WO2015194232A1 - Advertisement effect measurement system, advertisement effect measurement terminal and advertisement effect measurement terminal program, and advertisement effect measurement method - Google Patents

Abstract

Provided is an advertisement effect measurement system suitable for measuring the advertisement effect of an advertisement medium targeting users with a low desire to buy and users with latent needs. In the present invention, a mobile terminal reads a two-dimensional code from an advertisement medium, and on the basis of access information included in the two-dimensional code, sends position information included in the two-dimensional code to an advertisement effect measurement server. The advertisement effect measurement server receives the position information, registers the received position information, and redirects the mobile terminal to a coupon issuance server. The coupon issuance server sends coupon information to the mobile terminal. A retail terminal reads coupon information displayed on the mobile terminal, and on the basis of the read coupon information, sends to the advertisement effect measurement server purchase information indicating that a product or service was purchased. The advertisement effect measurement server receives the purchase information, and associates and stores the received purchase information with the position information.

Description

Advertisement effect measurement system, advertisement effect measurement terminal, program for advertisement effect measurement terminal, and advertisement effect measurement method

The present invention relates to a system, a terminal, a program and a method for measuring the advertising effect of an advertising medium installed in a predetermined place, and in particular, to an advertising medium for users with low willingness to purchase and users with latent needs. The present invention relates to an advertisement effect measurement system, an advertisement effect measurement terminal, a program for an advertisement effect measurement terminal, and an advertisement effect measurement method suitable for measuring an advertisement effect.

Conventionally, outdoor advertising and traffic advertising (hereinafter referred to as "OOH (out of home)") have been considered difficult to measure cost-effectiveness. On the other hand, the emergence of smartphones causes changes in people's behavior patterns, and the rate of making purchasing decisions through smartphones is expanding during travel time, and OOH is expected to play an important role. In addition, with the emergence of highly interactive technology represented by digital signage, expectations for implementing cost-effectiveness measurement in OOH are also increasing. However, digital signage is still expensive to install and is still in the area of some demonstration experiments. In addition, to use iBeacon, NFC (Near Field Communication), Spot Wi-Fi (Wireless Fidelity), etc., it is necessary to wait for the device to spread.

Conventionally, as a technique for measuring the advertising effect of OOH, for example, the technique described in Patent Document 1 is widely known.

According to the technology described in Patent Document 1, when the two-dimensional code published on the poster is read by the portable terminal, the information collection and analysis server uses the two-dimensional code read by the portable terminal to make a predetermined request. The effectiveness of the installation place of the poster is analyzed based on the first identification information that can be received and that can identify the poster included in the two-dimensional code, the position information of the portable terminal, and the number of the accepted requests.

JP, 2004-78573, A

However, in the technology described in Patent Document 1, operations such as pre-registration and input of ID and password must be performed as a request for requesting a catalog (the same document [0029] [0031]), and purchase of a product The user who is not so motivated is disliked from providing the personal information and the troublesomeness of the operation and leaves the catalog providing site without performing the operation. Therefore, he / she desires to purchase a product without spare time for these operations. Only users with a fairly high purchasing appetite can be targeted for effectiveness analysis.

Further, the technology described in Patent Document 1 is configured to request the user to act to request a catalog or a product, but a user who does not clearly have a specific product to be purchased, It is difficult to cause users who have only vague needs (hereinafter referred to as “users with potential needs”) to be charged with catalogs and products. Therefore, there is a problem that it is difficult to analyze the effectiveness of the advertising medium targeting users with latent needs.

Therefore, the present invention has been made focusing on the unsolved problems possessed by such conventional techniques, and the advertisement effect of the advertisement medium intended for users with low willingness to purchase and users with latent needs. It is an object of the present invention to provide an advertisement effect measurement system, an advertisement effect measurement terminal, a program for an advertisement effect measurement terminal, and an advertisement effect measurement method, which are suitable for measuring.

[Invention A1] In order to achieve the above object, an advertisement effect measurement system of invention A1 comprises: an advertisement effect measurement terminal for measuring an advertisement effect of an advertisement medium; and a privilege information issuance terminal for issuing privilege information on a product or service; An advertisement effect of communicatively connecting a user terminal provided for user use and a store terminal provided for use of a store providing the product or the service, and measuring an advertisement effect of the advertisement medium installed at a predetermined location In the measurement system, the user terminal acquires the privilege induction information from the advertisement medium to which the privilege induction information including the position information on the installation position of the advertisement medium and the access information to the advertisement effect measurement terminal is attached. Based on the access information included in the benefit guiding information obtaining means and the benefit guiding information obtained by the benefit guiding information obtaining means; The shop terminal comprises: position information transmitting means for transmitting the position information included in the guidance information to the advertisement effect measurement terminal; and benefit information receiving means for receiving the benefit information from the benefit information issuing terminal; Purchase information indicating that the product or the service has been purchased based on the benefit information acquisition unit for acquiring benefit information received by the benefit information reception unit and the benefit information acquired by the benefit information acquisition unit The advertisement effect measurement terminal comprises: purchase information transmission means for transmitting to the advertisement effect measurement terminal, the advertisement effect measurement terminal received by the storage means, position information reception means for receiving the position information from the user terminal, and the position information reception means Position information registration means for registering position information in the storage means, and user terminal for guiding a user terminal that has transmitted the position information to the privilege information issuance terminal The guiding means, the purchase information receiving means for receiving the purchase information from the shop terminal, and the purchase information received by the purchase information receiving means in correspondence with the position information transmitted by the user terminal according to the purchase information A privilege information issuing unit for transmitting to the user terminal the privilege information corresponding to the position information transmitted by the user terminal guided by the user terminal guidance unit; An information transmission means is provided.

With such a configuration, in the user terminal, when the privilege induction information is acquired from the advertisement medium by the privilege induction information acquiring unit, the position information transmitting unit is based on the access information included in the acquired privilege induction information. The position information included in the benefit guidance information is transmitted to the advertisement effect measurement terminal.

In the advertisement effect measurement terminal, when the position information receiving unit receives the position information, the position information registration unit registers the received position information in the storage unit. Then, the user terminal guiding means guides the user terminal that has transmitted the position information to the privilege information issuing terminal.

In the privilege information issuing terminal, the privilege information transmission means transmits the privilege information corresponding to the position information transmitted by the guided user terminal to the user terminal.

In the user terminal, when the privilege information is received by the privilege information receiving unit, the received privilege information can be used to purchase a product or service.

In the store terminal, when the privilege information acquisition unit acquires the privilege information received by the user terminal, the purchase information transmission unit indicates that the purchase information indicating that the product or service has been purchased based on the acquired privilege information. It is sent to the advertising effectiveness measurement terminal.

In the advertisement effect measuring terminal, when the purchase information receiving means receives the purchase information, the purchase information registration means associates the received purchase information with the position information transmitted by the user terminal according to the purchase information and registers it in the storage means Be done. As a result, by referring to the correspondence relationship between the purchase information and the position information in the storage means, it is possible to grasp the advertising effect of the advertising medium as to what degree of the advertising medium at which installation position led to the purchase.

Here, the advertising medium includes one for displaying an advertisement such as a product, a service or a store.
Further, the benefit information means information for obtaining a benefit regarding a product or service, and includes, for example, coupon information (for example, discount coupon ticket, free coupon coupon) or link information to the coupon information.

In addition, the benefit guidance information acquisition means may, for example, input benefit guidance information from an input device or the like, may obtain or receive benefit guidance information from an external terminal or the like, a storage device, a storage medium, etc. The benefit induction information may be read out from the above, or may be generated or calculated by information processing or the like. Thus, acquisition includes at least input, acquisition, reception, retrieval (including search), generation and calculation. Hereinafter, the concept of acquisition is the same.

Further, in the storage means, for storing the purchase information and the position information in association with each other, for example, (1) directly storing the purchase information and the position information in the same record, etc. B) storing the information via one or a plurality of information in the middle, such as providing a table for correlating and registering purchase information and intermediate information, and a table for correlating and registering position information and intermediate information. That is, any data structure can be adopted as long as the position information can be traced from the purchase information. Hereinafter, the concept of associating and storing information is the same.

In addition, the storage means stores purchase information or position information by any means and at any time, and may store purchase information or position information in advance, or the purchase information or position information The purchase information or the position information may be stored by an external input or the like when the system is operated without storing it in advance.

Also, the position information transmitting means may be configured to transmit the position information directly or indirectly to the advertisement effect measurement terminal, and in the case of transmitting indirectly, for example, via a server or another device or terminal. Transmitting the position information to the advertisement effect measurement terminal. That is, transmission of position information can also be performed by cooperation of an advertising effectiveness measurement terminal and one or more terminals. The same applies to the privilege information transmission means and the purchase information transmission means.

[Invention A2] Further, in the advertisement effect measurement system of the invention A2, in the advertisement effect measurement system of the invention A1, the privilege information issuance terminal further provides, for each of the position information, the privilege information corresponding to the position information. A privilege information providing page generating means for generating a privilege information providing page for the user, and the user terminal guiding means guides the user terminal transmitting the position information to the privilege information providing page corresponding to the position information The privilege information transmitting unit transmits the privilege information corresponding to the position information to the user terminal that has accessed the privilege information provision page.

With such a configuration, in the privilege information issuance terminal, the privilege information provision page generation unit generates a privilege information provision page for each position information.

In the advertisement effect measurement terminal, the user terminal guiding means guides the user terminal that has transmitted the position information to the privilege information provision page corresponding to the position information.

In the privilege information issuance terminal, the privilege information transmission means transmits the privilege information corresponding to the position information to the user terminal that has accessed the privilege information provision page.

[Invention A3] Furthermore, in the advertisement effect measurement system according to any one of Inventions A1 and A2, the advertisement effect measurement system according to Invention A3 further includes a plurality of the advertisement installed in a predetermined area. The medium includes an access number counting unit that counts the number of times the user terminal accesses the advertisement effect measurement terminal for each of the advertisement media.

