JP5691101B2 - Advertisement distribution apparatus, advertisement distribution method, and computer program - Google Patents

Description

  The present invention relates to an advertisement distribution technique for distributing an appropriate advertisement according to a customer.

  In a social situation where smartphones and tablets are rapidly spreading, it is an era when all citizens have one or more terminals. Conventionally, various advertising methods have been proposed through the Internet. For example, there are a method (see Patent Documents 1 and 2) that takes into account the user's desired advertisement genre information and a product purchase wish list, and a method that allows a signage terminal and an information terminal to cooperate (see Patent Document 3).

JP 2003-323569 A JP 2009-252152 A JP 2011-0778014 A

  However, in the modern society where the individuality of users is diversified and overflowing with goods, the consumer lives deeper than the above-mentioned conventional technologies, and paying attention to various lifestyle leads from the individual preferences of users. Therefore, there is a need for an effective advertisement distribution technology that matches the individual behavior patterns of consumers.

  In view of the above circumstances, it is an object of the present invention to provide an advertisement distribution apparatus, an advertisement distribution method, and a computer program that can respond delicately to user preferences and lifestyle leads.

One aspect of the present invention is an advertisement distribution device, wherein an acquisition unit that acquires attribute information of a user from a user terminal device, a setting unit that sets environment information corresponding to an access point to which the terminal device is wirelessly connected, A determination unit that determines advertisement data including a product advertisement to be presented to the user based on the attribute information and the environment information, an embedded unit that incorporates an electronic coupon into the advertisement data, and the terminal device that performs the access When wirelessly connected to a point, the advertisement data is transmitted to the terminal device, and at least one of the user's visual, auditory, olfactory, and tactile sensations provided in a wireless communicable area of the access point The distribution medium is a distribution medium other than the display according to the sense, with respect to the distribution medium that is a medium for appealing an effect appealing to the sense according to the advertisement data. The data to be executed by and a transmitter that transmits to the delivery media.

  Moreover, in 1 aspect of this invention, when a user trades goods using the said electronic coupon, the rewriting part which rewrites the said attribute information according to the content of the said transaction is further provided.

  Moreover, in one aspect of the present invention, the information processing apparatus further includes an adding unit that adds guidance data for guiding the user to a store where an electronic coupon can be used.

  Moreover, in one aspect of the present invention, the determination unit sets the advertisement data to content that is expressed in a manner according to the attribute information.

  In the aspect of the invention, the acquisition unit acquires the attribute information based on cookie information stored in the terminal device.

According to another aspect of the present invention, in the advertisement distribution method, an acquisition stage for acquiring attribute information of the user from the terminal device of the user, and setting for setting environment information corresponding to an access point to which the terminal device is wirelessly connected A determination step of determining advertisement data including a product advertisement to be presented to the user based on the attribute information and the environment information; a coupon incorporation step of incorporating an electronic coupon into the advertisement data; and the terminal device When wirelessly connected to the access point, the advertisement data is transmitted to the terminal device, and includes at least one of the visual, auditory, olfactory, and tactile sensations of the user provided in the wireless communication area of the access point For a distribution medium that is a medium that appeals to the senses, an effect that appeals to the senses according to the advertisement data is displayed or displayed according to the senses. And a transmission step of transmitting to the delivery media data to be executed by the delivery medium in the distribution mode.

One aspect of the present invention is an acquisition step of acquiring attribute information of the user from the terminal device of the user, a setting step of setting environment information corresponding to an access point to which the terminal device is wirelessly connected, and the attribute information And a determination step of determining advertisement data including a product advertisement to be presented to the user based on the environmental information, a coupon incorporation step of incorporating an electronic coupon into the advertisement data, and the terminal device wirelessly connecting to the access point A medium that transmits the advertisement data to the terminal device and appeals to a sense including at least one of the visual, auditory, olfactory, and tactile sensations of the user provided in the wireless communication area of the access point. Other than the display according to the sensation, an effect appealing to the sensation according to the advertisement data with respect to the distribution medium A computer program for executing a transmission step of transmitting the data to be executed by said distribution medium distribution mode to the distribution medium to the computer.

