JP2018005692A - Information processing system, information processing device, program and information processing method - Google Patents

Abstract

The present invention provides an information processing system and the like that is highly convenient for advertisement viewers and capable of providing beneficial analysis data regarding advertisements to advertisers. An information processing system includes a display unit installed in a shared space of a facility for displaying advertisements relating to products or services provided at a store outside the facility, and a viewer viewing the advertisement displayed by the display unit. an acquisition unit that acquires browsing information indicating a browsing history by; a second acquisition unit that acquires purchase information related to the purchase activity of a visitor at the store; and the browsing information and the purchase acquired by the acquisition unit and the second acquisition unit A storage unit for storing information, a generation unit for generating result information indicating a measurement result of the advertising effectiveness by referring to the storage unit, and an output unit for outputting the result information generated by the generation unit. characterized by [Selection drawing] Fig. 1

Description

  The present invention relates to an information processing system, an information processing apparatus, a program, and an information processing method.

  In recent years, advertisement distribution technology using digital signage has been spreading. For example, in Patent Document 1, an advertisement is displayed on a display device related to digital signage installed in a vehicle or a station, and a coupon distribution terminal installed in the vicinity of the display device performs non-contact communication with a user's mobile terminal. An article purchasing system is disclosed. According to Patent Literature 1, a mobile terminal receives a coupon from a coupon distribution terminal and accesses a server device of a merchandise business operator to purchase an article. And when a portable terminal passes a traffic provider's automatic ticket gate, the settlement process by electronic money is performed.

JP 2010-271932 A

  However, the invention according to Patent Document 1 needs to perform payment processing with an automatic ticket gate, and cannot be applied to other than transportation.

  The present invention has been made under such circumstances, and the object of the present invention is to provide analysis data useful for advertisement viewers and useful for advertisers regarding advertisements. It is to provide an information processing system and the like that can be used.

  The information processing system according to the present invention is installed in a shared space of a facility, and displays a display unit that displays an advertisement related to a product or service provided at a store outside the facility, and a viewer regarding the advertisement displayed by the display unit An acquisition unit that acquires browsing information indicating a browsing history by the user, a second acquisition unit that acquires purchase information related to the purchase activity of the store visitor in the store, and the browsing information and purchase acquired by the acquisition unit and the second acquisition unit A storage unit that stores information; a generation unit that refers to the storage unit and generates result information indicating an effect measurement result of the advertisement; and an output unit that outputs the result information generated by the generation unit It is characterized by.

  The information processing system according to the present invention includes an authentication unit that authenticates the terminal device or electronic card of the viewer, and when the authentication unit authenticates the terminal device or electronic card, the privilege information related to the product or service is A distribution unit for distributing to a terminal device or an electronic card, wherein the acquisition unit acquires an authentication result authenticated by the authentication unit.

  The information processing system according to the present invention is characterized in that the generation unit generates the result information including an index value indicating a relationship between the browsing history and the purchase activity.

  The information processing system according to the present invention includes a third acquisition unit that acquires cost information indicating an advertising cost of the advertisement, the storage unit stores the cost information acquired by the third acquisition unit, and the generation The section generates the result information including an index value indicating a relationship between the advertising cost and the browsing history or purchase activity.

  In the information processing system according to the present invention, the display unit is installed in each of the plurality of facilities, the acquisition unit acquires the browsing information or cost information in each of the facilities, and the generation unit The result information including an index value indicating a relationship between the browsing history or advertisement cost in each facility and the purchase activity is generated.

  In the information processing system according to the present invention, the storage unit stores the attribute of the facility and the attribute of the product or service, and based on the result information generated by the generation unit, the attribute of the facility and the product Alternatively, a determination unit that determines the degree of fitness with the service attribute, and a second generation unit that generates recommended information indicating the facility recommended to the advertiser with respect to the advertisement destination based on the determination result determined by the determination unit. It is characterized by that.

  The information processing apparatus according to the present invention includes an output unit that outputs an advertisement related to a product or service provided at a store outside the facility on a display unit installed in a shared space in the facility, and the output unit outputs the output unit Regarding the advertisement, an acquisition unit that acquires browsing information indicating a browsing history by the viewer, a second acquisition unit that acquires purchase information related to the purchase activity of the store visitor in the store, the acquisition unit and the second acquisition unit acquired A storage unit that stores the browsing information and purchase information, a generation unit that refers to the storage unit, generates result information indicating an effect measurement result of the advertisement, and outputs the result information generated by the generation unit. And 2 output units.

  The program according to the present invention acquires browsing information indicating a browsing history by a viewer regarding an advertisement related to a product or service provided at a store outside the facility displayed on a display unit installed in a shared space of the facility. , Acquiring purchase information related to the purchase activity of the store visitor in the store, storing the acquired browsing information and purchase information in a storage unit, referring to the storage unit, and generating result information indicating an effect measurement result of the advertisement And causing the computer to execute processing for outputting the generated result information.

  The program according to the present invention acquires the browsing information by acquiring an authentication result from an authentication unit that authenticates the terminal device or electronic card of the viewer at the facility, and authenticates the terminal device or electronic card at the store. The purchase information of the viewer identified based on the authentication result of the second authentication unit is acquired, the browse information and purchase information of the acquired viewer are stored in the storage unit, and the storage unit is referred to The result information is generated based on the browsing information and purchase information of the viewer.

  The information processing method according to the present invention outputs an advertisement related to a product or service provided at a store outside the facility to a display unit installed in a shared space of the facility, and a terminal of a viewer who has viewed the output advertisement When authenticating a device or electronic card, and authenticating the terminal device or electronic card, the privilege information related to the product or service is distributed to the terminal device or electronic card, and the viewer makes the authentication to obtain the authentication result. Obtain browsing information indicating the browsing history of advertisements, acquire purchase information related to purchasing activities of customers in the store, store the acquired browsing information and purchase information in a storage unit, refer to the storage unit, It is characterized by generating result information indicating an effect measurement result of an advertisement and causing a computer to execute a process of outputting the generated result information.

  According to the present invention, it is possible to provide analysis data that is highly convenient for an advertisement viewer and useful for an advertiser.

It is a schematic diagram which shows the structural example of an information processing system. It is a block diagram which shows the structural example of a server. It is a block diagram which shows the structural example of signage. It is explanatory drawing which shows an example of the record layout of browsing DB. It is explanatory drawing which shows an example of the record layout of purchase DB. It is explanatory drawing for demonstrating the advertisement display process by the facility side. It is explanatory drawing for demonstrating the content display process in the shop side. It is explanatory drawing for demonstrating an operation | movement detection process. It is explanatory drawing for demonstrating purchase information acquisition processing. It is explanatory drawing for demonstrating the production | generation process of result information. It is explanatory drawing which shows an example of a result display screen. It is a flowchart for demonstrating an example of the process sequence of an advertisement display process. It is a flowchart which shows an example of the process sequence of a content display process and a result information generation process. It is a flowchart which shows an example of the process sequence of a content display process and a result information generation process. It is explanatory drawing which shows an example of the record layout of browsing DB which concerns on Embodiment 2. FIG. 10 is an explanatory diagram illustrating an example of a recommendation screen according to Embodiment 2. FIG. 10 is an explanatory diagram illustrating an example of a processing procedure executed by a server according to Embodiment 2. FIG. FIG. 10 is a block diagram illustrating a configuration example of a signage according to Embodiment 3. It is explanatory drawing which shows an example of the record layout of purchase DB which concerns on Embodiment 3. FIG. 10 is an explanatory diagram illustrating an example of content display processing according to Embodiment 3. FIG. 14 is a flowchart illustrating an example of a processing procedure of content display processing according to Embodiment 3. It is a functional block diagram which shows operation | movement of the server of the form mentioned above.

Hereinafter, the present invention will be described in detail with reference to the drawings illustrating embodiments thereof.
(Embodiment 1)
FIG. 1 is a schematic diagram illustrating a configuration example of an information processing system. In this embodiment, an information processing system that outputs an advertisement related to an advertiser's product or service to a predetermined facility and collects information related to the measurement of the effect of the displayed advertisement will be described as an example. The information processing system includes an information processing device 1, display devices 2a and 2b, a user terminal 3, a store terminal 4, an accounting device 5, an advertiser terminal 6, and the like. The information processing device 1, the display devices 2a and 2b, the store terminal 4, and the advertiser terminal 6 communicate via an external network N such as the Internet.

  The information processing apparatus 1 is an information processing apparatus that stores various types of information and transmits and receives information via the network N. The information processing apparatus 1 is, for example, a server computer or a personal computer. In the present embodiment, the information processing apparatus 1 is assumed to be a server computer and is read as the server 1. The server 1 outputs an advertisement related to the advertiser's product or service to the display devices 2a and 2b, and collects information related to the advertising effect of the output advertisement.

