JP2001266248A - Ad distribution system and ad distribution method - Google Patents

Abstract

(57) [Summary] [Problem] To provide an advertisement distribution technology that increases motivation to view an advertisement. An advertisement distribution system connected to a network includes an advertisement page data storage device that stores data of a plurality of advertisement pages for one advertisement target, and an advertisement target selected by a user in accordance with a user instruction. An advertisement page output unit that retrieves the data of the advertisement page from the advertisement page data storage device and sequentially outputs each advertisement page to the user terminal; and a predetermined operation associated with each advertisement page related to the advertisement target selected by the user. In response to the user performing an operation (for example, correctly answering the quiz of each advertising page), points (for example, unique valuable points, mileage miles, money, securities, etc.) allocated to each advertising page are assigned. Point giving processing means for executing a process for giving to a user.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement distribution technique in a network, and more particularly, to an advertisement distribution technique for giving a user points that can be used for shopping or the like as a price for viewing an advertisement.

[0002]

2. Description of the Related Art U.S. Pat. Nos. 5,794,210 and 58.
No. 55008 discloses a system that pays consumers for paying attention to advertisements delivered on a network.

[0003]

SUMMARY OF THE INVENTION These U.S. Pat.
We disclose that we will pay consumers who pay attention to ads served over the network, but we will tell them what and how interested they are in the ads served. There is no viewpoint to collect the information and use it for advertisement distribution. There is also a lack of consideration as to how consumers can be more effectively given incentives to view advertisements.

[0004] It is therefore an object of the present invention to provide an advertisement distribution technique capable of acquiring information relating to the user's interest while giving valuable points to advertisement viewing.

Another object of the present invention is to provide an advertisement distribution technology that further increases the willingness to view advertisements.

[0006]

According to a first aspect of the present invention, there is provided an advertisement distribution system connected to a network.
An advertisement page data storage device that stores data of a plurality of advertisement pages for one advertisement target, and, in accordance with a user's instruction, retrieves, from the advertisement page data storage device, the advertisement page data related to the advertisement target selected by the user, An advertisement page output unit that sequentially outputs each advertisement page to the user terminal, and in response to the user performing a predetermined operation associated with each advertisement page related to the advertisement target selected by the user,
Point providing means for executing a process for providing a user with points (for example, unique valuable points, mileage miles, money, securities, etc.) allocated to each advertisement page.

[0007] In the process for giving points to the user, for example, when the advertisement distribution system includes a database for recording points, the point value immediately before the user and the point value to be given this time are stored in the database. In this process, the added value is registered as a new point value of the user. Further, the processing may be such that a request for increasing the mileage value or the amount of money included in another system is transmitted to that system. In addition to sending or performing a request to increase the mileage value or the amount of money included in other systems every time points are awarded, points earned in a predetermined period are transferred to other systems. The transfer may be performed at once. For example, in the first aspect of the present invention, a means for converting a point given to a user to a point value (for example, an amount) in another point system (for example, electronic money) at a predetermined conversion rate, And a means for notifying the operator of another point system of the provision of the point value in this point system.

[0008] By providing a plurality of advertisement pages for one advertisement target, an advertiser can appeal to a user in more steps in a step-by-step manner. On the other hand, the user can get points every time he performs a predetermined operation (for example, correctly answering the quiz concerning the contents of the advertisement page, or simply selecting the next page) for each advertisement page, An incentive to continue watching the advertising page is given. In addition, the system can get viewer ratings for each of multiple ad pages,
It will be possible to propose changes in advertising content and collect information such as the degree of interest of an individual.

"Point" according to the first aspect of the present invention
However, it is also possible to adopt a configuration in which the advertisement page serving as the source of the points is gradually increased in the order in which the advertisement page is output to the user terminal. By adopting such a configuration, the advertiser can increase the effect of the advertisement by including a more important message in a later page. Further, it is possible to increase the audience rating of a plurality of advertisement pages as a whole. The user will be provided with an incentive to continue looking at the advertising page behind. The system can also obtain data on the effect of point distribution on a plurality of advertisement pages.

[0010] It is also possible to adopt a configuration in which the above-described predetermined operation associated with each advertisement page correctly answers a question related to the content of the advertisement page. By providing a quiz on each advertisement page, it is possible to prevent the automatic patrol robot or the like of the network from patroling the advertisement page, thereby preventing illegal acquisition of points.

[0011] In the first aspect of the present invention, an access history storage device for storing information on an advertisement target selected by each user in the past, and the same user for the same user are referred to by referring to the information stored in the access history storage device. It is also possible to adopt a configuration further including a prohibition unit for prohibiting the re-pointing from the advertisement target. This is to prevent the same user from selecting the same advertisement target many times and earning points. For example, the prohibition means may be configured so that an advertisement target that has been selected by the user in the past is not displayed to the user. Further, a configuration is also possible in which the point providing processing means does not operate even if the same advertisement target can be selected.

In the first aspect of the present invention, a personal information storage device for storing personal information of each user (for example, information and address relating to tastes) and information stored in the personal information storage device are referred to for each user. A configuration is possible in which a list display page of the advertisement target is configured according to the personal information, and a list display page configuration output unit that outputs the list display page of the advertisement target to the user terminal of the user is further provided. If an advertisement target that is highly likely to be selected by the user is collected in advance as personal information, more effective advertisement distribution can be performed. In addition to the user registration of personal information, a list display page may be dynamically configured from the access history so far.

[0013] In a first aspect of the present invention, an access history storage device for storing information on an advertisement target selected by each user in the past, a personal information storage device for storing personal information of each user, and an access history storage device And referring to the information stored in the personal information storage device, configure a list display page of the advertisement target according to the user's personal information except for the advertisement target that the user has selected in the past, and list the advertisement target It is also possible to have a configuration further including a list display page configuration output unit that outputs the display page to the user terminal of the user.

[0014] It should be noted that the points awarded to the user can be used as at least a part of payment at a predetermined shopping site, and a game or lottery participation fee at a predetermined site can be used. Arrangements are also possible that can be used as at least part of the payment. This allows the user to purchase the product at a lower price and to play a game or a lottery. It is also possible to collect information on what kind of product to purchase and what kind of game or lottery to participate in, and use it for marketing.

[0015] The above-mentioned point giving processing means gives a predetermined point to the user in accordance with the fact that a user who has participated in a game or a lottery at a predetermined site wins the game or wins the lottery. May be configured to execute the processing for the above. This provides an incentive for the user to continue using the system.

