WO2019207853A1 - Display control program, display control device, and display control method - Google Patents

Abstract

In the present invention, a display control server (1) distinguishes an in-store customer using a prescribed method, and identifies a product that the in-store customer who was distinguished purchased. The display control server (1) references a purchase history table (132) in which the in-store customer's purchase history is stored, and in accordance with the in-store customer's purchase history and the preparation time for the identified product, outputs information on a product to be recommended to the in-store customer or advertisement information to a display unit present near the in-store customer, such output being executed during the period in which the product is being prepared. Due to the foregoing, the display control server can transmit information on the appropriate product to individual in-store customers at the appropriate timing.

Description

Display control program, display control apparatus, and display control method

The present invention relates to a display control program and the like.

In stores such as fast food, it is common for visitors to come to the store to line up in front of the cash register and order goods from the store clerk before the cash register. In such a store, there are various methods for transmitting information about the product to the store visitor. For example, there is transmission of information that pushes information to mobile terminals of customers through an application. In addition, there is distribution of information using SNS (Social Networking Service). In addition, there is information transmission using posters, pop, and digital signage.

Japanese Patent Laid-Open No. 2004-347942 JP 2013-84151 A

However, the conventional technology for transmitting information to the customers who visit the store has a problem that it is not possible to transmit information on appropriate products for each individual customer at an appropriate timing.

¡In one aspect, the goal is to send appropriate product information at an appropriate time for each visitor.

In one aspect, the display control program determines a visitor, identifies a product purchased by the determined visitor, refers to a storage unit that stores a purchase history of the visitor, and purchases the visitor According to the history and the creation time of the product, outputting the product information recommended to the store customers or the advertisement information during the product creation period, causing the computer to execute a process. To do.

According to one aspect, it is possible to transmit appropriate product information at an appropriate timing for each visitor.

FIG. 1 is a functional block diagram illustrating a configuration of a display control system including a display control server according to the first embodiment. FIG. 2 is a functional block diagram illustrating the configuration of the display control server according to the first embodiment. FIG. 3 is a diagram illustrating an example of a data structure of the store visitor information table according to the first embodiment. FIG. 4 is a diagram illustrating an example of a data structure of the purchase history table according to the first embodiment. FIG. 5 is a diagram illustrating an example of a data structure of the food pairing table according to the first embodiment. FIG. 6 is a diagram illustrating an example of a data structure of the display according to the first embodiment. FIG. 7A is a diagram illustrating an example of advertisement information displayed on the display unit of the display. FIG. 7B is a diagram illustrating another example of the advertisement information displayed on the display unit of the display. FIG. 7C is a diagram illustrating another example of advertisement information displayed on the display unit of the display. FIG. 8A is a diagram (1) illustrating an example of a display control process sequence according to the first embodiment. FIG. 8B is a diagram (2) illustrating an example of a display control processing sequence according to the first embodiment. FIG. 9 is a diagram illustrating an example of the use of the display control system according to the first embodiment. FIG. 10A is a diagram (1) illustrating an example of a display control processing sequence according to the second embodiment. FIG. 10B is a diagram (2) illustrating an example of a display control process sequence according to the second embodiment. FIG. 11 is a diagram illustrating an example of the use of the display control system according to the second embodiment. FIG. 12 is a diagram illustrating an example of a computer that executes a display control program.

Hereinafter, embodiments of a display control program, a display control apparatus, and a display control method disclosed in the present application will be described in detail with reference to the drawings. The present invention is not limited to the embodiments.

[Configuration of display control system]
FIG. 1 is a functional block diagram illustrating a configuration of a display control system including a display control server according to the first embodiment. The display control server 1 according to the embodiment, for example, discriminates a visitor who has visited a restaurant service restaurant using a facial image of the visitor, and identifies a product purchased by the determined visitor. Then, the display control server 1 sets the product information or advertisement information recommended to the customer during the product creation period according to the past purchase history of the customer and the creation time of the purchased product. It is displayed on the display 2 of the receiving counter.

As shown in FIG. 1, the display control system 9 includes a display control server 1, a display 2, an imaging device (display side) 3, a POS (Point Of Sales) terminal 4, and an imaging device (POS terminal side) 5. And a terminal 6.

The display control server 1 is connected to a display 2 and an imaging device (display side) 3 via a network 7 so that they can communicate with each other. The display control server 1 is connected to the POS terminal 4 and the imaging device (POS side) 5 via the network 7 so that they can communicate with each other. The network 7 here is, for example, WiFi (Wireless Fidelity) (registered trademark), but is not limited thereto, and may be another communication network such as a carrier network. The POS terminal 4 is connected to the terminal 6 via the network 8 so that they can communicate with each other. The network 8 here is, for example, Bluetooth (registered trademark) such as BLE (Bluetooth Low Energy), but is not limited thereto, and the POS terminal 4 and the terminal 6 may be connected to be communicable. The configuration of the display control server 1 will be described later.

The display 2 is a device having a communication function and a display function. For example, the display 2 is a device that can display information transmitted from the display control server 1 on a display unit. The display 2 is installed in a place where a customer is waiting for the creation of a product. The place where the customer waits for the creation of a product refers to, for example, a counter used for receiving a product (referred to as a product receiving counter). The configuration of the display 2 will be described later.

The imaging device 3 is an imaging device on the display 2 side, and is a device having a communication function and an imaging function. The imaging device 3 is used, for example, to determine a customer who can visually recognize the display 2. Therefore, the imaging device 3 is installed, for example, in the vicinity of the display 2 in order to capture the customers. The imaging device 3 is, for example, a video camera or a digital still camera, but may be any device that can image a store visitor. In addition, although an Example demonstrates imaging object as a visitor's face, it is not limited to this.

The POS terminal 4 identifies customer information of customers who visit the store, and settles the sales transaction of the product purchased by the customer. For example, the POS terminal 4 reads a bar code on a store-specific prepaid card presented by the customer or a store-specific application screen displayed on the customer's terminal 6 described later, and identifies customer information of the customer. Then, the POS terminal 4 settles the sales transaction of the product purchased by the customer for the customer information. Then, the POS terminal 4 transmits the customer information of the customer and the product name of the purchased product to the display control server 1. The POS terminal 4 stores the settled settlement information in a storage unit (not shown). The settlement information includes, for example, customer information of customers, product names, prices, purchase times, and the like.