  The display devices 2a and 2b are display devices that communicate with the server 1 to display images related to advertisements, and are digital signage devices, for example. Hereinafter, the display devices 2a and 2b are read as signage 2a and 2b. The signage 2a, 2b may be a projector device or the like in addition to a display device having a liquid crystal display or the like. As shown in FIG. 1, in the present embodiment, the signage 2a, 2b is installed in each of one or more facilities and one or more stores that provide an advertiser's products or services. The above facilities are, for example, offices, factories, government office facilities, university campuses, and the like. The signage 2a is installed in a shared space of the facility, and displays a product or service advertisement provided at a store outside the facility for a user who works or visits the facility. In addition, the signage 2b is installed at a place where goods or services are provided in each store. Here, when each store according to the present embodiment is a retail store that retails products, for example, the signage 2b is installed in a display shelf on which products are displayed. Note that the installation location of the signage 2b is not limited to a location for providing merchandise such as a display shelf, and may be, for example, a store entrance / exit, an accounting location, or another location. In the following, it is assumed that merchandise is sold at each store, but each store may be a store providing services.

  The user terminal 3 is a terminal device possessed by a user who browses advertisements and purchases merchandise at each store, and is, for example, a smartphone. The store terminal 4 is a terminal device that manages data such as product sales in the store, and is a personal computer, for example. The accounting device 5 is a so-called register installed in the store, and accepts accounting input by the store clerk, electronic payment by the user terminal 3 and the like. The advertiser terminal 6 is an advertiser terminal device of an advertisement displayed on the signage 2a on the facility side, and is a personal computer, for example.

FIG. 2 is a block diagram illustrating a configuration example of the server 1. The server 1 includes a control unit 11, a storage unit 12, a communication unit 13, and a mass storage device 14.
The control unit 11 includes arithmetic processing devices such as a CPU (Central Processing Unit) and an MPU (Micro-Processing Unit), and performs various information processing and control processing related to the server 1. The storage unit 12 includes memory elements such as a RAM (Random Access Memory) and a ROM (Read Only Memory), and stores a program P or data necessary for the control unit 11 to execute processing. The storage unit 12 temporarily stores data and the like necessary for the control unit 11 to execute arithmetic processing. The communication unit 13 includes a processing circuit for performing processing related to communication, and transmits and receives information to and from the signage 2a, 2b, and the like via the network N.

The large-capacity storage device 14 is a large-capacity storage device including, for example, a hard disk. The mass storage device 14 stores content data such as advertisements output to the signage 2a, 2b. The large-capacity storage device 14 stores a browsing DB 141, a purchase DB 142, and the like. The browsing DB 141 stores browsing information indicating a browsing history of advertisements browsed by the user at the facility. The purchase DB 142 stores purchase information related to user purchase activities in the store. In the present embodiment, the storage unit 12 and the mass storage device 14 may be configured as an integrated storage device. Further, the mass storage device 14 may be constituted by a plurality of storage devices. The mass storage device 14 may be an external storage device connected to the server 1.
In the present embodiment, the server 1 is not limited to the above configuration. For example, an input unit that receives an operation input, a display unit that displays information related to the server 1, a reading unit that reads information stored in a portable storage medium, and the like May be included.

FIG. 3 is a block diagram showing a configuration example of the signage 2a, 2b. In FIG. 3, both the facility-side signage 2a and the store-side signage 2b are illustrated, and the same reference numerals are given to common configurations. The signage 2a, 2b includes a control unit 21, a storage unit 22, a communication unit 23, and a display unit 24.
The control unit 21 includes an arithmetic processing unit such as a CPU and an MPU, and performs various information processing, control processing, and the like related to the signage 2a and 2b by reading and executing a program stored in the storage unit 22. The storage unit 22 includes memory elements such as a RAM and a ROM, and stores programs or data necessary for the control unit 21 to execute processing. The storage unit 22 temporarily stores data and the like necessary for the control unit 21 to execute arithmetic processing. The communication unit 23 includes an antenna, a communication processing circuit, and the like, and transmits and receives information to and from the server 1 and the like via the network N. The display unit 24 has a screen such as a liquid crystal display or an organic EL (Electro Luminescence) display, and displays an image given from the control unit 21.

The facility-side signage 2 a includes an NFC (Near Field Communication) communication unit 25. The NFC communication unit 25 includes an antenna, a communication processing circuit, and the like, and performs short-range wireless communication with the user terminal 3 when the user terminal 3 is located within a predetermined range. Note that the communication standard related to short-range wireless communication is not particularly limited.
On the other hand, the store-side signage 2 b includes an input unit 26. The input unit 26 is an interface for receiving input of information from the sensor device 27. The sensor device 27 is a device that detects the approach of the user to the display shelf where the signage 2b is installed, the purchase operation of the product by the user, and the like, for example, a Kinect (registered trademark) device. The sensor device 27 is installed, for example, on the upper part of the display shelf, images a user approaching the display shelf, and detects the user's operation or the like by image recognition processing.
In the present embodiment, the signage 2a, 2b is not limited to the above configuration, and may include, for example, a speaker for outputting sound.

  FIG. 4 is an explanatory diagram showing an example of the record layout of the browsing DB 141. The browsing DB 141 includes an advertisement ID column, an advertiser column, a product column, a date column, a facility column, a display count column, a browsing count column, a terminal ID column, and a cost column. The advertisement ID column stores an ID for identifying each advertisement displayed on the signage 2a. The advertiser column stores the name of the advertiser related to the advertisement in association with the advertisement ID. The product column stores the content of the product or service related to the advertisement in association with the advertisement ID. The date column stores the date when the advertisement is put out in association with the advertisement ID. The facility column stores the name of the facility that is the advertisement destination, specifically the name of the facility where the signage 2a displaying the advertisement is installed, in association with the advertisement ID and the date. The display count column stores the display count of the advertisement displayed on the signage 2a on the date in association with the advertisement ID, date, and facility. The number-of-views column stores the number of views of a user who has viewed an advertisement on the signage 2a of the facility on the date in association with the advertisement ID, date, and facility. The terminal ID column stores an ID for identifying the user terminal 3 that has received distribution of privilege information described later in association with the number of browsing. The cost column stores the advertisement cost spent in displaying the advertisement on the signage 2a of the facility on the date in association with the advertisement ID, the date, and the facility.

  FIG. 5 is an explanatory diagram showing an example of the record layout of the purchase DB 142. The purchase DB 142 includes a store ID column, a date column, a display shelf column, a product column, an approach column, an operation column, a purchase column, a privilege column, and a sales column. The store ID column stores an ID for identifying each store where the signage 2b is installed. The date column stores the date in association with the store ID. The display shelf row stores an ID for identifying each display shelf in which the signage 2b is installed in association with the store ID and the date. The merchandise column stores the merchandise displayed on each display shelf in association with the display shelves. The approach column and the operation column store the detection results of the sensor device 27 in association with the store ID, date, display shelf, and product. Specifically, the approach column stores the total number of users who have approached the display shelf, and the operation column stores the total number of times the user has picked up the product. The purchase column stores the number of items purchased in association with the store ID, date, display shelf, and item. The privilege column stores a use history of privilege information described later in association with the store ID, date, display shelf, and product. The sales column stores the sales amount of the product on the date in association with the store ID, date, display shelf, and product.

FIG. 6 is an explanatory diagram for explaining an advertisement display process on the facility side. Below, the outline | summary of the process which an information processing system performs is demonstrated. Hereinafter, for convenience of explanation, it is assumed that the processing entity of the server 1 is the control unit 11 and the processing entity of the signage 2a, 2b is the control unit 21.
For example, the signage 2a is installed in a common space such as an entrance of a facility, an elevator hall, an elevator, a dining room, a toilet, and a rest space. For example, when the signage 2a is installed in an office facility, the control unit 21 of the signage 2a displays information related to work on the display unit 24 during office work hours. And the control part 21 switches a display when it becomes break time, such as a lunch break, and displays the advertisement of the goods provided in the store outside an office. Specifically, the control unit 21 requests the server 1 to output an advertisement when the break time start time comes.

When the output request is received from the signage 2a, the control unit 11 of the server 1 outputs an advertisement for the installation facility of the signage 2a for which the output request has been made. For example, the control unit 11 stores advertisement data relating to each product in the large-capacity storage device 14 in association with information on a facility that is an advertising destination designated by the advertiser. The control unit 11 reads an advertisement in which the facility is designated in advance as an advertisement destination from the large-capacity storage device 14 and outputs the advertisement to the signage 2a via the network N. The control unit 21 of the signage 2a displays the advertisement output from the server 1 on the display unit 24. Thereby, as shown in FIG. 6, the user who works at an office can browse the advertisement which concerns on the store outside an office.
In addition, the control part 11 of the server 1 memorize | stores the amount of advertisements output according to the request | requirement from the signage 2a, ie, the display frequency of advertisement, in browsing DB141.

  Moreover, the control part 11 acquires the expense information which shows the advertisement expense of the said advertisement. For example, the control unit 11 calculates the advertisement cost by multiplying the number of times the advertisement is displayed by the advertisement unit price that is predetermined for the signage 2a that outputs the advertisement. It is assumed that the advertising unit price of each signage 2a is stored in the mass storage device 14. Further, the advertisement unit price may be based on the display time of the advertisement, for example, without using the display frequency as a reference. The control unit 11 stores the calculated advertisement cost in the browsing DB 141 in association with the date on which the advertisement is output.

