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WO2001069581A1 - Method for targeted advertising - Google Patents

Method for targeted advertising Download PDF

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Publication number
WO2001069581A1
WO2001069581A1 PCT/DE2001/000942 DE0100942W WO0169581A1 WO 2001069581 A1 WO2001069581 A1 WO 2001069581A1 DE 0100942 W DE0100942 W DE 0100942W WO 0169581 A1 WO0169581 A1 WO 0169581A1
Authority
WO
WIPO (PCT)
Prior art keywords
conveyor belt
baggage
image
area
logo
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/DE2001/000942
Other languages
German (de)
French (fr)
Inventor
Thomas Kirchhof
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to AU56112/01A priority Critical patent/AU5611201A/en
Priority to DE10190991T priority patent/DE10190991D2/en
Publication of WO2001069581A1 publication Critical patent/WO2001069581A1/en
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/22—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B66—HOISTING; LIFTING; HAULING
    • B66B—ELEVATORS; ESCALATORS OR MOVING WALKWAYS
    • B66B21/00—Kinds or types of escalators or moving walkways
    • B66B21/02—Escalators
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B66—HOISTING; LIFTING; HAULING
    • B66B—ELEVATORS; ESCALATORS OR MOVING WALKWAYS
    • B66B21/00—Kinds or types of escalators or moving walkways
    • B66B21/10—Moving walkways

Definitions

  • the invention relates to a method for targeted advertising in the area of an airport, in particular in the area of at least one baggage claim, baggage claim, baggage check of any kind, by means of at least one partial image, image, logo, text, lettering, image, projection or the like, the use of at least a conveyor belt, a transport carpet, a conveyor belt, a conveyor belt or the like
  • This object according to claim 1 is achieved according to the invention in that at least one transp local belt, a transport carpet, a conveyor belt, a conveyor belt or the like in the area of an airport, in particular in the area of at least one baggage acceptance, baggage claim, baggage check of any kind, at least one partial image, picture, logo, text, lettering, illustration, projection or the like is located or shown
  • the invention is characterized in that by changing the conveyor belt, transport carpet, conveyor belt, conveyor belt or the like by means of at least one partial image, image, logo, text, lettering, image, projection or in the area of an airport, in particular in the area of at least one baggage claim , Baggage claim, baggage inspection of any kind
  • a higher advertising effectiveness is generated, the more so since the passenger, passenger or the like when placing the luggage on the conveyor belt, carpet, conveyor belt, conveyor belt or the like and thus directly on the advertising information must at least passively focus his attention on the advertising message and this cannot remove
  • the same effect is achieved when the luggage is placed on the conveyor belt, provided with at least one
  • the view of at least one passenger, passenger or the like is mandatory on the conveyor belt, trans port carpet, conveyor belt, conveyor belt or the like, since there is expected at least one piece of luggage or the like. This is due to the at least one partial image, image, logo, text, lettering, illustration, projection or the like placed on the conveyor belt, conveyor carpet conveyor belt, Lead tape or the like exploited; which is attached or arranged in such a way that the at least one passenger, passenger or the like waiting in the area of the baggage claim or the like has to receive the at least one advertising message or the like during the waiting time.
  • the movement of the conveyor belt with the applied advertising information or the like also results in a changing display of the displayed advertising information by varying the size, shape, color, position or the like the advertising information shown on the conveyor belt, transport carpet, conveyor belt, lead belt or the like, which moreover can be easily replaced using selected methods and is therefore easily adapted to changes targeted advertising can be easily realized

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Cash Registers Or Receiving Machines (AREA)
  • Escalators And Moving Walkways (AREA)

Abstract

The invention relates to a method for targeted advertising in the region of an airport, in particular, in the region of a baggage check-in area, a baggage reclamation area or baggage control of any kind, by means of at least one partial image, image, logo, text, legend, illustration, projection or similar, on at least one transport belt, travelator, conveyor belt, supply belt or similar.

