KR100877010B1 - Mobile message transmission method and mobile message transmission device using same - Google Patents

Abstract

Disclosed are a mobile message transmission method and apparatus capable of discounting large shipments and displaying an advertisement on a message transmission screen through a dedicated application. In a mobile message transmission method according to an embodiment of the present invention, a dedicated mobile application installed in a mobile terminal is driven to provide a mobile message transmission screen and receives a mobile message from a user, wherein the dedicated mobile application receives the mobile message, Irrespective of the recipient number included in the mobile message, collectively transmitting the received mobile number to a predetermined reception number in the dedicated mobile application, and a mobile message transmission server corresponding to the predetermined reception number includes the recipient number included in the mobile message. Extracting and transmitting the mobile message to the recipient number.

SMS, MMS, Advertising, Bulk Shipping

Description

METHOD OF SENDING MOBILE MESSAGE AND APPARATUS FOR SENDING MOBILE MESSAGE USING THE SAME}

1 is a diagram illustrating a messaging service network connection including a mobile message sending server according to the present invention.

2 is a flowchart illustrating a mobile message transmission method according to an embodiment of the present invention.

3 to 5 are diagrams showing examples of a mobile message transmission screen.

6 is a block diagram showing a mobile message transmission apparatus according to an embodiment of the present invention.

<Explanation of symbols for main parts of the drawings>

110: mobile terminal

120: carrier system

130: mobile message sending server

The present invention relates to a mobile message service such as SMS and MMS, and more particularly, to a mobile message transmission method and apparatus for more efficiently providing a mobile message transmission service using a dedicated mobile application.

With the spread of mobile terminals, mobile messages have become a very useful means of transmitting and receiving information in our lives. Mobile messages are becoming an indispensable means in our lives so that it is difficult to find people who do not use mobile messages such as SMS and MMS, regardless of age or gender.

In order to transmit mobile messages such as SMS and MMS at a lower cost, discounted rates are often applied to operators who send mobile messages in large quantities. Therefore, if a large amount of mobile messages are transmitted, the mobile messages can be transmitted at a discounted rate compared to the normal rate.

However, since ordinary personal users do not send mobile messages in bulk, the majority of individual users cannot receive the discounts that apply when sending large quantities of mobile messages.

In addition, mobile message transmission is one of the most frequently used functions in the use of a mobile terminal, and thus a new method of transmitting a mobile message that allows an advertisement to be displayed when the mobile message is transmitted while allowing the mobile message to be sent at a lower cost. And the need for a device is desperately emerging.

The present invention has been made to solve the problems of the prior art as described above, by using a dedicated mobile application to collectively transmit a mobile message to one mobile message sending server regardless of the recipient number, and in the mobile message sending server By sending a mobile message to the recipient number in a batch, it is an object to enable a discount according to sending a large message.

In addition, an object of the present invention is to store the mobile message transmission statistics of the user using a dedicated application, and transmits them to the server every predetermined time so that the server can accumulate the mobile message transmission statistics.

In addition, the present invention is to enable the mobile message transmission at a lower cost by using a dedicated application, and at the same time to display the advertisement on the mobile message transmission screen to maximize the advertising effect by exposing the advertisement every time the user sends a mobile message For the purpose of

In addition, the present invention stores an advertisement information suitable for each user in a mobile terminal using a dedicated application, and exposes it to the user every time a mobile message is sent, and stores the user's reaction to the exposed advertisement in the mobile terminal and then stores it in the dedicated application. It is intended to facilitate verification of the real effect of the advertisement reach rate for advertisement exposure by transmitting to the server at a preset time (at night or dawn or when downloading new content).

In order to achieve the above object and solve the problems of the prior art, the mobile message transmission method according to an embodiment of the present invention is driven by a dedicated mobile application installed on the mobile terminal to provide a mobile message transmission screen and the mobile message from the user Receiving an input, collectively transmitting, by the dedicated mobile application, the mobile message to a reception number preset in the dedicated mobile application, regardless of the recipient number included in the mobile message, and a mobile corresponding to the preset reception number. And sending, by the message sending server, the recipient number included in the mobile message to the recipient number.