With such a configuration, in the advertising effectiveness measuring terminal, the number of times the user terminal accesses the advertising effectiveness measuring terminal for each advertising medium for the plurality of advertising media installed in the predetermined area by the access number counting means Is aggregated.

[Invention A4] Furthermore, in the advertisement effect measurement system according to any one of Inventions A1 to A3, the advertisement effect measurement system according to Invention A4 further includes the position information transmitted by the user terminal; The position information search means for searching the storage means for other position information sent by the user terminal, and the position of the advertisement medium referred to by the same user based on the position information retrieved by the position information search means And positional relationship analysis means for analyzing the relationship.

With such a configuration, the advertisement effect measurement terminal is searched for the position information transmitted by the user terminal and the other position information transmitted by the user terminal from the storage means by the position information search means, and the position relation analysis means The positional relationship of the advertising medium referenced by the same user is analyzed based on the retrieved positional information.

Here, the position information transmitted by the user terminal may, for example, acquire terminal identification information (for example, address information) for identifying the user terminal, associate the acquired terminal identification information with the position information, and store it in a storage unit etc. It can specify by registering. The same applies to other position information transmitted by the user terminal.

[Invention A5] Furthermore, in the advertisement effect measurement system of Invention A5, in the advertisement effect measurement system of Invention A4, the advertisement effect measurement terminal further includes: advertisement content information related to advertisement content of the advertisement medium; Based on a second storage unit that stores positional information related to the installation position in association with each other, positional information retrieved by the positional information search unit, and advertisement content information of the second storage corresponding to the positional information. An advertisement content relationship analysis unit analyzes the relationship between the advertisement content of the advertisement media referred to at one position by the user and the advertisement content of the advertisement media referred to at another position by the user.

With such a configuration, in the advertisement effect measurement terminal, the user is based on the position information retrieved by the advertisement content relation analysis means and the advertisement contents information of the second storage means corresponding to the position information. The relationship between the advertisement content of the advertisement medium referred to in one position and the advertisement content of the advertisement medium referred to in another position by the user is analyzed.

INVENTION A6 On the other hand, in order to achieve the above-mentioned object, the advertising effectiveness measuring terminal of invention A6 is the advertising effectiveness measuring terminal in the advertising effectiveness measuring system of any one of inventions A1 to A5.

With such a configuration, an action equivalent to that of the advertisement effect measurement terminal in the advertisement effect measurement system of the inventions A1 to A5 can be obtained.

[Invention A7] On the other hand, in order to achieve the above object, a program for an advertising effectiveness measuring terminal of invention A7 is an advertising effectiveness applied to the advertising effectiveness measuring terminal in the advertising effectiveness measuring system of any one of inventions A1 to A5. A program for a measuring terminal, comprising: a position information receiving step for receiving the position information from the user terminal; a position information registration step for registering the position information received in the position information receiving step in the storage means; The user terminal guiding step for guiding the user terminal that has transmitted the request to the privilege information issuing terminal, the purchase information receiving step for receiving the purchase information from the shop terminal, and the purchase information received in the purchase information receiving step Purchase information registration registered in the storage unit in association with position information transmitted by the user terminal according to information Is a program for executing the processing including a step in the computer.

With such a configuration, when the program is read by the computer and the computer executes processing in accordance with the read program, an action equivalent to that of the advertisement effect measurement terminal in the advertisement effect measurement system of inventions A1 to A5 is obtained.

[Invention A8] On the other hand, in order to achieve the above object, the advertisement effect measuring method of Invention A8 comprises an advertisement effect measuring terminal for measuring the advertisement effect of an advertising medium, and a privilege information issuing terminal for issuing privilege information on goods or services. And a user terminal used for user's use and a shop terminal used for the store or the shop providing the service are communicably connected, and the advertising effect of the advertising medium installed at a predetermined place is measured A method for measuring advertising effectiveness, wherein, for the user terminal, benefit information from the advertising medium attached with benefit guidance information including position information on an installation position of the advertising medium and access information to the advertising effect measurement terminal Based on the access information included in the privilege guiding information acquiring step of acquiring guiding information and the privilege guiding information acquired in the privilege guiding information acquiring step And a position information transmitting step of transmitting the position information included in the benefit induction information to the advertisement effect measuring terminal, and for the advertisement effect measuring terminal, the position where the position information is received from the user terminal. An information receiving step, a position information registering step of registering the position information received in the position information receiving step in the storage means, and a user terminal guiding step of guiding a user terminal that has transmitted the position information to the privilege information issuing terminal And the privilege information transmitting step of transmitting the privilege information corresponding to the position information transmitted by the user terminal derived in the user terminal guiding step to the user terminal. Further, for the user terminal, a privilege information receiving step of receiving the privilege information from the privilege information issuing terminal For the store terminal, the product or the benefit information acquisition step in which the user terminal acquires benefit information received in the benefit information reception step, and the benefit information acquired in the benefit information acquisition step And a purchase information transmission step of transmitting purchase information indicating that the service has been purchased to the advertisement effect measurement terminal, and purchasing the advertisement effect measurement terminal further receiving the purchase information from the store terminal The information receiving step and the purchase information registration step of associating the purchase information received in the purchase information receiving step with the position information transmitted by the user terminal related to the purchase information and registering it in the storage means.

[Invention B1] In order to achieve the above object, an advertisement effect measurement system of invention B1 provides an advertisement effect measurement terminal for measuring the advertisement effect of an advertisement medium, a user terminal for use by a user, and a product or service. An advertisement effect measurement system for communicably connecting a store terminal for use in a store and measuring an advertisement effect of the advertisement medium installed at a predetermined place, wherein the user terminal is an installation position of the advertisement medium Privilege guidance information acquiring means for acquiring the privilege guidance information from the advertisement medium to which privilege guidance information including information on access to the advertisement effect measuring terminal and position information on the advertisement effect measuring terminal is attached, and the privilege acquired in the privilege guidance information acquiring means Position information for transmitting the position information included in the benefit induction information to the advertisement effect measurement terminal based on the access information included in the induction information The terminal comprises: transmission means; and benefit information receiving means for receiving benefit information related to the product or the service from the advertising effect measurement terminal, and the shop terminal acquires the benefit information received by the benefit information receiving means by the user terminal. And a purchase information transmission unit that transmits purchase information indicating that the product or the service has been purchased based on the privilege information acquired by the privilege information acquisition unit. The advertisement effect measurement terminal includes storage means, position information receiving means for receiving the position information from the user terminal, and position information registration means for registering the position information received by the position information receiving means in the storage means. A benefit information transmission unit for transmitting the benefit information corresponding to the position information transmitted by the user terminal to the user terminal; Purchase information registration means for correlating purchase information received by the purchase information reception means for receiving the purchase information with the purchase information received by the purchase information reception means with position information transmitted by the user terminal according to the purchase information And means.

With such a configuration, in the user terminal, when the privilege induction information is acquired from the advertisement medium by the privilege induction information acquiring unit, the position information transmitting unit is based on the access information included in the acquired privilege induction information. The position information included in the benefit guidance information is transmitted to the advertisement effect measurement terminal.

In the advertisement effect measurement terminal, when the position information receiving unit receives the position information, the position information registration unit registers the received position information in the storage unit. Then, the privilege information transmitting means transmits the privilege information corresponding to the position information transmitted by the user terminal to the user terminal.

In the user terminal, when the privilege information is received by the privilege information receiving unit, the received privilege information can be used to purchase a product or service.

In the store terminal, when the privilege information acquisition unit acquires the privilege information received by the user terminal, the purchase information transmission unit indicates that the purchase information indicating that the product or service has been purchased based on the acquired privilege information. It is sent to the advertising effectiveness measurement terminal.

In the advertisement effect measuring terminal, when the purchase information receiving means receives the purchase information, the purchase information registration means associates the received purchase information with the position information transmitted by the user terminal according to the purchase information and registers it in the storage means Be done. As a result, by referring to the correspondence relationship between the purchase information and the position information in the storage means, it is possible to grasp the advertising effect of the advertising medium as to what degree of the advertising medium at which installation position led to the purchase.

Here, the advertising medium includes one for displaying an advertisement such as a product, a service or a store.
Further, the benefit information means information for obtaining a benefit regarding a product or service, and includes, for example, coupon information (for example, discount coupon ticket, free coupon coupon) or link information to the coupon information.

In addition, the benefit guidance information acquisition means may, for example, input benefit guidance information from an input device or the like, may obtain or receive benefit guidance information from an external terminal or the like, a storage device, a storage medium, etc. The benefit induction information may be read out from the above, or may be generated or calculated by information processing or the like. Thus, acquisition includes at least input, acquisition, reception, retrieval (including search), generation and calculation. Hereinafter, the concept of acquisition is the same.

Further, in the storage means, for storing the purchase information and the position information in association with each other, for example, (1) directly storing the purchase information and the position information in the same record, etc. B) storing the information via one or a plurality of information in the middle, such as providing a table for correlating and registering purchase information and intermediate information, and a table for correlating and registering position information and intermediate information. That is, any data structure can be adopted as long as the position information can be traced from the purchase information. Hereinafter, the concept of associating and storing information is the same.

In addition, the storage means stores purchase information or position information by any means and at any time, and may store purchase information or position information in advance, or the purchase information or position information The purchase information or the position information may be stored by an external input or the like when the system is operated without storing it in advance.

Also, the position information transmitting means may be configured to transmit the position information directly or indirectly to the advertisement effect measurement terminal, and in the case of transmitting indirectly, for example, via a server or another device or terminal. Transmitting the position information to the advertisement effect measurement terminal. That is, transmission of position information can also be performed by cooperation of an advertising effectiveness measurement terminal and one or more terminals. The same applies to the privilege information transmission means and the purchase information transmission means.

[Invention B2] Furthermore, in the advertisement effect measurement system of invention B2, in the advertisement effect measurement system of invention B1, the advertisement effect measurement terminal further includes a plurality of the advertisement media installed in a predetermined area, the advertisement media An access number counting means is provided for counting the number of times the user terminal has accessed the advertisement effect measurement terminal.

