TWI859562B - Operating method for providing page information and electronic apparatus supporting thereof - Google Patents

Abstract

Disclosed is a method of providing page information by an electronic apparatus, the method including identifying identification information on a user, identifying activity history information of the user for a service related to the electronic apparatus based on the identification information, acquiring information on recommended content for the user based on the activity history information, and providing information associated with a first page including the recommended content.

Description

Operation methods for providing page information and electronic equipment supporting such operation methods

The present invention relates to a method and apparatus for providing page information, and more particularly, to a method for providing information associated with a page including recommended content for a user and an electronic device used in the method.

With the development of electronic technology, e-commerce has been established as a shopping field. Customers can purchase items online without having to go to a shopping mall or market in person. Items purchased online are delivered to the delivery destination requested by the customer.

In the case of e-commerce, providing detailed and accurate information about items has a significant impact on customer satisfaction with a service. Therefore, various methods for providing customers with more detailed and accurate information are discussed.

In this regard, relevant documents such as KR101756594B1, KR101500849B1 and the like may be incorporated by reference.

[Technical goal] According to one aspect, an electronic device for providing page information can provide information about a page containing recommended content for a user through a service.

The technical objectives to be achieved in the present invention are not limited to the technical objectives described above, and other technical objectives not mentioned herein will be clearly understood by those skilled in the art according to the following description.

[Technical Solution] Various exemplary embodiments may provide a method for operating an electronic device for providing page information and an electronic device for supporting the method.

According to various exemplary embodiments, a method for providing page information by an electronic device is provided, the method comprising: identifying identification information about a user; identifying activity history information of the user for a service related to the electronic device based on the identification information; obtaining information about recommended content for the user based on the activity history information; and providing information associated with a first page including the recommended content.

The obtaining of the information about the recommended content may include: obtaining, based on the activity history information, information about a first price range among a plurality of price ranges used to classify items sold through the service, the first price range being identified as corresponding to one or more items included in the information about a purchase history of the user within a predetermined period of time or the information about a search history of the user within a predetermined period of time; and obtaining the information about the recommended content, including information about a first item among the items sold through the service that corresponds to the first price range.

Among the plurality of price ranges, the first price range may be a price range corresponding to a maximum number of items among the one or more items.

The first item may be an item of a brand included in a plurality of brands corresponding to the first price range.

The obtaining of the information about the recommended content may include: obtaining information about a first brand based on the activity history information, the first brand being identified as corresponding to one or more items included in the information about a purchase history of the user within a predetermined time period or the information about a search history of the user within a predetermined time period; and obtaining information about the recommended content, the recommended content including the information about the first brand. The information about the first brand may include detailed information about the first brand and information about at least one item included in the first brand.

The first brand may be a brand corresponding to a maximum number of items among the one or more items.

The at least one item may be included as a second item among the plurality of items included in the first brand and corresponding to a second price range among a plurality of price ranges used to classify items sold through the service, the second price range being determined based on the one or more items.

The method may further include: identifying information about one or more task activities of the user based on the identification information; and assigning a first task activity to be performed first among the one or more task activities to the user.

The first task activity may include an input activity on the service for an item corresponding to a predetermined type.

The method may further include: providing icon information associated with the first task activity on a second page including information about a third item corresponding to the first task activity; and when the first task activity is executed in response to a first input of the user corresponding to the third item, providing a third page including information about an execution status of the one or more task activities and execution completion information of the first task activity.

When the first task activity is completed, information about a second task activity locked on the third page may be unlocked, and the method may further include assigning the second task activity to the user based on a second input of the user corresponding to the information about the second task activity.

The second task activity may include an item selection activity of a competition type for a plurality of items among the items sold on the service.

The obtaining of the information about the recommended content may include: obtaining information about a fourth item recommended to the user based on one or more items selected at a predetermined selection stage or higher among a plurality of selection stages corresponding to the competition type; and obtaining information about the recommended content, the recommended content including the information about the fourth item.

When the second task activity is executed, information about a third task activity locked on the third page may be unlocked, and the method may further include assigning the third task activity to the user based on a third input of the user corresponding to the information about the third task activity.

The third task activity may include a configuration activity for a group of items based on at least a portion of the items included in a list of items selected by the user or a list of items purchased by the user on the service.

The obtaining of the information about the recommended content may include: obtaining information about a fifth item recommended to the user based on one or more items included in the item group; and obtaining information about the recommended content, the recommended content including the information about the fifth item.

The third task activity may include an activity of creating a predetermined number or more reviews for at least a portion of the items included in a list of items purchased by the user on the service.

The method may further include: providing a fourth page related to membership management of the user based on the identification information, and the fourth page may include information about one or more task activities of the user and information about an execution status of the one or more task activities.

The fourth page may include information about an activity rating and a grade of the user on the service, and the activity rating and the grade may be determined based on a search, a purchase, and a task activity performance by the user.

According to various exemplary embodiments, an electronic device for providing page information is provided, the electronic device comprising: a processor; and one or more memories storing one or more instructions, wherein when executed, the one or more instructions control the processor to perform the following operations: identifying identification information about a user; identifying activity history information of the user for a service related to the electronic device based on the identification information; obtaining information about recommended content for the user based on the activity history information; and providing information associated with a first page containing the recommended content.

The exemplary embodiments of the present invention described above are only some of the exemplary embodiments of the present invention. Those skilled in the art will understand that various exemplary embodiments reflecting the technical features of various exemplary embodiments of the present invention can be derived based on the following detailed description.

[Effect] The present invention has a technical effect because it is possible to improve the convenience of a user in using a service by presenting a method in which an electronic device for providing page information provides information associated with a page containing recommended content for a user through a service.

