JP2002032402A - How to provide advertising information - Google Patents

Abstract

(57) [Summary] [Problem] To provide a method of providing advertisement information which aims to eliminate inconvenience regarding a provided place. An advertisement server receives advertisement information from an advertiser terminal in advance and stores the advertisement information in an advertisement information database. At the same time, distribution conditions such as a distribution area to which the advertisement information is distributed are received as attribute information and stored in the advertisement attribute information database DB5. And in the “stay area analysis delivery service”, the stay rate in that area is
Advertisement information is distributed from the advertiser terminal 3 to mobile terminals that are equal to or greater than the lower limit of the stay rate specified. On the other hand, in the “current position determination distribution service”, advertisement information is directly distributed to a portable terminal currently located in the area.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method for providing advertisement information which solves the inconvenience relating to a provided place.

[0002]

2. Description of the Related Art In recent years, mobile phones and PHSs (Personal Hand
A service for providing advertisement information to mobile terminals such as a yphone System) terminal by e-mail or the like is being implemented. Using such services, advertisers can provide timely advertising information to mobile device owners who will be future customers, and mobile device owners can use the advertising information to obtain various benefits in consumer life. Can receive.

[0003]

However, in the conventional method of providing advertisement information, the mobile terminal holder and the advertisement information are provided simply by designating the providing time. There is a concern that information may be provided at a timing contrary to the above circumstances. In other words, the portable terminal holder has a large activity area, and thus often has the possibility of receiving advertisement information at an inconvenient location.

[0004] For example, a pub serving as an advertiser usually designates a time near the evening as an advertisement distribution time. However, when a portable terminal holder is taking a university night lecture during that time, it is provided instead. Advertising information can be annoying. On the other hand, the advertiser may reduce sales by providing such advertising information.

Accordingly, the present invention has been made in view of the above-mentioned conventional problems, and an object of the present invention is to provide a method for providing advertisement information which aims to eliminate the inconvenience relating to a place to be provided. is there.

[0006]

According to a first aspect of the present invention, there is provided a method for providing advertisement information, comprising the steps of: In the method for providing advertisement information when providing advertisement information, a step of obtaining a provision condition regarding an area where the advertisement information is provided, and a step of obtaining information regarding an area where the mobile terminal is present as presence area information, Providing the advertisement information when the presence area information satisfies the provision condition.

According to the first aspect of the present invention, the advertisement information is provided when the presence area information relating to the area where the portable terminal is present satisfies the provision condition, so that the location where the advertisement information is provided is provided. Inconvenience can be eliminated.

[0008] According to a second aspect of the present invention, there is provided the advertisement information providing method according to the first aspect, wherein the providing conditions include a request for an area to which the advertisement information is provided and the area. The lower limit of the stay rate of the mobile terminal in the above is received from the terminal of the advertisement requester, and the stay rate of the mobile terminal in the desired area is obtained as the presence area information.

In the present invention according to claim 2, the "stay rate of the portable terminal in the area" means that the portable terminal stays in the desired area for a predetermined period (for example, one month) in the past. ) Is the ratio of time spent. Therefore, according to the present invention, it is possible to supply the advertisement information to the portable terminal holder who is not in the area. Moreover, since the advertisement information is provided when the stay rate is equal to or higher than the lower limit, the advertisement information can be provided to the portable terminal holder who frequently visits or is based in the area.

[0010] According to a third aspect of the present invention, there is provided the advertisement information providing method according to the first aspect, wherein, as the providing condition, a request for an area in which the advertisement information is provided is requested. An area in which the mobile terminal is present when the advertisement information is provided is obtained from the terminal of the user, and the area where the mobile terminal is present is obtained as the presence area information.

According to the third aspect of the present invention, when the request for the area in which the advertisement information is provided is received from the terminal of the advertisement client via a network such as the Internet as a provision condition, and the advertisement information is provided, Since the area where the mobile terminal is present is determined as the presence area information, the advertisement information can be directly supplied to the mobile terminal holder in the area.

[0012] According to a fourth aspect of the present invention, there is provided the advertisement information providing method according to the third aspect, wherein a request for an area for receiving the advertisement information from the portable terminal holder is provided. Receiving the advertisement information when the mobile terminal is present in the area.

According to the fourth aspect of the present invention, the portable terminal provides the advertisement information when the portable terminal is located in the area where the provision is desired. Therefore, the advertisement information is provided to the area other than the area. It is possible to prevent such inconvenience.

