JP2002269454A - Advertisement distribution system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system allowing a communication fee, which was borne by a user, to be distributed, at need, to sponsor companies when the user utilizes a site having advertisement information inserted therein. SOLUTION: A portable radio browser terminal 101 such as for I-mode and a portable ratio base station 102 are connected to an advertisement site 103 through the Internet 100. The advertisement site 103 comprises a personal data base 104 and an advertisement data base 105. A general site 106 is a conventional contents information providing site and has a contents information data base 107, and responding to a request from the Internet, a Web server distributes contents information.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system in which, when an advertisement is added to content provided by a provider, a sponsor of the advertisement can bear a communication fee generated by browsing by a user.

[0002]

2. Description of the Related Art Recently, an Internet connection service for mobile phones using a packet network of a communication company such as i-mode has been developed.
It is growing rapidly in its market size. When the user uses the content provided by the provider, the user pays a fee according to the communication status (packet amount, connection time, etc.).

[0003] The Internet access service for mobile phones, which has a large number of users as a result of rapid growth, has become an attractive advertising medium for sponsor companies who want to advertise their own. However, from the standpoint of a user who bears the communication fee, it is irrational to pay the communication fee for browsing contents other than the content he or she needs, and there is a limit to the posting of advertising information by companies.

For example, Japanese Patent Application Laid-Open No. H10-210192 discloses
In the mobile communication service system, when a specific subscriber who has a low-price subscription contract receiving the provision of the advertisement information makes a call, the advertisement information is transmitted in a transmission form predetermined by the subscription contract. A specific subscriber detecting means for detecting a call of a specific subscriber, an advertisement transmitting means for transmitting advertisement information in a predetermined transmission form when the specific subscriber makes a call, and a call charge of the specific subscriber. And a charge calculating means for calculating. Thereby, by providing the transmitting means of the advertisement information in the mobile communication service system,
It is disclosed that it is possible to reduce the charge by allowing an advertisement provider to bear a part of the telephone charge and increase the number of subscribers to promote use.

[0005] Alternatively, as in Japanese Patent Application Laid-Open No. 2000-278760, an area / region considering the position and time zone of a mobile communication device at the time of call connection is considered.
Mobile communication capable of transmitting time-limited advertising information (region / time-limited information or region / time-limited advertising information) in a timely manner in accordance with the TPO to optimize customer satisfaction and distribution effects. A content distribution system and a mobile communication content distribution method are also disclosed.

However, in such a conventional distribution method, the user always receives the advertisement, and cannot select to view only the content information at his own expense without receiving the advertisement.

[0007]

Here, when the sponsor company publishes its own advertisement, if the sponsor company bears the communication fee only for communication for browsing the site where the advertisement is inserted, The user can browse the site as necessary without paying a communication fee. It is an object of the present invention to provide a system in which, when a user uses a site in which advertisement information is inserted, a communication fee conventionally paid by the user can be distributed to a sponsor company as needed.

[0008]

Means for Solving the Problems In order to solve the above-mentioned problems, the present inventors have conducted intensive studies and have taken the following means.
That is, in a system in which a user receives and browses content information of an information providing site by communication with a wireless portable browser terminal having a terminal ID, 1) specifying a user who has accessed the system by referring to the terminal ID Means, 2) acquisition means for acquiring content information in response to a user's request input, 2) advertisement addition means for adding advertisement information to the acquired content information, 3) distribution means for delivering content information with advertisement to the user, 4) Recording means for recording the browsing status of the content information with advertisement by the user, and an advertisement distribution system characterized by including the above means as constituent elements.

Here, the communication fee generated by the user's browsing is provided with accounting calculation processing means for referring to the record of the access status and making a part or all of the charge to the advertiser's burden of the advertisement information. By performing the billing process, the user can access without worrying about the communication fee, so that the number of accesses can be increased.

[0010] Alternatively, the user obtains a score corresponding to at least one of the access status obtained by referring to the record and the evaluation of the action performed by the user on the advertisement or the site associated with the advertisement. May be provided to the user, and points corresponding to the record of the communication may be provided to the user. The provision of the score may be performed by accumulating the score for each user in a database prepared in advance.