The imaging device 5 is an imaging device on the POS terminal 4 side, and is a device having a communication function and an imaging function. The imaging device 5 is used, for example, to determine a customer who has purchased (ordered) a product. Therefore, the imaging device 5 is installed, for example, in the vicinity of the POS terminal 4 in order to image a customer. The image pickup device 5 is, for example, a video camera or a digital still camera, but may be any device that can pick up customers. In the embodiment, the object to be imaged is the face of the customer, but the present invention is not limited to this. However, the imaging target is the same between the imaging device 3 and the imaging device 5.

The terminal 6 is an example of a customer visitor terminal. The terminal 6 is, for example, a mobile phone such as a smartphone, but is not limited thereto, and may be a terminal such as a PDA (Personal Digital Assistant) or a portable personal computer. As an example, the terminal 6 may be another type of terminal as long as it can display a store-specific application screen, or can capture or refer to an image displayed on the display unit of the display 2 from the store-specific application. . Note that the store-specific application installed in the terminal 6 may be referred to as a “mobile application”.

[Display control server configuration]
FIG. 2 is a functional block diagram illustrating the configuration of the display control server according to the embodiment. As illustrated in FIG. 2, the display control server 1 includes a communication unit 11, a control unit 12, and a storage unit 13.

The communication unit 11 communicates with the display 2, the imaging device 3, the POS terminal 4, and the imaging device 5 via the network 7 (see FIG. 1). The communication unit 11 is realized by, for example, a NIC (Network Interface Card).

The control unit 12 corresponds to an electronic circuit such as a CPU (Central Processing Unit). And the control part 12 has an internal memory for storing the program and control data which prescribed | regulated the various process procedures, and performs various processes by these. Here, the control part 12 shall perform a process with a server application. The control unit 12 includes a store visitor information generation unit 121, a purchase history generation unit 122, a store visitor determination unit 123, an advertisement information estimation unit 124, and an advertisement information output unit 125. The customer visitor determination unit 123 is an example of a determination unit and a specification unit. The advertisement information estimation unit 124 and the advertisement information output unit 125 are examples of an output unit.

The storage unit 13 is, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 13 includes a store visitor information table 131, a purchase history table 132, a food pairing table 133, and advertisement information 134.

The customer information table 131 is a table that stores information on customers who visit the store. The store visitor information table 131 is generated by the store visitor information generation unit 121. Each customer information in the customer information table 131 is deleted when the customer leaves the store, for example. Here, the data structure of the customer information table 131 will be described with reference to FIG.

FIG. 3 is a diagram illustrating an example of a data structure of the store visitor information table according to the first embodiment. As shown in FIG. 3, the customer information table 131 stores a customer ID (identification) 131a and a customer image 131b in association with each other. The visitor ID 131a indicates customer information for identifying a visitor. Customer information here is information which shows the barcode of a store specific prepaid card or a store specific application screen, for example. The customer image 131b shows, for example, an image of a customer's face.

As an example, when the customer ID 131a is “1000”, the image image “...” is stored as the customer image 131b.

Referring back to FIG. 2, the purchase history table 132 is a table for storing the purchase history of customers. Here, the data structure of the purchase history table 132 will be described with reference to FIG.

FIG. 4 is a diagram illustrating an example of the data structure of the purchase history table according to the first embodiment. As shown in FIG. 4, the purchase history table 132 associates the store visitor ID 132a, the time 132b, the store number 132c, the product name 132d, the stay time 132e, the presented advertisement information 132f, and the presentation effect 132g. Remember. The visitor ID 132a indicates customer information for identifying a visitor. The customer ID 132a corresponds to the customer ID 131c in the customer information table 131. The time 132b indicates the time when the customer purchased the product. The store number 132c indicates a number for identifying a store when the store is a chain store. The staying time 132e indicates the time when the customer stayed at the store. The staying time 132e may be calculated based on, for example, the time of entrance / exit of the customer imaged by an imaging device installed at an entrance not shown. The presented advertisement information 132f indicates information for identifying advertisement information presented to the customer. The information for identifying the advertisement information may include, for example, the name of the advertisement information such as the name of the product and the number of the advertisement information. The presentation effect 132g indicates information indicating whether or not there is a new use or purchase effect due to the presentation advertisement information 132f being presented. When there is an effect, “◯” is set as an example. As an example, “−” is set as the initial value of the presentation effect 132g.

As an example, when the store visitor ID 132a is “1000”, “yyy.mm.dd.hh.mm.ss0” as the time 132b, “11” as the store number 132c, and “XX (coffee) as the product name 132d” ) ”. Further, “60 minutes” is stored as stay time 132e, “cinnamon roll” is stored as presentation advertisement information 132f, and “◯” is stored as presentation effect 132g.

Returning to FIG. 2, the food pairing table 133 is a table that stores information on a pair of foods (food and drinks) that are compatible with each other. Note that the food pairing table 133 is generated by additionally updating the regular food pairing generated by the store in advance using the purchase history of the customer, but is not limited thereto. . For example, the food pairing table 133 may be generated using data mining for a regular food pairing, or may be generated using the purchase history table 132. Here, the data structure of the food pairing table 133 will be described with reference to FIG.

FIG. 5 is a diagram illustrating an example of a data structure of the food pairing table according to the first embodiment. The food pairing table 133 stores foods that are compatible with the merchandise. FIG. 5 shows the food pairing table 133 when the product is “coffee”. Here, the food pairing table 133 stores names, bitterness, acidity, richness, and foods that are compatible with each other. The name is a specific name of the product coffee. Bitterness, sourness, and richness indicate the characteristics of the taste of coffee, which is a product. It shows that a black circle has a feature. A food with good compatibility is a food that is compatible with the product indicated by the name.

As an example, when the name is “XX”, it is characterized by bitterness and sourness, and “cinnamon roll” is stored as a compatible food.

