JP2002112238A - Broadcast method for program including television cm image, and television cm image type switching device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a television CM providing method and a television CM switching device by which a viewer is prevented from losing interest in television program viewing due to interruption of a mainframe image of a program and insertion of a television CM to the program. SOLUTION: The television CM switching device is characterized in the provision of a means that causes a display device to display a television program including a first type television CM image inserted to a mainframe image of the television program for that time when all of the display of the mainframe image is temporarily interrupted, a means that causes the display device to display a television program including a second type television CM image that is always or intermittently displayed at part of the mainframe image or an outer circumferential part of the mainframe image while continuously displaying the mainframe image of the television program without interruption, a television CM image type selection means to select whether the program including the first type television CM image or the program including the second type television CM image for the display, and a television CM image type changeover means that causes the display device to display the television program including the selected type of television CM image on the basis of the signal from the television image type selection means.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method for providing a television commercial inserted into a television program, a transaction method and apparatus using the television commercial, a television program display device, and a television commercial image type switching device.

[0002]

2. Description of the Related Art Conventionally, television programs broadcast by commercial television stations include programs such as dramas, live sports broadcasts, and news. It has been practiced to interrupt (for only a few minutes or tens of seconds) and insert a TV commercial during that time.

[0003]

However, once a television commercial is inserted by completely interrupting the main body image of such a program, it is difficult for a viewer to view the program in a concentrated manner. However, it is forcibly interrupted on the way. " In particular, in the broadcast program of professional baseball games, there are a few "deviations to prevent viewers from wandering", such as inserting TV commercials at the interval of the offense and defense change, but drama and Such a device cannot be taken for news programs and the like, and in fact, it is causing great inconvenience to viewers. As described above, in the past, “inserting a full television commercial in the middle of a television program” has been performed by forcing the program viewer (user) to be inconvenienced. (private·
Video recorders) have begun to be developed, and the situation has been different. The PVR is provided with a large-capacity hard disk, and records a whole TV program for one day, one week, or one month, for example, according to a user's instruction. This PVR
, Users will no longer have to sit in front of the TV before the show starts,
It is said that the "time-shift viewing style" in which a user can view a television program recorded on a PVR at any time of his or her preference at any time. In addition, in this “time shift” viewing style, most users, when playing back a recorded TV program, skip only the entire TV commercial inserted in the middle of the main image of the program and play it back. It is said that it will be. That is, the conventional method of “inserting a full TV commercial in the middle of the main image” is a conventional method.
It is premised on a viewing style in which a user watches a television program broadcasted from a television station in real time as it is, and the “time shift” viewing style is not economically feasible (most of the viewers cannot play the program. Sometimes TV commercials are skipped and played, so CM
The economic value of the system will be lost). The present invention has been made in view of such a problem of the related art, and a situation in which viewers interrupt the main image of a program and insert a TV commercial to cause the above-mentioned “excitement” is caused. Can be prevented, and the spread of PVR (Private Video Recorder) makes "time shift" possible.
TV commercials can be effectively broadcast even if the viewing style of TV commercials spreads in the future, and is suitable for providing interactive services such as TV shopping.
It is an object of the present invention to provide an image broadcasting method, a transaction method and a device using a TV commercial, and a TV commercial image type switching device. In the past, the Internet has been used for homepages that use "communication means", and "Internet broadcasts" that use the Internet (for example, US pointcasts that distribute information such as news when users do not use personal computers). In addition, as a patent application publication by the US point cast, there is Japanese Patent Application Laid-Open No. 9-269923.
Or, in a “communication service” that streams stream information continuously via the Internet, a “banner advertisement” (rectangular strip-shaped advertisement) is displayed on a part of the screen showing one image. I have. However, these are all related to the "communication service" using the Internet, and are completely different from the "broadcast service using a television broadcast wave from a television station" of the present invention.

[0004]

Means for Solving the Problems (Terminology) In the present invention, "television (television receiver)" is a terrestrial television,
It is a concept including a BS (broadcast satellite) broadcast television, a CS (communication satellite) service, a CATV (cable television), an Internet broadcast receiving device, and the like. The "television" of the present invention includes a television for receiving "Internet broadcasting, which is a broadcasting service using an Internet line." Here, "Internet broadcasting" means
This is a broadcast using the Internet, which transmits and provides a predetermined program to a large number of users by using, for example, a push technology or a streaming distribution technology. In the present invention, "a television CM image displayed at least partly in the part of the main body image or the outer peripheral part of the main body image, always or intermittently" is, for example, at the upper end or the lower end of the main body image. There are a headline (telop) type CM displaying characters, still images, moving images, and the like, and a banner type CM displaying characters, still images, moving images, and the like in a small window format on a part of the main body image. In the present invention, "a television program image in which a television CM image is displayed simultaneously or concurrently with a main image, always or intermittently" is referred to as "1 in which the main image and the television CM image are combined" in a television station. (A TV station creates a main body image and a TV commercial image separately and broadcasts them by multiplexing the radio waves carrying each of those images.) Not). That is, conventionally, in a BS (broadcasting satellite) digital broadcast, a content image (eg, a relay program of a sports game) serving as a main body of a program and related data (eg, past data of a sports player participating in the sports game) are displayed. (Data of grades and profiles), and each radio wave is "separated" and "multiplexed with each other"
(For example, Japanese Patent Laid-Open No. 11-2)
03219, JP-A-11-53441). On the other hand, in the present invention, the television CM image is broadcast as a radio wave of “one image in which the main body image and the television CM image are combined” that is integrated (“combined”) with the main body image. Things. Therefore, according to the present invention, the user cannot erase only the TV commercial image from the screen while the main image is displayed, so that the sponsor company of the TV commercial can ensure the CM effect (in contrast to this). In the case where the radio wave of the main body image and the radio wave of the television CM image are broadcast by being multiplexed as in the related art, only the television CM image is erased from the screen by the user's operation while the main body image is displayed. It is possible for the sponsor company to freely erase the TV commercial image for the sponsor company, so that the CM effect cannot be ensured). In the present invention, a “television CM image” is an image of a commercial message broadcasted and displayed on a television. In the present invention,
The “TV commercial image” is usually “for advertising a product or service of a private company”, but in addition, “for advertising by a public interest organization such as a local government or government” And so on. In the present invention, the “television CM image” is composed of characters, symbols, figures, images (still images or moving images), and the like. In the present invention, the “television CM image” is usually “a combination of characters and images”, but other than that, “a combination of characters and graphics” "
"A TV commercial consisting of only characters (for example, a TV commercial consisting of only characters indicating a company name, product name, service name, etc.)
Image) "or" composed of only figures ".
In the present invention, “TV commercials” include not only goods and services but also content distribution services such as computer programs, movies, music, and book data (also included in “broadly defined services”). Including. In the present invention, the “main body image of a program” refers to an image forming the content of a program such as news, drama, movie, sports broadcast, documentary, music, and education. That is, in the present invention, the part of the content of the program and the part of the television CM are regarded as "one program".
In other words, in the present invention, in the image constituting the "program",
It is understood that there is a “body image” that is an image of the content part and a “TV commercial image”. As described above, in the present invention, the television commercial image is also regarded as one component of the “program”. In the present invention, "TV C
The “provider of M” refers to not only “TV CM provider, which is a company that produces, sells or provides products, contents, and services targeted by TV CM”, but also “the TV CM.
Upon receiving a request or delegation from a provider, accept orders for products, contents, and services produced, sold, or provided by TV commercial providers, provide detailed information on the products, contents, and services, and provide customers with the products and services. This is a concept that also includes "order receiving and customer service agent companies that provide response to complaints from customers and provide other customer services for TV commercial providers." In the present invention,
When accessing the TV commercial providing side based on “data indicating the access destination to the TV commercial providing side in the TV commercial image” and acquiring the homepage screen, the homepage screen is displayed in the main body image or the TV commercial image. Can be displayed on a part of the image or on the outer periphery of the main body image. You may make it display on the display screen of a telephone, or the screen of another display device. In the present invention, “TV CM image linked data broadcasted by data broadcasting” can be displayed on the main body image or a part of the TV CM image or on the outer peripheral portion of the main body image. The “TV CM image linked data broadcasted by data broadcasting” is displayed on a display screen of a remote controller (a mobile terminal for operating a TV) at hand of a user, a display screen of a mobile phone at hand of the user, or other display devices. You may make it display on a screen. In the present invention, when the homepage screen is obtained by accessing the TV commercial providing side based on “data indicating the access destination to the TV commercial providing side in the TV commercial image linked data broadcasted by the data broadcasting” The "homepage screen" can be displayed on a part of the main body image or the TV commercial image or on the outer peripheral part of the main body image. In addition, the "homepage screen" is at hand. The information may be displayed on a display screen of a remote controller (a mobile terminal for operating a television), a display screen of a mobile phone at hand of the user, or a screen of another display device. In the present invention, "the display of the main body image of the television program is continuously displayed without interruption in the middle" means that the main body image is a constituent element.
This means that the main image is not interrupted halfway for inserting a TV commercial image from the start to the end of one program. As a basic configuration of the present invention, “a part of the inside of the screen on which the main image of the television program of the display device that displays the television program received by the television receiver is displayed or at least a part of the outer periphery thereof” In parallel with the main body image,
The "program for displaying a TV commercial image constantly or intermittently" is simultaneously "set to the main image as a constituent element."
Several times between the start and the end of one program,
In order to insert a TV commercial image, a program in which the main body image is interrupted halfway (conventional commercial TV program C
M-attached TV program) ". In addition, "data broadcasting" which has been put to practical use in conventional television broadcasting
Can transmit “data (including television commercial images) linked to the main body image”, so that the user can perform “predetermined operation” to see “television CM linked to the main body image” while viewing the main body image. It is possible to display an “image” (sent by data broadcasting) on a part of the main body image screen. However, the “television CM image linked to the main image” displayed by the conventional data broadcast is completely different from the present invention in that whether or not to display it is left to the user's operation. In other words, in the present invention, the “TV CM image (including characters)” is combined with the main image by the TV station (partial overlapping display processing, etc.), configured as “one program”, and transmitted to the TV radio wave. Since it is broadcasted and broadcast on the user, the user is forced to watch the TV commercial image along with the main image,
It is not possible to erase only the TV commercial image and display only the main image by the user's operation. (In contrast, in the conventional data broadcasting, the user operation deletes only the TV commercial image and only the main image. Can be displayed). In this regard, the present invention is completely different from “broadcasting of TV commercial images using conventional data broadcasting”. In the present invention, "portable wireless terminal"
Is a portable information communication terminal such as a mobile phone, a personal digital assistant (PDA), or a notebook personal computer, and includes a wireless base station connected to a public communication network (a voice communication network, a data communication network, the Internet, etc.). It exchanges radio waves. In the present invention, “relevant detailed information of a TV commercial image” refers to, for example, format information for answering a questionnaire from a user regarding an image of a company providing the TV commercial image, a product displayed in the TV commercial image. And service order form and order method data, and form and billing method data for requesting materials. In the present invention, the “TV receiver side” refers to a TV receiver main body,
Alternatively, peripheral devices of a television receiver (for example, a CATV set-top box, a BS (broadcast satellite) digital broadcast receiver which are not built in the television receiver body but are separate hardware but are connected thereto, Etc.). Also, in the present invention, data including the data input area is wirelessly transmitted from the television receiver to the user's portable wireless terminal, and the user uses the portable wireless terminal at hand (data input is about 2-3 m from the user). It ’s easier to do this using a portable wireless device at hand than using a remote TV receiver.)
When predetermined data is input to the data input area, the input data is transmitted from the portable wireless terminal at hand of the user to a TV commercial provider or a TV station via a public communication network. (A) Once wirelessly transmitted from the portable wireless terminal to the television receiver side and then transmitted from the television receiver side to the television CM provider or the television station side via a public communication network (wired transmission or wireless transmission) You may make it. Further, in the present invention, “the TV CM provider or TV station side” means a company that provides TV CM or a third party organization that has received the request, or a TV station or a request that has received the request. Third-party organizations. "

(Contents of the present invention) The content of the present invention is as set forth in the claims of the present specification. Therefore, the contents of the claims of this specification are incorporated herein (the description of the claims is omitted here). B. A few comments will be made below on the invention of each claim in the claims as of the filing of the present application. In the inventions of claims 1, 2, 6, and 8 at the beginning of the application of the present application, the main body image of the first channel and the main body image of the second channel do not have to be the same (the present invention). In, the first channel and the second channel do not have to be “the ones that provide the program including the same main body image in parallel (at substantially the same time)”. In the invention of claims 1, 2, 6, and 8, the user (viewer)
In the “Specific Identification” , “ Generally select a program of a type including a TV commercial image of the first channel ” or “ Generally select a program of a type including a TV commercial image of the second channel ” Regardless of the content of the body image of
Select which type of program you prefer
Switching to the desired one) . Claim 3, which was originally filed in the present application,
In the inventions of 4, 7, and 9, the main image of the first channel and the main image of the second channel are expected to be the same as each other (in the present invention, the first image is the same as the first image). It is planned that the channel and the second channel will provide programs including the same main image in parallel (at substantially the same time). In this case, the user (viewer) may select a program containing a certain individual / specific body image.
Thus, the first type of television CM and the second type of
Select which one you prefer with the TV commercial image (desired
Switching to the other one) . Claims 2, 4, at the time of filing of the present application
In the inventions of the eighth and ninth aspects, "in the middle of a television program, the display of all the main body images is temporarily interrupted by a number smaller than the number of times in the program of the first channel,
In the meantime, while displaying the TV commercial image only during that time, when the display of all of the main body image is not temporarily interrupted, "a part of the main body image or an outer peripheral portion of the main body image is simultaneously and simultaneously displayed with the main body image. The second channel or the second television program display means for displaying a television program configured to display the television CM image to be displayed, at least partially, constantly or intermittently, " If the program on the first channel (or the first television program display means) is, for example, a one-hour drama and the main image is interrupted for a total of six insertions of the television commercial in the drama, the second
The program on the channel (or the second television program display means) is, for example, a one-hour drama in which
This is the case where the main image is interrupted for a total of three TV commercial insertions less than "times" and the television CM image is displayed concurrently (always or intermittently) with the main image. Even in this case, for the user (viewer), the second channel (or the second television program display) is compared with the program on the first channel (or the first television program display means). Means)
"Because the number of interruptions of the main body image is small, there is no inconvenience that concentration and immersion in the main body image such as drama is interrupted", "Since the number of times the main body image is interrupted is small, the entire This saves time for busy viewers. "" If the main body image of a drama or the like is not interesting and you can't concentrate, you can watch it on a TV CM displayed in parallel. The attention of the person is turned on, and the CM effect is enhanced. " C. The specification of the present application includes the following inventions. 1. `` A part of the 'main image showing the contents of the television program' displayed on the display screen of the display device for displaying the television program received by the television receiver or at least a part of the outer peripheral portion of the main image, In parallel with the main image, information for displaying a television program screen configured by combining the displayed television CM image with the main image at all times or intermittently is broadcast. And a television commercial image broadcasting method. 2. `` A part of the 'main image showing the contents of the television program' displayed on the display screen of the display device for displaying the television program received by the television receiver or at least a part of the outer peripheral portion of the main image, In parallel with the main image, always or intermittently, the displayed TV CM image '' broadcasts information for displaying a television program screen configured by being synthesized with the main image, and,
During the period from the start to the end of one program having the main image as a component, the display of the main image is not interrupted halfway for inserting a TV commercial image. Characteristic television CM image broadcasting method. 3. "A background portion in the" main image showing the contents of a television program "displayed on the display screen of the display device for displaying the television program received by the television receiver, in which the movement is small compared to other portions. In addition, a television commercial image displayed simultaneously or concurrently with the main body image, constantly or intermittently. "
Is used to broadcast information for displaying a television program screen configured by being synthesized with the main image, and from the start to the end of one program having the main image as a component. A television CM image broadcasting method, wherein the main image is not interrupted halfway for inserting a TV commercial image during the period. 4. Due to the nature of the content in the main image, such as a sports relay program such as baseball, boxing, or sumo, etc. The display is temporarily interrupted, and the television commercial image is displayed only during that time. In addition, due to the nature of the content such as drama, movie, animation, etc., there is no inherent interruption or interval in the middle of the content. For such programs, the display of the main image of the television program is continuously displayed without interruption, that is, from the start to the end of one program having the main image as a component. In the meantime, while the main image is not interrupted halfway for inserting a TV commercial image, A television program composed by combining a television CM image, which is always or intermittently displayed on a part of the main body image or at least a part of the outer peripheral part of the main body image with the main body image, A television CM image broadcasting method, characterized in that information for displaying an image is broadcast. 5. In the above, the television CM image displayed simultaneously and in parallel with the main body image in a part of the main body image is displayed in at least one of four corners of the substantially square main body image, A television CM image broadcasting method, characterized in that the image is formed in a substantially triangular shape such that a bottom side thereof is opposed to a center direction of a main body image. 6. In the above, further, at least part of the main body image or at least a part of the outer peripheral part of the main body image, simultaneously or concurrently with the main body image, constantly or intermittently, while displaying the television CM image, A TV CM image broadcasting method, characterized in that TV CM linked data linked to the displayed TV CM image is broadcast by data broadcasting using a gap between TV radio waves. 7. In the above-described television CM image broadcasting method, “a television program image in which the television CM image is displayed on a part of the main image or on an outer peripheral portion thereof simultaneously or concurrently with the main image, constantly or intermittently” Instead of the main body image and the television CM image being separately created by the television station and being multiplexed and broadcast as separate images, the television station combines the main body image and the television CM image with each other.
A television CM image broadcasting method, which is broadcast after being created as one image. 8. Broadcasted by the above TV commercial image broadcasting method,
"The display of the main body image is continuously displayed without interruption, that is, the insertion of the TV commercial image is performed from the start to the end of one program including the main body image as a component. For this reason, while keeping the main image from being interrupted on the way, the television CM video is always or simultaneously placed on a part of the main image or on the outer peripheral portion of the main image in parallel with the main image. "Television program configured to be displayed intermittently" is displayed, and at any time or when instructed by the user, "In the television CM image,
Character or symbol indicating the access destination to the TV CM provider, such as the telephone number or the homepage address of the TV CM provider, is recognized, and when instructed by the user, the recognized access destination is transmitted via the network. A television commercial image broadcasting method. 9. Broadcasted by the above TV commercial image broadcasting method,
"The display of the main body image is continuously displayed without interruption, that is, the insertion of the TV commercial image is performed from the start to the end of one program including the main body image as a component. For this reason, while keeping the main image from being interrupted on the way, the television CM video is always or simultaneously placed on a part of the main image or on the outer peripheral portion of the main image in parallel with the main image. TV CM linked data that displays a "TV program configured to be displayed intermittently" and is linked to a TV CM image displayed in a part of the main body image or an outer peripheral portion of the main body image. When a TV station receives TV commercial linked data broadcasted by data broadcasting using a gap between TV radio waves from a broadcasting station and receives an instruction from a user, the TV C displayed on the screen is displayed.
Television commercials such as a telephone number and a homepage address of the television commercial providing side included in the television commercial linked data (broadcast by data broadcasting) linked to the M image.
TV CM, wherein the access destination is accessed via a network based on data such as characters or symbols indicating the access destination to the provider of the TV commercial
Image broadcasting method. 10. Broadcast by the above TV commercial image broadcasting method, "the display of the main body image is continuously displayed without interruption, that is, after one program having the main body image as a component is started. Until the end, the main image is not interrupted in the middle for the insertion of the television CM image, and the television CM image is simultaneously and simultaneously stored in the main image. A television CM image display means for displaying a "television program configured to be displayed constantly or intermittently on a part or an outer periphery of the main body image"; and a television CM image displayed by the television CM image display means. Recognizing means for recognizing, as data, "characters or symbols indicating an access destination to the television CM provider such as a telephone number or a homepage address of the television CM provider" as data. A television CM image broadcasting device comprising: an access unit for accessing, via a network, an access destination recognized by the recognition unit in response to a command from a user. 11. Broadcast by the above TV commercial image broadcasting method, "the display of the main body image is continuously displayed without interruption, that is, after one program having the main body image as a component is started. Until the end, the main image is not interrupted in the middle for the insertion of the television CM image, and the television CM image is simultaneously and simultaneously stored in the main image. A television CM image display means for displaying a "television program configured to be displayed constantly or intermittently on a part or the outer periphery of the main body image", and a television CM image displayed by the television CM image display means Receiving TV CM linked data broadcasted by data broadcasting using a gap of a TV radio wave so as to be linked with the TV CM image. TV CM linked data receiving means for performing
Use "data indicating access destination to the TV commercial providing side, such as the telephone number and homepage address of the TV commercial providing side" included in the TV commercial linked data received by the TV commercial linked data receiving means. do it,
And an access unit for accessing the access destination via a network. 12. The display of the main body image of the program broadcasted by the above TV commercial image broadcasting method is continuously performed without interruption, that is, one program including the main body image as a component is started. During the period from the end to the end, the TV commercial image is simultaneously and concurrently with the main body image, while the main body image is not interrupted halfway for the insertion of the TV commercial image. While displaying a television program that is configured to be displayed constantly or intermittently on a part of the inside or on the outer periphery of the main body image on a television receiver set at a distance of about 2 to 3 m or more from the user, "A TV CM linked data linked to a TV CM image displayed on a part of the main body image or on the outer peripheral part of the main body image, which is broadcast by a data broadcast using a gap between television waves from a broadcasting station. Data, the television receiver receives TV CM-linked data including display screen data in a data input area for the user to input predetermined data, and when there is an instruction from the user, The received “TV CM linked data (broadcast by data broadcasting)” is wirelessly transmitted from the television receiver side to the portable wireless terminal held by the user by short-range wireless communication means, On the user side, while displaying “TV CM linked data” received by the portable wireless terminal on the display unit of the portable wireless terminal, the data input area which is at least a part of the display content by the TV CM linked data is displayed. Enter data such as questionnaire response data, order data, or data request data for companies or products / services, and Data such as questionnaire response data, order data, or material request data is transmitted to the TV CM provider or TV station side wirelessly via a public communication network by using the long-distance wireless communication function of the portable wireless terminal. Transmitting a television commercial image broadcasting method. 13. Broadcast by the above TV commercial image broadcasting method, "the display of the main body image is continuously displayed without interruption, that is, after one program having the main body image as a component is started. Until the end, the main image is not interrupted in the middle for the insertion of the television CM image, and the television CM image is simultaneously and simultaneously stored in the main image. A TV program configured to be displayed constantly or intermittently on a part or the outer periphery of the main body image "
While displaying on a television receiver placed at a distance of ｍ3 m or more, “a part of the main image or the outer periphery of the main image, which is broadcast from a broadcasting station by data broadcasting using a gap of a television wave. The TV receiver receives TV CM linked data that is linked with the TV CM image displayed on the section and includes display screen data in a data input area for a user to input predetermined data. Then, when there is an instruction from the user, the received “television CM-linked data (broadcast by data broadcasting)” is transmitted from the television receiver side to the user at hand by short-range wireless communication means. The data is transmitted wirelessly to the portable wireless terminal owned by the user, and on the user side, the “TV CM linked data” received by the portable wireless terminal is displayed on the portable wireless terminal. While displaying on, the TV CM
In the data input area that is a part of the display content of the linked data,
Data such as questionnaire response data, order data, or material request data for a company or a product / service is input, and the input questionnaire response data, order data, or material request data is stored in the vicinity of the portable wireless terminal. Using a distance wireless communication function, transmit to the TV receiver side, the TV receiver side, the received questionnaire response data, order data, or data such as material request data, via a public communication network And transmitting to the television commercial provider or the television station. 14． Broadcast by the above TV commercial image broadcasting method, "the display of the main body image is continuously displayed without interruption, that is, after one program having the main body image as a component is started. Until the end, the main image is not interrupted in the middle for the insertion of the television CM image, and the television CM image is simultaneously and simultaneously stored in the main image. A TV program configured to be displayed constantly or intermittently on a part or the outer periphery of the main body image "
While displaying on a TV receiver at a distance of ~ 3m,
"TV CM linked data linked to a TV CM image displayed on a part of the main body image or the outer peripheral part of the main body image, which is broadcasted from a broadcasting station by data broadcasting using a gap of a television wave" When received by the television receiver and instructed by the user, the received "TV CM linked data (broadcast by data broadcasting)" is transmitted from the television receiver side by the short-range wireless communication means. The wireless communication is transmitted to the portable wireless terminal carried by the user, and on the user side, the TV commercial linked data is displayed on the screen of the portable wireless terminal while the TV commercial linked data received by the portable wireless terminal is displayed. This is the address of the homepage that is a part of the display contents of, and users such as order information and material request information about companies or products / services A wireless communication function of the portable wireless terminal to access a homepage address on which a data input area for inputting data is posted via a public communication network. TV CM image broadcasting method. 15. Broadcast by the above TV commercial image broadcasting method, "the display of the main body image is continuously displayed without interruption, that is, after one program having the main body image as a component is started. Until the end, the main image is not interrupted in the middle for the insertion of the television CM image, and the television CM image is simultaneously and simultaneously stored in the main image. A TV program configured to be displayed constantly or intermittently on a part or the outer periphery of the main body image "
A character indicating the access destination of the related detailed information related to the television CM image provided by the television CM providing side, which is received and displayed by a television receiver placed at a distance of ｍ3 m or more. Symbols, for example, characters or symbols indicating the homepage address thereof are recognized on the television receiver side, and when instructed by the user, the destination of the recognized related detailed information is accessed from the television receiver side via the network. Access, the TV receiver side obtains the related detailed information.
Then, the related detailed information acquired by the television receiver side is wirelessly transmitted from the television receiver side to the portable wireless terminal held by the user by the short-range wireless communication means, and the portable wireless terminal of the user is transmitted. Wherein the related detailed information is "displayed" on the display unit of (1). 16. Broadcast by the above TV commercial image broadcasting method, "the display of the main body image is continuously displayed without interruption, that is, after one program having the main body image as a component is started. Until the end, the main image is not interrupted in the middle for the insertion of the television CM image, and the television CM image is simultaneously and simultaneously stored in the main image. A TV program configured to be displayed constantly or intermittently on a part or the outer periphery of the main body image "
TV CM interlocking data that is received and displayed by a television receiver set at a distance of 3 m, and is interlocked with a part of the main body image or a television CM image displayed on the outer periphery of the main body image. The television receiver side receives television CM linked data broadcasted by a data broadcast using a gap between television waves from a television broadcasting station, and when there is an instruction from a user, the displayed television CM image is displayed. Data indicating the access destination to the related detailed information related to the TV CM image provided by the TV CM provider included in the linked TV CM linked data (broadcast by data broadcasting), for example, access to the homepage address thereof Based on the character or symbol indicating the destination, the destination of the related detailed information is accessed from the television receiver side via the network. By accessing, the related detailed information is "acquired" on the side of the television receiver, and the related detailed information acquired by the side of the television receiver is provided to the user by the short-range wireless communication means from the side of the television receiver. Wirelessly transmit to the portable wireless terminal possessed, and "display" the related detailed information on the display unit of the portable wireless terminal of the user.
A television commercial image broadcasting method.

[0006]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Embodiment 1 FIG. FIG. 1 is a diagram illustrating a method of providing a TV commercial image in a “drama program” according to an embodiment of the present invention. In FIG.
Reference numeral 1 denotes a display device (a “display unit” such as a cathode ray tube or a liquid crystal display) for displaying a television image of a television program carried on a television broadcast wave transmitted from a commercial television station.
And the whole of the apparatus including the “housing = frame” and the “electrical circuit inside the housing”, and 2 denotes a display unit on which the display device displays a screen. FIG. 1A shows a conventional TV commercial image broadcasting method. Conventionally, this FIG.
As shown in (a), for example, for a one-hour drama program,
Normally, the main image 3 of the drama as the content (FIG. 1)
(A) is broadcasted / displayed, but the broadcast / display of the main body image 3 is completely interrupted only a few times during the process, for example, for 1 minute every 15 minutes. The TV commercial image 4 on the right side of FIG. 1A (in this example,
Advertisement / advertising TV commercial for canned coffee from a company)
Broadcast / display. Then, when the broadcasting and display of the television CM image 4 is completed, the main body image 3 is broadcast and displayed again.

FIG. 1B shows an example of a television commercial image broadcasting method proposed by the present applicant. In the method of FIG. 1B, the main image 3 of the drama program is continuously broadcasted and displayed to the end without being interrupted on the way. Instead, the display unit 2 is divided into two screens, and the main body image 3 is continuously broadcasted and displayed on one screen, and the television commercial image is continuously broadcasted and displayed on the other screen.
Display. In the method of FIG. 1B, the television C
The area of the screen for displaying the main body image is reduced by the space of the screen for displaying the M image. Such a body image and a TV commercial image are combined and
The combined image is created in advance by a television station (by a technique such as superimposition) and transmitted by a television broadcast wave (therefore, only the television CM image is displayed to the user who is a viewer). It is not possible to prevent it from happening). In this case, it is desirable to display the main body image 3 relatively large and the television CM image relatively small in the "screen division" of the display unit 3 as much as possible. In the example of FIG. 1B, the TV commercial is displayed on the “screen at the lower end and the right end” in the display unit 2.
The image is displayed continuously (or intermittently), and the main body image is continuously broadcast and displayed on the "screen of the other part".

In the present invention, unlike the example of FIG. 1B, for example, one screen is formed at the upper, lower, right, or left end of the display unit 2 and the screen is formed therein. And TV C
The M images may be broadcast and displayed continuously or intermittently. Further, in the present embodiment, during the course of the program, the area and shape of the screen where the television CM image is displayed are changed as needed (accordingly, the screen area and the area where the main body image is displayed are changed). The shape may be changed at any time).

FIG. 1 (c) shows another example of a television commercial image broadcasting method proposed by the present applicant.
In the method of FIG. 1C, the main image 3 of the drama program
Is broadcast continuously to the end without interruption
Display. Instead, it is broadcast on the entire display unit 2.
A part of the displayed main image 3, in particular, a “background part having less motion compared to other parts in the main image 3 (normally, this“ background part ” (Often a peripheral part or its peripheral part)), and a "child screen" is formed, in which the TV commercial image 4 is broadcasted.
It is displayed. The television CM image 4 is broadcasted and displayed by, for example, displaying a “small window frame” (child screen) in the main body image 3 (parent screen) and broadcasting and displaying the television CM image in the “small window frame”. The picture-in-picture method (currently, the picture-in-picture method television has been put to practical use). Such an image obtained by combining and combining the main body image (parent screen) and the TV commercial image (child screen) is as follows.
It is created in advance by a television station (by a technique such as superimposition) and transmitted by a television broadcast wave (hence, a viewer who is a viewer, the television C).
It is not possible to prevent only the M image (child screen) from being displayed).

In the method shown in FIG. 1C, the location of the background portion in the main body image 3 varies according to the progress of the main body image (for example, if the background portion in the main body image 3 is a drama, (It differs for each scene.) A place where a “child screen” in which the television CM image 4 is to be broadcasted and displayed is formed (the “large screen (body image) displayed on the display unit 3 in FIG. 1C). (Screen where is displayed)) "Place of" child screen "in 2)
Fluctuates as the program progresses. FIG. 1 (c)
In the method of (1), it is necessary to always detect and extract the location of the "background portion" in the main body image 3 using a computer. (Such as, for example, extracting a background part in a moving image with a computer to embed copyright protection data called “digital watermark” in the background part of the moving image, etc. Has already been performed and is a known technique).

As shown in FIG. 1 (b) or (c), "the main body image and the television CM image are simultaneously broadcast and displayed.
The television CM image broadcasting system of the type that broadcasts a “program that combines both to be displayed” is particularly effective for a program with a story, such as a drama, movie, or animation. In other words, for programs with a story like drama, movie, animation, etc., the user is immersed in the story of the main image,
Since the viewer is concentrated and apprehended, the impression that the appreciation and excitement of the TV commercial is forcibly interrupted by the insertion of the TV commercial image by the TV station is very "thrilling". Therefore,
As described above, while the display of the main body image of the television program is continuously displayed without interruption, the television CM video is always or intermittently displayed on a part of the main body image or the outer peripheral portion of the main body image. By adopting the method of "doing", it is possible to eliminate such a situation that the user "gets up".

On the other hand, sports broadcast programs such as baseball, boxing, and sumo (such as time for changing baseball offense and defense, one-minute break between boxing rounds, time between sumo matches, etc.) , The interval, interruption, and break time are often taken in the middle of the process).
For a program having an interval, the display of the main body image of a conventional TV program as shown in FIG. Even in the system, there is no particular inconvenience.

FIG. 2 is a block diagram for explaining a television CM image type switching apparatus according to an embodiment of the present invention. In FIG. 2, reference numeral 11 denotes a television station having a transmission antenna 11a for transmitting a television broadcast wave, 12 denotes a television broadcast wave reception unit having a reception antenna 12a for receiving a television broadcast wave from the television station 11, and 13 denotes a television broadcast wave reception unit. Only the radio waves of the program (image information and audio information) of the channel desired by the user are tuned and amplified (selecting) from the television broadcast radio waves received by the unit 12.
Unit 14 for displaying an image of an image of a program selected on the basis of the image signal from tuner unit 13 (including a program main body image as a content and a TV commercial image) (CRT, liquid crystal display, etc.) and 15 are the sound of the program selected based on the sound signal from the tuner unit 13 (the sound corresponding to the program body image as the content and the sound corresponding to the TV commercial image). And a speaker (provided integrally with the display device 14) for outputting the program.

In FIG. 2, reference numeral 16 denotes a channel specifying unit for tuning (tuning) for specifying a channel frequency of a radio wave carrying a program (image information and audio information) desired by the user, and 17 denotes a television commercial. A television CM audio transmission unit for wirelessly transmitting audio information to an external remote controller (described later); In FIG. 2, reference numeral 18 denotes a transmitting / receiving unit for wirelessly transmitting / receiving a signal to / from an external remote controller (described later).

The television receiving section 12, tuner section 13, display device 14, speaker 15, channel selection channel selecting section 16, television CM audio transmitting section 17, and transmitting / receiving section 18 are made of, for example, one plastic. In a case (case) 10.

In FIG. 2, reference numeral 20 denotes a portable remote controller (remote controller) used by a user (viewer) at hand. The remote control 20 includes a power key 21 for controlling ON / OFF of the power of the display device 14 and the speaker 15, a volume control key 22 for controlling the volume of the sound from the speaker 15, and the remote control 20. For transmitting and receiving signals wirelessly to and from an electric circuit in the housing 10 (for example, a predetermined signal is transmitted to the tuner unit 13 in the housing 10 at a position about 2 to 3 m away from the user by an infrared ray). Transmission / reception unit 20a).

In this embodiment, the remote controller 20
In addition, a program group selection instructing unit 23 is provided. The program group selection instructing section 23 is similar to a conventional ten-key (keyboard) for selecting a program (channel), and allows a user to select a desired program channel while watching a TV program column of a newspaper, for example. What to use when you do (for example, "6 channel program"
If you want to watch, press the number "6" on the numeric keypad to select the "6 channel program selection / instruction information."
Is transmitted wirelessly from the transmitting / receiving section 20a by infrared rays, and is sent to the tuner section 13 which is an electric circuit in the housing 10, and tuning (tuning / amplification) by the tuner section 13 is performed.

However, in the present embodiment, the numeric keypad (program group selection instructing unit 23) is different from the conventional numeric keypad for program selection provided in a remote controller in the following points. That is, conventionally, only one “channel of one program” is transmitted from one television station 11. Therefore, there is only one "program channel" designated by the ten keys of the conventional remote controller. On the other hand, in the present embodiment, from one television station 11, "1"
Channels Of One Program Group (including Multiple Programs) "
Are sent together. "1" in this case
The “one program group” includes “a main body image (and a main body audio) which is the content of one type of program” and “a plurality of types (three types in the present embodiment) of a television CM image (and a television C).
M audio), and three types of programs (three types of programs provided by three different television commercial image providing systems).

That is, in this embodiment, the television station 11
From FIG. 1A, “the main body image (and the main body audio corresponding to the main body image) and the television CM image (and the television CM audio corresponding to the television CM image) alternately and completely interchange as shown in FIG. A-type program ”and FIG. 1 (b)
"A B-type program in which the main body image is broadcasted and displayed without interruption, and the television CM image is always or intermittently displayed on the outer periphery of the main body image" and "The main body image is It is broadcasted and displayed without interruption, and in the child screen formed in a part of the main image (for example, the background part)
A total of three types of programs are transmitted simultaneously by television broadcast waves, including "a C-type program in which television CM images are displayed constantly or intermittently." These three types of programs are carried on radio waves having frequencies close to each other. Since these three types of programs have the same content, that is, the main body image (and the main body audio), and differ only in the TV CM image providing method, in the present embodiment, these three types of programs are It is handled as "one program group".

That is, while viewing the TV program section of a newspaper, for example, the user specifies the program that he / she wants to “watch now” using the numeric keypad of the program group selection instructing section 23, for example, “6”. Press the key to indicate. In this case, the user selects and instructs the main image (and main audio) of the program of the channel “6” by pressing the key “6”.
Body image (and body sound) of the program of channel "6"
"One program group including three types of programs transmitted from the television station corresponding to the number" 6 "" (for convenience, the 6-A channel, the 6-B channel, and the 6-
"6 program groups" including a total of three types of programs on the C channel). The signal of the selection / instruction of the “6 program groups” is transmitted to the tuner unit 13 wirelessly by the transmission / reception unit 20a.

Next, the user operates the "6-A channel, 6-B channel, and 6-C channel"
The CM type selection instructing unit 24 selects and instructs which channel in the "six program groups consisting of various programs" is to be selected and instructed. That is, the user presses the “6” key to select “6 program groups” and then selects which TV commercial image providing system (pattern) to use by using the CM type selection instructing unit 24 in FIG. Then, selection and instruction are made depending on which of the keys A, B, and C is pressed.

For example, when the user presses the "B" key of the CM type selection instructing section 24, FIG.
"A B-type program in which the main body image is broadcasted and displayed without interruption, and the television CM image is always or intermittently displayed on the outer periphery of the main body image" (the above-mentioned 6-B A command signal for selecting and synchronizing and displaying a channel program is transmitted from the transmitting / receiving unit 20a of the remote controller 20 to the tuner unit 13 by infrared radio. Similarly, for example, when the user presses the “C” key of the CM type selection instructing unit 24, the “body image is displayed and displayed without interruption as shown in FIG. ,
Select and synchronize a C-type program in which a television commercial image is always or intermittently displayed on a sub-screen of a part (background part) of the main body image ”(the 6-C channel program described above). A command signal for display is transmitted from the transmission / reception unit 20a of the remote controller 20 to the tuner unit 13 by radio using infrared rays.

As described above, in the present embodiment, the contents displayed by the display device 14 include a program group input by the user from the program group selection instruction unit 23 and a user input from the CM type selection instruction unit 24. TV C
It is determined by the M image providing method.

Next, referring to FIG.
A speaker 25 and a speaker control drive unit 25a for controlling and driving the speaker 25 are provided. The speaker 25 allows the program selected by the user to output the TV commercial image continuously or intermittently without interrupting the main body image as in the above-mentioned B-type or C-type program (FIG. 1B or 1C). In this case, the TV commercial sound corresponding to the TV CM image is output at the user's hand. That is, when the program of the B system or the C system is selected, the main body image and the television CM image are displayed simultaneously and in parallel. In this case, the main body image is output from the speaker 15 attached to the display device 14. Can output only the main unit audio corresponding to
If two different types of sounds are output simultaneously from one speaker 15, it is difficult for the user to hear both.

Therefore, in the present embodiment, when the program of the B system or the C system is selected (the main image and the TV C) are selected.
When the M image is displayed simultaneously and in parallel), the main body sound corresponding to the main body image is output from the speaker 15 provided in the display device 14 and the TV commercial corresponding to the TV CM image is output.
The sound was output from a speaker 25 built in the remote controller 20. Specifically, a TV commercial audio signal is transmitted from the tuner unit 13 to the TV commercial audio transmission unit 17, and is transmitted from the television CM audio transmission unit 17 to the remote control 20 side by infrared rays via the transmission / reception unit 18. . The TV commercial audio signal is received by the transmission / reception unit 20a, transmitted to the speaker driving unit 25a, and output from the speaker 25. The remote controller 20 includes a switch 26 for a speaker 25. The switch 26 is a switch for preventing the TV commercial sound from being output from the speaker 25 when the user does not want to hear the TV commercial sound.

Embodiment 2 (Modification of Embodiment 1 in FIGS. 1 and 2) Next, a second embodiment (a modification of the first embodiment described with reference to FIGS. 1 and 2) will be described with reference to FIG. In the example of FIG. 3, the “station 6 program” including the “program of the 6-A channel” and the “program of the 6-B channel” described in FIGS.
1 is for the case of broadcasting. In this modification, the program of the 6-A channel is, as shown in FIG.
It starts at the point of P1 and ends at the point of V. This 6
For convenience of explanation, the program of channel A is composed of a total of nine blocks of main images 1 to 9 (each block is a main image of 5 minutes each). Between the block 6 and the block 7, a TV commercial image of 5 minutes each (see reference numerals 31 and 32 in FIG. 3)
Is inserted.

In this modification (Embodiment 2), the television station 11 also broadcasts a 6-B channel program in parallel with the 6-A channel program. This 6-
The program on the B channel and the program on the 6-A channel are broadcast simultaneously and in parallel from the television station 11 as “programs included in the same 6-channel program group”. As shown in FIG. 3, the program of the 6-B channel starts at the time point P1 and ends at the time point T. The program of the 6-B channel is composed of a total of nine blocks of images from 1 to 9, and the image of each block consists of a main body image and a television CM image (see reference numeral 33 in FIG. 3).
It is assumed that it is composed so as to have a form as shown in FIG.

In this modified example (Embodiment 2), the television station 11 sends the program of the 6-A channel and
In parallel with the program on the -B channel, the program on the 6-B 'channel is also broadcast. The 6-B ′ channel program, the 6-A channel program, and the 6-B channel program are simultaneously broadcast from the television station 11 as “programs included in the same 6-channel program group”. You. As shown in FIG. 3, the program of the 6-B ′ channel starts at the time point Q and ends at the time point U. The program of the 6-B ′ channel is composed of a total of nine blocks of images from 1 to 9, and the image of each block is composed of a main body image and a television CM image (see reference numeral 34 in FIG. 3) as shown in FIG. It is composed so as to have the form shown in b).

In FIG. 3, hatching (hatched lines)
The portion with the symbol indicates that the TV commercial image is being broadcast and displayed. Free time before and after the program of the 6-A channel program, the 6-B channel program, and the 6-B 'channel program (the free time of the connection between other programs before and after) ) Shows and displays television CM images (see 35, 36, 37, 38, 39, and 40 in FIG. 3). In addition, these "free time"
May insert any program other than the TV commercial image.

Next, the operation of this modified example (Embodiment 2) will be described. Before the time point P1, the user belongs to “program groups of the same six channels (each program in the same group has the same main body image, but different television CM image providing methods)”. Either the program of the -A channel or the program of the 6-B channel is selected using, for example, the CM type selection instructing unit 24 in FIG. In addition, between time P1 and time P2 in FIG.
Since the main image of the program of the -A channel and the main image of the program of the 6-B channel are synchronized with each other in advance at the stage of being broadcast from the television station 11, the user may be able to, for example, 2 CM type selection instructing section 2
4 can be used to switch between the 6-A channel program and the 6-B channel program. In other words, the user operates the CM type selection instructing unit 24 of FIG. 2 while the “main body image of the 6-A channel program” is currently displayed from the display device 14 (for example, the CM type selection instruction). By pressing the "B" key of the unit 24), the display content of the display device 14 can be switched to "a composite image of the main image of the program of the 6-B channel and the television CM image".

In addition, during the period from R1 to R2 in FIG. 3, the user views the main image of the program of the 6-A channel and the main image of the program of the 6-B ′ channel from the television station 11. Since they are synchronized with each other in advance, the user can use the CM type selection instruction unit 24 in FIG.
The program on the B 'channel can be switched between each other. In other words, the user operates the CM type selection instructing unit 24 in FIG. 2 when the “main image of the program of the 6-A channel” is currently displayed from the display device 14 (for example, the CM type selection instruction). By pressing the "B" key of the unit 24), the display content of the display device 14 can be switched to "a composite image of the main body image of the program of the channel B-B 'and the television CM image".

That is, from the time point R1 in FIG.
Until the point of time, as shown in FIG. 3, the main image of the program of the 6-A channel and the main image of the program of the 6-B ′ channel are synchronized with each other in advance at the stage of being broadcast from the television station 11. However, the main image of the 6-A channel program and the main image of the 6-B channel program are 6-A
Since the TV commercial image 31 is inserted between the block 3 and the block 4 of the channel program, they are not synchronized with each other. Therefore, during the period from the time point R1 to the time point R2 in FIG. 3, when the user operates the CM type selection instructing unit 24 in FIG. 2 and presses the “B” key of the CM type selection instructing unit 24, The CM type selection signal for selecting and instructing the CM type of “B” is wirelessly transmitted by infrared rays from the transmission / reception unit 20a via the transmission / reception unit 18 and input to the channel selection channel identification unit 16 as described with reference to FIG. You.

At this time, the selected channel specifying unit 16 (the selected channel specifying unit 16
Channel program, 6-B channel program, and 6
The information (the information shown in FIG. 3) indicating the relationship between the respective main images of the programs on the B ′ channel and whether or not they are synchronized with each other is obtained in advance by receiving a signal from the television station 11, for example. Do) is "B" from the user
Automatically, based on the CM type selection signal for selecting and instructing the CM type of "6-B channel program whose main image is not synchronized with the main image of the 6-A channel program", Is synchronized with the main image of the 6-A channel program "
The tuner unit 13 is controlled so as to select the channel.

In the above description, the operation for switching from the 6-A channel program to the 6-B channel or 6-B 'channel program has been described. During the period, it is possible to switch from the program on the 6-B channel to the program on the 6-A channel, and similarly, from the time point R1 to the time point R2 in FIG. To the 6-A channel program. Further, after the time point S in FIG. 3, switching between the 6-A channel program and the 6-B channel and 6-B 'channel program is performed only by synchronizing the respective main body images. This is undesirable because the user cannot operate the CM type selection instructing unit 24 of the remote controller 20 if the user thinks it is acceptable.

Note that 6-A and 6-A described in FIG.
Broadcasting a total of three channels, B and 6-C, simultaneously or with a predetermined time lag from one television station is a BS which has already been put to practical use in European and American countries and is currently being tested in Japan. (Broadcast satellite) In digital broadcasting and terrestrial digital broadcasting, this is sufficiently possible. That is, according to the article "BS Digital Broadcasting Experiment Begins" of the Nihon Keizai Shimbun dated March 14, 2000, "In Japan, BS digital broadcasting will start from December 2000, but NHK, WOWO
W and each of the commercial broadcast key stations each have one wave capable of high-definition broadcasting. This one wave is one channel for high-definition image Hi-Vision, but information for three channels can be sent for conventional video. Therefore, each television station uses the three channels, for example,
Even in the same scenario drama, a drama with contents centering on the movements of the leading actor, the leading actress, and the supporting role can be broadcasted separately for each of the three channels. It will also be possible to choose the direction. " Therefore, “3 in one wave” allocated to each TV station that performs the BS digital broadcasting.
If “for one channel” is used, a total of three channels (6-A, 6-B, and 6) described in FIG.
It is fully possible to broadcast (-C channel) from one television station at the same time or with a predetermined time lag.

Embodiment 3 FIG. Next, a third embodiment of the present invention will be described with reference to FIGS. FIG. 4 shows the fifth embodiment.
FIG. 2 is a block diagram showing a transaction device using a TV commercial image according to the present invention. In FIG. 4, reference numeral 51 denotes a receiving unit for receiving a television broadcast wave from a TV station; 52, a tuner unit for selecting (tuning / amplifying) a predetermined channel in the radio wave received by the receiving unit 51; A user instruction unit (constituted by a remote controller (remote controller) having an infrared transmitting unit not shown) for the user to input his / her own instruction (command) to the tuner unit 52 or the like, and 54 is a signal from the tuner unit 52 A display control unit for displaying predetermined image information or character information on a screen of a display unit (constituted by a display device such as a CRT, a liquid crystal display device, or a plasma display) 55 based on the program signal;

In the third embodiment, as shown in FIG. 5 (a), the receiving section 51 sets the “main body image screen 63 on which the main body image (the content of the drama program in the example of FIG. 5) is displayed. (In the present invention, the main body image screen 63
The TV commercial image screen 64 on which the TV commercial image is displayed receives the TV radio waves of the program to be displayed simultaneously or constantly, or constantly or intermittently, and the radio waves are transmitted to the tuner unit. 52, the tuned program (the main body image screen 63 and the TV C).
The program in which the M image screen 64 is displayed simultaneously and in parallel)
The display is displayed on the display screen of the display unit 55 by the display control unit 54.

In FIG. 4, reference numeral 56 denotes the television CM image screen 64 displayed on the display unit 55 based on a user's instruction transmitted from the user instruction unit 53.
Image data (e.g., telephone number, Internet
This is a character recognition unit for recognizing character (symbol image data indicating a homepage address or the like) as data (text data = character data). That is, the character recognition unit 56 is, for example, an Internet homepage provided by a company that manufactures and sells XX coffee, which is a target product of the TV commercial, on the TV commercial image screen 64 of FIG. (Refer to “www. OO-OO” indicated by reference numeral 65 in FIGS. 5A and 5B)) using a conventionally known character recognition technology (a technology for converting image data into character data). For example, an OC for inputting a text printed on paper with a scanner and converting it into character data
It is converted to character data (text data) by R (optical character reading device) or the like, and recognized as a character. That is, for example, when the user designates a range of the homepage address 65 using the user instruction unit 53 of the remote controller and wirelessly transmits an instruction of “character recognition” (by the infrared transmission function of the remote controller). The character recognizing unit 56 converts the image data of the specified portion into character data and recognizes it as a character or a symbol (character recognition of the image data). In the present embodiment, the television CM image screen 64 displayed on the display unit 55 of the television receiver 50 shown in FIG. Wireless communication means using a short-range wireless communication standard) or short-range wireless communication means using infrared communication to a portable wireless terminal (not shown) such as a mobile phone carried by the user. (Transfer). Then, the TV commercial image screen 6 of FIG. 5A is displayed on the display of the portable wireless terminal at hand of the user.
4 is displayed as it is (in this case, desirably, only the television CM image screen 64 of FIG. 5A is displayed on the display unit of the portable wireless terminal at hand of the user (as an image not including the main body image). ), And should be enlarged and displayed on the entire display section). The user can perform an operation desired by himself / herself (an operation to be described later) with the portable wireless terminal at hand while watching the TV commercial image screen 64 displayed on the display unit of the portable wireless terminal. That is, for example, the user looks at the TV commercial image screen 64 displayed on the display unit of the portable wireless terminal, and looks at the portion 6 where the image of the homepage address of the product provider is displayed.
5 (see FIG. 5 (b)), and using a character recognition unit built in the portable wireless terminal (having the same configuration as the character recognition unit 56 built in the television receiver 50). ,
The "image of the homepage address" is converted into "character data of the homepage address". Then, the user accesses the homepage address as character data by wireless communication means (via a public communication network) using the portable wireless terminal, and displays the homepage screen on the display unit of the portable wireless terminal at hand. Can be displayed. In this case, the access to the homepage uses the communication function of the portable wireless terminal (for example, by using the “i-mode” function that NTT DOCOMO has put into practical use as an additional function of the Internet connection service of the cellular phone in Japan). To access the homepage address by wireless transmission,
You can connect to that homepage. Then, the user accesses the homepage for ordering goods in this homepage, and then displays a screen of the homepage for ordering (an order form screen which is a screen for the user to input his / her name, address, order details, etc.). Is displayed on the display unit of the mobile wireless terminal at hand, input the necessary order data at hand, and then input the input order data from the mobile wireless terminal to the order posted on the homepage. It can be transmitted wirelessly (via a public communication network) to a destination (such as an e-mail address posted on a homepage). The above described "an example in which a user uses his or her mobile wireless terminal to input order data on a homepage screen and wirelessly transmit", but in addition to this order, input questionnaire response data of an image of a company or product The user can use a portable wireless terminal at hand to perform wireless transmission and wireless data transmission by inputting data for requesting data of goods and services.

Next, in FIG. 4, 57 is an access unit,
Reference numeral 58 denotes a modem having one end connected to the access unit 57 and the other end connected to the Internet 59 (in the present invention, a public communication network / network other than the Internet may be used). In FIG. 4, the receiving unit 51, the tuner unit 52, the display control unit 54, the display unit 55, the character recognition unit 5
6 and the access unit 57 are provided in one housing (case) 50.
It is stored inside.

The access unit 57 accesses the provider side of the television CM displayed on the display unit 55 from the user who uses the user instruction unit (remote control) 53 to display the screen of the Internet homepage. Is received, the character recognition unit 56
Receives the character (and symbol) data of the homepage address from the TV C via the modem 58 and the Internet 59 according to the homepage address.
The homepage management server (computer for data transmission / reception management) 61 that manages the homepage in the M providing side 60 is accessed. Then, the screen information of the homepage obtained by the access is superimposed (combined) on the upper side of the main body image screen 63 of the display unit 55 or the television commercial image screen 64 and displayed. FIG. 5B shows the operation at this time. In FIG. 5B, reference numeral 66 denotes a homepage screen of the television commercial providing side accessed by the access unit 57 (here, an “order sheet” 66a for ordering goods). Homepage screen 6 displaying the form of the order and the "order button" 66b
6). In the present embodiment, a home page screen 66 (here, an “order sheet” for ordering a product) obtained by accessing this home page is further provided.
The home page screen 66 showing the format of the order 66a and the "order button" 66b) is transmitted from the television receiver 50 to the user by short-range wireless communication means such as Bluetooth (using radio waves) or infrared communication. Is wirelessly transmitted (transferred) to portable wireless terminals such as mobile phones
May be. Then, the home page screen 66 of FIG. 5B is displayed as it is on the display unit of the portable wireless terminal at hand of the user. For example, the user inputs necessary order data using the portable wireless terminal at hand while viewing the display screen of the portable wireless terminal, and uses the wireless communication function of the portable wireless terminal to input the TV commercial. The order data is transmitted wirelessly (via a public communication network) to a company that provides images or to the homepage address (or an e-mail address posted on the homepage screen).
Can be sent. Also, here, the explanation was given of "an example in which a user inputs order data at hand using a portable wireless terminal at hand and wirelessly transmits the data". Similarly, the user can also carry out wireless transmission, data input for requesting materials of goods and services, and wireless transmission at hand using a portable wireless terminal.

As described above, according to the third embodiment, the user can watch the television program by himself / herself while watching the television program.
By accessing an access destination to the TV commercial providing side displayed in the TV commercial image screen 65 displayed in parallel with the main body image screen 64, the homepage screen is partially displayed on the display unit 55. Can be displayed. In the third embodiment, if a numeric string of a telephone number of a telephone for receiving an inquiry from a television commercial providing customer is displayed on the television commercial image screen 65, the user can enter the user instruction block. 53, the character recognition unit 56 recognizes the telephone number, and the telephone number is transmitted from the access unit 56 via the modem 58 and the Internet 59 by the telephone number.
A telephone (an Internet telephone adopting the Internet protocol) 62 for receiving an inquiry from a customer in the M providing side 60 is made to make a telephone call, and the telephone 70 of the user and the telephone of the television CM providing side are made. It is also possible to talk to the TV commercial providing side by telephone while watching the TV program by connecting to the TV 62. Note that the above-mentioned “TV C”
When the numeric string of the telephone number of the telephone for receiving an inquiry from the customer of the TV commercial provider is displayed on the M image screen 65, the user makes the system recognize the telephone number and sends the telephone number to the destination. The ability to make a call
For example, as a “phone-to-function” used in an Internet use service using a mobile phone called “i-mode” by NTT DoCoMo, it is already built in the mobile phone compatible with the i-mode. With the “phone two function” of this i-mode compatible mobile phone,
For example, a function is provided in which a homepage of the Internet is displayed on a liquid crystal screen of a mobile phone, and a telephone number is called when a telephone number displayed on the screen of the homepage is designated and selected. Similarly, i
A mode-compatible mobile phone displays a homepage on the Internet on the liquid crystal screen of the mobile phone, and can specify and select an address (URL) of another homepage displayed on the homepage screen to jump to the homepage. (Accessible), which is the same mechanism as the above-mentioned phone-to function. Further, in the third embodiment, the “TV CM provider 60” is only a “TV CM provider company that is a company that produces, sells, or provides products, contents, and services targeted by TV CM”. No, "The TV CM
Upon receiving a request or delegation from a provider, accepting orders for goods, contents, and services produced or sold or provided by a TV commercial provider, providing detailed information on the goods, contents, and services, and customers of the goods and services Or a customer service agency that responds to complaints from and provides other customer services for TV commercial providers. In the third embodiment, the homepage URL (address) is included in the TV commercial image 64 shown in FIGS. 5A and 5B (see reference numeral 65 in FIG. 5B).
Techniques for embedding characters, figures, or images such as texts and telephone numbers are already known. For example, page 23 of "Nikkei Net Business May 2000" issued by Nikkei BP, Inc.
Under the title "Sony, marketing with images"
Articles with the following contents are published. "Sony is 2
On February 16, 2000, a venture company Vision Arts (Chuo-ku, Tokyo) was granted an exclusive license for a technology called IP3. This IP3 embeds additional information in images used by companies on homepages, etc.
It provides a means for marketing and other uses. IP3 is a technology for embedding various information such as a homepage URL and application activation in an image file. "

Embodiment 4 FIG. Next, a fourth embodiment of the present invention will be described with reference to FIGS. FIG. 6 is a block diagram showing a transaction device using a TV commercial image according to the fourth embodiment. In FIG. 6, reference numeral 52 a denotes a “body image and a television CM image that is displayed simultaneously or in parallel or constantly or intermittently on a part of the body image or on the outer periphery thereof, received by the receiving unit 51. This is a tuner section for tuning the television broadcast wave carrying the "included program". In FIG. 6, reference numeral 52b denotes a TV commercial that is received by the receiving unit 51 and is linked to the TV CM image broadcasted by the data broadcast that is broadcast using the gap of the TV broadcast radio wave.
The data broadcast tuner 52b is used to tune the "image-linked data". (The data broadcast tuner 52b is a main body image broadcasted by a data broadcast broadcast using a gap between television broadcast waves.) It can also be used to tune "body image linked data" that is linked with). The tuner section 52
a and the data broadcast tuner unit 52b may be configured as one tuner unit 52 (having a conventionally known configuration) as hardware.

In FIG. 6, the tuner section 52b for data broadcasting receives the TV CM link data broadcasted by data broadcasting (the main body is displayed on the display section 55) when an instruction is given from the user (or at all times). TV CM image linked data linked to a TV CM image displayed simultaneously and in parallel with the image).
Send to The display control unit 54, upon receiving an instruction from the user instruction unit 53, TV-CM image-linked data broadcasted by the data broadcast (composed of characters, symbols, figures, images (still images or moving images), etc.) Is displayed in the main body image screen or the TV commercial image screen or superimposed on the outer peripheral portion of the main body image screen (by combining the screens).

The data broadcast tuner section 52
b is the main body image linked data that is broadcast by data broadcasting when the user gives an instruction (or may be always) (the main body image linked data linked with the main body image displayed on the display unit 55). Is selected and sent to the display control unit 54. Upon receiving an instruction from the user instruction unit 53, the display control unit 54 transmits the main body image-linked data (consisting of characters, symbols, figures, images (still images or moving images), etc.) broadcast by the data broadcasting. Are displayed in the main body image screen or the television CM image screen or overlaid on the outer peripheral portion of the main body image screen (combined screens). That is, in the fourth embodiment, the display screen of the display unit 55 includes a main image screen 73 (see FIG. 8), a television CM image screen 74 (see FIG. 8), and a television CM image-linked data screen 76 (see FIG. 8). FIG.
Screen) and body image linked data screen (not shown)
Can be displayed at the same time. In this case,
As a method of displaying the TV commercial image screen, the TV commercial image linked data screen, and the main body image linked data screen, a method of partially overlapping the main body image with the main body image is displayed. Alternatively, a method of reducing the main body image screen and displaying the reduced main body image screen in an area other than the main body image screen of the display screen of the display unit 55 (see reference numeral 4 in FIG. 1B) is possible. Here, the above-mentioned "body image linked data" will be described. The “body image linked data” when the body image is a sports program is, for example,
The game score data, player's performance data, data of other games, and the like. When the main image is a drama or a movie, the “body image linked data” may be, for example, a commentary on the drama or the movie, profile data of an actor appearing in the drama or the movie, or data on the drama or the movie. This data is useful for users to purchase clothes and daily necessities worn by an actor. The “body image linked data” when the body image is news is, for example, a commentary on the news, data of the news related to the news, and the like.

In FIG. 6, reference numeral 71 denotes a memory for temporarily recording television CM image link data selected by the data broadcast tuner section 52b.
In FIG. 6, reference numeral 72 denotes an access on the TV CM provider side in TV CM image-linked data recorded by the data broadcast tuner unit 52 b and recorded in the memory 71 in accordance with an instruction from the user instruction unit 53. An access data acquisition unit for acquiring destination data (data such as telephone numbers and Internet homepage addresses). In FIG. 6, since the configuration other than the configuration described above is substantially the same as the configuration in FIG.

Next, the operation of the fourth embodiment will be described with reference to FIG. In the fourth embodiment, the screen 73 of the main body image and the screen 74 of the TV commercial image are displayed in parallel and partially overlapped with each other by the broadcast wave from the TV station (FIG. 7A )reference). In the fourth embodiment,
When the user gives an instruction using the user instruction unit (remote control) 53, the data broadcast tuner unit 52b transmits the “TV CM image 74 being broadcast” broadcasted by the data broadcast.
Is selected and transmitted to the display control unit 54. The display control unit 54 displays a screen 76 of the transmitted television CM image-linked data over the main body image screen 73 of the display unit 55 (FIG. 7).
(b)).

In the fourth embodiment, the screen 76 (broadcast by data broadcasting) of the TV CM image-linked data includes a button 76a "Go to homepage for ordering goods / services" (To obtain detailed information) Go to homepage "button 76b,
"Go to product / service questionnaire response homepage"
Button 76c and a button 76d "menu button" for "to the telephone for receiving an inquiry (contact) from the product provider" (note that the TV commercial shown in FIG. 7B is displayed). Image-linked data screen 76
Although not shown in the figure, buttons such as "to a homepage for responding to complaints from customers regarding goods and services (targeted for TV commercials)" and "to a homepage for other customer services" are also possible. ). Access data such as a predetermined homepage address or a telephone number is broadcast in association with each of these four displayed buttons 76a to 76d (data broadcast), and is selected by the data broadcast tuner unit 52b. Has been stationed. That is, these homepage addresses and telephone numbers are displayed on the display 55.
Is not displayed on the screen indicated by the reference numeral 76, but is broadcast by data broadcasting as a part of TV CM image-linked data, is tuned by the data broadcasting tuner unit 52b, and is stored in the memory 72. , Are recorded in association with the information of the four buttons.
As described above, in the fourth embodiment, data such as the homepage address of the TV commercial provider is not displayed.
In order to display figures, images, names (character strings), etc., such as buttons 76a to 76d associated therewith,
When the user selects and clicks on the figure, image, or name (character string), the access unit 57 may obtain address data associated therewith. In the present embodiment, the screen 76 (broadcast by data broadcasting) of the TV CM image-linked data is further transmitted from the television receiver 50 to a near field such as Bluetooth (using radio waves) or infrared communication. It may be wirelessly transmitted (transferred) to a portable wireless terminal such as a portable telephone carried by the user by the distance wireless communication means. Then, the screen 76 (broadcast by data broadcasting) of the TV CM image-linked data in FIG. 7B is displayed on the display unit of the portable wireless terminal at hand of the user. The user can perform the desired operation at hand while viewing the display screen of the portable wireless terminal. For example,
When the user desires “access to the homepage” while viewing the screen 76 (broadcast by data broadcasting) of the TV CM image-linked data displayed on the display unit of the portable wireless terminal, The user operates the portable wireless terminal at hand, selects (clicks) the button 76a of “Go to order homepage” on the screen 76, and transmits the selected data to the communication function of the portable wireless terminal (for example, NTT DoCoMo in Japan. Using an “i-mode” function that is practically used as an additional function of a mobile phone, the user can access the address of the order homepage by wireless transmission and connect to the homepage. Then, after connecting to the order homepage, the user displays the screen of the order homepage (including an order form and the like) on the display unit of the portable wireless terminal at hand, and obtains necessary order data at hand. , And the entered order data can be transmitted wirelessly (via a public communication network) from a portable wireless terminal to an order destination (e-mail address, etc.) posted on a homepage. it can. Although the above described "an example in which a user inputs order data and wirelessly transmits using a portable wireless terminal at hand", in addition to this order, input of a questionnaire response of an image of a company or a product and wireless transmission, product In a similar manner, the user can also perform data entry and wireless transmission for requesting materials for services and services at hand using a portable wireless terminal.

Now, while the screen of FIG. 7B is displayed, the user uses the user instruction section 53 to
It is assumed that the user selects and clicks (instructs execution) a button 76a “Go to homepage for order” in the TV CM image linked data screen 76 of (b). Then, the access data obtaining unit 72 in FIG. 6 has the memory 71 transmit home page address data recorded in the memory 71 in association with the button 76a of “go to order home page”. Then, the access data acquisition unit 72 sends the home page address data acquired from the memory 71 to the access unit 57. The access unit 57 uses the transmitted homepage access data to send the modem 58 and the Internet 59
TV CM connected to the Internet 59 via
It accesses the homepage management server 61 of the providing side 60, accesses the "product order homepage", and displays the information of the homepage screen on the display control unit 54.
Send to The display control unit 54 displays the sent home page screen information on the TV CM image linked data screen 7.
6 and the main body image screen 73 are displayed in a partially overlapped state (see FIG. 7C). Note that “(TV CM) is displayed on the screen 76 of the TV CM image-linked data in FIG.
Buttons such as "Go to homepage for responding to customer complaints about products and services" and "Go to homepage for other customer services" so that users can access those homepages. It is also possible.

The user enters price settlement data such as his / her name, address, and credit number in the form of the “order form” 77a on the product order homepage screen 77 displayed on the display unit 55 in this manner. The user inputs necessary items such as the number of items to be ordered, and then, when the user clicks an image 77b of the “order button” on the homepage screen 77 with a mouse, the access unit 57
The data of the order form is transmitted to the commodity order homepage management server 61, and the order of the commodity and the settlement of the price can be completed. The above describes the operation when accessing the "product order homepage" according to the user's instruction.However, when accessing the "product information request homepage" or "product questionnaire response homepage", basically The same is true. Further, when the user selects the button “To the telephone for receiving inquiries from customers” on the screen 76 in FIG.
7, based on the telephone number data obtained by the access data obtaining unit 72 from the memory 71, via the modem 58 and the Internet 59, to the telephone 62 for receiving an inquiry from a customer in the TV CM provider 60. By making a call and connecting the telephone 70 of the user and the telephone 62 of the television commercial providing side, the user can make a telephone call with the television commercial providing side 60 while watching the television program. In the present embodiment, a homepage screen 77 obtained by accessing this homepage is further displayed.
(Here, a home page screen 77 displaying a format of an “order book” 66a for ordering a product and an “order button” 77b.
) Is transmitted from the television receiver 50 side by a user's instruction, for example, by a short-range wireless communication means such as Bluetooth (using radio waves) or infrared communication. Wireless transmission (transfer) to a terminal (not shown) may be performed. Then, the homepage screen 77 of FIG. 7C is displayed as it is on the display of the portable wireless terminal at hand of the user. The user, for example, looks at the display screen of this portable wireless terminal,
FIG. 7 displayed on the display unit of the portable wireless terminal at hand.
(C) Input necessary order data in the input frame of the order form 77a on the homepage screen 77 of the homepage 77,
Then, using the wireless communication function of the portable wireless terminal, the electronic mail address of the company providing the TV commercial image or the homepage address (or the electronic mail address posted on the homepage screen),
This order data can be transmitted wirelessly (via a public communication network). Also, here, the explanation was given of "an example in which a user inputs order data at hand using a portable wireless terminal at hand and wirelessly transmits". Wireless transmission,
Similarly, data input and wireless transmission for requesting materials of goods and services can be performed at hand by a user using a portable wireless terminal.

Embodiment 5 Next, a transaction apparatus using a television commercial image according to a fifth embodiment of the present invention will be described with reference to FIGS. The transaction device of the fifth embodiment has the same basic configuration as that described with reference to FIG. However, in the fifth embodiment, as shown in FIG. 8A, the “button for instructing access to the homepage of the TV commercial providing side” is displayed on the user instruction unit (remote control) 53 in FIG. 81 is different from the transaction apparatus of the fourth embodiment in that a button 81 for instructing access to a telephone for receiving an inquiry from a customer on the TV commercial providing side is provided in advance. I have. However, the other points are the same as those of the transaction apparatus of FIG. 6, and therefore, the operation of the fifth embodiment will be described below with reference to FIG.

In the fifth embodiment, first, FIG.
As shown in (b), the main body image screen 73 is displayed on the display 55.
Is displayed, and a television CM image screen 74 is displayed in a part of the display. At this time, the display 55
Although not shown in the figure, TV CM image linked data linked to the TV CM image is broadcast by data broadcasting, tuned by the data broadcast tuner unit 52b, sent to the memory 71, and temporarily stored in the memory 71. Is recorded. The TV CM image linked data broadcast in the data broadcast and recorded in the memory 71 remains undisplayed (recorded in the memory 71) on the display unit 55 according to a user's instruction.

Next, when the user wants to see the homepage of the TV commercial providing side on the displayed TV commercial image screen 74, the user operates the “homepage access” of the user instruction section (remote control) 53. The instruction button "81" is pressed. Then, a command signal to “access the homepage on the television commercial providing side” is wirelessly transmitted from the user instruction unit 53 to the access data acquisition unit 72 and the access unit 57 from the user instruction unit 53. Then, the access data obtaining unit 72 accesses the memory 71 to obtain homepage address data of the TV commercial providing side in the TV commercial image linked data recorded in the memory 71, and accesses the address data. Send to section 57. The access unit 57, based on the sent homepage address data, transmits a TV commercial connected to the Internet via a modem 58.
It accesses the homepage management server 61 of the providing side 60 and acquires the homepage screen information. Then, the access unit 57 transmits the acquired screen information of the homepage to the display control unit 54. The display control unit 54
The transmitted homepage screen information is displayed on the display unit 5.
5 is partially superimposed on the main body image screen 73 and the television CM image screen 74 displayed in FIG. 5 (FIG. 8C).
reference).

In the fifth embodiment, when the user wants to call the customer inquiry telephone of the television commercial providing side of the television commercial image displayed on the display unit 55, the user must input the user instruction. The "button for instructing access to the telephone for receiving customer inquiries on the TV commercial providing side" 82 of the section (remote control) 53 is pressed. Then, from the user instruction section 53, "Access the telephone for receiving customer inquiries on the TV commercial providing side."
Is wirelessly transmitted from the user instruction unit 53 to the access data acquisition unit 72 and the access unit 57. Then, the access data acquisition unit 72 accesses the memory 71 and converts the telephone number data of the customer inquiry receiving telephone of the TV CM providing side in the TV CM image linked data recorded in the memory 71. The telephone number data is obtained and sent to the access unit 57. The access unit 57, based on the transmitted telephone number data,
Via the modem 58, a call is made to an Internet telephone (Internet telephone) 62 of the TV commercial providing side 60 connected to the Internet. Then, the user's telephone 70 and the television CM providing telephone 62 are connected. Therefore, the user can make a telephone call with the TV commercial providing side while watching the TV program. In the third embodiment, the “TV commercial providing side 60” is the only “TV commercial providing company that is a company that produces, sells, or provides products, contents, and services targeted by the TV commercial”. No, "in response to a request or delegation from the TV commercial provider, accepting orders for goods, contents, and services produced, sold, or provided by the TV commercial provider, providing detailed information on the goods, contents, and services; An order-receiving and customer-service agent company that responds to complaints from customers of the products and services and provides other customer services for TV commercial providers.

(Expansion) In the third and fourth embodiments described above, the "homepage screen provided by the television CM providing side acquired by the access unit 57" (66 in FIG. 5, 77 in FIG. 8 is displayed on a part of the main body image screen 73, but in the present invention, it may be displayed on the outer peripheral portion of the main body image screen 73 (that is, the main body image screen 73). Reduce the size of 73,
In the screen of the display unit 55, the reduced main body image screen 7
The homepage screens 66, 77 and 78 may be displayed on the outer peripheral portion where 3 is not displayed.) In the present invention, the home page screen is displayed on the display unit 55.
Instead, for example, it may be displayed on the display screen of the remote controller (user instruction unit) 53 held by the user or on the display screen of a terminal such as a mobile phone held by the user. In the fourth embodiment,
"TV CM image linked data broadcasted by data broadcasting"
Screen 76 (see FIG. 7) is displayed on the main body image 73 of the display unit 55.
However, in the present invention, it may be displayed on the outer peripheral portion of the main body image screen 73 (that is, the size of the main body image screen 73 is reduced and the screen of the display unit 55 is reduced). Among them, the screen 76 of the TV commercial image linked data may be displayed on the outer peripheral portion where the reduced main body image screen 73 is not displayed). Also,
In the present invention, the screen 76 of the TV CM image linked data is displayed.
Is displayed on the display screen of the remote controller (user instruction unit) 53 held by the user, instead of the display unit 55,
The information may be displayed on a display screen of a terminal such as a mobile phone held by the user.

FIG. 9 shows an example of a main body image and a television commercial image displayed simultaneously and in parallel on a television screen in each embodiment of the present invention (the above-described first to fifth embodiments). . In the example of FIG. 9, one, two, or all of the four corners of the substantially square
The television CM images 81a, 81b, 81c, 81d each having a substantially triangular shape having a base opposed to the central portion of 0 are arranged and displayed. That is, in FIG. 9A, a substantially triangular television CM image 81 a is displayed at the lower left corner of the main body image 80 in parallel with the main body image 80. In FIG. 9B, the main body image 8
At the lower left corner and the upper right corner of FIG. 0, substantially triangular television CM images 81a and 81b are displayed simultaneously and in parallel with the main body image 80, respectively. FIG.
In (c), in all the four corners of the main body image 80,
The substantially triangular TV commercial images 81a, 81b, 81c,
81d are displayed simultaneously and in parallel with the main body image 80, respectively. As described above, in the example of FIG.
The images 81a to 81d are four of the substantially square main body images 80.
It is displayed in some or all of the two corners. Therefore, when viewed visually (based on the mutual positional relationship between the TV commercial image and the main body image), it is the center of the viewer's field of view (the part where the viewer watching the content pays particular attention). Each of the television CM images 81a to 81d hardly visually affects the central portion of the main body image 80 and its peripheral portion. Therefore, when viewed from the position, each TV commercial image 81
The presence of “a” to “81d” does not greatly obstruct or hinder the viewing and viewing of the main body image 80. Further, FIG.
In the example of, each of the television CM images 81a to 81d is formed in a substantially triangular shape having a base in the direction of the center of the main body image 80 (having a base opposed to the center). Therefore, when viewed visually (in view of the relationship between the shape of the TV commercial image and the main body image), the main body, which is the center of the viewer's visual field (the part that the viewer watching the content pays particular attention to) Each TV C
The M images 81a to 81d have almost no visual effect. Therefore, in the example of FIG.
The existence of the images 81a to 81d is almost effectively prevented from hindering or hindering the viewer from viewing / appreciating the main image 80 as the content of the program.

[0056]

As described above, according to the present invention, a television commercial can be interrupted by a viewer.
Can be prevented from being caused by the insertion of the "interest", and even if the viewing style of "time shift" becomes popular in the future due to the spread of PVR (Private Video Recorder), the TV commercial TV image broadcasting method, transaction method and device using TV CM, and TV CM image type switching device that can effectively broadcast TV commercials and are suitable for providing interactive services such as TV shopping Can be provided. In particular, according to the present invention, "PVR" (Private Video Recorder), which "records a whole TV program for one day, one week, or one month, for example, according to a user's instruction", has become popular. A time-shifted viewing style in which users can watch PVR-recorded television programs at any time of their choice. "
Has become popular, and the conventional "full-size TV commercial inserted in the middle of the main image of the program" is to skip only the TV CM image when playing a TV program recorded by PVR. (I.e., the conventional "TV CM image completely inserted in the middle of the main body image")
Even if the economic value of the TV broadcast is lost), by adopting the “TV CM image displayed in parallel with the main body image” as in the present invention, the TV CM image of the TV broadcast can be effectively used. (I.e., television commercial images as having economic value). In the past, the "communication means" called the Internet
Is well known for its homepage using the Internet and "Internet broadcasting" using the Internet (for example, a pointcasting service in the United States that distributes information such as news when the user's personal computer is not in use.
Japanese Patent Application Publication No. 9-269923 is a patent application publication by this US point cast.
In the “communication service” that distributes image information and the “communication service” in which stream information is continuously transmitted via the Internet, a “banner advertisement” (rectangular band-shaped advertisement ) Has been done to display. However, these are all related to "communication services" using the Internet,
This is completely different from the “broadcast service using television broadcast waves from television stations” of the present invention. In particular, traditional Internet technologies (including Internet broadcasting)
In the present invention, there is no idea of “calling out (extracting) data broadcast by data broadcasting from a television station from a television CM image displayed on a part of a television program”. In conventional Internet technologies (including Internet broadcasting), the idea of "using data broadcasting broadcasted from a television station" hardly exists as far as the applicants know.

According to the present invention, the television commercial image is displayed simultaneously or continuously or intermittently with the main image without interrupting the main image in the middle.
It is possible to avoid "giving viewers an inconvenience or inconvenience caused by inserting a TV commercial by interrupting the main image of the program". Further, in the present invention, the television commercial image is displayed at the same time as the main image, constantly or intermittently. Therefore, according to the transaction method or the transaction apparatus using the television commercial image of the present invention, the user slowly watches the television commercial image displayed constantly or intermittently (that is, displayed longer than before). However, it is possible to calm down and examine the content of the TV commercial image, and also to be able to calm down the memo of the contact information of the TV commercial providing side displayed in the TV commercial image slowly, so that the user can calm down. The opportunity to do business with the TV commercial provider can be greatly increased. (On the other hand, in the conventional method of temporarily interrupting the main body image and temporarily flowing the TV commercial image, the user can copy the TV commercial image. If you overlook it, it's already that TV commercial
In many cases, the user did not have the time to record the contents of the TV commercials, such as the telephone number of the contact provided by the TV commercial, without knowing what was included in the image. ). That is, according to the present invention, a TV commercial image can be displayed for a longer time than in the past, and a homepage on the TV commercial providing side can be accessed or changed based on the access data in the TV commercial image. Since it is possible to make a call to the CM provider, it is possible to greatly increase the opportunity to start a transaction between the user and the TV commercial provider (time and opportunity at which the TV CM provider can attract the user to the transaction). become. Further, in the transaction method and the transaction device using the TV commercial image according to the present invention, the user
The contact means (access destination) of the TV commercial providing side displayed in the TV commercial image is recognized by the recognizing means, and can be accessed by the access means. The TV commercial image can be used as a window for transaction between both parties. Further, in the transaction method and the transaction apparatus using the television commercial image according to the present invention, the user receives the television commercial image linked data linked with the displayed television commercial image by data broadcasting, and receives the television commercial image data.
The contact information (access destination) of the TV commercial providing side in the M-image linked data can be used to access the data by the access means. , And can be used as a point of contact for transactions between both parties. That is, according to the present invention, a TV commercial image is displayed for a longer time than in the past, and a homepage of a TV commercial providing side is accessed based on TV commercial image linked data broadcast by data broadcasting. TV commercials
Since it is possible to make a call to the provider, it is possible to greatly increase the opportunity to start a transaction between the user and the TV commercial provider (time and opportunity for the TV commercial provider to attract the user to the transaction). Become.

(A) In the present invention, the "TV CM image screen" broadcast from a television broadcasting station and received and displayed by a television receiver (see reference numeral 64 in FIGS. 5A and 5B) is referred to as an infrared ray. By wirelessly transmitting to the portable wireless terminal at hand of the user by short-range wireless communication means such as communication or Bluetooth, the user can view the TV commercial image at hand. When displaying a TV commercial image on a portable wireless terminal at hand of the user, rather than displaying it on a television receiver located a few meters away from the user, Since the contents can be understood more easily and reliably, the CM effect (such as the effect of inducing an order for a product targeted for TV commercial) can be further enhanced. Further, the user designates a range of an image portion such as a homepage address in the television commercial image displayed on the portable wireless terminal at hand, converts the image portion into character data by character recognition means built in the portable wireless terminal, The homepage can be accessed from the portable wireless terminal at hand via a public communication network. It is better to operate such a range designation, character recognition, access, and the like with a portable wireless terminal at hand of the user than with a television receiver located at a distance of 2 to 3 m from the user's position. For the user, this can be performed more easily and reliably. (B) Also, in the present invention, a “homepage screen” of an Internet homepage related to the television CM image screen “acquired” by the television receiver (FIG. 5)
See reference numeral 66 in FIG. 7B and reference numeral 77 in FIG. Note that the data on the “homepage screen” may be “received” or “acquired” by the television receiver, and may not be “displayed” on the television receiver). By short-range wireless communication means,
By wirelessly transmitting to the portable wireless terminal at hand of the user, the user can view the homepage screen at hand. "Generally contains many characters,
The user is more likely to display the "Internet homepage screen" on a portable wireless terminal near the user than on a television receiver located a few meters away from the user. Since the contents can be easily and surely understood, the effect of the CM (effect such as invitation to order of the target product of the TV commercial).
Can be further enhanced. In addition, the user enters his / her name and address in the input box on the order form screen on the homepage screen to create order data, for example. It can be wirelessly transmitted from a terminal to an e-mail address or the like posted on its homepage by e-mail or the like via a public communication network wirelessly. Such operations such as input of order data and transmission of order data are performed with a portable wireless terminal at hand of the user, rather than with a television receiver located at a distance of 2 to 3 m from the position of the user. This is easier and more reliable for the user. (C) In the present invention, “TV CM image-related data (data broadcasted from a television broadcasting station)” received (not necessarily displayed) by a television receiver (FIG. 7B Note that this "TV CM related data (broadcast by data broadcasting from a television broadcasting station)" is "received" by a television receiver.
(It may be "acquired" and not "displayed" on the television receiver) wirelessly to a portable wireless terminal at hand of the user by means of short-range wireless communication means such as infrared communication or Bluetooth. Thus, the user can view the “TV CM image-related data (data broadcasted from a TV broadcasting station by data broadcasting)” at hand. "TV CM image-related data (generally broadcasted in a data broadcast from a TV broadcasting station) which generally contains relatively many characters" is 2-3 m from the position of the user.
The user can more easily and surely understand the contents when displaying the information on the portable wireless terminal at hand of the user than when displaying the information on the television receiver at a distant position. , The effect of the CM (the effect of attraction to the product order, etc.) can be further enhanced. Also,
The user selects and clicks a button for accessing, for example, a product order homepage in the “TV CM image-related data (data broadcasted from a TV broadcasting station)”, and displays the homepage at hand. Wireless connection from a portable wireless terminal via a public communication network. Such an operation as selecting and clicking a button for accessing the order homepage in the screen of “TV CM image-related data (data broadcasted from a TV broadcasting station)” is also performed by the user. It is easier and more reliable for the user to operate with a portable wireless terminal at hand than to operate with a television receiver located a few meters away from the television receiver.

In the present invention, in particular, at least one of the four corners of the substantially square main body image is used as a television CM image displayed in a part of the main body image in parallel with the main body image. An approximately triangular television CM image (including characters) displayed at a location, the approximately triangular television C having a bottom facing the center direction of the main image.
When the M image is displayed, the following effects can be obtained. For a viewer of a general television program, the four corners of the substantially rectangular screen of the television are insignificant portions of the field of view, which are not particularly noticeable (not noticeable). Therefore, even when the main body image, which is the content of the program, is displayed, if the television CM image is displayed in the four corners, the viewer can view and appreciate the content (main body image). It does not become a big obstacle or hindrance. Then, at one or more of the four corner locations, a substantially triangular television CM image whose bottom faces in the direction of the center of the main body image is displayed (for example, the four corner locations are displayed). Display a substantially triangular display frame on one or more of the
When displaying M images (including characters),
For the user who is a viewer, the existence of the substantially triangular television CM image rarely hinders or hinders the viewing of the main body image as the content. This is because even if the substantially triangular television CM image is displayed on all or a part of the four corners, the viewer lacks some or all of the four corners of the main body image as the content. However, there is no effect on the central part and its peripheral parts (these are the main parts of the main image), so it is hardly noticeable visually. Because there is almost no).

In the age of digital television broadcasting, a PVR (Personal Digital Video) that records programs on a large-capacity hard disk
Video recorders) are expected to become widespread. It is said that the general television viewing style will change drastically when the PVR becomes widespread. That is, the general viewer does not sit in front of the television in time for the television broadcast, and for example, automatically records a month's worth of television programs on the PVR and wants to watch the television. In addition, it is expected that a style in which a favorite program is searched at high speed, reproduced, and watched will become common. However, if the viewing style of “recording once and playing back at desired time” becomes general, viewers will be able to skip only TV commercial images and play back at playback time. It is said. That is, conventionally,
In general, the style of watching a television broadcast from a television station in real time has been common, so, "While the main image showing the program content is being played, the main image is interrupted several times in the middle and the TV commercial image is played. Was an effective way to show TV commercial images to viewers, and that's why TV program sponsors paid large amounts of sponsorship to TV stations. But P
With the widespread use of VR, the viewing style of “recording once and playing back at your favorite time” has become common, and it has become common to skip TV CM images for playback. Is not effective as a method of displaying the TV commercial image to the viewer while the main body image is completely interrupted several times in the middle while the TV commercial image is played. In contrast to such a conventional method, the method of the present invention allows the main body image to flow without interruption,
At the same time, a television CM image is caused to flow on a part of the main body image or the outer peripheral portion thereof (because the main body image and the television CM image are broadcast after being synthesized at a television station, the television is transmitted to the viewer. (It is not possible to remove and view only the CM image.) Even if PVR is widespread and the viewing style of “record once and play back at your favorite time” has become common, viewers will not be able to watch TV commercials. Can be effectively displayed.

In the present invention, "the television commercial image is made to flow on a part of the main image or on the outer periphery thereof at the same time while the main image is flowed without interruption."
This method has never been anticipated in the case of television broadcasting broadcasted by radio waves from television stations. However, there is an example in which a "banner advertisement" is displayed on the screen of the Internet homepage. This "banner ad" displays an elongated rectangular advertisement on a part of the homepage screen. (Clicking on the banner ad with the mouse will access the homepage of the company that provided the banner ad. is there). However, this "banner advertisement" is designed to display an advertisement on a part of the Internet homepage where text and still images are the main contents, and "the television station broadcasts by radio waves" as in the present invention. This is completely different from a “TV CM image that is displayed by combining the main image with a part of the main image of the program content or on the outer periphery thereof”. It is impossible to deny the inventive step of a method.

In the present invention, a "TV CM of a type in which a TV CM image is displayed on a part or the periphery of the main body image simultaneously or concurrently with the main body image, always or intermittently.
"Broadcasting method" is a type in which many viewers are watching "while watching", such as sports relay programs such as baseball and sumo, national assembly relay programs, wide shows, news programs, and variety programs. Is especially effective. This is because, in programs where many viewers are watching while watching, the viewers are not always concentrated on the main image, so they can watch the TV commercial image displayed in parallel with the main image. This is because there is a high possibility that the user's attention is drawn (therefore, the CM effect of the TV commercial image of the type described above is large). On the other hand, the “TV commercial broadcasting method of a type in which a TV commercial image is displayed on a part or the periphery of a main body image concurrently with the main body image, always or intermittently” in the present invention is described as “movie "Programs where many viewers" focus and immerse "on the story of the program, such as programs and dramas," Is concentrated on the main body image, so it is unlikely that the viewer's attention is directed to the television CM image displayed in parallel with the main body image (therefore, the CM effect of the above-described type of television CM image is low). It can be said. However, even for "programs such as movies and dramas, which are viewed by many viewers in a concentrated manner", busy viewers may not be able to display " Is more likely to be more preferable. This is because the “movie / drama program including a TV commercial of the type displayed simultaneously and in parallel with the main body image” is a “conventional type in which the main body image is temporarily stopped completely and a TV CM is inserted between the two. in comparison with the movies and drama program "including a TV CM, all
It can reduce the physical program time (traditional Thai
Time for inserting TV commercials can be eliminated
Since there is an advantage in that order), for the busy viewer the viewing time of the TV is limited, it is more of the of the "movie-drama program, including a TV CM of the type that is parallel to display simultaneous and body image." , It is more likely that the program will be more satisfying. In addition, the body of drama, movie
Because images are not interrupted, drama, movie, etc.
There is no inconvenience that concentration and immersion in the main body image are interrupted
There is also a merit.

In the above description of the embodiment of the present invention, the program of the second channel is the same as the main image of the program of the first channel without interruption in the middle of the program. It is not possible to interrupt the main image halfway to insert a TV commercial image while the main image is being displayed, that is, from the start to the end of one program having the main image as a component. While not being performed, “a television CM image that is always or intermittently displayed on a part of the main body image or at least a part of the outer peripheral part of the main body image concurrently with the main body image” is displayed. The description has been made on the assumption that a “television program transmitted by a television broadcast wave or Internet broadcast” configured to be displayed together with the main body image is displayed.
However, in the present invention, the program of the second channel is a television program for displaying the same main body image as the main body image of the first channel, and is more than the number of times in the program of the first channel. When the display of the main body image is temporarily interrupted by a small number of times and the television commercial image is displayed only during that time, the display of the main body image is not interrupted temporarily. In a part of the main body image or at least a part of the outer peripheral part of the main body image, constantly or intermittently,
It may be for displaying a “TV program transmitted by TV broadcast radio waves or Internet broadcast” configured to display a “TV CM image to be displayed” together with the main body image. That is, in the present invention, "the whole body image is temporarily stopped,
During this time, the TV commercial image is inserted a smaller number of times than in the first channel, and when the main body image is displayed, the TV commercial image is inserted into a part of the main body image or a peripheral portion thereof. A program which is displayed simultaneously and in parallel with the program "may be set as the program of the second channel.

Further, in the present invention, in the program of the second channel, “a television CM image displayed in parallel with the main body image”, The television CM image displayed constantly or intermittently at least partially or at least part of the outer periphery of the main body image "is a television CM image data that is simultaneously transmitted as a plurality of television CM image data by a data broadcast wave from a television station. Is displayed on the program of the second channel, "simultaneously with the main image, at least a part of the main image or at least a part of the outer peripheral portion of the main image, constantly or intermittently. The "displayed TV commercial image" is a user-side TV program from a plurality of TV commercial image data transmitted simultaneously by the data broadcast wave from the TV station. Shows apparatus that is recorded in the user's gender, age, hobbies or preferences are those selected based on the user attributes like, it is desirable. A technique for selecting and displaying a television CM image suitable for a user attribute from a plurality of television CM image options is described in, for example, Japanese Patent Application Laid-Open No. H10-79711 (Commercial information management / reproduction method and broadcasting method). System). According to the present invention, a plurality of television CM images are broadcast by broadcast waves from a television station at the same time as a main image by data broadcasting, and user attributes (user gender) recorded on a television program display device (television receiver) on the user side. , Age, age group, occupation, occupation, hobby, taste), and select a television commercial image suitable for the user attribute, and display the selected television commercial image in parallel with the main image. Is scheduled.

According to the first, second, sixth and eighth aspects of the present invention, the main channel image of the first channel is
The main channel images of the second channel may not be the same (in the present invention, the first channel and the second channel may read “programs including the same main channel in parallel (almost At the same time).
In the present invention, the user (viewer) is generally required to select a program of a type including a television commercial image of the first channel or to select a television program of the second channel. Whether to generally select a type of program that includes a CM image is determined according to the content of each specific body image.
In general, choose which type of program you prefer.
(Switch to the desired one)
” . In the invention of claims 3, 4, 7, and 9 at the time of filing the application,
The main image of the channel and the main image of the second channel are expected to be the same as each other (in the present invention, the first channel and the second channel are the same main image. Is planned to be provided in parallel (almost at the same time). In this case, the user (viewer) includes a certain individual / specific body image
Regarding the program, the first type TV commercial and the second type
Select which type of TV commercial image you prefer
(Switching to a desired one) . Also, in the invention of claims 2, 4, 8, and 9 at the beginning of the filing of the present application, "all display of the main body image is performed less than the number of times in the program of the first channel during the television program. Is temporarily interrupted, and while displaying the television commercial video only during that time, when not temporarily interrupting the display of all of the main body image, it is also referred to as "a part of the main body image or A second channel or a second television for displaying a television program configured to display a television CM image to be displayed on at least a part of an outer peripheral portion of the main body image constantly or intermittently. Program display means "
This means that if the program on the first channel (or the first television program display means) is, for example, a one-hour drama and the main image is interrupted for a total of six TV commercial insertions in the drama, The program on the second channel (or the second television program display means) is, for example, a one-hour drama in which a main body image for inserting a television commercial for a total of three times less than the "six times" is used. This is the case when there is an interruption and the TV commercial image is displayed concurrently (always or intermittently) with the main body image. Even in this case, for the user (viewer), the second channel (or the second television program display) is compared with the program on the first channel (or the first television program display means). Means), "Because the number of times the main body image is interrupted is small,
Concentration and immersion in the body image such as llama
Inconvenient "," The number of times the main body image is interrupted is small.
The entire time of the main body image such as drama is shortened
So busy viewers can save time
"The main body image of drama etc. is not interesting and can be concentrated
When there is no TV commercial displayed at the same time,
The attention of the viewer is turned on, and the CM effect increases. "
There are advantages .

[Brief description of the drawings]

FIG. 1 is a diagram for explaining a method of broadcasting and displaying a TV commercial image according to a first embodiment of the present invention.

FIG. 2 is a block diagram for explaining a television CM image type switching device according to Embodiment 1 of the present invention.

FIG. 3 is a diagram for explaining Embodiment 2 (a modification of the embodiment described with reference to FIGS. 1 and 2) of the present invention.

FIG. 4 is a block diagram showing a transaction device using a television commercial image according to Embodiment 3 of the present invention.

FIG. 5 is a diagram for explaining the operation of the third embodiment.

FIG. 6 is a block diagram showing a transaction device using a television commercial image according to a fourth embodiment of the present invention.

FIG. 7 is a diagram for explaining the operation of the fourth embodiment.

FIG. 8 is a diagram for explaining the operation of the fifth embodiment of the present invention.

FIG. 9 is a diagram illustrating an example of a TV commercial image according to the embodiment of the present invention.

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) H04N 7/08 H04N 7/08 Z 7/081 (31) Priority claim number Japanese Patent Application No. 2000-111569 (P2000- (111569) (32) Priority date April 13, 2000 (April 13, 2000) (33) Priority claiming country Japan (JP) (31) Priority claim number Japanese Patent Application No. 2000-116443 (P2000-116443) ( 32) Priority date April 18, 2000 (April 18, 2000) (33) Priority claiming country Japan (JP) (31) Priority claim number Japanese Patent Application No. 2000-125584 (P2000-125984) (32) Priority Date April 26, 2000 (Apr. 26, 2000) (33) Priority claiming country Japan (JP) (31) Priority claim number Japanese Patent Application No. 2000-133704 (P2000-133704) (32) Priority date 2000 May 2, 2000 (2000.5.2) (33) Country of priority claim Japan (JP) (31) Priority claim number Japanese Patent Application No. 2000-195601 (P2000-195601) (32) Priority June 29, 2000 (June 29, 2000) (33) Priority claiming country Japan (JP) (31) Priority claim number Japanese Patent Application No. 2000-229741 (P2000-229741) (32) Priority date 2000 July 28 (July 28, 2000) (33) Countries claiming priority Japan (JP) F-term (reference) 5C025 CA02 CA09 CB10 DA01 DA04 5C056 AA05 BA01 CA06 CA13 DA06 DA11 EA02 EA06 5C063 AA01 AB01 AB03 AB05 AB11 AC01 AC05 AC10 CA23 CA29 CA36 DA01 DA05 DA07 DA11 DA13 DB09 5C064 BA01 BB10 BC18 BC23 BD02 BD08 BD09 5K101 KK18 NN01 NN18

Claims (10)

[Claims] 1. A first channel for displaying a television program configured to temporarily suspend all display of a main body image during a television program and to display a television commercial image only during the interruption, and In the middle of the program, the display of the main body image is continuously displayed without interruption, that is, from the start to the end of one program having the main body image as a component, the television commercial image While the main image is not interrupted halfway for the insertion of, `` in parallel with the main image, at least a part of the main image or at least a part of the outer peripheral portion of the main image. A second channel for displaying a television program which is configured to always or intermittently display a television CM image to be displayed, and TV broadcasting,
Or, to be transmitted by Internet broadcasting,
A method of broadcasting a program including a television commercial image. 2. Displaying a television program configured to temporarily suspend all display of the main body image at least twice or more in the middle of a television program and to display a television commercial image only during that period. In the course of the first channel and the television program, the display of all the main body images is temporarily interrupted for a number of times less than the number of times in the program of the first channel, and the television commercial image is displayed only during that time. Also, when not temporarily suspending the display of all of the main body image, "simultaneously with the main body image, a part of the main body image or at least a part of the outer peripheral portion of the main body image, always or intermittently TV C displayed on
A second channel for displaying a TV program configured to display “M image” is transmitted from a broadcast station side to a TV radio wave broadcast, a cable TV broadcast,
Or, to be transmitted by Internet broadcasting,
A method of broadcasting a program including a television commercial image. Wherein in the course of a television program, temporarily suspend all display the main picture, a first channel for displaying the television program that is configured to display the television CM image only during the The same main image as the main image of the program of the first channel is continuously displayed without interruption in the middle of the program, that is, the main image is used as a component.
From the start to the end of one program, the main image is not interrupted halfway for the insertion of the TV commercial image, and the message “The main image is simultaneously executed in parallel with the main image. A second channel for displaying a television program configured to display a television CM image to be displayed constantly or intermittently on a part of the main body image or at least a part of the outer peripheral part of the main body image. And, simultaneously or through a predetermined time lag, from a broadcast station side, by a television radio broadcast, a cable television broadcast, or an Internet broadcast, including a television CM image. How to broadcast the program. 4. A television program for displaying a television program which is configured to temporarily suspend all display of a main body image at least twice or more in the middle of a television program and to display a television commercial image only during that period. A first channel and the same main body image as the main body image of the program of the first channel;
, The display of all of the main images is temporarily suspended for a number of times less than the number of times in the program of the first channel, and only during that time, the television C
When displaying the M video and not temporarily suspending the display of all of the main body image, it is also referred to as “a part of the main body image or at least a part of the outer peripheral part of the main body image at the same time as the main body image. Broadcast simultaneously or through a predetermined time lag with a second channel for displaying a television program which is configured to display the displayed television commercial image “always or intermittently”. A broadcasting method of a program including a television CM image, wherein the program is transmitted from a station side by television radio broadcasting, cable television broadcasting, or Internet broadcasting. 5. The apparatus according to claim 1, wherein a part of the main image or an outer periphery of the main image displayed as a part of the program of the second channel is displayed in parallel with the main image. The television CM image that is always or intermittently displayed on at least a part of the unit ”is selected from“ a plurality of television CM image data transmitted simultaneously by the data broadcasting radio wave from the television station ”. , Selected based on user attributes such as sex, age group, occupation, hobbies, and preferences of the user recorded on the TV program display device side of the user. How to broadcast the program. 6. Temporarily interrupting the display of the main body image of a television program, and transmitting a television broadcast, cable television broadcast, or Internet broadcast including a first type of television commercial image inserted only during that time And a first television program display means for displaying a “coming television program” on a display device; and displaying the main image of the television program continuously without interruption on the way. From the start to the end of one program having an image as a component, the main image is not interrupted on the way to insert a TV commercial image. A second type of television commercial image, which is always or intermittently displayed on a part or at least a part of the outer periphery of the main body image, is displayed. Or a television program transmitted by Internet broadcast ”on a display device, and any one of the first type television CM image and the second type television CM image CM for selecting whether to display a program including a TV commercial image of the type
Image type selecting means; and a television CM for displaying, on the display device, a television program including a television commercial image of the selected type based on a signal from the television commercial image type selecting means.
An image type switching device, comprising: an image type switching unit. 7. Temporarily interrupting the display of the main body image of a television program, and including a first type of television CM image inserted only during that period, "transmitted by television radio broadcast, cable television broadcast, or Internet broadcast. TV program to be displayed on a display device, and a main body image displayed by the first TV program display device.
A television program including the same main image as the image, and the display of the main image of the television program is continuously displayed without interruption, that is, one program including the main image as a component starts. From the time it is done until it ends,
A second type that is always or intermittently displayed on a part of the main body image or on the outer peripheral part of the main body image without interrupting the main body image for the insertion of the TV commercial image. A second television program display means for displaying, on a display device, a "television program transmitted by television wave broadcasting, cable television broadcasting, or Internet broadcasting" displaying the television commercial image of the first type, The main body image of the program including the television CM image of the second type and the main body image of the program including the television CM image of the second type are broadcast in synchronization with each other in advance, and one of the first and second types is used. While displaying the program including the television CM image of the other type, the user changes the display of the program including the television CM image of the one type from the display of the program including the television CM image of the other type. A television CM image type switching means for displaying the above-mentioned "program including a television commercial image of the type that the user has desired to switch" on the display device when the switching to the set display is desired. TV CM image type switching device. 8. A television broadcast, a cable television, wherein a display of a television commercial is temporarily interrupted at least twice or more in the course of a television program, and a television commercial image is displayed only during the suspension. First television program display means for displaying a “television program transmitted by broadcast or Internet broadcast” on a display device; and the number of times of the main body image being smaller than the number of times in the program of the first channel. Temporarily suspends all displays and displays TV commercials only during that time.
When not temporarily suspending the display of all of the main body image, also `` simultaneously with the main body image, at least part of the main body image or at least a part of the outer peripheral portion of the main body image, constantly or intermittently Second television program display means for displaying, on a display device, a "television program transmitted by television wave broadcasting, cable television broadcasting, or Internet broadcasting" configured to display a "displayed television CM image". And a television CM for selecting which type of the television CM image of the first type and the television CM image of the second type is to be displayed.
Image type selecting means; and a television CM for displaying, on the display device, a television program including a television commercial image of the selected type based on a signal from the television commercial image type selecting means.
An image type switching device, comprising: an image type switching unit. 9. A television broadcast, a cable television, wherein a display of a television commercial is temporarily interrupted at least twice or more in the course of a television program, and a television commercial image is displayed only during that period. A first television program display means for displaying a “television program transmitted by broadcast or Internet broadcast” on a display device, and a main body image displayed by the first television program display means
A television program including the same main body image as the image,
The display of all of the main body images is temporarily interrupted by the number of times less than the number of times of the program of the channel of the channel, and the television commercial image is displayed only during that time, and the display of all of the main body images is not temporarily interrupted. Sometimes, simultaneously or in parallel with the main body image, at least a part of the main body image or at least a part of the outer peripheral portion of the main body image, a television CM image to be displayed is displayed intermittently or intermittently. Configured "TV program transmitted by TV radio broadcast, cable TV broadcast, or Internet broadcast"
TV program display means for displaying on a display device, a main body image of a program including the first type of TV commercial image, and a main body image of a program including the second type of TV commercial image. Are broadcast in synchronization with each other in advance, and while displaying a program including the first or second type of television commercial image, the user includes the one type of television commercial image. When it is desired to switch from the display of the program to the display of the program including the television CM image of the other type, the aforementioned “program including the television CM image of the type desired by the user” is displayed on the display device. And a television commercial image type switching unit for causing the television commercial image type to be switched. 10. The television receiver according to claim 6, further comprising: a portable speaker device used by a user at hand, and an audio signal corresponding to the second type of television commercial image of the television program. TV CM sound extraction means for extracting from a transmission signal, TV CM sound transmission means for wirelessly transmitting the TV CM sound from the TV CM sound extraction means to the outside, and TV from the TV CM sound transmission means And a speaker control means for outputting television CM audio from the portable speaker device based on the CM audio signal.