TWI863011B - Operating method for providing page information and electronic apparatus supporting thereof - Google Patents

Abstract

Disclosed is a method of providing page information in an electronic apparatus, the method including identifying information on an item category and a first subordinate item category included in the item category in response to a first input of a user in a service related to the electronic apparatus, identifying information on one or more first items selected from an item list corresponding to the first subordinate item category based on information on the first subordinate item category, and providing information on a first page including a first widget including the information on the one or more first items.

Description

Operation methods for providing page information and electronic equipment supporting such operation methods

The present invention relates to a method and apparatus for providing page information, and more particularly, the present invention relates to a method for providing information about a page including an interface tool set and an electronic device used in the method, wherein the interface tool set includes information about a recommended item related to an item category.

With the development of electronic technology, e-commerce has been established as a shopping field. Customers can purchase items online without having to go to a shopping mall or market in person. The items purchased online are delivered to the delivery destination requested by the customer.

In the context of e-commerce, providing detailed and accurate information about an item has a significant impact on customer satisfaction with a service. Therefore, various methods for providing customers with more detailed and accurate information are discussed.

In this regard, relevant documents such as KR101756594B1, KR101500849B1 and the like may be incorporated by reference.

[Technical objectives]

According to one aspect, an electronic device for providing page information provides information about a page that includes an interface tool set that includes information about a recommended item related to an item category.

The technical objectives to be achieved by the present invention are not limited to the above technical objectives, but those skilled in the art will clearly understand other technical objectives not mentioned in this article from the following description. [Technical Solution]

Various example embodiments may provide a method of operating an electronic device for providing page information and an electronic device for supporting the method.

According to various example embodiments, a method for providing page information in an electronic device is provided, the method comprising: in response to a first input by a user in a service related to the electronic device, identifying information about an item category and a first subordinate item category included in the item category; based on the information about the first subordinate item category, identifying information about one or more first items selected from an item list corresponding to the first subordinate item category; and providing information about a first page including a first interface tool set, the first interface tool set including the information about the one or more first items.

The first input may include an input for identifying the information about the first sub-category on the service, and the first page may be a detail page for the first sub-category.

The item list may include a plurality of first items having relatively higher discount rates among items corresponding to the first subordinate item category, and the one or more first items may include a predetermined number of items among the plurality of first items arranged in descending order of discount rates.

The item list may include information about a name, a discount rate, and a discount reason for each of the plurality of first items.

A color of a discount rate for each of the one or more first items may be displayed in the first interface tool set based on the discount reason.

An order for displaying the one or more first items in the first interface tool set can be determined based on a discount rate of each of the one or more first items.

The item list may be updated based on a predetermined period.

The method may include: in response to a second input from the user, identifying information about a second sub-item category included in the item category; based on the information about the second sub-item category, identifying information about a detailed item group included in a third sub-item category corresponding to the second sub-item category; based on the information about the detailed item group, identifying information about one or more second items selected from the detailed item group; and providing information about a second page including a second interface tool set, the second interface tool set including the information about the one or more second items.

The second input may include an input for identifying the information about the second sub-category on the service, and the second page may be a detail page for the second sub-category.

The detailed item group may include a plurality of second items having a relatively high profit rate among items corresponding to a detailed category for classifying the detailed item group, and the one or more second items may include a predetermined number of items among the plurality of second items arranged in descending order of profit rate.

A profit rate corresponding to an item of the detailed category may be determined based on a per unit volume profit of the item corresponding to the detailed category.

The information about the detailed item group may include information about an item included in the detailed item group, identification information about the detailed item group, and text information for classifying the detailed item group.

The method may further include: identifying information about a guide phrase set of the second interface tool set; and setting the guide information of the detailed item group based on the text information and the guide phrase set. The second interface tool set may include the guide information of the detailed item group.

The set of lead phrases may be determined based on a promotion associated with the group of detailed items.

The method may further include: based on the information about the second subordinate item category, identifying at least one subordinate item category related to the second subordinate item category; identifying a predetermined number of items determined based on at least one of profit margin information and sales volume information from a plurality of items included in each of the at least one subordinate item category; identifying an optimal subordinate item category by comparing the profit margin and sales volume of the predetermined number of items determined for each of the at least one subordinate item category; and determining the optimal subordinate item category as the third subordinate item category.

The third subordinate item category may be determined based on a correlation with one of the second subordinate item categories among a plurality of subordinate item categories included in the item category.

The relevance may be determined based on a history of multiple users using the service purchasing together a first item included in the second sub-item category and a second item included in the third sub-item category.

According to various example embodiments, an electronic device for providing page information is also provided, the electronic device including a processor and one or more memories storing one or more instructions, wherein the one or more instructions, when executed, control the processor to perform: in response to a first input of a user in a service related to the electronic device, identifying information about an item category and a first subordinate item category included in the item category; based on the information about the first subordinate item category, identifying information about one or more first items selected from an item list corresponding to the first subordinate item category; and providing information about a first page including a first interface tool set, the first interface tool set including the information about the one or more first items.

The above-mentioned embodiments of the present invention are only part of the embodiments of the present invention. Those skilled in the art should understand that various embodiments reflecting the technical features of various embodiments of the present invention can be obtained based on the following detailed description. [Effect]

The present invention has the following technical effects: it can allow a user to use a service more conveniently by presenting a method in which information about a page including an interface tool set is provided by an electronic device for providing page information, wherein the interface tool set includes information about a recommended item related to an item category.

The effects to be obtained by the present invention are not limited to the above-mentioned effects, but those skilled in the art will clearly understand other effects not mentioned herein from the following description.

The following example embodiments are obtained by combining the constituent elements and features of various example embodiments in a predetermined form. Unless otherwise clearly stated, each constituent element or feature may be considered as optional. Each constituent element or feature may be defined in a form that is not coupled with another constituent element or feature. In addition, some constituent elements and features may be combined with each other to implement various example embodiments. The order of operations to be described in various example embodiments may be changed. Some constituent elements or features of any of the example embodiments may be included in other example embodiments, or may be replaced by corresponding constituent elements or features of other example embodiments.