At this time, the mobile message transmission method may further include the step of the dedicated mobile application to record the user's mobile message transmission statistics and upload it to the server at each preset transmission time.

In this case, the mobile message transmission screen may include an advertisement. In this case, the dedicated mobile application may be driven every predetermined reception time, and when there is advertisement information to be downloaded from the server, the advertisement information may be downloaded and stored in the mobile terminal. At this time, the mobile message transmission method may check the user's reaction to the advertisement through a dedicated application, collect the user's reaction information to the mobile terminal and upload it to the server at a predetermined transmission time.

In this case, the mobile message transmission server and the server that downloads the advertisement and receives the reaction for the advertisement may be implemented as a separate server or a server.

At this time, the step of receiving a mobile message may be generated in conjunction with the address book of the mobile terminal to generate the recipient number of the mobile message, the number of the mobile terminal by default (default) can be set as the reply number of the mobile message.

In addition, the mobile message transmission device according to an embodiment of the present invention provides a mobile message transmission screen to a user by driving a dedicated mobile application installed in a mobile terminal, and receives a mobile message input interface unit from the user. And the mobile message are collectively transmitted by the dedicated mobile application to a received number preset in the dedicated mobile application regardless of the recipient number included in the mobile message, so that the mobile message transmission server corresponding to the received number is transferred to the mobile. And a message transmitter to extract the recipient number included in the message and transmit the mobile message to the recipient number.

At this time, both the mobile message input interface unit and the message transmitter may be included in a dedicated mobile application.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating a messaging service network connection including a mobile message sending server according to the present invention.

Referring to FIG. 1, a messaging service network includes a mobile terminal 110, a carrier system 120, and a mobile message sending server 130.

The mobile terminal 110 is a PDC (Personal Digital Cellular) phone, PCS (Personal Communication Service) phone, PHS (Personal Handyphone System) phone, CDMA-2000 (1X, 3X) phone, WCDMA (Wideband CDMA) phone, dual band / Communication features such as Dual Band / Dual Mode phones, Global Standard for Mobile (GSM) phones, Mobile Broadband System (MBS) phones, Digital Multimedia Broadcasting (DMB) phones, Smart phones, mobile phones, etc. Handheld devices, personal digital assistants (PDAs), hand-held PCs, notebook computers, laptops, WiBro terminals, MP3 players, MD players, and international roaming services. And all kinds of handheld-based wireless communication devices such as an International Mobile Telecommunication-2000 (IMT-2000) terminal that provides an extended mobile communication service.

The telecommunication company system 120 includes a CDMA, GSM, WCDMA system, etc., and the base station controller (BSC) 122 of the telecommunication company system 120 controls the base station transceiver (BTS) 121 and performs base station call processing. The BTS 121 is equipped with a wireless transmission and reception equipment to perform communication with the mobile terminal 110 under the control of the BSC 122. The Mobile Switching Center (MSC) 123 is in charge of connection with other networks by interworking with an exchange function and other MSCs, and in particular, when a message is received from the mobile terminal 110, the MSC 123 transmits the message to the messaging service center 124.

The telecommunication company system 120 shown in FIG. 1 is merely an example, and the technical concept of the present invention should not be interpreted as limited to the telecommunication company system 120 shown in FIG. 1. For example, the telecommunication company system 120 may be a wireless communication system such as WiBRO or communication through an application such as a wireless application protocol (WAP), a bibary runtime environment for wireless (BREW), or a wireless internet platform for interoperability (WIPI). It may include. At this time, the messaging service center 124 transmits / receives a message transmitted through a wireless application protocol (WAP), a wireless runtime environment for wireless (BREW), a wireless internet platform for interoperability (WIPI), or a wiBRO. can do.

In addition, although only one mobile terminal 110 is connected to the telecommunication company system 120 illustrated in FIG. 1, it is obvious that a plurality of mobile terminals are connected to the telecommunication company system 120.