Returning to FIG. 2, the advertisement information 134 is information presented as an advertisement. Hereinafter, “advertisement information 134a” and “advertisement information 134b” are described in order to distinguish from a plurality of advertisement information 134. When the description is made without distinction, it is described as “advertisement information”. The advertisement information 134 includes, for example, information describing an illustration and information describing a message. Specific examples of the advertisement information 134 include, for example, information on the product itself, information on product discounts, and information on events related to the product.

Referring back to FIG. 2, the store visitor information generation unit 121 generates store visitor information.

For example, the store visitor information generation unit 121 acquires a store visitor image from the imaging device (POS terminal side) 5 and stores the acquired image in the store visitor information table 131. As an example, the store visitor information generation unit 121 displays the face of the store visitor imaged by the imaging device 5 when the store visitor moves before the cash register to purchase the product, that is, when the customer is paid by the POS terminal 4. Get an image. The store visitor information generation unit 121 sets the acquired face image in the store visitor image 131b of a new record in the store visitor information table 131.

In addition, the store visitor information generation unit 121 associates store visitor images with customer information. As an example, the store visitor information generation unit 121 acquires the customer information of the store visitor and the product name of the product purchased by the store visitor from the POS terminal 4. The store visitor information generation unit 121 sets the acquired customer information of the store visitor in the column of the store visitor ID 121a of the record in the store visitor information table 131 in which the face image is stored. In other words, the store visitor information generation unit 121 generates store visitor information in which the store visitor's face image is associated with the customer information when the customer purchases a product, that is, when the POS terminal 4 makes a payment. To do.

The purchase history generation unit 122 associates the customer information of the customer with the purchase history including the product name 132d of the product purchased by the customer and stores it in the purchase history table 132. In addition, in the case of an additional purchase by the customer, the purchase history generation unit 122 presents the purchase name presentation advertisement information 132f when the customer visits this time in the product name 132d of the product additionally purchased by the customer and the purchase history table 132. And determine whether the products match or are similar. Then, if the products match or are similar, the purchase history generation unit 122 indicates that there is an effect on the purchase history presenting effect 132g of the purchase history for the matching or similar products and the current visit to the store. “Yes” is set. That is, if information on a product that matches or is similar to the additionally purchased product is set in the presentation advertisement information 132f of the purchase history table 132, it is determined that the presentation advertisement information 132f has a new purchase effect. it can. The purchase history generation unit 122 has been described by comparing the product name of the product additionally purchased by the customer with the advertisement information 132f of the purchase history when the customer visits the purchase history table 132 this time, but the present invention is not limited to this. The purchase history generation unit 122 may compare the product name of the product additionally purchased by the store customer with the advertisement information 132 f of the purchase history when the store visits the current or previous store in the purchase history table 132.

The store visitor discrimination unit 123 discriminates store visitors.

For example, the store visitor discrimination unit 123 acquires the store visitor image from the imaging device 3. As an example, the store visitor discriminating unit 123 acquires a face image of the store visitor captured by the imaging device 3 when the store visitor moves to the product reception counter.

Further, the visitor discriminating unit 123 discriminates the visitor using the image recognition. As an example, the store visitor discriminating unit 123 refers to the store visitor information table 131, compares the feature amount of the store visitor image 131b with the feature amount of the acquired face image, and visits corresponding to the store visitor image 131b that matches. By acquiring customer customer information (customer ID 131a), the customer is determined.

The advertisement information estimation unit 124 estimates the advertisement information 134 that is recommended to the customer from the purchase history of the customer. For example, the advertisement information estimation unit 124 refers to the purchase history table 132 and acquires the purchase history corresponding to the customer information of the store visitor determined by the store visitor determination unit 123. The advertisement information estimation unit 124 estimates the advertisement information 134 to recommend to the customer based on the acquired purchase history. That is, the advertisement information estimation unit 124 estimates product information or advertisement information recommended to the customer based on the purchase history of the currently purchased product and the product purchased in the past corresponding to the customer information of the customer.

As an example, the advertisement information estimation unit 124 analyzes the purchase frequency of each product purchased in the past based on the acquired purchase history, and estimates the advertisement information 134 related to the product with a high purchase frequency. This is because the store visitor has determined that he / she likes a product with a high purchase frequency, and the store visitor is encouraged to additionally purchase the product. As an example of the advertisement information 134 related to the product, advertisement information 134 indicating discount information on the product can be cited.

As another example, the advertisement information estimation unit 124 analyzes the purchase frequency of each product purchased in the past based on the acquired purchase history, and uses the food pairing table 133 to purchase a product with a high purchase frequency. The advertisement information 134 related to the food with good compatibility is estimated. This is for urging customers to purchase additional foods that are compatible with frequently purchased products.

As another example, the advertisement information estimation unit 124 uses the food pairing table 133 to estimate the advertisement information 134 related to food that is compatible with the currently purchased product. This is because the store customers are encouraged to purchase additional foods that are compatible with the products actually purchased.

As another example, the advertisement information estimation unit 124 may estimate the advertisement information 134 recommended to the customer using the time zone when the customer visited the store. As an example, the advertisement information estimation unit 124, when the time when the customer visits the store is an early morning time zone (for example, a time zone before 8 o'clock), a product with a high purchase frequency or a food that is compatible with the product. The advertisement information 134 related to a product with a taste that activates the customer's brain may be estimated. In addition, the advertisement information estimation unit 124, when the time when the customer visits the store is a late time zone (for example, the time zone after 21:00), relates to a product with a high purchase frequency or a food that is compatible with the product, You may estimate the advertisement information 134 relevant to the goods of the taste which deactivates a visitor's brain.

As another example, the advertisement information estimation unit 124 may analyze the stay time 132e in the past store based on the acquired purchase history, and estimate the advertisement information 134 recommended to the customer. As an example, the advertisement information estimation unit 124 calculates the average of the stay time 132e in the past store, and when the calculated average is within a predetermined time (for example, 10 minutes), the advertisement information 134 recommended to the customer. Is not estimated. This is because it is presumed that the store visitor will not make additional purchases even if the recommendation of the advertisement information 134 is received.

