TW202409922A - Electronic apparatus and information providing method thereof - Google Patents

Abstract

An information provision method for an electronic device is disclosed. The information provision method may comprise the steps of: providing an item detail image including information about an item selected by a user; identifying a first input of the user of putting the item in a cart page; providing, on the basis of the first input, a recommendation page on which a plurality of widgets including at least one item related to the item is displayed in a preset region; and providing, on the basis of a second input of the user of a keyword provided on the recommendation page, a search results page for an item related to the keyword.

Description

Electronic device and information providing method thereof

The present invention relates to an item recommendation method for an electronic device. The method can provide a recommendation page for displaying at least one interface tool set in a preset area. The at least one interface tool set includes at least one item related to items saved in the shopping cart page. items to increase the user’s purchase rate.

Using the application software installed on the user terminal, the user can search for items and select some items to save on the shopping cart page. Since the user can select some items to save on the shopping cart page during the item retrieval process and then purchase them later, the items saved on the shopping cart page can be items for which the user has a relatively high purchase intention.

At this time, in order to further increase the user's purchase rate, the electronic device may provide a recommendation page including at least one item related to the item saved in the shopping cart page. In order to stimulate the user's desire to buy, the recommendation page may include at least one interface tool set classified according to a fixed standard. If the user selects a keyword included in at least one interface tool set of the recommendation page, the user may move to the search result page of items related to the keyword.

This improves the convenience of users searching for items through application software, thereby increasing the purchase rate and thus the sales amount. Therefore, a technology that can effectively provide recommendation pages to stimulate users' desire to buy is needed.

[The problem the invention is trying to solve]

The disclosed embodiment is intended to disclose an electronic device and its information providing method. The technical issues to be solved by this embodiment are not limited to the technical issues described above, and other technical issues can also be inferred from the following embodiments. [Technical means to solve the problem]

According to the first embodiment, the information providing method of the electronic device may include the following steps: providing an item detail page including information of an item selected by a user; confirming the first input of the user to add the above item to the shopping cart page; based on the first input, providing a recommendation page displaying at least one interface tool set in a preset area, the at least one interface tool set including at least one item related to the above item; and based on the second input of the user for the keyword provided by the user on the recommendation page, providing a search result page for items related to the above keyword.

According to an embodiment, the step of providing the above recommendation page may include the following steps: providing a recommendation page including a first interface tool set, where the first interface tool set displays keywords extracted based on categories related to the above items.

According to an embodiment, the first interface tool set can confirm a list of items that have been purchased together with the item for more than a preset number of times, and display keywords extracted based on the list.

According to an embodiment, the first interface tool set may be displayed in a preset area of the recommendation page, and the number of the extracted keywords may be limited in consideration of the size of the preset area.

According to an embodiment, the above-mentioned first interface tool set may include keywords corresponding to the first category and keywords corresponding to the second category in a fixed area, and the first category is among a plurality of categories corresponding to the above-mentioned items. The lowest category, the second category is the upper level above the above-mentioned category 1.

According to an embodiment, the above-mentioned first interface tool set may include keywords corresponding to the third category and keywords corresponding to the fourth category in an area different from the above-mentioned fixed area, and the third category is based on other users. Selected based on the purchase history to confirm the sales volume, the 4th category is a lower level than the above 3rd category.

According to an embodiment, the third category is selected from a plurality of categories in a parallel relationship with the second category, taking into consideration the sales volume confirmed based on the purchase history of the other users.

According to an embodiment, the step of providing the above-mentioned recommendation page may include the following steps: providing a recommendation page below the above-mentioned first interface tool set and further including multiple interface tool sets, the multiple interface tool sets including items classified according to fixed criteria; and the display order among the above-mentioned multiple interface tool sets displayed below the above-mentioned first interface tool set is determined in proportion to the user's choices within a fixed period in the past.

According to an embodiment, the above recommendation page may be displayed overlapping in a part of the above item detail page, and the search result page for the above item may be displayed on a page different from the above recommendation page.

According to the second embodiment, the electronic device may include: a communication unit; a memory; and a control unit (controller), which provides an item detail page including information of the item selected by the user, confirms the first input of the user to add the above-mentioned item to the shopping cart page, and provides a recommendation page based on the first input to display at least one interface tool set in a preset area, wherein the at least one interface tool set includes at least one item related to the above-mentioned item, and based on the second input of the user for the keyword provided by the above-mentioned recommendation page, provides a search result page of items related to the above-mentioned keyword.

According to an embodiment, the control unit may provide a recommendation page including a first interface tool set that displays keywords extracted based on categories related to the items.

According to an embodiment, the above-mentioned first interface toolset can confirm a list of items that have been purchased together with the above-mentioned items more than a preset number of times, and display the keywords extracted based on the above-mentioned list.

According to an embodiment, the first interface tool set may be displayed in a preset area of the recommendation page, and the number of the extracted keywords may be limited in consideration of the size of the preset area.

According to an embodiment, the above-mentioned first interface tool set includes keywords corresponding to the first category and keywords corresponding to the second category in a fixed area, and the first category is one of a plurality of categories corresponding to the above-mentioned items. The lowest category, the second category is the upper level of the above-mentioned first category, and includes keywords corresponding to the third category and keywords corresponding to the fourth category in an area different from the above-mentioned fixed area. The third category It is selected based on the sales volume confirmed based on the purchase history of other users. This 4th category is a lower level than the above 3rd category. The above 3rd category is among multiple categories that are in a parallel relationship with the above 2nd category. Consider Selected based on sales volume confirmed by the purchase history of other users mentioned above.

