200841696 九、發明說明： 【發明所屬之技術領域】 本务明疋有關於一種廣告方法，特別是指一種來電答 鈴之廣告方法及其網路平台。 【先前技術】200841696 IX. Description of the invention: [Technical field to which the invention pertains] The present invention relates to an advertising method, and in particular to an advertising method for calling and answering a ring and a network platform thereof. [Prior Art]
Ik著a眾電話網路的基礎建設的普及化，人們早已習 f貝利用諸=固^式電話或行動電話之類的電話來互相溝通 i又，隨者通訊技術的成熟，愈來愈多加值服務被應用在 Λ 罔路中，例如來電答鈐（Ring-Back tone)服務的推 出一讓餐洁端於等待受話端接通過程中可收聽受話端向電 二:者設定的各樣音樂或口白、甚至影音，以取代單調都 苹者ΐ力Γ商業競爭激烈，如何有效進行廣告行銷成為 揭•利用Γ °例如中華民國帛1248751專利號之發明專利 揭路利用來電答鈐來 5寻利 者約定其是否接發㊣端可事先與電信業 答鈴時，則電^去奋貝°合铃’若發話端接受來電廣告 放廣告，以對發話端進行廣告。 以知接通過私中播 然而，前述專利案中的來 ~ 發話端決定，故廣告播放對象僅限V:铃的接受與否係由 ，且此專利㈣由電㈣者早—對象（指此發話端） 告對象僅侷限於此家電信業者又發話端的設定，使得廣 告對象所有侷限。 〃、、用戶，讓前述專利案的廣 【發明内容】 200841696 因此’本發明之一目的，即在提供一 象更廣泛之來電答鈴之廣告方法及其網路平台可達到廣告對 故，本發明來電答铃之廣告方法，係包:以下步驟·· 料;】A)若自-使用者收到-設定請求時，選擇一廣告資 ⑻將被選定的該廣告f料傳駐該使用者之—電話 屬的電化業者，以作為該電話之來電答鈐，及 予該使用者。 ％。鈐，及回饋紅利 卢止=’本發明改以—網路平台來負責接受來電答铃之 二7、力並糟由提供紅利來吸引為受話端之使用者卜 疋來電答铃’進而讓廣告不再偈 再偈限單-發話端，以達到廣告效果更佳之功效。十象而不 “明更先依使用者的個人屬性來分析其可能購 貝之商品項目，以選擇與此商品項目對應…資= 為來電答鈴，使卢主次w 。您廣口貝枓來作 放s σ 4對較有教成為顧客之對象播 敌’以達到有效行銷之功效。 μ 【實施方式】 有關本發明之前述及其他技術内容、特點與功效 :配合芩考圖式之一個較佳實施例的詳細說 凊楚的呈現。 τ將可 :閱圖1，本發明網路平台i係與一個或 2來提供來電艾於包乜菜者 …廣口服務，以替-個或多個業者端3作 200841696 21及業者2具有-負責統籌各種電信業務之處理單元 —I料庫群組22,處理單元21與資料庫群組Μ係由 撥服器來構成。處理單元21負責來電答鈴播放及 戶使二二以建立發話端與受話端兩者間的通信、儲存用 資料/2作，而轉庫群組22含有—用戶來電答鈴 用戶來電答鈐資料庫221用以供處理單元21 要===電答鈴’―元21於此用戶被 他撥接為受話端之用戶）播放。當然，前述電信 廣2更具有多個交換機及多個基地台及其他功能，但此 :、=、習該項技藝者所熟知且非本案改良重點，故不在此 來；又為5兄明方便’此實施例中以-個電信業者為例 ，案去但熟習該項技藝者當知，網路平台1係可與多個 菜者相互配合而不應受限於單一電信業者。 、網路平台i係由伺服器來構成而具有一統籌網路平台i ，作之控制單元U、-資料庫群組12及一負責傳輸網路平 σ 1與電彳έ業者2間的資料之傳輸單元丄3。 為方便作業，本實施例的網路平台i更要求使用者端4 、使用者需先透過其可連線網路平台丨的電子設備41進行 =冊，以獲得使用者之個人資料，使用者之個人資料含有 ~使用者姓名一可設定來電答鈴之❹者的電話號碼， :如行動電話42的電話號碼等等，控制單元u於接受使用 者5主冊後更給予使用者-供紅利回饋用的專屬帳戶並整合 於使用者之個人資料内。當然’熟習該項技藝者當知，個 人資料含有的電話號碼的數量並無限制且種類亦無限制， 200841696 如固定式電話或家用電話，僅需此電話之電信業者2有提 供來電答鈴服務即可。但在下文中實施說明中，為說明方 便仍以單一行動電話為例來說明。 又，網路平台1更接受業者端3委託之廣告業務，古羊 細來說，業者端3提供欲作為來電答铃之廣告内容，而由 網路平台1將廣告内容轉換成廣告資料，再與電信業者2 配合將廣告資料以來電答鈴來播放。因此，本實施例的資 料庫群組12至少含有—儲存❹者個人資料之制者資料 庫121、一儲存廣告資料之廣告資料庫122、-儲存孝者端 3的相關資料之業者資料庫123及一問卷資料庫二 個人資料更含有一使用者的電話號碼對應的電信業者，此 了由使用者輸入或控.彳i ，以便於湘電話號碼來作自動判斷 。 ' S °貝科可傳送至與此電話號碼對應之電信業者 由於目前3G電卢烟叻 人 像，故將作為來電nrv輸聲音外，亦可傳輸影 至少一者。再者，為°提^告#料可含有聲音與影像中的 儲存-用以讓使用者t 果，問卷刪124内更 資料係指可供分析出=屬性資料問卷，此個人屬性 料而其可能包含使用h為哪一種項目的潛在顧客之資 等，以讓控制@興趣、最近欲添購的商品項目等 興趣的項目，：：二可，個人屬性資料來分析出使用者有 性資料整合於、L制早70 11會將使用者輸入的個人屬 的問卷可被適時更=的個人貧料内’而問卷資料庫124内 200841696 控制單it u負責使用者端的註冊、來電答鈴的設定、 紅利回饋及廣告資料處理等工作（容後再述）。 、2鑒於目前眾多電信業者2已提供讓用戶可透過網路 或公眾電信網路來設定來電答鈴的服務，故本實施例的傳 =早^3係配合電信業者2暨有的網路衫來電答龄的功 止次、电仏業者2要求的傳輸方式來透過網際網路將廣 口貧料傳送給電信業者2。 〃 首先說明的是，網路平台1接受業者端3的委託’將 業者端3的廣告内容以廣告答鈐方式進行播放，網路平二】 除可要求業者端3支付費用外，更可要求針對於廣告内容 的商品提供可抵扣商品價格的折價金額，以讓網路平么i 可作為紅利回饋給使用者。再者，網路平台ι更先^ 業者2約定，令電信業者2自 ，將此廣告資料設定為其對岸用戶…：到廣告剛 拉单對應用戶之來電答鈐。當然，網 路千口 1可將自業相3取得“ 用者自盔須#秄紅打慈m 丁免仏業者2 ’壤使 。因/、、:支付任何費用且可自網路平台1獲得紅利回饋 。因此’電信業者2的資料庫群組22更含有一…= 戶，用以紀錄處理單元21依網路平台1要求:對： m電言“2進行設定來電答鈐之設，： 業者2後續可據此與網路平台1進行帳款支付之 此，使味端4的使料係對 _ °如 台1來設定來電答鈴，故網 -“者的網路平 沾田6从士 塔十台1可供為各家電作蜚去 的用戶的使用者來設定來電答 [業者 有效擴張’而不再侷限於單φ 對象可被 丹佝哏於早一電信業者之用戶。 9 200841696 參照圖2來說明本實施例 鈐之廣告資料設定流程。業者端3 〇 + D 1將作為來電答 網際網路傳輸提出—廣 ^可為—電腦*其可透過 U收到此廣告要求時，則勃 十口 1的控制早兀 -廣告内容，此… 驟6卜要求業如提供 廣口円谷，此廣告内容除 口白、㈣谢⑽的 中，在要求業者端3提 #在步驟6〗 八口 (谷刖，控制單元n 用網頁告知業者端3收費方 ^ 、式亚要求業者端3提供JL商輩 資料’如公司行號、地址與電咭及枓……、商業 平台1確定可由举者…放方式等等，讓網路 鞏者π 3二 廣告費用。