The effects to be obtained in the present invention are not limited to the aforementioned effects, and other effects not mentioned herein will be clearly understood by those skilled in the art according to the following description.

The following exemplary embodiments are obtained by combining the components and features of various exemplary embodiments in a predetermined form. Unless otherwise explicitly stated, each component or feature may be considered to be optional. Each component or feature may be defined in a form that is not coupled to another component or feature. In addition, certain components and features may be combined with each other to implement various exemplary embodiments. The order of operations described in various exemplary embodiments may be changed. Certain components or features of any one of the exemplary embodiments may be included in other exemplary embodiments, or may be replaced by corresponding components or features of other exemplary embodiments.

In the description of the drawings, procedures or steps and the like that may obscure the key points of various exemplary embodiments are not explained, and procedures or steps that can be understood by those skilled in the art are also not explained.

Throughout the specification, unless otherwise stated, when a part "comprises or includes" a component, it means that the part may further include other components, rather than excluding other components. In addition, terms such as "part", "device", "module" and the like used in this document may refer to a unit that performs at least one function or operation, and the unit may be implemented as hardware or software, or may be implemented as a combination of hardware and software. In addition, unless the content of the various exemplary embodiments (specifically, the content in the scope of the patent application) clearly stipulates otherwise, the words "a or an", "one", "the" and similar words may be used to include singular or plural forms.

Various exemplary embodiments of the present invention will be described in detail below with reference to the accompanying drawings. The detailed description disclosed below together with the accompanying drawings is intended to illustrate examples of various exemplary embodiments and is not limited thereto.

Furthermore, the terms used in the various exemplary embodiments are provided to facilitate overall understanding of the various exemplary embodiments, and the use of these specific terms may be changed to other terms without departing from the technical concepts of the various exemplary embodiments.

FIG. 1 is a diagram illustrating a web page information providing system according to various exemplary embodiments, wherein the web page information providing system is used to implement an operating method of an electronic device for providing web page information.

Referring to FIG. 1 , the page information providing system according to various exemplary embodiments can be implemented using various types of electronic devices. For example, the page information providing system can be implemented in a server device 100 and a user device 200. In other words, each of the server device 100 and the user device 200 can perform operations according to various exemplary embodiments of the present invention based on a page information providing system implemented in each device. However, the page information providing system according to various exemplary embodiments is not limited to the page information providing system illustrated in FIG. 1 , but can be implemented using other various types of electronic devices and servers.

The server device 100 according to various exemplary embodiments may be a device that performs wired and wireless communications with a plurality of user devices 200 and includes a large capacity storage device. For example, the server device 100 may be a cloud device interlocked with a plurality of user devices 200.

The user device 200 according to various exemplary embodiments may be a device that can be used by an individual user, such as a desktop personal computer (PC), a tablet PC, a mobile terminal, or the like. In addition, other electronic devices that perform similar functions may be used as the user device 200.

The web page information providing system according to various exemplary embodiments may include various operation modules. The modules included in the web page information providing system may be computer program codes or one or more instructions, which are implemented so that a physical device (for example, the server device 100 and the user device 200) implementing the web page information providing system (or included in the physical device) performs an operation assigned to it. In other words, in the physical device implementing the web page information providing system, a plurality of modules may be stored in a memory in the form of computer program codes. When the plurality of modules stored in the memory are executed by a computer, they may be configured so that the physical device performs the assigned operations corresponding to the plurality of modules.

FIG. 2 is a diagram illustrating a configuration of a server device and a user device according to various exemplary embodiments.

2 , the server device 100 and the user device 200 may each include an input/output portion 210 , a communication portion 220 , a storage device 230 , and a processor 240 .

The input/output portion 210 may be various interfaces, various ports, or the like for receiving a user input or outputting information to a user. The input/output portion 210 may include an input module and an output module. The input module receives a user input from a user. The user input may have various forms of input, including key input, touch input, and voice input. Examples of input modules that receive user input may include a traditional keypad or keyboard, a mouse, and a touch sensor that senses a user's touch, a microphone that receives an audio signal, a camera that recognizes a gesture or the like through image recognition, a proximity sensor that senses the approach of a user including at least one of an illumination sensor or an infrared sensor, a motion sensor that recognizes a user's movement through an accelerometer or a gyroscope sensor, and various forms of input parts that sense or input various forms of user input, and an input module according to an exemplary embodiment of the present invention may include at least one of the devices listed above. Here, the touch sensor can be implemented using a piezoelectric or capacitive touch sensor that senses a touch via a touch panel or a touch film attached to a display panel, an optical touch sensor that senses a touch by an optical method, or the like. In addition, the input module can be implemented in the form of an input interface (USB port, PS/2 port, or the like) of an external input device that receives user input rather than a device that senses user input itself. In addition, the output module can output various types of information fragments. The output module may include at least one of the following: a display for outputting an image, a speaker for outputting a sound, a tactile device for generating a vibration, and other various forms of output parts. In addition, the output module can also be implemented in the form of an output interface of a port type connected to the aforementioned individual output parts.

As an example, an output module in the form of a display can display a text, a still image, and a moving image. The display can include at least one of the following: a liquid crystal display (LCD), a light emitting diode (LED) display, an organic light emitting diode (OLED) display, a flat panel display (FPD), a transparent display, a curved display, a flexible display, a three-dimensional display, a holographic display, a projector, and other types of devices capable of performing image output functions. Such a display can be in the form of a touch display integrally configured with the touch sensor of the input module.