With such a configuration, in the advertising effectiveness measuring terminal, the number of times the user terminal accesses the advertising effectiveness measuring terminal for each advertising medium for the plurality of advertising media installed in the predetermined area by the access number counting means Is aggregated.

[Invention B3] Further, in the advertisement effect measurement system according to the invention B3 according to any one of the inventions B1 and B2, the advertisement effect measurement terminal further includes the position information transmitted by the user terminal; The position information search means for searching the storage means for other position information sent by the user terminal, and the position of the advertisement medium referred to by the same user based on the position information retrieved by the position information search means And positional relationship analysis means for analyzing the relationship.

With such a configuration, the advertisement effect measurement terminal is searched for the position information transmitted by the user terminal and the other position information transmitted by the user terminal from the storage means by the position information search means, and the position relation analysis means The positional relationship of the advertising medium referenced by the same user is analyzed based on the retrieved positional information.

Here, the position information transmitted by the user terminal may, for example, acquire terminal identification information (for example, address information) for identifying the user terminal, associate the acquired terminal identification information with the position information, and store it in a storage unit etc. It can specify by registering. The same applies to other position information transmitted by the user terminal.

[Invention B4] Furthermore, in the advertisement effect measurement system of the invention B4, in the advertisement effect measurement system of the invention B3, the advertisement effect measurement terminal further includes: advertisement content information related to advertisement content of the advertisement media; Based on a second storage unit that stores positional information related to the installation position in association with each other, positional information retrieved by the positional information search unit, and advertisement content information of the second storage corresponding to the positional information. An advertisement content relationship analysis unit analyzes the relationship between the advertisement content of the advertisement media referred to at one position by the user and the advertisement content of the advertisement media referred to at another position by the user.

With such a configuration, in the advertisement effect measurement terminal, the user is based on the position information retrieved by the advertisement content relation analysis means and the advertisement contents information of the second storage means corresponding to the position information. The relationship between the advertisement content of the advertisement medium referred to in one position and the advertisement content of the advertisement medium referred to in another position by the user is analyzed.

[Invention B5] On the other hand, in order to achieve the above object, the advertisement effect measurement terminal of the invention B5 is the advertisement effect measurement terminal in the advertisement effect measurement system of any one of the inventions B1 to B4.

With such a configuration, an action equivalent to that of the advertisement effect measurement terminal in the advertisement effect measurement system of the inventions B1 to B4 can be obtained.

[Invention B6] On the other hand, in order to achieve the above object, a program for an advertising effectiveness measurement terminal of invention B6 is an advertising effectiveness applied to the advertising effectiveness measurement terminal in the advertising effectiveness measurement system of any one of inventions B1 to B4. A program for a measuring terminal, comprising: a position information receiving step of receiving the position information from the user terminal; a position information registration step of registering the position information received in the position information receiving step in the storage means; A privilege information transmitting step of transmitting the privilege information corresponding to the position information transmitted to the user terminal, a purchase information receiving step of receiving the purchase information from the shop terminal, and the purchase information received in the purchase information receiving step Are registered in the storage unit in association with the position information transmitted by the user terminal according to the purchase information. Is a program for executing a process including the purchase information registration step in the computer.

With such a configuration, when the program is read by the computer and the computer executes processing in accordance with the read program, an action equivalent to that of the advertisement effect measurement terminal in the advertisement effect measurement system of the inventions B1 to B4 is obtained.

[Invention B7] On the other hand, in order to achieve the above object, the advertisement effect measurement method of the invention B7 comprises an advertisement effect measurement terminal for measuring an advertisement effect of an advertisement medium, a user terminal for use by a user, and a product or service. An advertisement effect measurement method for communicably connecting a store terminal to be used for providing a store, and measuring an advertisement effect of the advertisement medium installed at a predetermined place, the method for the user terminal Privilege guidance information acquisition step of acquiring the privilege guidance information from the advertisement medium to which the privilege guidance information including the position information on the installation position of the advertisement medium and the access information to the advertisement effect measurement terminal is attached; In the advertisement effect measurement terminal, the position information included in the privilege induction information is based on the access information included in the privilege induction information acquired in the step. And transmitting to the advertisement effect measurement terminal the position information receiving step of receiving the position information from the user terminal and the position information received in the position information receiving step, the advertisement A position information registration step of registering in the storage means available to the effect measurement terminal; and a privilege information transmission step of transmitting to the user terminal benefit information regarding the product or the service corresponding to the position information transmitted by the user terminal; For the user terminal further includes a benefit information receiving step of receiving the benefit information from the advertisement effect measurement terminal, and for the shop terminal, the user terminal receives the benefit information receiving step Based on the privilege information acquisition step of acquiring the received privilege information, and the privilege information acquired in the privilege information acquisition step And a purchase information transmitting step of transmitting purchase information indicating that the product or the service has been purchased to the advertisement effect measurement terminal, and for the advertisement effect measurement terminal, further, the purchase from the store terminal A purchase information receiving step of receiving information; and a purchase information registration step of registering purchase information received in the purchase information receiving step in the storage means in association with position information transmitted by the user terminal according to the purchase information. including.

As described above, according to the advertisement effect measurement system of the invention A1, the advertisement effect measurement terminal of the invention A6, the program for the advertisement effect measurement terminal of the invention A7, or the advertisement effect measurement method of the invention A8, in the user terminal, the advertisement medium If privilege guidance information is acquired from the item, privilege information on the product or service can be obtained, and the user can use the privilege information to purchase the product or service, so even if the user is not very motivated to purchase it. The incentive information stimulates the purchase intention, and it can be expected to purchase a product or service. Then, since the purchase information and the position information are associated with each other and registered in the storage unit with such purchase by the user, it is possible to measure the advertisement effect of the advertisement medium intended for the user whose purchase intention is low. In addition, since the user is not requested to act for claiming a product or service, and only privilege information is given, even a user with latent needs may purchase by privilege information when the needs become apparent later. Motivation is stimulated, and it can be expected to purchase goods or services. Then, the purchase information and the position information are associated with each other by the purchase of the user and registered in the storage unit, so that it is possible to measure the advertisement effect of the advertisement medium intended for the user having the latent needs.

Furthermore, according to the advertisement effect measurement system of Invention A2, the privilege information provision page is generated for each position information in the privilege information issuance terminal, and the user terminal is the benefit information provision page corresponding to the position information in the advertisement effect measurement terminal. Since guidance is performed, location information can be associated with privilege information at the privilege information issuing terminal.

Furthermore, according to the advertisement effect measurement system of invention A3, it can be grasped which advertisement medium has been referred to in a predetermined area, so that, for example, users interested in the predetermined area or users visiting the predetermined area High advertising media can be determined.

Furthermore, according to the advertisement effect measurement system of the invention A4, the positional relationship of a plurality of advertisement media referenced by the same user can be analyzed, so that the user's action range can be grasped. Therefore, for example, an advertising medium having high interest to the user can be intensively installed in the user's action area to enhance the advertising effect.

Furthermore, according to the advertisement effect measurement system of the invention A5, the relationship of the advertisement content can be analyzed for a plurality of advertisement media referenced by the same user, so that the advertisement content with high interest to a specific user can be grasped. Can. Thus, for example, advertising media that are of interest to a particular user can be placed in close proximity to enhance advertising effectiveness.

Furthermore, according to the advertisement effect measurement system of the invention B1, the advertisement effect measurement terminal of the invention B5, the program for the advertisement effect measurement terminal of the invention B6, or the advertisement effect measurement method of the invention B7, in the user terminal, the privilege guidance information from the advertisement medium If the user obtains the privilege information on the product or service, the user can use the privilege information to purchase the product or service. The willingness to purchase is stimulated, and it can be expected to purchase goods or services. Then, since the purchase information and the position information are associated with each other and registered in the storage unit with such purchase by the user, it is possible to measure the advertisement effect of the advertisement medium intended for the user whose purchase intention is low. In addition, since the user is not requested to act for claiming a product or service, and only privilege information is given, even a user with latent needs may purchase by privilege information when the needs become apparent later. Motivation is stimulated, and it can be expected to purchase goods or services. Then, the purchase information and the position information are associated with each other by the purchase of the user and registered in the storage unit, so that it is possible to measure the advertisement effect of the advertisement medium intended for the user having the latent needs.

Furthermore, according to the advertisement effect measurement system of the invention B2, it can be grasped which advertisement medium has been referred to in the predetermined area, so that, for example, users interested in the predetermined area or users visiting the predetermined area High advertising media can be determined.

Furthermore, according to the advertisement effect measurement system of the invention B3, the positional relationship of a plurality of advertisement media referenced by the same user can be analyzed, so that the user's action range can be grasped. Therefore, for example, an advertising medium having high interest to the user can be intensively installed in the user's action area to enhance the advertising effect.

Furthermore, according to the advertisement effect measurement system of the invention B4, the relationship of the advertisement contents can be analyzed for a plurality of advertisement media to which the same user refers, so that the advertisement contents having high interest to a specific user can be grasped. Can. Thus, for example, advertising media that are of interest to a particular user can be placed in close proximity to enhance advertising effectiveness.

FIG. 1 is a block diagram showing the configuration of a network system to which the present invention is applied. It is a figure which shows the hardware constitutions of the advertising effectiveness measurement server 100. As shown in FIG. FIG. 6 is a diagram showing a data structure of an access log registration table 400. It is a figure which shows the data structure of the advertising medium information registration table 420. FIG. FIG. 2 is a functional block diagram of a mobile terminal 200. It is a sequence flow which shows operation | movement of the portable terminal 200, the advertisement effect measurement server 100, the coupon issuing server 120, and the shop terminal 140. FIG. It is a figure which shows a user's operation procedure. FIG. 6 is a diagram showing a data structure of an access log registration table 400. FIG. 1 is a block diagram showing the configuration of a network system to which the present invention is applied. It is a figure which shows the hardware constitutions of the advertising effectiveness measurement server 100. As shown in FIG. FIG. 6 is a diagram showing a data structure of an access log registration table 400. It is a figure which shows the data structure of the advertising medium information registration table 420. FIG. FIG. 2 is a functional block diagram of a mobile terminal 200. It is a sequence flow which shows operation | movement of the portable terminal 200, the advertisement effect measurement server 100, and the shop terminal 140. FIG. It is a figure which shows a user's operation procedure. FIG. 6 is a diagram showing a data structure of an access log registration table 400.