When a user wants to transmit a mobile message, a dedicated mobile application installed in the mobile terminal 110 is driven to provide a mobile message transmission screen, and the user composes a mobile message to be transmitted through the mobile message transmission screen. At this time, the mobile message includes all types of messages transmitted on the mobile, including a short message (SMS) and a multimedia message service (MMS).

When the mobile message is completed and the user requests the mobile message to be sent, the dedicated application installed in the mobile terminal 110 transmits the created mobile message to the received number set in the dedicated mobile application regardless of the recipient number included in the mobile message. do.

That is, a dedicated mobile application has a predetermined reception number corresponding to the mobile message transmission server 130 for mass sending a mobile message. When the user requests to send a mobile message, the dedicated mobile application sends the mobile message to a preset receiving number irrespective of the recipient number to which the user wants to send the mobile message, thereby collectively sending the mobile message in the mobile message sending server 130. Can be shipped in bulk.

For example, if the reception number preset in the dedicated mobile application is "2000-1234", the recipient number is set to "010-777-8888" regardless of whether the user sends the mobile message with the recipient number "018-202-1234". Whether sending, the dedicated mobile application once sends all mobile messages to "2000-1234".

At this time, the dedicated mobile application transmits the recipient number set by the original user in addition to the contents of the mobile message, so that the mobile message transmission server 130 receiving the original message extracts the recipient number to which the original user wants to send the mobile message. You can do that. Therefore, the mobile message transmitted to the mobile message transmission server 130 is replaced with a preset receiving number of a receiving number originally input by the user, and the receiving number input by the user is a message stored in another area of the mobile message such as a message content field. Can be.

The communication company system 120 transmits the mobile message transmitted from the mobile terminal 110 to the mobile message transmission server 130. That is, since the dedicated application of the mobile terminal 110 sends all mobile messages to the preset receiving number, the telecommunication company system 120 searches for the mobile message transmitting server 130 corresponding to the receiving number to the mobile message transmitting server 130. Send a mobile message.

The mobile message transmission server 130 receives the mobile message, analyzes the mobile message, and extracts the recipient number that the user originally intended to transmit. For example, when a user sends a mobile message with a recipient number "018-202-1234" through the mobile terminal 110, the mobile message is a preset reception number "2000-1234" by a dedicated application. The mobile message sending server 130 receives the mobile message, and the mobile message sending server 130 receiving the mobile message extracts "018-202-1234" included in the mobile message, and the user sends the mobile message. The mobile message can be transmitted to the destination to be transmitted.

The mobile message transmission server 130 transmits the mobile message to the extracted recipient number through the communication company system 120.

The communication company system 120 transmits the mobile message transmitted from the mobile message transmission server 130 to the mobile terminal corresponding to the receiver number.

2 is a flowchart illustrating a mobile message transmission method according to an embodiment of the present invention.

Referring to FIG. 2, in the mobile message transmission method according to an embodiment of the present invention, a dedicated mobile application installed in a mobile terminal is driven to provide a mobile message transmission screen and receive a mobile message from a user (S210).

In this case, the dedicated mobile application may be a general virtual machine (GVM), WIPI, binary runtime environment for wireless (BRE), KVM, Kitty Hawk, SK-VM, MAP, or WITOP based application. The dedicated mobile application is a program installed in the mobile terminal for the mobile message transmission service. The dedicated mobile application may be installed by default when the mobile terminal is produced, or may be downloaded and installed by the user through a wireless Internet connection. The dedicated mobile application can be run on the mobile terminal by the user selecting the application from a specific menu of the mobile terminal. At this time, the dedicated mobile application may be installed in the mobile terminal by a mobile internet connection using a hot-key.

In this case, the step of receiving a mobile message may generate a recipient number of the mobile message in association with an address book of the mobile terminal, and set the number of the mobile terminal as a reply number of the mobile message as a default.