The communication portion 220 can communicate with another device. Therefore, each of the server device 100 and the user device 200 can transmit information to or receive information from another device via the communication portion 220. For example, the server device 100 and the user device 200 can use the communication portion 220 to communicate with each other or with another device.

Here, communication, i.e., transmission and reception of data, can be performed in a wired or wireless manner. For this purpose, the communication part may include: a wired communication module connected to the Internet or the like via a local area network (LAN), a mobile communication module connected to a mobile communication network via a mobile communication base station to transmit and receive data, a near field communication module using a wireless local area network (WLAN) series communication solution (such as Wireless Fidelity (Wi-Fi)) or a wireless personal area network (WPAN) series communication solution (such as Bluetooth or Zigbee), a satellite communication module using a global navigation satellite system (GNSS) (such as a global positioning system), or a combination thereof.

The storage device 230 can store various pieces of information. The storage device 230 can store data temporarily or semi-permanently. For example, an operating system (OS) for driving the server device 100, data for hosting a website, data about a program or application for generating Braille (for example, a web application), or the like can be stored in the storage device of the server device 100. In addition, the storage device can store modules in the form of computer program codes as explained above.

Examples of the storage device 230 may include a hard disk drive (HDD), a solid state drive (SSD), a flash memory, a read-only memory (ROM), a random access memory (RAM), and the like. Such a storage device may be provided as a built-in type or a removable type.

The processor 240 controls the overall operation of the server device 100 and the user device 200. To this end, the processor 240 can perform calculations and processing of various information and control the operation of the components of the server device 100. For example, the processor 240 can execute a program or application for providing page information. Depending on hardware, software, or a combination thereof, the processor 240 can be implemented using a computer or a device similar thereto. The processor 240 can be implemented in the form of an electronic circuit that processes electrical signals to perform control functions in hardware, and can be implemented in the form of a program that drives the hardware processor 240 in software. Meanwhile, unless otherwise specifically stated in the following description, it can be understood that the operations of the server device 100 and the user device 200 are performed under the control of the processor 240. That is, when the modules implemented in the web information providing system described above are executed, it can be understood that the processor 240 controls the server device 100 and the user device 200 to perform the following operations.

In short, the exemplary embodiments can be implemented in various ways. For example, the exemplary embodiments can be implemented by hardware, firmware, software, a combination thereof, or the like.

In the case of hardware implementation, a method according to various exemplary embodiments may be implemented by: one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), processors, controllers, microcontrollers, microprocessors, or the like.

In the case of implementation by firmware or software, a method according to various exemplary embodiments may be implemented in the form of a module, a program or a function that executes the functions or operations to be described below. For example, the software code may be stored in a memory and driven by a processor. The memory may be located inside or outside the processor and may transmit data to or receive data from the processor through various known devices.

The following will describe exemplary embodiments in more detail based on the technical concepts described above. The contents described above can be applied to various exemplary embodiments described below. For example, operations, functions, terms, or the like that are not defined in various exemplary embodiments described below can be performed and described based on the contents described above.

In the following description, an exemplary embodiment in which the server device 100 performs a page information providing operation will be described. According to various exemplary embodiments, the user device 200 that has received the page information from the server device 100 can output the page information.

FIG. 3 is a diagram illustrating an operating method of a server device 100 for providing page information according to various exemplary embodiments.

3 , the server device 100 may provide page information. To perform an operation of providing page information, the server device 100 may identify identification information of a user for a service related to the server device 100 in operation 301, identify activity history information of the user for the service based on the identification information in operation 303, obtain information about recommended content for the user based on the activity history information in operation 305, and provide information about a page containing the recommended content in operation 307.

According to various exemplary embodiments, in operation 301, the server device 100 may identify identification information of a user on a service.

For example, the service may be a service associated with the server device 100. Through the service, a user may search, order, purchase, and receive a desired item.

For example, the user's identification information may include information used by the user to search, order, purchase and receive desired items on the service, such as an identifier (ID). Using the ID, the user can access and use the service and be identified by the server device 100 on the service.

For example, the user's identification information may be used to identify information about one or more task activities assigned to the user by the server device 100 on the service.

For example, the user's identification information may be used to provide a page for managing the user's membership information on the service by the server device 100, that is, a member management page.

According to various exemplary embodiments, in operation 303, the server device 100 may identify the user's activity history information for the service based on the identified identification information.

For example, the activity history information of the user identified by the server device 100 through operation 303 may include 1) information about a page accessed by the user, 2) information about an item the user has searched for, 3) information about an item purchased by the user, and 4) information about an advertisement clicked or entered by the user on the service for a predetermined period of time. The server device 100 may obtain the activity history of a user over a desired period of time by adjusting the predetermined period of time used to identify the activity history information.

For example, to identify the user's activity history information (such as in operation 303), when providing the user with information corresponding to 1) visited pages, 2) searched items, 3) purchased items, and 4) clicked or entered advertisements, the server device 100 may generate an identifier for tracking the information. In this example, the server device 100 may manage the information provided corresponding to 1) to 4) based on the generated identifier and may also use the identifier to identify the user's activity history information.

According to various exemplary embodiments, in operation 305, the server device 100 may obtain information about recommended content for the user based on the identified activity history information.

For example, the information about the recommended content for the user obtained by the server device 100 according to operation 305 may be set to include information about an item included in a price range in which the user mainly searches for and purchases an item on the service related to the server device 100. To this end, the server device 100 may pre-set a plurality of price ranges for classifying items sold on the service based on the selling price. Furthermore, the server device 100 may obtain information about a predetermined price range corresponding to the price of one or more items included in a search history or purchase history of the user based on the activity history information of the user, and determine a predetermined item included in the predetermined price range as an item to be included in the recommended content for the user. In this example, the search history or purchase history of the user for obtaining the information about the predetermined price range may be a search history or purchase history of the user corresponding to a predetermined time period, and the predetermined time period is determined by the server device 100 to be suitable for identifying a price range corresponding to the user.