Further, in the first aspect of the present invention, there is further provided a means for outputting a questionnaire form page including a predetermined questionnaire item to the user terminal, and the point giving processing means is provided for filling out the questionnaire form page. It is also possible to adopt a configuration in which a process for giving a predetermined point to the user of the user terminal is executed in response to receiving the content from the user terminal. The user can obtain various personal information by answering the questionnaire. Since the user can earn points by answering the questionnaire, an incentive is given.

Further, the point giving processing means gives predetermined points to the user of the user terminal in response to a request for sending detailed information of the product or service or a trial application for the product or service received from the user terminal. It is also possible to adopt a configuration in which processing for performing the processing is performed.

An advertisement distribution method in a network according to a second aspect of the present invention relates to an advertisement target selected by a user from an advertisement page data storage device storing data of a plurality of advertisement pages per one advertisement target. An advertisement page output step of extracting data of the advertisement page and outputting the advertisement page to the user terminal; and performing a predetermined operation associated with the advertisement page related to the advertisement target selected by the user, in response to the advertisement page A point giving processing step of executing a process for giving a point assigned to the user, an advertisement page output step and a point giving processing step until the last page of a plurality of advertisement pages related to the advertisement target selected by the user, Repeating a predetermined operation as long as the user performs the operation.

In the second aspect of the present invention, referring to information stored in an access history storage device for storing information on an advertisement target selected in the past by each user, repointing the same user from the same advertisement target. And performing a process of prohibiting the grant.

The modifications described for the first aspect of the invention are applicable to the second aspect.

It is also possible to create a program for causing a computer to execute the above-described advertisement distribution method according to the second aspect of the present invention, and the program includes, for example, a floppy disk, a CD-ROM, It is stored in a storage medium or storage device such as a magneto-optical disk, a semiconductor memory, and a hard disk.

Further, intermediate data required in each means and each step may be stored in a memory or a storage device.

[0023]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS FIG. 1 shows an outline of a system configuration according to the present invention. The advertisement distribution system 1, which is a main part of the present invention, a user terminal A (5), and a user terminal B (7)
And the user terminal C (9) are connected to a network such as the Internet 3. User terminals 5 to 9
Is, for example, a personal computer, and various information can be acquired from countless Web servers connected to the Internet 3 by executing a Web browser. The user terminals 5 to 9 may be connected to the Internet 3 via a proxy server or the like. Note that the user terminal is not limited to a personal computer. For example, a terminal such as a car navigation system, a mobile terminal, or a mobile phone may be used.

The advertisement distribution system 1 includes the Internet 3
And the LA connected to the router 11
N (Local Area Network) 13, Web server 15 connected to LAN 13, DB server 17 connected to LAN 13 and managing and controlling a database (DB)
, Various DBs 19 connected to the DB server 17, and LA
A mail server 21 connected to N13 for delivering mail to the user or receiving mail from the user;
Application server 2 connected to N13 and performing processing necessary for various services of advertisement distribution system 1
3 is included.

FIG. 1 shows only three user terminals, but this is merely an example, and there are more user terminals. Also, various servers in the advertisement distribution system 1
Although each unit is shown, a plurality of units may be prepared for each server from the viewpoint of processing load and DB management.
When a plurality of types of user terminals including a mobile terminal and a mobile phone access the Web server 15, the
b output by the server 15 according to the type of the user terminal
It is also possible to adopt a configuration in which means for changing the contents of the page b (for example, a Web page containing only text, output in WML (Wireless Markup Language) format, etc.) is held. It is also possible to separately prepare a dedicated server for communicating with the mobile phone.

The operation of each server and user terminal in the advertisement distribution system 1 will be briefly described with reference to FIG. We
The b server 15 exchanges with the user terminals 5 to 9. The Web server 15 acquires information from the DB server 17 in response to a request from the user terminals 5 to 9, and
It constructs page b and outputs the web page to user terminals 5 to 9.

The Web server 15 exchanges data with the DB server 17. For example, when the Web server 15 acquires personal information from a user, the Web server 15 outputs the personal information to the DB server 17. Then, the DB server 17 registers the personal information in the personal information database 191. In the advertisement distribution system 1, points are given when a user who has performed user registration views an advertisement. Therefore, the user must first perform user registration to obtain points. In the user registration, the following information is input in order to perform advertisement distribution according to personal information and preferences of the user.

That is, name, phonetic name, postal code, address, telephone number, FAX number, gender, age, birthday, marriage / single person, number of families, type of business, occupation, e-mail address, family, etc. Registration and preference information. Note that the preference information allows the user to select all of the following items, for example. News (politics, economy, entertainment, technology, etc.), business, entertainment, sports (baseball, soccer, golf, swimming, tennis, skiing,
(Surfing, etc.), currency exchange, investment (including stock investment, etc.), insurance, employment / change of job, going to school, real estate, car, motorcycle, travel (overseas, domestic, etc.), shopping, gourmet, computer, games, fortune-telling (horoscope, palm sign) , Feng shui, first and last name, blood type, etc.), childcare and education, gambling, alcohol, pets, fashion, music, health, romance (marriage), gardening, outdoor, books and magazines, beauty, anime, housework (dish), D
IY, movies, plays, concerts, interiors, art, etc. In some cases, the user may be required to input the maximum number of e-mails that can be received.

When the user instructs the transition to the user registration page from the user terminal, the Web server 15 outputs the user registration page to the user terminal. When receiving the contents of the user registration page filled in from the user terminal,
Web server 15 outputs the received personal information to DB server 17. The DB server 17 registers the received personal information in the personal information database 191.

The advertisement distribution system 1 according to the present embodiment outputs a list display page of advertisement targets described later to the user. The advertisement target list display page is configured based on personal information of each user registered in the personal information database 191. That is, the personal information database 191
The DB server 17 selects an advertisement target registered in the advertisement information database 193 based on the address and preference information registered in the advertisement information database. Then, the DB server 17 extracts information on the selected headline portion of the advertisement target from the advertisement information database 193 and outputs the information to the Web server 15.
The Web server 15 configures an advertisement target list display page to be output to the user using the received advertisement target heading portion information, and outputs the list display page to the user terminal.

