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WO2001069581A1 - Procede pour faire de la publicite de maniere ciblee - Google Patents

Procede pour faire de la publicite de maniere ciblee Download PDF

Info

Publication number
WO2001069581A1
WO2001069581A1 PCT/DE2001/000942 DE0100942W WO0169581A1 WO 2001069581 A1 WO2001069581 A1 WO 2001069581A1 DE 0100942 W DE0100942 W DE 0100942W WO 0169581 A1 WO0169581 A1 WO 0169581A1
Authority
WO
WIPO (PCT)
Prior art keywords
conveyor belt
baggage
image
area
logo
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/DE2001/000942
Other languages
German (de)
English (en)
Inventor
Thomas Kirchhof
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to AU56112/01A priority Critical patent/AU5611201A/en
Priority to DE10190991T priority patent/DE10190991D2/de
Publication of WO2001069581A1 publication Critical patent/WO2001069581A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/22—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B66—HOISTING; LIFTING; HAULING
    • B66B—ELEVATORS; ESCALATORS OR MOVING WALKWAYS
    • B66B21/00—Kinds or types of escalators or moving walkways
    • B66B21/02—Escalators
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B66—HOISTING; LIFTING; HAULING
    • B66B—ELEVATORS; ESCALATORS OR MOVING WALKWAYS
    • B66B21/00—Kinds or types of escalators or moving walkways
    • B66B21/10—Moving walkways

Definitions

  • the invention relates to a method for targeted advertising in the area of an airport, in particular in the area of at least one baggage claim, baggage claim, baggage check of any kind, by means of at least one partial image, image, logo, text, lettering, image, projection or the like, the use of at least a conveyor belt, a transport carpet, a conveyor belt, a conveyor belt or the like
  • This object according to claim 1 is achieved according to the invention in that at least one transp local belt, a transport carpet, a conveyor belt, a conveyor belt or the like in the area of an airport, in particular in the area of at least one baggage acceptance, baggage claim, baggage check of any kind, at least one partial image, picture, logo, text, lettering, illustration, projection or the like is located or shown
  • the invention is characterized in that by changing the conveyor belt, transport carpet, conveyor belt, conveyor belt or the like by means of at least one partial image, image, logo, text, lettering, image, projection or in the area of an airport, in particular in the area of at least one baggage claim , Baggage claim, baggage inspection of any kind
  • a higher advertising effectiveness is generated, the more so since the passenger, passenger or the like when placing the luggage on the conveyor belt, carpet, conveyor belt, conveyor belt or the like and thus directly on the advertising information must at least passively focus his attention on the advertising message and this cannot remove
  • the same effect is achieved when the luggage is placed on the conveyor belt, provided with at least one
  • the view of at least one passenger, passenger or the like is mandatory on the conveyor belt, trans port carpet, conveyor belt, conveyor belt or the like, since there is expected at least one piece of luggage or the like. This is due to the at least one partial image, image, logo, text, lettering, illustration, projection or the like placed on the conveyor belt, conveyor carpet conveyor belt, Lead tape or the like exploited; which is attached or arranged in such a way that the at least one passenger, passenger or the like waiting in the area of the baggage claim or the like has to receive the at least one advertising message or the like during the waiting time.
  • the movement of the conveyor belt with the applied advertising information or the like also results in a changing display of the displayed advertising information by varying the size, shape, color, position or the like the advertising information shown on the conveyor belt, transport carpet, conveyor belt, lead belt or the like, which moreover can be easily replaced using selected methods and is therefore easily adapted to changes targeted advertising can be easily realized

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Cash Registers Or Receiving Machines (AREA)
  • Escalators And Moving Walkways (AREA)

Abstract

L'invention concerne un procédé pour faire de la publicité de manière ciblée dans un aéroport, notamment au moins dans la zone d'enregistrement des bagages, de réception des bagages, de contrôle des bagages de tout type, au moyen d'au moins une partie d'image, une image, un logo, un texte, une inscription, une reproduction, une projection ou similaire, sur au moins une bande transporteuse, un tapis roulant, un convoyeur à bande ou similaire.
PCT/DE2001/000942 2000-03-13 2001-03-09 Procede pour faire de la publicite de maniere ciblee Ceased WO2001069581A1 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
AU56112/01A AU5611201A (en) 2000-03-13 2001-03-09 Method for targeted advertising
DE10190991T DE10190991D2 (de) 2000-03-13 2001-03-09 Verfahren zur zielorientierten Werbung

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE10011533A DE10011533A1 (de) 2000-03-13 2000-03-13 Verfahren zur zielorientierten Werbung
DE10011533.0 2000-03-13

Publications (1)

Publication Number Publication Date
WO2001069581A1 true WO2001069581A1 (fr) 2001-09-20

Family

ID=7634122

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/DE2001/000942 Ceased WO2001069581A1 (fr) 2000-03-13 2001-03-09 Procede pour faire de la publicite de maniere ciblee

Country Status (3)

Country Link
AU (1) AU5611201A (fr)
DE (2) DE10011533A1 (fr)
WO (1) WO2001069581A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7675500B2 (en) 2001-11-09 2010-03-09 Sharp Laboratories Of America, Inc. Liquid crystal display backlight with variable amplitude LED

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE20314833U1 (de) 2003-09-23 2004-02-05 Hörl, Herbert Registrierkasse, insbesondere für Supermärkte

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5244080A (en) * 1991-08-29 1993-09-14 Promotex Werbetechnik Gmbh Information bearing belt conveyor
WO1999041165A1 (fr) * 1998-02-13 1999-08-19 Andreas Stommel Plaque de transport servant de support publicitaire
DE19805934A1 (de) * 1998-02-13 1999-08-26 Stommel Werbeträger

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5244080A (en) * 1991-08-29 1993-09-14 Promotex Werbetechnik Gmbh Information bearing belt conveyor
WO1999041165A1 (fr) * 1998-02-13 1999-08-19 Andreas Stommel Plaque de transport servant de support publicitaire
DE19805934A1 (de) * 1998-02-13 1999-08-26 Stommel Werbeträger

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7675500B2 (en) 2001-11-09 2010-03-09 Sharp Laboratories Of America, Inc. Liquid crystal display backlight with variable amplitude LED

Also Published As

Publication number Publication date
AU5611201A (en) 2001-09-24
DE10011533A1 (de) 2001-09-27
DE10190991D2 (de) 2004-01-08

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