The advertisement information output unit 125 outputs advertisement information 134 for recommending to the customer on the display 2 during the period of creating the product.

For example, the advertisement information output unit 125 displays the advertisement information 134 estimated by the advertisement information estimation unit 124 on the display 2 during a period in which a product purchased by a customer is created. Accordingly, the advertisement information output unit 125 displays the advertisement information 134 of each visitor on the display 2 installed in the product reception counter during the period when the visitor is waiting for the creation of the product, thereby allowing each visitor to display the advertisement information 134. Information on appropriate products can be transmitted at the appropriate timing. As a result, the advertisement information output unit 125 can prompt the customer to purchase the product described in the advertisement information 134.

In addition, the advertisement information output unit 125 uses the information for identifying the advertisement information 134 estimated by the advertisement information estimation unit 124 as the record advertisement information for the customer information of the customer who has actually purchased the product in the purchase history table 132. Update to 132f. This is to hold that the advertisement information 134 specialized for the store visitor is presented to the store visitor.

[Display configuration]
FIG. 6 is a functional block diagram illustrating the configuration of the display according to the first embodiment. As shown in FIG. 6, the display 2 includes a communication unit 21 and a display unit 22.

The communication unit 21 communicates with the display control server 1 via the network 7 (see FIG. 1). The communication unit 21 is realized by, for example, a NIC (Network Interface Card).

The display unit 22 displays advertisement information transmitted from the display control server 1. The display unit 22 is, for example, electronic paper. However, the display unit 22 is not limited to this, and may be a liquid crystal panel, or may be another type of display device as long as it can display advertisement information.

[Image displayed on the display section]
Next, an example of advertisement information displayed on the display unit 22 of the display 2 will be described with reference to FIGS. 7A to 7C. FIG. 7A is a diagram illustrating an example of advertisement information displayed on the display unit of the display. As shown in FIG. 7A, the display 2 displays advertisement information 134 on events related to products. Here, information on “salad fair” is displayed as the advertisement information 134 of the event related to the product. For example, the advertisement information output unit 125 causes the display 2 to display the advertisement information 134 of the event related to the product estimated by the advertisement information estimation unit 124 during the period in which the product purchased by the customer is created.

7B to 7C are diagrams showing another example of advertisement information displayed on the display unit of the display. As shown in FIG. 7B, the display 2 displays advertisement information 134 for discounts on products. Here, as the advertisement information 134 of the product discount, the information “One More Coffee is available at that time, a drip coffee (1 cup) can be changed for 100 yen” is displayed. For example, the advertisement information output unit 125 causes the display 2 to display the advertisement information 134 of the product discount estimated by the advertisement information estimation unit 124 during the period in which the product purchased by the customer is created.

As shown in FIG. 7C, the display 2 displays advertisement information 134 of the product itself. Here, information of “low potassium lettuce” is displayed as the advertisement information 134 of the product itself. For example, the advertisement information output unit 125 displays the advertisement information 134 of the product itself estimated by the advertisement information estimation unit 124 on the display 2 during a period in which the product purchased by the customer is created.

[Display control processing sequence]
8A and 8B are diagrams illustrating an exemplary sequence of display control processing according to the first embodiment. In addition, the broken line in FIG. 8 is a process performed by a human. In FIGS. 8A and 8B, description will be made by paying attention to the purchase history of a product first ordered by a certain customer.

As shown in FIG. 8A, the customer enters the store and moves in front of the cash register (S11, S12). Then, the imaging device 5 captures the face of the customer who is in front of the cash register (S13), and transmits the captured face image to the display control server 1. In the display control server 1, the store visitor information generation unit 121 stores the face image transmitted from the imaging device 5 in the store visitor information table 131 (S14).

Subsequently, the customer orders the product before the cash register (S15). Then, the customer visits the store using the mobile application installed on the terminal 6 that he / she owns (S16). Payment may be made with a prepaid card that has been linked with the mobile application instead of the mobile application.

The employee scans the barcode on the mobile application screen (S17). The barcode read from the mobile application screen is customer information of the visitor. The POS terminal 4 that has received the barcode scanning operation on the mobile application screen acquires the barcode and identifies customer information indicating the customer (S18). Then, the POS terminal 4 performs a settlement process (S19). Then, the POS terminal 4 transmits the acquired customer information indicating the customer and the product name of the product purchased by the customer to the display control server 1.

In the display control server 1 that has received the customer information of the customer and the product name of the product, the customer information generation unit 121 specifies the product purchased by the customer, and also includes customer information and an image of the customer's face. Correlate (S20). That is, the store visitor information generation unit 121 sets the store customer information in the store visitor ID 121a field of the record in the store visitor information table 131 in which the face image is stored. In addition, the purchase history generation unit 122 stores the customer information of the customer and the purchase history including the specified product in the purchase history table 132 in association with each other (S21).

Subsequently, the customer who has ordered (purchased) and settled the product moves to the product reception counter in order to receive the ordered product (S22). Then, the imaging device 3 captures the face of the customer who is in front of the merchandise reception counter (S23), and transmits the captured face image to the display control server 1. In the display control server 1, the store visitor discrimination unit 123 refers to the store visitor information table 131, compares the feature amount of the store visitor image 131 b with the feature amount of the face image transmitted from the imaging device 3, and matches the feature amount. The customer information corresponding to the customer image 131b to be determined is determined (S24).

Then, the advertisement information estimation unit 124 estimates the advertisement information 134 to be presented to the store customer indicated by the determined customer information (S25). For example, the advertisement information estimation unit 124 refers to the purchase history table 132 and acquires the purchase history corresponding to the customer information determined by the store visitor determination unit 123. Then, the advertisement information estimation unit 124 estimates the advertisement information 134 recommended to the store customer indicated by the customer information based on the acquired purchase history.

Then, the advertisement information output unit 125 outputs the estimated advertisement information 134 to the display 2 during the period of creating the product (S26). The display 2 that has received the advertisement information 134 displays the advertisement information 134 on the display unit 22 (S27). In addition, the advertisement information output unit 125 updates the estimated advertisement information 134 to the purchase history in the purchase history table 132 (S28). For example, the advertisement information output unit 125 updates the estimated advertisement information 134 to the record-presented advertisement information 132 f for the purchase history in the purchase history table 132.

