JP2018005691A - Information processing system, information processing device and information processing method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information processing system or the like that is highly convenient to a viewer of an advertisement, and that can accumulate analysis data which is useful concerning the advertisement to an advertiser.SOLUTION: The information processing system comprises a display unit that displays an advertisement related to commodities or services provided in a shop installed in a common space of a facility and provided outside of the facility, an acquisition unit that acquires browsing information indicating a browsing history by a viewer concerning the advertisement displayed by the display unit, a second acquisition unit that acquires purchase information concerning a purchasing activity of a visitor in the shop, and a storage unit that stores the browsing information and the purchase information acquired by the acquisition unit and the second acquisition unit.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information processing system, an information processing apparatus, and an information processing method.

  In recent years, advertisement distribution technology using digital signage has been spreading. For example, in Patent Document 1, an advertisement is displayed on a display device related to digital signage installed in a vehicle or a station, and a coupon distribution terminal installed in the vicinity of the display device performs non-contact communication with a user's mobile terminal. An article purchasing system is disclosed. According to Patent Literature 1, a mobile terminal receives a coupon from a coupon distribution terminal and accesses a server device of a merchandise business operator to purchase an article. And when a portable terminal passes a traffic provider's automatic ticket gate, the settlement process by electronic money is performed.

JP 2010-271932 A

  However, the invention according to Patent Document 1 needs to perform payment processing with an automatic ticket gate, and cannot be applied to other than transportation.

  The present invention has been made under such circumstances. The purpose of the present invention is to accumulate analysis data useful for advertisement viewers and useful for advertisers regarding advertisements. It is to provide an information processing system capable of

  The information processing system according to the present invention is installed in a shared space of a facility, and displays a display unit that displays an advertisement related to a product or service provided at a store outside the facility, and a viewer regarding the advertisement displayed by the display unit An acquisition unit that acquires browsing information indicating a browsing history by the user, a second acquisition unit that acquires purchase information related to the purchase activity of the store visitor in the store, and the browsing information and purchase acquired by the acquisition unit and the second acquisition unit And a storage unit for storing information.

  The information processing system according to the present invention includes an authentication unit that authenticates the terminal device or electronic card of the viewer, and when the authentication unit authenticates the terminal device or electronic card, the privilege information related to the product or service is A distribution unit for distributing to a terminal device or an electronic card, wherein the acquisition unit acquires an authentication result authenticated by the authentication unit.

  The information processing system according to the present invention includes a second display unit that is installed in the store and displays content related to the product or service.

  The information processing system according to the present invention is characterized in that the second display unit is installed on a display shelf of the product.

  The information processing system according to the present invention includes an approach detection unit that detects the approach of the store visitor to the second display unit, and the second display unit detects the approach of the store visitor by the approach detection unit. In this case, the content is switched.

  The information processing system according to the present invention includes an attribute determining unit that determines an attribute of the store visitor, and the second display unit switches the content according to the attribute of the store visitor.

  The information processing system according to the present invention includes an operation detection unit that detects a purchase operation of the customer in the store, and the second acquisition unit acquires a detection result detected by the operation detection unit. To do.

  The information processing system according to the present invention is characterized in that the second acquisition unit acquires a purchase history of the product or service in the store.

  The information processing apparatus according to the present invention includes an output unit that outputs an advertisement related to a product or service provided at a store outside the facility on a display unit installed in a shared space in the facility, and the output unit outputs the output unit Regarding the advertisement, an acquisition unit that acquires browsing information indicating a browsing history by the viewer, a second acquisition unit that acquires purchase information related to the purchase activity of the store visitor in the store, the acquisition unit and the second acquisition unit acquired And a storage unit for storing the browsing information and purchase information.

  The information processing method according to the present invention outputs an advertisement related to a product or service provided at a store outside the facility to a display unit installed in a shared space of the facility, and a terminal of a viewer who has viewed the output advertisement When authenticating a device or electronic card, and authenticating the terminal device or electronic card, the privilege information related to the product or service is distributed to the terminal device or electronic card, and the viewer makes the authentication to obtain the authentication result. Browsing information indicating the browsing history of advertisements is acquired, content related to the product or service is output to a second display unit installed in the second store, and purchase information relating to the purchase activity of the store visitor in the store is output. It is characterized in that the computer executes a process of acquiring and storing the acquired browsing information and purchase information in a storage unit.

  ADVANTAGE OF THE INVENTION According to this invention, it is highly convenient for the viewer of an advertisement, and it can accumulate | store useful analysis data regarding an advertisement with respect to an advertiser.

It is a schematic diagram which shows the structural example of an information processing system. It is a block diagram which shows the structural example of a server. It is a block diagram which shows the structural example of signage. It is explanatory drawing which shows an example of the record layout of browsing DB. It is explanatory drawing which shows an example of the record layout of purchase DB. It is explanatory drawing for demonstrating the advertisement display process by the facility side. It is explanatory drawing for demonstrating the content display process in the shop side. It is explanatory drawing for demonstrating an operation | movement detection process. It is explanatory drawing for demonstrating purchase information acquisition processing. It is a flowchart for demonstrating an example of the process sequence of an advertisement display process. It is a flowchart which shows an example of the process sequence of a content display process. It is explanatory drawing which shows an example of the record layout of purchase DB which concerns on Embodiment 2. FIG. 10 is an explanatory diagram illustrating an example of content display processing on the store side according to Embodiment 2. FIG. 12 is a flowchart illustrating an example of a processing procedure of content display processing according to the second embodiment. FIG. 10 is a block diagram illustrating a configuration example of a signage according to Embodiment 3. It is explanatory drawing which shows an example of the record layout of purchase DB which concerns on Embodiment 3. FIG. 10 is an explanatory diagram illustrating an example of content display processing according to Embodiment 3. FIG. 14 is a flowchart illustrating an example of a processing procedure of content display processing according to Embodiment 3. It is a functional block diagram which shows operation | movement of the server of the form mentioned above.

Hereinafter, the present invention will be described in detail with reference to the drawings illustrating embodiments thereof.
(Embodiment 1)
FIG. 1 is a schematic diagram illustrating a configuration example of an information processing system. In this embodiment, an information processing system that outputs an advertisement related to an advertiser's product or service to a predetermined facility and collects information related to the measurement of the effect of the displayed advertisement will be described as an example. The information processing system includes an information processing device 1, display devices 2a and 2b, a user terminal 3, a store terminal 4, an accounting device 5, and the like. The information processing device 1, the display devices 2a and 2b, and the store terminal 4 communicate via an external network N such as the Internet.

  The information processing apparatus 1 is an information processing apparatus that stores various types of information and transmits and receives information via the network N. The information processing apparatus 1 is, for example, a server computer or a personal computer. In the present embodiment, the information processing apparatus 1 is assumed to be a server computer and is read as the server 1. The server 1 outputs an advertisement related to the advertiser's product or service to the display devices 2a and 2b, and collects information related to the advertising effect of the output advertisement.