In the description of the drawings, procedures or steps and the like that would obscure the gist of various exemplary embodiments are not described, and procedures or steps that can be understood by a person skilled in the art are not described either.

When a component is described as "including or comprising" a constituent element through the specification, this means that the component may further include other constituent elements, rather than excluding other constituent elements, unless otherwise specified. In addition, terms such as "component", "device", "module" and the like used in this document may refer to a unit that performs at least one function or operation, which may be implemented as hardware or software or may be implemented as a combination of hardware and software. In addition, the terms "a", "an", "the" and similar terms may be used to include singular or plural forms, unless the content describing various exemplary embodiments (specifically, the content in the scope of the patent application) clearly indicates otherwise.

Various exemplary embodiments of the present invention will be described in detail below with reference to the accompanying drawings. The detailed description disclosed below in conjunction with the accompanying drawings is intended to describe examples of various exemplary embodiments and is not limited thereto.

Furthermore, the terms used in various example embodiments are provided to facilitate overall understanding of the various example embodiments, and the use of these specific terms may be changed to other terms without departing from the technical ideas of the various example embodiments.

FIG. 1 is a diagram illustrating a web page information providing system for implementing an operating method of an electronic device for providing web page information according to various exemplary embodiments.

Referring to FIG. 1 , the web page information providing system according to various example embodiments can be implemented using various types of electronic devices. For example, the web page information providing system can be implemented in a server device 100 and a user device 200. In other words, each of the server device 100 and the user device 200 can perform operations based on a web page information providing system implemented in each device according to various example embodiments of the present invention. However, the web page information providing system according to various example embodiments is not limited to the system shown in FIG. 1 , but can be implemented using other types of electronic devices and servers.

The server device 100 according to various exemplary embodiments may be a device that performs wired and wireless communications with a plurality of user devices 200 and includes a large capacity storage. For example, the server device 100 may be a cloud device linked with a plurality of user devices.

The user device 200 according to various exemplary embodiments may be a device that can be used by a human user, such as a desktop personal computer (PC), a tablet PC, a mobile terminal or the like. In addition, other electronic devices that perform similar functions may be used as the user device 200.

According to various examples of implementation, the web page information providing system may include various operation modules. The modules included in the web page information providing system may be computer codes or one or more instructions, which are implemented so that a physical device (such as a server device 100 and a user device 200) implementing the web page information providing system (or included in the physical device) executes an operation assigned to it. In other words, in the physical device implementing the web page information providing system, a plurality of modules may be stored in a memory in the form of computer codes. When the plurality of modules stored in the memory are executed by a computer, they may be configured so that the physical device executes the assigned operations corresponding to the plurality of modules.

FIG. 2 is a diagram illustrating a configuration of a server device and a user device according to various example embodiments.

2 , the server device 100 and the user device 200 may each include an input/output component 210 , a communication component 220 , a storage 230 , and a processor 240 .

The input/output component 210 may be various interfaces, various ports or the like for receiving a user input or outputting information to a user. The input/output component 210 may include an input module and an output module. The input module receives a user input from a user. The user input may have various forms of input, including key input, touch input and voice input. Examples of input modules that receive user input may include a traditional keypad or keyboard, a mouse and a touch sensor that senses a user's touch, a microphone that receives an audio signal, a camera that recognizes a gesture or the like through image recognition, a proximity sensor that includes at least one of an illumination sensor or an infrared sensor that senses the approach of a user, a motion sensor that recognizes a user's movement through an accelerometer or a gyroscope sensor, and various forms of input components that sense or input various forms of user input, and an input module according to an example embodiment of the present invention may include at least one of the above-listed devices. Here, the touch sensor may be implemented by a piezoelectric or capacitive touch sensor that senses a touch via a touch panel or a touch film attached to a display panel, an optical touch sensor that senses a touch by an optical method, or the like. In addition, the input module may be implemented in the form of an input interface (USB port, PS/2 port, or the like) of an external input device that receives user input rather than by a device that senses user input itself. In addition, the output module may output various information. The output module may include at least one of the following: a display for outputting an image, a speaker for outputting a sound, a tactile device for generating a vibration, and other various forms of output components. In addition, the output module can also be implemented in the form of an output interface of a port type connected to the above-mentioned individual output components.

As an example, an output module in the form of a display can display a text, a static image, and a dynamic image. The display can include at least one of the following: a liquid crystal display (LCD), a light emitting diode (LED) display, an organic light emitting diode (OLED) display, a flat panel display (FPD), a transparent display, a curved display, a flexible display, a three-dimensional display, a holographic display, a projector, and other types of devices capable of performing image output functions. Such a display can have the form of a touch display configured integrally with the touch sensor of the input module.

The communication component 220 can communicate with another device. Therefore, each of the server device 100 and the user device 200 can transmit information to another device or receive information from another device via the communication component 220. For example, the server device 100 and the user device 200 can communicate with each other or another device using the communication component 220.

Here, communication (i.e., transmission and reception of data) can be performed in a wired or wireless manner. For this purpose, the communication component may include a wired communication module connected to the Internet or the like via a local area network (LAN), a mobile communication module connected to a mobile communication network via a mobile communication base station to transmit and receive data, a near field communication module using a wireless local area network (WLAN) series communication scheme (such as Wireless Fidelity (Wi-Fi)) or a wireless personal area network (WPAN) series communication scheme (such as Bluetooth or Zigbee), a satellite communication module using a global navigation satellite system (GNSS) (such as a global positioning system), or a combination thereof.