According to a fifth aspect of the present invention, there is provided a method for providing advertisement information according to any one of the first to fourth aspects, wherein the time for providing the advertisement information is designated. Is received from the terminal of the advertisement requester, and the advertisement information is provided at the designated time.

According to the fifth aspect of the present invention, the advertisement information is provided at the designated time, so that the advertisement information can be provided at a timing according to the desire of the advertiser or the like.

According to a sixth aspect of the present invention, there is provided a method for providing advertisement information according to any one of the first to fifth aspects, wherein the provision of the advertisement information is performed by an electronic mail and a call. The communication is performed by at least one of the communication means.

According to the present invention, the advertisement requester or the portable terminal holder can provide the advertisement information by selecting at least one of the electronic mail and the telephone call.

A method for providing advertisement information according to claim 7 of the present invention is the method for providing advertisement information according to any one of claims 1 to 6, wherein the amount of the provided advertisement information is detected. And recording, and charging the advertisement requester based on the recording.

According to the seventh aspect of the present invention, it is possible to charge as a compensation for the service of providing the advertisement information, and to use the income obtained thereby as an operation cost of the advertisement information providing service.

An advertisement information providing method according to an eighth aspect of the present invention is the advertisement information providing method according to any one of the first to seventh aspects, wherein the mobile terminal has a call function. And providing the advertisement information using the call function, detecting and recording the number of incoming calls, and providing the record for calculating the call charge discount.

According to the eighth aspect of the present invention, the record of the number of incoming calls is provided to a mobile communication service company or the like for the calculation of the discount of the call charges, so that the portable terminal holder can provide the advertisement information. You can receive discounts on call charges according to the number of calls.

[0022]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, an embodiment of a method for providing advertisement information according to the present invention will be described in detail with reference to the drawings.

FIG. 1 is a diagram showing a configuration and a use form of an advertisement server to which an embodiment of the present invention is applied. The advertisement server 1 obtains position information of a portable terminal 2 such as a PHS terminal having a liquid crystal display panel from a position information center 50, and transmits the position information and an advertiser terminal (hereinafter referred to as an advertiser terminal) 3 to the Internet. A computer system that supplies advertisement information to the mobile terminal 2 via the mobile communication network NET2 based on distribution conditions such as a distribution time and a distribution area registered via the NET1. It is managed and managed by service providers who earn fees.

Prior to a specific description, two types of advertisement distribution services performed by the advertisement server 1 will be described. The “stay area analysis / delivery service” allows an advertiser to specify in advance an area to which an advertisement is to be delivered (delivery area), a lower limit of the stay rate, and a delivery time. This is a service that distributes advertisement information to mobile terminals that are equal to or greater than the lower limit of the specified distribution time. On the other hand, the “current position determination distribution service” allows an advertiser to specify a distribution area and a distribution time in advance, and distributes the advertisement information to mobile terminals actually existing in the specified distribution area at the distribution time. Service.

[Configuration of Advertising Server 1] The advertising server 1 includes a CPU for performing various arithmetic processing, a RAM for temporarily storing data and programs, a CD-ROM drive for reading processing programs from a CD-ROM, This is a computer system including a magnetic storage device (such as a hard disk) for storing various information such as advertisement information and a network adapter for connecting to the Internet NET1 via a router. Here, the processing program is a “server program” for realizing a web server function, and a page description language Hyper Text Markup Language
And a CGI (Common Gateway Interface) program for performing various processes. "Server program" is http
According to (Hyper Text Transfer Protocol), processing is performed while communicating with a web browser mounted on the advertiser terminal 3. More specifically, an HTML file or an associated image file is transmitted to a web browser, control information or data transmitted by a mouse operation or the like on the web browser is received, and processing is performed by a CGI program. The result is also transmitted to the web browser of the advertiser terminal 3 in the form of an HTML file.

An advertiser database DB1 in which information on advertisers is stored in the magnetic storage device of the advertisement server 1.
A portable terminal database DB2 in which information such as a portable terminal number relating to the portable terminal is stored, a positional information database DB3 in which positional information of the portable terminal 2 is stored, and a distribution schedule database DB4 in which an advertisement distribution schedule is stored. An advertisement attribute information database DB5 in which attribute information on various types of advertisement information requested by an advertiser or the like is stored, and an advertisement information database DB6 in which text / image files including various types of advertisement information are stored.