  The display devices 2a and 2b are display devices that communicate with the server 1 to display images related to advertisements, and are digital signage devices, for example. Hereinafter, the display devices 2a and 2b are read as signage 2a and 2b. The signage 2a, 2b may be a projector device or the like in addition to a display device having a liquid crystal display or the like. As shown in FIG. 1, in the present embodiment, the signage 2a, 2b is installed in each of one or more facilities and one or more stores that provide an advertiser's products or services. The above facilities are, for example, an office, a factory, a government office facility, a university campus, and the like. In this embodiment, the signage 2a is installed in the office facility. The signage 2a is installed in a shared space of the office, and displays advertisements of goods or services provided at stores outside the office for users working in the office. In addition, the signage 2b is installed at a place where goods or services are provided in each store. Here, when each store according to the present embodiment is a retail store that retails products, for example, the signage 2b is installed in a display shelf on which products are displayed. Note that the installation location of the signage 2b is not limited to a location for providing merchandise such as a display shelf, and may be, for example, a store entrance / exit, an accounting location, or another location. In the following, it is assumed that merchandise is sold at each store, but each store may be a store providing services.

  The user terminal 3 is a terminal device possessed by a user who browses advertisements and purchases merchandise at each store, and is, for example, a smartphone. The store terminal 4 is a terminal device that manages data such as product sales in the store, and is a personal computer, for example. The accounting device 5 is a so-called register installed in the store, and accepts accounting input by the store clerk, electronic payment by the user terminal 3 and the like.

FIG. 2 is a block diagram illustrating a configuration example of the server 1. The server 1 includes a control unit 11, a storage unit 12, a communication unit 13, and a mass storage device 14.
The control unit 11 includes arithmetic processing devices such as a CPU (Central Processing Unit) and an MPU (Micro-Processing Unit), and performs various information processing and control processing related to the server 1. The storage unit 12 includes memory elements such as a RAM (Random Access Memory) and a ROM (Read Only Memory), and stores programs or data necessary for the control unit 11 to execute processing. The storage unit 12 temporarily stores data and the like necessary for the control unit 11 to execute arithmetic processing. The communication unit 13 includes a processing circuit for performing processing related to communication, and transmits and receives information to and from the signage 2a, 2b, and the like via the network N.

The large-capacity storage device 14 is a large-capacity storage device including, for example, a hard disk. The mass storage device 14 stores content data such as advertisements output to the signage 2a, 2b. The large-capacity storage device 14 stores a browsing DB 141, a purchase DB 142, and the like. The browsing DB 141 stores browsing information indicating a browsing history of advertisements browsed by the user at the facility. The purchase DB 142 stores purchase information related to user purchase activities in the store. In the present embodiment, the storage unit 12 and the mass storage device 14 may be configured as an integrated storage device. Further, the mass storage device 14 may be constituted by a plurality of storage devices. The mass storage device 14 may be an external storage device connected to the server 1.
In the present embodiment, the server 1 is not limited to the above configuration. For example, an input unit that receives an operation input, a display unit that displays information related to the server 1, a reading unit that reads information stored in a portable storage medium, and the like May be included.

FIG. 3 is a block diagram showing a configuration example of the signage 2a, 2b. In FIG. 3, both the facility-side signage 2a and the store-side signage 2b are illustrated, and the same reference numerals are given to common configurations. The signage 2a, 2b includes a control unit 21, a storage unit 22, a communication unit 23, and a display unit 24.
The control unit 21 includes an arithmetic processing unit such as a CPU and an MPU, and performs various information processing, control processing, and the like related to the signage 2a and 2b by reading and executing a program stored in the storage unit 22. The storage unit 22 includes memory elements such as a RAM and a ROM, and stores programs or data necessary for the control unit 21 to execute processing. The storage unit 22 temporarily stores data and the like necessary for the control unit 21 to execute arithmetic processing. The communication unit 23 includes an antenna, a communication processing circuit, and the like, and transmits and receives information to and from the server 1 and the like via the network N. The display unit 24 has a screen such as a liquid crystal display or an organic EL (Electro Luminescence) display, and displays an image given from the control unit 21.

The facility-side signage 2 a includes an NFC (Near Field Communication) communication unit 25. The NFC communication unit 25 includes an antenna, a communication processing circuit, and the like, and performs short-range wireless communication with the user terminal 3 when the user terminal 3 is located within a predetermined range. Note that the communication standard related to short-range wireless communication is not particularly limited.
On the other hand, the store-side signage 2 b includes an input unit 26. The input unit 26 is an interface for receiving input of information from the sensor device 27. The sensor device 27 is a device that detects the approach of the user to the display shelf where the signage 2b is installed, the purchase operation of the product by the user, and the like, for example, a Kinect (registered trademark) device. The sensor device 27 is installed, for example, on the upper part of the display shelf, images a user approaching the display shelf, and detects the user's operation or the like by image recognition processing.
In the present embodiment, the signage 2a, 2b is not limited to the above configuration, and may include, for example, a speaker for outputting sound.

  FIG. 4 is an explanatory diagram showing an example of the record layout of the browsing DB 141. The browsing DB 141 includes an advertisement ID column, an advertiser column, a product column, a date column, a facility column, a display count column, a browsing count column, and a terminal ID column. The advertisement ID column stores an ID for identifying each advertisement displayed on the signage 2a. The advertiser column stores the name of the advertiser related to the advertisement in association with the advertisement ID. The product column stores the content of the product or service related to the advertisement in association with the advertisement ID. The date column stores the date when the advertisement is put out in association with the advertisement ID. The facility column stores the name of the facility that is the advertisement destination, specifically the name of the facility where the signage 2a displaying the advertisement is installed, in association with the advertisement ID and the date. The display count column stores the display count of the advertisement displayed on the signage 2a on the date in association with the advertisement ID, date, and facility. The number-of-views column stores the number of views of a user who has viewed an advertisement on the signage 2a of the facility on the date in association with the advertisement ID, date, and facility. The terminal ID column stores an ID for identifying the user terminal 3 that has received distribution of privilege information described later in association with the number of browsing.

  FIG. 5 is an explanatory diagram showing an example of the record layout of the purchase DB 142. The purchase DB 142 includes a store ID column, a date column, a display shelf column, a product column, an approach column, a gripping column, a return column, a purchase column, and a privilege column. The store ID column stores an ID for identifying each store where the signage 2b is installed. The date column stores the date in association with the store ID. The display shelf row stores an ID for identifying each display shelf in which the signage 2b is installed in association with the store ID and the date. The merchandise column stores the merchandise displayed on each display shelf in association with the display shelves. The approach row, the grip row, and the return row store the detection results by the sensor device 27 in association with the store ID, date, display shelf, and product. Specifically, the approach row indicates the total number of users who have approached the display shelf, the grip row indicates the total number of times the user has picked up the product, and the return row returns the product picked up by the user to the display shelf. I remember the total number of times. The purchase column stores the number of items purchased in association with the store ID, date, display shelf, and item. The privilege column stores a coupon usage history, which will be described later, in association with the store ID, date, display shelf, and product.