  ADVANTAGE OF THE INVENTION By this invention, the advertisement delivery which respond | corresponds delicately according to a user's preference and a life lead can be implement | achieved. Further, it is possible to guide the user from a location where the user is located to a nearby store or service providing location.

It is a block diagram which shows the structure of the advertisement delivery system of Embodiment 1. It is a figure which shows the structure of a wireless access point. It is a flowchart which shows the flow of a process of an advertisement delivery system. It is a figure which shows the example of a screen which added the point grant coupon and guidance information thru | or guidance information to the advertisement using this invention. It is an example of the table which a determination part refers. It is a figure which shows the example of a display of the advertisement data to which the electronic coupon and guidance data were added . It is a figure which shows the state which displayed the advertisement using this invention on the smart phone. It is a figure which shows the state which displayed the advertisement using this invention on digital signage.

  FIG. 1 is a block diagram showing the configuration of the advertisement distribution system 300. The advertisement distribution system 300 includes the information terminal 10, the digital signage 20, and the distribution server 100. The information terminal 10 and the digital signage 20 are connected to the distribution server 100 via the wireless LAN network 200. The distribution server 100 includes a transmission / reception unit 110, a storage unit 120, an acquisition unit 121, a setting unit 122, a determination unit 123, a built-in unit 124, an addition unit 125, and a rewrite unit 126.

  The information terminal 10 is a portable information device such as a smartphone or a tablet managed by the user. In the present embodiment, the information terminal 10 stores user attribute information. The user attribute information is personal information indicating various attributes of the user. For example, ID number, model name of the information terminal 10, password, age, birthday, gender, residence, health data, taste, hobby, special skill , Product purchase history and possession point information. The digital signage 20 is an advertising medium that distributes video or the like on a display (digital signage terminal) installed in a number of publicly visible places (street corners, stores, stations, etc.). The digital signage 20 facilitates targeted advertising activities.

  The acquisition unit 121 is configured to acquire user attribute information from the information terminal 10 via the transmission / reception unit 110. As an aspect of information acquisition by the acquisition unit 121, an aspect of acquiring information based on attribute information based on cookie information related to the Internet usage history stored in the information terminal can be cited. In addition, the acquisition unit 121 may automatically read already set information in the information terminal 10 to acquire information, or may adopt a configuration that prompts user input to the information terminal 10 by a questionnaire format or the like.

  The setting unit 122 is configured to set environment information for each of a plurality of wireless access points installed on the street. Specific environmental information includes the location and area for each wireless access point, the status of nearby stores and signs, temperature, humidity, discomfort index, weather, and other information that differs for each wireless access point, as well as the season and time Information common to all wireless access points such as The determination unit 123 determines advertisement data including a product advertisement to be presented to the user based on the attribute information acquired by the acquisition unit 121 and the environment information set by the setting unit 122.

  The content of the product advertisement (advertisement content) is selected from those previously stored in the storage unit 120 by the advertiser (advertisement store / company). For example, if the preference that the user likes tea is known as the attribute information, and if it is determined that the temperature near the wireless access point is as low as 5 degrees Celsius as the environment information, the determination unit 123 Based on both pieces of information, the user selects a warm tea drink as an advertising product because he or she may desire a warm drink. Further, the determination unit 123 may determine by combining a plurality of attribute information, or may determine by combining a plurality of environment information. For example, the preference information that the user likes tea as attribute information, the information that many beverages with milk or sugar-free beverages are purchased as past product purchase history, and the temperature near the wireless access point as environmental information are in degrees Celsius In combination with the information that it is 5 degrees, a mode in which a warm sugar-free black tea beverage with milk is selected as an advertising product is exemplified.