[0011] In the advertisement adding means of the system of the present invention, the advertisement information to be added includes a current time, a user's location information,
If the advertisement information is selected with reference to at least one selected from the user's personal attributes, the advertisement may be suitable for the TPO. These personal attributes include name, location, address, phone number, gender, age (date of birth), occupation, preferences, hobbies,
It is desirable that at least one is selected from data on annual income, presence of spouse, presence of child, and kinship. It is more preferable that these personal attributes are registered as personal data in a database prepared in advance.

The position information is based on position information obtained by detecting a current position by receiving a positioning radio wave from a GPS satellite, and transmission / reception information between base stations in a communication network for communicating with the wireless portable browser terminal. If the location information is at least one selected from the detected location information and the location information of the communication area where the wireless base station connected to the wireless portable browser terminal is present, the location information matching the advertisement distribution may be extracted.
Further, based on a means for receiving a positioning radio wave from a GPS satellite to detect a current position and transmission / reception information between base stations in a communication network for communicating with the wireless portable browser terminal, the current state of the wireless portable browser terminal is determined. It is more preferable to use the position information detected by means using both the means for determining the position and the means for determining the position.

[0013] Further, if the advertisement adding means is provided with a time table which specifies a time zone in which the advertisement information is to be flown, advertisements more matched to the user can be delivered.

Here, the content information with advertisement is composed of a combination of the content information screen and the advertisement information screen, time division for switching the content information screen and the advertisement information screen at fixed time intervals, and a screen displayed by the combination of the composition and the time division. , The effect of advertisement distribution is enhanced. Alternatively, the distribution advertisement may be a sound generated from a wireless portable browser terminal.

It is desirable that the advertisement information is linked to an EC site corresponding to the product or service of the advertisement. When shopping is performed on the linked EC site, if the point user accumulating means for providing the points corresponding to the purchase to the user is provided, the effect of accessing the advertisement can be further enhanced. In addition, if the communication fee to be allocated to the advertiser is at least one fee selected from charging based on a pay-as-you-go system, charging based on connection time, and charging based on a fixed system, the burden on the user is reduced and the access to the system is increased. Good.

Furthermore, if the advertising system described above is incorporated as a carrier function of a wireless portable browser terminal that provides an Internet connection service, connection efficiency may be improved.

[0017]

DESCRIPTION OF THE PREFERRED EMBODIMENTS

Embodiment 1 The following is a more detailed description based on the drawings. FIG. 1 shows an outline of the first embodiment. Reference numeral 101 denotes a wireless portable browser terminal for i-mode or the like, and reference numeral 102 denotes a wireless portable base station, which is connected to the advertisement site 103 via the Internet 100. The advertising site 103
It has a personal database 104 and an advertisement database 105 as its components. The general site 106 is a conventional content information supply site, has a content information database 107, and is a web server that distributes content information in response to a request from the Internet. A user who does not want to see the advertisement may directly access the content information supply site 106.

FIG. 2 shows the configuration of the personal database 104. The personal ID 201 is a unique identifier for managing personal information in the advertising site 103. The terminal unique ID 202 is a unique identifier assigned to the terminal, and can identify the owner. Attribute data 2
03 is personal information registered in advance and stored in association with a personal ID. FIG. 3 shows an example of attribute data of a certain man, and FIG. 4 shows an example of attribute data of a certain woman. The distribution history 204 records a history of browsing a distribution content site in this advertising site. The access history database 205 records the status of access to the advertisement.

FIG. 5 shows a part of the configuration of the advertisement database 105. A firing condition of a rule for determining and delivering an advertisement target for each advertisement (usually a rule in an if-then format) is stored in the form of a personal attribute category and its attribute value. Referring to FIG. 5, "Hawaii tour"
Is targeted at users whose gender is male and their annual income exceeds 10 million yen. For “Hawaii 3 nights 4 nights departure from Nagoya”, the target is those who live in the Chubu region with an annual income of less than 5 million yen. Become.

Next, an advertisement suitable for an individual user will be described. Referring to the personal attribute data of FIGS. 3 and 4 and the advertisement database of FIG.
Men who are 5 years old and have an annual income of 10 million yen to 12.5 million yen apply to the user group whose gender is male and whose annual income exceeds 10 million yen.
The women with between 100,000 yen and 2 million yen have an annual income of 500 in FIG.
A residential area of less than 10,000 yen applies to the user segment in the central region.