FIG. 6 is an explanatory diagram for explaining an advertisement display process on the facility side. Below, the outline | summary of the process which an information processing system performs is demonstrated. Hereinafter, for convenience of explanation, it is assumed that the processing entity of the server 1 is the control unit 11 and the processing entity of the signage 2a, 2b is the control unit 21.
The signage 2a is installed in a common space such as an office entrance, an elevator hall, an elevator, a dining room, a toilet, and a rest space. For example, the control unit 21 of the signage 2a displays information related to work on the display unit 24 during office work hours. And the control part 21 switches a display when it becomes break time, such as a lunch break, and displays the advertisement of the goods provided in the store outside an office. Specifically, the control unit 21 requests the server 1 to output an advertisement when the break time start time comes.

When the output request is received from the signage 2a, the control unit 11 of the server 1 outputs an advertisement for the installation facility of the signage 2a for which the output request has been made. For example, the control unit 11 stores advertisement data relating to each product in the large-capacity storage device 14 in association with information on a facility that is an advertising destination designated by the advertiser. The control unit 11 reads an advertisement in which the facility is designated in advance as an advertisement destination from the large-capacity storage device 14 and outputs the advertisement to the signage 2a via the network N. The control unit 21 of the signage 2a displays the advertisement output from the server 1 on the display unit 24. Thereby, as shown in FIG. 6, the user who works at an office can browse the advertisement which concerns on the store outside an office.
In addition, the control part 11 of the server 1 memorize | stores the amount of advertisements output according to the request | requirement from the signage 2a, ie, the display frequency of advertisement, in browsing DB141.

Furthermore, the control part 11 acquires the browsing information which shows the browsing history by a user regarding the advertisement which the signage 2a displayed. For example, as will be described later, the control unit 11 acquires, as browsing information, an authentication result obtained by authenticating the user terminal 3 with the signage 2a.
Specifically, the control unit 21 of the signage 2a performs near field wireless communication with the user terminal 3 via the NFC communication unit 25, and authenticates the user terminal 3 that has succeeded in communication. The NFC communication unit 25 is provided on the side of the display screen related to the display unit 24 of the signage 2a, for example, and can be close to the user terminal 3 such as a smartphone. When a user who has viewed an advertisement is interested in a product related to the advertisement, the user terminal 3 is brought close to the NFC communication unit 25 in order to obtain a coupon to be described later. When the user terminal 3 is located within a predetermined range from the NFC communication unit 25, the control unit 21 authenticates the user terminal 3 from the NFC communication unit 25.

  When the user terminal 3 is authenticated by the signage 2a, the control unit 11 of the server 1 distributes merchandise privilege information to the user terminal 3 via the signage 2a. The privilege information is, for example, a coupon that can receive a product discount at a store. The coupon may have a time limit so that the user can use the store. When the user terminal 3 is authenticated, the control unit 21 of the signage 2a requests the server 1 to distribute privilege information. The control unit 11 of the server 1 acquires the authentication result of the user terminal 3 in the signage 2a by receiving the request. The control unit 11 determines a product related to the advertisement with reference to the acquired authentication result, and reads out privilege information related to the product from the mass storage device 14. The control part 11 transmits privilege information to the signage 2a. The control unit 21 of the signage 2a outputs the privilege information received from the server 1 to the user terminal 3 from the NFC communication unit 25. With the above configuration, the user can receive the distribution of the privilege information, and at the same time, can prompt the user to authenticate the user terminal 3 in the signage 2a, and the server 1 can accurately record the browsing history of the advertisement in the signage 2a. it can.

FIG. 7 is an explanatory diagram for explaining content display processing on the store side. FIG. 7 illustrates a state in which the signage 2b installed on the merchandise display shelf in the store displays content related to the displayed merchandise. As shown in FIG. 7, for example, the signage 2b is installed at the upper part of the display shelf. In addition, the installation location of signage 2b is not limited to the upper part of a display shelf, For example, the side part, lower part, etc. of a display shelf may be sufficient. Moreover, you may comprise a display shelf and the signage 2b integrally by providing a shelf board in signage 2b itself.
Here, it is assumed that there is no user who is a store visitor near the display shelf. In this case, the control unit 21 of the signage 2b displays an advertisement for the product displayed on the display shelf on the display unit 24. In addition, as will be described in detail later, the content displayed on the signage 2b is not limited to the advertisement, and may be content related to a product provided in the store.

  The control unit 21 detects the approach of the user to the display shelf where the own device is installed. Specifically, the control unit 21 detects the approach of the user by the sensor device 27. For example, the sensor device 27 is installed in the vicinity of the signage 2b and is connected to the input unit 26 of the signage 2b. The sensor device 27 always captures an image in the vicinity of the display shelf and recognizes an approaching user by image recognition. Thereby, the control part 21 of signage 2b detects a user's approach by the sensor apparatus 27. FIG. The control unit 21 stores a detection result related to the approach of the user in the storage unit 22. That is, the control unit 21 stores the number of times the user approaches the display shelf.

When the approach of the user is detected, the control unit 21 switches the content being displayed on the display unit 24. For example, in addition to the price, quality, efficacy, application, usage, and other characteristics of the products displayed on the display shelf, the control unit 21 may include popular products, recommended products, the number of products in stock, etc. Is displayed. For example, when the displayed product is food, the control unit 21 determines the shelf life of the food, the place of production, the recipe using the food, the other food necessary for the recipe, the position of the display shelf of the other food, and the like. It may be displayed. Further, for example, the control unit 21 may display a promotion video for promoting the sale of the displayed product, a guide image of a sales floor in the store, and the like. As described above, the control unit 21 can display the content related to the product to the user, thereby promoting the sales of the product and the convenience of purchasing activities.
Note that the content displayed by the signage 2b is not limited to content related to the product, but may be an image or the like for decorating a display shelf, for example.

FIG. 8 is an explanatory diagram for explaining the motion detection process. In FIG. 8, the signage 2b is omitted for convenience. The control unit 21 not only detects the user's approach to the display shelf, but also detects the purchase operation of the user near the display shelf. Specifically, the control unit 21 detects a gripping operation in which the user picks up the displayed product by image recognition by the sensor device 27. For example, the sensor device 27 recognizes the motion of the user's hand and the product picked up by the user from the captured image, and outputs the product to the signage 2b. The control unit 21 of the signage 2b detects the gripping operation by the user by acquiring the recognition result. The control unit 21 stores in the storage unit 22 the detection result, specifically, the number of times the user has picked up each displayed product.
Note that the control unit 21 may not only detect a gripping operation but also switch display contents in the same manner as in FIG. 7 when a gripping operation is detected. For example, the control unit 21 may refer to the detection result and display information such as the price of a product taken by the user.

Further, the control unit 21 detects not only a gripping operation but also a return operation in which the user returns the product to the display shelf. Similarly to the above, the control unit 21 detects the return operation based on the image recognition result by the sensor device 27. The control unit 21 stores the detection result related to the return operation in the storage unit 22.
In the above description, the control unit 21 detects the purchase operation of the user based on the image recognition process by the sensor device 27. However, the present embodiment is not limited to this. For example, an infrared sensor or the like may be arranged on the display shelf, and the signage 2b may detect a purchase operation using the sensor.

FIG. 9 is an explanatory diagram for explaining purchase information acquisition processing. FIG. 9 illustrates a state in which the server 1 acquires purchase information at the store from the store-side signage 2 b and the store terminal 4.
An example of the accounting apparatus 5 installed in the store is illustrated in the upper left of FIG. For example, the accounting device 5 is installed at a predetermined location in a store and performs accounting processing for merchandise. Further, in the present embodiment, the accounting device 5 has a predetermined reader / writer unit 51 and performs near field communication with the user terminal 3 to read privilege information (coupon). Note that the reader / writer unit 51 may be configured as a separate device connected to the accounting device 5. When the privilege information is read, the accounting device 5 performs accounting processing according to the privilege information. The accounting device 5 transfers the purchase history of the product including the use history of privilege information to the store terminal 4. The store terminal 4 stores the purchase history of the product transferred from the accounting device 5.

  The control unit 11 of the server 1 acquires purchase information related to the purchase activity of the user at the store from the signage 2 b and the store terminal 4. Specifically, the control unit 11 acquires, via the network N, information such as a user's approach detected at the signage 2b, a detection result of a purchase operation, and a purchase history transferred from the accounting device 5 to the store terminal 4. . For example, the control unit 11 communicates with the signage 2b and the store terminal 4 after the store opening hours, and acquires each purchase information. The control unit 11 stores the acquired purchase information in the purchase DB 142 in association with information such as the date related to the business day, the store from which the purchase information is acquired, and the product purchased by the user. As described above, the time-series data indicating the trend from when the user browses the advertisement in the facility such as the office until the product is purchased in the store is recorded in the server 1, and the advertisement is displayed on the signage 2a on the facility side. Useful analytical data is accumulated.

FIG. 10 is a flowchart for explaining an example of the processing procedure of the advertisement display processing. Based on FIG. 10, the processing content of the advertisement display processing on the facility side will be described.
For example, when the facility related to the installation location of the signage 2a is an office, the control unit 21 of the signage 2a displays information related to office work on the display unit 24 during business hours. The control unit 21 determines whether or not the start time of the office break time has come (step S11). If it is determined that it is not the start time of the break time (S11: NO), the control unit 21 waits for processing. When it is determined that the start time of the break time has come (S11: YES), the control unit 21 requests the signage 2a installed in the facility to output the advertisement of the product provided at the store outside the facility to the server 1. (Step S12). Specifically, the control unit 21 generates a request signal including predetermined identification information indicating a facility where the own device is installed, and transmits the request signal to the server 1.

  When receiving the output request from the signage 2a, the control unit 11 of the server 1 refers to the mass storage device 14 and outputs an advertisement to the signage 2a (step S13). For example, the control unit 11 determines the facility relating to the installation location of the signage 2a from the request signal. The control unit 11 refers to the large-capacity storage device 14 that stores data related to the advertisement of each advertiser, and reads out an advertisement in which the facility is determined as an advertisement destination. The control unit 11 outputs the read advertisement to the signage 2a.

  The control unit 21 of the signage 2a displays the advertisement output from the server 1 on the display unit 21 (step S14). The control unit 21 determines whether or not the user terminal 3 is located within a predetermined range from the own device (step S15). Specifically, the control unit 21 transmits a search signal from the NFC communication unit 25 and determines whether or not a response signal to the search signal has been received from the user terminal 3. When it is determined that the user terminal 3 is not located within the predetermined range (S15: NO), the control unit 21 waits for processing. When it is determined that the user terminal 3 is located within the predetermined range (S15: YES), the control unit 21 communicates with the user terminal 3 and authenticates the user terminal 3 (step S16). The control part 21 requests | requires the output of the privilege information of the goods which concern on the advertisement currently displayed on the display part 24 from the server 1 (step S17).

  The control unit 11 of the server 1 acquires an authentication result of the user terminal 3 by receiving an output request from the signage 2a, and stores the authentication result in the large-capacity storage device 14 as browsing information indicating an advertisement browsing history ( Step S18). That is, the control part 11 memorize | stores in the browsing DB 141 as browsing history the frequency | count etc. which authenticated the user terminal 3 in the NFC communication part 25 of signage 2a. The control unit 11 refers to the authentication result and distributes the privilege information of the product related to the advertisement to the signage 2a (step S19). That is, the control part 11 transmits the coupon of goods to the signage 2a.

  The control unit 21 of the signage 2a outputs privilege information to the user terminal 3 via the NFC communication unit 25 (step S20). That is, the control unit 21 causes the NFC communication unit 25 to download the coupon received from the server 1 to the user terminal 3. The control unit 21 determines whether or not the end time of the office break time has come (step S21). If it is determined that the end time of the break time has not been reached (S21: NO), the control unit 21 returns the process to step S15. When it is determined that the end time of the break time has come (S21: YES), the control unit 21 ends the series of processes.

FIG. 11 is a flowchart illustrating an example of a processing procedure of content display processing. Based on FIG. 11, the processing content of the purchase process of the goods at the store side will be described.
The control unit 21 of the signage 2b installed on the display shelf of the product in the store displays content related to the product provided in the store on the display unit 24 during the business hours of the store (step S41). For example, the control unit 21 displays advertisements for displayed products as contents. The content displayed by the control unit 21 is not limited to the advertisement. The control unit 21 determines whether or not the sensor device 27 detects the approach of the user to the signage 2b installed on the display shelf (step S42). For example, the control unit 21 always captures an image of the vicinity of the display shelf using the sensor device 27, and monitors the presence or absence of the user by image recognition. The monitoring mode by the sensor device 27 is not limited to image recognition, and may be object detection by an infrared sensor, for example. Thereby, when the user who visited the store approaches the display shelf, the control unit 21 detects the approach of the user. The control unit 21 stores a detection result related to the approach of the user in the storage unit 22. If it is determined that the approach of the user has not been detected (S42: NO), the control unit 21 waits for processing.

