JP2002288503A - Sales promotion system, sales promotion method, and program therefor - Google Patents

Abstract

(57) [Summary] An object of the present invention is to provide a sales promotion system, a sales promotion method, and a program for promoting sales of goods by giving appropriate advice to a user who wants to purchase the goods. To provide. In a network system, a Web management server of a sales promotion system transmits a Web page in response to a request from a user terminal connected via a network, and receives a Web page from a user of the user terminal. Generate Manukan ID if desired. Also, We
The b management server 1 sells a product on the Web page transmitted to the user terminal 5, and uses the Manukan ID of the user who purchased the product as a purchaser and the DB server 4.
When the user of this manukan ID gives advice to a product to another user, points are given to the user of this manukan ID.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a sales promotion system, a sales promotion method, and a program for promoting sales of goods using a network.

[0002]

2. Description of the Related Art In recent years, various services using networks such as the Internet have been provided to users, and the number of users using these services has been increasing.
Above all, "net shopping" for purchasing goods at a shop established on a network is a service aimed at having daily busy users enjoy shopping for 24 hours, and has gained many users.

[0003] There are various products provided in each shop of the "net shopping", and when purchasing a product, a user refers to conditions such as the price, function, image (look) and the like of the product. Select

[0004]

However, if the conditions of the products provided in each of the shops described above are similar, there is a problem that the user may be wondering which product to purchase.

[0005] At this time, even if the popularity is introduced for each product, all users do not always prefer a product with a high degree of popularity because the taste for the product is different for each person, and the user purchases the product. When selecting a product, it has been difficult to determine a product that matches the taste with reference to the popularity of the product.

[0006] In addition, when a user selects a product to be purchased, it is helpful if various advices are provided. However, since a professional advice is an advice based on an analysis result of the product, characteristics of the product, and the like, It was not possible to hear raw opinions such as actual feeling of use and durability that differ for each user.

[0007] An object of the present invention is to provide a sales promotion system, a sales promotion method, and a sales promotion method for promoting sales of a product by giving appropriate advice to a user who wants to purchase the product.
And to provide the program.

[0008]

The present invention has the following features in order to achieve the above object. In the following description of the means, a configuration corresponding to the embodiment is exemplified by parentheses as an example. Reference numerals and the like are reference numerals and the like in the drawings described later.

According to the first aspect of the present invention, sales promotion of a product to a user of a terminal (for example, a user terminal 5 shown in FIG. 1) connected via a network (for example, a network N shown in FIG. 1). The promotion system to perform (for example,
1 is a sales promotion system 10) shown in FIG. 1, which sells products in response to a request from the terminal user,
Buyer registration means for registering the user who purchased the product as a purchaser (for example, the purchased product DB 473 shown in FIG. 5,
And step S35 shown in FIG. 15, and a sales assistance determination unit (for example, a sales assistance determination unit that determines whether the purchaser registered in the purchaser registration unit has assisted another user in promoting sales of the purchased product. CPU 11 shown in FIG. 13, and steps S28 and S29 shown in FIG. 15) and when it is determined that the sales assistance determination means has assisted another user in promoting sales of the purchased product. To
It is characterized by including privilege providing means (for example, the CPU 11 shown in FIG. 13 and step S31 shown in FIG. 15 or step S42 shown in FIG. 16) for granting a privilege to the purchaser.

According to the first aspect of the present invention, the sales promotion system includes the purchaser registration means, the sales assistance determination means, and the privilege provision means, so that the sales promotion system responds to a request from the terminal user. And the user who purchased the product is registered as a purchaser, and if it is determined that the registered purchaser has assisted other users in promoting sales of the purchased product, the purchaser Grant a privilege to.

Therefore, the user who has received the sales promotion assistance from the purchaser at this time can determine whether or not to purchase the product by referring to the sales promotion assistance (for example, advice or the like). In addition, the purchaser can enjoy the benefits by assisting other users in promoting the sale of the purchased product. For this reason, it is expected that sales promotion assistance (for example, advice) is actively provided between users who purchase products, and sales promotion of products can be expected.

[0012]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, an embodiment of a sales promotion system according to the present invention will be described in detail with reference to the drawings.

First, the configuration will be described. FIG. 1 is a diagram showing an overall configuration of a network system 100 using a sales promotion system 10 according to the present invention. As shown in FIG. 1, in a network system 100, a sales promotion system 10 according to the present invention and a plurality of user terminals 5 are connected via a network N such as the Internet.

Here, the sales promotion system 10 is a Web promotion system.
Management center server 1 (hereinafter, Web management server 1), collective processing center server 2 (hereinafter, collective processing server 2), and merchandise delivery management center server 3
(Hereinafter, referred to as a product delivery management server 3) and a database (hereinafter, referred to as a DB) server 4. The network N is a telephone line network, ISD
N-line network, dedicated line, mobile communication network, communication satellite line, CA
It includes various communication networks such as a TV network, and Internet service providers and base stations connecting them.