The magnetic storage device has a program storage unit (not shown) for storing a processing program read by the CD-ROM drive. This processing program may be stored in a computer-readable recording medium other than the CD-ROM, such as a semiconductor memory, a magnetic disk, an optical disk, a magneto-optical disk, and a magnetic tape. If the processing program is read from such a recording medium and executed by the CPU, the embodiment of the present invention can be realized on an arbitrary server.

Here, the portable terminal database DB2 and the advertisement attribute information database DB5 will be described in more detail with reference to FIG. FIG. 2 is a diagram showing the contents of records constituting the mobile terminal database DB2 and the advertisement attribute information database DB5.

A mobile terminal number is recorded in each record constituting the mobile terminal database DB2, and management based on this is performed. In addition, each record includes an e-mail address for a terminal capable of sending and receiving e-mails,
When it is desired to receive an advertisement only in a specific area, the area (referred to as a desired reception area) is registered and set. The mobile terminal database DB2 is also used for registering and storing information regarding the mobile terminal.

An advertisement registration number is recorded in each record constituting the advertisement attribute information database DB5, and management based on this is performed. Each record also includes the advertiser number of the advertisement distribution source, the type of distribution service (“stay area analysis distribution” or “current position determination distribution”), and the type of distribution means (call mode or mail mode). , The distribution area, the file names of text files, audio files, still image files, video files, etc. that constitute the advertising information, the distribution time setting information, the advertising fee payment method setting information, and the lower limit of the stay rate Stored as needed. Note that files such as text files that constitute the advertisement information are stored in the advertisement information database D separately from these attribute information.
It is stored in B6.

[Processing Function of Advertising Server 1] Returning to FIG. 1, the description will be continued. The advertisement server 1 includes, as its processing functions, an advertiser registration unit 11, a mobile terminal registration unit 12, a position information acquisition unit 13, a distribution schedule creation unit 14, an advertisement registration unit 15, an advertisement distribution unit 16, It includes a call processing unit 17, an e-mail processing unit 18, and a billing processing unit 19.

[0033] The advertiser registration unit 11 is an Internet NE.
Attribute information such as an advertiser's name, address, telephone number, and e-mail address is input via T1, and the advertiser is examined by a built-in advertiser examination function. Then, an “advertiser number” is assigned to the advertiser that has passed the examination, and the attribute information described above is stored in the advertiser database DB1 in association with this.

The mobile terminal registration unit 12 receives a reception application from the mobile terminal 2 that wants to receive the advertisement information via the mobile communication network NET2 or the like, and stores the terminal number in the mobile terminal database DB2. In addition, a reception request is received from the portable terminal 2 capable of sending and receiving e-mails by e-mail or the like, and the terminal number and the e-mail address are stored in the portable terminal database DB2. In addition, the requested reception area is stored in the mobile terminal database DB2 as needed.

The position information acquisition unit 13 notifies the position information center 50 of the mobile terminal number registered in the mobile terminal database DB2 in advance and requests registration, thereby obtaining the position information of the mobile terminal requested from the position information center 50. (Coordinate information composed of latitude and longitude) and time information at that time are received periodically, for example, every 20 seconds, and stored in the position information database DB3. Further, if a request to acquire position information is made to the position information center 50 together with the portable terminal number, the position information of the portable terminal can be acquired at any time.

The distribution schedule creation unit 14 creates an advertisement distribution schedule based on the position information stored in the position information database DB3, and stores it in the distribution schedule database DB4.

The advertisement registration unit 15 is an Internet NET
1, the registration of the advertisement is received from the advertiser terminal 3 and the attribute information is registered in the advertisement attribute information database DB5, while the advertisement information itself is stored as a file in the advertisement information database DB6. In addition, an advertisement content examination function for examining the content of the advertisement information is provided.

The advertisement distribution unit 16 notifies the call processing unit 17 or the e-mail processing unit 18 of the mobile terminal number or the e-mail address according to the distribution schedule stored in the distribution schedule database DB4, Make a call or send an e-mail. The call processing unit 17 and the e-mail processing unit 18 read a file from the advertisement information database DB6 under the control of the advertisement distribution unit 16, thereby constructing the advertisement information, and transmitting the advertisement information to the mobile terminal 2 by telephone call and e-mail. I do.