When the user selects one advertisement target while viewing the advertisement target list display page, identification information of the selected advertisement target is returned to the Web server 15. The Web server 15 stores the identification information of the selected advertisement target in the DB server 17.
Output to The DB server 17 extracts the information of the corresponding advertisement page from the advertisement information database 193 based on the selected advertisement target identification information, and outputs the information to the Web server 15.

The Web server 15 also outputs identification information of the user who has selected the advertisement target to the DB server 17. D
The B server 17 registers the selected pair of the advertising target identification information and the user identification information in the marketing information database 195. As a result, it is possible to accumulate information such as what user is interested in what advertisement target.

The DB server 17 may register identification information of the selected advertisement target in the personal information of the user in the personal information database 191 in some cases. When the identification information of the selected advertisement target is included in the personal information, the process of selecting the advertisement target to be included in the advertisement target list display page of the user is simplified. In the present advertisement distribution system 1, the user is prevented from obtaining points again from the advertisement target selected once. Therefore, it is necessary to perform a process for excluding the advertisement target that has been selected by the user from the advertisement targets to be included in the advertisement target list display page of the user. If registered in the personal information database 191, it can be taken out together with other personal information necessary for selecting an advertisement target. However, if registered in the marketing information database 195, the DB server 17
If the user refers to both the personal information database 191 and the marketing information database 195, the same processing can be performed.

As one feature of the advertisement distribution system 1, a plurality of advertisement pages are prepared for one advertisement target. If the user views multiple advertisement pages for one advertisement target, not only can the recognition of the advertisement target be further increased, but also how much the user is interested in the advertisement. This is because the information on the degree of interest can be easily obtained.

For example, assume that an advertisement page for a certain advertisement is composed of three pages. First, when this advertisement target is selected, the Web server 15 outputs the first advertisement page to the user terminal as described above. This advertisement page includes a quiz about the contents of the advertisement page. If the user answers the quiz and presses the send button or the “next” button, the answer to the quiz is transmitted from the user terminal to the Web server 15. The web server 15 checks the answer to the quiz, and if the answer is correct, outputs to the DB server 17 the identification information of the advertisement page, the identification information of the user, and a command to retrieve the next advertisement page. The DB server 17
A pair of the advertisement page identification information and the user identification information is input to the marketing information database 195. As a result, information on the access history of the user can be stored. Further, since the user has answered the quiz correctly, a process of giving points assigned to the advertisement page to the user who has answered the quiz is performed. That is, the DB server 17 adds the point value assigned to the advertisement page specified by the identification number of the advertisement page to the point value immediately before the user specified in the point information database 197 based on the identification information of the user. Then, the latest point of the user is registered in the point information database 197. The point value assigned to the advertisement page is stored in the advertisement information database 193.

If the user does not send a correct answer, the Web server 15 adds a comment prompting the user to input a correct answer and outputs the original advertisement page to the user terminal. On the other hand, if the user has moved to another Web page, since it is the first page, for example, a process of deleting the identification number of the advertisement target and the identification number of the user registered in the marketing information database 195 is performed. May be.

If you answer the first quiz on the advertising page,
Since the Web server 15 outputs a command to retrieve the next advertisement page to the DB server 17, the DB server 17 retrieves the information of the second advertisement page from the advertisement information database 193 and outputs the information to the Web server 15. The Web server 15 configures a second advertisement page and outputs the advertisement page to the user terminal. Similarly, the second advertisement page also includes a quiz related to the advertisement page. If you want to continue watching the ad, answer the quiz and send it again or press the "Next" button. If the user does not intend to continue watching the advertisement, the user may shift to another Web page at this point. At this point, the user can get points for the first advertisement page even if they stop watching the advertisement.

If the user answers the quiz and presses the send or "next" button again, the same processing as the processing for the first advertisement page is performed on the Web server 15 and the DB server 17.
It is performed by The web server 15 checks the answer to the quiz, and if the answer is correct, outputs to the DB server 17 the identification information of the advertisement page, the identification information of the user, and a command to retrieve the next advertisement page. The DB server 17 inputs a pair of the identification information of the advertisement page and the identification information of the user to the marketing information database 195. Further, since the user has answered the quiz correctly, a process of giving points assigned to the advertisement page to the user who has answered the quiz is performed.
That is, the DB server 17 adds the point value assigned to the advertisement page specified by the identification number of the advertisement page to the point value immediately before the user specified in the point information database 197 based on the identification information of the user. Then, the latest point of the user is registered in the point information database 197. If the user does not send the correct answer, the Web server 15 adds a comment prompting the user to input the correct answer and outputs the original advertisement page to the user terminal.

If the answer to the quiz for the second advertisement page is correct, the Web server 15 outputs a command to take out the next advertisement page to the DB server 17, so that the DB server 17 outputs the third advertisement page from the advertisement information database 193. The information is extracted and output to the Web server 15. We
The b server 15 configures a third advertisement page and outputs it to the user terminal. Similarly, the third page of the advertisement page also includes a quiz regarding the advertisement page. For example, a question such as a questionnaire may be added to the last page. Further, a sample application field or catalog request field may be provided. You can do more effective marketing.

When the user responds to the final quiz, and optionally, responds to a questionnaire or the like and transmits or presses the “next” button, the contents of the quiz and the additional questionnaire are displayed on We.
b is transmitted to the server 15. The Web server 15 checks the quiz answer, and if the answer is correct, the DB server 1
7 outputs the advertisement page identification information, the user identification information, and the contents of the additional questionnaire. DB server 17
Inputs the pair of the identification information of the advertisement page and the identification information of the user to the marketing information database 195. Further, since the user has answered the quiz correctly, a process of giving points assigned to the advertisement page to the user who has answered the quiz is performed. That is, the DB server 17 adds the point value assigned to the advertisement page specified by the identification number of the advertisement page to the point value immediately before the user specified in the point information database 197 based on the identification information of the user. Then, the latest point of the user is registered in the point information database 197. The DB server 17 also registers the contents of the additional questionnaire in the marketing information database 195.

Also at this stage, the user may move to another Web page without answering the quiz. Even if the user stops viewing the advertisement at this point, the user can obtain points for the first and second advertisement pages.