In this case, the mobile message transmission screen may include an advertisement. In this case, the dedicated mobile application may be driven every predetermined reception time, and when there is advertisement information to be downloaded from the server, the advertisement information may be downloaded and stored in the mobile terminal.

In this case, the preset reception time may be a time when wireless internet traffic is low, such as at night or midnight. As such, by allowing the advertisement information to be downloaded at a time when the wireless Internet traffic is low, it is possible to prevent the traffic caused by the advertisement information download from interfering with the user's mobile terminal.

The advertiser or the advertising agency may send the advertisement information to the mobile terminal at the reception time every day, a predetermined number of times a week or a predetermined number of times a month.

According to the present invention, the advertisement information may be transmitted more efficiently by collectively transmitting the advertisement information at a predetermined time in conjunction with a dedicated mobile application, instead of transmitting the advertisement information on a case-by-case basis.

At this time, the server may be an advertising agency server or advertiser server.

In this case, whether there is advertisement information to download may be determined at the server side or may be determined at the mobile terminal side.

In this case, the downloaded advertisement information may be stored in the storage space on the mobile terminal allocated by the dedicated mobile application.

The advertisement described herein may be an advertisement for a product or service in various fields. Furthermore, the advertisement described herein may be an advertisement for mobile terminal content such as a ringtone or a wallpaper.

At this time, the dedicated mobile application may delete the advertisement information that has expired from the previously stored advertisement information in the mobile terminal. In addition, the dedicated mobile application may update the previously stored advertisement information with the new advertisement information when new advertisement information related to the previously stored advertisement information is received.

In addition, in the mobile message transmission method according to an embodiment of the present invention, the dedicated mobile application collectively transmits the mobile message to a reception number preset in the dedicated mobile application regardless of the recipient number included in the mobile message ( S220).

In addition, in the mobile message transmission method according to an embodiment of the present invention, a mobile message transmission server corresponding to the preset reception number extracts a recipient number included in the mobile message and transmits the mobile message to the recipient number. (S230).

That is, the mobile message is transmitted to the mobile message sending server primarily regardless of the recipient number entered by the user, and the mobile message sending server receiving the mobile message sends the mobile message to the recipient number entered by the user in bulk. do.

The method for transmitting a mobile message shown in FIG. 2 may further include a step in which a dedicated mobile application records the user's mobile message transmission statistics and uploads it to the server at a predetermined transmission time.

In this case, the transmission time may be midnight, dawn or new content download time.

According to an embodiment, the mobile message transmission method according to an embodiment of the present invention may check the user's reaction to an advertisement through a dedicated mobile application and collect the user's reaction in the mobile terminal. In addition, the mobile message transmission method according to an embodiment of the present invention can upload the reaction information collected in the mobile terminal to the server at every predetermined transmission time.

In this case, the user's reaction may include a user's selection frequency, a reading frequency, and a detailed information request number for advertisement information provided through a dedicated mobile application.

In this case, the preset transmission time may be a time when wireless internet traffic is low, such as at night or midnight, or when a new content is downloaded.

Uploading a batch of reactions may be, for example, uploading a reaction that occurred during the week to the server at 2:00 am every Wednesday.

That is, the present invention can easily store the user's reaction to the advertisement information provided through the dedicated application in the mobile terminal by using a dedicated application installed in the mobile terminal, the time when the mobile Internet traffic is low, such as night or late night time zone By transmitting this from the mobile terminal to the server, the advertiser can effectively verify the advertisement arrival rate for the advertisement information.

The dedicated mobile application of the present invention may recognize the location of the mobile terminal to selectively download or provide advertisement information corresponding to the location of the mobile terminal.

For example, the dedicated mobile application uses LBS (Location Based Service) technology to determine the location of the mobile terminal, and if the mobile terminal is found to be in "Nonhyeon-dong, Gangnam-gu, Seoul," the shops and restaurants located in "Nonhyeon-dong, Gangnam-gu, Seoul." Only advertisement information may be selected and downloaded or provided to a user.