Next, the processing performed by the advertisement server 1 will be described. [Registration of Advertiser Information] FIG. 3 is a diagram showing an advertiser registration screen SC1. When the advertiser connects to the advertisement server 1 from the advertiser terminal 3 using a web browser, the advertiser registration unit 1
1 displays an advertiser registration screen SC1. Advertisers
Enter your company or personal name, address, phone number, and email address. Then, when the registration button BTN11 is clicked, the information of these advertisers is
And temporarily stored in the working memory. Then, the advertiser registration unit 11 examines whether the advertiser is a company that operates a service or the like that is legally recognized by collating with a blacklist or the like.

[Advertiser Examination] FIG. 4 is a flowchart showing the flow of the advertiser examination. When the advertiser examination function is activated in the advertiser registration unit 11, the advertiser registration unit 11
In step S1, an advertiser examination is performed. Here, a credit check is requested from a credit check company, and the result of collation with the blacklist is returned. If the review determines that the advertiser is eligible (OK)
Proceeding to step S3, the advertiser registration unit 11 gives the advertiser number and notifies the advertiser terminal 3 of the advertiser number. On the other hand, the advertiser is disqualified by the review (N
G), the advertiser terminal 3 is determined in step S5.
Is notified to that effect. Only after such an advertiser examination, the advertiser can register the advertisement information.

[Registration of Advertising Information] FIG.
It is a figure showing C2. The advertisement registration unit 15 transmits the HTML file to the advertiser terminal 3 that has requested registration, and displays the advertisement registration screen SC2. The advertiser has an ad registration screen S
The following inputs and selections are made in C2. That is, the pre-assigned advertiser number is input into the input area, and one of the two types of advertisement distribution services provided by the advertisement server 1 is selected. When button BTN21 of advertisement registration screen SC2 is clicked, advertisement registration unit 15 displays advertisement distribution area selection screen SC3.

[Selection of Advertisement Distribution Area] FIG. 6 is a diagram showing an advertisement distribution area selection screen SC3. The HTML file forming the advertisement distribution area selection screen SC3 incorporates the names of prefectures and the names of cities, towns and villages in advance in the HTML file. On the screen SC3, the selection of the prefectures and the selection of the selected prefectures are performed. The municipalities are selected. In addition,
Although not shown, a distribution area is determined by selecting an area in the municipalities. Note that the distribution area does not need to be an area based on the administrative district, and can be defined as needed.

In the advertisement distribution area selection screen SC3, a button BTN31 for allowing an advertiser who desires the "stay area analysis and distribution service" to set the lower limit of the stay rate is set.
Is displayed. When an advertiser clicks this button,
The advertisement registration unit 15 displays the stay rate setting screen SC4.

[Setting of Stay Ratio] FIG. 7 shows a stay ratio setting screen S
It is a figure which shows C4. The advertiser selects the lower limit of the stay rate on this screen SC4, and the options and the check boxes are displayed in association with each other in advance. The advertiser can check any of the check boxes to make a selection and click button BTN41 to return to screen SC3 in FIG. Further, the screen SC3 of FIG.
By clicking the button BTN33, the screen SC2 can be returned.

When the button BTN23 displayed on the advertisement registration screen SC2 in FIG. 5 is clicked, the advertisement registration unit 15 displays a distribution time designation screen SC5.

[Specification of Distribution Time] FIG. 8 is a diagram showing a distribution time designation screen SC5. The advertiser selects the month, day, hour, and minute options incorporated in the HTML file in advance on the delivery time designation screen SC5, and designates the date and time of the advertisement delivery. Also, by specifying a start date and an end date, advertisement distribution can be performed periodically (for example, every day) during that period. Add button B
When the TN 51 is clicked, a plurality of settings can be made by additionally setting the date and time on the screen SC5. Then, when the button BTN53 on the screen SC5 is clicked, it is possible to return to the advertisement registration screen SC2.

When the button BTN25 displayed on the advertisement registration screen SC2 in FIG. 5 is clicked, the advertisement registration unit 15 displays the advertisement fee payment method selection screen SC6.

[Selection of Advertising Charge Payment Method] FIG. 9 is a diagram showing a selection screen SC6 of an advertisement charge payment method. By checking the check box on this screen SC6, it is possible to select one of a method of including the advertisement fee in the telephone charge and a method of transferring from the predetermined account. If the former is desired, enter the telephone number in the telephone number input area on the screen. On the other hand, if you want the latter, select the financial institution name and branch name on the screen,
Enter your account number. When the input / selection relating to the payment method is completed and the button BTN61 on the screen SC6 is clicked, the advertisement registration unit 15 displays the advertisement registration screen SC2 again.