That is, operation 305 of obtaining information about recommended content for a user by the server device 100 may include the following operation: obtaining information about a first price range among a plurality of price ranges used to classify items sold through a service based on activity history information of the user, the first price range being identified as corresponding to one or more items included in information about a search history or a purchase history of the user within a predetermined period of time; and obtaining information about recommended content, including information about a first item among items sold through the service that corresponds to the first price range.

In this example, the first price range identified as corresponding to one or more items included in the information about the user's search history or purchase history may be a price range corresponding to the largest number of items among the one or more items. That is, a price range in which the user mainly searches for or purchases an item may be identified as a price range used to determine an item to be included in the recommended content. In addition, the first item corresponding to the first price range may be an item selected from a plurality of items corresponding to the first price range based on a predetermined reference. For example, the first item may be an item of a brand included in a plurality of brands corresponding to the first price range, or the first item may also be an item of an item category included in a plurality of item categories corresponding to the first price range. Here, a brand corresponding to a predetermined price range may indicate that an average price of a plurality of items included in the brand is included in the predetermined price range, or that the sales prices of at least a predetermined number of items among the plurality of items included in the brand are included in the predetermined price range. An item category corresponding to the predetermined price range may indicate that an average price of a plurality of items included in the item category is included in the predetermined price range, or that the sales prices of at least a predetermined number of items among the plurality of items included in the item category are included in the predetermined price range.

For example, the information about the recommended content for the user obtained by the server device 100 according to operation 305 may be set to include information about a brand of an item identified as being mainly searched or purchased by the user on the service associated with the server device 100. To this end, the server device 100 may preliminarily check various brands of items sold on the service, obtain information about one or more brands corresponding to one or more items included in the user's search history or purchase history based on the user's activity history information, and determine information about a brand that is selected from one or more brands as a brand to be included in the recommended content for the user based on a predetermined reference. In this example, the user's search history or purchase history for obtaining information about a brand may be the user's search history or purchase history corresponding to a predetermined time length, which is determined by the server device 100 to be suitable for identifying a brand corresponding to the user.

That is, the operation 305 of obtaining information about recommended content for the user by the server device 100 may include the following operations: obtaining information about a first brand based on the user's activity history information, the first brand being identified as corresponding to one or more items included in the information about the user's search history or purchase history within a predetermined time period; and obtaining information about recommended content, the recommended content including information about the first brand. Here, the information about the first brand to be included in the information about the recommended content may include detailed information about the first brand and information about at least one item included in the first brand.

In this example, the first brand identified as corresponding to one or more items included in the information about the user's search history or purchase history may correspond to a brand corresponding to the largest number of items among the one or more items. That is, a brand of an item mainly searched or purchased by the user may be identified as a brand to be included in the recommended content. In addition, at least one item included in the first brand to be included in the recommended content may include an item selected from a plurality of items included in the first brand based on a predetermined reference. For example, among the plurality of items included in the first brand, at least one item may include an item corresponding to a price range determined based on one or more items among a plurality of price ranges used to classify items sold through the service, or may include an item belonging to an item category among the plurality of item categories included in the first brand.

According to various exemplary embodiments, in operation 307, the server device 100 may provide information about a page including the recommended content.

For example, as a first page provided by the server device 100 according to operation 307, the recommended content included in the first page may include information about an item or brand determined according to various exemplary embodiments of operation 305.

For example, the first page provided by the server device 100 according to operation 307 may correspond to an initial access page of a service associated with the server device 100 or may correspond to a page for managing personal information including membership information of a user on a service.

Obviously, the information fragments associated with a page provided by the server device 100 executing the operation of FIG. 3 according to the exemplary embodiment described above can be provided in various forms through their combination.

The server device 100 that provides page information to the user according to FIG. 3 may also perform an operation of providing the user with various information other than page information according to the following exemplary embodiments.

To provide other information in addition to the page information, the server device 100 may provide the user with information about one or more task activities to be performed by the user on the service based on the user's identification information. Here, in addition to a typical activity of the user searching, ordering, purchasing, and receiving an item, the task activity to be performed by the user on the service may indicate an activity related to a task assigned to the user to motivate the user to participate in the service activity (such as providing the user with the benefit of a discount coupon or membership points, or increasing the user's level in the service in response to the user performing a specific activity on the service). At this time, one or more task activities may be assigned to the user in a step-by-step manner according to a level of activity history of a user required for the task activity or a difficulty of the task activity. For example, one or more task activities may be configured in such a way that when a user completes a task activity of a specific stage, a new task activity of the next stage is assigned.

To this end, the server device 100 can identify the identification information of the user of the service, identify the information about one or more task activities of the user on the service based on the identification information, and assign the user starting from a first task activity to be executed first among the one or more task activities. The server device 100 can also provide the user with information about one or more task activities and information about an execution status of a task activity based on whether the user completes the one or more task activities.

For example, a first task activity to be performed first among one or more task activities may include an input activity for an item corresponding to a predetermined type on a service.