Description

VERFAHREN ZUR ZIELORIENTIERTEN WERBUNG TARGET-ORIENTED ADVERTISING METHOD

Beschreibungdescription

Die Erfindung betrifft ein Verfahren zur zielonentierten Werbung im Bereich eines Flughafens, insbesondere im Bereich wenigstens einer Gepackannahme, Gepackausgabe, Gepackkontrolle jeglicher Art, mittels mindestens eines Teilbildes, Bildes, Logos, Textes, einer Beschriftung, Abbildung, Projektion oder dergleichen, die Verwendung von wenigstens einem Transportband, eines Transportteppichs, einem Forderband, einem Vorlaufband oder dergleichenThe invention relates to a method for targeted advertising in the area of an airport, in particular in the area of at least one baggage claim, baggage claim, baggage check of any kind, by means of at least one partial image, image, logo, text, lettering, image, projection or the like, the use of at least a conveyor belt, a transport carpet, a conveyor belt, a conveyor belt or the like

Bekannte Werbeformen in Flughafen sind Plakate, Schilder, Videoprasentationen oder Aushange Diese Verfahren sind jedoch mit entscheidenden Schwachpunkten verbunden So ist die Zielgruppe nicht gezwungen, Ihren Blick auf die Werbeinformation zu richten Somit wird die gewünschte Werbewirksamkeit nicht erreicht, da der Passagier, Fluggast oder dergleichen oder sonstiger Besucher ohne Aufnahme der Werbebotschaft, der Werbeinformation oder dergleichen an den aufgestellten Schildern oder Plakaten vorbeigehen kann Ausgehend davon ist es somit eine Aufgabe der Erfindung, ein Verfahren zur zielonentierten Werbung im Bereich eines Flughafens, insbesondere im Bereich wenigstens einer Gepackannahme, Gepackausgabe, Gepackkontrolle jeglicher Art mittels mindestens eines Teilbildes, Bildes, Logos, Textes, einer Beschriftung, Abbildung, Projektion oder dergleichen zur Verfugung zu stellen Diese Aufgabe gemäß Patentanspruch 1 wird erfindungsgemaß dadurch gelost, daß sich auf wenigstens einem Transportband, einem Transportteppich, einem Forderband, einem Vorlaufband oder dergleichen im Bereich eines Flughafens, insbesondere im Bereich wenigstens einer Gepackannahme, Gepackausgabe, Gepackkontrolle jeglicher Art mindestens ein Teilbild, Bild, Logo, Text, eine Beschriftung, Abbildung, Projektion oder dergleichen befindet oder dargestellt wird Die Erfindung zeichnet sich dadurch aus, daß durch Veränderung des Transportbandes, Transportteppichs, Forderbandes, Vorlaufbandes oder dergleichen mittels mindestens eines Teilbildes, Bildes, Logos, Textes, einer Beschriftung, Abbildung, Projektion oder im Bereich eines Flughafens, insbesondere im Bereich wenigstens einer Gepackannahme, Gepackausgabe, Gepackkontrolle jeglicher Art eine höhere Werbewirksamkeit erzeugt wird Dies um so mehr, da der Passagier, Fluggast oder dergleichen beim Auflegen des Gepäcks auf das Transportband, Transportteppich, Forderband, Vorlaufband oder dergleichen und somit direkt auf die Werbeinformation zumindest passiv seine Aufmerksamkeit auf die Werbebotschaft richten muß und sich dieser nicht entziehen kann Ein gleicher Effekt wird beim Auflegen des Gepäcks auf das mit mindestens einem Teilbild, Bild, Logo, Text, einer Beschriftung, Abbildung, Projektion versehene Transportband, Transportteppich, Forderband, Vorlaufband oder dergleichen erzielt, da auch hier der Blick auf die Werbebotschaft gerichtet werden muß Erfahrungsgemäß ist nach der Landung die Ruckgabe der Gepackstucke oder dergleichen mit einem Aufenthalt im Bereich der Gepackruckgabe und dadurch mit tatenlosen und ausgedehnten Wartezeiten verbunden Dabei wird der Blick des mindestens einen Passagiers, Fluggastes oder dergleichen zwingend auf das Transportband, Transportteppich, Forderband, Vorlaufband oder dergleichen gerichtet sein, da dort das mindestens eine Gepackstuck oder dergleichen erwartet wird Dies wird durch das entsprechend plazierte mindestens eint Teilbild, Bild, Logo, Text, Beschriftung, Abbildung, Projektion oder dergleichen am dem Transportband, Transportteppich Forderband, Vorlaufband oder dergleichen ausgenutz; das so angebracht oder angeordnet ist, daß der im Bereich der Gepackausgabe oder dergleichen mindestens eine wartende Passagier, Fluggast oder dergleichen 'vahrend der Wartezeit die mindestens eine Werbebotschaft oder dergleichen aufnehmen muß Durch teiiwεisoε Verdecken der Werbeinformation oder dergleichen mit aufgelegtem Gepäck oder dergleichen werden eine angespannte Erwartung und Neugier erzeugt, da der Passagier, Fluggast oder dergleichen