First Embodiment
Hereinafter, a first embodiment of the present invention will be described. 1 to 7 show the present embodiment.

First, the configuration of a network system to which the present invention is applied will be described.
FIG. 1 is a block diagram showing the configuration of a network system to which the present invention is applied.

As shown in FIG. 1, the Internet 199 is provided with an advertisement effect measurement server 100 for measuring the advertisement effect of the advertisement medium 10, a plurality of coupon issue servers 120 for issuing coupon information on products or services, and products or services. A plurality of shop terminals 140 for use in the shop to be stored, and a relay station 220 for relaying communication between the portable terminal 200 and the Internet 199 are connected.

The relay station 220 is connected to a plurality of base stations 210 performing wireless communication with the portable terminal 200. The relay station 220 replaces the portable terminal 200 when the portable terminal 200 is connected to the Internet 199. As one terminal above, data from the portable terminal 200 received via the base station 210 is transmitted to the target terminal via the Internet 199 and the data for the target terminal on the Internet 199 is used as the base station It transmits to the portable terminal 200 via 210.

Advertising medium 10 consists of a poster, a flyer, etc., and is installed in a predetermined place such as outdoor. Advertisements such as goods, services or stores are printed on the advertisement medium 10. A sticker on which a matrix type two-dimensional code (hereinafter simply referred to as a "two-dimensional code") 12 is printed is attached to the advertisement medium 10. In the two-dimensional code 12, access information to the advertisement effect measurement server 100 and position information indicating the installation position of the advertisement medium 10 are recorded.

The coupon issue server 120 is provided, for example, for each company that provides goods or services. The coupon issue server 120 has, for example, the same function as a general computer in which a central processing unit (CPU), a read only memory (ROM), a random access memory (RAM), an inter face (I / F), etc. are bus connected. Is configured. When the coupon issue server 120 sets up the position information of the advertisement medium 10 when installing the advertisement medium 10 for advertising a product, a service, a store or the like of the company, the coupon information server 120 provides coupon information corresponding to the set position information. Execute a process (automatically providing bonus information provision page generation means) for automatically generating a coupon information provision page to be used. The address information of the coupon information provision page is transmitted to the advertisement effect measurement server 100, and is used by the advertisement effect measurement server 100 to redirect the portable terminal 200 to the corresponding coupon information provision page.

The store terminal 140 is provided for each store and installed in each store. The store terminal 140 is configured, for example, to have the same function as a general computer in which a CPU, a ROM, a RAM, an I / F, and the like are bus-connected.

Next, the configuration of the advertisement effect measurement server 100 will be described.
FIG. 2 is a diagram showing a hardware configuration of the advertisement effect measurement server 100. As shown in FIG.

As shown in FIG. 2, the advertisement effect measurement server 100 reads out from the CPU 30 which controls the operation and the whole system based on the control program, the ROM 32 in which the control program of the CPU 30 is stored in advance in a predetermined area, the ROM 32 etc. It consists of the RAM 34 for storing the calculated data and the calculation result required in the calculation process of the CPU 30, and the I / F 38 which mediates the input and output of the data to the external device, and these are for transferring the data. Are mutually connected so as to be able to exchange data with each other by a bus 39 which is a signal line of

The I / F 38 includes, as an external device, an input device 40 including a keyboard, a mouse, etc. capable of inputting data as a human interface, a storage device 42 storing data, tables, etc. as a file, and a screen based on image signals. And a signal line for connecting to the Internet 199.

Next, the data structure of the storage device 42 will be described.
FIG. 3 is a diagram showing the data structure of the access log registration table 400. As shown in FIG.

As illustrated in FIG. 3, the storage device 42 stores an access log registration table 400 for registering a log that the portable terminal 200 has accessed to the advertisement effect measurement server 100.

In the access log registration table 400, one record is registered for each access. Each record includes a field 402 for registering an ID for uniquely identifying the record, a field 404 for registering position information of the advertising medium 10 from which the portable terminal 200 has read the two-dimensional code 12, and an effect of the portable terminal 200 A field 406 for registering time information indicating the time of access to the measurement server 100, and a field 408 for registering whether a product or service has been purchased using coupon information obtained by the two-dimensional code 12 of the advertising medium 10. Is composed including.

In the example of FIG. 3, “0001” is ID as the ID, “139.777475, 35.668017” as position information, and “10 / Jun / 2014: 13: 55: 36” as time information in the first row record, "1" is registered as the presence or absence of purchase. This is because the portable terminal 200 reads the two-dimensional code 12 from the advertising medium 10 installed at the position indicated by the coordinates "139.777475, 35.668017", accesses the advertising effectiveness measuring server 100, and the time is "10 / Jun / 2014 : 13: 55: 36 ", and indicates that the user of the portable terminal 200 has purchased a product or service using coupon information obtained by the two-dimensional code 12.

FIG. 4 is a diagram showing the data structure of the advertising medium information registration table 420. As shown in FIG.
The storage device 42 stores an advertisement medium information registration table 420 for registering information on the advertisement medium 10, as shown in FIG.

In the advertisement medium information registration table 420, one record is registered for each advertisement medium 10. Each record includes a field 422 for registering an advertisement medium ID for uniquely identifying the advertisement medium 10, a field 424 for registering position information indicating an installation position of the advertisement medium 10, and a product or service to be advertised in the advertisement medium 10 And a field 428 for registering an address of a redirect destination for the advertisement effect measurement server 100 to redirect the portable terminal 200 to the corresponding coupon information provision page. It is configured.

In the example of FIG. 4, in the first row of records, "0001" as the advertising medium ID, "139.777475, 35.668017" as the position information, "0001" as the category ID, and "http: as the redirect destination address. //aa.b1.com/c1/index.html is registered. This is because the advertisement medium 10 specified by the advertisement medium ID "0001" is installed at the position indicated by the coordinates "139.777475, 35.668017", and the category of the product or service to be advertised by the advertisement medium 10 is "0001". The advertisement effect measurement server 100 redirects the mobile terminal 200 to the coupon information provision page indicated by the address “http://aa.b1.com/c1/index.html”.

Next, the configuration of the mobile terminal 200 will be described.
FIG. 5 is a functional block diagram of the portable terminal 200. As shown in FIG.

As illustrated in FIG. 5, the portable terminal 200 includes a touch panel 51, a communication unit 52, an imaging unit 54, a storage unit 55, an output unit 56, and a control unit 57.

The portable terminal 200 is configured to have a cabinet including a front and a back. A touch panel 51 is provided on the front of the cabinet. The touch panel 51 is configured to have a display unit 58 that displays an image, and a detection unit 59 that is superimposed on the display unit 58.

The display unit 58 includes a liquid crystal panel and a panel backlight for illuminating the liquid crystal panel. The liquid crystal panel has a display surface for displaying an image, and the display surface appears to the outside. A detection unit 59 is provided on the display surface. Note that, instead of the liquid crystal panel, an organic EL (Electro Luminescence) panel or another display element can also be used.

The detection unit 59 includes a touch sensor or the like, and is formed in a transparent sheet shape. The display surface can be seen through the detection unit 59. The detection unit 59 is configured to have a first transparent electrode, a second transparent electrode, and a cover provided in a matrix. The detection unit 59 detects a position on the display surface touched by the user (hereinafter referred to as “input position”) by detecting a change in capacitance between the first transparent electrode and the second transparent electrode. And outputs a position signal corresponding to the input position to the control unit 57. The detection unit 59 is not limited to the capacitance type, and may be an ultrasonic type, a pressure-sensitive type, a resistive film type, a light detection type, or the like.

A lens window (not shown) of the photographing unit 54 is provided on the back of the cabinet. The image of the subject is taken into the photographing unit 54 from the lens window.

The display unit 58 displays a graphical user interface (GUI) or the like used for the user's operation according to the control of the control unit 57. The detection unit 59 outputs coordinate information indicating an input position to the control unit 57. In the case of inputting text, for example, when a text box or the like is tapped, a keyboard image (GUI) is displayed on the display unit 58, and the character arranged in the keyboard image can be input by tapping the character or the like. . In addition, text can be input by performing character recognition processing based on a captured image captured by the capturing unit 54 or performing voice recognition processing based on voice input by a microphone.

The communication unit 52 performs data communication in accordance with the standard of wireless communication used in the mobile phone, and requests transmission of information from a server or the like via the Internet 199. Then, the communication unit 52 receives the information transmitted from the server or the like, and outputs the information to the control unit 57.

The imaging unit 54 includes an imaging element such as a charge coupled device (CCD) sensor or a complementary metal oxide semiconductor (CMOS) sensor, and takes a picture in accordance with the shutter operation of the user. Then, when the imaging unit 54 takes a picture, the control unit 57 stores the taken image in the storage unit 55.

The storage unit 55 includes a non-volatile semiconductor memory (for example, an EEPROM (Electronically Erasable and Programmable Read Only Memory)). The storage unit 55 stores a program (application software) to be executed by the control unit 57, and a photographed image photographed by the photographing unit 54.

The control unit 57 is configured by connecting a CPU, a ROM, a RAM, and the like to a bus.
Next, the operation of the present embodiment will be described.

FIG. 6 is a sequence flow showing operations of the mobile terminal 200, the advertisement effect measurement server 100, the coupon issue server 120, and the shop terminal 140.

FIG. 7 is a diagram showing an operation procedure of the user.
When the user sees the advertising medium 10 installed outdoors etc. and is interested in goods or services, as shown in FIG. 6 and FIG. The two-dimensional code 12 is read.

In the portable terminal 200, when the two-dimensional code 12 is read by the imaging unit 54 (step S100), the position information included in the two-dimensional code 12 is an advertisement effect based on the access information included in the read two-dimensional code 12. It is transmitted to the measurement server 100 (step S102).