The memory 230 can store various information. The memory 230 can temporarily or semi-permanently store data. For example, an operating system (OS) for driving the server device 100, data for hosting a website, data about a program or application (e.g., a web application) for generating Braille, or the like can be stored in the memory of the server device 100. In addition, the memory can store modules in the form of computer code as described above.

Examples of the memory 230 may include a hard disk drive (HDD), a solid state drive (SSD), a flash memory, a read-only memory (ROM), a random access memory (RAM), and the like. Such a memory may be provided in a built-in type or a removable type.

The processor 240 controls the overall operation of the server device 100 and the user device 200. To this end, the processor 240 can perform calculations and processing of various information and control operations of the components of the server device 100. For example, the processor 240 can execute a program or application for providing page information. Depending on hardware, software, or a combination thereof, the processor 240 can be implemented using a computer or a similar device. The processor 240 can be implemented in the form of an electronic circuit that processes electrical signals to perform control functions in hardware, and can be implemented in the form of a program that drives the hardware processor 240 in software. At the same time, it can be interpreted that the operations of the server device 100 and the user device 200 are performed under the control of the processor 240, unless otherwise specifically stated in the following description. That is, when the module implemented in the web page information providing system is executed, it can be interpreted as the processor 240 controlling the server device 100 and the user device 200 to perform the following operations.

In summary, example embodiments can be implemented in various ways. For example, example embodiments can be implemented by hardware, firmware, software, a combination thereof, or the like.

In the case of hardware implementation, a method according to various example embodiments may be implemented by: one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), processors, controllers, microcontrollers, microprocessors, or the like.

In the case of implementation by firmware or software, a method according to various exemplary embodiments may be implemented in the form of a module, a program or a function that performs the following functions or operations. For example, the software code may be stored in a memory and driven by a processor. The memory may be located inside or outside the processor and may transmit data to or receive data from the processor through various known devices.

The following will describe the exemplary embodiments in more detail based on the above technical ideas. The above content can be applied to the various exemplary embodiments described below. For example, operations, functions, terms or the like that are not defined in the various exemplary embodiments described below can be executed and described based on the above content.

In the following description, an example embodiment in which the server device 100 performs a page information providing operation will be described. According to various example embodiments, the user device 200 that has received the page information from the server device 100 can output the page information.

FIG. 3 is a diagram illustrating an example of an operating method of a server device 100 for providing page information according to various example embodiments.

3 , the server device 100 provides information about a page. To perform an operation of providing information about a page, the server device 100 may identify information about an item category and a first subordinate item category included in the item category in response to an input by a user in a service associated with the server device 100 in operation 301, identify information about one or more items selected from an item list corresponding to the first subordinate item category based on the information about the first subordinate item category in operation 303, and provide information about a page including an interface tool set including information about the one or more items to the user in operation 305.

According to various exemplary embodiments, in operation 301, the server device 100 may identify information about an item category and a first subordinate item category included in the item category in response to a user input in a service.

For example, the service is a service associated with the server device 100. Through the service, the user can search, order, purchase and receive a desired item.

For example, an item category may be a category for categorizing items that users search, order, and purchase in the service. Each item may correspond to one or more item categories or be included in one or more item categories based on attributes. In addition, a sub-item category may include a sub-category for further categorizing the item categories into which items searched, ordered, and purchased by users in the service are categorized based on a predetermined reference. Each item may correspond to a sub-item category or be included in a sub-item category based on attributes. As an example, a fresh item category may include a sub-item category for vegetables, a sub-item category for meat, a sub-item category for fruit, a sub-item category for rice or grains, or the like.

For example, the user input identified by the server device 100 through operation 301 may include an input for identifying information about a first subordinate product category on a service associated with the server device 100. In addition, a page provided as information by the server device 100 in response to the user input in operation 305 may be a detailed page of the first subordinate product category.

According to various exemplary embodiments, in operation 303, the server device 100 may identify information about one or more items selected from an item list corresponding to the first subordinate item category based on identification information about the first subordinate item category.

For example, the item list corresponding to the first subordinate item category may be set as a list including items corresponding to the first subordinate item category. Specifically, the item list may be a list including a plurality of items having a relatively high discount rate among items corresponding to the first subordinate item category. In this case, one or more items identified by the server device 100 according to operation 303 may include items selected from the item list based on a predetermined number in descending order of one of the discount rates. Thus, the server device 100 may set a plurality of items having a relatively high discount rate among items corresponding to the first subordinate item category as an item list, select items from the set item list based on a predetermined number in descending order of one of the discount rates, and identify the selected items as target items for providing information according to the following operation 305.

To set the item list, the server device 100 may identify an item and a discount rate of each item category and a subordinate item category that are on a discount promotion by managing a database of information associated with a discount of an item. Thus, the server device 100 may request and receive information from the database regarding whether a discount promotion is being performed for a predetermined item included in a predetermined item category and a predetermined subordinate item category, identify the received information, identify a plurality of items to which the discount promotion is applied based on the discount rate, and classify the plurality of items into a list, thereby setting the item list of operation 303.

For example, the item list corresponding to the first subordinate item category may include information about a name and a discount rate for each of the plurality of items included in the item list. That is, the item list set and managed by the server device 100 for the first subordinate item category may include information about the name and discount rate of the item.

For example, the item list corresponding to the first subordinate item category may include information about a discount reason for each of the plurality of items included in the item list. That is, in the item list set and managed by the server device 100 for the first subordinate item category, information about the discount reason for the item may be included. The information about the discount reason may be identified based on the discount promotion applied to the item.

The information about the discount reason may be used to classify a plurality of items included in the item list corresponding to the first subordinate item category, and may also be used to select a predetermined number of items in descending order of discount rate to determine a target for providing information in the following operation 305. The information about the discount reason of the item may include a discount reason such as a discount according to a promotion in which an entity operating the server device 100 pays a predetermined amount to apply a price discount to the item, a discount according to a promotion in which a seller of the item pays a predetermined amount to apply a price discount to the item, a discount according to a promotion in which a price discount is applied to clear inventory before the saleable period when the item has a saleable period, or the like.