If the quiz is answered correctly, the Web server 15 constructs a Web page displaying, for example, all points acquired from the advertisement target and outputs the Web page to the user terminal.
Thereafter, a process of automatically displaying the list display page of the advertisement target is started. That is, the Web server 15
It instructs the server 17 to retrieve information for a list display page of advertisement targets for the user. The DB server 17 specifies the advertisement target to be excluded based on the marketing information database 195, refers to the personal information of the user in the personal information database 191, and sets the advertisement target to be delivered from the advertisement information database 193 to the user. The heading information is extracted. And DB
The server 17 outputs, to the Web server 15, heading information on the advertisement target to be delivered to the user. The Web server 15 configures an advertisement target list display page and outputs the page to the user terminal. In this way, the user is presented with a list display page that includes the advertising targets that match the personal preferences and place of residence, excluding the previously selected advertising targets.

The advertisement distribution system 1 employs a structure in which points are given by answering questions such as quizzes and questionnaires, but points are given simply by proceeding to the next advertisement page. It is also possible. In this case, it is also possible to select the advertisement target from the advertisement target list display page and to give the first point when moving to the first advertisement page, or to set the second point from the first advertisement page. It is also possible to provide a configuration in which the first point is given at the time of shifting to.

Furthermore, various modes can be considered for the distribution of points on each advertisement page. For example, points can be evenly allocated to each page. It is also possible to mix pages that do not allocate any points to a part of a plurality of advertisement pages. The advertisement distribution system 1 employs a method of gradually increasing the number of advertisement pages according to the order of the advertisement pages to be distributed. For example, in the case of an advertisement page composed of three pages, the first page has 20 points and the second page has 40 points.
Points are allocated to the third page, 60 points.
However, 20 points for the first page and 2 for the second page
A pattern in which 80 points are assigned to 0 points and the third page is also possible. In the present invention, the latter pattern is also gradually increased. By allocating higher points to advertisement pages that are distributed later in the order of advertisement pages, it is possible to encourage viewing of more advertisement pages. That is,
It will be possible to convey more appeal to the user about the advertising target.

In the above, the marketing information database 195 for storing the access history and the personal information database 191 are separately provided, and there is no relation between them.
For example, the DB server 17 may periodically perform a process of referring to the access history in the marketing information database 195 and rewriting the information related to the preference in the personal information based on the frequently accessed field. This is because the user's preference is not constant and may change from the time of user registration. Although a configuration in which registration is newly performed is possible, in this case, it is not necessary to perform registration again, and personal information can be updated.

The advertisement distribution system 1 also receives a questionnaire, a sample product, a catalog request, and the like. When the user has applied for accepting the questionnaire, the Web server 15 outputs the application for the questionnaire to the DB server 17. The DB server 17 extracts the information of the questionnaire form from, for example, the marketing information database 195 and passes it to the Web server 15. The Web server 15 composes a questionnaire form page from the information of the questionnaire form, and transmits it to the user terminal of the user who has applied. When receiving the contents of the questionnaire form page from the user terminal, the Web server 15 transmits the contents of the questionnaire form page to the DB server 17 to the DB server 17.
Output to The DB server 17 registers the contents of the questionnaire form page in the marketing information database 195. Further, the DB server 17 adds the point value given by answering the questionnaire to the point value immediately before the user who answered the questionnaire, and adds the latest point value to the point information database 19.
Register to 7 again.

When the user has applied for a trial product, the Web server 15 outputs a form request for a trial product application to the DB server 17. DB server 17
Extracts form information for applying for a sample from, for example, the marketing information database 195, and
Output to the web server 15. The Web server 15 constructs a form for applying for a trial product and outputs the form to the user terminal of the user who has requested the application. When receiving the contents of the sample application form from the user terminal, the Web server 15 outputs the contents of the sample application form to the DB server. The DB server 17
The contents of the trial product application form are registered in the marketing information database 195. Further, the DB server 17 adds the point value given by the trial product application to the point value immediately before the user who has applied for the trial product, and registers the latest point value in the point information database 197 again.

When a user makes a catalog request,
The Web server 15 sends the catalog request form request to D
Output to B server 17. The DB server 17 extracts the information of the catalog request form from, for example, the marketing information database 195 and passes it to the Web server 15.
The Web server 15 composes a catalog request form page from the information of the catalog request form, and transmits it to the user terminal of the user who has applied. When receiving the contents of the catalog request form page from the user terminal, the Web server 15 outputs the contents of the catalog request form page to the DB server 17 to the DB server 17. The DB server 17 stores the contents of the catalog request form / page in the marketing information database 1
Register at 95. Also, the DB server 17 adds the point value given by making the catalog request to the point value immediately before the user who made the catalog request,
The latest point value is registered in the point information database 197 again.

The mail server 21 is provided with the latest information and the latest information so that the user can use the advertisement distribution system 1 more.
An e-mail including privilege information and other information prompting access is sent to the registered user. At this time, an e-mail address registered in the personal information database 191 is obtained from the DB server 17 and used. Further, in order to grasp the registered users with low access frequency, the marketing information database 19 via the DB server 17 is used.
Reference is made to the access history information and the like in 5. In some cases, an e-mail from the user is accepted. Since only the electronic mail is exchanged between the mail server 21 and the user terminal, it is shown by a dotted line in FIG. It is also possible to send the advertisement itself in the form of e-mail. You can either embed a link to the ad in the email,
Sometimes the advertisement itself is embedded in the email. E-mail includes short mail, instant mail, and the like.

The points acquired by the user can be used, for example, at designated shopping sites, game sites, and lottery sites. The processing required at the shopping site is executed by the application server 23. For example, when the user performs shopping, the user interacts with the application server 23 via the Web server 15. When a product to be purchased is determined, the payment processing is performed by the application server 23.
Performed by The application server 23 is a Web server
It is inquired via the server 15 whether to use the points accumulated in the settlement processing of the purchase price. If the user instructs to use all or part of the accumulated points, the application server 23
Requests the server 17 to subtract the designated point. The DB server 17 subtracts the designated point from the point value of the user registered in the point information database 197, and registers the latest point value in the point information database 197 again. The application server 23 may refer to the point information database 197 via the DB server 17 in advance, and limit the point values that can be specified based on the point value of the user.

The application server 23 also outputs information on the article purchased by the user to the DB server 17. The DB server 17 stores information on the purchased article in the shopping information database 199 together with the identification information of the user. As a result, the purchase history of the user can be accumulated, and more efficient marketing activities can be supported and performed.

The other processing related to shopping is not directly related to the present invention and will not be further described.