3 to 5 are diagrams showing examples of a mobile message transmission screen. The mobile message transmission screens illustrated in FIGS. 3 to 5 may be sequentially displayed on the mobile terminal according to a user's manipulation of the mobile terminal.

Referring to FIG. 3, when a dedicated application for transmitting a mobile message is driven, a user may select either an SMS message creation menu 310 or an MMS message creation menu 320.

Although only SMS and MMS are illustrated in FIG. 3, all types of message transmission services transmitted from a mobile terminal may be provided by a dedicated mobile application.

Referring to FIG. 4, the mobile message providing screen provides an input interface through which a user may input a message to be transmitted. For user convenience, the input interface may be provided in a form similar to the message input interface basically provided in the mobile terminal. Accordingly, the user can input a message to be transmitted using a keypad or the like in the same manner as in the normal message transmission.

In the example shown in FIG. 4, two advertisement areas 410 and 420 are displayed on the mobile message providing screen. According to an embodiment, only one advertisement area may be displayed, or three or more advertisement areas may be displayed.

In this case, when the user selects the advertisement areas 410 and 420 and performs an operation such as "confirmation", a user may be connected to a mobile internet page associated with the advertisement or a telephone connection to a store associated with the advertisement.

Referring to FIG. 5, the mobile message providing screen includes a reply number input area 530 and a recipient number input area 540.

The reply number input area 530 may automatically input the mobile terminal number by the dedicated application even if the user does not input his mobile terminal number separately.

The recipient number input area 540 may be set to receive only one recipient number from the user, or may be set to receive two or more recipient numbers at the same time. The receiver number input area 540 may be set to interoperate with the address book of the mobile terminal so that the user may easily input the number registered in the address book of the mobile terminal as the receiver number.

The mobile message transmission screen shown in FIG. 5 also includes advertising areas 510 and 520.

The mobile message transmission method according to the present invention can be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. The medium may be a transmission medium such as an optical or metal wire, a waveguide, or the like including a carrier wave for transmitting a signal specifying a program command, a data structure, or the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

6 is a block diagram showing a mobile message transmission apparatus according to an embodiment of the present invention.

Referring to FIG. 6, a mobile message transmission device according to an embodiment of the present invention includes a mobile message input interface unit 610, a message transmitter 620, and a message transmission statistics recorder 630.

In this case, the mobile message input interface 610, the message transmitter 620, and the message transmission statistics recorder 630 illustrated in FIG. 6 may all be included in a dedicated mobile application installed in the mobile terminal.

The mobile message input interface unit 610 provides a mobile message transmission screen to a user and receives a mobile message from the user by driving a dedicated mobile application installed in the mobile terminal.

The message transmitter 620 transmits the mobile message in a batch by the dedicated mobile application to a reception number preset in the dedicated mobile application irrespective of the receiver number included in the mobile message, thereby transmitting the mobile message corresponding to the received number. The server extracts the recipient number included in the mobile message and transmits the mobile message to the recipient number.

The message transmission statistics recording unit 630 records the mobile message transmission statistics of the user by the dedicated mobile application and uploads them to the server at each preset transmission time.

Content not described with respect to the apparatus shown in FIG. 6 is the same as already described with reference to FIGS. 1 to 5, and thus will be omitted.

As described above, although the present invention has been described with reference to limited embodiments and drawings, the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined not only by the claims below but also by the equivalents of the claims.

The mobile message transmission method and apparatus of the present invention, by using a dedicated mobile application to send a mobile message to a single mobile message sending server irrespective of the recipient number, the mobile message sending server collectively to send the mobile message to the recipient number By sending, the discount according to the mass message sending is possible.

In addition, the present invention may store the mobile message transmission statistics of the user using a dedicated application, and transmits them to the server every predetermined time to accumulate the mobile message transmission statistics of the user in the server.

In addition, the present invention enables mobile messages to be sent more inexpensively using a dedicated application, and at the same time, displays advertisements on the mobile message transmission screen to maximize advertisement effects by exposing advertisements every time a user sends a mobile message. Can be.