The operation of distributing the content with the advertisement to the user who has accessed the advertisement site will be described. FIG.
Is a flowchart showing the operation. First, in the connection step 601, the user sets the address of the advertisement site 103 in the wireless portable browser terminal 101 and presses the connection button. In response, the wireless mobile browser terminal 1
Transmission data including the terminal ID of 01 and the connection destination address is transmitted from the wireless portable browser terminal 101 to the wireless base station 102.

In the personal identification step 602 based on the terminal ID, the advertisement site 103 is transmitted via the wireless base station 102.
Mobile browser terminal 101 of the user who made a call connection to
Is read out of the transmission data, and the personal database 104 having the data structure shown in FIG. 2 is searched based on the terminal ID of the wireless portable browser terminal 101, and the user (the wireless portable browser terminal that has made a call connection) is searched. ) Is an advertising service target user.

If the user connected to the radio base station is an advertisement service target user, in the individual attribute extraction / position detection step 603, extraction of the personal attribute of the user connected to the radio base station and detection of the position are performed. Done. The extraction of the personal attribute is performed with reference to the personal database 104.

The detection of the position will be described in detail here. FIG. 7 is a data structure diagram of a radio station belonging area identification management table. While reading out the identification number of the wireless base station 102 that transmitted the transmission data from the transmission data,
The wireless base station 102 that has transmitted the transmission data determines which of the advertising areas (A, B, C, and D shown in FIG. 6) belongs, and detects it as position information.

FIG. 8 is for identifying whether the area is a CM target area. Areas B and C indicated by 1 indicate that a CM is to be added, and areas A and D indicated by 0 are added. Indicates that it is not applicable. In the distribution advertisement discrimination step 604, it is used to determine whether or not to perform advertisement distribution with reference to the region identification management table.

Content / advertisement call step 605
In the case of delivering an advertisement, the personal attribute of the specified user is extracted, and an advertisement matching the personal attribute is selected from the advertisement database 105 and called. Also,
A guidance screen as shown in FIG. 9 corresponds to the user's wireless portable browser terminal 101 connected to the advertisement site 103, and the user can specify from the address of a general site that the user wants to view or a bookmark registered in advance. ,
Calling of the content information stored in the content DB of the general site is also performed.

Next, in the screen editing step 606, the selected advertisement is screen-edited with the content transmitted from the designated general site, and the user distribution step 607 is performed.
, Is distributed as a screen with the corresponding advertisement. FIG.
FIG. 11 shows a case where the user accesses a general site that supplies information on Hawaii. FIG. 10 shows an edited screen distributed to a user group whose gender is male and whose annual income exceeds 10 million yen. This is a screen that is distributed to a user segment in which a residential area of less than 10,000 yen is located in the central region.

User access status record storage step 60
At 8, the access status to the delivered advertisement is recorded in the personal database 104. Communication charge calculation step 6
In step 09, thereafter, the recorded access status of the advertisement service is identified, and if it has been accessed, the call charge is reduced. Next, in a billing settlement step 610, a process of subtracting a charge for a free call from a billing amount is performed, and billing or settlement is performed.

In the present embodiment, the call is treated free of charge. However, a call discount process in which a predetermined ratio of the call charge is reduced to a charge process that is subtracted is also possible. At the same time, the amount obtained by performing the call subtraction processing at the time of executing the above-mentioned call charge subtraction processing is accumulated as a sponsor point, and the communication cost corresponding to the provision of the advertisement service is separately charged to the advertisement sponsor (free call processing or call discount). Processing) Perform processing.

The advertisement portion is a link to the EC site, and links to a reservation screen of the EC site as shown in FIG. By arranging in this way, the purchase can be completed by a simple operation, which is convenient.

Further, here, clicks on the advertisement portion are stored as a history in the distribution history of the personal information database, and statistics for each personal attribute of the user are created. This statistic is useful marketing data for the sponsor company of the advertisement.