The processing relating to the game site and the lottery site is also performed by the application server 23. For example, the user is invited via the Web server 15 to participate in a game or a lottery. Participation fees are defined in advance for games and lotteries, and the points acquired so far can be used for the participation fees. If the Web server 15 receives an application to participate in a game or a lottery from a user terminal, the application server 23 outputs the application to the application server 23. application·
The server 23 asks the user via the Web server 15 whether to pay the game or the lottery participation fee at the accumulated points. If the user instructs to use all or a part of the accumulated points, the application server 23 requests the DB server 17 to subtract the designated points. DB server 17
Subtracts the designated point from the point value of the user registered in the point information database 197,
The latest point value is returned to the point information database 19
Register to 7. Note that the application server 23
May refer to the point information database 197 via the DB server 17 in advance, and limit the point values that can be specified based on the point value of the user.

When the participation fee is obtained in this way, the application server 23 executes a game or lottery process. The processing of the game or the lottery itself is not directly related to the present invention and will not be further described.

Further, the application server 23
Information on the game or the lottery in which the user has participated may be output to the B server 17. In this case, the DB server 17 may store, in the marketing information database 195, the identification information of the user and the information of the participating game or lottery.

When the user wins the game processed by the application server 23 or wins the lottery, a predetermined point can be given. In this case, the application server 23
The point value given to the user is output to the DB server 17. The DB server 17 adds the point given to the point value of the user registered in the point information database 197, and registers the latest point value in the point information database 197 again.
The application server 23 outputs information on the points given to the user to the Web server 15 and
The b server 15 composes a Web page related to the point provision and outputs it to the user terminal.

In the above description, the point information database 1
97 is a part of the various DBs 19 and the DB server 1
7 performs a point giving process and a withdrawal process.
However, it is also possible to provide a server that separately performs point giving processing and withdrawal processing. Further, it is also possible to provide a server for performing a process of transferring points to some other value, for example, mileage plan miles, money, securities, and other special points. In this case, the points given to the user are converted into point values in another point system at a predetermined conversion rate. Then, the operator of the other point system is notified of the addition of the point value to the user in the other point system. The transfer process may be performed each time a point is given, or may be performed every fixed period.

Each server of the advertisement distribution system of the present invention is programmed so as to execute the above processing.

Here, the W output from the Web server 15
An example of the eb page will be described.

FIG. 3 shows an example of a Web page corresponding to the top page. At the top left is the logo of the applicant's Banners Network. At the top center of this Web page, a link to a company description page, a link to a press release page, a link to a page to explain this site, a link to a page to Q & A, a link to English (English) A link to the page has been placed.

At the upper left corner, an area for performing a search is provided, and a field for inputting a keyword,
And a button for executing a search, and a check box for selecting a search engine (aaaa and ggg in FIG. 3). An area for searching the weather forecast is provided below the area for this search, and includes an area input area, a date input area, and a button for executing a search. Below the area for searching the weather forecast, there is an area for searching today's fortunes. An input box for the type of fortune-telling, an input box for the age, a male (MAN) and a female (WOMAN) ) And a button for executing a search are included.
Below today's fortune search area is a special banner ad for today. Here, an advertisement target of AAA, an advertisement target of BBB, and an advertisement target of CCC are listed.

[0062] In this Web page, "WELCOME"
Tab, "BANNERS" tab, and "S
A tab “HOPPING”, a tab “GAME”, and a tab “COMMUNITY” are provided. These tabs are links to respective web pages, and are currently “WELCOME” pages.

Below the tab, an overview of each page is described. The “WELCOME” page is this page, where “Welcome to the Banners Network Web Site!” And “Banners Network is an incentive for all members who have viewed ads on the homepage.・ This is a web site that gives back points). 1000 points for enrollment benefits now! ”

The page “BANNERS” is a list display page of advertisement targets in which banner advertisements are extracted and arranged based on personal information. Here, "Deliver the information you want to your own homepage!", "We will tell members the original homepage address. Only the information you want to know will be delivered there." The sentence is shown. As written here,
Upon user registration, a URL is assigned to the user. When the user accesses the URL, the personal information of the user is searched by the DB server 17, and information suitable for the user is extracted from the database.

The "SHOPPING" page is a shopping page. Guidance texts such as "Save points and get great shopping!", "You can use your accumulated points as discount points at shopping malls on the site." In addition, when shopping at a shopping mall, a mechanism is also possible in which a predetermined percentage of the purchase price can be obtained as points.

The “GAME” page is a Web page for holding an online game. "Participate in network games and get points!""Participate in network games and increase your points."
There is also a special point return chance! Is also shown. In addition, as mentioned above, the participation fee can be paid at the accumulated points.

The “COMMUNITY” page is a page for performing interaction between users. Guidance sentences such as "Chat and message board to exchange information!""Chat, exchange diary, message board, etc. in a community place. If you look closely, there are special announcements from the site!"

The page of "TRY IT OUT!"
It is a page for accepting sample application and questionnaire. For example, PQR is accepting a trial version application! 50 banners! "The STU Company □□ Questionnaire entry is being accepted! 100 banners!" The page of “TRY IT OUT!” May be configured to be linked from the page of “COMMUNITY”. When a large appeal is desired, the information may be put on the top page as shown in FIG.

A link to a page for member registration and a link to a page for inputting user identification information for a user who is already a member to obtain points as a registered user are provided on the upper right side of the Web page. Is provided.

Below this area, an area for an event currently being held is provided. Here you will find a link to the campaign description page, "Present 1000 points for all new members," a link to the campaign page, "Must-see for those who are looking for cheap flights from shopping sites," 1,
Ultra quiz entry now available for scrambling for 1,000,000 points "
And a link to a page of "1000 points for answering a questionnaire from the banners site".

At the bottom of this page, links to various information pages (copyrights, trademarks, links, legal issues, membership, rules and regulations, recruitment of human resources, opinions and impressions) are provided.

FIG. 4 shows an example of a Web page for shopping. The logo mark at the upper left corner of the page is the same as in FIG. Also, today's special banner ad is placed on the left side. Links such as company information at the top of the page are the same as in FIG. The type of tab below the link such as the company information is also the same as in FIG.
It is shown that the PING tab is selected.

Under the tab, as in FIG.
COME "is shown. This "WELCOM
An area including a link to a page such as a member registration is provided on the right side of the guidance of "E" as in FIG.