As an example, items corresponding to a predetermined type may include items of a type to which a predetermined delivery service is applied based on whether the user subscribes to a membership of the service. The delivery service for items in the service may include: 1) a first delivery service in which a delivery operator employed by a sales operator corresponding to each item delivers the corresponding item, and 2) a second delivery service in which a delivery operator connected to an entity operating the service delivers an item. When the user subscribes to a membership of the service and the entity operating the service has sufficient inventory of the item, the second delivery service mentioned in 2) may be applied, and the second delivery service achieves faster delivery by delivering the item directly to the user through the connected delivery operator. Thus, an item corresponding to a predetermined type that is a target of an input activity performed by a user for a first task activity may be included in an item to which a second delivery service is applied once the user subscribes to a membership.

As another example, items corresponding to a predetermined type may include items of a type to which a predetermined discount benefit is applied based on whether the user is a member of a service subscription. Here, the predetermined discount benefit applied to items based on whether the user is a member subscription may include: 1) a benefit of providing a discount coupon for an item based on a member subscription, 2) a benefit of discounting a sales price of an item when paying for an item through a payment option set by the user in the service through a member subscription, or 3) a benefit of receiving a portion of a paid amount for an item in the form of a refund (such as earning member points). Therefore, items corresponding to a predetermined type corresponding to the target of an input activity performed by the user for the first task activity may include items to which a discount benefit is applied once the user is a member subscription.

As another example, the items corresponding to the predetermined type may include an item having a predetermined logistic characteristic. The predetermined logistic characteristic of the item may include: 1) a characteristic of an item that should maintain freshness or a fresh state, 2) a characteristic of an item that has an expiration date or has a shorter shelf life than other items, or 3) a characteristic that conditions related to temperature, humidity, and light must be met to store an item, and the shelf life of the item is relatively short, which makes it difficult to maintain the condition if the item is not shipped within a short time. Therefore, the items corresponding to the predetermined type corresponding to the target of the input activity performed by the user for the first task activity may include items having the aforementioned logistic characteristics.

For example, when the first task activity is assigned to the user, icon information associated with the first task activity may be provided on a second page including information about an item corresponding to the first task activity. That is, when an item corresponding to a predetermined type corresponding to a target of an input activity for performing the first task activity is displayed or information about the corresponding item is included on a page that the user is exploring on the service, the server device 100 may be configured to display an icon related to the first task activity together on the corresponding page or include information about the corresponding icon together. In this example, the information about the icon related to the first task activity may include information indicating that the item included in the second page corresponds to the item corresponding to the target of the input activity for executing the first task activity, or information for indicating or guiding an input activity required for executing the first task activity. When the user executes the input activity corresponding to the item on the second page and thus executes the first task activity, a page including information indicating that the first task activity is executed and information indicating an execution status of one or more task activities identified by the user may be provided to the user.

That is, the server device 100 may provide the user with icon information related to the first task activity on a second page including information about an item corresponding to the first task activity. When the first task activity is executed in response to an input corresponding to the item from the user, the server device 100 may perform an operation of providing the user with a third page including execution completion information of the first task activity and information about the execution status of one or more task activities.

For example, when a first task activity is completed by a user, information about a second task activity corresponding to a task activity below the first task activity may be activated on a third page, the third page including information about the execution status of one or more task activities. That is, one or more task activities identified for a user may be set to be in an unactivated state or a locked state, and then activated or unlocked based on a user's task execution state. To this end, flag information associated with whether each of the one or more task activities is activated or unlocked may be used. For example, flag information associated with a task activity may include information indicating an open/closed state of the corresponding task activity. When the flag information is turned on, the corresponding task activity may be activated or unlocked, so that the user performs the corresponding task activity. When the flag information is turned off, the corresponding task activity may be unlocked or locked, so that the user may not perform the corresponding task activity.

When obtaining an input from the user corresponding to the information about the second task activity included in the third page, the server device 100 may assign the second task activity to the user.

For example, the second task activity assigned to the user may include an item selection activity of a competition type for a plurality of items among items sold on the service.

For example, in a competition-type item selection activity, two items among a plurality of items sold on the service may be randomly paired so that the user mainly repeatedly performs an operation of selecting a desired item from the two items. Thereafter, the selected items may be paired every two so that the user again performs an operation of selecting a desired item from the two items. The server device 100 may assign the competition-type item selection activity in which the item selection operation is repeatedly performed for any item to the user as a task activity. The user may perform the item selection activity for any item for the second task activity.

In this case, information about a result of an item selection activity performed by a user can be used to determine recommended content to be included in the page provided by the server device 100 according to Figure 3. That is, when a user performs a competition-type item selection activity for a plurality of items among items sold on the service, the server device 100 can obtain information related to a user's preference or interest in items sold on the service based on the result of the item selection activity performed by the user and determine an item corresponding to the obtained information as recommended content.

That is, operation 305 of obtaining information about recommended content for the user according to FIG. 3 by the server device 100 may include the following operation: for a predetermined selection phase corresponding to a relatively high preference or interest of the user among multiple selection phases of a competition-type item selection activity, obtaining information about an item recommended to the user based on one or more items selected in the predetermined selection phase or a higher phase, and obtaining information about the recommended content, the recommended content including information about the recommended item.

For example, when the second task activity is completed by the user, a third task activity corresponding to the task activity below the second task activity may be activated on a third page, the third page including information about the execution status of one or more task activities. That is, the third task activity included in the one or more task activities identified for the user may be set to be in an unlocked or locked state, and then activated or unlocked in response to completing the second task activity. In this case, flag information may be used as described above.

When obtaining an input from the user corresponding to the information about the third task activity included in the third page, the server device 100 may assign the third task activity to the user.

For example, the third task activity assigned to the user may include a configuration activity for a group of items based on at least a portion of the items included in a list of items selected by the user or a list of items purchased by the user on the service.