The network system 1 shown in FIG.
At 00, the sales promotion system 10
Provide an online shopping service used by users. In order to realize this Internet shopping service, the Web management server 1 opens a product information providing site described later on the network N. In this product information providing site, Manukan in the shop gives opinions and advice on the product to the user at the request of the user of the online shopping service (that is, assists the sales promotion of the product), A user purchases a desired product.

The user terminal 5 is a terminal operated by a user who wants to purchase a product at a shop of a product information providing site established on the network N, ie, a user of the product information providing site. For communication with the sales promotion system 10 (Web management server 1, batch processing server 2, merchandise delivery management server 3, or DB server 4) via the network N to transmit and receive various data, for example, a modem and a terminal adapter Or, a communication means such as a communication module corresponding to various mobile communication systems, a page browsing means such as a WWW browser for browsing a homepage published on the network, and a key for inputting various data, for example. Input means including an input unit and a pointing device such as a mouse,
For example, a CPU for controlling execution of these various processes
And the like, and storage means for storing various programs and data, for example, a personal computer,
PDA and other electronic devices.

Next, the sales promotion system 10 will be described. In the sales promotion system 10, the Web management server 1, the batch processing server 2, and the product delivery management server 3
Reads out data such as various DBs, various tables or Web page groups stored in the storage device 47 of the DB server 4 to the RAM of each server, and executes processing in each server based on the data.

First, the storage device 4 of the DB server 4
Various data (various DBs, various tables, Web page groups, and the like) stored in 7 will be described with reference to FIG.

As shown in FIG. 2, data used in the sales promotion system 10 is stored in the storage device 47 of the DB server 4 in a user DB 471, a chat DB 472, and a purchased product D.
B473, product information DB 474, product delivery DB 475,
It is stored in a database format, a table format, or a page format like a chat point table I476, a chat point table II477, and a web page group 478.

FIG. 3 shows the data structure of the user DB 471. One record of the user DB 471 includes “User I
"D" item 471a, "user name" item 471b, "user address" item 471c, "mail address" item 471
d, “settlement account (credit number)” item 471e,
A “Manukan ID” item 471f and a “point number” item 471g are set.

Each of the items 471b to 471e is input on a user registration page P2 (see FIG. 11) described later, and the received information corresponds to each item 471.
The user IDs generated by the Web management server 1 when these pieces of information are received are registered in the “user ID” item 471a. In addition, the Manukan ID generated in response to the request from the user is registered in the “Manukan ID” item 471f, and the number of points given when the user gives advice as Manukan is added to the “Number of points” item 471g. be registered.

FIG. 4 shows the data structure of the chat DB 472. One record of the chat DB 472 includes “Product I
"D" item 472a, "User ID" item 472b, "Manukan ID" item 472c, "Chat date and time" item 47
2d, a "chat time" item 472e, and a "chat content" item 472f are set. Each item 472a
472f store information corresponding to each item as chat information when a chat is performed between a purchaser of a product and Manukan.

FIG. 5 shows the data structure of the purchased product DB 473. One record of the purchased product DB 473 includes a “user ID” item 473a, a “manukan ID” item 473b,
"Product ID" item 473c, "purchase date" item 473
d and “sales amount” item 473e are set,
When a user makes a purchase request for a product, the corresponding information is registered.

That is, the user ID of the purchaser of the product is registered in the “user ID” item 473a, the Manukan ID of the purchaser of the product is registered in the “Manukan ID” item 473b, and the “product ID” is registered. The item ID and the item price corresponding to the purchased item are registered in the item 473c and the “sales amount” item 473e, and the “purchase date” item 473 is registered.
In d, the purchase date and time when the product was purchased is registered.

FIG. 6 shows the data structure of the product information DB 474. One record of the product information DB 474 includes “Product I
D "item 474a," product genre "item 474b,
A "product name" item 474c, a "product image" item 474d,
"Product price" item 474e and "stock information" item 47
4f is set. Each of the items 474a to 474f stores information corresponding to a product provided on the product information providing site.

FIG. 7 shows the data structure of the product delivery DB 475. In one record of the product delivery DB 475, a “delivery date” item 475a, a “product name” item 475b, a “product price” item 475c, and a “product delivery destination” item 475d are set. Items 475a to 475d are:
Each piece of information for delivering the purchased product to the user is stored.

FIG. 8 shows a chat point table I476.
An example is shown below. The chat point table I476 is
This is a table for referring to the number of points to be given as a sales promotion success reward to the manukan who advised the purchaser of the product, and the number of points is set in association with the chat time. For example, chat time is 10 seconds ~
If the time is within 59 seconds, 1 point is given, and if the chat time is within 1 minute to 5 minutes, 2 points are given.