The plurality of items included in the item list may be classified based on the discount reason. The discount rates of the predetermined number of items selected from the plurality of items in descending order of discount rate to determine the target for providing information according to operation 305 may be displayed separately based on the discount reason. As an example, the discount rates of the predetermined number of items selected from the plurality of items in descending order of discount rate to determine the target for providing information according to operation 305 may be displayed in different colors.

Alternatively, when a predetermined number of items are selected from a plurality of items included in the item list to determine a target for providing information according to operation 305, a priority may be given to each discount reason so that when items have the same discount rate, the priority of the discount reason is considered. For example, 1) when an item has a saleable period, the item is to be discarded after the saleable period has passed. Therefore, the server device 100 may determine the item as an item to be sold first with a high priority through a price discount. In this case, the server device 100 may set the discount reason to a highest priority according to a promotion for clearing the stock with a price discount before the saleable period has passed. In addition, 2) when a seller of an item pays a predetermined amount to apply a price discount to the item, a financial burden associated with a discount promotion of the entity operating the server device 100 can be reduced. Therefore, the server device 100 can determine the item as an item sold with a medium priority through the price discount, and set the discount reason to the medium priority according to the promotion in which the seller of the item pays the predetermined amount to apply the price discount to the item. In contrast, 3) when the entity operating the server device 100 pays a predetermined amount to apply the price discount to the item, the financial burden associated with the discount promotion of the entity operating the server device 100 can be relatively large. Therefore, the server device 100 may determine an item as an item sold with a low priority through a price discount and set the discount reason to low priority according to a promotion in which an entity operating the server device 100 pays a predetermined amount to apply the price discount to the item.

Among a plurality of items included in the item list, if a plurality of items have the same discount rate when the server device 100 selects a predetermined number of items based on descending order of discount rate for use as a target for providing information according to the following operation 305, then for the plurality of items having the same discount rate, the priority associated with the above-mentioned discount reason may also be considered, so that the target item for providing information according to operation 305 is selected based on a high priority.

For example, the list of items corresponding to the first subordinate item category may be updated based on a predetermined period. That is, the server device 100 may request and receive information about whether a discount promotion for a predetermined item included in a predetermined item category and a subordinate item category is in progress from a database that manages item discount-related information at intervals of a predetermined period. In addition, the server device 100 may identify a plurality of items to which a discount is applied based on the received information and classify the identified items into a list, thereby setting an updated item list. Through this, one or more items selected for a target for providing information according to operation 305 may also be re-identified.

FIG. 4 is a diagram illustrating a method for selecting, by the server device 100 , one or more items for which information is provided via a page including an interface widget from an item list corresponding to a subordinate item category.

The server device 100 may identify an item list including a plurality of items having relatively high discount rates based on a first subordinate item category in operation 401 and identify a plurality of items included in the identified item list in descending order of discount rates in operation 403. In operation 405, for items having the same discount rate among the plurality of items identified in descending order of discount rates, the server device 100 may also identify items having the same discount rate based on a priority of discount reasons. Thereafter, in operation 407, the server device 100 may select one or more items from a predetermined number of items displayed through an interface tool set based on the descending order of discount rates and the priority of discount reasons according to operations 403 and 405. Information about the selected one or more items may be provided to the user via a page including an interface widget.

According to various example embodiments, in operation 305, the server device 100 may provide information about a page that includes an interface tool set that includes information about one or more identified items.

For example, the page provided as information by the server device 100 to the user through operation 305 may be a detail page of the first sub-category, which is provided in response to an input by the user to identify information about the first sub-category in the service associated with the server device 100.

For example, information about one or more items from a plurality of item selections included in an item list may include information about a name, a price, a discount rate, and a rating for each of the one or more items.

For example, an interface tool set including information about one or more items may be displayed in a fixed area on a page provided by the server device 100 according to operation 305.

For example, the order in which one or more items are displayed in the interface tool set included in the page provided by the server device 100 according to operation 305 can be determined based on the discount rate of each of the one or more items. Specifically, the position in which the one or more items are displayed can be set in descending order of discount rate.

For example, in an interface tool set included in a page provided by the server device 100 according to operation 305, one or more items may be set to be identified based on a horizontal scrolling input of the user on the user device 200.

FIG. 5 is a diagram illustrating another example of an operating method of a server device 100 for providing page information according to various example embodiments.

5 , the server device 100 provides information about a page. To perform an operation of providing information about a page, the server device 100 may identify information about an item category and a second sub-item category included in the item category in response to an input of a user in a service associated with the server device 100 in operation 501, and identify information about a detailed item group included in a third sub-item category corresponding to the second sub-item category based on the information about the second sub-item category in operation 503. The server device 100 may identify information about one or more items selected from the detailed item group based on the information about the detailed item group in operation 505 and provide the user with information about a page including an interface tool set including the information about the one or more items in operation 507.

According to various exemplary embodiments, in operation 501, the server device 100 may identify information about an item category and a second subordinate item category included in the item category in response to a user input in a service.

For example, an item category may be a category for categorizing items that users search, order, and purchase in the service. Each item may correspond to one or more item categories or be included in one or more item categories based on attributes. In addition, a sub-item category may include a sub-category for further categorizing the item categories into which items searched, ordered, and purchased by users in the service are categorized based on a predetermined reference. Each item may correspond to a sub-item category or be included in a sub-item category based on attributes. As an example, a fresh item category may include a sub-item category for vegetables, a sub-item category for meat, a sub-item category for fruit, a sub-item category for rice or grains, or the like.

For example, the user input identified by the server device 100 through operation 501 may include an input for identifying information about a second subordinate item category on a service associated with the server device 100. In addition, a page provided as information by the server device 100 in response to the user input in operation 507 may be a detailed page of the second subordinate item category.