In the advertisement effect measurement server 100, when the position information is received from the portable terminal 200 (step S104), the received position information and time information are registered in the access log registration table 400 (step S106). Then, referring to the advertising medium information registration table 420, the portable terminal 200 is redirected to the coupon information provision page corresponding to the position information (step S108).

The coupon issue server 120 transmits coupon information corresponding to the position information to the portable terminal 200 that has accessed the coupon information provision page (step S110).

In the portable terminal 200, when the coupon information is received from the coupon issuing server 120 (step S112), the received coupon information can be used for purchase of a product or service.

When the user visits a store where coupon information can be used, for example, the coupon information is displayed on the display unit 58 in the mobile terminal 200, and the coupon information is used by presenting the coupon information to the store. At the store, a store clerk reads coupon information from the portable terminal 200 by the store terminal 140.

In the store terminal 140, when the coupon information is read (step S114), the price of the product or service is discounted, etc., while the purchase information indicating that the product or service has been purchased based on the read coupon information is an advertisement effect It is transmitted to the measurement server 100 (step S116).

In the advertisement effect measurement server 100, when the purchase information is received from the shop terminal 140 (step S118), the received purchase information is correlated with the position information and time information transmitted by the portable terminal 200 related to the purchase information, and the access log It is registered in the registration table 400 (step S120). Specifically, “1” is registered in the field 408 in the record in which the corresponding position information and time information are registered. As a result, by referring to the correspondence relationship between the purchase information and the position information in the access log registration table 400, it is possible to grasp the advertisement effect of the advertisement medium 10 as to what degree the advertisement medium 10 at which installation position led to the purchase. .

As described above, in the present embodiment, the portable terminal 200 receives the two-dimensional code 12 including the position information indicating the installation position of the advertisement medium 10 and the access information to the advertisement effect measurement server 100 from the advertisement medium 10. The two-dimensional code 12 is read, position information included in the two-dimensional code 12 is transmitted to the advertisement effect measurement server 100 based on the access information included in the read two-dimensional code 12, and coupon information is received from the coupon issue server 120 The store terminal 140 reads the coupon information received by the portable terminal 200, and based on the read coupon information, transmits purchase information indicating that a product or service has been purchased to the advertising effectiveness measurement server 100, and measures the advertising effectiveness. The server 100 receives the position information, and the received position information is stored in the access log registration table 400. Recording, redirecting the portable terminal 200 to the coupon issuing server 120, receiving purchase information, registering the received purchase information in the access log registration table 400 in correspondence with the position information transmitted by the portable terminal 200 according to the purchase information The coupon issuing server 120 transmits coupon information corresponding to the position information transmitted by the portable terminal 200 to the portable terminal 200.

Thereby, in the portable terminal 200, if the two-dimensional code 12 is read from the advertisement medium 10, coupon information on a product or service can be obtained, and the user can use the coupon information for purchasing the product or service. Even for users who are not very willing to purchase, the coupon information will stimulate their willingness to purchase, and it can be expected to purchase a product or service. Then, the purchase information and the position information are associated with each other and purchased in the access log registration table 400, so that the advertisement effect of the advertisement medium 10 for users with low purchasing intention can be measured. .

Also, since the user is only required to provide coupon information without requiring an action to request a product or service, even a user with latent needs may purchase by coupon information when the needs become apparent later. Motivation is stimulated, and it can be expected to purchase goods or services. Then, since purchase information and location information are associated with each other and purchased in the access log registration table 400 with such user purchases, it is possible to measure the advertising effectiveness of the advertisement medium 10 for users with latent needs. .

Furthermore, since it is only necessary to read the two-dimensional code 12 with the portable terminal 200 without requiring the user to input an ID, a password, etc., the user may refrain from providing troublesome information and personal information and refrain from using it. Can be reduced.

Furthermore, since the position information indicating the installation position of the advertising medium 10 is included in the two-dimensional code 12, the mobile terminal 200 without the GPS (Global Positioning System) function or the like, or the mobile terminal prohibiting transmission of position information. Even in the case of 200, position information can be acquired.

Furthermore, since the mobile terminal 200 is redirected to the coupon issue server 120 and coupon information is issued, a company providing a product or service relatively compares coupon information according to the contents of each advertisement medium 10. It can be set freely.

Furthermore, in the present embodiment, coupon issuance server 120 generates a coupon information provision page for providing coupon information corresponding to the position information for each position information, and accesses the coupon information provision page to the portable terminal The coupon information corresponding to the position information is transmitted to 200.

Thereby, the coupon issue server 120 generates a coupon information provision page for each position information, and the advertisement effect measurement server 100 redirects the portable terminal 200 to the coupon information offer page corresponding to the position information. At 120, location information and coupon information may be associated.

In the present embodiment, the coupon information corresponds to the privilege information of the invention A1, A2 or A8, the two-dimensional code 12 corresponds to the privilege induction information of the invention A1 or A8, and the coupon information provision page corresponds to the invention A2. The advertisement effect measurement server 100 corresponds to the advertisement effect measurement terminal of the inventions A1, A6 to A8, corresponding to the privilege information provision page. Further, the coupon issue server 120 corresponds to the privilege information issue terminal of the invention A1, A2, A7 or A8, the portable terminal 200 corresponds to the user terminal of the invention A1, A2, A7 or A8, and the access log registration table 400 Corresponds to the storage means of the invention A1, A7 or A8.

Further, in the present embodiment, step S100 corresponds to the privilege guiding information acquiring means of the invention A1 or the privilege guiding information acquiring step of the invention A8, and the step S102 corresponds to the position information transmitting means of the invention A1 or the invention A8. Step S104 corresponds to the position information receiving means of the invention A1 or the position information receiving step of the invention A7 or A8. Step S106 corresponds to position information registration means of invention A1 or position information registration step of invention A7 or A8, and step S108 is user terminal guidance means of invention A1 or A2 or user terminal of invention A7 or A8 It corresponds to the induction step.

Further, in the present embodiment, step S110 corresponds to the privilege information transmitting means of the invention A1 or A2 or the privilege information transmitting step of the invention A8, and the step S112 corresponds to the privilege information receiving means of the invention A1 or Step S114 corresponds to the privilege information acquiring means of the invention A1 or the privilege information acquiring step of the invention A8, corresponding to the privilege information receiving step. Step S116 corresponds to the purchase information transmission means of the invention A1 or the purchase information transmission step of the invention A8, and the step S118 corresponds to the purchase information reception means of the invention A1 or the purchase information reception step of the invention A7 or A8. Step S120 corresponds to the purchase information registration means of the invention A1 or the purchase information registration step of the invention A7 or A8.

[Modification of First Embodiment]
In the first embodiment described above, the advertisement effect measurement server 100 is configured to only associate location information, time information, and purchase information and register them in the access log registration table 400, but the present invention is not limited to this. The following first to third configurations can also be adopted.

First, the first configuration will be described.
Based on the access log registration table 400, the advertisement effect measurement server 100 is provided with a plurality of advertising media installed in a predetermined area (for example, a prefecture unit area, a city unit area or an area corresponding to a postal code). For 10, the number of times the portable terminal 200 accesses the advertisement effect measurement server 100 is counted for each advertising medium 10 (access number counting means).

This makes it possible to grasp which advertisement medium 10 has been referred to in the predetermined area, and for example, to determine the advertisement medium 10 that is highly interesting to the user who lives in the predetermined area or the user who visits the predetermined area. it can.

Next, the second configuration will be described.
FIG. 8 is a diagram showing the data structure of the access log registration table 400. As shown in FIG.

In the access log registration table 400, one record is registered for each access. Each record is, as shown in FIG. 8, a field 402 for registering an ID for uniquely identifying the record, a field 410 for registering a terminal ID for identifying the portable terminal 200, and the portable terminal 200 in two dimensions. A field 404 for registering position information of the advertisement medium 10 from which the code 12 is read, a field 406 for registering time information indicating a time when the portable terminal 200 accesses the advertisement effect measurement server 100, and a two-dimensional code 12 of the advertisement medium 10. And a field 408 for registering whether or not the product or service has been purchased using the coupon information obtained by

When receiving the position information from the portable terminal 200, the advertisement effect measurement server 100 acquires the terminal ID of the portable terminal 200, and registers the received position information, the acquired terminal ID and time information in the access log registration table 400. Then, when the advertisement effect measurement server 100 inputs an analysis request or the like, the position information transmitted by the mobile terminal 200 specified by a certain terminal ID (for example, “abcdefg1”) and the other information transmitted by the mobile terminal 200 The position information is searched from the access log registration table 400 (position information search means), and the position relation of the advertisement medium 10 referred by the same user is analyzed based on the position information retrieved (position relation analysis means). In this case, more specifically, the above search and the above analysis may be performed for all the terminal IDs corresponding to the position information of the specific advertisement medium 10.

Thereby, since the positional relationship can be analyzed about several advertising media 10 which the same user referred, the user's action range can be grasped. Therefore, for example, the advertising medium 10 having high interest to the user can be intensively installed in the user's action area to enhance the advertising effect.

In the second configuration, the time relationship may be analyzed for one or more advertising media 10 referred to by the same user. According to this configuration, it is possible to grasp the user's action time zone. Therefore, for example, in the action time zone of the user, the advertisement medium 10 having high interest to the user can be intensively installed to enhance the advertising effect.

Next, the third configuration will be described.
Similar to the second configuration, the access log registration table 400 of FIG. 8 is used.

When the advertisement effect measurement server 100 inputs an analysis request or the like, the position information transmitted by the mobile terminal 200 specified by a certain terminal ID (for example, “abcdefg1”) and other position information transmitted by the mobile terminal 200 Is searched from the access log registration table 400 (position information search means), and the user refers to one position based on the searched position information and the category ID of the advertisement medium information registration table 420 corresponding to the position information. The relationship between the advertisement content of the advertisement media 10 and the advertisement content of the advertisement media 10 referred to by the user at another position is analyzed (advertisement content relationship analysis means).

This makes it possible to analyze the relationship between the advertisement contents of a plurality of advertising media 10 referred to by the same user, so that it is possible to grasp the advertisement contents having high interest to a specific user. Therefore, for example, advertising media 10 that are of particular interest to a particular user can be placed in close proximity to enhance advertising effectiveness.