The control part 11 acquires the browsing information which shows the browsing history by a user regarding the advertisement which the signage 2a displayed. For example, as will be described later, the control unit 11 acquires, as browsing information, an authentication result obtained by authenticating the user terminal 3 with the signage 2a.
Specifically, the control unit 21 of the signage 2a performs near field wireless communication with the user terminal 3 via the NFC communication unit 25, and authenticates the user terminal 3 that has succeeded in communication. The NFC communication unit 25 is provided on the side of the display screen related to the display unit 24 of the signage 2a, for example, and can be close to the user terminal 3 such as a smartphone. When the user who browsed the advertisement is interested in the product related to the advertisement, the user terminal 3 is brought close to the NFC communication unit 25 in order to acquire privilege information described later. When the user terminal 3 is located within a predetermined range from the NFC communication unit 25, the control unit 21 authenticates the user terminal 3 from the NFC communication unit 25.

  When the user terminal 3 is authenticated by the signage 2a, the control unit 11 of the server 1 distributes merchandise privilege information to the user terminal 3 via the signage 2a. The privilege information is, for example, a coupon that can receive a product discount at a store. The coupon may have a time limit so that the user can use the store. When the user terminal 3 is authenticated, the control unit 21 of the signage 2a requests the server 1 to distribute privilege information. The control unit 11 of the server 1 acquires the authentication result of the user terminal 3 in the signage 2a by receiving the request. The authentication result includes, for example, a terminal ID related to the user terminal 3, an advertisement ID at the time of authentication, and the like. The control unit 11 determines a product related to the advertisement with reference to the acquired authentication result, and reads out privilege information related to the product from the mass storage device 14. The control part 11 transmits privilege information to the signage 2a. The control unit 21 of the signage 2a outputs the privilege information received from the server 1 to the user terminal 3 from the NFC communication unit 25. With the above configuration, the user can receive the distribution of the privilege information, and at the same time, can prompt the user to authenticate the user terminal 3 in the signage 2a, and the server 1 can accurately record the browsing history of the advertisement in the signage 2a. it can.

FIG. 7 is an explanatory diagram for explaining content display processing on the store side. FIG. 7 illustrates a state in which the signage 2b installed on the merchandise display shelf in the store displays content related to the displayed merchandise. As shown in FIG. 7, for example, the signage 2b is installed at the upper part of the display shelf. In addition, the installation location of signage 2b is not limited to the upper part of a display shelf, For example, the side part, lower part, etc. of a display shelf may be sufficient. Moreover, you may comprise a display shelf and the signage 2b integrally by attaching a shelf board to signage 2b itself.
Here, it is assumed that there is no user who is a store visitor near the display shelf. In this case, the control unit 21 of the signage 2b displays an advertisement for the product displayed on the display shelf on the display unit 24. In addition, as will be described in detail later, the content displayed on the signage 2b is not limited to the advertisement, and may be content related to a product provided in the store.

  The control unit 21 detects the approach of the user to the display shelf where the own device is installed. Specifically, the control unit 21 detects the approach of the user by the sensor device 27. For example, the sensor device 27 is installed in the vicinity of the signage 2b and is connected to the input unit 26 of the signage 2b. The sensor device 27 always captures an image in the vicinity of the display shelf and recognizes an approaching user by image recognition. Thereby, the control part 21 of signage 2b detects a user's approach by the sensor apparatus 27. FIG. The control unit 21 stores a detection result related to the approach of the user in the storage unit 22. That is, the control unit 21 stores the number of times the user approaches the display shelf.

When the approach of the user is detected, the control unit 21 switches the content being displayed on the display unit 24. For example, in addition to the price, quality, efficacy, application, usage, and other characteristics of the products displayed on the display shelf, the control unit 21 may include popular products, recommended products, the number of products in stock, etc. Is displayed. For example, when the displayed product is food, the control unit 21 determines the shelf life of the food, the place of production, the recipe using the food, the other food necessary for the recipe, the position of the display shelf of the other food, and the like. It may be displayed. Further, for example, the control unit 21 may display a promotion video for promoting the sale of the displayed product, a guide image of a sales floor in the store, and the like. As described above, the control unit 21 can display the content related to the product to the user, thereby promoting the sales of the product and the convenience of purchasing activities.
Note that the content displayed by the signage 2b is not limited to content related to the product, but may be an image or the like for decorating a display shelf, for example.

FIG. 8 is an explanatory diagram for explaining the motion detection process. The control unit 21 not only detects the user's approach to the display shelf, but also detects the purchase operation of the user near the display shelf. Specifically, the control unit 21 detects a gripping operation in which the user picks up the displayed product by image recognition by the sensor device 27. For example, the sensor device 27 recognizes the motion of the user's hand and the product picked up by the user from the captured image, and outputs the product to the signage 2b. The control unit 21 of the signage 2b detects the gripping operation by the user by acquiring the recognition result. The control unit 21 stores in the storage unit 22 the detection result, specifically, the number of times the user has picked up each displayed product.
Note that the control unit 21 may not only detect a gripping operation but also switch display contents in the same manner as in FIG. 7 when a gripping operation is detected. For example, the control unit 21 may refer to the detection result and display information such as the price of a product taken by the user.

Moreover, the control part 21 may detect not only a holding | grip operation | movement but the return operation | movement in which a user returns goods to a display shelf. In this case, for example, the control unit 21 detects the return operation based on the image recognition result by the sensor device 27 as described above.
Moreover, although the control part 21 decided to detect a user's purchasing operation based on the image recognition process by the sensor apparatus 27 above, this Embodiment is not restricted to this. For example, an infrared sensor or the like may be arranged on the display shelf, and the signage 2b may detect a purchase operation using the sensor.

FIG. 9 is an explanatory diagram for explaining purchase information acquisition processing. FIG. 9 illustrates a state in which the server 1 acquires purchase information at the store from the store-side signage 2 b and the store terminal 4.
An example of the accounting apparatus 5 installed in the store is illustrated in the upper left of FIG. For example, the accounting device 5 is installed at a predetermined location in a store and performs accounting processing for merchandise. Further, in the present embodiment, the accounting device 5 has a predetermined reader / writer unit 51 and performs near field communication with the user terminal 3 to read privilege information (coupon). Note that the reader / writer unit 51 may be a separate device connected to the accounting device 5. When the privilege information is read, the accounting device 5 performs accounting processing according to the privilege information. The accounting device 5 transfers the purchase history of the product including the use history of privilege information to the store terminal 4. The store terminal 4 stores the purchase history of the product transferred from the accounting device 5. Further, the store terminal 4 calculates and stores the sales amount from the number of purchased products and the price.

  The control unit 11 of the server 1 acquires purchase information related to the purchase activity of the user at the store from the signage 2 b and the store terminal 4. Specifically, the control unit 11 acquires, via the network N, information such as a user's approach detected at the signage 2b, a detection result of a purchase operation, and a purchase history transferred from the accounting device 5 to the store terminal 4. . For example, the control unit 11 communicates with the signage 2b and the store terminal 4 after the store opening hours, and acquires each purchase information. The control unit 11 stores the acquired purchase information in the purchase DB 142 in association with information such as the date related to the business day, the store from which the purchase information is acquired, and the product purchased by the user. As described above, the time-series data indicating the trend from when the user browses the advertisement in the facility such as the office until the product is purchased in the store is recorded in the server 1, and the advertisement is displayed on the signage 2a on the facility side. Useful analytical data is accumulated.

  FIG. 10 is an explanatory diagram for explaining a result information generation process. The control unit 11 of the server 1 performs statistical analysis on the data accumulated in the browsing DB 141 and the purchase DB 142 after the elapse of a predetermined analysis period from the start of the advertisement output to the signage 2a on the facility side, and the effect of the advertisement. Result information indicating the measurement result is generated. The predetermined analysis period is, for example, one month.

  Specifically, the control unit 11 calculates an index value indicating the relationship between the advertisement browsing history, the purchase activity by the user, and the advertisement cost. For example, the control unit 11 reads time-series data relating to browsing information, purchasing information, and expense information from the browsing DB 141 and the purchasing DB 142. Specifically, the control unit 11 refers to the browsing DB 141 and reads out the number of advertisements displayed in the signage 2a, 2a, 2a,. In addition, the control unit 11 refers to the purchase DB 142 and reads the number of user approaches, the number of purchase operations, the number of purchases of merchandise, the sales amount, the number of coupons used, and the like stored in association with the date. The control unit 11 calculates a statistical value of each data in the analysis period based on the read time series data. For example, the control unit 11 calculates monthly statistical values for the number of advertisements displayed on the facility side, the number of browsing (the number of authentications of the user terminal 3), the advertisement cost, and the like. Moreover, the control part 11 calculates the total value of each data regarding all the signage 2a which output the advertisement about the display frequency of the advertisement, the browsing history, the advertisement cost, and the like. In addition, the control unit 11 calculates monthly statistical values for the number of approaches to the product on the store side, the number of purchase operations, the number of purchases, the sales amount, the number of coupons used, and the like.