die gesamte Werbeinformation zumindest unbewußt erkennen Will Durch die Bewegung des Transportbandes mit der aufgebrachten Werbeinformation oder dergleichen erfolgt zudem eine wechselnde Darstellung der abgebildeten Werbeinformation Durch Variation von Große, Form, Farbe, Position oder dergleichen der auf dem Transportband, Transportteppich, Forderband, Vorlaufband oder dergleichen dargestellten Werbeinformation, die überdies unter Verwendung ausgewählter Verfahren leicht auswechselbar und somit ohne weiteres an Veränderungen angepaßt werden kann, ist eine zieloπentierte Werbung muhelos zu verwirklichen Known forms of advertising in the airport are posters, signs, video presentations or notices.These methods, however, are associated with decisive weak points.Therefore, the target group is not forced to look at the advertising information.Thus, the desired advertising effectiveness is not achieved because the passenger, passenger or the like or other visitors can walk past the posted signs or posters without recording the advertising message, the advertising information or the like. On the basis of this, it is therefore an object of the invention to provide a method for targeted advertising in the area of an airport, in particular in the area of at least one baggage acceptance, baggage claim, baggage control of any To provide type by means of at least one partial image, picture, logo, text, lettering, image, projection or the like. This object according to claim 1 is achieved according to the invention in that at least one transp local belt, a transport carpet, a conveyor belt, a conveyor belt or the like in the area of an airport, in particular in the area of at least one baggage acceptance, baggage claim, baggage check of any kind, at least one partial image, picture, logo, text, lettering, illustration, projection or the like is located or shown The invention is characterized in that by changing the conveyor belt, transport carpet, conveyor belt, conveyor belt or the like by means of at least one partial image, image, logo, text, lettering, image, projection or in the area of an airport, in particular in the area of at least one baggage claim , Baggage claim, baggage inspection of any kind A higher advertising effectiveness is generated, the more so since the passenger, passenger or the like when placing the luggage on the conveyor belt, carpet, conveyor belt, conveyor belt or the like and thus directly on the advertising information must at least passively focus his attention on the advertising message and this cannot remove The same effect is achieved when the luggage is placed on the conveyor belt, provided with at least one drawing, image, logo, text, lettering, illustration, projection, transport carpet, conveyor belt, conveyor belt or the like, since here too the view of the advertising message is achieved Experience has shown that after the landing, the return of the luggage or the like is associated with a stay in the area of the luggage return and thus with idle and extended waiting times. The view of at least one passenger, passenger or the like is mandatory on the conveyor belt, trans port carpet, conveyor belt, conveyor belt or the like, since there is expected at least one piece of luggage or the like. This is due to the at least one partial image, image, logo, text, lettering, illustration, projection or the like placed on the conveyor belt, conveyor carpet conveyor belt, Lead tape or the like exploited; which is attached or arranged in such a way that the at least one passenger, passenger or the like waiting in the area of the baggage claim or the like has to receive the at least one advertising message or the like during the waiting time. Partially concealing the advertising information or the like with the baggage or the like placed on it, tense it Expectation and curiosity are generated because the passenger, passenger or the like at least unconsciously wants to recognize the entire advertising information. The movement of the conveyor belt with the applied advertising information or the like also results in a changing display of the displayed advertising information by varying the size, shape, color, position or the like the advertising information shown on the conveyor belt, transport carpet, conveyor belt, lead belt or the like, which moreover can be easily replaced using selected methods and is therefore easily adapted to changes targeted advertising can be easily realized