Here, the list of items selected by the user on the service may correspond to a list of items to be purchased, which includes one or more items selected by the user to decide to purchase on the service. The list of items purchased by the user may correspond to a purchased list of items including one or more items already purchased on the service. In addition, the item group set by the user may indicate an item group in which each item that the user decides to purchase or has purchased can be classified based on the theme according to the user's convenience or preference for each item. For this purpose, the server device 100 may provide the user with a function for setting an item group including at least one item on the service. The user may perform the setting activity of the item group for the third task activity.

In this example, information about a result of an item group setting activity performed by a user may be used to determine recommended content to be included in the page provided by the server device 100 according to FIG3. That is, when a user performs an item group setting activity for items to be purchased or purchased on the service, the server device 100 may obtain information about the user's preference or interest in items sold on the service based on the result of the item group setting activity performed by the user, and determine an item corresponding to the obtained information as recommended content.

That is, operation 305 of obtaining information about recommended content for a user according to FIG. 3 by the server device 100 may include the following operation: for one or more items included in an item group set based on an item group setting activity, obtaining information about an item recommended to the user based on the one or more items, and obtaining information about recommended content, the recommended content including information about the recommended item.

For example, the third task activity assigned to the user may include an activity of creating at least a predetermined number of reviews for at least a portion of the items included in the list of items purchased by the user on the service.

Here, the list of items purchased by the user may correspond to a list of purchased items including one or more items purchased on the service. The user may create a purchase review or a usage review for the items purchased by the user for the third task activity.

FIG. 4 is a diagram illustrating a method of providing information associated with a task activity of a user by the server device 100 .

In operation 401, similar to operation 301 of FIG. 3, the server device 100 may identify identification information of a user on a service. In operation 403, the server device 100 may identify information about one or more task activities of the user on the service based on the identification information. In operation 405, the server device 100 may assign one or more task activities to the user in sequence based on whether each task activity has been completed. In operation 407, the server device 100 may provide the user with information about one or more task activities and information about an execution status of the task activities. The user may execute the task activities assigned to the user in sequence. The information about one or more task activities and the information about the execution status of the task activities provided by the server device 100 may be updated based on whether the corresponding task activities have been completed so as to be newly provided to the user.

At the same time, in order to provide information other than page information, the server device 100 can provide the user with information about a page related to a member management of the user on the service based on the user's identification information.

For example, a page related to a user's membership management may be a page that includes information about one or more task activities of the user and information about an execution status of one or more task activities.

For example, a page related to a user's membership management may be a page containing information about a user's activity rating and a level on the service. The activity rating and level may correspond to an activity rating and a level determined based on a search, a purchase, and a task activity performance by the user.

FIG5 to FIG8 are diagrams illustrating examples of a user interface (UI)/user experience (UX) for providing page information according to various exemplary embodiments. For example, the examples of FIG5 to FIG8 may be UI/UX associated with a user device 200 of a picker according to the exemplary embodiment described with reference to FIG3 and FIG4. The following exemplary embodiments described with reference to the accompanying drawings may be implemented based on the operation of the server device 100 described with reference to FIG3 and FIG4.

Specifically, the exemplary embodiment of the UI/UX of the user device 200 mentioned below can be implemented in the following manner: the user device 200 receives input information from a user and transmits the input information to the server device 100, the server device 100 provides information corresponding to the input information to the user device 200 based on the operation described with reference to FIG3 and FIG4, and then the user device 200 outputs the received information. However, the exemplary embodiment described below in association with the UI/UX is not limited thereto, but can be implemented in any form in which the exemplary embodiment of the UI/UX can be implemented.

FIG. 5 is a diagram illustrating an example of a user device 200 that outputs a page including recommended content for a user based on an operation of a server device 100 according to various exemplary embodiments.

In the example of Figure 5, the page output by the user device 200 may correspond to an initial access page of a service. That is, the recommended content for the user may be included in the initial page provided when the user accesses the service.

In this example, as shown in an area 501, information about a brand determined based on a user's search history or purchase history may be output as recommended content according to the user's activity history information. The recommended content may be set to include detailed information about the corresponding brand and information about at least one item included in the corresponding brand. In area 501, in response to a gesture input to area 501 by the user, detailed information about the corresponding brand and information about at least one item included in the corresponding brand may be provided in sequence.

In an area 503, information about one or more items determined based on the user's activity history information based on the user's search history or purchase history may be output as recommended content. The recommended content may be set to include sales information of one or more items, such as image information and price information.

FIG. 6 is a diagram illustrating an example of a user device 200 that outputs information associated with a task activity based on an operation of a server device 100 according to various exemplary embodiments.

In the example of FIG. 6 , a task activity assigned to a user may be an input activity for an item corresponding to a predetermined type, and for example, may be an input activity for an item of a type to which a predetermined delivery service is applied based on whether the user is a member of a service subscription. The page output by the user device 200 in the example of FIG. 6 may include information about items of this type, as shown in an area 601. Area 601 may also include icon information associated with the task activity as indicated by reference numeral 603. When the user applies an input to any item in area 601 on the output page as illustrated in FIG. 6 , it may be determined that the task activity assigned to the user is completed. In this case, the user device 200 may output a page including information indicating an execution status of one or more task activities of the user, as illustrated in FIG. 7 .

FIG. 7 is a diagram illustrating an example of a user device 200 according to various exemplary embodiments, which outputs a page including information indicating an execution status of one or more task activities based on an operation of the server device 100.