Moreover, in the said 1st embodiment and its modification, although the advertisement effect measurement server 100 and the coupon issue server 120 were each provided, it can also comprise not only this but these as one server. Further, the advertisement effect measurement server 100 and the shop terminal 140 can be configured as one server, or the advertisement effect measurement server 100, the coupon issuing server 120, and the shop terminal 140 can be configured as one server.

Further, in the first embodiment and the modification thereof, the sticker on which the two-dimensional code 12 is printed is attached to the advertisement medium 10. However, the present invention is not limited to this. The two-dimensional code 12 is directly printed on the advertisement medium 10 You may Also, the iBeacon module in which the access information and the position information are recorded may be attached to the back surface of the advertisement medium 10 or the like. In this case, the portable terminal 200 acquires access information and position information from the iBeacon module by wireless communication. iBeacon is characterized by long communication distance, high-accuracy position measurement, device recognition, history collection, Android / iOS availability, long battery life (5 to 10 years), and future Utilization is expected.

Second Embodiment
Next, a second embodiment of the present invention will be described. 9 to 15 show the present embodiment.

First, the configuration of a network system to which the present invention is applied will be described.
FIG. 9 is a block diagram showing the configuration of a network system to which the present invention is applied.

On the Internet 199, as shown in FIG. 9, an advertisement effect measurement server 100 for measuring the advertisement effect of the advertisement medium 10, a plurality of shop terminals 140 for use in stores using goods or services, and a portable terminal 200 A relay station 220 that relays communication with the Internet 199 is connected.

The relay station 220 is connected to a plurality of base stations 210 performing wireless communication with the portable terminal 200. The relay station 220 replaces the portable terminal 200 when the portable terminal 200 is connected to the Internet 199. As one terminal above, data from the portable terminal 200 received via the base station 210 is transmitted to the target terminal via the Internet 199 and the data for the target terminal on the Internet 199 is used as the base station It transmits to the portable terminal 200 via 210.

Advertising medium 10 consists of a poster, a flyer, etc., and is installed in a predetermined place such as outdoor. Advertisements such as goods, services or stores are printed on the advertisement medium 10. A sticker on which a matrix type two-dimensional code (hereinafter simply referred to as a "two-dimensional code") 12 is printed is attached to the advertisement medium 10. In the two-dimensional code 12, access information to the advertisement effect measurement server 100 and position information indicating the installation position of the advertisement medium 10 are recorded.

The store terminal 140 is provided for each store and installed in each store. The store terminal 140 has, for example, the same function as a general computer in which a central processing unit (CPU), a read only memory (ROM), a random access memory (RAM), and an inter face (I / F) are bus connected. It is configured.

Next, the configuration of the advertisement effect measurement server 100 will be described.
FIG. 10 is a diagram showing a hardware configuration of the advertisement effect measurement server 100. As shown in FIG.

As shown in FIG. 10, the advertisement effect measurement server 100 reads out from the CPU 30, which controls the operation and the whole system based on the control program, the ROM 32, which stores the control program of the CPU 30 in advance in a predetermined area, and the ROM 32 etc. It consists of the RAM 34 for storing the calculated data and the calculation result required in the calculation process of the CPU 30, and the I / F 38 which mediates the input and output of the data to the external device, and these are for transferring the data. Are mutually connected so as to be able to exchange data with each other by a bus 39 which is a signal line of

The I / F 38 includes, as an external device, an input device 40 including a keyboard, a mouse, etc. capable of inputting data as a human interface, a storage device 42 storing data, tables, etc. as a file, and a screen based on image signals. And a signal line for connecting to the Internet 199.

Next, the data structure of the storage device 42 will be described.
FIG. 11 is a diagram showing the data structure of the access log registration table 400. As shown in FIG.

As illustrated in FIG. 11, the storage device 42 stores an access log registration table 400 for registering a log that the portable terminal 200 has accessed to the advertisement effect measurement server 100.

In the access log registration table 400, one record is registered for each access. Each record includes a field 402 for registering an ID for uniquely identifying the record, a field 404 for registering position information of the advertising medium 10 from which the portable terminal 200 has read the two-dimensional code 12, and an effect of the portable terminal 200 The field 406 for registering time information indicating the time of access to the measurement server 100, and coupon information obtained by the two-dimensional code 12 of the advertising medium 10 (refers to coupon information on goods or services; hereinafter the same). And a field 408 for registering whether or not a product or service has been purchased.

In the example of FIG. 11, in the first-level record, “0001” is ID as the ID, “139.777475,35.668017” as the position information, and “10 / Jun / 2014: 13: 55: 36” as the time information, "1" is registered as the presence or absence of purchase. This is because the portable terminal 200 reads the two-dimensional code 12 from the advertising medium 10 installed at the position indicated by the coordinates "139.777475, 35.668017", accesses the advertising effectiveness measuring server 100, and the time is "10 / Jun / 2014 : 13: 55: 36 ", and indicates that the user of the portable terminal 200 has purchased a product or service using coupon information obtained by the two-dimensional code 12.

FIG. 12 is a diagram showing the data structure of the advertising medium information registration table 420. As shown in FIG.
The storage device 42 stores an advertising medium information registration table 420 for registering information on the advertising medium 10 as shown in FIG.

In the advertisement medium information registration table 420, one record is registered for each advertisement medium 10. Each record includes a field 422 for registering an advertisement medium ID for uniquely identifying the advertisement medium 10, a field 424 for registering position information indicating an installation position of the advertisement medium 10, and a product or service to be advertised in the advertisement medium 10 And a field 426 for registering a category ID for identifying the category of.

In the example of FIG. 12, "0001" is registered as the advertising medium ID, "139.777475, 35.668017" as the position information, and "0001" as the category ID in the first row record. This is because the advertisement medium 10 specified by the advertisement medium ID "0001" is installed at the position indicated by the coordinates "139.777475, 35.668017", and the category of the product or service to be advertised by the advertisement medium 10 is "0001". It shows that it is.

Next, the configuration of the mobile terminal 200 will be described.
FIG. 13 is a functional block diagram of the portable terminal 200.

As illustrated in FIG. 13, the portable terminal 200 includes a touch panel 51, a communication unit 52, an imaging unit 54, a storage unit 55, an output unit 56, and a control unit 57.

The portable terminal 200 is configured to have a cabinet including a front and a back. A touch panel 51 is provided on the front of the cabinet. The touch panel 51 is configured to have a display unit 58 that displays an image, and a detection unit 59 that is superimposed on the display unit 58.

The display unit 58 includes a liquid crystal panel and a panel backlight for illuminating the liquid crystal panel. The liquid crystal panel has a display surface for displaying an image, and the display surface appears to the outside. A detection unit 59 is provided on the display surface. Note that, instead of the liquid crystal panel, an organic EL (Electro Luminescence) panel or another display element can also be used.

The detection unit 59 includes a touch sensor or the like, and is formed in a transparent sheet shape. The display surface can be seen through the detection unit 59. The detection unit 59 is configured to have a first transparent electrode, a second transparent electrode, and a cover provided in a matrix. The detection unit 59 detects a position on the display surface touched by the user (hereinafter referred to as “input position”) by detecting a change in capacitance between the first transparent electrode and the second transparent electrode. And outputs a position signal corresponding to the input position to the control unit 57. The detection unit 59 is not limited to the capacitance type, and may be an ultrasonic type, a pressure-sensitive type, a resistive film type, a light detection type, or the like.

A lens window (not shown) of the photographing unit 54 is provided on the back of the cabinet. The image of the subject is taken into the photographing unit 54 from the lens window.

The display unit 58 displays a graphical user interface (GUI) or the like used for the user's operation according to the control of the control unit 57. The detection unit 59 outputs coordinate information indicating an input position to the control unit 57. In the case of inputting text, for example, when a text box or the like is tapped, a keyboard image (GUI) is displayed on the display unit 58, and the character arranged in the keyboard image can be input by tapping the character or the like. . In addition, text can be input by performing character recognition processing based on a captured image captured by the capturing unit 54 or performing voice recognition processing based on voice input by a microphone.

The communication unit 52 performs data communication in accordance with the standard of wireless communication used in the mobile phone, and requests transmission of information from a server or the like via the Internet 199. Then, the communication unit 52 receives the information transmitted from the server or the like, and outputs the information to the control unit 57.

The imaging unit 54 includes an imaging element such as a charge coupled device (CCD) sensor or a complementary metal oxide semiconductor (CMOS) sensor, and takes a picture in accordance with the shutter operation of the user. Then, when the imaging unit 54 takes a picture, the control unit 57 stores the taken image in the storage unit 55.

The storage unit 55 includes a non-volatile semiconductor memory (for example, an EEPROM (Electronically Erasable and Programmable Read Only Memory)). The storage unit 55 stores a program (application software) to be executed by the control unit 57, and a photographed image photographed by the photographing unit 54.

The control unit 57 is configured by connecting a CPU, a ROM, a RAM, and the like to a bus.
Next, the operation of the present embodiment will be described.

FIG. 14 is a sequence flow showing operations of the mobile terminal 200, the advertisement effect measurement server 100, and the shop terminal 140.

FIG. 15 is a diagram showing an operation procedure of the user.
When the user looks at the advertisement medium 10 installed outdoors etc. and is interested in goods or services, as shown in FIG. 14 and FIG. The two-dimensional code 12 is read.

In the portable terminal 200, when the two-dimensional code 12 is read by the imaging unit 54 (step S100), the position information included in the two-dimensional code 12 is an advertisement effect based on the access information included in the read two-dimensional code 12. It is transmitted to the measurement server 100 (step S102).

In the advertisement effect measurement server 100, when the position information is received from the portable terminal 200 (step S104), the received position information and time information are registered in the access log registration table 400 (step S106). Then, coupon information corresponding to the position information is transmitted to the portable terminal 200 that has made access (step S110).

In the mobile terminal 200, when the coupon information is received from the advertisement effect measurement server 100 (step S112), the received coupon information can be used to purchase a product or service.