Subsequently, as shown in FIG. 10B, it is determined whether or not the customer has additionally ordered before the cash register (S29). When the visitor places an additional order (S29; Yes), the visitor makes a settlement using the mobile application installed in the terminal 6 that the customer owns (S30). Payment may be made with a prepaid card that has been linked with the mobile application instead of the mobile application.

The employee scans the barcode on the mobile application screen (S31). The barcode read from the mobile application screen is customer information of the visitor. The POS terminal 4 that has received the barcode scanning operation on the mobile application screen acquires the barcode and identifies customer information indicating the customer (S32). Then, the POS terminal 4 performs a settlement process (S33). Then, the POS terminal 4 transmits the acquired customer information indicating the customer and the product name of the product purchased by the customer to the display control server 1.

In the display control server 1 that has received the customer information of the customer and the product name of the product, the customer information generation unit 121 identifies the product that has been additionally ordered. When the identified product matches or resembles the product related to the advertisement information 134 displayed on the display 2, the store visitor information generation unit 121 updates the use of the advertisement to the purchase history (S34). For example, the store visitor information generation unit 121 compares the product name of the additionally ordered product with the advertisement information 132f of the purchase history in the purchase history table 132, and if the target product matches or is similar, the purchase history Is set to “◯” indicating that the presentation effect 132g is effective.

Then, in order to receive the ordered product, the visitor moves to the product receiving counter and receives the product (S35, S36). When the visitor moves before the merchandise receipt counter, the display control server 1 may further perform a process for discriminating the visitor, a process for estimating the advertisement information, and a process for outputting the advertisement information (S23˜). S28).

On the other hand, when the customer does not place an additional order (S29; No), the customer receives the product in front of the product reception counter (S36).

[Use of display control system]
FIG. 9 is a diagram illustrating an example of the use of the display control system according to the first embodiment. FIG. 9 is an example of a restaurant store. The display control server 1 is connected to the display 2, the imaging device 3, the POS terminal 4, and the imaging device 5 via WiFi. The POS terminal 4 is connected to the terminal 6 by BLE. In FIG. 9, the description will be given focusing on the customer A among a plurality of customers.

As shown in FIG. 9, the customer A moves before the checkout. Then, <1> the imaging device 5 images the face of the customer A. When the customer A orders an item before the checkout, the employee scans the barcode on the mobile application screen of the customer's terminal 6 using the POS terminal 4. <2> The display control server 1 that has received the customer A's face image and barcode (customer ID) associates the customer A's face image with the customer ID.

After that, the customer A moves to the product reception counter in order to receive the ordered purchased product. Then, <3> the imaging device 3 images the face of the customer A. <4> The display control server 1 that has received the face image of the customer A compares the feature amount of the face image with the face image associated before the checkout, and determines the customer information of the customer A .

<5> The display control server 1 uses the purchase history (purchase history table 132) and the food pairing table 133, for example, to display the advertisement information 134 of the product closely related to the product purchased by the customer A via WiFi. It is transmitted to the display 2 in front of the product receiving counter. That is, the display control server 1 recommends information on products that are closely related to the purchased products of the customer A during the period in which the purchased products are being created. The visitor A can refer to the advertisement information 134 displayed on the display 2.

Thereby, the display control server 1 can prompt the customer to purchase the product displayed on the display 2. In other words, the display control server 1 can recommend information on appropriate products for each customer at the time until the customer who visits the store receives the product, and prompts the customer to purchase additional items. it can. As a result, the display control server 1 can give the customer an additional purchase opportunity that may have been missed until now, and can contribute to the sales of the store. In other words, related products are displayed in the store, but the store clerk is busy with other work other than the cash register, or is busy with the cash register work due to congestion before the cash register. It is difficult to give a full explanation about However, the display control server 1 can sufficiently explain the product by transmitting appropriate product information for each customer at the time until the customer who visits the store receives the product. . Therefore, the display control server 1 can give the customer an additional purchase opportunity that may have been missed until now, and can contribute to the sales of the store.

In the display control server 1 according to the first embodiment, it has been described that the store visitor determination unit 123 determines the store visitor in front of the product reception counter using the image of the store visitor captured by the imaging devices 3 and 5. However, the display control server 1 is not limited to this, and may use the barcode attached to the container or tray delivered to the customer before the cash register to determine the customer before the product receiving counter. Here, a case where a barcode is attached to the container will be described. For example, when the visitor moves before the cash register, the employee scans the barcode of the mobile application screen using the POS terminal 4 and also scans the barcode of the container delivered to the visitor. The display control server 1 that has received the barcode (identification information) of the container and the barcode (customer information) associates the identification information of the container with the customer information. Thereafter, when the customer moves to the product reception counter, the employee scans the barcode on the container. The display control server 1 that has received the barcode (identification information) of the container may compare the identification information with the associated identification information to determine the customer information of the corresponding customer. In addition, when the barcode is attached to the tray, it may be performed similarly to the case of the container.

In the display control server 1 according to the first embodiment, it has been described that the advertisement information output unit 125 transmits the advertisement information 134 to the display 2 in front of the product reception counter during the period of creating the product. However, the display control server 1 is not limited to this, and may transmit the advertisement information 134 to a tray or a container delivered to the customer before the cash register. Here, a case where the advertisement information 134 is transmitted to the container will be described. For example, it is assumed that a container delivered to a customer before a cash register has a communication function, a display function, and a barcode. Then, when the store visitor moves in front of the product receiving counter, the display control server 1 determines the customer information of the store visitor using the barcode attached to the container as described above. And the display control server 1 should just transmit the advertisement information 134 to the transmission destination of the container previously matched with the barcode attached to the container in the period which is producing goods. Note that the advertisement information 134 may be transmitted to the tray in the same manner as in the case of the container.