In the example of FIG. 7 , an area 701 of the output page may include information about an execution status of one or more task activities identified by a user and information about a member point obtained by the user through the completion of a task activity. As can be seen from FIG. 7 , the user has executed a task activity corresponding to a stage 1 and obtained a member point of "2,290" through the task activity. In addition, in the example of FIG. 7 , an area 703 of the output page may include information about an execution status of one or more task activities identified by the user and information for executing a task activity corresponding to a stage 2. In this case, the next quest activity corresponding to Phase 2 may be unlocked in response to the completion of the quest activity corresponding to Phase 1. An item group setting activity corresponding to a quest activity in Phase 3 may be locked because the quest activity corresponding to Phase 2 has not yet been performed.

FIG. 8 is a diagram illustrating another example of a user device 200 that outputs information associated with a task activity based on an operation of a server device 100 according to various exemplary embodiments.

In the example of FIG. 8 , a task activity assigned to a user may be an item selection activity of a competition type for a plurality of items determined among items sold on a service, and may be, for example, a task activity corresponding to the next stage of the input activity of items of a type to which a predetermined delivery service is applied based on whether the user is a member of the service according to FIG. 6 . In the example of FIG. 8 , the page output by the user device 200 may be configured to provide two items as a pair as shown in an area 801 so that the user selects an item from them. As illustrated in FIG. 8 , when the user selects an item "Pra.L" from an item "skin cream" and an item "Pra.L", the item "Pra.L" may be set as an item of the next upper selection stage. When the user finally selects an item by repeating this selection in the upper selection stage, it can be determined that the task activity assigned to the user is completed. After that, the user device 200 can output a page containing information indicating the execution status of one or more task activities in a manner similar to the example of Figure 7.

The UI/UX of the user device 200 and the operation of the user device 200 described in reference to FIGS. 5 to 8 may be performed in association with the operation of the server device 100 described in reference to FIGS. 3 and 4 . The examples of the UI/UX of FIGS. 5 to 8 are only examples for implementing the present invention. Various exemplary embodiments of the present invention are not limited to the examples of the UI/UX of FIGS. 5 to 8 and may be applicable to any form in which the exemplary embodiments of the present invention may be implemented.

The exemplary embodiments of the present invention disclosed in this specification and the drawings are only specific examples disclosed to easily explain the technical content of the present invention and further promote the overall understanding of the present invention, and are not intended to limit the scope of the present invention. That is, those skilled in the art will understand that other changes based on the technical concept of the present invention can be made. In addition, the individual exemplary embodiments described above can be combined with each other when necessary. For example, all exemplary embodiments of the present invention can be implemented by a system combined with several parts.

In addition, the system or methods according to the present invention may be implemented in the form of program instructions, which may be executed by various computer devices and recorded on a computer-readable medium.

As described above, from a particular perspective, various exemplary embodiments of the present invention may be implemented using computer readable program code in a computer readable recording medium. A computer readable recording medium is any data storage device capable of storing data that can be read by a computer system. Examples of computer readable recording media may include a read-only memory (ROM), a random access memory (RAM), a compact disc read-only memory (CD-ROM), a magnetic tape, a floppy disk, an optical data storage device, and a carrier wave (such as data transmission via the Internet). In addition, the computer readable recording medium may be distributed through computer systems connected by a network. Therefore, the computer readable code is stored and executed in a distributed manner. In addition, the function programs, program codes and code segments for implementing various exemplary embodiments of the present invention can be easily explained by a person skilled in the art in an area to which the present invention is applied.

Furthermore, it will be appreciated that the apparatus and methods according to various exemplary embodiments of the present invention are implemented in the form of hardware, software, or a combination of hardware and software. The software may be stored in a volatile or non-volatile storage device (such as a storage device (such as a ROM) or a memory (such as a RAM), a memory chip, a device or an integrated circuit, or, for example, an optical or magnetic recordable storage device medium or a machine (for example, a computer) readable storage medium (such as a compact disc (CD), a digital versatile disc (DVD), a disk or a tape), whether removable or rewritable). It will be appreciated that methods according to various exemplary embodiments of the present invention may be implemented by a computer comprising a controller and a memory, a vehicle comprising such a memory or computer, or the like. A memory is an example of a storage medium readable by a machine suitable for storing one or more programs containing instructions for implementing exemplary embodiments of the present invention or a stored program.

Therefore, the present invention includes a program including a program code for implementing an apparatus or method defined in the scope of the patent application of this specification and a machine (a computer, or the like) readable storage medium storing such a program. In addition, such a program may be electronically transmitted via any medium (such as a communication signal transmitted in a wired or wireless connection), and the present invention may appropriately include equivalent contents thereto.

Although various exemplary embodiments of the present invention have been described above, the exemplary embodiments of the present invention disclosed in this specification and the drawings are only specific examples disclosed to easily explain the technical content of the present invention and further promote the overall understanding of the present invention, and are not intended to limit the scope of the present invention. In addition, the exemplary embodiments of the present invention described above are only examples, and those skilled in the art will understand that other changes and equivalent exemplary embodiments can be made. Therefore, the true technical scope of the present invention should be defined by the scope of the attached patent application.

100: Server device 200: User device 210: Input/output section 220: Communication section 230: Storage device 240: Processor/hardware processor 301: Operation 303: Operation 305: Operation 307: Operation 401: Operation 403: Operation 405: Operation 407: Operation 501: Region 503: Region 601: Region 603: Reference number 701: Region 703: Region 801: Region

FIG. 1 is a diagram illustrating a web page information providing system according to various exemplary embodiments, the web page information providing system being used to implement an operating method of an electronic device for providing web page information. FIG. 2 is a diagram illustrating a configuration of a server device and a user device according to various exemplary embodiments. FIG. 3 is a diagram illustrating an operating method of a server device 100 for providing web page information according to various exemplary embodiments. FIG. 4 is a diagram illustrating a method of providing information associated with a task activity of a user by the server device 100. FIG. 5 is a diagram illustrating an example of a user device 200 according to various exemplary embodiments, the user device outputting a web page containing recommended content for a user based on an operation of the server device 100. FIG. 6 is a diagram illustrating an example of a user device 200 according to various exemplary embodiments, the user device outputting information associated with a task activity based on an operation of the server device 100. FIG. 7 is a diagram illustrating an example of a user device 200 according to various exemplary embodiments, the user device outputting a page including information indicating an execution status of one or more task activities based on an operation of the server device 100. FIG. 8 is a diagram illustrating another example of a user device 200 according to various exemplary embodiments, the user device outputting information associated with a task activity based on an operation of the server device 100.