  When it determines with having detected the approach of the user (S42: YES), the control part 21 switches the content currently displayed on the display part 24 (step S43). For example, the control unit 21 relates to the product displayed on the display shelf, the product price, quality, popular display product, recommended product, usage of the product, usage examples, sales floor guidance, product promotion, etc. Display movies and so on. The control unit 21 detects a gripping operation in which the user picks up the commodity on the display shelf by the sensor device 27 (step S44). Control part 21 detects return operation which returns goods which a user took in a hand to a display shelf by sensor device 27 (Step S45). The control unit 21 stores the detection results detected in steps S44 and S45 in the storage unit 22. The controller 21 determines whether or not the sensor device 27 has detected the user leaving the signage 2b (step S46). For example, the control unit 21 determines whether or not the user is no longer recognized in the imaging range in the sensor device 27. When it determines with the user's leaving | separation not being detected (S46: NO), the control part 21 returns a process to step S44. If it is determined that the user has been removed (S46: YES), the control unit 21 returns to the content displayed in step S41 and displays it again (step S47).

  The control unit 21 determines whether or not to end the content display process in the signage 2b (step S48). For example, the control unit 21 determines whether or not the store opening hours have ended. When it determines with not complete | finishing (S48: NO), the control part 21 returns a process to step S42. When it determines with complete | finishing (S48: YES), the control part 21 outputs the purchase information which concerns on detection results, such as a user's approach memorize | stored in the memory | storage part 22, grip operation | movement, return operation | movement, to the server 1 (step S49). ).

  The store terminal 4 receives purchase information related to the purchase history of the merchandise from the store accounting device (step S50). The purchase history includes the use history of privilege information described in FIG. 9, that is, the use / non-use of coupons at the time of payment. The store terminal 4 determines whether or not to end the above reception process in the same manner as the process in step S48 in the signage 2b (step S51). When it determines with not complete | finishing (S51: NO), the shop terminal 4 returns a process to step S50. When it determines with complete | finishing (S51: YES), the shop terminal 4 outputs the purchase information which concerns on the purchase history of goods to the server 1 (step S52).

  The control unit 11 of the server 1 acquires purchase information related to the purchase activity of the user at the store from the signage 2b and the store terminal 4 (step S53). As described above, the purchase information includes information such as the detection result of the purchase operation such as the approach of the user to the signage 2b, the grasping and return of the product, the purchase history of the product in the accounting, and the use history of the privilege information. The control unit 11 stores the acquired purchase information in the mass storage device 14 (step S54). Specifically, the control unit 11 correlates with information such as the date, product, display shelf, etc. related to the business day, the number of approaches to the display shelf, the number of purchase operations, the purchase history of the product, the use history of privilege information, etc. Is stored in the purchase DB 142. The control unit 11 ends the series of processes.

In the above description, the information processing system distributes the privilege information to the user terminal 3 such as a smartphone. However, the medium that receives the distribution of the privilege information is an electronic card such as Felica (registered trademark) or Edy (registered trademark). May be.
In addition, the information processing system distributes the privilege information to the user terminal 3 as described above. For example, in addition to the privilege information, the location information of the store, the nearest station, and the like may be distributed together.
Further, for example, the information processing system may give a further privilege according to the number of times the privilege information is distributed to each user terminal 3. For example, the server 1 acquires the identification information of each user terminal 3 at the time of authentication, and counts the cumulative number of coupon distributions for each user terminal 3. The server 1 delivers another coupon different from the normal coupon to the user terminal 3 in order to motivate the user to further purchase according to the number of times of delivery. Thereby, the user who is a customer can be enclosed.
In addition, although the information processing system acquires the authentication result of the user terminal 3 at the facility-side signage 2a as browsing information, the present embodiment is not limited to this. For example, the information processing system may be configured to include the sensor device 27 in the signage 2a on the facility side as well as the store side, and the user who browses the signage 2a may be recognized by the sensor device 27 to acquire the browsing information.

  In addition, the information processing system distributes the privilege information via the signage 2a on the facility side as described above. However, for example, an input related to an order for a product may be accepted via the signage 2a. For example, the signage 2a is configured to include an input unit such as a touch panel, and receives an order for a product related to an advertisement, a service reservation, and the like through the input unit. The server 1 acquires the input information from the signage 2 a and transfers it to the store terminal 4. Thereby, the convenience of the user concerning the purchase activity of goods or services can be improved.

  Further, in the above, the signage 2b on the store side displays the content related to the display product, but the signage 2b does not necessarily receive the output of the content from the server 1, for example, the output of the content from the store terminal 4 You may receive it.

  As described above, according to the first embodiment, it is highly convenient for the user who browses the advertisement, and useful analysis data regarding the advertisement can be accumulated for the advertiser.

  Moreover, according to this Embodiment 1, not only can a convenience be improved by giving a privilege to a user, but the authentication operation in the signage 2a on the facility side can be promoted, and the accuracy of browsing information can be ensured. .

  Moreover, according to this Embodiment 1, the convenience related to the user in the purchasing activity in a store improves by displaying the content relevant to goods etc. on the signage 2b on the store side.

  Moreover, according to this Embodiment 1, since the signage 2b is installed in the display shelf of goods, it can carry out active sales promotion with respect to the user who has determined the goods of goods, for example.

  Moreover, according to this Embodiment 1, an appropriate customer service can be performed to a user by switching a display content according to a user's approach to the signage 2b.

  Moreover, according to this Embodiment 1, by recording a user's purchase operation | movement, analysis data including not only the sales result of goods but the user's trend in a store can be accumulate | stored.

  Further, according to the first embodiment, by acquiring a purchase history of a product or the like, it is possible to accumulate appropriate time-series data for analyzing an advertisement effect measurement together with an advertisement browsing history. .

(Embodiment 2)
In the present embodiment, a mode is described in which the content to be displayed on the signage 2b is switched according to the attribute of the user who has visited the store. In addition, about the content which overlaps with Embodiment 1, the same code | symbol is attached | subjected and description is abbreviate | omitted.

  FIG. 12 is an explanatory diagram showing an example of a record layout of the purchase DB 142 according to the second embodiment. Purchase DB 142 according to the present embodiment includes an attribute column. The attribute column stores a breakdown of the number of approaching persons according to the attribute of the user who is a store visitor, in association with the store ID, date, display shelf, and the number of approaching persons to the display shelf. Specifically, the user attributes are, for example, the user's sex, age, and the like. The attribute column stores the number of users approaching the display shelf by sex and age. The attribute of the user is not limited to gender and age, and may include information such as whether or not the user is a group customer, for example.