In the advertisement registration screen SC2 of FIG. 5, either an e-mail or a voice call can be selected as a communication means. Such selection is made by checking a check box corresponding to each communication means. Note that the distribution mode by e-mail is called “mail mode” and the distribution mode by voice call is called “call mode”.

[Registration of Advertisement Information] On the advertisement registration screen SC2, the advertiser inputs the attribute information such as the distribution conditions as described above, and then inputs the advertisement information itself. That is, the character information is input to the character input area of the screen SC2 or specified by the file name.

A video consisting of a still image, a moving image, and a sound is usually specified by a file name. However, when the advertiser terminal 3 includes an image pickup means such as a still image camera, or when a video recorder or the like is connected. It is also possible to take in the advertisement information at that time by the camera, the video recorder or the like.

The voice is an indispensable input element particularly when the “call mode” is set, and is usually specified by a file name. However, the advertiser terminal 3 includes a voice input device such as a microphone. In such a case, it is also possible to take in sound using the microphone or the like.

For example, if the pub is an advertiser, a specific password and a text including information indicating that a discount is given to a customer who knows the password when visiting the store, and an image file of the storefront or interior Etc. are registered as advertisement information.

As described above, when the registration of the attribute information such as the distribution condition and the advertisement information is completed and the end button BTN27 of the screen SC2 is clicked, these data are transferred from the advertiser terminal 3 to the advertisement server 1. After being collectively transmitted and stored in the work area, the advertisement registration unit 15 examines the contents of the advertisement.

[Examination of Ad Content] FIG.
5 is a flowchart for describing processing by an “advertisement content examination function” of No. 5; When the "advertisement content examination function" is activated, in step S11, the advertisement registration unit 15 examines the advertisement information for expressions such as slander, slander, discrimination, and the like. If it is determined that the advertisement distribution is possible (OK) as a result of the examination, the process proceeds to step S13, where the registration content is transmitted to the web browser of the advertiser terminal 3 to request the content confirmation.
In response to this, the advertiser terminal 3 sends a notification to the advertisement server 1 to confirm the content or a request to start over. In step S17, the content of the confirmation notification is determined.

If it is determined in step S17 that the notification (OK) indicates that the content is to be confirmed, the process proceeds to step S19, where the attribute information such as distribution conditions and the advertisement information are managed in the advertisement server 1. Give an advertising registration number for. In a succeeding step S21, the attribute information and the advertisement information are stored in the advertisement attribute information database DB5 and the advertisement information database DB6, respectively.

On the other hand, if it is determined in step S17 that the request is a retry request (NG), the flow advances to step S23 to delete the registered contents once stored in the work area. After that, registration is redone on the advertisement registration screen SC2 in FIG.

On the other hand, if it is determined that the advertisement distribution is impossible (NG) by the examination in step S11, step S15
Then, the advertiser terminal 3 is notified that the distribution is impossible because the content is inappropriate, and the process ends.

Now, the fact that the advertisement server 1 provides two types of advertisement distribution services has already been described. First, the processing of the "stay area analysis distribution service" will be described.

[Stay Area Analysis and Distribution Service] FIG.
It is a flowchart which shows the flow of a process in "stay area analysis delivery service". In particular, FIG. 11A shows processing up to creation of a distribution schedule therein, and FIG. 11B shows subsequent processing.

In step S 31 of FIG. 11A, the position information acquisition unit 13 periodically updates the position information and time information of the portable terminal registered in the position information
It is received every second and stored in the position information database DB3. This process is continuously performed while the advertisement server 1 is operating.

Then, in step S33, the distribution schedule creation unit 14 calculates the area where each mobile terminal 2 registered in the mobile terminal database DB2 has stayed in the past month and the stay rate. This processing is performed, for example, every day.
The stay ratio obtained at 2:00 is obtained as intermediate data for creating an advertisement distribution schedule for the next day.

The specific processing will be described with reference to FIG.

FIG. 12 is a table of area-based stay time and stay rate created when creating an advertisement distribution schedule. The distribution schedule creation unit 14 is configured as shown in FIG. 1 for each mobile terminal 2 registered in the mobile terminal database DB2.
2 is created on the working memory. That is, based on the position information of the position information database DB3 to which the time information is added, first, the stay time in one day is obtained for each area. And this stay time is 1
The total for the months is divided by the total time of the month to determine the stay rate for each area. This is performed for each mobile terminal 2. That is, the distribution schedule creation unit 1
No. 4 investigates the behavior pattern of each mobile terminal holder in the past month.