According to the third embodiment, the computer-readable recording medium includes a non-transitory recording medium recording a program for executing the above method in a computer.

Specific details of other embodiments are included in the detailed description and drawings. [Effects of the invention]

According to the present invention, the keywords included in the first interface tool set of the recommendation page can be provided by analyzing the items saved on the shopping cart page. At this time, the keywords included in the first interface tool set are keywords related to the items saved on the shopping cart page, which can stimulate the user's desire to purchase. Furthermore, if the user selects a keyword included in the first interface tool set, the user is moved to the search result page of items related to the keyword, thereby improving the user's search convenience.

The effects of the invention are not limited to the effects mentioned above. A person with common sense in the technical field can clearly understand other effects not mentioned according to the description of the patent application scope.

The terms used in the embodiments are commonly used terms currently widely used as much as possible in consideration of the functions of the present invention, but may differ depending on the intentions of those skilled in the art, precedents, the emergence of new technologies, etc. In addition, in certain situations, there may be terms that the applicant chooses arbitrarily. In such cases, their meanings will be described in detail in the corresponding explanatory part. Therefore, the terms used in the present invention should be defined based on the meaning of the terms and the entire content of the present invention, rather than simply based on the names of the terms.

Throughout the specification, unless otherwise stated, when a certain part is described as "including" a certain component, it means that other components may be included, but not excluded. In addition, terms such as "... part" and "... module" described in the specification refer to a unit that processes at least one function or action, which can be implemented by hardware or software, or a combination of hardware and software.

The expression "at least one of a, b and c" recorded throughout the specification may include "a alone", "b alone", "c alone", "a and b", "a and c". ”, “b and c” or “a, b and c”.

The "terminal" mentioned below can be implemented by a computer or a portable terminal, and the computer or portable terminal can be connected to a server or other terminal through a network. Here, the computer includes, for example, a notebook computer, a desktop computer, a laptop computer, etc. equipped with a web browser (WEB Browser). The portable terminal serves as a wireless communication device that ensures portability and mobility. Devices may include, for example, IMT (International Mobile Telecommunication, International Mobile Communications), CDMA (Code Division Multiple Access, Code Division Multiple Access), W-CDMA (W-Code Division Multiple Access, Wideband Code Division Multiple Access), LTE (Long Term Evolution) and other communication terminals, all types of handheld (Handheld) wireless communication devices such as smartphones, tablets, etc.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, so that those with common sense in the technical field to which the present invention belongs can easily implement it. However, the present invention can be implemented in various forms and is not limited to the embodiment described here.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Figure 1 illustrates an embodiment of the system.

Referring to FIG. 1 , the system may include an electronic device 10 , a user terminal 20 , a user terminal 2 30 and a network 40 . The electronic device 10 can provide information for sale of items through application software, and a plurality of user terminals including user terminal one 20 and user terminal two 30 can determine the purchase of items based on the information provided through application software. User terminal one 20 and user terminal two 30 are only examples, and the patent scope of this specification is not limited thereto. The system shown in Fig. 1 only shows the structural elements related to this embodiment. Therefore, those with common sense in the technical field related to this embodiment can understand that in addition to the components shown in FIG. 1 , other general components may be included.

The electronic device 10, user terminal one 20 and user terminal two 30 can communicate with each other in the network 40. The network 40 includes a local area network (LAN), a wide area network (WAN), a value added network (VAN), a mobile radio communication network, a satellite communication network, and their interactions. The network is a comprehensive data communication network that enables the various network components shown in Figure 1 to communicate smoothly with each other, and can include wired Internet, wireless Internet and mobile wireless communication networks. For example, wireless communication may include wireless fidelity (Wi-Fi), Bluetooth, Bluetooth low energy (Bluetooth low energy), ZigBee, WFD (Wi-Fi Direct, wireless fidelity direct connection), UWB (ultra wideband) , ultra-wideband), infrared communication (IrDA, infrared Data Association), NFC (Near Field Communication, near field communication), etc., but are not limited to these.

In order to sell items to users, the electronic device 10 may provide all information related to the items and may be included in a server that provides information related to the items. At this time, the first user terminal 20 and the second user terminal 30 may correspond to terminals used by the user to purchase items. The electronic device 10 can provide application software to the terminal 20, and the application software system is used to provide information related to the item. User terminal one 20 and user terminal two 30 are terminals used by users. The user can use the information provided by the electronic device 10 to purchase items through the terminal one 20 .

Specifically, when the user chooses to put the item into the shopping cart page on the item detail page including detailed information of the item, the item can be saved in the shopping cart page, and the user can selectively add at least one item saved in the shopping cart page. Items are settled.

Here, the electronic device may provide a recommendation page including at least one item related to the item saved by the user on the shopping cart page, and the user may determine whether to purchase the item displayed on the recommendation page. Therefore, by using the shopping cart page and the recommendation page, the convenience for users to purchase items can be improved, thereby increasing the purchase rate.

The shopping cart page may be a page that saves at least one item selected by the user for purchase. As a page including at least one item related to the item saved in the shopping cart page, the recommendation page may be a page that recommends items to be purchased to the user.

For example, when the user uses the user terminal 20 to search the provided items through the application software, the user may not purchase it immediately, but select item A, item B, and item C and save them on the shopping cart page for later purchase. Purchase. The user can selectively settle only part of the items A in the shopping cart page. In this case, the settled items A are deleted from the shopping cart page, and the unsettled items B and C can still be saved. on the shopping cart page.

That is, the items saved on the shopping cart page are items with a relatively high purchase rate of the user, and the electronic device may provide a recommendation page including at least one item related to the items saved on the shopping cart page, thereby inducing the user to purchase.

For example, the electronic device 10 can provide the user terminal 20 with a recommendation page including at least one item related to the item A saved in the shopping cart page, and the user can purchase additional items together through the recommendation page displayed on the terminal 20 . The following describes the specific process executed by the electronic device 10 .

FIG. 2 is a diagram illustrating a process in which a user puts items into a shopping cart page on an item detail page according to an embodiment.

Referring to Figure 2, the item details page can be viewed. For example, if the user selects item A from a plurality of items displayed on the search results page, the screen may be switched to the item details page shown in FIG. 2 that includes detailed information of item A.

The item details page is a page that displays product information, shipping information, refund information, review information and other information related to a specific item. This allows the user to determine whether to save the specific item in the shopping cart page or to proceed with the specific item. Purchase.

If the user wants to save a specific item in the shopping cart page or purchase a specific item, as shown in Figure 2, area 210 is disabled, and area 220 can display the bottom page and change to an enabled state at the same time. The bottom page similar to area 220 can be displayed at the bottom of the screen in a sliding manner or in other ways.

The enabled area 220 may include necessary information related to the purchase of item A. For example, information required in the purchase process of item A, such as quantity, capacity, price, discount rate, delivery price, and estimated delivery arrival date, may be displayed in area 220 .

Area 230 may correspond to an icon selected when saving item A on a shopping cart page, and area 240 may correspond to an icon selected when immediately purchasing item A. For example, when a user selects an icon in area 240, a checkout step for item A is performed, and when a user selects an icon in area 230, a step of adding item A to a shopping cart page may be performed.

FIG. 3 is a diagram illustrating a recommendation page according to an embodiment.

3, when the user selects the icon of area 230 of FIG2, the recommended page shown in FIG3 can be displayed on the screen of the user terminal. At this time, area 310 is in a disabled state, area 320 is in an enabled state, and the recommended page can be displayed in area 320 as a bottom page.

The recommendation page may include a first interface toolset 330, a second interface toolset 340, and a third interface toolset 350, which include at least one item related to item A saved in the shopping cart page in FIG. 2 . In addition, various interface tool sets can also be displayed on the recommendation page.

The first widget set 330, the second widget set 340, and the third widget set 350 may be displayed in a preset area of the recommendation page. The number of information displayed in the first widget set 330, the second widget set 340, and the third widget set 350 may be limited in consideration of the size of the preset area.

According to an embodiment, the first interface tool set 330 may include keywords extracted based on the categories associated with item A saved in the shopping cart page in FIG. 2 .

At this time, a list of items that have been purchased more than a preset number of times together with item A saved on the shopping cart page can be confirmed, and the keywords extracted based on the list can be displayed.

Regarding the keywords included in area 331, the electronic device can confirm a list of items that the user has purchased together with item A for a preset number of times or more. Specifically, the electronic device can manage the purchase history information of each user, and can confirm a list of items that have been purchased together with item A for a preset number of times or more based on the purchase history information. This is to analyze the purchase pattern of users who have purchased together with item A repeatedly to improve the user's convenience. For example, in the following situation, only item B, item C, and item E purchased more than the preset number of times (for example, 3 times) may be included in the list: the purchase history of item B purchased by the user himself together with item A is 5 times, the purchase history of item C is 4 times, the purchase history of item D is 1 time, and the purchase history of item E is 3 times.

At this time, the electronic device can extract keywords based on the categories of item B and item C included in the list. The levels of the categories corresponding to each item may be different from each other. The plural categories of article B may be Category B-1, Category B-2, Category B-3 and Category B-4. Category B-1 is the lowest category, and category B-2 is the higher category. Category B-1 is a higher level than Category B-2, Category B-3 is a higher level than Category B-2, and Category B-4 is a higher level than Category B-3. At this time, the B-4 category may include a plurality of lower-level categories, and may include the B-3 category as one of them, and the B-3 category may include a plurality of lower-level categories, and may include the B-2 category As one of them, the B-2 category may include a plurality of lower-level categories, and the B-1 category may be included as one of them. For example, a plurality of categories that are in a parallel relationship with Category B-1 may be included in Category B-2. When registering item B to the application software, you can set information about the category of item B that is similar to it.

Furthermore, the plural categories of article C may be Category C-1, Category C-2, Category C-3, Category C-4 and Category C-5, with Category C-1 being the lowest category, The C-2 category is a higher level than the C-1 category, the C-3 category is a higher level than the C-2 category, and the C-4 category is a higher level than the C-3 category. Category C-5 is a higher level than Category C-4. Likewise, category C-5 may include a plurality of lower-level categories and may include category C-4 as one of them, and category C-4 may include a plurality of lower-level categories and may include category C-3 as one of them. For one, Category C-3 may include a plurality of lower level categories and may include Category C-2 as one of them, and Category C-2 may include a plurality of lower level categories and may include Category C-1 category as one of them. For example, a plurality of categories that are in a parallel relationship with Category C-1 may be included in Category C-2. When registering item C to the application software, you can set information about the category of item C that is similar to it.

In addition, the plurality of categories of article E may be category E-1, category E-2 and category E-3. Category E-1 is the lowest category, and category E-2 is higher than category E-1. Category E-3 is a higher level than Category E-2. Likewise, category E-3 may include a plurality of lower-level categories and may include category E-2 as one of them, and category E-2 may include a plurality of lower-level categories and may include category E-1 as one of them. one of them. For example, multiple categories that are in a parallel relationship with category E-1 may be included in category E-2. When the item E is registered to the application software, the information of the category of the similar item E can be set.

Among them, electronic devices can confirm the lowest category and the higher category of the items included in the list. For example, electronic devices can confirm the lowest category B-1 and the higher category B-2 related to item B, the lowest category C-1 and the higher category C-2 related to item C, and the lowest category E-1 and the higher category E-2 related to item E.

Electronic devices can be compared between Category B-1, Category B-2, Category C-1, Category C-2, Category E-1, and Category E-2 to confirm whether there is a match. category.

For example, if the B-1st category, the C-2nd category, and the E-1st category match, the electronic device can extract the keyword 1 corresponding to the B-1st category, the C-2nd category, and the E-1st category, which are the same category. At this time, the upper-level category of the B-1st category, the upper-level category of the C-2nd category, and the upper-level category of the E-1st category can be the same category or different categories. In the case of the same category, the electronic device can extract the keyword 2 corresponding to the B-2nd category, the C-3rd category, and the E-2nd category. Or, in the case of different categories, the electronic device can extract the keyword 2 corresponding to the B-2nd category, which corresponds to the item B with the most purchase history.

Or, for example, the comparison result between Category B-1, Category B-2, Category C-1, Category C-2 and Category E-1, Category E-2 is no matching category. In this case, the electronic device can extract the keyword 1 corresponding to the B-1 category, which corresponds to the item B with the largest purchase history. Furthermore, keyword 2 corresponding to the B-2 category can be extracted. That is, keywords extracted based on item B, which has been purchased by the user the most times together with item A, can be provided to induce the user to purchase.

Therefore, the electronic device may display in area 331 the keyword 1 and the keyword 2 extracted based on the category of the item included in the list confirmed based on the user's own purchase history.

According to an embodiment, the electronic device may display keyword 3 and keyword 4 extracted based on the category of the item included in the list confirmed based on the purchase history of other users other than the user in the area 333 .

Specifically, the electronic device can confirm the A-1 category, A-2 category, A-3 category, and A-4 category corresponding to the item A stored on the shopping cart page, the A-1 category being the lowest category, the A-2 category being the higher level than the A-2 category, the A-3 category being the higher level than the A-2 category, and the A-4 category being the higher level than the A-3 category. At this time, the electronic device can confirm the A-1 category being the lowest category and the A-2 category being the higher level than the A-1 category.

Among them, the electronic device can be confirmed to include multiple categories including Category A-2a, Category A-2b, Category A-2c, Category A-2d and Category A-2e, which are in parallel relationship with Category A-2. . Such Category A-2a, Category A-2b, Category A-2c, Category A-2d and Category A-2e are multiple categories that are in parallel relationship with Category A-2 and may be higher than Category A-2. A category at a higher level than category A-1 may be a category at a lower level than category A-3.

Electronic devices can extract keyword 3 corresponding to category A-2c with the largest sales volume from among the parallel categories A-2a, A-2b, A-2c, A-2d, and A-2e, taking into account the sales volume confirmed based on the purchase history of other users. In addition, electronic devices can extract keyword 4 corresponding to the category with the largest sales volume from among the multiple categories in the lower level of category A-2c.

Therefore, not only the user's own purchase history but also the purchase history of other users may be considered to extract keywords, which may be distinguished from the regions 331 and 333 and displayed together.

According to an embodiment, in addition to item A saved on the shopping cart page, the electronic device may also extract keywords from at least one item by considering the category of the item that is earliest saved within a fixed period (eg, 1 month).

For example, in addition to item A, the shopping cart page also stores item M, item N, and item L. If item L was stored two months ago, item N was stored one week ago, and item M was stored three weeks ago, the electronic device can extract keywords by considering the category of item M that was stored earliest within one month.

That is, the electronic device can confirm the keyword 5 corresponding to the M-1th category and the keyword 6 corresponding to the M-2th category, the M-1th category is the lowest category corresponding to the item M, the M-2th category is a higher level than the M-1th category, and the keyword 5 and the keyword 6 can be displayed in the area 335.

If the user does not select keyword 5 and keyword 6 displayed in area 335, the item M is determined to be an item that the user has no desire to purchase, and therefore the item M can be automatically deleted from the shopping cart page. Therefore, the electronic device can manage the capacity of the memory that manages the shopping cart page.

Therefore, the electronic device can use the areas 331, 333, and 335 that are distinguished from each other to a) display the super-keywords and sub-keywords extracted by considering the user's own purchase history, b) display the super-keywords and sub-keywords extracted by considering the user's own and other users' purchase history, and c) display the super-keywords and sub-keywords extracted by considering the earliest item within a fixed period among the items saved in the shopping cart page.

According to the embodiment, the sizes of the areas 331, 333, and 335 may be determined taking into account the size of the area where the first interface tool set 330 is displayed. If the number of other interface tool sets (such as the second interface tool set, the third interface tool set, etc.) that can be displayed on the recommendation page is relatively small, the size of the area where the first interface tool set 330 is displayed can be increased accordingly. The size of areas 331, 333, 335 can also be increased. Therefore, the number of keywords displayed in areas 331, 333, and 335 respectively can also be increased. On the contrary, when the number of other interface tool sets (such as the second interface tool set, the third interface tool set, etc.) that can be displayed on the recommendation page is relatively large, the number of displayed first interface tool sets 330 can be reduced. The size of the regions can also be reduced accordingly. Therefore, the number of keywords displayed in areas 331, 333, and 335 respectively can also be reduced. That is, the number of keywords displayed in the areas 331, 333, and 335 respectively can be variably limited in consideration of the sizes of the areas 331, 333, and 335. The sizes of the areas 331, 333, and 335 can be variably limited in consideration of the first interface tool. The size of the set 330 can be determined variably.

According to an embodiment, the second interface tool set 340 may filter based on a fixed criterion to display items that other users purchased together with item A. Alternatively, the third interface tool set 350 may filter based on a fixed criterion to display items that are compared with item A.

In addition, the second interface tool set 340 and the third interface tool set 350 can also display items matching various conditions.

For example, the second interface toolset 340 may display items on sale. Special offer items may correspond to items to which a special discount applies for a limited period of time when purchased with Item A. For example, item 341 may be an item to which a special discount of X% is applied within 1 day when purchased together with item A, and item 343 may be an item to which a Y% discount is applied as a special discount within 4 days when purchased together with item A. Item 345 can be an item to which a Z% discount as a special discount is applied within 4 days when purchased together with item A. Items 341, 343, and 345 may all be items to which special discounts are applied for a limited period when purchased together with item A. Item 341, item 343 and item 345 can be displayed in the order of remaining discount duration. For example, the order of item 341, item 343, and item 345 can be determined in order from shortest to longest remaining discount duration. Or, when the remaining discount duration is the same, item 341, item 343, and item 345 can be displayed in order from best to worst according to other users' evaluation information on each item. For example, when the remaining discount durations of items 343 and 345 are the same, the evaluation information of items 343 and 345 by other users can be displayed in order from best to worst.

For example, when keywords extracted based on a list of items with a history of being purchased together for more than a preset number of times are displayed in area 331, the second interface tool set 340 can display items 341, 343, and 345 that are discounted within a fixed period of time among the items in the category of the items included in the list. At this time, the display order of items 341, 343, and 345 can be determined based on the discount rate. For example, the display order of items 341, 343, and 345 can be determined in order from the highest to the lowest discount rate. When the discount rates are the same, the display order of items 341, 343, and 345 can be determined by considering the evaluation information.

For example, the user can apply for a replenishment notification to purchase a sold-out item. Later, when the sold-out item is replenished, the electronic device can transmit a replenishment notification for the item to the user. At this time, when there are multiple items for which a replenishment notification has been applied, the electronic device can display a list of items for which a replenishment notification has been applied through the second interface tool set 340 . When there are multiple items for which a replenishment notification has been applied, the electronic device may consider the inventory information of the items to determine the order in which they are displayed in area 340 . Specifically, when the inventory of items has been replenished, but the inventory is rapidly reduced due to sales, the electronic device can consider the inventory information to determine the display order of the items. For example, items 341, 343, and 345 are items for which the user has applied for a replenishment notification, and the display order in the second interface tool set 340 can be determined by the electronic device according to the order of inventory of items from least to most. Alternatively, the electronic device may determine the display order in the second interface tool set 340 in the order of decreasing inventory reduction speed of the items when the inventory of the items is above the base value (eg, 100 items). Alternatively, the electronic device may first display items whose inventory is less than the baseline value, and among items whose inventory is above the baseline value, display the items in the second interface tool set 340 in order of decreasing inventory reduction speed. That is, for items whose inventory is less than the benchmark value, it is expected that the inventory will be exhausted soon, so these items can be displayed first to inform the user. Among items above the benchmark value, the inventory depletion speed of the items is considered, and then displayed in order. .

For example, the electronic device can confirm whether the user cannot purchase the items included in the shopping cart page due to out-of-stock. The electronic device can display the substitute items confirmed based on the category of the sold-out items among the items included in the shopping cart page on the second interface tool set 340. The electronic device can confirm the category of the sold-out item X among the items included in the shopping cart page, and display the substitute items 341, 343, 345 confirmed based on the category on the second interface tool set 340. The category can be a default category corresponding to item X. For example, in the case where the sold-out item X is brand A cheese, the electronic device can confirm "cheese" as the default category, can confirm items of other brands included in the "cheese" category, and can display items 341, 343, 345 of other brands on the second interface tool set 340. At this time, the electronic device can display multiple items of other brands in the second interface tool set 340 in the order of price from low to high, discount rate from high to low, or evaluation information from good to bad. For example, as shown in FIG3 , the electronic device can display items 341, 343, and 345 in the second interface tool set 340 in the order of discount rate from high to low.

For example, the electronic device can confirm whether the conditions for applying the discount coupon to item A included in the shopping cart page are met. When the conditions are met, the discount coupon can be applied to item A, and when the conditions are not met, the discount coupon cannot be applied to item A. That is, the electronic device can confirm whether the conditions for applying the discount coupon to item A included in the shopping cart page are sufficient. At this time, the conditions can be conditions related to the amount. For example, when a purchase of 50$ or more is required to apply the discount coupon, but the price of the selected item A is 30$, the conditions are not sufficient. The electronic device can display items 341, 343, and 345 that can meet the conditions on the second interface tool set 340. At this time, for example, items 341, 343, and 345 may be items that are manufactured by the same company as item A saved on the shopping cart page and that can meet the conditions at the same time. For example, items 341, 343, and 345 may be items that are manufactured by the same company as item A saved on the shopping cart page and that can meet the conditions for applying a discount coupon for a price of $20 or more. In addition to items that can be manufactured by the same company, items 341, 343, and 345 may also be items that meet the amount conditions among items that meet various preset criteria such as membership criteria or category criteria. In addition to the criteria described above, various criteria may be applied, and such criteria may be included in the scope of the patent application of this specification. When there are multiple items 341, 343, and 345 that meet the conditions, the electronic device can display them in the second interface tool set 340 in order of price from low to high. Or, when a single item cannot meet the conditions, the user needs to add multiple items. At this time, for the convenience of the user, the electronic device can display the items in the second interface tool set 340 in order, such as the highest priced item, the lowest priced item, the second highest priced item, the second lowest priced item, the third highest priced item, and the third lowest priced item.

The above examples are written based on the second interface widget set 340 and can also be applied to the third interface widget set 350. Alternatively, the above examples can be applied to both the second interface widget set 340 and the third interface widget set 350. For example, the second interface widget set 340 can display items for which a replenishment notification has been applied, and the third interface widget set 350 can display alternative items. Alternatively, in addition to the second interface widget set 340 and the third interface widget set 350, various interface widget sets corresponding to the above examples can also be displayed on the recommendation page. For example, the 4th interface tool set for displaying discounted items, the 5th interface tool set for displaying items for which discounts are applied within a fixed period of time from items in a category of items included in a list of items that have been purchased together more than a preset number of times, and the 6th interface tool set for displaying items that meet the conditions for applying discount coupons, etc. can also be displayed on the recommendation page.

At this time, the user's past responses (for example, the number of clicks or purchases within a fixed period) can be considered to determine the order in which multiple interface tool sets are displayed on the recommendation page. For example, the user has the experience of clicking or purchasing items that have applied for restock notifications 7 times in the past fixed period, and the user has the experience of clicking or purchasing special offer items 5 times in the past fixed period. , the user has clicked or purchased the comparison object item three times in the past fixed period. These can be considered to determine the order among the interface tool sets displayed on the recommendation page. This is to display the relevant interface tool set at the top of the screen as much as possible when the user has had many responses in the past (for example, selections made by clicking), because this situation is a manifestation of the user's interest. Can increase purchase rate. However, even in this case, the first interface tool set 330 can also be fixed at the top of the screen.

FIG. 4 is a diagram illustrating a search result page of items related to the keyword when selecting a keyword included in the first interface tool set in FIG. 3 according to an embodiment.

Referring to Figure 4, when one of the keywords included in the first interface tool set 330 in Figure 3 is selected, the screen can be switched to the search result page of items related to the keyword as shown in Figure 4 .

For example, when the keyword 3 included in the first interface tool set 330 in Figure 3 is selected, the screen can be switched to the search result page of the items related to the keyword 3-410 as shown in Figure 4. That is, the screen can be switched to the result page of entering the keyword 3-410 as the search term. The detail page of Figure 2 can be a page that provides detailed information of a specific item, and the search result page of Figure 4 can be a page that provides information of multiple items that match the search term and conditions. When the item displayed in Figure 4 is selected, the screen can be switched to the detail page shown in Figure 2. For example, when the item 441 is selected, the screen can be switched to the detail page of the item 441 as shown in Figure 2.

Area 420 may display conditions for filtering multiple items displayed on the search result page. The conditions displayed in area 420 are only an example, and the scope of the patent application of this specification is not limited thereto. For example, condition 1 included in area 420 is a condition related to brand. When the user selects 1-A and 1-B, in area 440, only items corresponding to brands 1-A and 1-B among items related to keyword 3 may be displayed. According to another example, condition 3 included in area 420 is a condition related to price. When the user selects 3-A, in area 440, only items related to keyword 3 whose prices meet condition 3-A may be displayed.

Area 430 may display rocket-deliverable items related to keyword 3. Here, rocket delivery is a delivery service that can arrive in a shorter time than normal delivery. Only some items can be targeted by rocket delivery.

Area 440 may display a list of items as search results matching keyword 3-410. At this time, the display order of the list of items displayed in area 440 may be determined by considering at least one of sales volume, expected delivery arrival date sequence, and price information. For example, items 441 and 443 are items matching keyword 3-410, and the display order may be determined by considering at least one of sales volume, expected delivery arrival date sequence, and price information.

FIG. 5 is a diagram illustrating a settlement page according to an embodiment.

Referring to FIG. 5 , as shown in FIG. 5 , a settlement page for users to settle items may be displayed on the screen. For example, when the user selects the area 240 in FIG. 2, or when the user saves the items provided on the recommended page in the shopping cart page and then checks out, or when the user immediately checks out the items provided on the recommended page. In this case, the settlement page as shown in Figure 5 can be displayed on the screen of the user terminal.

At this time, area 510 is an area for displaying user information (e.g., name, address, contact information, etc.). Area 520 is an area for displaying delivery-related request items when the user places an order, such as the method of receiving the item when the recipient is not present. Area 530 is an area for displaying settlement-related items, such as a settlement card, settlement method, etc. Area 540 may be an area for displaying information related to the estimated delivery arrival date and time.

FIG6 is a flow chart for illustrating an information providing method of an electronic device according to an embodiment. The above description can also be applied here.

6, in step S610, the electronic device may provide an item detail page including information of the item selected by the user. In step S620, the electronic device may confirm the user's first input of adding the item to the shopping cart page. For example, when the user wants to save item A on the shopping cart page and selects it, the electronic device may confirm the user's input.

In step S630, the electronic device may provide a recommendation page for displaying at least one interface tool set in a preset area based on the first input, wherein the at least one interface tool set includes at least one item related to the above-mentioned item.

At this time, the recommendation page may include a first interface tool set, which displays keywords extracted based on categories related to the item. At this time, the first interface tool set is displayed in a preset area of the recommendation page, and the number of extracted keywords may be limited considering the size of the preset area.

The first interface tool set can check the list of items that have been purchased with the items saved on the shopping cart page for a preset number of times or more, and display keywords extracted based on the list.

Furthermore, the first interface tool set may include keywords corresponding to the first category and keywords corresponding to the second category in a fixed area, the first category being the lowest category among the multiple categories of items stored in the shopping cart page, and the second category being the upper level of the first category. Alternatively, keywords corresponding to the third category and keywords corresponding to the fourth category may be included in an area different from the above-mentioned fixed area, the third category being selected based on the sales volume confirmed based on the purchase history of other users, and the fourth category being the lower level of the third category. In this case, the third category, as a plurality of categories in a parallel relationship with the second category, may be the category with the largest sales volume, considering the sales volume confirmed based on the purchase history of other users.

The recommendation page may further include multiple widgets below the first widget set, such as a second widget set and a third widget set that include items classified according to a fixed criterion. In addition to the second widget set and the third widget set, multiple widget sets may be further included in the recommendation page. At this time, the display order among the multiple widget sets may be determined in proportion to the user's choice (whether to click or whether to purchase) within a fixed period in the past. Even in this case, the first widget set may always be fixed in the position displayed at the top.

The recommended page can be displayed as a bottom page overlaying a portion of the item detail page, but the item search result page can be displayed on a page different from the recommended page. For example, the item search result page can be displayed on the recommended page as a page different from the recommended page. Therefore, in the case of deleting the item search result page, the recommended page located below it can be displayed.

According to an embodiment, when the user clicks the back button on the search result page of an item or deletes the search result page, the search results related to the item among the keywords in the first interface tool set displayed on the recommendation page can be deleted. The keyword corresponding to the page is replaced by other keywords. Because this reflects that the user is not interested, other keywords are used instead to induce purchase. For example, when the user selects keyword 3 and clicks the back button on the search results page as shown in Figure 4 or deletes the search results page, the next keyword can be used to replace the recommendation page in Figure 3. Keyword 3 and keyword 4 of area 333 included in the first interface tool set are displayed.

In step S640, the electronic device may provide a search result page of items related to the keyword based on the second input of the keyword provided by the user on the recommendation page. For example, when the user selects keyword 3 on the recommendation page, a search result page of items related to keyword 3 as shown in FIG. 4 may be provided to the screen of the user terminal.

FIG. 7 is a block diagram of an electronic device according to an embodiment.

According to an embodiment, the electronic device 700 may include: a communication unit 710, a memory 720, and a controller 730. The electronic device 700 shown in FIG. 7 only shows the components related to this embodiment. Therefore, those with common sense in the technical field related to this embodiment can understand that in addition to the components shown in FIG. 7, other common components may be further included. The electronic device 700 may include the contents related to the above-mentioned electronic devices, and the repeated contents are omitted.

The communication unit 710 can send and receive relevant information with the user terminal through the network. The control unit 730 can control the overall operation of the electronic device 700 and process data and signals. The control unit 730 can be composed of at least one hardware unit. In addition, the control unit 730 can operate by executing one or more software modules generated by executing the program code stored in the memory 720. The control unit 730 can execute the program code stored in the memory 720 to control the overall operation of the electronic device 700 and process data and signals. In addition, in an embodiment, the control unit 730 may include at least one processor.

The control unit 730 can provide an item detail page including information of the item selected by the user, confirm the first input of the user to add the above item to the shopping cart page, provide a recommendation page based on the first input to display at least one interface tool set in a preset area, the at least one interface tool set includes at least one item related to the above item, and based on the second input of the user for the keyword provided by the user on the above recommendation page, provide a search result page for items related to the above keyword.

The electronic device or terminal of the above embodiment may include a processor, a memory for storing and executing program data, a permanent storage such as a disk drive, a communication port for communicating with external devices, a purchaser interface device such as a touch panel, a key, or a button, etc. The method implemented by the software module or algorithm can be stored in a computer-readable recording medium as a computer-readable code or program command that can be executed on the above processor. Here, as computer-readable recording media, there are magnetic storage media (e.g., ROM (read-only memory), RAM (random-Access memory), floppy disk, hard disk, etc.) and optical readable media (e.g., CD-ROM, DVD: Digital Versatile Disc), etc.). Computer-readable recording media can be distributed in computer systems connected to a network, so that computer-readable codes can be stored and executed in a distributed manner. The media can be read by the computer, stored in the memory, and executed in the processor.

The present embodiment may be represented by a functional block structure and various processing steps. Such functional blocks may be implemented by various amounts of hardware and/or software structures that perform specific functions. For example, the embodiment may be implemented by an integrated circuit structure that can perform various functions such as memory, processing, logic, look-up tables, etc., controlled by one or more microprocessors or other control devices. The components may be executed by software programs or software components. Similarly, the present embodiment includes algorithms implemented by a combination of data structures, programs, routines, or other program structures, and therefore may be implemented by programming or scripting languages such as C, C++, Java, assemblers, etc. In terms of functions, it can be implemented by algorithms executed in one or more processors. In addition, the present embodiment can use the prior art to perform electronic environment settings, signal processing and/or data processing. The terms "mechanism", "component", "mechanism", "structure" and the like can be used broadly and are not limited to mechanical and physical structures. The above terms can be associated with a processor and include the meaning of a series of processes (routines) of software.

The above embodiment is only an example, and other embodiments may be implemented within the scope of the invention application described below.

10: Electronic device 20: User terminal 1 30: User terminal 2 40: Network 210: Area 220: Area 230: Area 240: Area 310: Area 320: Area 330: First interface tool set 331: Area 333: Area 335: Area 340: Second interface tool set 341: Item 343: Item 345: Item 350: Third interface tool set 410: Keyword 3 420: Area 430: Area 440: Area 441: Item 443: Item 510: Area 520: Area 530: Area 540: Area 700: electronic device 710: communication unit 720: memory 730: control unit S610: step S620: step S630: step S640: step

FIG. 1 shows a system of an embodiment. FIG. 2 is a diagram for illustrating a process of a user putting an item into a shopping cart page in an item detail page of an embodiment. FIG. 3 is a diagram for illustrating a recommendation page of an embodiment. FIG. 4 is a diagram for illustrating a search result page of items related to a keyword when a keyword included in the first interface tool set in FIG. 3 is selected in an embodiment. FIG. 5 is a diagram for illustrating a checkout page of an embodiment. FIG. 6 shows a flow chart for illustrating an information provision method of an electronic device of an embodiment. FIG. 7 is a diagram showing a block diagram of an electronic device of an embodiment.

310: Area

320:Area

330: The first interface tool set

331: Area

333: Area

335:Region

340:2nd Interface Toolset

341:Items

343:Items

345:Items

350: The third interface tool set

Claims (15)

An information providing method, which is an information providing method for an electronic device, includes the following steps: Provide an item detail page including information about the item selected by the user; Confirm the first input of the above-mentioned user on the shopping cart page; Based on the above-mentioned first input, providing a recommendation page that displays at least one interface toolset in a preset area, the at least one interface toolset including at least one item related to the above-mentioned items; and Based on the second input of the keyword provided by the user on the above recommendation page, a search result page of items related to the above keyword is provided. For example, in requesting the information providing method of item 1, the steps for providing the above recommended page include the following steps: Provides a recommendation page including a first interface toolset that displays keywords extracted based on categories related to the above-mentioned items. The information providing method of claim 2, wherein the first interface tool set confirms a list of items that have been purchased together with the item for a preset number of times or more, and displays keywords extracted based on the list. The information providing method of claim 3, wherein the first interface tool set is displayed in a default area of the recommendation page, and the number of the extracted keywords is limited in consideration of the size of the default area. An information providing method as in claim 2, wherein the first interface tool set includes keywords corresponding to a first category and keywords corresponding to a second category in a fixed area, the first category being the lowest category among a plurality of categories corresponding to the above-mentioned items, and the second category being a higher level than the first category. An information providing method as in claim 5, wherein the first interface tool set includes keywords corresponding to a third category and keywords corresponding to a fourth category in an area different from the fixed area, the third category being selected based on sales volume confirmed based on purchase history of other users, and the fourth category being a subordinate level of the third category. The information providing method of claim 6, wherein the third category is selected from a plurality of categories that are in parallel relationship with the second category, taking into account sales volume confirmed based on the purchase history of the other users. For example, in requesting the information providing method in item 2, the steps for providing the above recommended page include the following steps: A recommendation page is provided below the above-mentioned first interface tool set and further includes a plurality of interface tool sets including items classified according to fixed criteria; The display order among the plurality of interface tool sets displayed at the lower end of the first interface tool set is determined in proportion to the user's selection in the past fixed period. The information providing method of claim 1, wherein the recommendation page is displayed overlapping a portion of the item detail page, and the search result page of the item is displayed on a page different from the recommendation page. A non-transitory computer-readable recording medium recording a program for executing the method of claim 1 in a computer. An electronic device, comprising: a communication unit; a memory; and a control unit, which provides an item detail page including information of an item selected by a user, confirms the first input of the user to add the item to a shopping cart page, provides a recommendation page displaying at least one interface tool set in a preset area based on the first input, the at least one interface tool set including at least one item related to the item, and provides a search result page of items related to the keyword based on the second input of the user to the keyword provided on the recommendation page. An electronic device as claimed in claim 11, wherein the control unit provides a recommendation page including a first interface tool set, wherein the first interface tool set displays keywords extracted based on categories related to the above-mentioned items. The electronic device of claim 12, wherein the first interface tool set confirms a list of items that have been purchased together with the above items more than a preset number of times, and displays the keywords extracted based on the above list. Such as the electronic device of claim 13, wherein the above-mentioned first interface tool set is displayed in the default area of the above-mentioned recommendation page, The number of extracted keywords is limited by considering the size of the preset area. The electronic device of claim 12, wherein the first interface tool set includes keywords corresponding to the first category and keywords corresponding to the second category in a fixed area, and the first category is corresponding to the above-mentioned items. The lowest category among a plurality of categories, the second category being the upper level above the above-mentioned first category, Keywords corresponding to the third category and keywords corresponding to the fourth category are included in an area different from the above-mentioned fixed area. The third category is selected based on the sales volume confirmed based on the purchase history of other users. This Category 4 is a subordinate level below Category 3 above, The above-mentioned third category is selected from a plurality of categories that are in parallel relationship with the above-mentioned second category, taking into account the sales volume confirmed based on the purchase history of other users.