301: Operation

303: Operation

305: Operation

307: Operation

Claims (17)

A method for providing page information by an electronic device, the method comprising: identifying identification information about a user; identifying the user's activity history information for a service related to the electronic device based on the identification information; obtaining information about recommended content for the user based on the activity history information; and providing information associated with a first page containing the recommended content, wherein obtaining the information about the recommended content comprises: identifying information about a plurality of task activities, the plurality of task activities comprising a second task activity and a third task activity, the second task activity comprising a plurality of random tasks performed by the user An item selection activity of an item competition type, and the third task activity includes an item group setting activity of grouping at least some items included in an item list purchased by the user on the service; identifying the second task execution result information of the user executing the second task activity and the third task execution result information of the user executing the third task activity; obtaining the user's interest item information for items sold through the service based on the second task execution result information and the third task execution result information; and obtaining information about items corresponding to the interest item information as the information about the recommended content. The method of claim 1, wherein the obtaining of the information about the recommended content includes: Acquiring information about a first price range among a plurality of price ranges used to classify items sold through the service based on the activity history information, the first price range being identified as corresponding to one or more items included in information about a purchase history of the user within a predetermined time period or information about a search history of the user within a predetermined time period; and obtaining the information about the recommended content, including information about a first item among the items sold through the service that corresponds to the first price range. The method of claim 2, wherein, among the plurality of price ranges, the first price range is a price range corresponding to the largest number of items among the one or more items. The method of claim 2, wherein the first item is an item included in a brand among a plurality of brands corresponding to the first price range. The method of claim 1, wherein obtaining the information about the recommended content includes: obtaining information about a first brand based on the activity history information, the first brand being identified as corresponding to one or more items included in the information about a purchase history of the user within a predetermined time period or the information about a search history of the user within a predetermined time period; and obtaining information about the recommended content, the recommended content including the information about the first brand, and the information about the first brand including detailed information about the first brand and information about at least one item included in the first brand. As in the method of claim 5, wherein the first brand is a brand corresponding to the largest number of items among the one or more items. The method of claim 5, wherein the at least one item is included in a second item among a plurality of items included in the first brand and corresponds to a second price range among a plurality of price ranges used to classify items sold through the service, and the second price range is determined based on the one or more items. The method of claim 1 further comprises: assigning a first task activity to be performed first among the plurality of task activities to the user, wherein the first task activity includes an input activity for an item corresponding to a predetermined type on the service. The method of claim 8 further comprises: providing icon information associated with the first task activity on a second page including information about a third item corresponding to the first task activity; and when the first task activity is executed in response to a first input corresponding to the third item from the user, providing a third page including information about an execution status of the plurality of task activities and execution completion information of the first task activity. The method of claim 9, wherein when the first task activity is completed, information about a second task activity locked on the third page is unlocked, and the method further includes: assigning the second task activity to the user based on a second input of the user corresponding to the information about the second task activity. The method of claim 10, wherein obtaining the information about the item of interest includes: obtaining the information about the item of interest based on selecting one or more items at a predetermined selection stage or higher among a plurality of selection stages corresponding to the competition type for the plurality of random items. The method of claim 10, wherein when the second task activity is executed, information about a third task activity locked on the third page is unlocked, and the method further includes: assigning the third task activity to the user based on a third input of the user corresponding to the information about the third task activity. The method of claim 12, wherein obtaining the information about the item of interest includes: obtaining the information about the item of interest based on one or more items included in an item group set according to the setting activity of the item group. The method of claim 12, wherein the third task activity includes an activity of creating a predetermined number or more reviews for at least a portion of the items included in a list of items purchased by the user on the service. The method of claim 1 further includes: providing a fourth page related to membership management of the user based on the identification information, wherein the fourth page includes information about the plurality of task activities of the user and information about an execution status of the plurality of task activities. The method of claim 15, wherein the fourth page includes information about an activity rating and a grade of the user on the service, and the activity rating and the grade are determined based on a search, a purchase, and a task activity performance by the user. An electronic device for providing page information, the electronic device comprising: a processor; and one or more memories storing one or more instructions, wherein when executed, the one or more instructions control the processor to perform the following operations: identifying identification information about a user; identifying the user's activity history information for a service related to the electronic device based on the identification information; obtaining information about recommended content for the user based on the activity history information; and providing information associated with a first page containing the recommended content, wherein obtaining the information about the recommended content includes: Identifying information about a plurality of task activities, the plurality of task activities including a second task activity and a third task activity The second task activity includes an item selection activity of a competition type for a plurality of random items performed by the user, and the third task activity includes an item group setting activity for grouping at least some items included in an item list purchased by the user on the service; identifying second task execution result information of the user performing the second task activity and third task execution result information of the user performing the third task activity; obtaining the user's interest item information for items sold through the service based on the second task execution result information and the third task execution result information; and obtaining information about items corresponding to the interest item information as the information about the recommended content.