When the user visits a store where coupon information can be used, for example, the coupon information is displayed on the display unit 58 in the mobile terminal 200, and the coupon information is used by presenting the coupon information to the store. At the store, a store clerk reads coupon information from the portable terminal 200 by the store terminal 140.

In the store terminal 140, when the coupon information is read (step S114), the price of the product or service is discounted, etc., while the purchase information indicating that the product or service has been purchased based on the read coupon information is an advertisement effect It is transmitted to the measurement server 100 (step S116).

In the advertisement effect measurement server 100, when the purchase information is received from the shop terminal 140 (step S118), the received purchase information is correlated with the position information and time information transmitted by the portable terminal 200 related to the purchase information, and the access log It is registered in the registration table 400 (step S120). Specifically, “1” is registered in the field 408 in the record in which the corresponding position information and time information are registered. As a result, by referring to the correspondence relationship between the purchase information and the position information in the access log registration table 400, it is possible to grasp the advertisement effect of the advertisement medium 10 as to what degree the advertisement medium 10 at which installation position led to the purchase. .

As described above, in the present embodiment, the portable terminal 200 receives the two-dimensional code 12 including the position information indicating the installation position of the advertisement medium 10 and the access information to the advertisement effect measurement server 100 from the advertisement medium 10. The two-dimensional code 12 is read, position information included in the two-dimensional code 12 is transmitted to the advertisement effect measurement server 100 based on the access information included in the read two-dimensional code 12, and coupon information is transmitted from the advertisement effect measurement server 100 The store terminal 140 reads the coupon information received by the portable terminal 200, and transmits purchase information indicating that the product or service has been purchased to the advertisement effect measurement server 100 based on the read coupon information, and the advertisement effect is obtained. The measurement server 100 receives the position information, and the received position information is stored in the access log registration table 400. The coupon information corresponding to the position information transmitted by the portable terminal 200 is transmitted to the portable terminal 200, the purchase information is received, and the received purchase information corresponds to the position information transmitted by the portable terminal 200 according to the purchase information Then, it is registered in the access log registration table 400.

Thereby, in the portable terminal 200, if the two-dimensional code 12 is read from the advertisement medium 10, coupon information on a product or service can be obtained, and the user can use the coupon information for purchasing the product or service. Even for users who are not very willing to purchase, the coupon information will stimulate their willingness to purchase, and it can be expected to purchase a product or service. Then, the purchase information and the position information are associated with each other and purchased in the access log registration table 400, so that the advertisement effect of the advertisement medium 10 for users with low purchasing intention can be measured. .

Also, since the user is only required to provide coupon information without requiring an action to request a product or service, even a user with latent needs may purchase by coupon information when the needs become apparent later. Motivation is stimulated, and it can be expected to purchase goods or services. Then, since purchase information and location information are associated with each other and purchased in the access log registration table 400 with such user purchases, it is possible to measure the advertising effectiveness of the advertisement medium 10 for users with latent needs. .

Furthermore, since it is only necessary to read the two-dimensional code 12 with the portable terminal 200 without requiring the user to input an ID, a password, etc., the user may refrain from providing troublesome information and personal information and refrain from using it. Can be reduced.

Furthermore, since the position information indicating the installation position of the advertising medium 10 is included in the two-dimensional code 12, the mobile terminal 200 without the GPS (Global Positioning System) function or the like, or the mobile terminal prohibiting transmission of position information. Even in the case of 200, position information can be acquired.

In the present embodiment, the coupon information corresponds to the privilege information of the invention B1, B6 or B7, the two-dimensional code 12 corresponds to the privilege induction information of the invention B1 or B7, and the advertisement effect measurement server 100 corresponds to the invention B1. , B5 to B7, and the portable terminal 200 corresponds to a user terminal of the invention B1, B6 or B7. Further, the access log registration table 400 corresponds to the storage means of the invention B1, B6 or B7, and the step S100 corresponds to the privilege induction information acquisition means of the invention B1 or the privilege induction information acquisition step of the invention B7, step S102. Corresponds to the position information transmitting means of the invention B1 or the position information transmitting step of the invention B7.

In the present embodiment, step S104 corresponds to the position information receiving means of the invention B1 or the position information receiving step of the invention B6 or B7, and the step S106 corresponds to the position information registration means of the invention B1 or the invention B6 or It corresponds to the position information registration step of B7. Step S110 corresponds to the privilege information transmitting means of the invention B1 or the privilege information transmitting step of the invention B6 or B7, and the step S112 corresponds to the privilege information receiving means of the invention B1 or the privilege information receiving step of the invention B7. Step S114 corresponds to the privilege information acquiring means of the invention B1 or the privilege information acquiring step of the invention B7.

In the present embodiment, step S116 corresponds to the purchase information transmitting means of the invention B1 or the purchase information transmitting step of the invention B7, and the step S118 corresponds to the purchase information receiving means of the invention B1 or of the invention B6 or B7. Step S120 corresponds to the purchase information registration means of the invention B1 or the purchase information registration step of the invention B6 or B7.

[Modification of Second Embodiment]
In the second embodiment described above, the advertisement effect measurement server 100 is configured to associate location information, time information, and purchase information and register them in the access log registration table 400. However, the present invention is not limited to this. The following first to third configurations can also be adopted.

First, the first configuration will be described.
Based on the access log registration table 400, the advertisement effect measurement server 100 is provided with a plurality of advertising media installed in a predetermined area (for example, a prefecture unit area, a city unit area or an area corresponding to a postal code). For 10, the number of times the portable terminal 200 accesses the advertisement effect measurement server 100 is counted for each advertising medium 10 (access number counting means).

This makes it possible to grasp which advertisement medium 10 has been referred to in the predetermined area, and for example, to determine the advertisement medium 10 that is highly interesting to the user who lives in the predetermined area or the user who visits the predetermined area. it can.

Next, the second configuration will be described.
FIG. 16 is a diagram showing the data structure of the access log registration table 400. As shown in FIG.

In the access log registration table 400, one record is registered for each access. Each record is, as shown in FIG. 16, a field 402 for registering an ID for uniquely identifying the record, a field 410 for registering a terminal ID for identifying the portable terminal 200, and the portable terminal 200 in two dimensions. A field 404 for registering position information of the advertisement medium 10 from which the code 12 is read, a field 406 for registering time information indicating a time when the portable terminal 200 accesses the advertisement effect measurement server 100, and a two-dimensional code 12 of the advertisement medium 10. And a field 408 for registering whether or not the product or service has been purchased using the coupon information obtained by

When receiving the position information from the portable terminal 200, the advertisement effect measurement server 100 acquires the terminal ID of the portable terminal 200, and registers the received position information, the acquired terminal ID and time information in the access log registration table 400. Then, when the advertisement effect measurement server 100 inputs an analysis request or the like, the position information transmitted by the mobile terminal 200 specified by a certain terminal ID (for example, “abcdefg1”) and the other information transmitted by the mobile terminal 200 The position information is searched from the access log registration table 400 (position information search means), and the position relation of the advertisement medium 10 referred by the same user is analyzed based on the position information retrieved (position relation analysis means). In this case, more specifically, the above search and the above analysis may be performed for all the terminal IDs corresponding to the position information of the specific advertisement medium 10.

Thereby, since the positional relationship can be analyzed about several advertising media 10 which the same user referred, the user's action range can be grasped. Therefore, for example, the advertising medium 10 having high interest to the user can be intensively installed in the user's action area to enhance the advertising effect.

In the second configuration, the time relationship may be analyzed for one or more advertising media 10 referred to by the same user. According to this configuration, it is possible to grasp the user's action time zone. Therefore, for example, in the action time zone of the user, the advertisement medium 10 having high interest to the user can be intensively installed to enhance the advertising effect.

Next, the third configuration will be described.
Similar to the second configuration, the access log registration table 400 of FIG. 16 is used.

When the advertisement effect measurement server 100 inputs an analysis request or the like, the position information transmitted by the mobile terminal 200 specified by a certain terminal ID (for example, “abcdefg1”) and other position information transmitted by the mobile terminal 200 Is searched from the access log registration table 400 (position information search means), and the user refers to one position based on the searched position information and the category ID of the advertisement medium information registration table 420 corresponding to the position information. The relationship between the advertisement content of the advertisement media 10 and the advertisement content of the advertisement media 10 referred to by the user at another position is analyzed (advertisement content relationship analysis means).

This makes it possible to analyze the relationship between the advertisement contents of a plurality of advertising media 10 referred to by the same user, so that it is possible to grasp the advertisement contents having high interest to a specific user. Therefore, for example, advertising media 10 that are of particular interest to a particular user can be placed in close proximity to enhance advertising effectiveness.

Moreover, in the said 2nd embodiment and its modification, although the advertisement effect measurement server 100 and the shop terminal 140 were each provided, not only this but these can also be comprised as one server.

Further, in the second embodiment and the modification thereof, the sticker on which the two-dimensional code 12 is printed is attached to the advertisement medium 10. However, the present invention is not limited to this. The two-dimensional code 12 is directly printed on the advertisement medium 10 You may Also, the iBeacon module in which the access information and the position information are recorded may be attached to the back surface of the advertisement medium 10 or the like. In this case, the portable terminal 200 acquires access information and position information from the iBeacon module by wireless communication. iBeacon is characterized by long communication distance, high-accuracy position measurement, device recognition, history collection, Android / iOS availability, long battery life (5 to 10 years), and future Utilization is expected.

DESCRIPTION OF SYMBOLS 10 ... Advertising media, 12 ... 2 dimensional code, 30 ... CPU, 32 ... ROM, 34 ... RAM, 38 ... I / F, 39 ... Bus, 40 ... Input device, 42 ... Storage device, 44 ... Display device, 51 ... Touch panel 52 Communication unit 54 Imaging unit 55 Storage unit 56 Output unit 57 Control unit 58 Display unit 59 Detection unit 100 Advertising effect measurement server 120 Coupon issue server 140: store terminal, 199: Internet, 200: mobile terminal, 210: base station, 220: relay station, 400: access log registration table, 420: advertising medium information registration table

Claims (11)

For use of an advertisement effect measurement terminal for measuring an advertisement effect of an advertisement medium, a privilege information issuance terminal for issuing privilege information on a product or service, a user terminal for use by a user, and a store for providing the product or the service An advertisement effect measurement system for communicably connecting a store terminal to be provided and measuring the advertisement effect of the advertisement medium installed at a predetermined location,
The user terminal is a bonus induction information acquisition unit that acquires the privilege induction information from the advertisement medium to which the privilege induction information including the position information on the installation position of the advertisement medium and the access information to the advertisement effect measurement terminal is attached; ,
Position information transmitting means for transmitting the position information included in the benefit guiding information to the advertising effectiveness measuring terminal based on the access information included in the benefit guiding information acquired by the benefit guiding information acquiring means;
And a benefit information receiving unit for receiving the benefit information from the benefit information issuance terminal;
The store terminal is a benefit information acquisition unit that acquires benefit information that the user terminal has received by the benefit information reception unit;
And a purchase information transmission unit that transmits purchase information indicating that the product or the service has been purchased to the advertising effect measurement terminal based on the privilege information acquired by the privilege information acquisition unit.
The advertisement effect measurement terminal includes a storage unit.
Position information receiving means for receiving the position information from the user terminal;
Position information registration means for registering the position information received by the position information receiving means in the storage means;
User terminal guiding means for guiding the user terminal that has transmitted the position information to the privilege information issuing terminal;
Purchase information receiving means for receiving the purchase information from the shop terminal;
Purchase information registration means for correlating the purchase information received by the purchase information reception means with the position information transmitted by the user terminal related to the purchase information and registering it in the storage means;
The benefit information issuing terminal includes a benefit information transmitting unit for transmitting the benefit information corresponding to the position information transmitted by the user terminal guided by the user terminal guiding unit to the user terminal. system. In claim 1,
The privilege information issuance terminal further includes privilege information provision page generation means for generating a privilege information provision page for providing the privilege information corresponding to the position information for each position information,
The user terminal guiding means guides the user terminal that has transmitted the position information to the privilege information provision page corresponding to the position information.
The advertisement effect measurement system according to claim 1, wherein the privilege information transmitting unit transmits the privilege information corresponding to the position information to the user terminal that has accessed the privilege information provision page. An communicative connection is established between an advertisement effect measurement terminal for measuring the advertisement effect of an advertisement medium, a user terminal for use by a user, and a store terminal for use of a store for providing goods or services, and installed at a predetermined place. An advertising effectiveness measurement system for measuring the advertising effectiveness of the advertising medium,
The user terminal is a bonus induction information acquisition unit that acquires the privilege induction information from the advertisement medium to which the privilege induction information including the position information on the installation position of the advertisement medium and the access information to the advertisement effect measurement terminal is attached; ,
Position information transmitting means for transmitting the position information included in the benefit guiding information to the advertising effectiveness measuring terminal based on the access information included in the benefit guiding information acquired by the benefit guiding information acquiring means;
Privilege information receiving means for receiving privilege information regarding the product or the service from the advertisement effect measurement terminal;
The store terminal is a benefit information acquisition unit that acquires benefit information that the user terminal has received by the benefit information reception unit;
And a purchase information transmission unit that transmits purchase information indicating that the product or the service has been purchased to the advertising effect measurement terminal based on the privilege information acquired by the privilege information acquisition unit.
The advertisement effect measurement terminal includes a storage unit.
Position information receiving means for receiving the position information from the user terminal;
Position information registration means for registering the position information received by the position information receiving means in the storage means;
Privilege information transmitting means for transmitting the privilege information corresponding to the position information transmitted by the user terminal to the user terminal;
Purchase information receiving means for receiving the purchase information from the shop terminal;
And advertising information measurement means characterized by comprising purchase information registration means for associating the purchase information received by the purchase information receiving means with the position information transmitted by the user terminal according to the purchase information and registering it in the storage means. system. In any one of claims 1 to 3,
The advertisement effect measurement terminal further includes, for a plurality of the advertisement media installed in a predetermined area, an access number counting unit that counts the number of times the user terminal accesses the advertisement effect measurement terminal for each of the advertisement media. An advertising effectiveness measuring system characterized by having. In any one of claims 1 to 4,
The advertisement effect measurement terminal further includes position information search means for searching the storage means for the position information transmitted by the user terminal and other position information transmitted by the user terminal.
And a positional relationship analysis unit configured to analyze the positional relationship of the advertising medium referred to by the same user based on the positional information retrieved by the positional information search unit. In claim 5,
The advertising effectiveness measurement terminal further stores, in association with each other, advertising content information on advertising content of the advertising medium and position information on the installation position of the advertising medium;
Advertising content of the advertising medium referred to by the user at one position based on the position information retrieved by the position information searching means and the advertising content information of the second storage means corresponding to the position information; And an advertisement content relationship analyzing means for analyzing the relationship between the user and the advertisement content of the advertisement medium which the user has referred to at another position. The said advertising effectiveness measurement terminal in the advertising effectiveness measurement system of any one of Claim 1 thru | or 6. It is a program for advertising effectiveness measurement terminals applied to the advertising effectiveness measurement terminal in the advertising effectiveness measurement system according to claim 1;
A position information receiving step of receiving the position information from the user terminal;
A position information registration step of registering the position information received in the position information receiving step in the storage unit;
A user terminal guiding step of guiding the user terminal that has transmitted the position information to the privilege information issuing terminal;
A purchase information receiving step of receiving the purchase information from the shop terminal;
For causing a computer to execute processing including a purchase information registration step of correlating purchase information received in the purchase information receiving step with position information transmitted by the user terminal according to the purchase information and registering the same in the storage unit. A program for an advertising effect measurement terminal characterized by being a program. It is a program for advertising effectiveness measurement terminals applied to the advertising effectiveness measurement terminal in the advertising effectiveness measurement system according to claim 3,
A position information receiving step of receiving the position information from the user terminal;
A position information registration step of registering the position information received in the position information receiving step in the storage unit;
A privilege information transmitting step of transmitting the privilege information corresponding to the position information transmitted by the user terminal to the user terminal;
A purchase information receiving step of receiving the purchase information from the shop terminal;
For causing a computer to execute processing including a purchase information registration step of correlating purchase information received in the purchase information receiving step with position information transmitted by the user terminal according to the purchase information and registering the same in the storage unit. A program for an advertising effect measurement terminal characterized by being a program. For use of an advertisement effect measurement terminal for measuring an advertisement effect of an advertisement medium, a privilege information issuance terminal for issuing privilege information on a product or service, a user terminal for use by a user, and a store for providing the product or the service An advertisement effect measurement method for communicably connecting a store terminal to be provided and measuring an advertisement effect of the advertisement medium installed at a predetermined location,
For the user terminal:
Privilege induction information acquisition step of acquiring the privilege induction information from the advertisement medium to which privilege induction information including position information on an installation position of the advertisement medium and access information to the advertisement effect measurement terminal is added;
A position information transmitting step of transmitting the position information included in the privilege induction information to the advertisement effect measurement terminal based on the access information included in the privilege induction information acquired in the privilege induction information acquiring step;
For the advertising effectiveness measurement terminal,
A position information receiving step of receiving the position information from the user terminal;
A position information registration step of registering the position information received in the position information receiving step in storage means provided in the advertising effectiveness measurement terminal;
User terminal guiding step of guiding the user terminal that has transmitted the position information to the privilege information issuing terminal;
For the benefit information issuance terminal,
The privilege information transmitting step of transmitting the privilege information corresponding to the position information transmitted by the user terminal derived in the user terminal guiding step to the user terminal;
Further, for the user terminal,
Including a benefit information receiving step of receiving the benefit information from the benefit information issuance terminal;
For the store terminal,
A privilege information acquisition step of acquiring the privilege information received by the user terminal in the privilege information reception step;
And a purchase information transmission step of transmitting purchase information indicating that the product or the service has been purchased to the advertisement effect measurement terminal based on the privilege information acquired in the privilege information acquisition step.
Furthermore, for the advertising effectiveness measurement terminal,
A purchase information receiving step of receiving the purchase information from the shop terminal;
An advertisement effect measurement step including the purchase information registration step of correlating the purchase information received in the purchase information receiving step with the position information transmitted by the user terminal according to the purchase information and registering it in the storage means Method. An communicative connection is established between an advertisement effect measurement terminal for measuring the advertisement effect of an advertisement medium, a user terminal for use by a user, and a store terminal for use of a store for providing goods or services, and installed at a predetermined place. An advertising effectiveness measuring method for measuring the advertising effectiveness of the advertising medium,
For the user terminal:
Privilege induction information acquisition step of acquiring the privilege induction information from the advertisement medium to which privilege induction information including position information on an installation position of the advertisement medium and access information to the advertisement effect measurement terminal is added;
A position information transmitting step of transmitting the position information included in the privilege induction information to the advertisement effect measurement terminal based on the access information included in the privilege induction information acquired in the privilege induction information acquiring step;
For the advertising effectiveness measurement terminal,
A position information receiving step of receiving the position information from the user terminal;
A position information registration step of registering the position information received in the position information receiving step in storage means provided in the advertising effectiveness measurement terminal;
And a privilege information transmitting step of transmitting, to the user terminal, privilege information on the product or the service corresponding to the position information transmitted by the user terminal.
Further, for the user terminal,
Including a benefit information receiving step of receiving the benefit information from the advertising effectiveness measuring terminal;
For the store terminal,
A privilege information acquisition step of acquiring the privilege information received by the user terminal in the privilege information reception step;
And a purchase information transmission step of transmitting purchase information indicating that the product or the service has been purchased to the advertisement effect measurement terminal based on the privilege information acquired in the privilege information acquisition step.
Furthermore, for the advertising effectiveness measurement terminal,
A purchase information receiving step of receiving the purchase information from the shop terminal;
An advertisement effect measurement step including the purchase information registration step of correlating the purchase information received in the purchase information receiving step with the position information transmitted by the user terminal according to the purchase information and registering it in the storage means Method.

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