  As options for the product advertisement to be determined by the determination unit 123, the advertiser (advertisement store / company) stores various products in the storage unit 120 in advance. Moreover, it is preferable that an administrator or an advertiser of the distribution server 100 sets which item of the attribute information and environment information of the user the user should pay attention to. The incorporating unit 124 adds an electronic coupon to the advertisement data determined by the determining unit 123. The content of the electronic coupon may be a content such as discount sale of the advertisement target product, provision of the product for free, or presentation of an appendix. The rewriting unit 126 rewrites the attribute information held by the acquiring unit 121 according to the contents of the transaction when the user uses the electronic coupon added by the built-in unit 124 to transact the product. Specifically, the sales history information is added to the sold product, or the holding points are increased according to the product purchase. In addition to the electronic coupon added by the built-in unit 124, the adding unit 125 adds, to the advertisement data determined by the determining unit 123, guidance data that guides the user to a store where the electronic coupon can be used. For example, a map to the store is attached.

  Next, a configuration example of the wireless access point 500 will be described with reference to FIG. Wireless access points are installed in various places such as stations, schools, and office buildings. The internal configuration of the wireless access point 500 includes a central controller 510, a storage unit 520, a wireless communication unit 530, and a wired communication unit 540.

  In order to explain the operation of the advertisement distribution system 300, an example of the operation of the advertisement distribution system 300 will be described using the flowchart of FIG. First, the administrator of the distribution server 100 provides environmental information associated with each wireless access point AP, digital signage 20, and illumination facility IL (for example, the location of the wireless access point AP is Shibuya, the season is winter, and the time zone is daytime). It is registered in the setting unit 122 in advance (S1). Next, the user registers user attribute information (user ID, 20s, female, Tokyo, tea lover, smartphone model) in the information terminal 10 so that recommended advertisement information can be obtained (S2). . Next, it is detected that the user information terminal 10 has moved into the communication area of the wireless access point AP (S3). Then, the user information terminal 10 establishes communication with the transmission / reception unit 110 of the distribution server 100, and the distribution server 100 performs user authentication using the user ID and password (S4). Next, the acquisition unit 121 of the distribution server 100 acquires the registered attribute information (user ID, 20s, female, Tokyo, tea lover, smartphone model) from the information terminal 10 (S5).

  Next, the determination unit 123 of the distribution server 100 determines a product to be proposed to the user based on the user attribute information and the environment information (S6). As an example, since the neighborhood of the access point AP is cold, I suggest a hot drink, I suggest tea because I like tea, I suggest sweets because I like sweets, I suggest drinks with milk because there are many drinks with milk in the purchase history It is possible to propose a sweetened hot tea with milk, taking into account the overall situation. Specifically, the determination unit 123 can make such a determination by referring to a table as shown in FIG. In the table shown in the figure, environmental information [temperature] and attribute information [preference 1] [preference 2] [purchasing history of milk-containing beverages] are classified according to conditions, and advertisements are made according to the contents. The target product (for example, the sweetened hot tea with milk of the product M) is associated. When the target product is food or clothing, the determination of the advertisement target product based on [temperature] that is environmental information and [preference] and [purchase history] that are attribute information is particularly effective. Then, the determination unit 123 of the distribution server 100 sets the advertisement data of the product as a decoration with reference to the attribute information, and sets the content to be expressed in a manner according to the attribute information (S7). Here, the determination unit 123 determines whether or not to add decorations to the advertisement data of the merchandise and refers to a table as shown in FIG. In the table shown in the figure, a decoration color and a decoration pattern are associated with each other according to [location] that is environment information and [sex] that is attribute information. By referring to such a table, if the wireless access point is in Shibuya and the target user is a woman, the determining unit 123 sets the color of the decoration of the advertisement data to pink, Or a fancy form (floral pattern). In general, among user attribute information, especially gender has a great influence on the mode of advertisement that the user likes, so it is considered effective to change the decoration mode of the advertisement data according to gender. Similarly, music data such as sound effects may be added to the advertisement data. For example, if the user likes Beethoven's music, it is also preferable to add sound effects of classical music.