  The control unit 11 is based on the calculated browsing information, purchasing information, and statistical values related to the cost information, and an overall index value indicating the relationship between the browsing history of the advertisement, the purchasing activity by the user, and the advertising cost during the analysis period. Is calculated. That is, the control unit 11 calculates a macroscopic index value on a monthly basis as to how much the advertising output to the signage 2a, 2a, 2a... Here, for example, as shown in the center of FIG. 10, consider the case of analyzing the number of advertisements viewed on the facility side and the number of merchandise purchased on the store side. In this case, as shown in the upper side of FIG. 10, the control unit 11 compares the number of browsing in the signage 2a, 2a, 2a... With the number of purchases in the store, and calculates an index value. For example, the control unit 11 divides the number of purchases by the number of views to calculate an index value “purchase / view (%)” indicating how much influence the number of views has on the number of purchases. Similarly, the control unit 11 replaces the statistical value data to be compared and calculates the overall index value. For example, the control unit 11 determines the ratio between the number of advertisements viewed and the number of persons approaching the display shelf, the ratio between the number of browsing and the number of purchase operations, the ratio between the advertising cost and the sales amount, the number of browsing (coupon distribution number), The ratio etc. with the coupon usage count is calculated. The index value is not limited to the above, and the design can be changed according to the analysis policy related to statistical analysis. As described above, the control unit 11 determines the index value indicating the overall process from the time when the advertiser places an advertisement on the signage 2a, 2a, 2a,. calculate.

  Furthermore, the control part 11 calculates the index value which shows the relationship between the browsing history or advertisement expense of each of the some facility where signage 2a, 2a, 2a ... is installed, and the purchase activity in a store. That is, the control unit 11 determines a microscopic index value indicating the influence of each signage 2a on how much influence the advertisement output to each signage 2a, 2a, 2a... calculate. Specifically, the control unit 11 includes any of the elements such as the number of advertisements displayed, the number of browsing, the advertisement cost, and the like, and the number of times of approaching the display shelf, the number of operations of the purchase operation, the number of purchases, etc. Multivariate analysis is performed on the combinations of. Here, as in the above case, consider the case of analyzing the relationship between the number of advertisements viewed and the number of merchandise purchased. In this case, as shown in the lower part of FIG. 10, the control unit 11 compares the number of views in each signage 2a, 2a, 2a... With the number of purchases in the store, and calculates an index value. The control unit 11 uses the objective variable as the number of items purchased and the explanatory variable as the number of advertisements viewed at the signage 2a, 2a, 2a,... A variable analysis is performed to calculate a correlation coefficient and the like. The control unit 11 also performs multivariate analysis on time-series data related to the combination of other elements, and an index value indicating the influence of browsing history or advertising costs on purchasing activities at each of the plurality of facilities, that is, a correlation coefficient Is calculated. The control unit 11 stores the analysis result of the multivariate analysis including the calculated correlation coefficient in the mass storage device 14.

FIG. 11 is an explanatory diagram illustrating an example of a result display screen. The control unit 11 generates a result display screen shown in FIG. 11 based on the result information and outputs the result display screen to the advertiser terminal 6.
The result display screen includes a result table 111 and a graph 112, for example. The result table 111 is a table showing an overall outline of the advertisement effect measurement result. Specifically, the result table 111 includes the above-described statistical value 111a relating to browsing information, purchasing information, and cost information, and the above-described overall index value 111b indicating the relationship between browsing history, purchasing activity, and advertising cost. Including. The control unit 11 outputs the statistical values calculated above and the overall index values related to all the signage 2a to the table 111. Thereby, the advertiser can easily grasp the outline of the effect measurement result related to the company advertisement.
The control unit 11 may output not only the monthly statistical values in the result table 111 but also the statistical values for every day, every week, and the like. Moreover, the control part 11 may output a statistical value and an index value not in a table format but in a graph format, for example.

  The graph 112 is a graph showing the calculation result of the index value related to the above multivariate analysis. The control unit 11 shows the overall outline of the effect measurement results in the above result table 111, whereas the graph 112 shows the effect measurement results for each signage 2a. Specifically, the control unit 11 accepts a designation input for the types of the objective variable and the explanatory variable regarding the analysis result of the multivariate analysis displayed on the graph 112. For example, the control unit 11 receives designation input of browsing information, purchase information, or expense information as objective variables and explanatory variables in the input columns 112a and 112b shown in FIG. For example, as shown in FIG. 11, when the designation input is accepted with “purchased number” and “viewed number” as objective variables and explanatory variables, the control unit 11 determines each signage 2a, 2a, The correlation coefficient of the number of browsing at 2a... Is read from the mass storage device 14. And the control part 11 calculates the ratio of each read correlation coefficient. Based on the ratio, the control unit 11 generates a graph 112 indicating a breakdown of the influence of the number of advertisements viewed on each signage 2a with respect to the number of purchased products, and outputs the graph 112 to the result display screen. Thereby, the advertiser can easily grasp the breakdown of the influence of how much the advertisement contributed to the advertisement activity on the store side by placing the advertisement on the signage 2a installed in each facility.

FIG. 12 is a flowchart for explaining an example of the processing procedure of the advertisement display processing. Based on FIG. 12, the processing content of the advertisement display processing on the facility side will be described.
For example, when the facility related to the installation location of the signage 2a is an office, the control unit 21 of the signage 2a displays information related to office work on the display unit 24 during business hours. The control unit 21 determines whether or not the start time of the office break time has come (step S11). If it is determined that it is not the start time of the break time (S11: NO), the control unit 21 waits for processing. When it is determined that the start time of the break time has come (S11: YES), the control unit 21 requests the signage 2a installed in the facility to output the advertisement of the product provided at the store outside the facility to the server 1. (Step S12). Specifically, the control unit 21 generates a request signal including predetermined identification information indicating a facility where the own device is installed, and transmits the request signal to the server 1.

  When receiving the output request from the signage 2a, the control unit 11 of the server 1 refers to the mass storage device 14 and outputs an advertisement to the signage 2a (step S13). For example, the control unit 11 determines the facility relating to the installation location of the signage 2a from the request signal. The control unit 11 refers to the large-capacity storage device 14 that stores data related to the advertisement of each advertiser, and reads out an advertisement in which the facility is determined as an advertisement destination. The control unit 11 outputs the read advertisement to the signage 2a.

  Moreover, the control part 11 acquires expense information which shows the advertisement expense of the output advertisement, and memorize | stores it in the mass storage apparatus 14 (step S14). For example, the control unit 11 refers to the output result of the advertisement in step S13, and calculates the number of advertisements displayed in the signage 2a. In addition, the control part 11 memorize | stores the said display frequency in browsing DB141. The control unit 11 calculates the advertising cost by multiplying the display count by the advertising unit price of the signage 2a that is the output destination of the advertisement. The control unit 11 stores the calculated advertisement cost in the browsing DB 141 in association with the date.

  The control unit 21 of the signage 2a displays the advertisement output from the server 1 on the display unit 21 (step S15). The control unit 21 determines whether or not the user terminal 3 is located within a predetermined range from the own device (step S16). Specifically, the control unit 21 transmits a search signal from the NFC communication unit 25 and determines whether or not a response signal to the search signal has been received from the user terminal 3. When it is determined that the user terminal 3 is not located within the predetermined range (S16: NO), the control unit 21 waits for processing. When it is determined that the user terminal 3 is located within the predetermined range (S16: YES), the control unit 21 communicates with the user terminal 3 and authenticates the user terminal 3 (step S17). The control part 21 requests | requires the output of the privilege information of the goods which concern on the advertisement currently displayed on the display part 24 from the server 1 (step S18).

  The control unit 11 of the server 1 acquires an authentication result of the user terminal 3 by receiving an output request from the signage 2a, and stores the authentication result in the large-capacity storage device 14 as browsing information indicating an advertisement browsing history ( Step S19). That is, the control part 11 memorize | stores in the browsing DB 141 as browsing history the frequency | count etc. which authenticated the user terminal 3 in the NFC communication part 25 of signage 2a. The control unit 11 refers to the authentication result and distributes the privilege information of the product related to the advertisement to the signage 2a (step S20). That is, the control part 11 transmits the coupon of goods to the signage 2a.

  The control unit 21 of the signage 2a outputs privilege information to the user terminal 3 via the NFC communication unit 25 (step S21). That is, the control unit 21 causes the NFC communication unit 25 to download the coupon received from the server 1 to the user terminal 3. The control unit 21 determines whether or not the end time of the office break time has come (step S22). When it is determined that the end time of the break time has not been reached (S22: NO), the control unit 21 returns the process to step S16. When it is determined that the end time of the break time has come (S22: YES), the control unit 21 ends the series of processes.

FIG. 13 and FIG. 14 are flowcharts showing an example of the processing procedure of the content display process and the result information generation process. Based on FIG.13 and FIG.14, the processing content is demonstrated about the content display process in the shop side, and the production | generation process of the result information which concerns on the effect measurement result of an advertisement.
The control unit 21 of the signage 2b installed on the display shelf of the product in the store displays content related to the product provided in the store on the display unit 24 during the business hours of the store (step S41). For example, the control unit 21 displays advertisements for displayed products as contents. The content displayed by the control unit 21 is not limited to the advertisement. The control unit 21 determines whether or not the sensor device 27 detects the approach of the user to the signage 2b installed on the display shelf (step S42). For example, the control unit 21 always images the state in front of the display shelf by the sensor device 27 and monitors the presence or absence of the user by image recognition. The monitoring mode by the sensor device 27 is not limited to image recognition, and may be object detection by an infrared sensor, for example. Thereby, when the user who visited the store approaches the display shelf, the control unit 21 detects the approach of the user. The control unit 21 stores a detection result related to the approach of the user in the storage unit 22. If it is determined that the approach of the user has not been detected (S42: NO), the control unit 21 waits for processing.