FIG. 9 shows a chat point table II 477.
An example is shown below. Chat Point Table II 477
This table is used to refer to the number of points to be given as a part-time job fee to the manukan who gave this advice if the product was not purchased even after giving advice to the purchaser of the product. The number of points is set. For example, if the total chat time is within 30 minutes, 1 point is given, and if the total chat time is within 60 minutes, 2 points are given.

Here, the number of points given from the sales promotion system 10 to the user terminal 5 is the user DB 47
The number is added to the "point number" item 471g of 1 and registered. The given points can be returned to a prize or a privilege such as a next discount coupon according to the number of points.

FIGS. 10 to 12 show a menu page P1, a user registration page P2,
And a screen configuration example of a product browsing sales page P3.

FIG. 10 is a diagram showing an example of the screen configuration of the menu page P1. As shown in FIG. 10, the menu page P1 displays, in a menu format, links to various processes that can be performed on the product information providing site established on the network N, and each menu item includes "1. A link P1a to “user registration” and a link to P2b to “2. Shop” are pasted.

FIG. 11 is a diagram showing an example of the screen configuration of the user registration page P2. As shown in FIG. 11, the user registration page P2 is provided with a user name input field P2a, an address input field P2b, a mail address input field P2c, and a payment account (credit No.) input field P2d. A "registration" button P2e operated when registering is provided.

FIG. 12 is a diagram showing an example of the screen configuration of the product browsing and selling page P3. As shown in FIG. 12, the product browsing and selling page P3 is a page displaying product data (for example, images) of products (products that can be purchased by the user) that can be sold in shops on the network N by genre. The genres P3a and P3c of each product, the images P3b and P3d of each product included in the genre, and "chat guidance" buttons P3e and P3f are displayed. Image P3
In b and P3d, a link to the product is pasted, and the user jumps to a detailed page (not shown) showing detailed contents (for example, price, function, etc.) of the product based on a click operation by the user. ing.

Also, a "chat guide" button P3e, P
3f is set for each genre. By clicking this button with the mouse or the like of the user terminal 5, the user of the user terminal 5 sends the product to Manukan (in this case, a person who has previously purchased the product) by chat. Can hear opinions about Here, the "chat guide" button is provided for each product genre, but the "chat guide" button may be provided for each product.

Each page described above is, for example, an HTM
L (Hyper Text Markup Language) or XML (eXtensib
le Markup Language) in a format of document data that can be browsed on the user terminal 5.

Next, W constituting the sales promotion system 10
The eb management server 1 will be described with reference to FIG.

FIG. 13 is a block diagram showing the internal configuration of the Web management server 1. 13, the Web management server 1 includes a CPU 11, a display unit 12, an input unit 13, a transmission control unit 14, a RAM 15, a storage device 16, and a recording medium 1.
7 and a clock unit 18, and each unit except the recording medium 17 is connected by a bus 19.

CPU (Central Processing Unit) 11
Expands, in the RAM 15, an application program designated from among the system programs stored in the recording medium 17 of the storage device 16 and various application programs corresponding to the Web management server 1, and is input from the input unit 13. Various instructions or various data corresponding to the various instructions are temporarily stored in the RAM 15, various processing is executed in accordance with the input instructions and the input data according to the application programs stored in the storage device 16, and the processing results are stored in the RAM 15. And stored in
It is displayed on the display unit 12. Then, the storage device 1 instructed to input the processing result stored in the RAM 15 from the input unit 13
6 is stored in the storage destination of the recording medium 17.

Further, the CPU 11 establishes a product information providing site for providing various types of product information to the user terminals 5 connected to each other via the network N. The product information providing site includes a menu page P1 (see FIG. 10), a user registration page P2 (see FIG. 11), and a product browsing / sales page P3 (see FIG. 12) stored in the storage device 47 of the DB server 4 described above. And the like. This Web page group 478
Is stored in the DB server 4,
Reads a Web page from the DB server 4 and transmits the Web page to the user terminal 5 in response to a request from the user terminal 5.
Further, when the CPU 11 receives the content registered on the user registration page P2 (see FIG. 11) by the user terminal 5, the CPU 11 stores the content in the RAM 15 and generates a user ID.

In the overall processing described later (see FIGS. 14 and 15), if the user of the user terminal 5 desires to register as Manukan, the CPU 11
And the user registration content (user name, user address, mail address, settlement account) received from the user terminal 5 and the generated user ID.
It is stored in the user DB 471 (see FIG. 3) of the server 4.

If the user of the user terminal 5 has applied for a purchase of a product sold on the product information providing site, the CPU 11 sells the product (for example, billing processing), and performs the price of the product, The purchase application date and time of the product, the product ID corresponding to the product, the user ID of the user who purchased the product, and the Manukan ID of the user are registered in the purchased product DB 473 (see FIG. 5) of the DB server 4.