  Next, as shown in FIG. 6, the incorporation unit 124 of the distribution server 100 adds an electronic coupon to the decorated advertisement data (S8). Regarding the coupon, the built-in unit 124 may refer to the same table as in FIG. 5, and if the user is a woman, the advertisement data may be in a decoration mode according to the preference of the woman, such as pink. Next, as illustrated in FIG. 6, the adding unit 125 of the distribution server 100 adds guide data that guides the user to a store where the electronic coupon can be used (S9). For example, a map to the store is attached. Next, the distribution server 100 transmits the finished advertisement data to the information terminal 10 by the function of the transmission / reception unit 110 (S10). That is, the advertisement data is transmitted to the information terminal 10 when the information terminal 10 is wirelessly connected to the wireless access point AP. As a mode of transmission, a mail function, a message, an application function, or the like may be used. FIG. 7 shows a state in which an advertisement screen is displayed on an information terminal composed of a smartphone. Further, the distribution server 100 outputs the selected advertisement in various modes (digital signage illumination, etc.). Specifically, the distribution server 100 transmits the advertisement data to the digital signage 20 near the wireless access point AP (S11). In order for the distribution server 100 to appropriately transmit the advertisement data to the digital signage 20 nearest to the user, each signage facility is provided at each wireless access point AP installed in a plurality of locations (for example, Shinjuku, Ikebukuro, and Shibuya). Have a table associated with. Then, the distribution server 100 refers to this table and transmits the advertisement data to the signage facility closest to the wireless access point AP that the user has accessed with the information terminal 10.

  FIG. 8 shows the advertisement screen displayed on the digital signage 20. Furthermore, the distribution server 100 transmits a lighting signal to the illumination facility IL near the wireless access point AP (S12). It is also preferable to turn on the illumination as a route guide to the store. Specifically, the presence / absence of lighting of individual lights in the plurality of illumination facilities IL is associated with the guide route to each store. Then, an ID number is assigned to each light. For example, when guiding to the store A, the light (ID number 100 to 200) is turned on, and when guiding to the store B, the light (ID number 300 to 400) is turned on. It can be used as a route guide.

  When a user purchases a product or uses a service in accordance with an advertisement provided by the user, the purchase can be realized by holding the information terminal 10 over the POS device of the store and performing wireless communication. . In accordance with the purchasing activity using the information terminal 10, it is preferable to give a user a privilege such as a price discount of a product or the like and addition of commercialization points held by the user (for example, acquisition of 10 points). Moreover, the rewriting part 126 of the delivery server 100 rewrites a user's attribute information according to the content of transaction, when a user trades goods using an electronic coupon. That is, an event of purchasing a product or the like by the user is reflected (feedback) on the attribute information of the user. For example, the rewriting unit 126 updates the product purchase history and performs addition of the commercialization points as described above. In this case, various settlement functions are incorporated. Thereby, it can be made known how the effect of the present invention is.

  In the present embodiment, not only can the user purchase the product that he / she potentially desires, but if the user's birthday (attribute information) is clear, for example (environment information of the wireless access point) It is also possible to provide new joys such as presenting congratulatory messages to users all at once using street displays and illumination.