In addition, the present invention stores an advertisement information suitable for each user in a mobile terminal using a dedicated application, and exposes it to the user every time a mobile message is sent, and stores the user's reaction to the exposed advertisement in the mobile terminal and then stores it in the dedicated application. By transmitting to the server at a preset time (night or dawn or downloading new content), it is possible to facilitate verification of the real effect of the advertisement reach rate for the advertisement exposure.

Claims (18)

A dedicated mobile application installed in the mobile terminal is driven to provide a mobile message transmission screen, generate a recipient number of the mobile message in association with an address book of the mobile terminal, and set the number of the mobile terminal as the default to the mobile message. Receiving a mobile message from a user by setting a reply number of the user; The dedicated mobile application collectively transmitting the mobile message to a reception number preset in the dedicated mobile application regardless of the recipient number included in the mobile message; And Extracting, by the mobile message transmission server corresponding to the preset reception number, the recipient number included in the mobile message and transmitting the mobile message to the recipient number; Mobile message transmission method comprising a. The method of claim 1, The mobile message transmission method And recording, by the dedicated mobile application, the user's mobile message transmission statistics and uploading the user's mobile message transmission statistics to a server at a predetermined transmission time. The method of claim 2, The predetermined transmission time is a midnight, dawn or new content download time. The method of claim 1, The mobile message transmission screen comprises an advertisement. The method of claim 4, wherein The dedicated mobile application is driven at a predetermined reception time, when there is advertisement information to download from the server, the mobile message transmission method, characterized in that for downloading the advertisement information and storing in the mobile terminal. The method of claim 5, The preset reception time is a midnight, dawn or new content download time zone. The method of claim 4, wherein The mobile message transmission method Checking the user's reaction to the advertisement through the dedicated mobile application, and collecting the user's reaction to the mobile terminal; And Uploading the reactions collected by the mobile terminal to the server at every predetermined transmission time; Mobile message transmission method characterized in that it further comprises. The method of claim 1, The dedicated mobile application Mobile message transmission method, characterized in that downloaded and installed in the mobile terminal by a mobile Internet access using a hot-key (Hot-Key). The method of claim 1, The dedicated mobile application recognizes the location of the mobile terminal and the mobile message transmission method, characterized in that for downloading the advertisement information corresponding to the location of the mobile terminal. delete A computer-readable recording medium in which a program for executing the method of any one of claims 1 to 9 is recorded. Providing a mobile message transmission screen to a user by generating a dedicated mobile application installed in the mobile terminal, generating a recipient number of the mobile message in association with an address book of the mobile terminal, and defaulting the number of the mobile terminal. A mobile message input interface unit configured to receive a mobile message from the user by setting a reply number of the mobile message; And The mobile message is collectively transmitted by the dedicated mobile application to a reception number preset in the dedicated mobile application irrespective of the recipient number included in the mobile message, so that the mobile message transmission server corresponding to the reception number is transferred to the mobile message. Message sending unit for extracting the included recipient number to send the mobile message to the recipient number Mobile message transmission device comprising a. The method of claim 12, The mobile message transmission device And a message transmission statistics recorder for recording the user's mobile message transmission statistics by the dedicated mobile application and uploading the user's mobile message transmission statistics to a server at a predetermined transmission time. The method of claim 12, And the mobile message transmission screen comprises an advertisement. The method of claim 14, And the dedicated mobile application is driven every predetermined reception time, and when there is advertisement information to be downloaded from a server, the advertisement information is downloaded and stored in the mobile terminal. The method of claim 14, The mobile message transmission device A reaction collection unit which checks the user's reaction to the advertisement through the dedicated mobile application and collects the user's reaction in the mobile terminal; And Reaction upload unit for uploading the reaction collected in the mobile terminal to the server at every predetermined transmission time Mobile message transmission device further comprises. The method of claim 12, The dedicated mobile application is a mobile message transmission device, characterized in that for recognizing the location of the mobile terminal to download the advertisement information corresponding to the location of the mobile terminal. delete

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