[Effect of Example 1]
In this way, the display control server 1 discriminates store customers by a predetermined method. The display control server 1 identifies the product purchased by the identified customer. The display control server 1 refers to the purchase history table 132 for storing the visitor's purchase history, and sends the visitor to the store during the period of creating the product according to the purchase history of the visitor and the creation time of the product. The recommended product information or advertisement information is output to the display 2 in the vicinity of the customer. According to this configuration, the display control server 1 can transmit appropriate product information for each visitor until the visitor who visits the store receives the product. As a result, the display control server 1 can prompt additional purchase of the product indicated by the product information transmitted to the store visitor. Moreover, the display control server 1 can give the customer an additional purchase opportunity that may have been missed until now, and can contribute to the sales of the store.

Further, the display control server 1 outputs, to the display 2 corresponding to the counter waiting for the creation of the product, the product information or the advertisement information recommended to the visitor during the period when the customer creates the product. . According to such a configuration, the display control server 1 can surely make the product information or the advertisement information visible to the customer waiting for the creation of the product. As a result, the display control server 1 can prompt additional purchase of the product indicated by the product information transmitted to the store visitor.

Further, the display control server 1 refers to the purchase history table 132, and recommends the product information to recommend to the store customer according to the information including the stay time at the store visited in the past, which is included in the purchase history of the store visitor. Determine advertising information. The display control server 1 outputs the determined product information or advertisement information according to the product creation time. According to such a configuration, the display control server 1 outputs the product information or the advertisement information that matches the usage situation of the store visitor by outputting the product information or the advertisement information obtained from the past visit time of the store visitor. Can do.

In addition, the display control server 1 refers to the purchase history table 132 and displays the product information or advertisement information recommended to the store customers according to the purchase history of the store customers and the time zone when the store customers visited the store. decide. The display control server 1 outputs the determined product information or advertisement information according to the product creation time. According to such a configuration, the display control server 1 outputs the product information or the advertisement information that is obtained from the time zone when the customer visits the store, thereby outputting the product information or the advertisement information that matches the usage time zone of the customer. be able to.

The display control server 1 creates a product according to the purchase history of the customer, the product purchased by the customer, and the creation time of the product with reference to the purchase history table 132 and the food pairing table 133. Product information or advertisement information to recommend to the store visitor is output to the display 2 during the current period. According to such a configuration, the display control server 1 can transmit more appropriate product information for each individual visitor until the visitor visiting the store receives the product.

Incidentally, in the first embodiment, it has been described that the display control server 1 performs the following processing when a customer receives a product in front of the product reception counter. The display control server 1 discriminates the store visitor in front of the merchandise reception counter using the images of the store customers imaged by the imaging devices 3 and 5 before the cash register, and transmits the advertisement information 134 to the display 2 in front of the merchandise reception counter. To do. However, the display control server 1 is not limited to this. The display control server 1 discriminates the customers in the seat using the images of the customers taken by the imaging devices 3 and 5, and displays the advertisement information 134 on the display 2 corresponding to the seat. May be sent.

Therefore, the display control server 1 according to the second embodiment discriminates the customers in the seat using the images of the customers captured by the imaging devices 3 and 5, and displays the advertisement information 134 on the display 2 corresponding to the seat. A case of transmission will be described.

[Configuration of Display Control System According to Second Embodiment]
Since the display control system 9 according to the second embodiment is the same as the display control system 9 shown in FIG. 1 of the first embodiment, the description of the overlapping configuration and operation is omitted. It is assumed that the display 2 is installed in a seat where a customer is waiting for a product to be created. A seat is a place where customers can receive goods and eat and drink. And the imaging device 3 shall be installed in the vicinity of this display 2 in order to image a visitor.

[Configuration of Display Control Server According to Second Embodiment]
Since the display control server 1 according to the second embodiment is the same as the display control server 1 shown in FIG. 2 of the first embodiment, the description of the overlapping configuration and operation is omitted.

[Display control processing sequence]
10A and 10B are diagrams illustrating an example of a sequence of display control processing according to the second embodiment. Note that the same processes as those in the sequence of the display control process shown in FIGS. 8A and 8B according to the first embodiment are denoted by the same reference numerals, and the overlapping processes will be briefly described. Moreover, the broken line in FIG. 10A and 10B is a process which a human performs. In FIGS. 10A and 10B, description will be made by paying attention to the purchase history of a product first ordered by a customer.

As shown in FIG. 10A, the customer enters the store and moves before the cash register (S11, S12). Then, the imaging device 5 captures the face of the customer who is in front of the cash register (S13), and transmits the captured face image to the display control server 1. In the display control server 1, the store visitor information generation unit 121 stores the face image transmitted from the imaging device 5 in the store visitor information table 131 (S14).

Subsequently, the customer orders the product before the cash register (S15). Then, the customer visits the store using the mobile application installed on the terminal 6 that he / she owns (S16).

The employee scans the barcode on the mobile application screen (S17). The POS terminal 4 that has received the barcode scanning operation on the mobile application screen acquires the barcode and identifies customer information indicating the customer (S18). Then, the POS terminal 4 performs a settlement process (S19), and transmits to the display control server 1 the customer information indicating the customer and the product name of the product purchased by the customer.

In the display control server 1 that has received the customer information of the customer and the product name of the product, the customer information generation unit 121 specifies the product purchased by the customer, and also includes customer information and an image of the customer's face. Correlate (S20). That is, the store visitor information generation unit 121 sets the store customer information in the store visitor ID 121a field of the record in the store visitor information table 131 in which the face image is stored. In addition, the purchase history generation unit 122 stores the customer information of the customer and the purchase history including the specified product in the purchase history table 132 in association with each other (S21).

Subsequently, the customer who ordered and settled the product moves to the seat (S22A). Then, the imaging device 3 captures the face of the customer sitting on the seat (S23), and transmits the captured face image to the display control server 1. In the display control server 1, the store visitor discrimination unit 123 refers to the store visitor information table 131, compares the feature amount of the store visitor image 131 b with the feature amount of the face image transmitted from the imaging device 3, and matches the feature amount. The customer information corresponding to the customer image 131b to be determined is determined (S24).