[0032]

Second Embodiment FIG. 13 shows an outline of a second embodiment. 1
Reference numeral 301 denotes a wireless portable browser terminal having a GPS function, 1302 denotes a wireless base station, and 1300 is connected to an advertisement site 1303 via the Internet. The advertisement site 1303 includes a personal database 1304, an advertisement sound source 1305, a timetable 13
06, and a position information acquisition unit 1307 for reading position information extracted by the GPS of the wireless portable browser terminal. The general site 1308 is a conventional content information supply site, has a content information database 1309, and is a web server that distributes content information in response to a request from the Internet.

FIG. 14 is a flowchart of the second embodiment. In the connection step 1401, a subscriber makes a call connection from the wireless portable browser terminal 1301 via the wireless base station 1302. Next, in a personal identification step 1402 by terminal ID, it is determined whether or not the subscriber of the wireless portable browser terminal 1301 is a subscriber to whom the advertisement service is applied.
If the user of the wireless mobile browser terminal 1301 that has made the call connection is the target subscriber, the time zone and the wireless mobile browser terminal 13 are detected in the time zone / position detection step 1403.
01 is detected. Next, reference step 140
In 4, the time table 1306 that defines the time zone in which the advertisement should be played and the extracted time zone / position information are referred to.

As a result, when the time period in which the advertisement is to be played and the location information is contained in the predetermined area, in the audio advertisement placement step 1405, the connection to the advertisement sound source 1305 is made before the connection processing to the general site. Advertisement information (voice) is heard to the subscriber of the wireless portable browser terminal 1301 that has performed.

Here, it is assumed that the time for hearing the advertisement information is 15 seconds. After the lapse of 15 seconds, in the user distribution step 1406, the first embodiment is performed in order to continue the normal connection processing.
The screen switches to the general site setting screen similar to that described in. Next, in a point accumulation step 1407, points are accumulated in the personal database 1304 according to the record of the distribution of the advertisement service.

For example, the user of the wireless portable browser terminal 1301 as a subscriber to whom the advertisement service is applied connects to the wireless portable browser terminal 1301 via the wireless base station 1302 near a station located in the advertisement target area in the communication area. When connecting to a general site, "... (CM
Song) Today, an advertisement such as "Bargains are open until 5:00 pm on the 3rd floor of XX supermarket"
It flows from 1 and the communication fee is free for 10 minutes after this advertisement. Here, a method using only GPS is adopted as a method for extracting position information. However, the method of the present invention is not limited to this, and means for detecting a current position by receiving positioning radio waves from GPS satellites And a means for determining the current position of the wireless portable browser terminal based on transmission / reception information between base stations in a communication network for performing communication with the wireless portable browser terminal. Is also good.

[0037]

Third Embodiment FIG. 15 shows an outline of a third embodiment. 1
Reference numeral 501 denotes a wireless portable browser terminal such as an I-mode.
Reference numeral 502 denotes a wireless portable base station, which is connected to a distribution site 1504 of the present invention via the Internet 1503. The distribution site 1504 is a position information acquisition unit 150 using the same GPS as in the second embodiment as a constituent element.
5, a personal information database 1506, an advertisement database 1507, and a content database 1508.

FIG. 16 shows the configuration of the personal information database 1506. Personal ID 1601 is distribution site 15
04 is a unique identifier for managing personal information. The terminal unique ID 1602 is a unique identifier assigned in the terminal manufacturing process, and can identify the owner. The attribute data 1603 is personal information registered in advance, and is stored in association with a personal ID. In the point 1604, points corresponding to the access status to the distributed site advertisement are registered and accumulated.

FIG. 17 shows the configuration of the advertisement database 1507. An advertisement is stored in a form corresponding to each of the matrices corresponding to the area determined from the attribute type and the location information acquired by the location acquisition means. FIG. 18 is a diagram showing types of attributes. The attribute type is determined by a combination of six attribute items (residence, gender, age, occupation, hobby, annual income). Where the attribute value is all
Indicates that this attribute item is all attribute values.