According to various example embodiments, in operation 503, the server device 100 may identify information about a detailed item group included in a third subordinate item category corresponding to the second subordinate item category based on the information about the identified second subordinate item category.

For example, the third subordinate item category corresponding to the second subordinate item category identified by the server device 100 may be a category set by the server device 100 as a subordinate item category corresponding to the second subordinate item category. For example, the server device 100 may set in advance a subordinate item category having a highest profit rate among a plurality of subordinate item categories included in the item category to correspond to the second subordinate item category. In this example, the profit rate of the subordinate item category may be obtained by aggregating the profit rates of the items included in the subordinate item category.

For example, the third subordinate item category corresponding to the second subordinate item category identified by the server device 100 may be a subordinate item category determined from at least one subordinate item category associated with the second subordinate item category. To determine the third subordinate item category, the server device 100 may perform one of the following operations: identifying at least one subordinate item category associated with the second subordinate item category based on information about the second subordinate item category; identifying a predetermined number of items determined based on at least one of profit rate information and sales volume information from a plurality of items included in the identified at least one subordinate item category; identifying an optimal subordinate item category by comparing the profit rate and sales volume of the predetermined number of items included in the at least one subordinate item category; and determining the identified optimal subordinate item category as the third subordinate item category. Through this operation, the server device 100 can determine a sub-item category including an item having at least one of outstanding sales volume and outstanding profit rate as a third sub-item category. In this case, a customer can purchase an item included in the third sub-item category to increase a service profit rate.

For example, the third subordinate item category corresponding to the second subordinate item category identified by the server device 100 may correspond to a subordinate item category verified to have a correlation with the second subordinate item category. That is, when the server device 100 identifies information about the detailed item group, the third subordinate item category including the detailed item group may be determined based on the correlation with the second subordinate item category among the plurality of subordinate item categories included in the item category.

As an example, the correlation for determining the third subordinate item category corresponding to the second subordinate item category may be determined based on a history of a plurality of users purchasing a first item included in the second subordinate item category and a second item included in the third subordinate item category together using the service. That is, as the history of a plurality of users purchasing a first item included in the second subordinate item category and a second item included in the third subordinate item category together using the service increases, the correlation between the second subordinate item category and the third subordinate item category may increase. The server device 100 may identify the third subordinate item category based on a situation in which the third subordinate item category has a high correlation with the second subordinate item category among the plurality of subordinate item categories. When multiple sub-item categories have a high correlation with the second sub-item category, the profit rates of the sub-item categories may be additionally considered to identify a sub-item category having a highest profit rate among the sub-item categories as the third sub-item category. In this case, the profit rate of the sub-item category may be obtained by aggregating the profit rates of the items included in the sub-item category.

For example, a plurality of users using the service may purchase meat and vegetables when purchasing fresh food. In this example, the server device 100 may determine that a sub-item category of vegetables included in an item category of fresh food has a high correlation with a sub-item category of meat. In addition, the server device 100 may determine the sub-item category of meat as a sub-item category corresponding to a sub-item category of the sub-item category of vegetables.

As another example, the relevance of the third sub-item category corresponding to the second sub-item category may be determined based on a purchase rate ranking of the second sub-item category and a purchase rate ranking of the third sub-item category. A plurality of users using the service may purchase items included in a plurality of sub-item categories included in a predetermined item category. Based on this, a purchase rate ranking of each of the plurality of sub-item categories may be identified in the predetermined item category. To increase a purchase rate of an item included in a sub-item category with a relatively low purchase rate, the server device 100 may provide information about the items included in the sub-item category with a relatively low purchase rate on a detail page of a sub-item category with a relatively high purchase rate.

The correlation according to the purchase rate ranking can be determined by matching the subordinate item category with a relatively high purchase rate ranking with the subordinate item category with a relatively low purchase rate ranking in sequence. For example, when the second subordinate item category has the highest purchase rate ranking among the plurality of subordinate item categories included in the predetermined item category, the corresponding third subordinate item category can be a subordinate item category with the lowest purchase rate ranking. When the second subordinate item category has a second highest purchase rate ranking, the corresponding third subordinate item category can be a subordinate item category with a second lowest purchase rate ranking. When the second subordinate item category has a third highest purchase rate ranking, the corresponding third subordinate item category can be a subordinate item category with a third lowest purchase rate ranking. In this way, for a predetermined sub-item category, another sub-item category having a relevance according to a purchase rate ranking can be identified. Different from the above example, relevance can also be determined by matching a sub-item category having a relatively high purchase rate ranking with a sub-item category having a relatively low purchase rate ranking.

As another example, the relevance of determining the third subordinate item category corresponding to the second subordinate item category may be determined based on a property that the first item included in the second subordinate item category and the second item included in the third subordinate item category are to be used or cooked together for a predetermined theme. Here, the predetermined theme may include a recipe for popular or popular food or a regular event related to food. Based on a relevance corresponding to a theme of a recipe that mainly uses a plurality of items included in the second subordinate item category and the third subordinate item category, it may be verified that the third subordinate item category corresponds to the second subordinate item category. Alternatively, the third sub-item category may be verified to correspond to the second sub-item category based on a relevance to a theme corresponding to an event related to a memorial service or a family ceremony held on a holiday using a plurality of items included in the second sub-item category and the third sub-item category.

For example, the detailed item group included in the third subordinate item category identified by the server device 100 according to operation 503 may correspond to the third subordinate item category and be further classified into one of the detailed categories based on a predetermined detailed reference. Each item may be included in a detailed item group based on an attribute. For example, the subordinate item category of meat in the item category of fresh items may include a detailed item group of domestic beef, a detailed item group of imported beef, a detailed item group of domestic pork, a detailed item group of imported pork, a detailed item group of chicken, or the like.