  When it determines with having detected the approach of the user (S42: YES), the control part 21 switches the content currently displayed on the display part 24 (step S43). For example, the control unit 21 relates to the product displayed on the display shelf, the product price, quality, popular display product, recommended product, usage of the product, usage examples, sales floor guidance, product promotion, etc. Display movies and so on. The control unit 21 detects a purchase operation related to the purchase activity of the user in the store by the sensor device 27 (step S44). Specifically, the control unit 21 detects a gripping operation in which the user picks up the commodity on the display shelf based on the image recognition result by the sensor device 27. In addition, the control part 21 may detect not only the holding | grip operation | movement by a user but the return operation | movement which returns the goods which the user picked up to the display shelf, for example. The control unit 21 stores the detection result detected in step S44 in the storage unit 22. The control unit 21 determines whether or not the sensor device 27 has detected the user leaving the signage 2b (step S45). For example, the control unit 21 determines whether or not the user is no longer recognized in the imaging range in the sensor device 27. When it determines with the user's leaving | separation not being detected (S45: NO), the control part 21 returns a process to step S44. When it determines with the user's leaving | exiting having been detected (S45: YES), the control part 21 returns to the content currently displayed by step S41, and displays again (step S46).

  The control unit 21 determines whether or not to end the content display process in the signage 2b (step S47). For example, the control unit 21 determines whether or not the store opening hours have ended. When it determines with not complete | finishing (S47: NO), the control part 21 returns a process to step S42. When it determines with complete | finishing (S47: YES), the control part 21 outputs the purchase information which concerns on detection results, such as a user's approach and purchasing operation memorize | stored in the memory | storage part 22, to the server 1 (step S48).

  The store terminal 4 accepts purchase information related to the purchase history of the merchandise from the store accounting device 5 (step S49). The purchase history includes the use history of privilege information described in FIG. 9, that is, the use / non-use of coupons at the time of payment. The store terminal 4 determines whether or not to end the above reception process, similarly to the process of step S47 in the signage 2b (step S50). When it determines with not complete | finishing (S50: NO), the shop terminal 4 returns a process to step S49. When it determines with complete | finishing (S50: YES), the shop terminal 4 outputs the purchase information which concerns on the purchase history of goods to the server 1 (step S51).

  The control unit 11 of the server 1 acquires purchase information related to the purchase activity of the user at the store from the signage 2b and the store terminal 4 (step S52). As described above, the purchase information includes information such as the user's approach to the signage 2b, the detection result of the purchase operation, the purchase history of merchandise in accounting, the use history of privilege information, and the like. The control unit 11 stores the acquired purchase information in the large-capacity storage device 14 (step S53). Specifically, the control unit 11 associates information such as the date, product, display shelf, and the like related to the business day, the number of approaches to the display shelf, the number of purchase operations, the purchase history of the product, the sales amount, and privilege information. Is stored in the purchase DB 142.

  Moving to FIG. 14, the control unit 11 determines whether or not a predetermined analysis period has elapsed since the start of advertisement output to the facility-side signage 2a (step S54). The analysis period is, for example, one month. When it determines with the analysis period not having passed (S54: NO), the control part 11 returns a process to step S41. If it is determined that the analysis period has elapsed (S54: YES), the control unit 11 refers to the large-capacity storage device 14 and reads time-series data relating to browsing information, purchase information, and expense information (step S55). Specifically, the control unit 11 refers to the browsing DB 141, and reads out the number of advertisements displayed on each signage 2a, 2a, 2a,. In addition, the control unit 11 refers to the purchase DB 142 and reads the number of user approaches, the number of purchase operations, the number of purchases of merchandise, the sales amount, the number of coupons used, and the like stored in association with the date. Based on the time-series data read in step S55, the control unit 11 calculates a statistical value of each data related to browsing information, purchase information, and expense information in the analysis period (step S56). For example, the control unit 11 calculates monthly statistical values for the number of advertisements displayed on the facility side, the number of browsing (the number of authentications of the user terminal 3), the advertisement cost, and the like. In addition, the control unit 11 calculates monthly statistical values for the number of approaches to the product on the store side, the number of purchase operations, the number of purchases, the sales amount, the number of coupons used, and the like.

  Based on the calculated browsing information, purchase information, and statistical values related to the cost information, the control unit 11 shows the overall relationship between the browsing history of the advertisement in the analysis period, the purchase activity of the product by the user, and the advertising cost. An index value is calculated (step S57). The index value is, for example, the ratio between the number of advertisements viewed and the number of people approaching the display shelf, the ratio between the number of browsing and the number of purchase operations, the ratio between the number of browsing and the number of purchases of advertisements, the advertising cost and the above It includes the ratio with the number of purchases, the ratio between the number of browsing (number of privilege distributions) and the number of times of privilege use. That is, the control unit 11 calculates an index value indicating an overall process from the time when the advertiser places an advertisement on the signage 2a, 2a, 2a,. To do.

  The control unit 11 calculates an index value indicating the relationship between the advertisement browsing history or advertisement cost of each of the plurality of facilities where the signage 2a, 2a, 2a,... Is installed and the purchase activity at the store (step S58). . Specifically, the control unit 11 includes any of the elements such as the number of advertisements displayed, the number of browsing, the advertisement cost, and the like, and the number of times of approaching the display shelf, the number of operations of the purchase operation, the number of purchases, etc. Multivariate analysis is performed on the combinations of. For example, when the objective variable is the number of purchases of the product and the explanatory variable is the number of advertisements viewed in the signage 2a, 2a, 2a, etc. of each facility, the time series data of the number of purchases and the number of views of each signage 2a A multivariate analysis is performed on and a correlation coefficient and the like are calculated. The control unit 11 also performs multivariate analysis on time-series data related to the combination of other elements, and obtains an index value indicating the influence that the browsing history or advertising cost on each signage 2a has on purchasing activities, that is, a correlation coefficient. calculate. The control unit 11 stores the analysis result of the multivariate analysis including the calculated correlation coefficient in the mass storage device 14.

  The control part 11 produces | generates the result information which shows the effect measurement result of an advertisement, and outputs it to the advertiser terminal 6 (step S59). For example, the control unit 11 generates a result display screen shown in FIG. 11 showing result information including the statistical value and the index value, and outputs the result display screen to the advertiser terminal 6 via the network N.

  The control unit 11 determines whether or not a designation input has been received for the types of objective variables and explanatory variables related to multivariate analysis (step S60). Specifically, the control unit 11 uses the advertiser terminal 6 in the input columns 112a and 112b of the result output screen to display browsing information, purchase information on objective variables and explanatory variables related to the analysis results of the multivariate analysis output to the graph 112. It is determined whether or not a designated input of expense information has been accepted. When it determines with not accepting (S60: NO), the control part 11 transfers a process to step S62. When it determines with having received (S60: YES), the control part 11 produces | generates the result information which shows the calculation result of the index value which concerns on the specified objective variable and explanatory variable, and outputs to the advertiser terminal 6 (Step S61). For example, when the designation input is received as the objective variable as the number of items purchased and the explanatory variable as the number of advertisements viewed at the signage 2a, 2a, 2a, etc. of each facility, the control unit 11 refers to the mass storage device 14 and The correlation coefficient of the number of browsing of each signage 2a with respect to the number of purchases is read out. The control unit 11 calculates the ratio of the read correlation coefficients. Based on the ratio, the control unit 11 generates a graph 113 that shows a breakdown of the influence of the number of advertisements viewed on each signage 2a with respect to the number of products purchased, and outputs it to the result display screen shown in FIG. .

  The control unit 11 determines whether or not to end the output of the result information (Step S62). When it determines with not complete | finishing an output (S62: NO), the control part 11 returns a process to step S60. When it determines with complete | finishing an output (S62: YES), the control part 11 complete | finishes a series of processes.

In the above description, the information processing system distributes the privilege information to the user terminal 3 such as a smartphone. However, the medium that receives the distribution of the privilege information is an electronic card such as Felica (registered trademark) or Edy (registered trademark). May be.
In addition, the information processing system distributes the privilege information to the user terminal 3 as described above. For example, in addition to the privilege information, the location information of the store, the nearest station, and the like may be distributed together.
Further, for example, the information processing system may give a further privilege according to the number of times the privilege information is distributed to each user terminal 3. For example, the server 1 acquires the identification information of each user terminal 3 at the time of authentication, and counts the cumulative number of coupon distributions for each user terminal 3. The server 1 distributes another coupon different from the above coupon to the user terminal 3 in order to motivate the user to further purchase according to the number of distributions. Thereby, the user who is a customer can be enclosed.
In addition, although the information processing system acquires the authentication result of the user terminal 3 at the facility-side signage 2a as browsing information, the present embodiment is not limited to this. For example, the information processing system may be configured to include the sensor device 27 in the signage 2a on the facility side as well as the store side, and the user who browses the signage 2a may be recognized by the sensor device 27 to acquire the browsing information.