FIG. 13 is an explanatory diagram showing an example of content display processing on the store side according to the second embodiment. FIGS. 13A and 13B illustrate a state in which content is displayed on the signage 2b according to the attribute of the user who has approached the display shelf where the signage 2b is installed.
The control part 21 of the signage 2b discriminate | determines the attribute of the said user, when a user's approach to the own machine installed in the display shelf is detected. For example, the control unit 21 determines the user's attribute based on the image recognition result by the sensor device 27. Specifically, the sensor device 27 specifies the image area of the user's face portion from the captured image. The sensor device 27 recognizes the gender, age, and the like of the user from the feature amounts of the user's face, nose, mouth, and the like included in the specified image region. The control unit 21 of the signage 2b determines the user attribute by acquiring the recognition result from the sensor device 27.

  The control unit 21 switches display content according to the determined user attribute. For example, as shown in FIG. 13A, consider a case where a female user approaches a display shelf. When it is determined that the user who is a customer is a woman, the control unit 21 displays content for women on the display unit 24. For example, when food is displayed on the display shelf, the control unit 21 displays a recipe for the food. For example, when cosmetics are displayed on the display shelf, the control unit 21 displays a person image indicating a usage example of the cosmetics. For example, when the daily necessities are displayed on the display shelf, the control unit 21 displays an image for guiding the female items.

Further, for example, as shown in FIG. 13B, consider a case where a male user approaches the display shelf. When it is determined that the user who is a visitor is a man, the control unit 21 displays content for men on the display unit 24. For example, when a beverage is displayed on the display shelf, the control unit 21 displays an advertisement of an alcoholic drink popular with men. In this case, for example, the control unit 21 displays food advertisements such as prepared foods and snacks that are often purchased together with alcoholic beverages. For example, when the daily necessities are displayed on the display shelf, the control unit 21 displays an image for guiding the male items.
In addition, although the signage 2b demonstrated the content switching process on the basis of a user's sex above, of course, you may switch a content according to age and other attributes. For example, when the signage 2b determines that the user is older, the signage 2b displays a content image with captions. Further, for example, when the signage 2b determines that the user's age is young, the signage 2b displays a content image related to the animation.

  The control unit 21 further notifies the server 1 of the determined user attribute. For example, the control unit 21 stores the number of users approaching the display shelf in the storage unit 22 by sex and age. When outputting the purchase information including the number of approaching users to the server 1, the control unit 21 outputs the purchase information for each sex and age to the server 1. The control unit 11 of the server 1 acquires the purchase information and stores it in the purchase DB 142 in association with attributes such as the user's sex and age. Thereby, data indicating a purchase tendency according to the user's attribute is accumulated in the server 1.

  In the above description, the signage 2b discriminates the attributes of individual users and displays content according to the attributes of individual users. However, the present embodiment is not limited to this. For example, the signage 2b may determine the attributes of a plurality of users related to the group customer, and display content corresponding to the attributes of the plurality of users. In this case, for example, the sensor device 27 recognizes a plurality of faces from the captured image, and determines that the user is a group customer when the positions of the face regions are close. In addition, the sensor device 27 determines the relationship of the group customers (for example, whether or not they are with a family) from the age structure of each user. The signage 2b obtains information on the group customer from the sensor device 27 to determine the attributes of a plurality of users. For example, when it is determined that the user is a family member, the signage 2b displays family-oriented content. As described above, the signage 2b can perform content display processing according to the attributes not only for individual customers but also for group customers.

FIG. 14 is a flowchart illustrating an example of a processing procedure of content display processing according to the second embodiment. When it is determined that the user's approach to the machine installed on the display shelf is detected (S42: YES), the control unit 21 of the signage 2b executes the following process.
The control unit 21 determines the attribute of the approaching user (step S201). Specifically, the sensor device 27 identifies an image of the user's face portion that has approached the display shelf from the captured image, and recognizes the user's sex, age, and the like. The control unit 21 of the signage 2b determines the user attribute by acquiring the recognition result from the sensor device 27. The control unit 21 switches the content being displayed on the display unit 24 in accordance with the determined user attribute (step S202). For example, when food is displayed on the display shelf and it is determined that the user near the display shelf is a woman, the control unit 21 displays the recipe of the food for the woman. For example, when alcoholic beverages are displayed on the display shelf and it is determined that the user in the vicinity of the display shelf is male, the control unit 21 displays an advertisement of alcoholic beverage that is popular among men. The control unit 21 may display content according to other attributes such as the user's age. Moreover, the control part 21 may show (display) the goods for group customers, for example, when it recognizes that the user who exists in the display shelf vicinity is a group customer. The control unit 21 stores the determined user attribute in the storage unit 22. For example, the control unit 21 counts and stores the number of users approaching the display shelf according to attributes such as sex and age. The control unit 21 moves the process to step S44.

  When it is determined that the content display process is to be ended (S48: YES), the control unit 21 stores purchase information including user attributes in addition to the detection results of the user approach and purchase operation stored in the storage unit 22. The data is output to the server 1 (step S203). For example, the control unit 21 outputs purchase information including the number of people approaching the display shelf according to gender, age, and the like to the server 1. The control unit 11 of the server 1 acquires the purchase information from the signage 2b (step S204). The control part 11 memorize | stores the acquired purchase information in the mass storage apparatus 14 according to a user's attribute (step S205). Specifically, the control unit 11 stores the number of people approaching the display shelf in the purchase DB 142 in association with attributes such as sex and age. The control unit 11 ends the series of processes.

  In the above, the signage 2b displays content according to the user's attributes when approaching the display shelf, but the timing for switching the content is not limited to when the user approaches, for example, the user picks up the product. It may be during a gripping operation.

  As described above, according to the second embodiment, by displaying the content according to the user's attribute on the signage 2b, a more appropriate customer service is possible.

  Moreover, according to this Embodiment 2, the purchase information according to a user's attribute can be accumulate | stored in the server 1, and the precision of analysis data can be improved more.

(Embodiment 3)
In the present embodiment, a mode in which a user who browses an advertisement on the facility side among users who visit the store will be described.
FIG. 15 is a block diagram illustrating a configuration example of the signage 2b according to the third embodiment. The signage 2b according to the present embodiment is connected to the NFC communication device 28 via the input unit 26. The NFC communication device 28 is a device for performing short-range wireless communication with the user terminal 3 or the like, and is installed on a display shelf of goods together with the signage 2b, for example. The NFC communication device 28 authenticates the user terminal 3 and notifies the signage 2b of the authentication result.

  FIG. 16 is an explanatory diagram showing an example of a record layout of the purchase DB 142 according to the third embodiment. The purchase DB 142 according to the present embodiment includes an approach breakdown column, a grip breakdown column, and a return breakdown column. The approach breakdown column stores the number of times that the user who viewed the advertisement on the facility side among the users who approached the display shelf approaches the display shelf and the terminal ID of the user terminal 3 of the user in association with the number of times of approach. Yes. The grip breakdown column is associated with the number of times of gripping, and among the users who picked up the product, the number of times the user who viewed the advertisement on the facility side picked up the product and the terminal ID of the user terminal 3 of the user. I remember it. The return column is associated with the number of returns, among the users who returned the product to the display shelf, the number of times the user who viewed the advertisement on the facility side returned the product to the display shelf, and the terminal ID of the user terminal 3 of the user Is remembered. Moreover, in this Embodiment, the privilege column has memorize | stored terminal ID of the user terminal 3 which used the coupon with the frequency | count of use of a coupon.

  FIG. 17 is an explanatory diagram illustrating an example of content display processing according to the third embodiment. An NFC communication device 28 connected to the signage 2b is installed on the display shelf of the store according to the present embodiment. The NFC communication device 28 is attached to, for example, a front part of the display shelf, and the user can make the user terminal 3 approach. When the user terminal 3 is located within a predetermined range from the own device, the NFC communication device 28 performs near field communication with the user terminal 3 and acquires a terminal ID.

  The control unit 21 of the signage 2b identifies whether the user who has visited the store and has approached the display shelf is a viewer who has viewed the advertisement on the facility side. Specifically, based on the terminal ID acquired above, the control unit 21 performs authentication as to whether or not the user associated with the user terminal 3 is a viewer who has viewed the advertisement on the facility side. For example, the control unit 21 makes an inquiry to the server 1 regarding the terminal ID of the user terminal 3. The control unit 11 of the server 1 inquires the user terminal 3 by determining whether or not the terminal ID acquired from the signage 2b is stored in the browsing DB 141. The control unit 21 performs authentication related to the user terminal 3 based on the inquiry result acquired from the server 1. In addition, the control part 21 memorize | stores the frequency | count of an advertisement viewer's approach in the memory | storage part 22, distinguishing from the frequency | count of another user's approach.

When the user terminal 3 is authenticated, the control unit 21 switches the content displayed on the display unit 24 to the content for the viewer. The content includes, for example, the content of the privilege information, the discount price, the display position of the target product related to the privilege information, the expiration date of the privilege information, and the like. Further, for example, the control unit 21 may display information on recommended products recommended for purchase together with the target product. That is, the control unit 21 displays the content for the advertisement viewer on the display unit 24.
In the above description, the content intended for the viewer is displayed on the signage 2b. However, the present embodiment is not limited to this. For example, the NFC communication device 28 may give further privilege information as a privilege of actually visiting the store to the user terminal 3 of the authenticated advertisement viewer.

  Moreover, the control part 21 identifies whether the user who performed purchasing operations, such as a holding | grip operation | movement and a return operation | movement, is an advertisement viewer. For example, the control unit 21 recognizes the viewer's face and the like from the image captured by the sensor device 27 during the authentication. When the purchase operation is detected by the sensor device 27, the control unit 21 recognizes the face of the user who performed the operation. The control unit 21 compares the image recognition results at the time of authentication and at the time of operation, and identifies whether the user who performed the purchase operation is a viewer. The control part 21 memorize | stores the detection result of the purchase operation | movement which concerns on a viewer in the memory | storage part 22, distinguishing it from the detection result which concerns on another user.

  The control unit 21 outputs, to the server 1, purchase information that distinguishes the detection results of the advertisement viewer and other users regarding the purchase information related to the detection results such as the approach to the display shelf and the purchase operation by the user. That is, the control unit 21 outputs to the server 1 a breakdown indicating the number of approaches and the number of operations by the viewer among the number of approaches and the number of operations by all users. The control unit 11 of the server 1 stores the purchase information of the viewer in the purchase DB 142.

In the present embodiment, the accounting device 5 identifies whether the user who purchases the product is a viewer who has viewed the advertisement on the facility side. Specifically, when the accounting device 5 authenticates the user terminal 3 by the reader / writer unit 51 and reads privilege information, the accounting device 5 also reads the terminal ID of the user terminal. The store terminal 3 acquires the terminal ID related to the user terminal 3 that has read the privilege information together with the coupon usage count from the accounting device 5 and transfers it to the server 1. The control unit 11 of the server 1 stores the terminal ID of the user terminal 3 using the coupon in the purchase DB 142 in association with the coupon usage count.
As described above, the server 1 stores accurate analysis data that identifies a visitor other than the viewer and the viewer.

FIG. 18 is a flowchart illustrating an example of a processing procedure of content display processing according to the third embodiment. When it is determined that the user's approach to the machine installed on the display shelf is detected (S42: YES), the control unit 21 of the signage 2b executes the following process.
The control unit 21 identifies whether or not the user who has approached the device is a viewer who has viewed the advertisement in the facility where the signage 2b is installed (step S301). Specifically, the control unit 21 identifies whether the user related to the user terminal 3 is an advertisement viewer based on the authentication result of the user terminal 3 via the NFC communication device 28. For example, the NFC communication device 28 performs short-range wireless communication when the user terminal 3 is located within a predetermined range. The control unit 21 acquires information including the terminal ID of the user terminal 3 via the NFC communication device 28, and queries the server 1 for the terminal ID. Based on the terminal ID, the control unit 11 of the server 1 determines whether or not the user related to the user terminal 3 is a viewer who has viewed the advertisement on the facility side. Specifically, the control unit 11 refers to the browsing DB 141 and determines whether or not the terminal ID is stored in the terminal ID column. The control unit 11 returns the inquiry result to the signage 2b. The control unit 21 of the signage 2b authenticates the user terminal 3 based on the inquiry result.

  The control unit 21 switches the content being displayed on the display unit 24 in accordance with the authentication result in step S301 (step S302). For example, when authenticating the user terminal 3 of the advertisement viewer, the control unit 21 displays the content for the advertisement viewer separately from the content for other users. For example, the control unit 21 displays the display position, discount price, coupon expiration date, etc. of the target product related to the privilege information.

  After executing the processes of steps S44 and S45, the control unit 21 identifies whether or not the user who has performed the purchase operation is a viewer of the advertisement (step S303). For example, the control unit 21 recognizes a user who has brought the user terminal 3 close to the NFC communication device 28 at the time of authentication in step S <b> 301, that is, an advertisement viewer, by the image recognition processing by the sensor device 27. When detecting the purchase operation of the user, the control unit 21 identifies, based on the image recognition result by the sensor device 27, whether the user who performed the purchase operation is the viewer. The control part 11 memorize | stores the detection result of the purchase operation | movement by a browser in the memory | storage part 22 separately from the detection result by another user. The control unit 21 moves the process to step S46.

  The store terminal 4 receives purchase information that distinguishes the purchase history of the advertisement viewer from the purchase history of other users from the store accounting device 5 (step S304). Specifically, when the accounting device 5 authenticates the user terminal 3 and reads privilege information, the accounting device 5 also reads the terminal ID. The store terminal 4 receives the terminal ID together with the use history of privilege information. Thereby, the store terminal 4 receives purchase information that distinguishes the purchase history of the advertisement viewer from the purchase history of other users. The shop terminal 4 moves the process to step S51.