The lower part of the guide such as "WELCOME" shows the contents of the shopping site. here,
A column for product name search, a column for category search, and a search button are provided. In addition, for example, a shopping market using an agent function is also held (“Register what you want! Bunners Agent Service !!”. Stores such as DDD, EEEE, and ZZZ are introduced as new arrival information. As a link to a description page of a newly opened store, a link to a description page of a store that is preparing to open, a link to a description page of a card handling store, a link to a page of a nationwide map, a link of a page of all lists, 50 sounds There are links to pages in order and ABC order, as well as a link to a usage guide.

Product search can be performed for each category.
On the right side of the shopping area are links to various areas. Links to "Department Stores, Flowers, Gifts" industry stores and links to lower categories of this category, "General Store / Discount / Electronics" stores links to industry categories and links to lower categories of this category,
Links to “PC / Mobile” business stores and subcategories of this category, “Food / drink” business stores and links to subcategories of this category, “Fashion” business stores Link to the lower category of the category, link to the "life, office, miscellaneous goods" business category and the link to the lower category of this category, link to the "health, beauty and welfare" business category, and link to the lower category of this category Link, link to "Hobby / Sports / Car" business category and link to lower category of this category, link to "Media" category shop and link to lower category of this category, "Travel ticket" category shop Link to this category and subcategories of this category, And it contains a link to a lower category in this category.

The link group of various information is shown in FIG.
Is the same as

FIG. 5 shows an example of a game Web page. The tab provided at the top indicates that “GAME” is selected. FIG. 5 shows “SAMPLE G
AME! 4 are different from FIG.
The column of "SPECIAL" has a column for invitation to participate in the Ultra Quiz. Here, a link to a page for performing a participation procedure and a button to a page for explaining a prize are provided. The entry fee is 100 here
Is the point. As mentioned above, this point can be paid from the points already earned. When the game is won, a prize, for example, a predetermined victory point is given.

In the column of the group game, there is provided a column for recruiting participation in the “tug of war game” and the “ball game”. Each entry costs 100 points.

In the column of the individual game, a column for recruiting participation in the “Othello game” is provided. This participation fee is 50 points.

FIG. 6 shows an example of a Web page of “COMMUNITY”. The tab provided at the top is "CO
MMUNITY "is selected. FIG. 6 is different from FIG. 4 in the portion below the heading “COMMUNITY!”. The "SPECIAL CHAT" area includes individuals, hobbies, travel, cars, horse racing, music, sports,
A link to a chat page such as a game is provided. In addition, you can create a new chat page as described in "Create a chat room tailored to your hobbies and interests and gather friends!"

Further, in the area of the message board, a guide message such as "Let's put in various things that you want to hear, information you want to know, and useful information!" Is placed as a link to the message board. For example, a link to a message board page divided into various fields may be provided. As a kind of message board, when a product is purchased at a shopping site included in the advertisement distribution system 1, a function that allows the user to enter an evaluation for the product can be added. Further, in the area of the exchange diary, a guide message “Let's make exchange diaries and increase friends!” Is posted as a link to the exchange diary.

In the present advertisement distribution system 1, one URL is assigned to the registered user, and when the registered user accesses the Web server 15 by specifying the URL assigned to himself, the Web server 15 It instructs to retrieve the information for the URL. The DB server 17 extracts the personal information of the registered user corresponding to the URL from the personal information database 191, and stores information for constructing a Web page conforming to the personal information into various DBs 18.
And outputs it to the Web server 15. The Web server 15 outputs, for example, a Web page as shown in FIG. 7 to the user terminal based on the information acquired from the DB server 17.

On the left side of FIG. 7, the total number of points of the user (here, 100,000 points (banners)) and the number of advertisement viewing points (here, 65,000 points (bann))
ers)), and a column for “LUCKY” points (35,000 points (banners) in this case) acquired in a lottery or the like. In addition, a column of information on the current number of accesses (here, 23500 people) is provided as reference information. Note that, for example, when the number of accesses per day becomes equal to or more than a predetermined threshold value, a configuration in which a predetermined point is added to all registered users who access the day may be possible.
That is, for example, the DB server 17 counts the number of accesses and stores the identification information of the accessing user. When the total number of accesses reaches a predetermined threshold,
The server 17 executes a process for adding a predetermined point to the user who has accessed the server 17. Note that today's special banner advertisement is shown below the number of accesses column.

Looking further down the left side of FIG. 7, a weather forecast column is provided. This column automatically extracts and presents the weather forecast information at the place of residence (here, Tokyo) from the place of residence information of the registered user. A horoscope column is provided below the weather forecast column. In this section, information on the fortune of the registered user is extracted from the information on the birthday of the registered user, and is presented.

In the center of FIG. 7, an area for new arrival information is provided. As for the content of the information presented in the new arrival information area, the information selected based on the information on the preference of the registered user is presented. here,
The headlines “New store introduction”, “Special gift”, “Event corner”, “Travel special”, and “Christmas fair now being held” are displayed, and below the heading, the link destination according to the taste of the registered user is shown.

A link to the schedule book is provided on the upper right side of FIG. Thus, a page for recording the schedule of the registered user as a service is provided. For example, the process for schedule management may be executed by the application server 23.

Below the link to the schedule book, an area for searching is provided. A column for inputting a keyword, a search command button, and a search engine selection check column are provided.

Below the search area, a news area is provided. For example, it is also possible to receive information provision from a newspaper company or the like and store the information in various DBs 18.

For the registered user exclusive page of FIG. 7,
Each user may include a link to a setting page for changing the configuration of its own dedicated page. For example, FIG.
In the example, the area of the schedule book is provided at the upper right, but the setting is such that the position of this area is moved downward.

FIG. 8 shows an example of a Web page output when the “BANNERS” tab is selected, that is, an example of an advertisement target list display page. "SAMPLE BAN
NER! Are different from those in FIG.

In FIG. 8, the four advertisement targets are DB server 17
Has been selected. As described above, the advertisement target is selected based on the personal information of the user. FIG.
In this example, only four advertisement targets are selected, but the number is not limited to four. It is also possible to select more advertisement targets. Furthermore, the placement in the Web page to be advertised may be arranged in descending order of the number of assigned points, or in descending order of matching with personal information. As described above, it is also possible to determine, based on the past access history, those having a higher possibility of access and arrange them in that order. Further, it is also possible to adopt a method of increasing the size of the display area of the advertisement target having a higher priority and reducing the size of the display area of the advertisement target having a lower priority.