FIG. 19 shows a flow of distributing a content to which an advertisement is added to a user who has accessed to acquire the content. First, site connection step 190
At 1, the user connects a mobile browser terminal to the site. Next, in a location information acquisition step 1902, location information detected by the GPS chip of the terminal is acquired, and an area where the user is currently located is extracted. In the personal identification step 1903, the personal identification of the user is performed by referring to the terminal unique ID registered in advance in the personal information database 1506 with the terminal unique ID. In a personal attribute extracting step 1904, personal attributes are extracted from the personal information database of the specified individual, and the attribute type of the user is determined. In the distribution advertisement selection step 1905, the acquired area, attribute type, and advertisement database 150
From 7, select an advertisement that matches this user. In the screen editing step 1906, the selected advertisement is edited as an advertisement-added screen for alternately switching between the screen of the content stored in the content database 1508 and
In a screen distribution step 1907, distribution is performed.

FIG. 20 is an image diagram showing a screen with advertisement. When the content screen 2001 is played for 5 minutes, 15
Switching is performed at regular intervals, for example, the advertisement screen 2002 is played for seconds. Here, if an operation such as a click is performed, the screen switching that hinders the user's operation is canceled.

Returning to the flow of FIG. 19, in the point accumulating step 1908, a point corresponding to the number of clicks on the distributed advertisement by the user is stored in the personal information database 150.
6 is stored. This score can be used for the purchase price at an EC site or a related existing store. FIG.
FIG. 1 is a conceptual diagram showing how scores are used to pay for purchases at virtual stores.

[0043]

Fourth Embodiment FIG. 22 shows an outline of a fourth embodiment.
Reference numeral 2201 denotes a wireless portable browser terminal having a GPS function. Reference numeral 2202 denotes a wireless base station, which is connected to the Internet connection center 2203 of the carrier. The Internet connection center 2203 includes, as its components, a personal database 2204, an advertisement sound source 2205, a time table 2206, and a GP of a wireless portable browser terminal.
Position information obtaining means 22 for reading the position information extracted in S
07. The general site 2208 is a content information supply site, and the content information database 2
209, which is a web server that distributes content information in response to a request from the Internet 2200.

FIG. 23 is a flowchart of the fourth embodiment. In the connection step 2301, a subscriber makes a call connection from the wireless portable browser terminal 2301 via the wireless base station 2302. FIG. 24 is a conceptual diagram of the connection flow.
A personal terminal 2401 connects to a carrier 2402 having an advertisement database 2403, and further connects to a general site 2402 via the Internet.

Next, personal identification step 23 by terminal ID
At 02, it is determined whether the subscriber of the wireless portable browser terminal 2201 is a subscriber to whom the advertisement service is applied. If the user of the wireless portable browser terminal 2201 that has made the call connection is the target subscriber, the time zone / position detection step 23
03, time zone and wireless mobile browser terminal 2201
Is detected. Next, in a reference step 2304, a time table 2206 defining a time zone in which an advertisement is to be played and the extracted time zone / position information are referred to.

As a result, when it is the time zone in which the advertisement should be played and the location information is within a predetermined area, in the audio advertisement placement step 2305, the connection to the advertisement sound source 2205 is made before the connection processing to the general site, and the connection is made. The advertisement information (voice) is heard to the subscriber of the wireless portable browser terminal 2201 that has performed.

[0047]

As described above, according to the present invention, when a sponsor company publishes its own advertisement, the sponsor company can bear the communication fee only for communication for browsing the site in which the advertisement is inserted. On the other hand, the user can browse the site as necessary without paying a communication fee. When a user uses a site in which advertisement information is inserted, it is possible to provide a system that can distribute a communication fee conventionally paid by the user to a sponsor company as necessary.

[Brief description of the drawings]

FIG. 1 is an outline of a first embodiment.

FIG. 2 Configuration of personal database

Fig. 3 Male attribute data

Fig. 4 Female attribute data

FIG. 5 Advertisement database

FIG. 6 is an operation of distributing content to which an advertisement is added.

FIG. 7 is a radio station belonging area identification management table.

FIG. 8: CM target area identification table

[FIG. 9] Guide screen

FIG. 10: Screen with advertisement

FIG. 11: Screen with advertisement

FIG. 12: EC site reservation screen

FIG. 13 is an overview of a second embodiment.

FIG. 14 is a flowchart of a second embodiment.

FIG. 15 is an overview of a third embodiment.

FIG. 16 shows the configuration of a personal information database.