  In addition, the information processing system distributes the privilege information via the signage 2a on the facility side as described above. However, for example, an input related to an order for a product may be accepted via the signage 2a. For example, the signage 2a is configured to include an input unit such as a touch panel, and receives an order for a product related to an advertisement, a service reservation, and the like through the input unit. The server 1 acquires the input information from the signage 2 a and transfers it to the store terminal 4. Thereby, the convenience of the user concerning the purchase activity of goods or services can be improved.

  Further, in the above, the signage 2b on the store side displays the content related to the display product, but the signage 2b does not necessarily receive the output of the content from the server 1, for example, the output of the content from the store terminal 4 You may receive it.

  As mentioned above, according to this Embodiment 1, it is highly convenient for the user who browses an advertisement, and can provide useful analysis data regarding an advertisement to an advertiser.

  Moreover, according to this Embodiment 1, not only can a convenience be improved by giving a privilege to a user, but the authentication operation in the signage 2a on the facility side can be promoted, and the accuracy of browsing information can be ensured. .

  Further, according to the first embodiment, analysis data more useful to the advertiser is obtained by quantifying the relationship between the advertisement browsing history on the facility side and the purchase history of the product etc. on the store side. Can be provided.

  Further, according to the first embodiment, it is possible to perform statistical analysis in consideration of advertising costs.

  Further, according to the first embodiment, it is possible to perform a detailed analysis for each facility that is an advertising destination with respect to the influence of the advertisement placement on the signage 2a of each facility on the purchasing activity at the store.

(Embodiment 2)
In the present embodiment, a mode is described in which an appropriate facility is recommended to the advertiser as an advertising destination in accordance with the attribute of the facility where the signage 2a is installed and the attribute of the product related to the advertisement. In addition, about the content which overlaps with Embodiment 1, the same code | symbol is attached | subjected and description is abbreviate | omitted.

  FIG. 15 is an explanatory diagram illustrating an example of a record layout of the browsing DB 141 according to the second embodiment. The browsing DB 141 according to the present embodiment includes a product attribute example and a facility attribute string. The product attribute column stores the attribute of the product in association with the advertisement ID and the product. For example, the product attribute column stores classification indicating the type of product and details indicating the specific content of the product. The product attributes are not limited to these, and may include, for example, the price of the product, the target sex, the target age, and the like. The facility attribute column stores the attribute of the facility in association with the advertisement ID and the facility. For example, the facility attribute column includes the usage type of the facility, the location of the facility, the gender composition ratio, the age composition ratio, and the like of the personnel who work or visit the facility. Note that the facility attributes are not limited to these, and may include, for example, the home positions of the personnel, the family structure, and the like.

FIG. 16 is an explanatory diagram illustrating an example of a recommendation screen according to the second embodiment. The control unit 11 of the server 1 according to the present embodiment refers to result information related to past advertisement effect measurement results, and recommend information indicating a facility recommended to the advertiser with respect to a new advertisement destination. Executes the process of generating and outputting.
For example, when receiving a request for placing a new advertisement from the advertiser terminal 6, the control unit 11 generates a recommendation screen illustrated in FIG. 16 and outputs it to the advertiser terminal 6. Specifically, the control unit 11 determines the attribute of the product related to the new advertisement from the accepted submission request. For example, when receiving a request for placing an advertisement relating to an alcoholic beverage, the control unit 11 determines attributes “food”, “beer”, and the like of the product.

  The control unit 11 refers to the mass storage device 14 and identifies past advertisements related to product attributes that are the same as or similar to the product attributes. For example, the control unit 11 has previously published products “beer”, “wine”, “sake”, etc., which have the same product category as “food” and whose product details are the same as or similar to “beer”. The advertisement ID of each advertisement is specified. The control unit 11 reads out the result information including the correlation coefficient related to the specified advertisement from the mass storage device 14.

The control unit 11 refers to the read result information and determines the degree of matching between the attribute of the product related to the submission request and the attribute of the facility that was the advertisement destination of the past advertisement. Specifically, the control unit 11 specifies a facility having a higher correlation coefficient between the browsing information or the cost information and the purchase information for the read result information of each advertisement. For example, the control unit 11 identifies a facility having a higher correlation coefficient indicating the relationship between the advertising cost to the signage 2a, 2a, 2a... Of each facility and the sales amount of the product at the store. In other words, the control unit 11 determines the cost-effectiveness of each advertisement related to the above-mentioned products “beer”, “wine”, “Japanese sake” for each facility, and identifies the facility where the signage 2a that is highly cost-effective is installed. To do. The control unit 11 refers to the browsing DB 141 to determine the specified facility attribute. In other words, the control unit 11 determines a facility attribute having a high degree of matching with the product attribute related to the advertisement.
Although the control unit 11 determines the fitness based on the index value (correlation coefficient) indicating the cost effectiveness for each signage 2a as described above, the present embodiment is not limited to this. For example, the control unit 11 may determine the fitness based on a correlation coefficient indicating the relationship between the number of browsing for each signage 2a and the number of purchased products. That is, the control part 11 should just be able to perform the matching process of the attribute which concerns on each facility in which signage 2a, 2a, 2a ... is installed, and the goods of advertisement.

  The control unit 11 determines a facility recommended to the advertiser with respect to the advertisement destination based on the determination result of the fitness. For example, the control unit 11 extracts a facility having an attribute that is the same as or similar to the facility attribute determined above from among the installation facilities of the signage 2a registered in advance, that is, the advertising destination. For example, if the control unit 11 determines that the fitness level between the facility attribute with the classification “automobile factory” and the sex ratio “9: 1” and the product attribute “beer” is high, the classification is the same as “automobile factory”. Alternatively, facilities that are similar and have an attribute that approximates a sex ratio of “9: 1” are extracted. The control unit 11 determines the extracted facility as the recommended facility of the advertisement destination. The control unit 11 generates recommendation information for recommending the facility to the advertiser, specifically, a recommendation screen illustrated in FIG. 16, and outputs it to the advertiser terminal 6.

The recommendation screen is a display screen that displays a list of a plurality of facilities recommended to the advertiser for the advertisement destination. Specifically, the recommendation screen displays a list of recommended facility names, attributes, advertising unit prices, and other information for each facility. The recommendation screen includes a selection field 161 for selecting each facility as an advertisement destination. The control unit 11 accepts a selection input to the selection column 161 via the advertiser terminal 6. Thereby, the control part 11 receives designation | designated of the facility used as the advertising destination of a new advertisement. In the subsequent processing, the control unit 11 outputs the advertiser's advertisement to the signage 2a of the designated facility.
Note that the designation format of the advertisement destination is not limited to the selection input to the selection column 161, and may be another designation format such as text input of the facility name.

FIG. 17 is an explanatory diagram illustrating an example of a processing procedure executed by the server 1 according to the second embodiment. For example, when the control unit 11 of the server 1 receives an advertisement placement request from the advertiser terminal 6, the control unit 11 executes the following process.
The control unit 11 determines the attribute of the product related to the advertisement (step S201). For example, the control unit 11 refers to the accepted publishing request and determines an attribute related to the classification, details, etc. of the product. The control unit 11 reads out advertisement result information regarding a product that is the same as or similar to the attribute of the determined product with respect to the past effect measurement results (step S202). For example, the control unit 11 refers to the browsing DB 141 and identifies an advertisement for a product having the same product classification and the same or similar details. The control unit 11 reads out the result information including the correlation coefficient related to the specified advertisement from the mass storage device 14.

  The control unit 11 refers to the read result information and determines the degree of matching between the attribute of the product determined in step S201 and the attribute of the facility that is the advertisement destination of the advertisement related to the result information in step S202 (step S203). ). For example, the control unit 11 specifies a facility having a higher correlation coefficient between the browsing information or the cost information and the purchase information with respect to the read result information of each advertisement. For example, the control unit 11 identifies a facility having a higher correlation coefficient related to cost effectiveness. The control unit 11 refers to the browsing DB 141 and determines an attribute related to the specified facility classification or the like. That is, the control part 11 discriminate | determines the attribute of the facility where the cost effectiveness of an advertisement is high.

  The control unit 11 determines a facility recommended to the advertiser with respect to the advertisement destination based on the determination result of the fitness (step S204). For example, the control unit 11 extracts a facility having an attribute that is the same as or similar to the attribute determined in step S <b> 203 from the installation facilities of the signage 2 a registered in advance, that is, the advertising destination. The control unit 11 determines the extracted facility as the recommended facility of the advertisement destination. The control unit 11 generates recommended information indicating the determined facility (step S205). For example, the control unit 11 generates a recommendation screen that displays a list of the names, attributes, and other information of the determined facilities. The control unit 11 outputs the generated recommended information to the advertiser terminal 6 (step S206). That is, the control unit 11 outputs the recommended screen to the advertiser terminal 6. The control unit 11 receives a designation input for designating a recommended facility as an advertisement destination via the advertiser terminal 6, and stores the designated content in the mass storage device 14 (step S207). For example, the control unit 11 accepts a selection input of a facility to be an advertisement destination based on an input to a selection column displayed together with a facility name on the recommendation screen. Thereby, the control part 11 will output an advertisement to the signage 2a of the facility which concerns on the said advertisement destination. The control unit 11 ends the series of processes.