In addition, in the display control server 1, the store visitor determining unit 123 determines the display 2 for the seat from the identification information of the imaging device 3 (S24A). For example, the display control server 1 stores a correspondence table in which the identification information of the imaging device 3, the seat position, and the identification information of the display 2 are associated with each other in advance in the storage unit 13. Then, the visitor discrimination unit 123 refers to the correspondence table, identifies the seat position from the identification information of the imaging device 3 used when discriminating the customer information, and identifies the display 2 corresponding to the seat.

Then, the advertisement information estimation unit 124 estimates the advertisement information 134 to be presented to the store customer indicated by the determined customer information (S25).

Then, the advertisement information output unit 125 outputs the estimated advertisement information 134 to the display 2 discriminated by the store visitor discriminating unit 123 during the period of creating the product (S26A). Note that although the advertisement information output unit 125 has been described as outputting the estimated advertisement information 134 to the display 2 during the period of creating a product, the present invention is not limited to this. The advertisement information output unit 125 may output the estimated advertisement information 134 to the display 2 during a period when the customer is sitting at the seat.

The display 2 that has received the advertisement information 134 displays the advertisement information 134 on the display unit 22 (S27). In addition, the advertisement information output unit 125 updates the estimated advertisement information 134 to the purchase history in the purchase history table 132 (S28).

Subsequently, as shown in FIG. 10B, it is determined whether or not the customer has additionally ordered before the cash register (S29). When the visitor places an additional order (S29; Yes), the visitor makes a settlement using the mobile application installed in the terminal 6 that the customer owns (S30).

The employee scans the barcode on the mobile application screen (S31). The POS terminal 4 that has received the barcode scanning operation on the mobile application screen acquires the barcode and identifies customer information indicating the customer (S32). Then, the POS terminal 4 performs a settlement process (S33), and transmits to the display control server 1 the customer information indicating the customer and the product name of the product purchased by the customer.

In the display control server 1 that has received the customer information of the customer and the product name of the product, the customer information generation unit 121 identifies the product that has been additionally ordered. When the identified product matches or resembles the product related to the advertisement information 134 displayed on the display 2, the store visitor information generation unit 121 updates the use of the advertisement to the purchase history (S34).

And a visitor receives goods after moving to a seat (S35A, S36). When the visitor moves before the merchandise receipt counter, the display control server 1 may further perform a process for discriminating the visitor, a process for estimating the advertisement information, and a process for outputting the advertisement information (S23˜). S28).

On the other hand, when the customer does not place an additional order (S29; No), the customer receives the product at the seat (S36A).

[Use of display control system]
FIG. 11 is a diagram illustrating an example of the use of the display control system according to the second embodiment. FIG. 11 is an example of a restaurant store. In the display control system 9, the display 2 and the imaging device 3 are installed on the seat side. The display control server 1 is connected to the display 2, the imaging device 3, the POS terminal 4, and the imaging device 5 via WiFi. The POS terminal 4 is connected to the terminal 6 by BLE. In FIG. 11, description will be given focusing on the customer B among a plurality of customers. It is assumed that the display control server 1 previously stores a correspondence table in which the identification information of the imaging device 3, the position of the seat, and the identification information of the display 2 are associated with each other in the storage unit 13.

As shown in FIG. 11, the customer B moves before the checkout. Then, <1> the imaging device 5 images the face of the customer B. When the customer B orders a product before the cash register, the employee scans the barcode on the mobile application screen of the customer's terminal 6 using the POS terminal 4. <2> The display control server 1 that has received the customer B's facial image and barcode (customer ID) associates the customer B's facial image with the customer ID.

After that, customer B moves to the seat. Then, <3> the imaging device 3 images the face of the customer B. <4> The display control server 1 that has received the face image of the customer B compares the feature amount between the face image and the face image associated before the checkout, and determines the customer information of the customer B . In addition, the display control server 1 refers to the correspondence table, identifies the position of the seat from the identification information of the imaging device 3 used when determining the customer information, and identifies the display 2 corresponding to the seat.

Then, the <5> display control server 1 uses the purchase history (purchase history table 132) and the food pairing table 133, for example, to display the advertisement information 134 of the product closely related to the product purchased by the customer B via WiFi. Is transmitted to the display 2 specified in (1). That is, the display control server 1 recommends a product closely related to the purchase product of the visitor B during the period in which the purchase product is being created or the visitor is sitting in the seat. The customer B can refer to the advertisement information 134 displayed on the display 2.

Thereby, the display control server 1 can prompt the customer to purchase the product displayed on the display 2. In other words, the display control server 1 can recommend appropriate product information for each customer at the time until the customer who visits the store receives the product or the time when the customer sits at the seat. , Can encourage customers to purchase additional items. As a result, the display control server 1 can give the customer an additional purchase opportunity that may have been missed until now, and can contribute to the sales of the store.

In the display control server 1 according to the second embodiment, the store visitor determination unit 123 determines the customer information of the store visitor using the image of the store visitor captured by the imaging devices 3 and 5 to determine the customer information. The position of the customer's seat is specified from the identification information of the image pickup apparatus 3 used for the above. It has been described that the display control server 1 specifies the display 2 corresponding to the position of the seat. However, the store visitor discriminating unit 123 is not limited to this, and identifies the position where the store visitor is located, and the image of the store visitor captured by the imaging device 3 corresponding to the location where the store visitor is located and the imaging device 5 before the cash register. May be used to discriminate customer information of the customer and identify the display 2 corresponding to the location of the customer. For example, it is assumed that a beacon is attached to a tray given to a customer before a cash register. When the store visitor moves to the seat with the tray, the display control server 1 specifies the position where the store visitor corresponding to the tray is based on the identification information of the beacon attached to the tray. The display control server 1 determines the customer information of the customer using the customer image captured by the imaging device 3 associated with the specified position and the customer image captured by the imaging device 5 before the cash register. . And the display control server 1 should just identify the display 2 linked | related with the position where the store visitor exists. The target to which the beacon is attached may be a container instead of the tray.

In the second embodiment, the output destination output by the advertisement information output unit 125 has been described as the display 2 installed in the seat. Such a seat may be a table or a wall, and may be a place where a visitor can visually recognize.