  After acquiring the purchase information from the signage 2b and the store terminal 4 (step S53), the control unit 21 distinguishes the purchase information of the advertisement viewer from the purchase information of other users and stores it in the large-capacity storage device 14 (step S53). S305). Specifically, the control unit 21 identifies the detection result of the approach to the display shelf, the gripping operation and the return operation of the product by the viewer, the number of purchases by the viewer, etc. from the purchase information related to other users, and the purchase DB 142 To remember. The control unit 21 ends the series of processes.

  In the above description, the information processing system identifies the viewer based on the authentication result in the NFC communication device 28, but the present embodiment is not limited to this. For example, the information processing system may identify the viewer based on the reading result obtained by reading the NFC tag or the like attached to the product with the user terminal 3. In this case, for example, when the user terminal 3 reads the NFC tag, the user terminal 3 communicates with the server 1 and receives a coupon. The server 1 determines whether or not the user of the user terminal 3 is an advertisement viewer based on the reading result, and stores the determination result in the browsing DB 141. Also in this process, analysis data identifying the viewer can be accumulated in the same manner as described above.

  In the above description, the sensor device 27 and the NFC communication device 28 are both installed on the display shelf. However, for example, only the NFC communication device 28 may be installed on the display shelf. In this case, the signage 2b counts the number of times of approach to the display shelf at the time of authentication by the NFC communication device 28, and performs a content switching process.

  Moreover, although the information processing system identified the viewer and the other users based on the authentication result in the NFC communication device 28 as described above, the present embodiment is not limited to this. For example, the information processing system includes an image recognition device similar to the sensor device 27 together with the accounting device 5 at the accounting location of the store, and recognizes the face of the user performing accounting. The information processing system compares the face of the user performing accounting with the use / non-use of the coupon by the user, and determines that the user is an advertisement viewer when the coupon is used. Then, the information processing system compares the image recognition result of the sensor device 27 installed in each display shelf with the image recognition result related to the user determined to be the viewer, and approaches the display shelf by the viewer. Purchasing activities such as product gripping and return operations are stored separately from purchasing activities by other users. As described above, the identification mode between the advertisement viewer and other users is not limited to the authentication process by the NFC communication device 28.

  As described above, according to the third embodiment, the NFC communication device 28, the reader / writer unit 51, and the like function as the second authentication unit that authenticates the user terminal 3 of the store visitor, and the advertisement identified based on the authentication result. The purchase information of the viewer is acquired separately from the purchase information of other customers, and is stored in the browsing DB 141. Thereby, the purchase activity by the advertisement viewer can be specified, and the analysis data with higher accuracy can be accumulated for the advertisement placement on the signage 2a on the facility side.

(Embodiment 4)
FIG. 19 is a functional block diagram showing the operation of the server 1 in the above-described form. When the control unit 11 executes the program P, the server 1 operates as follows. The output unit 151 outputs an advertisement related to a product or service provided at a store outside the facility to a display unit installed in a shared space within the facility. The acquisition unit 152 acquires browsing information indicating a browsing history by a viewer regarding the advertisement output by the output unit 151. The second acquisition unit 153 acquires purchase information related to the purchase activity of the store visitor at the store. The storage unit 154 stores the browsing information and purchase information acquired by the acquisition unit 152 and the second acquisition unit 153.

  The fourth embodiment is as described above, and the other parts are the same as those of the first to third embodiments. Therefore, the corresponding parts are denoted by the same reference numerals, and detailed description thereof is omitted.

  The embodiment disclosed this time is to be considered as illustrative in all points and not restrictive. The scope of the present invention is defined by the terms of the claims, rather than the meanings described above, and is intended to include any modifications within the scope and meaning equivalent to the terms of the claims.

1 server (information processing equipment)
11 Control Unit 12 Storage Unit 13 Communication Unit 14 Mass Storage Device 141 Viewing DB
142 Purchasing DB
2a, 2b Signage (display device)
DESCRIPTION OF SYMBOLS 21 Control part 22 Memory | storage part 23 Communication part 24 Display part 25 NFC communication part 26 Input part 27 Sensor apparatus 3 User terminal 4 Store terminal 5 Accounting apparatus

Claims (10)

A display unit that is installed in a shared space of the facility and displays an advertisement relating to a product or service provided at a store outside the facility;
With respect to the advertisement displayed by the display unit, an acquisition unit that acquires browsing information indicating a browsing history by a viewer;
A second acquisition unit for acquiring purchase information related to purchase activity of a visitor in the store;
An information processing system comprising: a storage unit that stores the browsing information and purchase information acquired by the acquisition unit and the second acquisition unit. An authentication unit for authenticating the browser terminal device or electronic card;
When the authentication unit authenticates the terminal device or the electronic card, the distribution unit distributes privilege information related to the product or service to the terminal device or the electronic card,
The information processing system according to claim 1, wherein the acquisition unit acquires an authentication result authenticated by the authentication unit. The information processing system according to claim 1, further comprising a second display unit that is installed in the store and displays content related to the product or service. The information processing system according to claim 3, wherein the second display unit is installed on a display shelf of the product. An approach detection unit for detecting the approach of the store visitor to the second display unit;
The information processing system according to claim 3 or 4, wherein the second display unit switches the content when the approach detection unit detects the approach of the store visitor. An attribute discriminating unit for discriminating attributes of the store visitor;
The information processing system according to any one of claims 3 to 5, wherein the second display unit switches the content according to an attribute of the store visitor. An operation detecting unit for detecting a purchase operation of the store visitor in the store;
The information processing system according to claim 1, wherein the second acquisition unit acquires a detection result detected by the motion detection unit. The information processing system according to any one of claims 1 to 7, wherein the second acquisition unit acquires a purchase history of the product or service at the store. An output unit that outputs an advertisement related to a product or service provided at a store outside the facility, to a display unit installed in a shared space in the facility;
With respect to the advertisement output by the output unit, an acquisition unit that acquires browsing information indicating a browsing history by a viewer;
A second acquisition unit for acquiring purchase information related to purchase activity of a visitor in the store;
An information processing apparatus comprising: a storage unit that stores the browsing information and purchase information acquired by the acquisition unit and the second acquisition unit. An advertisement related to a product or service provided at a store outside the facility is output to a display unit installed in a shared space of the facility,
Authenticate the terminal device or electronic card of the viewer who viewed the output advertisement,
When the terminal device or electronic card is authenticated, the privilege information related to the product or service is distributed to the terminal device or electronic card,
By obtaining the authentication result, obtaining browsing information indicating the browsing history of the advertisement by the viewer,
Output the content related to the product or service to the second display unit installed in the second store,
Obtaining purchase information related to the purchase activity of the store visitor at the store,
An information processing method characterized by causing a computer to execute a process of storing the obtained browsing information and purchase information in a storage unit.

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