  In the above description, the server 1 accepts an advertising destination designation input from an advertiser for a recommended facility. However, the present embodiment is not limited to this. For example, the server 1 may automatically output an advertisement to the signage 2a of the recommended facility extracted based on the fitness.

  As described above, according to the second embodiment, an appropriate advertisement destination can be guided to the advertiser by the matching process of the product attribute and the facility attribute.

(Embodiment 3)
In the present embodiment, a mode in which a user who browses an advertisement on the facility side among users who visit the store will be described.
FIG. 18 is a block diagram illustrating a configuration example of the signage 2b according to the third embodiment. The signage 2b according to the present embodiment is connected to the NFC communication device 28 via the input unit 26. The NFC communication device 28 is a device for performing short-range wireless communication with the user terminal 3 or the like, and is installed on a display shelf of goods together with the signage 2b, for example. The NFC communication device 28 authenticates the user terminal 3 and notifies the signage 2b of the authentication result.

  FIG. 19 is an explanatory diagram showing an example of a record layout of the purchase DB 142 according to the third embodiment. The purchase DB 142 according to the present embodiment includes an approach breakdown column and an operation breakdown column. The approach breakdown column stores the number of times that the user who viewed the advertisement on the facility side among the users who approached the display shelf approaches the display shelf and the terminal ID of the user terminal 3 of the user in association with the number of times of approach. Yes. The operation breakdown column is associated with the number of operations, and among the users who have picked up the product, the number of times that the user who has browsed the advertisement on the facility side picked up the product and the terminal ID of the user terminal 3 of the user. I remember it. Moreover, in this Embodiment, the privilege column has memorize | stored terminal ID of the user terminal 3 which used the coupon with the frequency | count of use of a coupon. The sales column stores the sales amount of the product by the user who has viewed the advertisement, together with the sales amount of the product by all the visitors.

  FIG. 20 is an explanatory diagram showing an example of content display processing according to the third embodiment. An NFC communication device 28 connected to the signage 2b is installed on the display shelf of the store according to the present embodiment. The NFC communication device 28 is attached to, for example, a front part of the display shelf, and the user can make the user terminal 3 approach. When the user terminal 3 is located within a predetermined range from the own device, the NFC communication device 28 performs near field communication with the user terminal 3 and acquires a terminal ID.

  The control unit 21 of the signage 2b identifies whether the user who has visited the store and has approached the display shelf is a viewer who has viewed the advertisement on the facility side. Specifically, based on the terminal ID acquired above, the control unit 21 performs authentication as to whether or not the user associated with the user terminal 3 is a viewer who has viewed the advertisement on the facility side. For example, the control unit 21 makes an inquiry to the server 1 regarding the terminal ID of the user terminal 3. The control unit 11 of the server 1 inquires the user terminal 3 by determining whether or not the terminal ID acquired from the signage 2b is stored in the browsing DB 141. The control unit 21 performs authentication related to the user terminal 3 based on the inquiry result acquired from the server 1. In addition, the control part 21 memorize | stores the frequency | count of an advertisement viewer's approach in the memory | storage part 22, distinguishing from the frequency | count of another user's approach.

When the user terminal 3 is authenticated, the control unit 21 switches the content displayed on the display unit 24 to the content for the viewer. The content includes, for example, the content of the privilege information, the discount price, the display position of the target product related to the privilege information, the expiration date of the privilege information, and the like. Further, for example, the control unit 21 may display information on recommended products recommended for purchase together with the target product. That is, the control unit 21 displays the content for the advertisement viewer on the display unit 24.
In the above description, the content intended for the viewer is displayed on the signage 2b. However, the present embodiment is not limited to this. For example, the NFC communication device 28 may give further privilege information as a privilege of actually visiting the store to the user terminal 3 of the authenticated advertisement viewer.

  Moreover, the control part 21 identifies whether the user who performed purchasing operation is an advertisement viewer. For example, the control unit 21 recognizes the viewer's face and the like from the image captured by the sensor device 27 during the authentication. When the purchase operation is detected by the sensor device 27, the control unit 21 recognizes the face of the user who performed the operation. The control unit 21 compares the image recognition results at the time of authentication and at the time of operation, and identifies whether the user who performed the purchase operation is a viewer. The control part 21 memorize | stores the detection result of the purchase operation | movement which concerns on a viewer in the memory | storage part 22, distinguishing it from the detection result which concerns on another user.

  The control unit 21 outputs, to the server 1, purchase information that distinguishes the detection results of the advertisement viewer and other users regarding the purchase information related to the detection results such as the approach to the display shelf and the purchase operation by the user. That is, the control unit 21 outputs to the server 1 a breakdown indicating the number of approaches and the number of operations by the viewer among the number of approaches and the number of operations by all users. The control unit 11 of the server 1 stores the purchase information of the viewer in the purchase DB 142.

In the present embodiment, the accounting device 5 identifies whether the user who purchases the product is a viewer who has viewed the advertisement on the facility side. Specifically, when the accounting device 5 authenticates the user terminal 3 using the reader / writer unit 51 and reads privilege information, the accounting device 5 also reads the terminal ID of the user terminal. The store terminal 3 acquires the terminal ID related to the user terminal 3 that has read the privilege information together with the coupon usage count from the accounting device 5 and transfers it to the server 1. The control unit 11 of the server 1 stores the terminal ID of the user terminal 3 using the coupon in the purchase DB 142 in association with the coupon usage count.
Further, the control unit 11 stores not only the sales amount of the product by the entire store visitor but also the sales amount of the product by the advertisement viewer in the purchase DB 142. For example, the store terminal 4 calculates the sales amount of the product by the advertisement viewer by multiplying the price after the discount of the product by the coupon by the number of times the coupon is used. The control unit 11 of the server 1 acquires the sales amount by the viewer from the store terminal 4.

  As in the first embodiment, the control unit 11 of the server 1 performs a statistical analysis related to the advertisement effect measurement result based on each data stored in the browsing DB 141 and the purchase DB 142. In this case, the control unit 11 generates not only the result information for the entire store visitor but also the result information based on the browsing information of the advertisement by the viewer and the purchase information of the product. Specifically, the control unit 11 not only calculates an index value for the entire store including the viewer and other users, but also calculates an index value based on the purchase activity of the advertisement viewer. Although specific illustration and description are omitted, for example, the control unit 11 reads out the terminal ID of the user who has approached the display shelf stored in the purchase DB 142 and uses the terminal ID stored in the browsing DB 141 as the terminal ID. In comparison, the number of times the advertisement viewer approaches the display shelf is counted for each facility where the viewer has viewed the advertisement. And the control part 11 calculates | requires the ratio of the browsing number of advertisements, and the frequency | count of approach to a display shelf for every facility which the browsing person browsed the advertisement. Similarly, the control unit 11 determines the ratio between the number of browsing and the number of operations for each facility, the ratio between the number of browsing and the number of purchases, the ratio between the advertising cost and the sales amount, the ratio between the coupon distribution number and the coupon usage number, etc. An index value is calculated. As described above, the server 1 accumulates accurate analysis data that distinguishes visitors other than the viewer and the viewer. Further, the server 1 does not need to perform calculation processing such as multivariate analysis.

FIG. 21 is a flowchart illustrating an example of a processing procedure of content display processing according to the third embodiment. When it is determined that the user's approach to the machine installed on the display shelf is detected (S42: YES), the control unit 21 of the signage 2b executes the following process.
The control unit 21 identifies whether or not the user who has approached the device is a viewer who has viewed the advertisement in the facility where the signage 2b is installed (step S301). Specifically, the control unit 21 identifies whether the user related to the user terminal 3 is an advertisement viewer based on the authentication result of the user terminal 3 via the NFC communication device 28. For example, the NFC communication device 28 performs short-range wireless communication when the user terminal 3 is located within a predetermined range. The control unit 21 acquires information including the terminal ID of the user terminal 3 via the NFC communication device 28, and queries the server 1 for the terminal ID. Based on the terminal ID, the control unit 11 of the server 1 determines whether or not the user related to the user terminal 3 is a viewer who has viewed the advertisement on the facility side. Specifically, the control unit 11 refers to the browsing DB 141 and determines whether or not the terminal ID is stored in the terminal ID column. The control unit 11 returns the inquiry result to the signage 2b. The control unit 21 of the signage 2b authenticates the user terminal 3 based on the inquiry result.

  The control unit 21 switches the content being displayed on the display unit 24 in accordance with the authentication result in step S301 (step S302). For example, when authenticating the user terminal 3 of the advertisement viewer, the control unit 21 displays the content for the advertisement viewer separately from the content for other users. For example, the control unit 21 displays the display position, discount price, coupon expiration date, etc. of the target product related to the privilege information.

  After detecting the purchase operation of the user by the sensor device 27 (step S44), the control unit 21 identifies whether or not the user who performed the purchase operation is an advertisement viewer (step S303). For example, the control unit 21 recognizes a user who has brought the user terminal 3 close to the NFC communication device 28 at the time of authentication in step S <b> 301, that is, an advertisement viewer, by the image recognition processing by the sensor device 27. When detecting the purchase operation of the user, the control unit 21 identifies, based on the image recognition result by the sensor device 27, whether the user who performed the purchase operation is the viewer. The control part 21 memorize | stores the detection result of the purchase operation | movement by a viewer in the memory | storage part 22, distinguishing from the detection result by another user. The control unit 21 moves the process to step S45.