[Effect of Example 2]
In this way, the display control server 1 outputs the recommended product information or advertisement information to the store 2 to the display 2 corresponding to the seat during the period when the store customer is creating the product. According to such a configuration, according to such a configuration, the display control server 1 can surely make the product information or the advertisement information visible to the customer in the seat who is waiting for the creation of the product. As a result, the display control server 1 can prompt additional purchase of the product indicated by the information transmitted to the store visitor.

Further, when the output destination is a seat, the display control server 1 specifies the seat of the customer and outputs it to the display 2 associated with the specified seat. According to such a configuration, the display control server 1 makes it possible for the store visitor who is waiting for the creation of the product to visually recognize the product information or the advertisement information even when the store visitor is waiting for the creation of the product at the seat. Can do. As a result, the display control server 1 can prompt additional purchase of the product indicated by the information transmitted to the store visitor.

[Others]
The display control server 1 can be realized by mounting each function such as the control unit 12 and the storage unit 13 in an information processing apparatus such as a known personal computer or workstation.

In the first and second embodiments, each component of the illustrated apparatus does not necessarily need to be physically configured as illustrated. In other words, the specific mode of device distribution / integration is not limited to that shown in the figure, and all or part of the device is functionally or physically distributed / integrated in arbitrary units depending on various loads and usage conditions. Can be configured. For example, the store visitor determination unit 123 and the advertisement information estimation unit 124 may be integrated. The advertisement information output unit 125 may be distributed into an output unit that outputs advertisement information to the display 2 and an update unit that updates the purchase history table 132. The storage unit 13 may be connected as an external device of the display control server 1 via a network.

The various processes described in the above embodiments can be realized by executing a program prepared in advance on a computer such as a personal computer or a workstation. Therefore, an example of a computer that executes a display control program that realizes the same function as the display control server 1 illustrated in FIG. 2 will be described below. FIG. 12 is a diagram illustrating an example of a computer that executes a display control program.

As illustrated in FIG. 12, the computer 200 includes a CPU 203 that executes various arithmetic processes, an input device 215 that receives input of data from the user, and a display control unit 207 that controls the display device 209. The computer 200 also includes a drive device 213 that reads a program and the like from a storage medium, and a communication control unit 217 that exchanges data with other computers via a network. The computer 200 also includes a memory 201 that temporarily stores various types of information and an HDD 205. The memory 201, CPU 203, HDD (Hard Disk Drive) 205, display control unit 207, drive device 213, input device 215, and communication control unit 217 are connected by a bus 219.

The drive device 213 is a device for the removable disk 211, for example. The HDD 205 stores a display control program 205a and display control related information 205b.

The CPU 203 reads the display control program 205a, expands it in the memory 201, and executes it as a process. Such a process corresponds to each functional unit of the display control server 1. The display control related information 205 b corresponds to the store visitor information table 131, the purchase history table 132, the food pairing table 133, and the advertisement information 134. For example, the removable disk 211 stores information such as the display control program 205a.

Note that the display control program 205a is not necessarily stored in the HDD 205 from the beginning. For example, “portable physical media such as a flexible disk (FD), a CD-ROM (Compact Disk Read Only Memory), a DVD (Digital Versatile Disk), a magneto-optical disk, and an IC (Integrated Circuit) card inserted into the computer 200 The program is stored in “ Then, the computer 200 may read and execute the display control program 205a from these.

DESCRIPTION OF SYMBOLS 1 Display control server 11, 21 Communication part 12 Control part 121 Store visitor information generation part 122 Purchase history generation part 123 Store visitor discrimination | determination part 124 Advertisement information estimation part 125 Advertisement information output part 13 Storage part 131 Store visitor information table 132 Purchase history table 133 Food pairing table 134 Advertisement information 2 Display 22 Display unit 3, 5 Imaging device 4 POS terminal 6 Terminal 7, 8 Network

Claims (8)

Discriminate customers in a predetermined way,
Identify the product purchased by the identified customer,
Product information recommended to the customer during the period of creating the product according to the purchase history of the customer and the creation time of the product with reference to a storage unit that stores the purchase history of the customer Or the display control program which makes a computer perform the process which outputs advertisement information to the display part which exists in the vicinity of the said store visitor. The output process includes displaying product information or advertisement information recommended to the customer during a period in which the customer is creating the product on a display unit corresponding to a counter or a seat waiting for the product to be created. The display control program according to claim 1, wherein an output process is executed. 3. The output process according to claim 2, wherein when the output destination is a seat, the seat of the visitor is specified, and the output process is executed on a display unit corresponding to the specified seat. Display control program. The output process refers to the storage unit, and recommends product information or advertisements to the store visitor according to information including the staying time at the store visited in the past included in the purchase history of the store visitor. The display control program according to claim 1, wherein a process for determining information and outputting the determined product information or advertisement information according to the creation time of the product is executed. The output process refers to the storage unit, and determines product information or advertisement information to be recommended to the store visitor according to the purchase history of the store visitor and the time zone when the visitor visited the store. The display control program according to claim 1, wherein a process for outputting the determined product information or advertisement information is executed according to the product creation time. The processing to output refers to a storage unit that stores pairing information of paired products with the purchase history of the store customers, the purchase history of the store customers, and the products purchased by the store customers A process for outputting product information or advertisement information recommended to the store visitor to the display unit during a period in which the product is being created is executed according to the creation time of the product. The display control program according to 1. A discriminating unit for discriminating customers by a predetermined method;
A specifying unit for specifying a product purchased by the determined visitor;
Referring to the storage unit that stores the purchase history of the store visitor, recommending the store visitor during the period of creating the product according to the purchase history of the store visitor and the creation time of the product An output unit that outputs product information or advertisement information to a display unit that exists in the vicinity of the customer;
A display control device comprising: Computer
Discriminate customers in a predetermined way,
Identify the product purchased by the determined visitor,
Referring to the storage unit that stores the purchase history of the store visitor, recommending the store visitor during the period of creating the product according to the purchase history of the store visitor and the creation time of the product A display control method, comprising: executing a process of outputting product information or advertisement information to a display unit existing in the vicinity of the store visitor.

Images