Returning to FIG. 11A, the description will be continued. In step S35, the distribution schedule creation unit 14 creates a distribution schedule based on the stay rate for each area in the past month obtained in the process of step S33.

The distribution schedule creation unit 14 reads the distribution area and the lower limit of the stay rate for the record scheduled to be distributed on the next day from the advertisement attribute information database DB5, and obtains the statistical contents of the stay rate obtained in step S33. To match. In the statistics, if the stay rate of the distribution area is equal to or greater than the lower limit of the stay rate, the mobile terminal 2 corresponding to the statistics is targeted for advertisement distribution. Then, as shown in FIG. 13, the distribution schedule creation unit 14 creates a distribution schedule by associating the distribution time read from the advertisement attribute information database DB5 with the terminal number and the advertisement registration number, and stores the distribution schedule in the distribution schedule database DB4. I do.

The process shown in FIG. 11B is executed after the time 0:00 of the day after the distribution schedule is created.
6 is performed continuously. In step S41, the distribution schedule is read from the distribution schedule database DB4. If the distribution timing has come, the advertisement distribution unit 16 controls the call processing unit 17 or the e-mail processing unit 18 to distribute the advertisement information in step S43. That is, the advertisement registration information of the distribution schedule is used as a search key to search the advertisement attribute information database DB5 to acquire the type of the distribution means.

When the distribution means is in the call mode, the portable terminal number is notified to the call processing unit 17, and the file name of the audio file is obtained from the advertisement attribute information database DB5 and notified. On the other hand, the call processing unit 17 makes a call to the terminal number, and after receiving the call, the advertisement information database DB.
6 to read and reproduce the audio file to supply the advertisement information. At this time, the advertisement distribution unit 16 detects the number of transmitted audio packets and notifies the charging processing unit 19 of the number, and the charging processing unit 19 stores this in association with the advertiser number.

On the other hand, when the distribution means is in the mail mode, the portable terminal database DB2 is searched using the portable terminal number as a search key to obtain an e-mail address. Further, a file name is acquired from the advertisement attribute information database DB5 using the advertisement registration number as a search key. Then, the e-mail processing unit 18 is notified of the e-mail address and the file name. On the other hand, the e-mail processing unit 18 reads the file from the advertisement information database DB6, attaches the file to the e-mail, and transmits the file to the e-mail address. Thereby, the advertisement information is transmitted to the mobile terminal 2. Note that the advertisement distribution unit 16 and the billing processing unit 19 also detect and notify the number of packets described above and store the same even when transmitting an e-mail.

[0069] In this manner, the advertisement information is supplied to the portable terminal at the request of the izakaya. For example, the portable terminal holder who has planned a social gathering sends the personal identification number notified together with the discount information to the izakaya. Notify me and get a discount, while izakaya can get customers.

In the call mode, when the advertisement information is delivered in step S43, no incoming call is received because the portable terminal 2 is turned off or the mobile terminal 2 is out of the communication range, and the advertisement information is not transmitted. 2, the advertisement server 1 records and updates the number of times of receiving advertisements and creates basic data for call charge discount only when there is an incoming call. Specifically, in step S45, the advertisement distribution unit 16 determines whether or not all post-incoming voice data has been transmitted. Here, when the determination is YES, the process proceeds to step S47, and as shown in FIG. 14, the number of times of receiving the advertisement of the record corresponding to the terminal number in the mobile terminal database DB2 is updated (including a new record). On the other hand, when NO is determined in the step S45, or when the process of the step S47 is completed, the process related to the “stay area analysis / delivery service” is completed.

[Charging Process] The advertisement server 1 also performs the following charging process collectively at the end of the month. In other words, the billing processing unit 19 notifies the service provider operating the mobile communication network of the number of times the advertisement has been received and updated in the mobile terminal database DB2. On the other hand, the billing processing unit 19 calculates a service fee according to the number of packets of the advertisement information stored therein, and calculates the service fee in the advertisement attribute information database DB.
Each advertiser is charged by either the telephone charge or the account transfer method registered and set in step 5.

That is, the possibility of an increase in sales increases in accordance with the amount of advertisement information, and the advertiser benefits from the increase.
The company that operates the advertising server 1 can receive the revenue from such charging as a legitimate reward and use it for operating costs and the like of the advertising server 1.

[Advantage of the Advertisement Server 1 and Effect of the Current Position Determination Delivery Service] Therefore, according to the advertisement server 1 according to the embodiment of the present invention, the presence area information on the area where the portable terminal is present (the stay area in the past) If the information indicating the area) satisfies the provision condition (delivery condition) from the advertiser terminal 3, the advertisement information is provided (distributed), so that the advertisement information is provided to the portable terminal holder. It is possible to eliminate inconvenience concerning the location where the mobile terminal is installed, and the advertiser is also able to obtain a favorable impression from the mobile terminal holder, and is expected to increase sales. In addition, since the advertisement information is supplied only to the portable terminal that desires to receive the advertisement, it is possible to prevent the inconvenience that the portable terminal holder receives the advertisement supply unexpectedly.

Since the advertisement information is provided by at least one of the communication means of the electronic mail and the telephone call, the advertisement requester selects at least one of the electronic mail and the telephone call to provide the advertisement information. Information can be provided.

Further, since the amount of advertisement information to be provided is detected and recorded, and the advertisement requester is charged based on this record, the charge for the advertisement information providing service is charged. The obtained income can be used for operating costs of the advertisement information providing service.

If the portable terminal has a call function, the mobile terminal provides advertisement information using the call function, detects and records the number of incoming calls, and provides this record for calculation of a discount on call charges. As a result, the portable terminal holder can receive a discount on the call charge according to the number of times the advertisement information is provided.

In particular, according to the “stay area analysis delivery service”, even if a portable terminal is not actually located in the advertisement delivery area, the advertisement information is delivered if there is a history of staying in the past. The advertisement information can be provided to the portable terminal holder who is not in the distribution area.

In addition, when the past stay rate of the portable terminal in the distribution area where the advertisement information is desired to be provided is equal to or more than the lower limit of the stay rate specified by the advertiser terminal, the advertisement is supplied. In addition, the advertisement information can be supplied to the portable terminal holder who frequently visits the distribution area or is the base.

Further, since the advertisement information is provided from the terminal of the advertisement client at the designated time, the advertisement information can be provided at a timing according to the request of the advertiser or the like.

[Current Position Determination Distribution Service] Next, the “current position determination distribution service” performed by the advertisement server 1 will be described. FIG. 15 is a flowchart illustrating the flow of processing in the “current position determination distribution service”. Advertising distribution unit 1
6 continuously searches the advertisement attribute information database DB5 for a record whose service type is “current position determination distribution” and whose distribution time matches the current time;
The process of FIG. 15 is performed for each record that satisfies this condition.

At step S 51, under the control of the advertisement distribution unit 16, the position information acquisition unit 13 sends the position information center 50 the current position information of the portable terminal whose portable terminal number has been registered in the position information center 50 in advance. Request. In the following step S53, the position information acquisition unit 13 acquires the position information provided from the position information center 50 in response to the information request in step S51. Then, in step S55,
Based on the provided location information, it is determined whether each mobile terminal is located in the distribution area. For a mobile terminal that wants to receive advertisement distribution only when it is located in a specific area, the mobile terminal database DB2 acquires the desired reception area, and is set as a distribution target only when this matches the distribution area.

In step S55, the delivery area (YE
When it is determined as S), the process proceeds to step S57, and the advertisement information is distributed in the same manner as in step S43.
On the other hand, when it is not set as a distribution target or when it is determined to be out of the distribution area (NO), the advertisement distribution to the portable terminal is not performed, and the processing for the record ends.

After the advertisement information distribution processing in step S57, the presence or absence of an incoming call is determined in step S59 as in step S45. Here, when it is determined that there is an incoming call (YES), the number of times of receiving the advertisement in the mobile terminal database DB2 is updated in step S61 as in step S47. On the other hand, when it is determined in step S59 that there is no incoming call (NO), or when the update process in step S61 is completed, the process related to the “current position determination distribution service” is completed.

Note that the same processing as the “stay area analysis and distribution service” is performed for the billing processing.

[Effects of Current Position Determination Distribution Service] Therefore, according to the “current position determination distribution service” of the advertisement server 1 according to the embodiment of the present invention, a request for an area to which advertisement information is provided is set as a provision condition. When accepting from the advertisement requester's terminal via a network such as the Internet and providing advertisement information, the area where the mobile terminal is present is determined as existence area information, so regardless of past behavior patterns, Advertising information can be directly supplied to the portable terminal holders in the area.

[0086] Further, since the portable terminal provides the advertisement information when the portable terminal is in an area where the provision is desired, the advertisement information is provided when the portable terminal holder is outside the area. Inconvenience can be prevented.