For example, the information about the detailed item group identified by the server device 100 according to operation 503 may include information about a detailed category corresponding to the detailed item group, information about an item included in the detailed item group, identification information about the detailed item group, and text information for classifying the detailed item group. Here, the text information for classifying the detailed item group may be a term that generally or commonly refers to an item included in the detailed item group. For example, the text information for classifying domestic beef in the detailed item group may be set as "Korean beef", and the text information for classifying domestic pork in the detailed item group may be set as "Korean pork". In addition, as a general term, "beef" may be set in the text information for classifying imported beef in the detailed item group, "pork" may be set in the text information for classifying imported pork in the detailed item group, and "chicken" may be set in the text information for classifying chicken in the detailed item group.

According to various example embodiments, in operation 505, the server device 100 may identify information about one or more items selected from the detailed item group based on the information about the identified detailed item group.

For example, the detailed item group may be included in the subordinate item category and set to include a group of items corresponding to a detailed category for classifying the detailed item group. Specifically, the detailed item group may be a group including a plurality of items having a relatively high profit rate among items corresponding to the detailed category. In this example, the one or more items identified by the server device 100 according to operation 505 may include items selected from the detailed item group according to a predetermined number in descending order of a profit rate. That is, the server device 100 may set a plurality of items having relatively high profit rates among items corresponding to the detailed category as a detailed item group, select a predetermined number of items from the detailed item group in descending order of profit rates, and identify the selected items as target items for providing information according to operation 507. At this time, the information on the item profit rate as a reference for selecting the item may be information based on a profit determination per unit volume of each item corresponding to the detailed category.

To set the detailed item group, the server device 100 may identify information about the profit rate or information about a unit volume profit of an item included in each item category, a subordinate item category, and a detailed item group by managing a database of information associated with the item profit rate. That is, the server device 100 may request and receive information about the profit rate of a predetermined item included in a predetermined item category, a subordinate item category, and a detailed item group from the database, identify the profit rates of a plurality of items, and group the corresponding items. Through this, the server device 100 may set the detailed item group, as described in operations 503 and 505.

According to various example embodiments, in operation 507, the server device 100 may provide the user with information about a page including an interface tool set, the interface tool set including information about the identified one or more items.

For example, the page provided by the server device 100 to the user through operation 507 may be a detail page of the second sub-category, which is provided in response to an input by the user to identify information about the second sub-category in the service associated with the server device 100.

For example, information about one or more items from a plurality of item selections included in a detailed item group may include information about a name, a price, a discount rate, and a rating of each of the one or more items.

For example, an interface tool set including information about one or more items may include guidance information about a detailed item group including one or more items. Here, the guidance information about the detailed item group may include information about a phrase used to guide the items included in the detailed item group. A phrase set in the interface tool set included in the page provided by the server device 100 according to operation 507 may be a partial phrase formed as a guidance phrase by combining with a predetermined text and may be pre-set to correspond to the interface tool set. Therefore, the server device 100 may set the guidance information by combining the phrase set and the text information used to classify the detailed item group. That is, the server device 100 may perform an operation of identifying information about a guide phrase set of an interface tool set and setting guide information about a detailed item group based on the guide phrase set and text information for classifying the detailed item group. For example, a default phrase such as "How about (____) for today's dish?" may be identified. When a detailed item group providing information is a detailed item group of domestic beef, "Korean beef" may be its text information. In this case, the server device 100 may set guide information for the detailed item group of domestic beef by combining text information and the default phrase, such as "How about Korean beef for today's dish?"

In addition to a simple guide phrase, the phrase set of the interface tool set may also be determined based on a promotion associated with the detailed item group. For example, when confirming that a discount promotion is applied to the detailed item group of domestic beef, in addition to the phrase set of the interface tool set "How about (____) for today's dish?", the server device 100 may also set a phrase such as "Also add (____) a discounted item." When information about one or more items included in the detailed item group is displayed through the interface tool set included in the page provided through operation 507, the phrase "Also add (____) a discounted item" may be used to notify that the discount promotion is applied to the detailed item group. In this case, the server device 100 can set the guidance information about the detailed item group of domestic beef, such as "also add a discount item of Korean beef", by combining the text information "Korean beef" used to classify the detailed item group of domestic beef and the phrase "also add (____) a discount item".

For example, an interface tool set including information about one or more items may be displayed in a fixed area on a page provided by the server device 100 according to operation 507.

For example, the order in which one or more items are displayed in the interface tool set included in the page provided by the server device 100 according to operation 507 can be determined based on the profit rate of each of the one or more items. Specifically, the position in which the one or more items are displayed can be set in descending order of profit rate.

For example, in an interface tool set included in a page provided by the server device 100 in accordance with operation 507, one or more items may be set to be identified based on a horizontal scrolling input by the user on the user device 200.

In the example of FIG. 3 or FIG. 5, the interface tool set included in the information about the page provided by the server device 100 is not limited to being included in the detailed page of the above-mentioned subordinate item category, but can be included in various pages including an interface tool set including item information, such as a detailed page of an item category, an item search page, or the like. In addition, it is obvious that the various pieces of information provided in conjunction with a page by the server device 100 performing the operations of FIG. 3 to FIG. 5 according to the above-mentioned example embodiment can be provided in various forms through their combination.

FIG. 6 and FIG. 7 are diagrams showing examples of a user interface (UI)/user experience (UX) for providing page information according to various example embodiments. For example, the examples of FIG. 6 and FIG. 7 may be UI/UX associated with a user device 200 of a picker according to the example embodiments described with reference to FIG. 3 to FIG. 5 . The example embodiments described with reference to the figures may be implemented based on the operation of the server device 100 described with reference to FIG. 3 to FIG. 5 .