Also, the CPU 11 determines from the purchase examiner whether or not the user who has acquired the manukan ID, that is, Manukan has advised (for example, recommended) the product to another user (purchase examiner). Is determined based on whether or not the user ID corresponding to the product ID is stored in the chat record stored in the chat DB 472 (see FIG. 4). Grant benefits (points).

The display unit 12 includes a liquid crystal display, a CRT (Ca
thode Ray Tube) It is composed of a display device, etc.
Display data input from 1 is displayed.

The input unit 13 includes a keyboard having cursor keys, numeric input keys, various function keys, and the like, and a mouse as a pointing device. An operation signal is output to the CPU 11.

The transmission control unit 14 is a modem (MODEM: MOdulator / DEModulato) for communicating with an external device such as the user terminal 5 connected via the network N.
r) or Terminal Adapter (TA)
r) or various information is constituted by communication equipment such as a telephone.

The RAM (Random Access Memory) 15
It has a work memory area for storing the above-mentioned designated application program, input instructions, input data, processing results, and the like.

The storage device 16 has a recording medium 17 in which programs and data are stored in advance.
Reference numeral 7 denotes a magnetic or optical recording medium or a nonvolatile memory such as a semiconductor memory. This recording medium 17
Is fixedly provided in the storage device 16 or is detachably attached to the storage device 16.
b Stores a system program of the management server 1, an overall processing program, data processed by these programs, and the like.

A part or all of the programs, data, and the like stored in the recording medium 17 are transmitted from an external device such as a server or a client to a transmission control unit via a transmission medium such as a network line such as a WAN or a LAN. 14 and may be stored.
May be a recording medium of a server constructed on a network. Further, the program may be transmitted to a server or a client via a transmission medium such as a network line and installed in these devices.

The time measuring section 18 is a well-known time measuring means having a quartz oscillator or the like, and measures time and date.
The time of the chat between the user of the user terminal 5 who desires the advice for the product and the manukan who advises the user is counted.

As described above, the sales promotion system 10 according to the present invention
Although the internal configuration of the Web management server 1 that realizes the main functions of the above has been described, the basic configurations of the other servers (the batch processing server 2, the product delivery management server 3, and the DB server 4) are also described above. 1 is the same as the display unit, the input unit, and the transmission control unit.
Illustration and explanation of the configuration are omitted.

Next, the other servers constituting the sales promotion system 10 (the batch processing server 2, the product delivery management server 3,
And the characteristic components of the DB server 4) will be described.

The CPU of the batch processing server 2 reads the chat DB 472 (see FIG. 4) and the chat point table II 477 (see FIG. 9) from the DB
M, and execute a collective process described later (see FIG. 16). In this batch processing, the chat DB 47
2, the Manukan who did not purchase the product despite giving advice to the purchaser by chat, that is, the Manukan advice to which no points were given in the overall processing executed by the Web management server 1 The time (chat time) is extracted and totaled. Then, the number of points corresponding to the total of the total advised time (total chat time) is stored in the chat point table.
It is extracted with reference to II 477, and the number of extracted points is added and registered in the user DB 471 (see FIG. 3) of the manukan.

The product delivery management server 3 reads information (delivery date, product name, product price, and product delivery destination) registered in the product delivery DB 475 (see FIG. 7) of the DB server 4, and reads the information. Manage product delivery. Further, the commodity delivery management server 3 periodically checks the commodity inventory at a stock center (not shown) or the like, reads out the commodity information DB 474 (see FIG. 6) from the DB server 4, and reads the "stock information" item 474f. To reflect the inventory status (for example, "In stock (in stock)" or "Out of stock")
Update the registered information.

The DB server 4 stores the above-described data (various DBs, various tables, Web page groups) in the storage device 47, and operates and manages the various data.

The DB server 4 transmits various data to the requesting server in response to a data read request from the Web management server 1, the batch processing server 2, and the product delivery management server 3.

Next, the operation will be described. This flowchart is for explaining a program for causing a computer constituting the sales promotion system of the present invention to realize each function. This program will be described using an example in which the program is stored in a recording medium of the Web management server 1 in the form of a program code that can be read by the CPU. However, it is not necessary to store all the functions in the recording medium. ,
A part or all of the information may be received by the transmission control unit 14 from the DB server 4 or another server connected via a network, and may be realized.

FIG. 14 shows the CPU 11 of the Web management server 1.
3 is a flowchart for explaining the overall processing executed in the processing of FIG. In FIG. 14, the CPU of the Web management server 1
11 is waiting for access from the user terminal 5,
If there is an access from the user terminal 5, the menu page P1 (see FIG. 10) of the product information providing site opened by the Web management server 1 is read from the DB server 4 and transmitted to the user terminal 5 (step S1).

Next, the Web management server 1 accepts the next request from the user terminal 5 that has transmitted the menu page P1 (step S2). Here, when the link P1a to “1. User registration” or the link P1b to “2. Shop” displayed on the menu page P1 from the user terminal 5 is clicked with the mouse or the like of the user terminal 5, the menu item is displayed. Is selected (step S3; YES), the Web management server 1 transmits the linked page P2 or P3 to the user terminal 5. Hereinafter, the processing performed on each linked page will be described.

On the menu page P1 (see FIG. 10),
When the link P1a to “1. User registration” is selected, the Web management server 1 reads the user registration page P2 (see FIG. 11) from the DB server 4 and
(Step S4).

In the user terminal 5, a user name, a user address, a mail address, and a settlement account (credit number) are entered in each of the input fields P2a to P2d on the user registration page P2, and a “registration” button P2e is When the user clicks on the button, the input information is transmitted to the Web management server 1. Web management server 1
Receives the input information and expands it in the RAM 15 (step S5), generates a user ID by the CPU 11 (step S6), and transmits the user ID to the user terminal 5 (step S7). At this time, a recruitment advertisement for a user to be registered as manukan, a manukan recruitment page (not shown) provided with a manukan registration button when the user registers as manukan, and the like are both transmitted.

When the user terminal 5 clicks the manukan registration button on the manukan recruitment page with a mouse or the like (step S8; YES), the CPU 11 generates a manukan ID (step S9), and stores this manukan ID in the user terminal. 5 (step S10). Then, the CPU 11 inputs the input information (user name, address, mail address, settlement account (credit number)) received from the user terminal 5 and the generated user ID
And the Manukan ID in the user DB 471 of the DB server 4
(See FIG. 3) (step S11), and
Return to 1.

The menu page P1 (see FIG. 10)
When the link P1b to “2. Shop” is selected, the CPU 11 of the Web management server 1 receives the user ID transmitted from the user terminal 5 (step S1).
2) Next, the product browsing and selling page P from the DB server 4
3 (see FIG. 12) and sends it to the user terminal 5 (step S13).

Then, the image P3b,
P3d or "chat guide" button P3e, P3f
Is selected from the list, the CPU 11 of the Web management server 1 receives the selection information and selects the image P3b,
If P3d is selected (step S14; NO), FIG.
The process moves to step S26 of No. 5. If the "chat guidance" buttons P3e and P3f are selected (step S3).
14; YES), the user terminal 5 selects a product of the genre corresponding to the button, and stores the Manukan ID of the Manukan (the person who previously purchased the product) corresponding to the selected product in the purchased product DB 473 (see FIG. 5). ) (Step S15).

Then, the CPU 11 transmits a chat request to this manukan terminal (the user terminal 5 corresponding to the extracted manukan ID) (step S16), and indicates that chat is possible from this manukan terminal. O
K ”(step S17; YES),
A chat notification (for example, a message notification such as "You can chat with Manukan. Please enter a question etc.") is performed to the user terminal 5 of the user (purchase examiner) who has requested the chat guidance (step). S22). At this time, the CPU 11 starts counting the chat time by the timer unit 18 and stores the chat content in the RAM 15.

The CPU 11 receives the question for Manukan input from the key input unit or the like of the user terminal 5 and sends it to the Manukan terminal, receives the advice from Manukan and sends it to the user terminal 5 (step S2).
3). Then, the chat is continued until the chat such as the question is completed (step S24; NO → step S2).
3).

When the chat ends (step S
24; YES), the CPU 11 stops the counting of the chat time by the timer 18, the chat time counted by the timer 18, the chat date and time when the chat time was recorded, the chat content stored in the RAM 15, and the user terminal Product ID of the product selected by 5; user terminal 5
DB server 4 with the user ID of Manukan and the Manukan ID of Manukan who advised on the product by chat.
Is stored in the chat DB 472 (see FIG. 4) (step S25), and the process returns to step S13.

If no "OK" response indicating that chat is possible is received from the Manukan terminal in step S17 (step S17; NO), it is determined whether there is another Manukan that can give advice on the product. Is determined (step S18), and if there is another manukan (step S18; YES), the process returns to step S15. If there is no other manukan (step S1
8; NO), the CPU 11 notifies the user terminal 5 to that effect, and a message requesting this user to make an advice request by e-mail (for example, "consult a question about a product to Manukan, etc. Let's receive! ") (Step S19).

Then, the CPU 11 receives the e-mail of the advice request input from the user terminal 5 (step S20), and fails to receive the "OK" response indicating that the e-mail can be chatted. Is transmitted (step S21), and the process returns to step S13.

Next, a process in the case where the images P3b and P3d are selected from the user terminal 5 on the merchandise browsing / sales page P3 (see FIG. 12) will be described with reference to FIG.

When the images P3b and P3d are selected from the user terminal 5, the CPU 11 jumps to a detailed page (not shown) showing detailed contents (for example, price, function, etc.) of the product. Then, it is determined whether or not a product purchase application has been instructed on this detailed page by the user terminal 5 (step S26). If no product purchase application has been instructed (step S26; NO), the process returns to step S1 in FIG.

When a product purchase application is instructed (step S26; YES), the CPU 11 determines whether or not the user of the user terminal 5 has declared the Manukan ID of Manukan, the recommender of the product (step S26). S2
7). Here, the user of the user terminal 5 sends the Manukan I
If D is not declared (step S27; NO), the process proceeds to step S32. Also, if the Manukan ID is declared by the user of the user terminal 5 (step S27; Y
ES), the CPU 11 stores the purchased product DB 473 (see FIG. 5) for the product purchased by the user of the user terminal 5 in the DB.
It is read from the server 4 (step S28), and it is determined whether or not the Manukan ID of Manukan, which is the recommender, is registered in the purchased product DB 473 (step S2).
9).

If the Manukan ID of the Manukan who is the recommender is not registered in the purchased merchandise DB 473 (step S29; NO), the process proceeds to step S32. If the Manukan ID of Manukan who is the recommender is registered in the purchased product DB 473 (Step S29;
YES), the selling price set for the product is discounted (step S30), and one point is given to the recommender Manukan. That is, the user DB 471 in which the manukan ID of this manukan is registered (see FIG. 3)
1 point is added to the "points" item 471g (step S31).

Then, CPU 11 determines whether or not a chat record corresponding to the product purchased by the user is stored in chat DB 472 (see FIG. 4) (step S).
32), the chat record corresponding to this product is chat D
If it is not stored in B472 (step S32; N
O), and proceed to step S35. If the chat record corresponding to this product is stored in chat DB 472 (step S32; YES), CPU 11 stores one manukan I stored in chat DB 472.
D, the chat point table I476 (see FIG. 8) is read from the DB server 4, and the number of points corresponding to the chat time is referred to by referring to the chat point table I476 to the user DB 471 of this Manukan (FIG. 3).
One point is added to the “point” item 471g of the “see”) (step S33).

Then, the CPU 11 executes the chat DB 47
It is determined whether or not there is another Manukan ID stored in Step 2 (Step S34). If there is another Manukan ID (Step S34; YES), the chat record corresponding to the Manukan ID is extracted and Step It returns to S33. If there is no other manukan ID (step S34; N
O), the product ID of the product purchased by the user of the user terminal 5
And the user's user ID and manukan ID are registered in the purchased product DB 473 (see FIG. 5), and a billing process for the product (for example, the user inputs a password (not shown), and the user If authentication is successful, the user DB corresponding to the user ID
From the settlement account, and directly debit the settlement account. )I do. Further, the CPU 11 extracts the date and time at which the billing process was performed from the timer unit 18 and registers the date and time in the purchased product DB 473 (step S35).

The CPU 11 allows the purchaser of the product to input or confirm the delivery date of the product, the delivery destination of the product, and the like.
The content is registered in the product delivery DB 475 (see FIG. 7), and a message indicating the completion of the registration (for example, thank you for using. Registration is completed) is transmitted to the user terminal 5 (step S36), and the process returns to step S1. .

Next, the batch processing executed by the CPU of the batch processing server 2 will be described with reference to FIG. FIG. 16 is a flowchart showing the flow of the batch processing. In the batch processing of FIG. 16, the CPU of the batch processing server 2 sends the chat DB 472 from the DB server 4.
(See FIG. 4) and Chat Point Table II 477
(See FIG. 9) and read out to RAM.

Then, the CPU of the collective processing server 2 selects, from the chat DB 472, Manukan that has not purchased the product despite giving advice by chat to the purchaser, that is, the Web management server 1
The advice time (chat time) of Manukan to which the number of points is not given in the overall processing executed by is extracted and totaled (step S41).

Next, the CPU of the collective processing server 2 calculates the number of points corresponding to the total of the totaled advice times (total chat time) in the chat point table II 477.
Then, the number of extracted points is added to the user DB 471 for the manukan (see FIG. 3) and registered (step S42), and the collective processing of FIG. 16 ends.

As described above, the Web management server 1 constituting the sales promotion system 10 establishes the product information providing site, and the user terminal 5
Transmits a web page based on the request from the user terminal 5 and receives information input by the input unit of the user terminal 5. Further, the Web management server 1 generates a Manukan ID in response to a request from the user terminal 5 in the product information providing site, and generates a user DB 471 of the DB server 4 (see FIG. 3).
And user information. And the user terminal 5
When a user purchases a product, the user's Manukan ID is stored in association with the purchased product, and if there is a request from another user for the product, chat or mail is sent to the user terminal 5 corresponding to the Manukan ID. Request advice by

Further, the Web management server 1 stores the Manukan I
The user acquiring D, that is, a report from the purchase examiner as to whether or not Manukan has advised (for example, recommended) the product to another user (purchase examiner), and the chat DB 472 (FIG. 4) (Refer to whether a user ID corresponding to the product ID is stored) stored in the chat record and a privilege (point) is given to Manukan who has advised the purchaser.

The collective processing server 2 does not receive the point number in the entire processing executed by the web management server 1, that is, the manucan whose goods have not been purchased despite giving advice by chat to the purchase examiner. The total point of advice time (chat time) of Manukan is calculated, and the number of points corresponding to the total of the total advise time (total chat time) is a chat point table.
Extracted from II 477, this Manukan user DB 471
(See FIG. 3) and registered.

The product delivery management server 3 reads information (delivery date, product name, product price, and product delivery destination) registered in the product delivery DB 475 (see FIG. 7) of the DB server 4, and reads out the information of the product. Manage delivery.

The DB server 4 transmits various data to the requesting server in response to a data read request from the Web management server 1, the batch processing server 2, and the product delivery management server 3.

Accordingly, the user of the user terminal 5 (purchase examiner) who is considering purchasing a product on the product information providing site receives advice from Manukan (for example, a person who has previously purchased the product) for the product. By referring to this advice, it is possible to determine whether or not to purchase a product.

Further, when the purchaser (user of the user terminal 5) declares a Manukan ID when receiving advice from the Manukan who previously purchased the product and purchasing the product, the user can discount the price of the product. Therefore, there is an advantage for the user. At this time, points are given to the manukan for which the manukan ID has been declared by the user as a sales promotion privilege. At this time, even if the user does not declare the Manukan ID, points are given to this Manukan if a chat record that advises by chat is stored.

[0086] Further, even if the user has been advised on a product and the product has not been purchased, points can be given as a part-time job fee.

The manukan is advantageous in that the points can be returned to a prize or a privilege such as a next discount coupon according to the number of points obtained.
For this reason, it is anticipated that many people who have purchased the product in the past will give advice to the purchaser as manukan, that is, actively give advice to the users who purchase the product, and sales promotion of the product can be expected.

In the present embodiment, the sales promotion system 10 is composed of a plurality of computers (Web management center 1, batch processing center 2, merchandise delivery management center 3, and DB center 4). Although an example of processing in a distributed manner has been described, the present invention is not limited to this, and the sales promotion system 10 may be configured by one computer.

In the present embodiment, advice is provided by chat or mail. However, the present invention is not limited to this, and advice may be provided by word of mouth. In this case, the manucan (advisor) teaches the manukan ID to the user (the person who received the advice), and if the user presents the manukan ID at the time of purchase of the product, a privilege such as discounting the product is provided. It is good to put on.

Further, in this embodiment, it is not possible to select manukan. However, information of each manukan (for example, age, gender, handle name, etc.) may be made public so that the user can select manukan.

Further, in the present embodiment, the case where the product to be purchased is a physical product has been described, but the product to be purchased using the network includes content (eg, music data, image data, etc.), an application program, and the like. Such data may be used.

In this embodiment, the purchased merchandise is discounted to the user presenting the manukan ID at the time of purchasing the merchandise. However, the discount amount is returned by a gift certificate or the like without directly discounting the merchandise. You may decide to do so.

Further, in the present embodiment, advice is requested by e-mail when there is no manukan in a state where chat is available. However, the present invention is not limited to this. For example, it is possible to refer to past chat records. May be.

Further, in the present embodiment, the point table to be referred when the advice from Manukan is received by chat is set. However, the present invention is not limited to this. A table may be provided so that the number of points can be determined.

[0095]

According to the first, fifth, and sixth aspects of the present invention, the user who has received the sales promotion assistance from the purchaser can refer to the sales promotion assistance (eg, advice, etc.) to refer to the product. You can decide whether to buy. Also, the purchaser can enjoy the benefits by assisting other users in promoting the sale of the purchased product. For this reason, sales promotion assistance is actively provided between users who purchase products (for example,
Advice) is expected to be conducted, and sales promotion of the product can be expected

According to the second aspect of the present invention, the sales assistance determining means is provided for a user who is considering purchasing a product.
Depending on whether the purchaser of the product recommended the product,
Since the assistance of the sales promotion is determined, a privilege can be given to a purchaser who has recommended the product to a user who is considering purchasing the product.

According to the third aspect of the present invention, the sales assistance determining means determines whether or not the new purchaser of the commodity has purchased the commodity by recommendation from a purchaser already registered by the purchaser registration means. By the above, to determine the subsidy of the sales promotion,
Since the privilege to be granted by the privilege granting means is determined according to this determination, a difference is made between the privilege between the sales promotion assistance by the product purchaser and the sales promotion assistance by the user who has not purchased the product. Can provide benefits to purchasers of the product.

According to the fourth aspect of the present invention, the sales assistance determination means performs the determination when the user purchases a product, so that each time the user purchases a product, the sales assistance determination unit performs sales promotion assistance. Privilege can be given to the person.

[Brief description of the drawings]

FIG. 1 is a diagram showing an overall configuration of a network system 100 using a sales promotion system 10. FIG.

FIG. 2 is a diagram illustrating a DB, a table, and a page included in a storage device 47 of the DB server 4.

FIG. 3 is a diagram showing a data configuration of a user DB 471.

FIG. 4 is a diagram showing a data configuration of a chat DB 472.

FIG. 5 is a diagram showing a data configuration of a purchased product DB 473.

FIG. 6 is a diagram showing a data configuration of a product information DB 474.

FIG. 7 is a diagram showing a data configuration of a product delivery DB 475.

FIG. 8 is a diagram illustrating an example of a chat point table I476.

FIG. 9 is a diagram showing an example of a chat point table II 477.

FIG. 10 is a diagram showing a screen configuration example of a menu page P1.

FIG. 11 is a diagram showing a screen configuration example of a user registration page P2.

FIG. 12 is a diagram illustrating a screen configuration example of a product browsing and selling page P3.

FIG. 13 is a block diagram showing an internal configuration of the Web management server 1.

FIG. 14 is a flowchart illustrating a flow of overall processing executed by a CPU 11 of the Web management server 1.

FIG. 15 is a flowchart showing the continuation of the entire process.

FIG. 16 is a flowchart illustrating a flow of batch processing executed by the CPU of the batch processing server 2.

[Explanation of symbols]

 Reference Signs List 1 Web management server 1 11 CPU 12 Display unit 13 Input unit 14 Transmission control unit 15 RAM 16 Storage device 17 Recording medium 18 Clock unit 19 Bus 2 Batch processing server 3 Commodity delivery management server 4 DB server 4 47 Storage device 471 User DB 472 Chat DB 473 Purchased Product DB 474 Product Information DB 475 Product Delivery DB 476 Chat Point Table I 477 Chat Point Table II 478 Web Page Group 5 User Terminal 10 Sales Promotion System 100 Network System P1 Menu Page P2 User Registration Page P3 Product Viewing Sales Page N network

Claims (6)

[Claims] 1. A sales promotion system for promoting sales of a product to a user of a terminal connected through a network, wherein the sales of the product are performed in response to a request from the terminal user, and the product is sold. Purchaser registration means for registering a purchased user as a purchaser; sales for determining whether or not the purchaser registered in the purchaser registration means has assisted another user in promoting sales of the purchased product. An auxiliary determining unit; and a privilege granting unit that grants a privilege to the purchaser when the sales assistance determining unit determines that the sales promotion assistance of the product purchased by the purchaser has been performed to another user. Means, and a sales promotion system comprising: 2. The sales assistance determination means determines the sales promotion assistance to a user who is considering purchasing a product, based on whether or not the purchaser of the product has recommended the product. The sales promotion system according to claim 1, wherein: 3. The sales promotion determining means determines whether or not a new purchaser of a product has purchased a product by recommendation from a purchaser who has already been registered by the purchaser registration means. The sales promotion system according to claim 1, wherein the sales promotion system according to claim 1, wherein the determination is made, and a privilege to be provided by the privilege providing means is determined according to the determination. 4. The system according to claim 1, wherein the sales assistance determination means performs the determination when the user purchases a product.
A sales promotion system according to any one of claims 1 to 3. 5. A sales promotion method for promoting a product to a user of a terminal connected via a network, wherein the product is sold in response to a request from the terminal user and the product is sold. A purchaser registration step of registering the purchased user as a purchaser; and a sale for determining whether or not the purchaser registered in the purchaser registration step has assisted another user in promoting sales of the purchased product. An auxiliary discriminating step, and a privilege grant for granting a privilege to the purchaser when it is determined that the sales promotion discriminating step has performed sales promotion assistance for the product purchased by the purchaser to another user. A sales promotion method comprising the steps of: 6. A purchaser registration function for selling a product in response to a request from a terminal user and registering a user who has purchased the product as a purchaser, and a computer registered by the purchaser registration function. A sales assistance determination function for determining whether or not the purchaser has assisted the sales promotion of the purchased product to another user; and a sales assistance determination function for assisting the sales promotion of the product purchased by the purchaser. A program for realizing a privilege granting function of granting a privilege to the purchaser when it is determined that the purchase has been performed for another user.