  A number of specific examples of attribute information and environment information are shown. For user attribute information, user ID / password, age, gender, residence, health data, hobbies, favorite colors, favorite music, favorite sounds, favorite sports, favorite celebrities, special skills, purchase history, possession Point, place of birth, work place, etc. are listed. Examples include male / female, residence (Shibuya, Tokyo, Kanto, Tohoku, Hokkaido, etc.), health data (blood pressure, height, weight, blood sugar level, average sleep time, etc.), favorite color (red, blue, yellow, Pink, black, white, etc.), favorite music (classic, hip hop, pops, etc.), favorite sounds (water flowing sounds, bird calls, mechanical sounds, engine sounds, etc.), favorite sports (soccer, baseball, Tennis, etc.), favorite celebrities (idols, Korean actors, etc.), special skills (sports, games, paintings, etc.), purchasing history (high / low coffee purchase frequency, high / low tea purchase frequency, etc.) It is done. As for the environmental information, information on the advertisement location includes store position, signboard position, wireless access point position, area, season, time, temperature, humidity, weather, discomfort index, and the like. Information on the advertising company includes advertisement distribution conditions, advertisement contents, distribution time zone, address, business hours, lunch time, weekly holidays, and handling products. Examples include low / high temperature / humidity / discomfort index, commuting time / lunch time / dinner time, region (Tokyo, Kanto, Tohoku, Hokkaido, etc.), altitude, sea location, mountain location, lake Places, sightseeing spots, residential areas, and times (working hours, lunch hours, dinner hours, etc.).

  Specific examples of how to distribute advertisements are also given. The distribution medium here is a medium for performing an effect that encourages a passerby who has entered the wireless communicable area to guide the advertisement store or purchase a product of an advertising company. Specifically, visual appealing media include illuminations, digital signage, fountains, door opening / closing, automatic escalator operation, vending machines and lamps on display shelves, etc. There are reproductions of animal crying, tides and water flowing sounds, warning sounds, etc. The medium that appeals to the sense of smell includes the sending of scents by fragrances, etc. The medium that appeals to the sense of touch includes air, cold air, warm Wind, flower confetti, confetti and so on. As an advertisement distribution mode, in order to maximize the production effect based on the attribute information and the environment information, a recommendation is made based on information on past purchase history, new products, and best-selling products. Specifically, as an advertisement distribution mode that appeals visually, the illumination lamp is lit in the user's favorite color, the favorite sport / celebrity appears in the digital signage 20, and the type and color of the product displayed on the digital signage 20 Or change it. The introduction of merchandise for men may include sugar-free drinks, tobacco, gambling, games, and the like, and the introduction of merchandise for women may include sweetened drinks, perfumes, cosmetics, clothing, accessories, bags, and sweets. In addition, the advertisement distribution mode that appeals to the auditory sense is the distribution of music that the user likes (classic, hip hop, pops, etc.) and the user's taste (mountain lover / sea lover), animals, mechanical sounds, and engine sounds. It is possible to consider the ones that have been introduced, and the effects of healing and excitement. Further, as an advertisement distribution mode that appeals to the sense of smell, it is conceivable to send a scent that the user likes / dislikes, and as an advertisement distribution mode that appeals to the sense of touch, when the user approaches the digital signage 20, If the user stands at the store entrance, confetti may be scattered.

  The scope of application of the present invention is not limited to the information terminal 10, the digital signage 20, and the illumination, but the media that guides the user is linked to a signboard advertisement, uses speakers that emit sound, It is also possible to cooperate with attractions such as fountains. User guidance is not only for stores, but also for commercial halls, concert halls, schools, private schools, vending machines, etc., as well as city halls, parks, public halls, etc. It can be considered for public use. In the event of a natural disaster, it is also possible to inform a safe place or a dangerous place.

  The embodiment of the present invention has been described in detail with reference to the drawings. However, the specific configuration is not limited to this embodiment, and includes designs and the like that do not depart from the gist of the present invention. Needless to say, the above-described embodiment and a plurality of modifications can be combined within a range in which the contents do not conflict with each other. Further, in the above-described embodiments and modifications, the structure of each part has been specifically described, but the structure and the like can be changed in various ways within a range that satisfies the present invention.