Claims

Patentansprüche claims 1 Verfahren zur zielonentierten Werbung im Bereich eines Flughafens, insbesondere im Bereich wenigstens einer Gepackannahme, Gepackausgabe, Gepackkontrolle jeglicher Art, dadurch gekennzeichnet, daß sich auf wenigstens einem Transportband, einem Transportteppich, einem Forderband, einem Vorlaufband oder dergleichen mindestens ein Teilbild, Bild, Logo, Text, eine Beschriftung, Abbildung, Projektion oder dergleichen befindet1 method for targeted advertising in the area of an airport, in particular in the area of at least one baggage claim, baggage claim, baggage inspection of any kind, characterized in that at least one partial image, image, logo are located on at least one conveyor belt, a transport carpet, a conveyor belt, a conveyor belt or the like , Text, a label, illustration, projection or the like 2 Verfahren nach Anspruch 1 , dadurch gekennzeichnet, daß das mindestens eine Teilbild Bild, Logo, Text, eine Beschriftung, Abbildung, Projektion oder dergleichen vollständig auf dem Transportband, Transportteppich, Forderband, Vorlaufband oder dergleichen dargestellt wird2 The method according to claim 1, characterized in that the at least one partial image, logo, text, lettering, image, projection or the like is shown completely on the conveyor belt, transport carpet, conveyor belt, conveyor belt or the like 3 Verfahren nach Anspruch 1 , dadurch gekennzeichnet, daß das mindestens eine Teilbild, Bild, Logo, Text, eine Beschriftung, Abbildung, Projektion oder dergleichen zumindest abschnittsweise auf dem Transportband, Transportteppich, Foruerband, Vorlaufband oder dergleichen dargestellt wird 4 Verwendung von wenigstens einem Transportband Transportteppich, Forderband, Vorlaufband oder dergleichen im Bereich eines Flughafens, insbesondere im Bereich wenigstens einer Gepackannahme, Gepackausgabe, Gepackkontrolle jeglicher Art zur zielonentierten Werbung mittels mindestens eines Teilbildes, Bildes, Logo, Textes einer Beschriftung Abbildung Projektion oder dergleichen insbesondere gemäß dem Verfahren nach einem der vorgenannten Ansprüche 3 The method according to claim 1, characterized in that the at least one partial image, image, logo, text, lettering, image, projection or the like is at least partially shown on the conveyor belt, transport carpet, conveyor belt, conveyor belt or the like. 4 Use of at least one conveyor belt Transport carpet, conveyor belt, conveyor belt or the like in the area of an airport, in particular in the area of at least one baggage claim, baggage claim, baggage control of any kind for targeted advertising by means of at least one partial image, image, logo, text of a label, image projection or the like, in particular according to the method according to one of the aforementioned claims
PCT/DE2001/000942 2000-03-13 2001-03-09 Method for targeted advertising Ceased WO2001069581A1 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
AU56112/01A AU5611201A (en) 2000-03-13 2001-03-09 Method for targeted advertising
DE10190991T DE10190991D2 (en) 2000-03-13 2001-03-09 Targeted advertising process

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE10011533A DE10011533A1 (en) 2000-03-13 2000-03-13 Method for targeted advertising in airport; involves using at least one image, logo, text, legend, illustration or projection on at least one transport belt, travelator, conveyor belt or supply belt
DE10011533.0 2000-03-13

Publications (1)

Publication Number Publication Date
WO2001069581A1 true WO2001069581A1 (en) 2001-09-20

Family

ID=7634122

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/DE2001/000942 Ceased WO2001069581A1 (en) 2000-03-13 2001-03-09 Method for targeted advertising

Country Status (3)

Country Link
AU (1) AU5611201A (en)
DE (2) DE10011533A1 (en)
WO (1) WO2001069581A1 (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7675500B2 (en) 2001-11-09 2010-03-09 Sharp Laboratories Of America, Inc. Liquid crystal display backlight with variable amplitude LED

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE20314833U1 (en) 2003-09-23 2004-02-05 Hörl, Herbert Cash register, especially for supermarkets

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5244080A (en) * 1991-08-29 1993-09-14 Promotex Werbetechnik Gmbh Information bearing belt conveyor
WO1999041165A1 (en) * 1998-02-13 1999-08-19 Andreas Stommel Conveyor plate as publicity support
DE19805934A1 (en) * 1998-02-13 1999-08-26 Stommel Conveyor plate of a conveyor belt, useful as a carrier for publicity or advertisements

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5244080A (en) * 1991-08-29 1993-09-14 Promotex Werbetechnik Gmbh Information bearing belt conveyor
WO1999041165A1 (en) * 1998-02-13 1999-08-19 Andreas Stommel Conveyor plate as publicity support
DE19805934A1 (en) * 1998-02-13 1999-08-26 Stommel Conveyor plate of a conveyor belt, useful as a carrier for publicity or advertisements

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7675500B2 (en) 2001-11-09 2010-03-09 Sharp Laboratories Of America, Inc. Liquid crystal display backlight with variable amplitude LED

Also Published As

Publication number Publication date
AU5611201A (en) 2001-09-24
DE10011533A1 (en) 2001-09-27
DE10190991D2 (en) 2004-01-08

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