控制單元11會將 庫ul內' °業貪料整合於一筆業者資料儲存於業者資料 庫23·内。為合理收費，本實施例的收費除含基本上架費 卜更3有心業者之廣告資料被設定的次數而遞增之廣止 費’故^廣告資料被設定次數愈多（指被愈 ^ 來電答鈴辦廣告費愈高，若廣告諸被設定 疋$ 廣告費愈低。因此，業者資料中更含有—其廣告資料之^ 用紀錄，以紀錄其被言曼定次數。 為月b對購貝機率較高之潛在客戶作廣告，因此控制單 一更於v驟62選擇設定與此廣告内容相關之至少一項目 ’此項目可由控制單元11分析廣告内容來自動分配其所屬 項目，者由業者端3來選擇其相關項目，廣告内容被設定 項目可此有一種或多種。本實施例中項目以產品分類來說 月例如/飞車、摩托車、基金、保險、金融借款、幼兒玩 具、寵物用品、服飾等等。 10 200841696 最後，步驟63中，控制覃亓]〗 剌早7° 11將此廣告内容進行格式 轉換成一筆符合來電答铃格式之声主次 廣告貧料後儲存於廣告資 料庫122，此筆廣告資料中更号索二 °又疋則述步驟62中選定項目 為其屬性。如此，控制單元11可於戽 J於廣告貪料庫122儲存各 家廠商之廣告資料於廣告資料康 貝竹厍122内。應注意的是，廣 告内容亦可透過其他方式告知網路平a ^ J吟十口 1，並不受限於前述 實施例所揭露者。 而後，參照圖3來說明網路平台1的來電答鈐設定流 程。使用者端4的使用者可透過其電子設備41向網路平台 1提出-用以設定來電答鈴之設定請求，而網路平台i的控 制單元U會於㈣設定請求㈣對應啟動來電答鈴設定流 程。在此先設定使用者為已經註冊的使用者。 為確保個人屬性資料的正確性，故在步驟71中，網路 平台1的控制單元11會先確定目前時間是否已離使用者前 次輸入個人屬性資料的時間已逾—預設時間。若步驟71判 斷為是時，執行步驟72,控制單元u自問卷資料庫124擷 取問卷予使用者端4’以利用問卷來要求使用者輸入個人屬 性資料’而後控制單元U以輸人的個人屬性資料更新使用 者貝料庫121内的個人資料。相反的，若步驟71判斷為否 時，逕自跳至步驟73。 在步驟73中，控制單元u會以使用者的個人屬性資料 來分析出至少一種使用者有興趣的項目。 另外，本實施例更提供使用者兩種選擇廣告資料之方 法，一種是由網路平台丨指定，另一種是由使用者自行選 11 200841696 擇’而本實施例的控制單元u係於網頁呈現選項的方式來 供使用者選擇。而後’在步驟74中控制單元u判斷使 是否接受指定。 若步驟74判斷為是時，執行步驟75,控制單元u以 利用步驟73的分析結果選擇廣告資料庫122 0❹ 興趣項目最相關之廣告資料為指定廣告資料（指選定廣告資 料)’並可線上播放指定廣告資料予使用者，—方面可讓使 用者事先瞭解將作為其來電答铃之指定廣告資料，另 面亦可對使用者作廣告。太每# 本只轭例的控制單元11係利用步 =3的分析結果來與廣告資料庫122内的廣告資料的 屬:=定項目)作比對，以找出最相關之廣告資料 75結束後，執行步驟77。 ^^4判斷為否時’執行步驟％，為方便使用者選 中與：用:：Γ依步驟73的分析結果選擇廣告資料庫122 ^ 肖趣項目相關之廣告資料來供使用者選擇， 廣土資η牛 t可依使用者控制播放其欲先行瀏覽之 步驟76結束後，執行步驟77。 電話號^ ^ ^、單^ 1將#1取使用者的個人資料中 13，傳輪單-〜、Μ連同選擇廣告資料傳送至傳輸單元 傳輪^^二進行依此電話號碼之電信業者】所要求的 業者2,心::虎：與廣告資料傳送至此電話號碼之電信 ，在此步;^廣告資料傳送給使用者之電信業者2。又 尹’控制單元η會將對應紅利回饋至使用者 12 200841696 個人資料的帳戶内，以吸引使用者進行來電答鈐設定。本 實施例的紅利含有選定廣告資料的折價金額，由 本實施 例主要以使用者購買興趣來選擇廣告資料，故選定廣告資 料的商品推測為使用者有興趣的商品，若紅利為使用 興趣鱗買的商品的折價金額，將更能確保使用者輸入正確 個人屬性資料讓後續分析結果更趨向正確，且使用者亦可 能因取得折扣金額而提高廣告資料的商品的講買機會。又 、利亦可包含金融貨幣或商品等等，i不受限於本實施 例所揭露。 ' ^步驟77結束後，執行步驟78,控制單元U更新此選 ^廣告的業者資料中的使用紀錄的設定次數，指遞增設定 次數，讓控制單元11可定期依此設定次數來對業者端3的 業者收取廣告費。 了) 夕卜 ’參照圖4來對電信業者與來電答鈴有關的動作 流程來說明。首春—止Ik has become a popularization of the infrastructure of the public telephone network. People have already learned how to use the telephones such as telephones or mobile phones to communicate with each other, and the communication technology is becoming more and more mature. The value service is applied to the 罔 罔 , , , , , , , , , , R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R Or mouth white, even audio and video, in order to replace the monotonous 苹 ΐ Γ Γ Γ Γ Γ Γ Γ Γ Γ Γ Γ Γ Γ Γ Γ Γ Γ Γ Γ 如何 如何 如何 如何 如何 如何 例如 例如 例如 例如 例如 ° ° For example, the Republic of China 帛 1287551 patent number of the invention patents to use the road to answer 5 calls If the winner agrees whether it can send and receive the positive terminal and can answer the bell in advance with the telecom industry, then the electricity will go to Fenbei and the bell will be advertised to advertise the caller. However, the above-mentioned patent case is decided by the private end. However, the advertisement is played only for the V: the acceptance of the bell, and the patent (4) is made by the electric (4) early-object (referring to this) The caller is only limited to the setting of the caller of this telecom operator, which makes the advertising object all limited. 〃,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, Inventor call answering advertising method, the system package: the following steps: · material;] A) If the user-received-set request, select an advertising asset (8) to transfer the selected advertising material to the user The telephone operator is responsible for answering the call and giving the call to the user. %. Hey, and give back the bonus Lulu = 'The invention is changed to - the network platform is responsible for accepting the call answering 2, and the power is badly provided by the bonus to attract the user to answer the call to answer the caller' and then let the advertisement No longer limit the single-telephone end to achieve better advertising performance. Ten elephants do not “make the user's personal attributes to analyze the commodity items that they may purchase, in order to select the corresponding items of this product... = = answer the bell for the call, make the main ring of the w. Let s σ 4 play a role in the effective marketing of the object that is more educated to become a customer. μ [Embodiment] The foregoing and other technical contents, features and effects of the present invention: one with the reference pattern The detailed description of the preferred embodiment. τ will be: Read Figure 1, the network platform i of the present invention and one or two to provide an incoming call to the amateur ... wide mouth service, to replace one or A plurality of operators 3 for 200841696 21 and a provider 2 have a processing unit responsible for coordinating various telecommunication services - I repository group 22, and the processing unit 21 and the database group are constituted by a dialer. The processing unit 21 is responsible for The call answering and playing and the household making 22 are used to establish communication and storage data/2 between the calling terminal and the receiving terminal, and the transferring library group 22 includes the user calling the answering user to answer the data database 221 for For the processing unit 21 to === electric answering bell - "21" The user is dialed as the user of the caller.) Of course, the aforementioned Telecom 2 has multiple switches and multiple base stations and other functions, but this:, =, is familiar to the skilled person and is not improved by this case. The key point, so it is not here; it is also convenient for the 5 brothers. In this example, a telecom operator is used as an example. However, those who are familiar with the art know that the network platform 1 can cooperate with many dishes. It should not be restricted to a single telecom operator. The network platform i is composed of a server and has a unified network platform i. The control unit U, the database group 12 and the one responsible for the transmission network level σ 1 The transmission unit of the data between the two operators 2 。 3. For the convenience of operation, the network platform i of the embodiment further requires the user terminal 4, the user needs to first connect the electronic network through the connectable network platform The device 41 performs a booklet to obtain the user's personal data, and the user's personal data includes a user's name, a phone number that can set the caller's answer, such as the phone number of the mobile phone 42, and the like. u give more to the user after receiving the main book 5 User-specific account for bonus feedback and integrated into the user's personal data. Of course, 'the skilled person knows that the number of telephone numbers contained in personal data is unlimited and the type is not limited. 200841696 Telephone or home phone, only the carrier 2 who needs this phone can provide the call answering service. However, in the following description, for the convenience of explanation, the single mobile phone is taken as an example. Accepting the advertising business entrusted by the operator 3, Gu Yang said that the provider 3 provides the advertising content to be used as the answering ring, and the web platform 1 converts the advertising content into advertising materials, and then cooperates with the telecom operator 2 to advertise Since the data is answered by the electric bell, the database group 12 of the embodiment includes at least a maker database 121 for storing the personal data of the latter, an advertisement database 122 for storing the advertisement data, and a storage filial end 3 The relevant information database 123 and a questionnaire database 2 personal data further contain a user's telephone number corresponding to the telecommunications operator, which is input by the user. Control. Left foot i, so as to phone numbers for automatic Hunan determination. ' S ° Beko can be transmitted to the telecommunications company corresponding to this telephone number. Because of the current 3G electric smog, it will be used as a call nrv to transmit sound, and at least one of them can be transmitted. Furthermore, the material can be stored in the sound and image - for the user to use, the data in the questionnaire is deleted 124 is the information available for analysis = attribute data questionnaire, this personal attribute It may include the potential customers who use h for which project, etc., in order to control the interest items such as interest, recent commodity items to be purchased, etc.:: Second, personal attribute data to analyze user sexual data integration In the case of L, L, 70, 11 will enter the personal genus of the user's questionnaire, which can be timely and = personally poor. 'In the questionnaire database 124, 200841696 control list it u is responsible for user registration, call answering , bonus feedback and processing of advertising materials (more on this later). 2, in view of the fact that many telecom operators 2 have provided services for users to set up ringing and ringing through the network or public telecommunication network, the transmission of this embodiment is the same as that of the telecommunication industry 2 The caller's age is the last time, and the transmission method requested by the electric machine 2 is transmitted to the telecom operator through the Internet. 〃 First of all, the network platform 1 accepts the commission of the operator's 3 'playing the advertising content of the operator's 3 in the form of advertising and answering. The network is equal to the second party. The discounted amount of the deductible commodity price is provided for the product of the advertisement content, so that the network can be returned as a bonus to the user. In addition, the network platform ι is first and the operator 2 agrees, so that the telecom operator 2 sets the advertising material as its counterpart user...: to the user's call answer to the advertisement. Of course, the network of thousands of mouths 1 can be obtained from the self-employed phase 3 "users from the helmet must be #秄红打慈 m 丁免仏工者2' soil. Because /,,: pay any fee and can be from the network platform 1 Obtaining bonus feedback. Therefore, 'Telecom Group 2's database group 22 contains a...= user, which is used to record the processing unit 21 according to the requirements of the network platform 1: for: m electric words "2 to set the call answer setting, : The operator 2 can follow this with the network platform 1 to make the payment of the account, so that the taste of the end of the 4 is set to _ ° such as the station 1 to set the call to answer the bell, so the network - "the network of the flat 6 From the user of the Shita 10 set 1 user who can be used for each household appliance to set the call answer [business effective expansion] and is no longer limited to a single φ object can be used by Danyi in the early telecommunication industry users. 9 200841696 The advertising data setting process of this embodiment is described with reference to Fig. 2. The operator terminal 3 〇 + D 1 will be presented as an incoming call answering Internet transmission - the wide ^ can be - computer * can receive this advertising request through U At the time, the control of the Boss 1 is early - advertising content, this... In addition to the white space, (4) Xie (10), the content of the advertisement is required to be in the middle of the business. 3 In the step 6〗 Eight (Gu Yu, the control unit n uses the webpage to inform the provider 3 to charge the party ^, the sub-required provider 3 to provide JL business data such as company line number, address and electricity and 枓 ..., business platform 1 can be determined by the way ... put the way, etc., let the network π 3 two advertising costs. Control unit 11 will be the library ul The internal industry's greed is integrated into a database of business information stored in the database of the industry. For a reasonable fee, the fee of this embodiment is increased in addition to the number of times that the advertising materials of the company are basically set. The fee is reduced. Therefore, the more the advertisement data is set, the more the advertisements are charged. The higher the advertising fee is, the lower the advertising fee is. If the advertisements are set, the advertising fee is lower. ^ Use the record to record the number of times it is said. For the month b, the potential customers with higher purchase rate are advertised, so the control unit is more than v. 62 to select at least one item related to the content of this advertisement. Can be analyzed by the control unit 11 The content is automatically assigned to the item to which it belongs, and the relevant item is selected by the operator terminal 3, and the content of the advertisement item can be set to one or more. In this embodiment, the item is classified by product classification, for example, a flying car, a motorcycle. , funds, insurance, financial loans, children's toys, pet supplies, clothing, etc. 10 200841696 Finally, in step 63, control 覃亓]〗 剌 7° 11 format this advertising content into a phone call ringing format After the primary and secondary advertisements are poor, the advertisements are stored in the advertisement database 122, and the selected items in the advertisement data are further described as the attributes of the selected items in the step 62. Thus, the control unit 11 can be advertised in the advertisement. The repository 122 stores the advertising materials of various manufacturers in the advertising material Kangbei Bamboo 122. It should be noted that the content of the advertisement may also be notified to the network through other means, and is not limited to those disclosed in the foregoing embodiments. Then, the call answer setting process of the network platform 1 will be described with reference to FIG. The user of the user terminal 4 can make a setting request to the network platform 1 through the electronic device 41 for setting the incoming call answering, and the control unit U of the network platform i will initiate the incoming call answering in the (4) setting request (4). Set the process. Here, the user is set as the registered user. In order to ensure the correctness of the personal attribute data, in step 71, the control unit 11 of the network platform 1 first determines whether the current time has elapsed from the user's previous input of the personal attribute data for a preset time. If the determination in step 71 is YES, step 72 is executed, and the control unit u retrieves the questionnaire from the questionnaire database 124 to the user terminal 4' to use the questionnaire to request the user to input the personal attribute data' and then the control unit U to input the individual. The attribute data updates the personal data in the user's library 121. Conversely, if the determination in step 71 is no, the path jumps to step 73. In step 73, the control unit u analyzes at least one item of interest to the user based on the user's personal attribute data. In addition, the embodiment further provides a method for the user to select two types of advertisement materials, one is specified by the network platform, and the other is selected by the user to select 11 200841696 and the control unit u of the embodiment is displayed on the webpage. The way the options are available for the user to choose. Then, in step 74, the control unit u judges whether or not to accept the designation. If the determination in step 74 is YES, step 75 is executed, and the control unit u selects the advertisement data most relevant to the interest item 122 as the designated advertisement data (refer to the selected advertisement data) by using the analysis result of step 73. Designated advertising materials for users, in order to allow users to know in advance the designated advertising materials that will be used as their answering bells, and to advertise the users. The control unit 11 of the yoke example compares the analysis result of step=3 with the genus of the advertisement material in the advertisement database 122:=determined item to find out that the most relevant advertisement material 75 ends. After that, go to step 77. ^^4 When the judgment is no, 'Execute step %, for the convenience of the user to select and use:: According to the analysis result of step 73, select the advertisement database 122 ^ Xiaoqu project related advertising materials for the user to select, wide The soil η 牛 t can be played according to the user's control. After the step 76 of the first browsing is completed, step 77 is performed. Phone number ^ ^ ^, single ^ 1 will #1 take the user's profile 13, pass the order - ~, Μ together with the selected advertising data to the transmission unit transmission ^ ^ two to carry the phone number according to the carrier] The required operator 2, heart:: Tiger: the telecommunications with the advertising data transmitted to this telephone number, at this step; ^ the advertising material transmitted to the user's telecommunications operator 2 . The Yin's control unit η will return the corresponding bonus to the account of the user 12 200841696 profile to attract the user to make an answer setting. The bonus of the embodiment includes the discounted amount of the selected advertising material. In this embodiment, the advertising material is selected mainly by the user's purchasing interest, so the product of the selected advertising material is presumed to be the product of interest to the user, and if the bonus is purchased using the interest scale. The discount amount of the product will ensure that the user enters the correct personal attribute data to make the subsequent analysis result more correct, and the user may also increase the buying opportunity of the product of the advertising material due to the discount amount. Moreover, the profit may also include financial currency or commodity, etc., i is not limited to the embodiment. After the end of step 77, step 78 is executed, and the control unit U updates the set number of use records in the business data of the selected advertisement, and refers to incrementing the set number of times, so that the control unit 11 can periodically set the number of times to the operator terminal 3 The operator collects advertising fees. Note) Referring to Fig. 4, an explanation will be given of an action flow relating to an operator's call answering. First spring - stop
Lt 百无’在步驟81，電信業者2的處理單元21 判斷是否自么 時，、網路平台1收到廣告資料。若步驟81判斷為是 連同此廣告貢料一併收到的電話號碼來設定此電話 5泥石馬之來電 内。^ °為廣告資料並儲存於用戶來電鈴資料庫221 田 V驟81判斷為否時，跳至步驟83，以判斷是否經公 ♦電信網路收到# 所扭， 通話要未，此通話要求係由一發話端5 所提出以要欠盥心上 技藝者a ’一雙話端進行通話。應注意的是，熟習該項 聲，★ V驟$ 1與83的執行順序可依設計需求而調 亦可同時執行。 Λ Ί斯為是時，繼續步驟84，處理單元21執 13 200841696 行受話端撥接的工作並自用戶來電答鈐資料庫1擷取心 話端的來電答鈴以播放予發話端假設受話端為使用者= 行動電話42時’此刻，發話端5於等待接通行動電★舌u 前，處理單元21即以先前設定廣告資料為來電答鈴來播放 ’以進行廣告行銷。因此，有別於中華民國帛ΐ24875ι 號僅對狀單—的發話端進行來電答鈴廣告，本實施例係 對可能撥接㈣者的行㈣話42的親朋好友進行廣銷 ^使廣告對象可被有效增加。再者，通常親朋好㈣手 日守間相處過程的相互影響及物以類聚等因素，容易、 興趣，故本實施㈣❹者㈣ 來電答鈴以對可能有瞎”。貝枓來作為 有A冋購貝興趣的親朋好友進行廣主杆Lt 百无' At step 81, the processing unit 21 of the carrier 2 determines whether or not the network platform 1 receives the advertisement material. If the answer in step 81 is determined to be the telephone number received along with the advertising tribute, the caller of the phone 5 is set. ^ ° is the advertising data and is stored in the user's call bell database 221. When the field V is judged as no, the process jumps to step 83 to determine whether the call is received by the public telecommunication network, and the call is not required. It is proposed by a caller 5 to make a call to the programmer. It should be noted that, familiar to the sound, the order of execution of the V steps $1 and 83 can be adjusted according to the design requirements or simultaneously. Λ Ί 为 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , User = mobile phone 42" At this moment, the calling terminal 5 waits for the mobile phone to be connected to the mobile phone. The processing unit 21 plays the 'calling ringing with the previously set advertising material' for advertising marketing. Therefore, unlike the Republic of China 帛ΐ24875ι number, the caller answering advertisement is only made to the utterance of the singular order. In this embodiment, the friends and relatives who may dial (4) of the line (4) 42 are widely sold. Was effectively increased. In addition, usually the relatives and friends are good (four), the interaction between the hands and the day, and the factors such as the clustering are easy and interesting. Therefore, the implementation of this (4) ❹ ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( Interested friends and relatives
銷，來有效激發潛在客戶之講買 ”D 商品銷售量。 …2以“業者端3的 、、示上所述，本發明係由網路平台 來提A與電信業者2搭配 定ΐ;=務，且接受為受話端之使用者的設 ^求Μ達到使來電答铃之廣告對象更廣泛， =擇使用者有興趣的廣告資料為二 潛在客戶進行成功行銷之機率。 更“對 之較佳實施例而已，當不 即大凡依本發明申請專利 的等效變化與修飾，皆仍 惟以上所述者，僅為本發明 能以此限定本發明實施之範圍， 範圍及發明說明内容所作之簡單 屬本發明專利涵蓋之範圍内。 【圖式簡單說明】 圖 是本發明來電答鈐 之廣告用網路平台較佳 實施例 14 200841696 的示意圖，此網路平台係與一電信業者、一業者端與一使 用者端配合使用； 圖2是本實施例的廣告資料設定流程之一流程圖； 圖3是本實施例的來電答鈐設定流程之一流程圖；及 圖4是本實施例中電信業者的一運作流程圖。 15 200841696 【主要元件符號說明】 1網路平台 22資料庫群組 11控制單元 221用戶來電答鈴資料庫 12資料庫群組 222用戶設定資料庫 121使用者資料庫 3業者端 122廣告資料庫 4使用者端 123業者資料庫 41電子設備 124問卷資料庫 42行動電話 13傳輸單元 5發話端 2電信業者 61 〜63、71 〜78、81 〜84 步 21處理單元 驟 16Sales, to effectively stimulate the potential customers to buy "D merchandise sales. ... 2 to "business end 3,, the above description, the present invention is based on the network platform to mention A and the telecom operator 2 match; = And the acceptance of the user of the receiver is to achieve a wider range of advertising objects for the caller ringing. = Select the advertising material that the user is interested in to the second potential customer to successfully market. Further, the preferred embodiments of the present invention are not limited to the above, and the scope of the present invention is limited to the scope of the present invention. BRIEF DESCRIPTION OF THE DRAWINGS The simplicity of the present invention is within the scope of the present patent. [Simplified illustration of the drawings] The figure is a schematic diagram of a preferred embodiment 14 200841696 of the advertising network platform of the present invention, which is a network platform and a FIG. 2 is a flow chart of the advertisement data setting process of the embodiment; FIG. 3 is a flow chart of the call answer setting process of the embodiment; and FIG. It is a flowchart of the operation of the telecom operators in this embodiment. 15 200841696 [Description of main component symbols] 1 network platform 22 database group 11 control unit 221 user call answering database 12 database group 222 user setting database 121 user database 3 player end 122 advertising database 4 user end 123 business database 41 electronic device 124 questionnaire database 42 mobile phone 13 transmission unit 5 2, then the end step carriers 61 ~63,71 ~78,81 ~84 step 21 the processing unit 16