Specifically, the following example embodiments of the UI/UX of the user device 200 may be implemented in a manner in which the user device 200 receives input information from a user and transmits the input information to the server device 100, the server device 100 provides information corresponding to the input information to the user device 200 based on the operations described with reference to FIGS. 3 to 5, and then the user device 200 outputs the received information. However, the following example embodiments associated with the UI/UX are not limited thereto, but may be implemented in any form in which the example embodiments of the UI/UX may be implemented.

FIG. 6 is a diagram showing an example of outputting a detailed page of a subordinate item category by the user device 200 based on an operation of the server device 100 according to various exemplary embodiments.

In the example of FIG. 6 , a page output by user device 200 may correspond to a page output in response to a user input of a “fresh” item category and a “meat” item category on a service.

As shown in an area 601, in an upper portion of a detail page of a subordinate item category, a label of an item category "fresh food" and a plurality of subordinate item categories included in the corresponding item category can be set. The detail page output in the example of FIG. 6 can correspond to a detail page of a subordinate item category corresponding to "meat" among the plurality of subordinate item categories in area 601.

In an area 603 on a detail page of the subordinate item category "Meat", an interface tool set including information about one or more items selected from items included in the corresponding subordinate item category in descending order based on discount rate may be displayed. The information about the one or more items included in the interface tool set displayed in area 603 may include information about a name, an image, and a discount rate for each of the one or more items. When identifying information about a discount reason for each of the one or more items and when the reasons are different, the discount rates of the one or more items may be displayed in area 603 in different colors.

FIG. 7 is a diagram showing another example of outputting a detail page of a subordinate item category by the user device 200 based on an operation of the server device 100 according to various exemplary embodiments.

In the example of FIG. 7 , a page output by the user device 200 may correspond to a page output in response to a user input of an item category “fresh food” and a subordinate item category “vegetables” applied to a service.

As shown in an area 701, in an upper portion of a detail page of a subordinate item category, a label of the item category "fresh food" and a plurality of subordinate item categories included in the corresponding item category can be set. The detail page output in the example of FIG. 7 can correspond to a detail page of a subordinate item category corresponding to "vegetables" among the plurality of subordinate item categories in area 701.

In an area 703 on a detail page of a subordinate item category "vegetables", an interface tool set including information about one or more items selected in descending order based on profit margin from items related to a detail category of beef included in a subordinate item category "meat", the subordinate item category "meat" having a relevance to the corresponding subordinate item category may be displayed. The information about one or more items included in the interface tool set displayed in area 703 may include information about a name, an image, and a price per unit volume of each of the one or more items.

The UI/UX for the user device 200 and the operation of the user device 200 described with reference to FIGS. 6 and 7 may be performed in association with the operation of the server device 100 described with reference to FIGS. 3 to 5 . The examples of the UI/UX of FIGS. 6 and 7 are only examples for implementing the present invention. The various exemplary embodiments of the present invention are not limited to the examples of the UI/UX of FIGS. 3 to 5 , but may be applied to any form in which the exemplary embodiments of the present invention may be implemented.

The exemplary embodiments of the present invention disclosed in this specification and the drawings are only specific examples disclosed to facilitate explanation of the technical content of the present invention and further promote the overall understanding of the present invention, and are not intended to limit the scope of the present invention. That is, those skilled in the art will understand that other changes can be made based on the technical ideas of the present invention. In addition, the above-mentioned respective exemplary embodiments can be combined with each other as needed. For example, all exemplary embodiments of the present invention can be implemented by a system of combined components.

In addition, the method executed by the system or the like according to the present invention can be implemented in the form of program instructions, which can be implemented through various computer devices and recorded on a computer-readable medium.

As described above, from a particular perspective, various embodiments of the present invention may be implemented using computer-readable code in a computer-readable recording medium. A computer-readable recording medium is any data storage device capable of storing data that can be read by a computer system. Examples of computer-readable recording media may include a read-only memory (ROM), a random access memory (RAM), a compact disc read-only memory (CD-ROM), a magnetic tape, a floppy disk, an optical data storage device, and a carrier wave (such as data transmission on the Internet). In addition, the computer-readable recording medium may be distributed through computer systems connected by a network. Therefore, the computer readable code is stored and executed in a distributed manner. In addition, a person skilled in the art in the field of application of the present invention can easily interpret the functional programs, codes and code segments for implementing various examples of the present invention.

Furthermore, it should be understood that the apparatus and methods according to various example embodiments of the present invention are implemented in the form of hardware, software, or a combination of hardware and software. The software may be stored in a volatile or non-volatile storage device, such as a storage device (such as a ROM) or a memory (such as a RAM), a memory chip, a device or an integrated circuit or (for example) an optical or magnetic recordable storage medium or a machine (such as a computer) readable storage medium, such as a compact disc (CD), a digital versatile disc (DVD), a disk or a tape, whether removable or rewritable. It should be understood that methods according to various example embodiments of the present invention may be implemented by a computer including a controller and a memory, a vehicle including such a memory or computer, or the like. A memory is an example of a storage medium readable by a machine suitable for storing one or more programs including instructions for implementing example embodiments of the present invention or stored programs.

Therefore, the present invention covers a program, which includes a code for implementing an apparatus or method defined in the scope of the patent application of this specification and a machine (a computer or the like) readable storage medium storing such a program. In addition, such a program may be electronically transmitted through any medium such as a communication signal transmitted by a wired or wireless connection, and the present invention may appropriately cover its equivalents.

Although various exemplary embodiments of the present invention have been described above, the exemplary embodiments of the present invention disclosed in this specification and the drawings are only specific examples disclosed to easily explain the technical content of the present invention and further promote the overall understanding of the present invention, and are not intended to limit the scope of the present invention. In addition, the above exemplary embodiments of the present invention are only examples, and those skilled in the art will understand that other equivalent changes and exemplary embodiments can be made. Therefore, the true technical scope of the present invention should be defined by the following patent application scope.

100: server device 200: user device 210: input/output component 220: communication component 230: storage 240: processor 301: operation 303: operation 305: operation 401: operation 403: operation 405: operation 407: operation 501: operation 503: operation 505: operation 507: operation 601: region 603: region 701: region 703: region

FIG. 1 is a diagram illustrating a web page information providing system for implementing an operating method of an electronic device for providing web page information according to various exemplary embodiments.

FIG. 2 is a diagram illustrating a configuration of a server device and a user device according to various example embodiments.

FIG. 3 is a diagram illustrating an example of an operating method of a server device 100 for providing page information according to various example embodiments.

FIG. 4 is a diagram illustrating a method for selecting, by the server device 100 , one or more items for which information is provided via a page including an interface widget from an item list corresponding to a subordinate item category.

FIG. 5 is a diagram illustrating another example of an operating method of a server device 100 for providing page information according to various example embodiments.

FIG. 6 is a diagram showing an example of a user device 200 outputting a detailed page of a subordinate item category based on an operation of a server device 100 according to various exemplary embodiments.

FIG. 7 is a diagram showing another example of outputting a detail page of a subordinate item category by the user device 200 based on an operation of the server device 100 according to various exemplary embodiments.

301: Operation

303: Operation

305: Operation

Claims (18)

A method for providing page information in an electronic device, the method comprising: in response to a first input by a user in a service related to the electronic device, identifying information about an item category and a first sub-item category included in the item category; based on the information about the first sub-item category, identifying information about one or more first items selected from an item list corresponding to the first sub-item category; and providing information about a first page including a first interface tool set, the first interface tool set including the information about the one or more first items, wherein the item list includes items corresponding to the first sub-item category having a high discount. A plurality of first items with a discount rate, wherein the one or more first items include selecting a specific number of items based on an order of higher discount rates of each item included in the plurality of first items and an order of higher priority of discount reasons of each item, and wherein the priority of the discount reason is determined based on a first priority of a discount reason related to the saleable period of each item, a second priority of a discount reason related to a price discount provided by a seller of each item to each item, and a third priority of a discount reason related to a price discount provided by an entity of the electronic device for operating the service to each item. The method of claim 1, wherein the first input includes an input for identifying the information about the first subcategory of items on the service, and the first page is a detail page of the first subcategory of items. The method of claim 1, wherein the priority of the discount reason is used for items with the same discount rate among the plurality of first items, wherein the first priority is higher than the second priority, and wherein the second priority is higher than the third priority. The method of claim 1, wherein the item list includes information about a name, a discount rate, and a discount reason for each item. The method of claim 4, wherein the color of a discount rate displayed for each of the one or more first items in the first interface tool set is determined based on the reason for the discount of each item. A method as claimed in claim 1, wherein an order for displaying the one or more first items in the first interface tool set is determined based on a discount rate of each of the one or more first items. A method as claimed in claim 1, wherein the item list is updated based on a predetermined period. The method of claim 1 further includes: in response to a second input from the user, identifying information about a second sub-item category included in the item category; based on the information about the second sub-item category, identifying information about a detailed item group included in a third sub-item category corresponding to the second sub-item category; based on the information about the detailed item group, identifying information about one or more second items selected from the detailed item group; and providing information about a second page including a second interface tool set, the second interface tool set including the information about the one or more second items. The method of claim 8, wherein the second input includes an input for identifying the information about the second sub-category of items on the service, and the second page is a detail page of the second sub-category of items. The method of claim 8, wherein the detailed item group includes a plurality of second items having a relatively high profit rate among items corresponding to a detailed category used to classify the detailed item group, and the one or more second items include a predetermined number of items in the plurality of second items arranged in descending order of profit rate. The method of claim 10, wherein a profit rate for an item corresponding to the detailed category is determined based on a profit per unit volume of the item corresponding to the detailed category. The method of claim 8, wherein the information about the detailed item group includes information about an item included in the detailed item group, identification information about the detailed item group, and text information used to classify the detailed item group. The method of claim 12 further includes: identifying information about a guide phrase set used for the second interface tool set; and setting the guide information of the detailed item group based on the text information and the guide phrase set, wherein the second interface tool set includes the guide information of the detailed item group. The method of claim 13, wherein the set of lead phrases is determined based on a promotion associated with the group of detailed items. The method of claim 8 further includes: based on the information about the second subordinate item category, identifying at least one subordinate item category related to the second subordinate item category; identifying a predetermined number of items determined based on at least one of profit rate information and sales volume information from a plurality of items included in each of the at least one subordinate item category; identifying an optimal subordinate item category by comparing the profit rate and sales volume of the predetermined number of items determined for each of the at least one subordinate item category; and determining the optimal subordinate item category as the third subordinate item category. The method of claim 8, wherein the third subordinate item category is determined based on a correlation with one of the second subordinate item categories among a plurality of subordinate item categories included in the item category. The method of claim 16, wherein the relevance is determined based on a history of multiple users using the service to purchase together a first item included in the second sub-item category and a second item included in the third sub-item category. An electronic device for providing page information, the electronic device comprising: a processor; and one or more memories storing one or more instructions, wherein the one or more instructions, when executed, control the processor to perform: in response to a first input of a user in a service associated with the electronic device, identifying information about an item category and a first subordinate item category included in the item category; based on the information about the first subordinate item category, identifying information about one or more first items selected from an item list corresponding to the first subordinate item category; and providing information about a first page including a first interface tool set, the first interface tool set including the information about the one or more first items, wherein the item list A plurality of first items having a high discount rate among items corresponding to the first subordinate item category, wherein the one or more first items include selecting a specific number of items based on an order of higher discount rates of each item included in the plurality of first items and an order of higher priority of discount reasons of each item, and wherein the priority of the discount reason is determined based on a first priority of a discount reason related to the saleable period of each item, a second priority of a discount reason related to a price discount provided by a seller of each item to each item, and a third priority of a discount reason related to a price discount provided by an entity of the electronic device operating the service to each item.