FIG. 17 is a configuration of an advertisement database.

FIG. 18: Types of attributes

FIG. 19 is a flow for distributing content to which an advertisement is added.

FIG. 20 is an image diagram showing a screen with an advertisement.

FIG. 21 is a conceptual diagram of settlement in a virtual store.

FIG. 22 is an overview of a fourth embodiment.

FIG. 23 is a flowchart of a fourth embodiment.

FIG. 24 is a conceptual diagram of a connection flow.

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Claims (17)

[Claims] 1. A system in which a user receives and browses content information of an information providing site by communication with a wireless portable browser terminal having a terminal ID, 1) referring to the terminal ID of a user who has accessed the system; User specifying means for specifying, 2) obtaining means for obtaining content information in response to a user's request input, 3) advertisement adding means for adding advertising information to the obtained content information, 4) converting the content information with advertisement to Distribution means for distributing to a user; 5) recording means for recording an access status of the content information with advertisement by the user; and an advertisement distribution system comprising the above means as constituent elements. 2. The communication fee generated by browsing by the user has a charge calculation processing means for referring to the record of the access status and making a part or all of the burden on the advertiser of the advertisement information. 2. The advertisement distribution system according to claim 1, wherein 3. A score corresponding to at least one selected from an access situation obtained by referring to the record and an evaluation of an action performed by a user on the advertisement or a site associated with the advertisement. 2. The advertisement distribution system according to claim 1, further comprising a point user accumulating means provided to the user. 4. The advertisement distribution system according to claim 3, wherein said point user accumulating means is executed by accumulating points for each user in a database prepared in advance. 5. The advertisement adding means, wherein the advertisement information to be added is advertisement information selected by referring to at least one selected from a current time, position information of the user, and personal attributes of the user. The advertisement distribution system according to any one of claims 1 to 4, wherein: 6. The personal attribute includes a name, a residence area, an address,
Claims characterized by at least one selected from data of telephone number, gender, age (date of birth), occupation, preference, hobby, annual income, presence of spouse, presence of child, and kinship. Item 6. The advertisement distribution system according to Item 5. 7. The advertisement distribution system according to claim 5, wherein said personal attribute is registered as personal data in a database prepared in advance. 8. The position information is based on position information of a current position detected by receiving positioning radio waves from a GPS satellite, and transmission / reception information between base stations in a communication network for communicating with the wireless portable browser terminal. 6. The advertisement distribution according to claim 5, wherein the location information is at least one selected from the location information detected and the location information of a communication area where a wireless base station connected to the wireless portable browser terminal exists. system. 9. The position information is based on transmission / reception information between a means for receiving a positioning radio wave from a GPS satellite to detect a current position and a base station in a communication network for communicating with the wireless portable browser terminal. 9. The advertisement distribution system according to claim 8, wherein the position information is detected by means using both the means for determining the current position of the wireless portable browser terminal. 10. The advertisement distribution system according to claim 5, wherein said advertisement adding means includes a time table for specifying a time zone in which advertisement information is to be sent. 11. The content information with advertisement is displayed by synthesizing a content information screen and an advertisement information screen, time division for switching the content information screen and the advertisement information screen at fixed time intervals, and a combination of the synthesis and time division. The advertisement distribution system according to any one of claims 1 to 10, wherein the advertisement distribution system is a screen. 12. The advertisement distribution system according to claim 1, wherein the advertisement is a sound generated from the wireless portable browser terminal. 13. The advertisement distribution system according to claim 1, wherein said advertisement information is linked to an EC site corresponding to a product or service of said advertisement. 14. The system according to claim 13, further comprising a point user accumulating means for providing a point corresponding to the purchase to said user when shopping at said linked EC site. Advertising distribution system. 15. The score may be the communication fee or the E.
Claim 3 characterized by having a point settlement appropriation means applicable to settlement of purchase at the C site.
Item 15, Item 13, Item 13 and Item 14. 16. The communication fee according to claim 2, wherein said communication fee is at least one fee selected from a metered charge, a connection time charge, and a fixed charge.
Advertisement distribution system described in the section. 17. The system according to claim 1, wherein the advertisement system is incorporated as a function of a carrier of the wireless portable browser terminal that provides an Internet connection service.