DESCRIPTION OF SYMBOLS 10 ... Information terminal, 20 ... Digital signage, 100 ... Distribution server, 110 ... Transmission / reception part, 120 ... Storage part, 121 ... Acquisition part, 122 ... Setting part, 123 ... Determination part, 124 ... Incorporation part, 125 ... Addition part , 126 ... rewriting unit, 200 ... wireless LAN network, 300 ... advertisement distribution system

Claims (7)

An acquisition unit for acquiring attribute information of the user from the terminal device of the user;
A setting unit for setting environment information corresponding to an access point to which the terminal device is wirelessly connected;
A determination unit that determines advertisement data including a product advertisement to be presented to the user based on the attribute information and the environment information;
A built-in unit for incorporating an electronic coupon into the advertisement data;
When the terminal device is wirelessly connected to the access point, the advertisement data is transmitted to the terminal device, and at least the visual, auditory, olfactory, and tactile sensations of the user provided in the wireless communication area of the access point Data for causing the distribution medium to execute an effect appealing to the sense according to the advertisement data in a distribution mode other than the display according to the sense for a distribution medium that is a medium appealing to a sense including one A transmission unit for transmitting to a distribution medium ,
The transmitting unit transmits data for reproducing any of music, animal crying, tide or water flowing sound, warning sound to an acoustic device which is a medium appealing to hearing among the senses, or the An advertisement distribution apparatus that transmits data for causing a device, which is a medium appealing to a sense of touch, among the senses, to perform an effect by any one of air blowing, cold air, hot air, flower snowfall, and confetti .   The advertisement distribution apparatus according to claim 1, further comprising a rewriting unit that rewrites the attribute information according to a content of the transaction when the user uses the electronic coupon to transact a product.   The advertisement distribution apparatus according to claim 1, further comprising an adding unit that adds guidance data for guiding the user to a store where an electronic coupon can be used.   The advertisement distribution device according to any one of claims 1 to 3, wherein the determination unit sets the advertisement data to a content expressed in a manner corresponding to the attribute information.   The advertisement distribution device according to any one of claims 1 to 4, wherein the acquisition unit acquires the attribute information based on cookie information stored in the terminal device. An acquisition step of acquiring attribute information of the user from the terminal device of the user;
A setting step of setting environment information corresponding to an access point to which the terminal device is wirelessly connected;
A determination step of determining advertisement data including a product advertisement to be presented to the user based on the attribute information and the environment information;
A coupon incorporation step of incorporating an electronic coupon into the advertisement data;
When the terminal device is wirelessly connected to the access point, the advertisement data is transmitted to the terminal device, and at least the visual, auditory, olfactory, and tactile sensations of the user provided in the wireless communication area of the access point Data for causing the distribution medium to execute an effect appealing to the sense according to the advertisement data in a distribution mode other than the display according to the sense for a distribution medium that is a medium appealing to a sense including one A transmission stage for transmitting to a distribution medium ,
In the transmission step, transmission of data for reproducing any of music, animal crying, tide or water flowing sound, warning sound to an acoustic device which is a medium appealing to hearing among the senses, or An advertisement distribution method characterized by transmitting data for causing a device, which is a medium that appeals to the sense of touch among sensations, to execute an effect by any one of air blow, cold air, hot air, flower snowstorm, and confetti . An acquisition step of acquiring attribute information of the user from the terminal device of the user;
A setting step for setting environment information corresponding to an access point to which the terminal device is wirelessly connected;
A determination step of determining advertisement data including a product advertisement to be presented to the user based on the attribute information and the environment information;
A coupon incorporation step of incorporating an electronic coupon into the advertisement data;
When the terminal device is wirelessly connected to the access point, the advertisement data is transmitted to the terminal device, and at least the visual, auditory, olfactory, and tactile sensations of the user provided in the wireless communication area of the access point Data for causing the distribution medium to execute an effect appealing to the sense according to the advertisement data in a distribution mode other than the display according to the sense for a distribution medium that is a medium appealing to a sense including one to execute a transmission step of transmitting to the delivery media into the computer,
In the transmission step, transmission of data for reproducing any one of music, crying sound of animals, sound of flowing tide or water, warning sound for an acoustic device which is a medium appealing to hearing among the senses, or device is a medium that appeals to haptic of sensations, blowing cold air, warm air, Hanafubuki, because the computer program to perform the transmission of the data for executing the effect by any of confetti.

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