Next, FIG. 9 shows an example of an advertisement page output when the user selects ○ beer. On this first advertisement page, an advertisement of xxx lager beer is shown. Further, in the lower part of FIG. 9, a quiz regarding the contents of the main advertisement page is set in a dotted line. There are three check boxes for quiz answers (next to 55, 100, 111). Check one of them and click "Next page" provided at the bottom right of this advertising page. Click on the part.

If the quiz is answered correctly, 20 points (banners) are given to the user. That is, D
The B server 17 performs a process for increasing the point value of the user in the point information database 197 by 20 points.

If you do not answer the quiz correctly,
We added a comment that prompted an accurate answer to the contents of
Output from the server b to the user terminal.

If the quiz is answered correctly, the Web page shown in FIG. 10 is output. This is a draft beer advertisement page. Similarly, in the lower part of FIG. 10, a quiz related to the content of the main advertisement page is set within a dotted line.
There are three check boxes for quiz answers (beside the first squeeze, the second squeeze, and the mixed). Check one of them and click the "Next" To the page of "".

If the user answers the quiz correctly, 20 points (banners) are given to the user. That is, 40 points have been obtained up to this point. On the other hand, if the quiz is not answered correctly, the content of FIG. 10 with a comment prompting an accurate answer is output from the Web server 15 to the user terminal.

If the quiz is answered correctly, the Web page shown in FIG. 11 is output. This is an advertisement page for XX Beer. The advertisement page targeted for this advertisement is three pages, and the Web page in FIG. 11 is the last page. Therefore, a detailed quiz is provided within the dotted line as compared with the first and second pages. In the example of FIG. 11, six questions are included. Check one of the check boxes provided for each question, and click the "100 Banners GET !!"

If all questions are answered correctly, 60 points (banners) are given to the user. That is, 100 points have been obtained up to this point. On the other hand, if the quiz is not answered correctly, the content of FIG.
Is output to the user terminal.

If all questions are answered correctly, a Web page indicating that 100 points (banners) have been obtained is output, and the display automatically shifts to a list display page of advertisement targets. However, on the list display page, the advertisement of the beer is no longer selected by the DB server 17. This prevents the same user from acquiring points more than once from the same advertisement target.

Note that the first advertisement page is not as simple as that shown in FIG. 9, and it is considered that the advertisement effect will be improved if the advertisement page attracts the user by including a moving image. If the user is not interested, there is no need to view all the advertisement pages, and it is possible to stop on the way.

As described above, the access history of the user is stored in the marketing information database 195 or the like. Information indicating which user has viewed which advertisement page and which advertisement target is powerful information for knowing the user's preference and interest level.

In FIG. 11, the questionnaire was not included. However, if the final advertisement page includes a questionnaire, a sample product application guide, a catalog request guide, or the like, or a link to such a web page is provided, a more effective advertising effect can be obtained. Go up. In addition, the user can obtain more points by applying for a sample and requesting a catalog.

FIG. 12 shows a processing flow of the advertisement distribution and the point provision in FIGS. 8 to 11. First, the Web server 15 as shown in FIG. 8 outputs a list display page of the advertisement target (step S12). Then, the user gives an instruction to select an advertisement target from the user terminal to the Web server 1.
5, and the Web server 15 receives the instruction to select the advertisement target (step S14). Then, the Web server 15 outputs the identification information of the selected advertisement target to the DB server 17. The DB server 17 searches the advertisement information database 193 from the advertisement target identification information, and outputs the information of the first advertisement page to the Web server 15 (step S1).
6).

If the quiz is provided on the advertisement page, the Web server 15 determines whether or not the answer to the quiz has been received (step S18). If the Web server 15 receives the answer to the quiz, the Web server 15 determines whether the answer is correct (step S20). If Web
When the server 15 does not receive the answer to the quiz, it is determined whether the page is the first advertisement page (step S30). If it is the first advertisement page, the process ends.
On the other hand, if it is not the first advertisement page, step S2
Move to 8.

If the Web server 15 determines that the quiz is correct in step S20, the DB server 17 executes a process of giving points assigned to the advertisement page. On the other hand, if the quiz is incorrect,
The b server 15 outputs to the user terminal the same advertisement page to which a comment prompting the user to input an accurate answer is provided (step S24). Then, control goes to a step S28.

As described above, in the process of giving the points assigned to the advertisement page, the DB server 17 accesses the point information database 197 and increases the point value of the user by the point value just given, as described above. This is a process of registering in the point information database 197.
In some cases, a process of transferring to another type of consideration may be performed.

Next, the Web server 15 or the DB server 17
Determines whether the main advertisement page is the last page (step S26). If it is not the last page, the process returns to step S16. That is, the DB server 17 accesses the advertisement information database 193 to extract the information of the next advertisement page, and outputs the information to the Web server 15. We
b server 15 uses the information of the next advertisement page to
Construct a page and output it to the user terminal.

If it is determined that the page is the last page, the DB server 17 registers that the advertisement target is selected in the user's access history (step S2).
8). Then, the process ends. The access history may be set in the personal information database 191 or may be set in the marketing information database 195. By performing this process, it is possible to prevent the same user from acquiring points more than once from the same advertisement target.

Other special days such as a wedding anniversary or birthday are extracted from personal information.
It is also possible to adopt a configuration in which the B server 17 performs a process for adding a predetermined point to the user.

Although the embodiment of the present invention has been described above, the present invention can be variously modified. For example, the configuration of the server shown in FIGS. 1 and 2 is an example, and the same function can be achieved by another configuration. Although the above is a case where the present invention is implemented by a computer program, it is also possible to implement the present invention only by a combination of a computer program and a dedicated device such as an electronic circuit, or only a dedicated device such as an electronic circuit. .