Although the above embodiment has been described assuming that the portable terminal has a telephone call function, in the present invention, it is needless to say that the portable terminal may be a computer having an e-mail function. It is.

[0088]

As described above, according to the advertisement information providing method according to the present invention, the advertisement information is provided when the presence area information regarding the area where the portable terminal exists satisfies the provision condition. Therefore, it is possible to eliminate the inconvenience of the place where the advertisement information is provided.

[Brief description of the drawings]

FIG. 1 is a diagram showing a configuration and a use form of an advertisement server to which an embodiment of an advertisement information providing method according to the present invention is applied.

FIG. 2 is a diagram showing the contents of records constituting a mobile terminal database DB2 and an advertisement attribute information database DB5.

FIG. 3 is a diagram showing an advertiser registration screen SC1.

FIG. 4 is a flowchart showing a flow of an advertiser examination.

FIG. 5 is a diagram showing an advertisement registration screen SC2.

FIG. 6 is a diagram showing an advertisement distribution area selection screen SC3.

FIG. 7 is a diagram showing a stay rate setting screen SC4.

FIG. 8 is a diagram showing a distribution time designation screen SC5.

FIG. 9 is a view showing a selection screen SC6 of an advertisement fee payment method.

FIG. 10 is a flowchart illustrating processing by an “advertisement content examination function”.

11 is a flowchart showing a flow of processing in the “stay area analysis / delivery service”, where FIG. 11 (a) shows processing up to creation of a distribution schedule, and FIG. 11 (b)
9 shows the advertisement information distribution process according to the distribution schedule.

FIG. 12 is a table of area-based stay time and stay rate created when an advertisement distribution schedule is created.

FIG. 13 is a constructed distribution schedule database D
It is a figure which shows B4.

FIG. 14 is a diagram showing the number of times an advertisement is received in the mobile terminal database DB2.

FIG. 15 is a flowchart illustrating a flow of processing in a “current position determination distribution service”.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Advertisement server 2 Mobile terminal 3 Advertiser terminal 11 Advertiser registration part 12 Mobile terminal registration part 13 Location information acquisition part 14 Distribution schedule creation part 15 Ad registration part 16 Ad distribution part 17 Call processing part 18 E-mail processing part 19 Billing process Part 50 Location information center NET1 Internet NET2 Mobile communication network SC1 Advertiser registration screen SC2 Ad registration screen SC3 Ad distribution area selection screen SC4 Stay rate setting screen SC5 Distribution time designation screen SC6 Ad fee payment method selection screen

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/60 506 G06F 17/60 506 H04Q 7/38 H04B 7/26 109M

Claims (8)

[Claims] 1. A method for providing advertisement information when providing advertisement information to a portable terminal using the provided information via a communication line, comprising: obtaining a provision condition regarding an area where the advertisement information is provided. Acquiring information on an area where the mobile terminal is present as presence area information; and providing advertisement information when the presence area information satisfies the provision condition. How to provide advertising information. 2. As the providing condition, a request for an area in which the advertisement information is provided and a lower limit of a stay rate of a mobile terminal in the area are received from a terminal of an advertisement requester.
2. The mobile terminal according to claim 1, wherein a stay rate of the mobile terminal in the desired area is obtained as the presence area information.
How to provide the described advertising information. 3. As the provision condition, a request for an area in which the advertisement information is provided is received from a terminal of an advertisement requester, and an area where the portable terminal exists when the advertisement information is provided is defined as the presence area information. The method for providing advertisement information according to claim 1, wherein the advertisement information is obtained. 4. The method according to claim 3, wherein a request for an area to receive the advertisement information is received from a holder of the portable terminal, and the advertisement information is provided when the portable terminal is present in the area. How to provide advertising information. 5. The advertisement processing apparatus according to claim 1, wherein a designation of a time at which the advertisement information is provided is received from a terminal of the advertisement requester, and the advertisement information is provided at the designated time. How to provide advertising information described in. 6. The advertisement information providing method according to claim 1, wherein said advertisement information is provided by at least one of an electronic mail and a communication means. . 7. The advertisement information according to claim 1, wherein an amount of the provided advertisement information is detected and recorded, and an advertisement requester is charged based on the detected record. How to provide. 8. When the portable terminal has a call function, the mobile terminal provides advertisement information using the call function, detects and records the number of incoming calls, and uses this record to calculate a call charge discount. The method for providing advertisement information according to claim 1, wherein the advertisement information is provided.