JPS60176373A - Picture recording medium - Google Patents

Abstract

PURPOSE:To attain advertisement by mixing an advertisement video image to a main video image so that the advertising video is displayed at the circumference part of a reproduced pattern together with the main video at the same time thereby not sacrifycing the main video information and inserting the advertising information. CONSTITUTION:The main video 1 is fed to a mixer 2, where it is mixed with the advertising information signal supplied from a mixer 3. An advertising video signal 4 where the company name of a sponser and name of commodity are inserted in a scenery picture, an advertising character signal 5 such as the name of sponser and commodity name and an advertising symbol signal 6 such as trade mark of sponser and company mark are applied to the mixer 3. When the advertising information signal is mixed to the main image signal at the mixer 2, the said advertising information signal is placed at the circumference of the screen. Moreover, the output of the mixer 2 is fed to a mixer 7, where the main sound signal 8 is mixed and an advertising sound signal 11 is also mixed as required and recorded on a video disc by a recording circuit 9.

Description

DETAILED DESCRIPTION OF THE INVENTION "Field of Industrial Application" The present invention relates to image recording media to which video discs, compact discs, etc. are applied.

[Background Art and its Problems] In recent years, video software using image recording media such as video tapes and video disks for VTRs has become significantly popular. Attempts have also been made to digitally record video information using compact discs, which were developed for audio signal playback, and it is thought that video software will further develop in the future. However, video software is relatively expensive.

It cannot be said that the burden on the purchasing user is small.

In order to solve this problem, the present invention aims to reduce the price by inserting advertising information into video software and allocating the advertising revenue to part of the production cost of the video software. Video disc 8 Video software using video tapes, compact discs, etc. is a video media with excellent appeal, just like television, etc., and the number of people who receive information is relatively large, and it is often used as an advertising medium. It has all the necessary characteristics.

"Objective of the Invention" The object of the invention is to insert advertisement information without sacrificing the main video information. This aims to provide an image recording medium that has an advertising function and can also be made at a low price.

"Summary of the Invention" This invention provides a method in which a main video signal and an advertising information signal are mixed and a first video signal is recorded so that an advertising video is displayed simultaneously with the main video on the periphery of the playback screen. This is an image recording medium characterized by the following.

“Embodiment” An embodiment of the present invention will be described below with reference to one drawing. FIG. 1 shows a configuration for recording a recording signal on a single image recording medium. In Fig. 1, the main video signal indicated by 1 is supplied to mixer 2G, and is passed through mixer 3 to 1.
Mixed with advertising information signal.Mixer 3G moke,
Advertising video signal 4. An advertisement character signal 5 and an advertisement symbol signal 6 are supplied grb.

Advertisement video signal 4 has the advertiser's company name and product name in a landscape picture.
This insertion key 2 is also a signal representing images, such as images of how to use the product. The advertisement character signal 5 is a character signal expressing the advertiser's name, product name, and specifications regarding the product.

The advertising symbol signal 6 is a child signal representing a trademark mark of an advertiser, a company mark, etc. When the mixer 2G mixes the 10 main video signals and the advertisement information signal, the first one is placed so that the advertisement information signal is located at the periphery of the screen.
Ru.

- As an example, the main video signal 1 and the advertisement information signal are defined by a common synchronization signal G, the peripheral part of the screen is defined by this synchronization signal, and the advertisement information signal is mixed and transmitted at the timing of this peripheral part. fLru.

FIG. 3 shows some examples of insertion positions of advertisement information, and in FIG. 3, 20 indicates a playback screen. Third
Figure A shows a strip-shaped advertisement information display area 21A along the upper side of the playback screen 20, and Figure 3B shows a strip-shaped advertisement information display area along the lower side G of the playback screen 20q. 21B is provided. 3C and the third diagram provide an advertisement information display area 21C of a predetermined width along one left and right side G of the playback screen 20 and an advertisement information display area 21D of a predetermined width along the other side Q, respectively. It is.

In FIG. 3E, a strip-shaped advertisement information display area 21B is provided along the upper and lower sides G of the 3-playback screen 20.

FIG. 3F shows a frame-shaped advertising information display area 21F along the four sides G of the playback screen 20.
As shown, by providing the advertising information display areas 21A to 21F on the periphery of the playback screen 20, advertising information can be presented to the viewer G with a little sacrifice of the main video information. Not only spatially, but also temporally, C. may be reduced to the extent that the main video information is impaired. In other words.

Advertising information is not always presented on the playback screen 20.

For example, an advertisement image may be presented for 30 seconds at 10 minute intervals.

The output signal of mixer 2 is supplied to mixer 70.

The main audio signal 8 is mixed into the output signal of the mixer 2. The output signal of the mixer 7 is supplied to the recording circuit 9G21.
A recording signal is taken out to the output terminal 10. The recording circuit 9 has three configurations depending on the type of image recording medium. For example, in the case of video discs.

The video signal is FM modulated. This FM modulated video signal is supplied as a recording signal to the optical modulator O, and the recording laser beam is modulated to the first . This recording laser beam is applied onto a rotating disk and irradiated onto a first photoresist. In the case of magnetic tape, the luminance signal is subjected to FM modulation, and the carrier wave of the carrier color signal is converted to a low frequency signal.
b, FM modulated luminance signal and frequency conversion 2t
When the conveyed color signals are mixed and a recording signal is formed, this recording signal is supplied to the rotating head G (n7). The recording circuit 9 has a built-in A/b converter.

The recorded signal may be in the form of a digital signal.

In addition, as shown by the broken line, the advertising audio signal 11 is supplied to the mixer 7G, and markings indicating that the video is an advertising video are added, or audio music, sound effects, onomatopoeia, q, etc. are added as a secondary feature. You can also strain G.

＼The above-mentioned image recording medium is used for reproduction from an optical head or a magnetic head, as shown in Fig. 2G.
Here, the signal is supplied to the reproducing circuit 13 from an input terminal 12. The regeneration circuit 13 performs processing such as FM demodulation, and outputs an advertisement video signal and an audio signal. A regenerative signal including 2 is obtained. This playback signal is supplied to the video/audio separation circuit 14, and the video signal (main video signal and advertising information signal) is sent to a video playback device (for example, a monitor receiver).
15 & this supply.

The audio signal is supplied to the speaker 16G. As described above, a reproduced image including an advertisement image is projected on the video screen of the video reproducing device 15 at the periphery thereof.

"Effect of the invention" This invention functions as an advertising medium.

Because of the advertising revenue G, it is possible to realize an image recording medium that can be made at a low price. This invention.

Since the advertising image is presented on the periphery of the playback screen, the sacrifice to the main video information can be minimized.

[Brief explanation of the drawing]

FIG. 1 is a block diagram of a recording system according to an embodiment of the present invention, FIG. 2 is a block diagram of a reproduction system according to an embodiment of this invention, and FIG.
The figure is a schematic diagram illustrating the operation of an embodiment of the present invention. 1...Main video signal, 2,3.7...Misensu-, 20...Playback screen, 218-21F...
・Advertisement information display area. Agent: Tomo Sugiura Figure 1 Figure 2 q

Claims (1)

[Claims] An image recording medium characterized in that an advertising video is displayed simultaneously with the main video on the periphery of a playback screen, and a video signal in which the main video signal and the advertising information signal are mixed is recorded.