  The store terminal 4 receives purchase information that distinguishes the purchase history of the advertisement viewer from the purchase history of other users from the store accounting device 5 (step S304). Specifically, when the accounting device 5 authenticates the user terminal 3 and reads privilege information, the accounting device 5 also reads the terminal ID. The store terminal 4 receives the terminal ID together with the use history of privilege information. Thereby, the store terminal 4 receives purchase information that distinguishes the purchase history of the advertisement viewer from the purchase history of other users. The shop terminal 4 moves the process to step S50.

  After acquiring the purchase information from the signage 2b and the store terminal 4 (step S52), the control unit 21 distinguishes the purchase information of the advertisement viewer from the purchase information of other users and stores it in the large-capacity storage device 14 (step S52). S305). Specifically, the control unit 21 distinguishes the detection result of the approach to the display shelf by the viewer, the purchase operation of the product, the number of purchases by the viewer, the sales amount, etc. from the purchase information related to other users in the purchase DB 142. Remember. The control unit 21 ends the series of processes.

  In the above description, the information processing system identifies the viewer based on the authentication result in the NFC communication device 28, but the present embodiment is not limited to this. For example, the information processing system may identify the viewer based on the reading result obtained by reading the NFC tag or the like attached to the product with the user terminal 3. In this case, for example, when the user terminal 3 reads the NFC tag, the user terminal 3 communicates with the server 1 and receives a coupon. The server 1 determines whether or not the user of the user terminal 3 is an advertisement viewer based on the reading result, and stores the determination result in the browsing DB 141. Also in this process, analysis data identifying the viewer can be accumulated in the same manner as described above.

  In the above description, the sensor device 27 and the NFC communication device 28 are both installed on the display shelf. However, for example, only the NFC communication device 28 may be installed on the display shelf. In this case, the signage 2b counts the number of times of approach to the display shelf at the time of authentication by the NFC communication device 28, and performs a content switching process.

  Moreover, although the information processing system identified the viewer and the other users based on the authentication result in the NFC communication device 28 as described above, the present embodiment is not limited to this. For example, the information processing system includes an image recognition device similar to the sensor device 27 together with the accounting device 5 at the accounting location of the store, and recognizes the face of the user performing accounting. The information processing system compares the face of the user performing accounting with the use / non-use of the coupon by the user, and determines that the user is an advertisement viewer when the coupon is used. Then, the information processing system compares the image recognition result of the sensor device 27 installed in each display shelf with the image recognition result related to the user determined to be the viewer, and approaches the display shelf by the viewer. Purchasing activities such as purchasing operations of products are stored separately from purchasing activities by other users. As described above, the advertisement viewer and other users can be identified without performing the authentication process by the NFC communication device 28.

  As described above, the NFC communication device 28, the reader / writer unit 51, and the like function as a second authentication unit that authenticates the user terminal 3 of the visitor, and the purchase information of the viewer identified based on the authentication result is sent to the other visitor. And stored in the browsing DB 141 separately from the purchase information. Thereby, the purchase activity by the advertisement viewer can be specified, and the analysis data with higher accuracy can be provided for the advertisement placement on the signage 2a on the facility side.

(Embodiment 4)
FIG. 22 is a functional block diagram showing the operation of the server 1 in the above-described form. When the control unit 11 executes the program P, the server 1 operates as follows. The output unit 151 outputs an advertisement related to a product or service provided at a store outside the facility to a display unit installed in a shared space within the facility. The acquisition unit 152 acquires browsing information indicating a browsing history by a viewer regarding the advertisement output by the output unit 151. The second acquisition unit 153 acquires purchase information related to the purchase activity of the store visitor at the store. The storage unit 154 stores the browsing information and purchase information acquired by the acquisition unit 152 and the second acquisition unit 153. The generation unit 155 refers to the storage unit 154 and generates result information indicating the effect measurement result of the advertisement. The second output unit 156 outputs the result information generated by the generation unit 155.

  The fourth embodiment is as described above, and the other parts are the same as those of the first to third embodiments. Therefore, the corresponding parts are denoted by the same reference numerals, and detailed description thereof is omitted.

  The embodiment disclosed this time is to be considered as illustrative in all points and not restrictive. The scope of the present invention is defined by the terms of the claims, rather than the meanings described above, and is intended to include any modifications within the scope and meaning equivalent to the terms of the claims.

1 server (information processing equipment)
11 Control Unit 12 Storage Unit 13 Communication Unit 14 Mass Storage Device 141 Viewing DB
142 Purchasing DB
2a, 2b Signage (display device)
DESCRIPTION OF SYMBOLS 21 Control part 22 Storage part 23 Communication part 24 Display part 25 NFC communication part 26 Input part 27 Sensor apparatus 3 User terminal 4 Store terminal 5 Accounting apparatus 6 Advertiser terminal

Claims (10)

A display unit that is installed in a shared space of the facility and displays an advertisement relating to a product or service provided at a store outside the facility;
With respect to the advertisement displayed by the display unit, an acquisition unit that acquires browsing information indicating a browsing history by a viewer;
A second acquisition unit for acquiring purchase information related to purchase activity of a visitor in the store;
A storage unit for storing the browsing information and purchase information acquired by the acquisition unit and the second acquisition unit;
A generation unit that refers to the storage unit and generates result information indicating an effect measurement result of the advertisement;
An information processing system comprising: an output unit that outputs the result information generated by the generation unit. An authentication unit for authenticating the browser terminal device or electronic card;
When the authentication unit authenticates the terminal device or the electronic card, the distribution unit distributes privilege information related to the product or service to the terminal device or the electronic card,
The information processing system according to claim 1, wherein the acquisition unit acquires an authentication result authenticated by the authentication unit. The information processing system according to claim 1, wherein the generation unit generates the result information including an index value indicating a relationship between the browsing history and the purchase activity. A third acquisition unit for acquiring cost information indicating an advertising cost of the advertisement;
The storage unit stores the cost information acquired by the third acquisition unit,
The said production | generation part produces | generates the said result information containing the index value which shows the relationship between the said advertising expense, the said browsing history, or purchasing activity. The Claim 1 characterized by the above-mentioned. Information processing system. The display unit is installed in each of the plurality of facilities,
The acquisition unit acquires the browsing information or cost information in each facility,
The said production | generation part produces | generates the said result information including the index value which shows the relationship with the said browsing history or advertising expense in each said facility, and the said purchasing activity. Any one of Claims 1-4 characterized by the above-mentioned. The information processing system according to claim 1. The storage unit stores the attribute of the facility and the attribute of the product or service,
Based on the result information generated by the generation unit, a determination unit that determines the degree of fit between the facility attribute and the product or service attribute;
6. A second generation unit that generates recommendation information indicating the facility recommended to the advertiser with respect to the advertisement destination based on the determination result determined by the determination unit. 6. Information processing system described in 1. An output unit that outputs an advertisement related to a product or service provided at a store outside the facility, to a display unit installed in a shared space in the facility;
With respect to the advertisement output by the output unit, an acquisition unit that acquires browsing information indicating a browsing history by a viewer;
A second acquisition unit for acquiring purchase information related to purchase activity of a visitor in the store;
A storage unit for storing the browsing information and purchase information acquired by the acquisition unit and the second acquisition unit;
A generation unit that refers to the storage unit and generates result information indicating an effect measurement result of the advertisement;
An information processing apparatus comprising: a second output unit that outputs the result information generated by the generation unit. Regarding the advertisement related to the product or service provided at the store outside the facility displayed on the display unit installed in the shared space of the facility, obtaining browsing information indicating a browsing history by the viewer,
Obtaining purchase information related to the purchase activity of the store visitor at the store,
Storing the obtained browsing information and purchasing information in a storage unit;
Referring to the storage unit, generating result information indicating an effect measurement result of the advertisement;
A program for causing a computer to execute a process of outputting the generated result information. The browsing information is acquired by acquiring an authentication result from an authentication unit that authenticates the terminal device or electronic card of the viewer at the facility,
Obtaining the purchase information of the viewer identified based on an authentication result of a second authentication unit that authenticates the terminal device or the electronic card in the store;
The acquired browsing information and purchase information of the viewer is stored in the storage unit,
The program according to claim 8, wherein the result information is generated based on the browsing information and purchase information of the viewer by referring to the storage unit. An advertisement related to a product or service provided at a store outside the facility is output to a display unit installed in a shared space of the facility,
Authenticate the terminal device or electronic card of the viewer who viewed the output advertisement,
When the terminal device or electronic card is authenticated, the privilege information related to the product or service is distributed to the terminal device or electronic card,
By obtaining the authentication result, obtaining browsing information indicating the browsing history of the advertisement by the viewer,
Obtaining purchase information related to the purchase activity of the store visitor at the store,
Storing the obtained browsing information and purchasing information in a storage unit;
Referring to the storage unit, generating result information indicating an effect measurement result of the advertisement;
An information processing method for causing a computer to execute a process of outputting the generated result information.

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