Using the system of the invention described above,
Email, We, etc. to the user's mobile terminal and mobile phone
b. Distribute advertisements on pages and give points to users, provide information to members, enable participation in games, questionnaires, events, and provide games and quizzes performed by users. It distributes the results of the event and further distributes the user's own point acquisition history. By distributing information to a mobile terminal, a mobile phone, or the like, a user can receive necessary information at any place. In order for the points obtained by the user to be used not only for shopping sites and game sites included in the system, the points are transferred to other point systems (including mileage systems, money and securities, etc.). It is also possible to provide a configuration including means for executing the process of transferring at the conversion rate according to the user's instruction. For example, a configuration is also possible in which points are converted into the amount of electronic money, and the points are deposited in the user's electronic money account. This transfer process may be performed each time a point is given, or may be performed every fixed period. In the transfer process, a pair of the user's identification information (such as an account number) and a numerical value (amount or a point value) is transmitted or transmitted to another operator of the point system. Also,
By using various DBs included in the system, the segmented corporate advertisement is distributed to each user's mobile terminal or mobile phone by e-mail with a text-based content. In this way, by distributing by means desired by the user, personal
It is possible to provide services to users who do not use computers. Also, the user can receive the information for selecting the time and place. For an advertiser, selecting a time and delivering an advertisement is also an effective advertising method. One-to-one marketing is also possible.

[0112]

As described above, according to the present invention, it is possible to provide an advertisement distribution technique capable of acquiring information relating to a user's interest while giving valuable points to advertisement viewing.

[0113] Further, it was possible to provide an advertisement distribution technique for further increasing the desire to view advertisements.

[Brief description of the drawings]

FIG. 1 is a block diagram showing an outline of a system according to the present invention.

FIG. 2 is a schematic diagram for explaining a relationship between a server and a terminal according to the present invention.

FIG. 3 is a diagram illustrating an example of a top page.

FIG. 4 is a diagram showing an example of a Web page for shopping.

FIG. 5 is a diagram showing an example of a Web page for a game.

FIG. 6 is a diagram illustrating an example of a Web page for a community.

FIG. 7 is a diagram illustrating an example of a Web page dedicated to a user.

FIG. 8 is a diagram showing an example of a list display page of advertisement targets.

FIG. 9 is a diagram illustrating an example of a first advertisement page of a certain advertisement target.

FIG. 10 is a diagram illustrating an example of a second advertisement page of a certain advertisement target.

FIG. 11 is a diagram showing an example of a third advertisement page of a certain advertisement target.

FIG. 12 is a diagram showing a processing flow of advertisement distribution processing.

[Explanation of symbols]

1 Advertisement Distribution System 3 Internet 5, 7, 9 User Terminal 11 Router 13 LAN 15 Web Server 17 DB Server 19 Various DBs 21 Mail Server 23 Application Server 191 Personal Information Database 193 Advertising Information Database 195 Marketing Information Database 197 Point Information Database 199 Shopping Information Database

Claims (15)

[Claims] 1. An advertisement distribution system connected to a network, comprising: an advertisement page data storage device for storing data of a plurality of advertisement pages per one advertisement target; An advertisement page output unit for extracting data of an advertisement page related to an advertisement target from the advertisement page data storage device and sequentially outputting the advertisement pages to a user terminal; and corresponding to each advertisement page related to the advertisement target selected by the user. An advertisement distribution system comprising: point providing processing means for performing a process for providing the user with points assigned to each of the advertisement pages in response to the user performing the given predetermined operation. 2. The advertisement distribution system according to claim 1, wherein the points are gradually increased in accordance with an order in which an advertisement page from which the points are given is output to the user terminal. 3. The advertisement distribution system according to claim 1, wherein the predetermined operation associated with each advertisement page is to correctly answer a question related to the content of the advertisement page. 4. An access history storage device for storing information on an advertisement target selected by each user in the past, and referring to the information stored in the access history storage device, re-pointing the same user from the same advertisement target. The advertisement distribution system according to claim 1, further comprising: prohibition means for prohibiting the grant. 5. A personal information storage device for storing personal information of each user, and referring to the information stored in the personal information storage device, form a list display page of advertisement targets according to the user's personal information. The advertisement distribution system according to claim 1, further comprising: a list display page configuration output unit that outputs the advertisement target list display page to the user terminal of the user. 6. An access history storage device for storing information on an advertisement target selected by each user in the past, a personal information storage device for storing personal information of each user, and an access history storage device and a personal information storage device. With reference to the stored information, an advertisement target list display page adapted to the personal information of the user is configured except for an advertisement target that the user has selected in the past, and the advertisement target list display page is displayed by the user. The advertisement distribution system according to claim 1, further comprising: a list display page configuration output unit that outputs the list display page configuration to the user terminal. 7. The system according to claim 1, wherein the points given to the user can be used as at least a part of payment at a predetermined shopping site.
Ad distribution system as described. 8. The advertisement distribution system according to claim 1, wherein the points given to the user can be used as at least a part of payment of a participation fee for a game or a lottery at a predetermined site. 9. The point giving processing means, when a user participating in a game or a lottery at the predetermined site wins a game or wins a lottery, gives a predetermined point to the user. 9. The advertisement distribution system according to claim 8, wherein the advertisement distribution system executes a process for executing the advertisement distribution. 10. A questionnaire form page including a predetermined questionnaire item is output to the user terminal, and the point giving processing means receives the contents of the questionnaire form page from the user terminal. The advertisement distribution system according to claim 1, wherein a process for giving a predetermined point to a user of the user terminal is performed in response to the request. 11. The system according to claim 1, wherein the point giving processing means sends a request for sending detailed information of the product or service, or receives a trial application for the product or service from the user terminal to the user of the user terminal. The advertisement distribution system according to claim 1, wherein a process for giving points is executed. 12. The advertisement page output means includes means for outputting an advertisement page for a mobile terminal or a mobile phone as the user terminal to the mobile terminal or the mobile phone. Ad distribution system as described. 13. A means for converting a point given to a user to a point value in another point system at a predetermined conversion rate; and providing the user with a point value in the other point system in the other point system. The advertisement distribution system according to claim 1, further comprising: means for notifying an operator of the point system of (1). 14. An advertisement distribution method in a network, comprising: extracting data of an advertisement page related to an advertisement selected by a user from an advertisement page data storage device storing data of a plurality of advertisement pages for one advertisement target. An advertisement page output step of outputting the advertisement page to a user terminal; and allocating the advertisement page to the advertisement page in response to the user performing a predetermined operation associated with the advertisement page related to the advertisement target selected by the user. A point giving processing step of executing a process for giving the given points to the user, a final page in a plurality of advertisement pages related to the advertisement target selected by the user, the advertisement page outputting step and the point giving processing step Until the user performs the predetermined operation, Ad delivery method in a network comprising a flop, the. 15. A process for prohibiting re-pointing from the same advertisement target to the same user is executed by referring to information stored in an access history storage device storing information on an advertisement target selected in the past by each user. The method of claim 12, further comprising: