TW202009826A - System for proactive marketing of related music by single click when listening to the ringback tones and method thereof - Google Patents

Abstract

A system for proactive marketing of related music by single click when listening to the ringback tones and a method thereof are disclosed, which includes: collecting the ring tone preference information of the user of the calling device to answer the ringback tones feedback, performing a music preference analysis algorithm based on the ringtone music preference data to find a marketing notification candidate, and informing the content of the marketing advertisement to the marketing notification candidate.

Description

System and method for actively marketing music using ringback feedback

The invention relates to a technology for marketing music, in particular to a system and method for actively marketing music using ringback feedback.

In recent years, in response to the trend of big data, the research and development of data exploration technology has been booming, but the behaviors or preferences of users in telecommunication value-added services of telecommunications networks when using products have not been properly utilized.

For example, in the prior art, when a user dials and waits for a call, in addition to listening to the ringing music, he can also press the key to immediately query the ringing played by the other party for free, but there is no interactive preference differential expression application.

In addition, in the prior art, a marketing questionnaire survey can be conducted through a preset number of ad scheduling units and playback and receiving units on the ringing server to generate advertising data that the user is interested in, but the user receives the marketing questionnaire When surveying, it is often impossible to attract users to fill in, and the number of samples that cannot obtain effective answers is large and the error is large, which greatly reduces the subsequent marketing hit rate.

Therefore, how to effectively use the telecommunication value-added services of the telecommunication network to quickly and correctly obtain the user's behavior or preference when using the service to achieve marketing applications is the technical problem to be solved by the present invention.

In order to overcome the lack of conventional technology, the present invention provides a system for actively marketing music using ringback feedback, which includes: marketing processing equipment, which provides rules and contents for establishing marketing advertisements, wherein the rules of marketing advertisements include preferences The degree and commonality; and the ringback feedback control device for incoming calls, which receives the rules and content of the marketing advertisement, and collects the ringback music preference data of the users of the calling device in response to the ringback music of the incoming call, and analyzes the calculation with a music preference The law calculates the preference information of the ringing music to find out the marketing notification candidate that meets the rules of the marketing advertisement, and then notifies the marketing notification candidate of the content of the marketing advertisement.

In an embodiment, the system further includes: an incoming call ringing service control device, which plays the incoming call ringing music to the to-be-talked device when the calling device sends a call to the receiving device of the user of the incoming call ringing music service Speaking device.

In an embodiment, the ringing music preference data includes score data of the incoming ringing music, the song name of the incoming ringing music, and the door number of the calling device that feeds back the incoming ringing music.

In one embodiment, the music preference analysis algorithm first creates attribute data on the ringing music preference data of the calling device to obtain the ringing music preference interpretation data, and then finds out The common rating data is used to perform a preference weight calculation analysis on the common rating data to obtain the degree of preference for the commonality of the speaking device to find out the speech that matches the degree of preference in the marketing advertising rules The device further sets the user of the matching speaking device as a marketing notification candidate.

In an embodiment, the calling device and the receiving device are users of a public switched telephone network or a mobile communication system, and the incoming call ringback feedback control device further includes receiving the marketing notification candidate's reply content to the marketing advertisement To create marketing result information for the marketing advertisement based on the content of the reply.

The invention also provides a method for actively marketing music using ringback feedback, which includes the following steps: (1) establishment of rules and content of marketing advertisements; (2) collection of ringback music preferences of the ringing device for feedback of ringback music from incoming calls Data; (3) use a music preference analysis algorithm to calculate the ringtone music preference data to find the marketing notification candidate; and (4) notify the marketing notification candidate of the content of the marketing advertisement.

In an embodiment, the step (2) further includes the following steps: (2-1) making the calling device send a call to the receiving device of the user of the call ringing music service; (2-2) playing the call ringing music To the calling device to be called; (2-3) ringing music preference data for the calling device to give back the ringing music of the incoming call; (2-4) receiving the ringing music preference data; and (2- 5) Save the preference information of the ringing music.

In an embodiment, the ringing music preference data includes score data of the incoming ringing music, the song name of the incoming ringing music, and the number of the calling device that returns the incoming ringing music.

In an embodiment, the step (3) includes the following steps: (3-1) Create attribute data according to the ringing music preference data of the calling device to obtain interpretation data of the ringing music preference; (3-2) According to the degree of commonality and preference in the rules of the marketing advertisement, find out the score data with the commonality from the interpretation data of the ringing music preference, and then perform the calculation calculation of the preference weight for the score data with the commonality to obtain For the degree of preference of the speaking device for the commonality, to find a speaking device that matches the preference in the rules of the marketing advertisement; and (3-3) Set the user of the matching speaking device as the marketing Notify candidates.

In one embodiment, the method further includes the following steps: (5) receiving the marketing notification candidate's reply content to the marketing advertisement, to create marketing result information of the marketing advertisement based on the reply content, wherein the speech device and The receiving device is a user of a public switched telephone network or a mobile communication system.

Accordingly, the present invention has the following technical content:

1. The invention can collect the user's preference for ringing music through the telecommunication network.

2. The present invention can send different ringing data according to the user's feedback to the ringing music through the telecommunication network.

3. The present invention provides a music preference analysis method to understand the user's music preferences.

4. The present invention provides a function of the machine marketing advertisement notification unit to actively notify users of the mobile network and the fixed network.

5. The present invention provides a management interface and a marketing department can establish active marketing advertising rules, which at least include the classification of music preferences and the content of music marketing.

As can be seen from the above, the present invention integrates data processing and analysis technology through a telecommunications network, so that when the user of the calling device dials the receiving device of the incoming ringing music user, the calling device can make the call through the dual tone multi-frequency signal (DTMF) The ring-back control device collects the ring-back music preference data of the users of the calling device that respond to the incoming ring-back music, and then uses the music preference analysis algorithm to process the statistical data of the database to summarize the data stored in the database. The promotion of favorite music products achieves the purpose of accurate marketing, and can effectively use the telecommunications value-added services of the telecommunications network to quickly and accurately obtain the user's behavior or preferences when using the service to achieve marketing applications.

1‧‧‧A system for actively marketing music using ringback feedback

10‧‧‧Talking device

20‧‧‧Receiving device

30‧‧‧Telecommunication network/Internet

40‧‧‧Incoming call ringing service control equipment

50‧‧‧Incoming call ringing feedback control equipment

60‧‧‧ Marketing processing equipment

70‧‧‧Incoming call ringing database equipment

80‧‧‧Incoming call ringtone source file equipment

501‧‧‧Reception module for ringing music preference

502‧‧‧Marketing advertising rules content receiving module

503‧‧‧Interpretation module

504‧‧‧ favorite weight calculation analysis module

505‧‧‧Machine Marketing Advertising Notification Module

506‧‧‧ Marketing result statistics module

507‧‧‧ Database

508‧‧‧Process control unit

S401~S405, S501~S505, S601~S605‧‧‧Step

Figure 1 is a schematic architecture diagram of the system for actively marketing music using ringback feedback according to the present invention; Figure 2 is a schematic architecture diagram of an incoming call ringback feedback control device of the present invention; Figure 3 is a speaking device of the present invention The user's interpretation of ringtone music preferences; and Figures 4 to 6 are schematic flow charts of the method for actively marketing music using ringback feedback according to the present invention.

The following describes the implementation of the present invention by specific specific examples. Those skilled in the art can easily understand other advantages and effects of the present invention from the contents disclosed in this specification.

It should be noted that the structure, ratio, size, etc. shown in the drawings of this specification are only used to match the content disclosed in the specification, for those who are familiar with this skill to understand and read, not to limit the implementation of the present invention The limited conditions do not have technical significance. Any modification of structure, change of proportional relationship or adjustment of size should still fall within the scope of the invention without affecting the efficacy and the purpose of the invention. The technical content disclosed by the invention can be covered.

Please refer to FIG. 1, which is a schematic structural diagram of a system 1 for actively marketing music using ringback feedback according to the present invention. The system 1 includes: a calling device 10, a receiving device 20, an incoming call ringing service control device 40, an incoming call ringing feedback control device (such as an incoming call ringing and praise control device) 50, and a marketing processing device (such as a project marketing processing device) 60. Incoming call ringing database equipment 70, incoming call ringtone source file equipment 80, in which the calling device 10, the receiving device 20, the incoming call ringing service control device 40, the incoming call ringing feedback control device 50, the marketing processing device 60, the incoming call The ringback database device 70 and the incoming ringtone source file device 80 are interconnected via the telecommunication network/internet 30.

The calling device 10 and the receiving device 20 are users of a public switched telephone network or a mobile communication system and the user has a unique door number, and the door number can communicate with another door number by short message or call, so that the calling device 10 The user sends the call to the callee device 20 through the telecommunication network/internet 30 according to the door number, so as to communicate with the callee device 20.

The incoming call ringtone source file device 80 is a storage source file for incoming ringback music and the name of the source file is named after the song name. Incoming call ringing database device 70 stores the incoming call ringing music data and incoming call ringing music playback data, wherein the incoming call ringing music data system includes the incoming call ringing music singer, genre, language family, the song name and the affiliation Any combination of more than one album, and the call ringing music playback data includes the door number and the song title, but not limited to this.

The calling device 10 or the receiving device 20 proposes the setting of the call ringing music to the call ringing database device 70 through the telecommunication network/internet 30, wherein the setting of the call ringing music includes using the call ringing music service After the activation, set the call ringing music playing data according to the call ringing music data after the opening.

The incoming call ringing service control device 40 plays the incoming ringing music to the speaker of the outgoing device 10 to be called when the outgoing device 10 sends a call to the receiving device 20 of the user of the incoming ringing music service. The state of the call is before the calling device 10 has broadcast the call to the called device 20 and the called device 20 has not answered the call.

In an embodiment, when the calling device 10 sends a call to the receiving device 20 of the user of the incoming call ringing music service, the communication signal sent by the calling device 10 will be triggered to the incoming call ringing service control device 40 via the telecommunication switch, and the incoming call The ringing service control device 40 decodes the triggered signal to obtain the door number of the receiver 20, and reads the door number of the receiver 20 to the call ringing database device 70 according to the door number of the receiver 20 to set the call The song name in the ring-back music playback data, and then the call ringtone source file device 80 is controlled according to the song name to play the ringtone music file corresponding to the song name to the speaker of the calling device 10 to be called.

The marketing processing device 60 provides the rules and contents of the marketing advertisement created by the user of the system 1 to transmit the rules and contents of the marketing advertisement to the call ringback feedback control device 50 through the telecommunication network/internet 30, wherein the The rules of marketing advertising include preference and commonality. The commonality includes any combination of singer, genre, language, song title and album, but not limited to this.

The incoming call ringback feedback control device 50 receives the rules and contents of the marketing advertisement to collect the ringback music preference data for the user of the calling device 10 to return the incoming ringtone music, and utilizes the ringtone music preference data to the music preferences Analyze the algorithm to find the marketing notice candidate that meets the rules of the marketing advertisement, and notify the marketing notice candidate of the content of the marketing advertisement.

The ringing music preference data of the user of the calling device 10 that returns the ringing music of the incoming call includes the score data of the ringing music of the incoming call, the title of the ringing music of the incoming call, and the feedback of the ringing music of the incoming call Door number of the speaking device 10.

In addition, the music preference analysis algorithm first creates attribute data on the ringing music preference data of the calling device 10 to obtain the ringing music preference interpretation data, and then finds the commonality from the ringing music preference interpretation data The scoring data, to perform a weighted weight calculation analysis on the scoring data with the commonality, to obtain the degree of preference of the speaking device 10 for the commonality, and to find a speaking device that matches the degree of preference in the rules of the marketing advertisement 10. Further, the user of the matching speaking device 10 is set as a marketing notification candidate.

In an embodiment, when the user of the calling device 10 is in the standby state, when the rating data of the ringing music preference data in the ringing music preference data is input through the input unit of the calling device 10, the calling device 10 Together with the title of the ringing music of the incoming call and the door number of the calling device 10, the preference information of the ringing music will be integrated, and then the calling device 10 will answer the incoming call via Dual-Tone Multi-Frequency (DTMF) The ring-back feedback control device 50 sends out ring-back music preference data that returns the ring-back music of the incoming call.

In an embodiment, the input unit of the speaking device 10 includes buttons or a touch screen, but it is not limited thereto.

In an embodiment, the call ringing service control device 40, the call ringing feedback control device 50, the marketing processing device 60, and the call ringing database device 70 are cloud servers.

Please refer to FIG. 2, which is a schematic structural diagram of the incoming call ringback feedback control device 50 of the present invention. The incoming call ringing feedback control device 50 includes: ringing music preference data receiving module 501, marketing advertisement rule content receiving module 502, interpretation module 503, preference weight calculation analysis module 504, machine marketing advertisement notification module 505, Marketing result statistics module 506, database 507 and process control unit 508, wherein the database 507 stores the data processed and processed by each module 501~506 and provides each module 501~506 to read the data, flow The control unit 508 controls the sequence of actions of each module 501~506, and each module 501~506 is a software program stored in the memory or hard disk of the incoming call ringback feedback control device 50 to provide incoming call ringing The processor of the feedback control device 50 runs the function generated by the software program.

The ringing music preference data receiving module 501 receives the ringing music preference data that the calling device 10 returns to the incoming call ringing music.

In one embodiment, the ring-backing music preference data receiving module 501 is connected to the ring-backing music preference data that the transceiver device 10 feeds back to the incoming call ring-back music through a dual tone multi-frequency signal.

In an embodiment, when receiving the ringing music preference data receiving module 501, upon receiving the ringing music preference data, the recommended ringing data is sent to the ringing music according to the scoring data in the ringing music preference data The calling device 10 to which the door number in the preference data belongs, wherein the recommended ringing data includes the rated ringing music data of the ringing music of the caller or other ringing music data of the album to which it belongs.

In one embodiment, the ringing music preference data receiving module 501 reads the recommended ringing data from the incoming ringing music data in the ringing database device 70.

The marketing advertisement rule content receiving module 502 receives the marketing advertisement rule and content created by the marketing processing device 60.

The interpretation module 503 is to create attribute data for the ring-back music preference data of the call-back ringing music user of the calling device 10 to obtain the personal ring-back music preference interpretation data of the user of the calling device 10, and according to the The commonality in the rules of marketing advertising is obtained from the ringtone music preference interpretation data of the commonality rating data and the number of ratings.

In an embodiment, the attribute data of the ring-back music preference data created by the interpretation module 503 includes any combination of more than one of the singer, genre, language, song title, and album of the ring-back music, but Not limited to this.

Please refer to FIG. 3, which is the interpretation data of the ringing music preference of the user of the speaking device 10 of the present invention, wherein the interpretation data of the ringing music preference includes the data of song title, singer, genre, language family, album and score, Among them, for the convenience of description, the song names in the third picture are only shown in songs 1 to 10, but not limited to this.

The preference weight calculation analysis module 504 sets the weighting value of the common rating data obtained by the interpretation module 503, and then performs a preference weight calculation analysis on the common rating data and its scoring times and weight values to obtain the speaking device 10 The degree of preference for this commonality, to find a speaking device 10 that matches the degree of preference in the rules of the marketing advertisement, and then set the user of the matching speaking device 10 as a marketing notification candidate.

The machine marketing advertisement notification module 505 sends the content of the marketing advertisement to the marketing notification candidate.

In one embodiment, the machine marketing advertisement notification module 505 notifies the marketing notification candidate of the content of the marketing advertisement through any one of an application, an electronic mailbox, a text message, and a voice call, but not limited to this.

The marketing result statistical module 506 receives the content of the marketing notification candidate's reply to the content of the marketing advertisement, so as to create marketing result information of the marketing advertisement based on the reply content.

Please refer to FIG. 4, which is a schematic flow chart of the method for actively marketing music using ringback feedback according to the present invention. The method includes the following steps:

In step S401, the rules and content of marketing advertisements are established. The commonality includes any combination of song title, singer, genre, language family, song title and the album to which it belongs, but not limited to this.

In step S402, collect ringing music preference data that the calling device 10 returns to the call ringing music, wherein the ringing music preference data includes score data of the call ringing music and the title of the call ringing music And the door number of the calling device 10 that feeds back the ringing music of the incoming call.

In step S403, a music preference analysis algorithm is used for the ringing music preference data to find marketing notification candidates.

In step S404, the content of the marketing advertisement is notified to the marketing notification candidate.

In one embodiment, the step S404 is to notify the marketing notification candidate of the content of the marketing advertisement through any method of the application, e-mail, SMS and voice call, but not limited to this.

In step S405, the candidate of the marketing notification is notified of the content of the reply to the marketing advertisement to create marketing result information of the marketing advertisement.

In one embodiment, the step S401 is executed by the marketing processing device 60, and the steps S402 to S404 are executed by the incoming call ringback feedback control device 50.

Please refer to FIG. 5, which is a detailed flowchart of the step S402 of the present invention. This step S402 includes the following steps: In step S501, the calling device 10 is caused to make a call to the receiving device 20 of the user of the incoming ringing music service.

In step S502, the incoming call ringing music is played to the calling device 10 to be called, wherein the incoming call ringing service control device 40 plays the incoming call ringing music to the calling device 10 to be called.

In an embodiment, when the calling device 10 sends a call to the receiving device 20 of the user of the incoming call ringing music service, the communication signal sent by the calling device 10 will be triggered to the incoming call ringing service control device 40 via the telecommunication switch, and the incoming call The ringing service control device 40 decodes the triggered signal to obtain the door number of the receiver 20, and reads the door number of the receiver 20 to the call ringing database device 70 according to the door number of the receiver 20 to set the call The song name in the ring-back music playback data, and then the call ringtone source file device 80 is controlled according to the song name to play the ringtone music file corresponding to the song name to the speaker of the calling device 10 to be called.

In step S503, the calling device 10 is caused to give back the ringing music preference data of the incoming ringing music, wherein the ringing music preference data includes score data of the incoming ringing music and the song of the incoming ringing music The name and the door number of the calling device that responds to the call ringing music.

In an embodiment, when the user of the calling device 10 is in the standby state, when the rating data of the ringing music preference data in the ringing music preference data is input through the input unit of the calling device 10, the calling device 10 Together with the title of the ringing music of the incoming call and the door number of the calling device 10, the preference information of the ringing music will be integrated, and then the calling device 10 will answer the incoming call via Dual-Tone Multi-Frequency (DTMF) The ring-back feedback control device 50 sends out ring-back music preference data that returns the ring-back music of the incoming call.

In an embodiment, the input unit of the speaking device 10 includes buttons or a touch screen, but it is not limited thereto.

In step S504, the ringing music preference data is received.

In an embodiment, in step S504, the ringing music preference data receiving module 501 in the call ringing feedback control device 50 receives the feedback of the calling device 10 through the dual-tone multi-frequency signal. Ringing music preference information.

In step S505, the ringing music preference data is stored.

In one embodiment, in step S504, the ringing music preference data receiving module 501 stores the ringing music preference data in the database 507.

Please refer to FIG. 6, which is a detailed flowchart of the step S403 of the present invention. The step S403 includes the following steps: In step S601, attribute data is created on the ringing music preference data of the calling device 10 to obtain the personal ringing music preference interpretation data of the user of the calling device 10.

In step S602, according to the degree of commonality and preference in the rules of the marketing advertisement, the rating data and the number of ratings of the commonality are first obtained from the ringtone music preference interpretation data.

In an embodiment, the steps S601 to S602 are executed by the interpretation module 503 in the incoming call ringback feedback control device 50.

In step S603, according to the range of the common scoring data, the weight value of the common scoring data in different ranges is set.

In step S604, the commonality score data, the number of times of rating, and the weight value are then subjected to a preference weight calculation analysis to obtain the preference degree of the calling device 10 for the commonality, and to find out the rules related to the marketing advertisement Talking device 10 whose degree of preference matches.

In step S605, the user of the matching speaking device is set as the marketing notification candidate.

In an embodiment, the steps S603 to S605 are performed by the preference weight calculation analysis module 504 in the incoming call ringback feedback control device 50.

The preference weight calculation analysis in the present invention is a formula for calculating the weighted correlation coefficient for the Pearson correlation coefficient concept. The formula is explained as follows:

●Weighted mean:

●Weighted Covariation

●Weighted correlation coefficient

Among them, x: score data, y: number of scores, w: weight value.

The Pearson correlation coefficient is used to measure the degree of correlation between the two variables X (score) and Y (number of times), and its value is between -1 and 1. Among them, the absolute value of the weighted correlation coefficient represents different degrees of correlation (value about = 1: complete correlation, value = 0.7 ~ 0.99: highly correlated, value = 0.4 ~ 0.69: moderate correlation, value = 0.1 ~ 0.39: low correlation , Value=0.01~0.09: close to no correlation, value=0: no correlation), but not limited to this.

In the present invention, the preference level is a combination of the weighted correlation coefficient and its absolute value representing different correlation degrees, for example: the correlation degree is moderate to full correlation and the weighted correlation coefficient is positive, which means that the common The degree of sexual preference is like, and then the degree of preference is expressed by the degree of correlation, and the degree of correlation is moderate to full correlation and its weighted correlation coefficient is negative, indicating that the degree of preference for commonality is disliked. Furthermore, the degree of correlation is used to express the degree of dislike, and the degree of correlation is low to no correlation and whether its weighted correlation coefficient is positive or negative indicates that the preference for commonality is neutral, but not as a limit.

The starting point of the concept of the correlation coefficient used to describe the correlation between two variables is the "covariance", which is a statistical method to describe the close relationship between the two variables, through a number to express the end of the two The influence is not significant or the direction of influence (together together or vice versa), so what I hope to find is whether there is any correlation between the two random variables.

The present invention provides an example to illustrate the system and method of active marketing music using ringback feedback in the present invention: the record company wants to market "Mayday concert fund-raising activities" to the fans of Mayday singers, so the record company uses marketing processing equipment 60 Perform this step S401 to establish the rules and content of marketing advertisements for "Mayday Concert Fund-raising Event", where the preference of the rule must be the level of diehard fans, and the commonality of the rule is Mayday, where the diehard fans The grade is a value range of 0.7 to 0.99 which is positive and highly correlated.

This example enumerates the marketing notification candidates of the die-hard fan level from the users of three different speaking devices 10.

User 1 of the speaking device 10: The interpretation module 503 will execute step S601 to obtain the interpretation data of the ringing music preference of the user of the speaking device 10 (refer to FIG. 3), and execute step S602 to obtain the score data of Mayday and The number of ratings.

The preference weight calculation and analysis module 504 performs step S603 to set the weight value of the common score data, and determines the weight according to the score score. The score is 1~3 points, the weight is 1 and the score is 4~6 points. Is 2, the score is 7~9 points, and the weight is set to 3, to obtain the score weight data of user 1 in the following list 1.

Next, the preference weight calculation analysis module 504 proceeds to step S604.

●Weighted mean: m(X; W)=6, m(Y; W)=4.22

●Weighted covariation: cov(X,Y;W)=5.389

●Weighted correlation coefficient: corr(X,Y;W)=0.9552

Use this music preference analysis algorithm to know that the weighted covariance of X (score) and Y (number of times) is positively correlated (the larger the X, the greater the Y), and the higher the score, the more the number of times More and more, and the weighted correlation coefficients of X (score) and Y (number of times) belong to a high degree of correlation (the absolute value of corr falls within the range of 0.7 to 0.99) and its value is positive, so the analysis result confirms this speaking device 10 User 1's preference for Mayday singers is a highly liked diehard fan level.

User 2 of the speaking device 10: the interpretation module 503 executes step S601 and the preference weight calculation analysis module 504 performs step S603 to obtain the score weight data of the user 2 in the following list 2.

Next, the preference weight calculation analysis module 504 proceeds to step S604.

●Weighted mean: m(X; W)=6, m(Y; W)=2.44

●Weighted covariation: cov(X,Y;W)=-4.0556

● Weighted correlation coefficient: corr (X, Y; W) = -0.8612

Use this music preference analysis method to know that the weighted covariance of X (score) and Y (number of times) is negatively correlated (the larger the X, the smaller the Y), and the higher the score, the more the number of times Less, and the weighted correlation coefficients of X (score) and Y (number of times) belong to a high degree of correlation (the absolute value of corr falls within the range of 0.7 to 0.99) and its value is negative, so the analysis results confirm that this person’s The degree of liking is an annoying level of high dislike.

User 3 of the speaking device 10: the interpretation module 503 executes step S601 and the preference weight calculation analysis module 504 performs step S603 to obtain the score weight data of the user 3 in the following list 3.

Next, the preference weight calculation analysis module 504 proceeds to step S604.

●Weighted mean: m(X; W)=6, m(Y; W)=3.28

●Weighted covariation: cov(X,Y;W)=-1

●Weighted correlation coefficient: corr(X,Y;W)=-0.2106

Use this music preference analysis method to know that the weighted covariance of X (score) and Y (number of times) is low correlation (close to 0 means that there is little effect between X and Y), and X (score) and Y ( The weighted correlation coefficient of frequency) belongs to a low degree of correlation (the absolute value of corr falls within the range of 0.1 to 0.39) and its value is negative, so the analysis results confirm that this person’s preference for Mayday singer is a neutral level.

According to the above calculation result, it is known that user 1 is the user of the speaking device 10 that matches the degree of preference in the rules of the marketing advertisement, so the preference weight calculation analysis module executes step S605 and sets user 1 as the marketing notification candidate , And the machine marketing advertisement notification module 505 executes step S404 to notify the marketing notification candidate of the content of the marketing advertisement.

As can be seen from the above, the present invention integrates data processing and analysis technology through a telecommunications network, so that when the user of the calling device dials the receiving device of the incoming ringing music user, the calling device can make the call through the dual tone multi-frequency signal (DTMF) The ring-back feedback control device collects the ring-back music preference data of the user of the calling device to return the ring-back music of the incoming call, and then uses the music preference analysis algorithm to process the statistical data of the database to summarize the data stored in the database, and actively Music products that you like will be promoted to achieve the purpose of precise marketing.

The above embodiments are used to exemplify the principles and effects of the present invention, rather than to limit the present invention. Anyone who is familiar with this skill can modify the above embodiments without departing from the spirit and scope of the present invention. Therefore, the scope of protection of the rights of the present invention should be as listed in the scope of patent application mentioned later.

1‧‧‧A system for actively marketing music using ringback feedback

10‧‧‧Talking device

20‧‧‧Receiving device

30‧‧‧Telecommunication network/Internet

40‧‧‧Incoming call ringing service control equipment

50‧‧‧Incoming call ringing feedback control equipment

60‧‧‧ Marketing processing equipment

70‧‧‧Incoming call ringing database equipment

80‧‧‧Incoming call ringtone source file equipment

Claims (10)

A system for actively marketing music using ringback feedback, including: marketing processing equipment, which provides rules and content for establishing marketing advertisements, wherein the rules for marketing advertisements include preferences and commonality; and ringback feedback control equipment for incoming calls , Is to receive the rules and content of the marketing advertisement, to collect the ring-back music preference data of the user of the calling device in response to the ring-back call music, and to calculate the ring-back music preference data by a music preference analysis algorithm, Identify marketing notification candidates that meet the rules of the marketing advertisement, and then notify the marketing notification candidate of the content of the marketing advertisement. The system as described in item 1 of the patent application scope further includes: an incoming call ringing service control device, which plays the incoming call ringing music to the incoming call ringing music service user's receiving device when the outgoing device sends a call to the user of the incoming call ringing music service The calling device to be called. The system as described in item 1 of the patent application scope, wherein the ringing music preference data includes score data of the incoming ringing music, the song name of the incoming ringing music, and the feedback of the incoming ringing music The door number of the speaking device. The system as described in item 3 of the patent application scope, wherein the music preference analysis algorithm is to first create attribute data on the ringing music preference data of the calling device to obtain interpretation information of the ringing music preference, and then to obtain the ringing music preference interpretation data Find the scoring data with the commonality in the preference interpretation data to perform a preference weight calculation analysis on the scoring data with the commonality, obtain the preference degree of the calling device for the commonality, and find out with the marketing A speaking device that matches the degree of preference in the rules of the advertisement, and further sets the user of the matching speaking device as a marketing notification candidate. The system as described in item 1 of the patent application, wherein the calling device and the receiving device are users of a public switched telephone network or a mobile communication system, and the incoming call ringback feedback control device further includes receiving the marketing notification candidate The content of the person’s reply to the marketing advertisement is used to create the marketing result information of the marketing advertisement based on the reply content. A method for actively marketing music using ringback feedback includes the following steps: (1) establishing rules and content of marketing advertisements; (2) collecting ringback music preference data of the ringing device to return ringtone music for incoming calls; (3 ) Calculate the ringing music preference data with a music preference analysis algorithm to find marketing notification candidates; and (4) notify the marketing notification candidates of the content of the marketing advertisement. As in the method described in item 6 of the patent application scope, this step (2) further includes the following steps: (2-1) make the calling device send a call to the receiving device of the user of the call ringing music service; (2-2) will The ringing music of the incoming call is played to the calling device to be called; (2-3) ringing music preference data for the ringing device to return the ringing music of the incoming call; (2-4) receiving the ringing music preference Data; and (2-5) store the preference information of the ringing music. The method as described in item 6 of the patent application scope, wherein the ringing music preference data includes score data of the incoming ringing music, the title of the incoming ringing music, and the feedback of the incoming ringing music The number of the calling device. The method as described in item 8 of the patent application scope, wherein the step (3) includes the following steps: (3-1) creating attribute data according to the ringing music preference data of the calling device to obtain the ringing music preference Interpretation data; (3-2) According to the degree of commonality and preference in the rules of the marketing advertisement, find the score data with the commonality from the ringtone music preference interpretation data, in order to evaluate the commonality of the Perform scoring analysis on the preference data to obtain the degree of preference for the commonality of the speaking device to find out the speaking device that matches the degree of preference in the rules of the marketing advertisement; and (3-3) The user of the speaking device is set as the marketing notification candidate. The method as described in item 6 of the patent application scope further includes the following steps: (5) Receive the marketing notification candidate's reply content to the marketing advertisement to establish the marketing result information of the marketing advertisement based on the reply content; wherein, The calling device and the receiving device are users of a public switched telephone network or a mobile communication system.

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