JP2011138430A - Server for managing website, management method, and management program - Google Patents

Abstract

Provided are a management server, a management method, and a management program for a WEB site that appropriately reflect without delay the activities for improving the value of a WEB site that summarizes blogs, etc., and that distributes profits to users. .
In response to receiving information indicating the implementation of an advertisement provided on a WEB site, the management server 6 stores a predetermined percentage of the advertisement fee of the advertisement that has been implemented as a realization value, Miles are granted in response to the reception of the information indicating the activity, and the balance of the total distributed value based on the balance of the realized value is distributed according to the total number of miles.
[Selection] Figure 6

Description

  The present invention relates to a WEB site management server, a management method, and a management program.

  Conventionally, user-participation-type advertising activities called affiliates are known. Here, the affiliate is an advertising activity using a blog or the like on the WEB site. In this case, in the affiliate, the user writes a blog himself and provides a part of the blog to the advertiser as an advertisement area such as a banner advertisement. In the affiliate, the advertiser pays the advertisement fee to the user from the advertiser when the blog viewer takes a predetermined action for the advertisement in the advertisement area. This user is called an affiliate. The certain behavior is, for example, display of an advertisement, browsing of an advertiser's homepage by clicking on the advertisement, purchase of a product by this advertisement, and the like.

  Regarding such advertising activities, JP 2009-294776 A proposes a profit distribution method.

JP 2009-294776 A

  However, in the conventional affiliate, there is a problem that profit distribution by advertisement is not properly executed in accordance with the improvement of the value of the WEB site that collects this kind of blog and the like.

  That is, in the conventional affiliate, it often takes a period of several tens of days from writing a blog and performing an action related to improving the value of the WEB site to receiving payment of an advertising fee by writing this blog. More specifically, in a conventional affiliate, after uploading a blog to a WEB site, it is necessary to wait for payment of an advertisement fee until at least a viewer visits the blog and performs the above-described certain action. In the case of receiving an advertisement fee by purchasing a product, there may be a case where the sales are settled after the cooling-off period has elapsed.

  Even if the user performs such an action to improve the value of the WEB site, if it takes a long period of time until the advertisement fee is obtained, the user's willingness to act is stagnated, and eventually the value of the WEB site is lowered. Sometimes

  In addition, even if a specific blogger actively updates the blog and the page view of the entire WEB site greatly increases, the blogger who provided the page on which the advertisement was posted will get the advertising fee in the conventional affiliate Therefore, the active activity of this specific blogger is not necessarily reflected in the payment of the advertising fee for this blogger. Therefore, also in this case, the user's willingness to act is stagnated, and eventually the value of the WEB site is reduced.

  In such a situation, Patent Document 1 describes a method of allocating profits related to secondary content created from specific primary content to creators of the primary content, but improves the value of the WEB site. There is no description about profit distribution to users including bloggers who have performed acts.

  Therefore, the present invention provides a management server, management method, and management program for a WEB site that appropriately reflects without delay the activities for improving the value of the WEB site that summarizes blogs and the like, and that distributes profits to users. The purpose is to do.

  Specifically, the present invention provides the following.

(1) In a WEB site management server that manages a WEB site that collects WEB pages of users accessible from the public via a communication network,
A user identification information storage unit for storing user identification information for identifying the user;
A realization value storage unit that stores, as realization value, a predetermined ratio of the advertising fee of the advertisement that has been implemented in response to receiving information indicating the implementation of the advertisement provided on the WEB site;
A predetermined activity unit corresponding to the content of the predetermined activity is assigned in response to receiving information indicating the predetermined activity of the user related to the WEB site via the communication network, and the predetermined activity An activity unit giving unit that stores a unit in association with the user identification information of the user who has performed the predetermined activity;
A total distribution value calculation unit that calculates a balance of the realization value immediately before the activity unit grant unit grants the predetermined activity unit as a total distribution value;
The total number of distributed activity units is calculated by adding the predetermined activity unit assigned by the activity unit grant unit to the balance of the activity unit immediately before the activity unit grant unit grants the predetermined activity unit. And
By distributing the total distributed value calculated by the total distributed value calculating unit based on the total distributed activity unit calculated by the total distributed activity unit calculating unit, the evaluation value of the activity unit is calculated and stored. A web site management server comprising an activity unit evaluation amount calculation unit.

  By providing such a configuration of the present invention, the management server assigns a corresponding activity unit according to the user's activity related to the WEB site, and based on the evaluation value calculated when the grant is given. It is possible to reliably distribute the advertisement fee of the WEB site to the users. Therefore, the user can quickly obtain a profit distribution based on his / her own activity, and thereby obtain an incentive for an activity for improving the value of the WEB site.

  (2) The WEB site management server according to (1), further including an information disclosure unit that stores information indicating the evaluation amount of the activity unit calculated by the activity unit evaluation amount calculation unit in a state in which the public can view the information. .

  By providing such a configuration of the present invention, the management server releases the evaluation value for the predetermined activity unit. Thereby, the user can know the value of the predetermined activity unit owned by the user at any time. Then, the user can increase the total distributed value of the WEB site by a predetermined activity and obtain an incentive to receive a predetermined activity unit.

  (3) In response to acceptance of an exchange request from the user to a cash equivalent that can be used as cash or can be converted into cash for part or all of the activity unit stored in association with the user identification information And subtracting the amount calculated from the balance of the realization value from the balance of the realization value and subtracting the number of the activity units from the total number of the distribution activity units. The WEB site management server according to (1) or (2), further comprising a unit decrease exchange unit.

  By providing such a configuration of the present invention, the management server exchanges the activity unit owned by the user with a cash equivalent according to the user's desire. This allows the user to concentrate on activities that increase the value of the activity unit or increase the value with a sense of security that the activity unit can be exchanged for cash equivalents at any time. Furthermore, the user can obtain an incentive to increase the value of the activity unit with which a gain can be expected according to his / her activity on the WEB site, instead of exchanging it for a cash equivalent.

  (4) About the cash equivalent which can be used as cash or can be converted into cash from the user, in response to accepting the exchange request to the activity unit, the amount desired to be exchanged is set to the balance of the realized value. And adding an activity unit increasing exchange unit for adding the number of activity units calculated at an exchange rate with a value higher than the evaluation value of the activity unit immediately before accepting the exchange request to the total number of distributed activity units (1 ) To WEB site management server according to any one of (3) to (3).

  By providing such a configuration of the present invention, the management server adds the amount of cash equivalent that the user wants to exchange to the balance of the realization value according to the desire of the user, and An activity unit calculated at an exchange rate having a value higher than the evaluation value of the activity unit immediately before acceptance is added to the total number of distributed activity units. Thereby, the user can exchange and increase cash equivalents such as points acquired and stored in the past for the predetermined activity unit.

  (5) The realization value storage unit receives information indicating the sales of the analysis report created based on the activity history of the user on the WEB site, together with information indicating the sales price of the sales, The WEB site management server according to any one of (1) to (4), wherein a predetermined ratio of the sales price of the analysis report is stored in addition to the realization value.

  By providing such a configuration of the present invention, the management server adds a predetermined percentage of the sales price of the analysis report to the realization value. Thus, the user can provide an incentive that provides a more appropriate activity history to the server, increases the total distributed value of the WEB site, and thereby increases the distributed value received by the user. Although the realization value is surely increased by the sales of the analysis report, the total number of distributed activity units is unchanged, so that the user has a greater incentive.

(6) In a management method in which a management server manages a WEB site that collects WEB pages of users accessible from the public via a communication network.
A user identification information storing step in which the management server stores user identification information for identifying the user;
A realization value storing step of storing, as realization value, a predetermined percentage of the advertising fee of the advertisement that has been implemented in response to receiving information indicating the implementation of the advertisement provided on the WEB site;
A predetermined activity unit corresponding to the content of the predetermined activity is assigned in response to receiving information indicating the predetermined activity of the user related to the WEB site via the communication network, and the predetermined activity An activity unit providing step of storing a unit in association with the user identification information of the user who has performed the predetermined activity;
In the activity unit granting step, a total distributed value calculating step for calculating a balance of the realized value immediately before the management server grants the predetermined activity unit as a total distributed value;
In the activity unit granting step, a total of distributed activity units is calculated by adding the predetermined activity unit assigned by the management server to the balance of the activity unit immediately before the management server grants the predetermined activity unit. A step of calculating the total number of distributed activity units;
In the total distributed value calculation step, the total distributed value calculated by the management server is distributed based on the total number of distributed activity units calculated by the management server in the distributed activity unit total number calculation step. An activity unit evaluation amount calculating step of calculating and storing an evaluation amount of the activity unit.

  The effect similar to (1) can be expected by causing the management server to implement such a method of the present invention.

(7) In a management program for causing a management server to manage a WEB site that summarizes a user's WEB pages accessible from the public via a communication network,
A user identification information storing step of storing user identification information for identifying the user in the management server;
A realization value storing step of storing, as realization value, a predetermined ratio of the advertising fee of the advertisement that has been carried out in response to receiving information indicating the execution of the advertisement provided on the WEB site;
A predetermined activity unit corresponding to the content of the predetermined activity is assigned in response to receiving information indicating the predetermined activity of the user related to the WEB site via the communication network, and the predetermined activity An activity unit providing step of storing a unit in association with the user identification information of the user who has performed the predetermined activity;
In the activity unit granting step, a total distributed value calculating step for calculating the balance of the realized value immediately before the management server grants the predetermined activity unit as a total distributed value;
In the activity unit granting step, the management server adds the predetermined activity unit assigned by the management server to the balance of the activity unit immediately before granting the predetermined activity unit, and calculates the total number of distributed activity units. A step of calculating the total number of distributed activity units;
In the total distributed value calculation step, the total distributed value calculated by the management server is distributed based on the total number of distributed activity units calculated by the management server in the distributed activity unit total number calculation step. The management program which performs the activity unit evaluation amount calculation step which calculates and memorize | stores the evaluation amount of the said activity unit.

  The same effect as (1) can be expected by causing the management server to execute each step of the present invention.

  According to the present invention, the management server gives a user who has performed the activity on the WEB site by quickly expressing the activity on the WEB site in a predetermined activity unit for value distribution, and is implemented at the WEB site. The realized value based on the advertisement can be quickly reflected in the value of the predetermined activity unit. Therefore, it is possible to provide a WEB site management server and a WEB site management method that appropriately reflect the improvement in the value of a WEB site that summarizes blogs and the like without delay, and appropriately distribute the value to users. it can.

1 is a block diagram showing a system according to a first embodiment of the present invention. It is a graph which shows the advertisement fee table in the system of FIG. It is a graph which shows the realization value log in the system of FIG. It is a chart which shows the mile table in the system of FIG. It is a chart which shows the grant mile log in the system of FIG. It is a functional block diagram of the management server in the system of FIG. It is a flowchart which shows the process sequence of the management server in the system of FIG. It is a block diagram which shows the system which concerns on the 2nd Embodiment of this invention. It is a functional block diagram of the management server in the system of FIG. It is a flowchart which shows the process sequence of the management server in the system of FIG. It is a block diagram which shows the system which concerns on the 3rd Embodiment of this invention. It is a flowchart which shows the process sequence of the management server in the system of FIG.

  Hereinafter, embodiments of the present invention will be described in detail.

(1) First Embodiment FIG. 1 is a block diagram showing a system 1 according to a first embodiment of the present invention. This system 1 distributes a realization value based on an advertisement fee realized on a WEB site including a blog to users who have performed a predetermined activity on the WEB site.

  That is, in this system 1, the WEB server 2 is a server that manages a WEB site with a plurality of WEB pages. In this embodiment, the WEB page includes a blog. The WEB server 2 accepts writing and updating of a blog by accessing the registered user through the user terminal 3, and issues a mail magazine that can be subscribed to by the user terminal 3. The WEB server 2 notifies the management server 6 of the access from the user terminal 3, thereby notifying the activity of the user related to the WEB site.

  Moreover, the WEB server 2 displays the corresponding WEB page on the said browser terminal 4 by the access from the browser terminal 4 which is a reader | leader's terminal containing said user. The browser terminal 4 displays the corresponding advertisement in the advertisement space set on the WEB page and notifies the WEB server 2 that the advertisement has been displayed. Furthermore, when the browser terminal 4 accepts the click operation of the viewer of the advertisement of the WEB page, the browser terminal 4 notifies the WEB server 2 that the click has been made by the link set in the advertisement and sends a page request to the advertiser server 5. The web page related to the product purchase etc. transmitted and received from the advertiser server 5 is displayed. Note that various methods such as a method using a WEB beacon can be adopted as the notification method.

  The WEB server 2 accepts a mail magazine subscription request through access from the browser terminal 4. In response to accepting the subscription request, the WEB server 2 periodically or irregularly generates a designated e-mail magazine for the designated e-mail address transmitted from the browser terminal 4. Remember your email address.

  The WEB server 2 notifies the management server 6 of information indicating the execution of the advertisement by notifying the management server 6 of the access of the browser terminal 4 related to the browsing of the WEB page and the click of the advertisement. This notification method is not limited to this, and a WEB beacon is embedded in each WEB page, and when each page is displayed on the browser terminal 4, the management server 6 is notified directly from the browser terminal 4. May be. Further, the information indicating the execution of the advertisement in this case is information indicating, for example, the display of the advertisement and the click of the advertisement.

  The advertiser server 5 is an advertiser server that performs an advertisement on the WEB page. By accessing the viewer terminal 4 that has followed the link set on the WEB page, the advertiser server 5 displays the homepage related to the purchase of the product or service. Is displayed. In addition, purchase of a product or service is accepted by displaying a homepage related to this product purchase. The advertiser server 5 instructs a series of processing such as product shipment and application for service by purchasing the product or service. The advertiser server 5 records and holds information for specifying the link source WEB page, and notifies the management server 6 of information for specifying the corresponding WEB page when the sale of the product or service is confirmed. Thereby, the advertiser server 5 notifies the management server 6 of information indicating the execution of the advertisement when the sale of the product is the payment condition for the advertisement fee. This notification method is not limited to this, and a WEB beacon is embedded in each WEB page, and when each page is displayed on the browser terminal 4, the browser terminal 4 notifies the management server 6 directly. May be. Furthermore, not only these methods but various methods used in affiliate systems and the like can be widely applied.

  The advertiser terminal 8 is an advertiser terminal device that sets various types of information related to the advertisement displayed on the WEB page. Advertiser terminal 8 displays advertisement information (image information, text information, etc.) to be displayed on the WEB page, advertisement charges relating to this advertisement, payment conditions for this advertisement fee, URL of the home page of advertiser server 5 by this advertisement, advertisement The management server 6 is notified of the attribute information and the like of the merchandise related to. Here, the payment condition for the advertisement fee is, for example, a condition for paying the advertisement fee by displaying the advertisement, paying the advertisement fee by clicking on the advertisement, or paying the advertisement fee by confirming the sale of the product or service.

  The management server 6 is a server that manages the WEB site by executing a management program for the WEB site. The management server 6 accepts the user registration request from the user terminal 3 in response to the user terminal 3 accepting an operation requesting user registration from the user, the identification information for identifying the user, the corresponding WEB page A user database (user DB 6E) is constructed based on the identification information of the WEB page that identifies the user.

  Further, the management server 6 selects an advertisement to be displayed on each WEB page based on the attribute information designated by the advertiser terminal 8 and the advertisement fee. Further, the management server 6 records the advertisement information and the URL of the home page by the advertiser server 5 in the WEB server 2 in association with the link set in the WEB page based on this selection, so that the advertiser is displayed on the WEB page. Are set to be displayable, and the viewer terminal 4 is set to be able to display the home page of the advertiser server 5. Note that these advertisement selection and setting processes are not limited to the management server 6 and may be performed by the WEB server 2 or other servers. In this case, these servers transmit information indicating the implementation of the advertisement to the management server 6.

  In this embodiment, the management server 6 accepts advertisements by bidding. Therefore, the management server 6 receives bid conditions from the advertiser terminal 8, selects an advertisement showing the highest bid amount (advertisement fee) from bids corresponding to the attributes of each advertisement space, and uses the WEB page. Decide which advertisements to display. Therefore, in this system 1, even when the same WEB page is browsed and the same type of advertisement is displayed, the advertisement fee varies depending on the viewing date and time. In addition, the acceptance of advertisements by these bids and the like is not limited to the management server 6, and the WEB server 2 may directly accept and notify the management server 6 of the setting contents of the advertisement.

  In addition, the management server 6 records the advertisement fee received from the advertiser terminal 8 and the payment conditions for this advertisement fee in the form of a table, thereby creating and holding the advertisement fee table 6A as shown in FIG. . In the example of FIG. 2, for the advertisement with the advertisement ID “XYZ” of the advertiser ID “001”, 20 yen, 40 yen, and 800 yen are displayed, clicked, and purchased according to the contents of the advertisement, respectively. It is shown that the advertising fee is paid.

  The management server 6 refers to the advertisement fee table 6A by the notification from the WEB server 2 and the advertiser server 5, and responds by the notification of information indicating the execution of the advertisement from the WEB server 2 and the advertiser server 5. Calculate advertising fees. However, the present invention is not limited to this, and the management server 6 may receive the notification including information related to the advertisement fee in the information indicating the execution of the advertisement. In addition to this, various methods for specifying an advertisement fee that is confirmed as revenue of the WEB site by executing an advertisement can be adopted. Furthermore, the management server 6 calculates a predetermined ratio of the calculated or specified advertisement fee as an actual value. Here, the realization value is the amount of money distributed to the user among the obtained advertising fees. As shown in FIG. 3, the management server 6 records the calculated realization value together with related information in time series to create a realization value log 6C. In the example of FIG. 3, for the advertisement specified by the advertiser ID “001” and the advertisement ID “XYZ”, an advertising fee income of 20 yen is obtained by displaying this advertisement, and a half thereof (1/3 or The realization value of 10 yen is calculated, including other ratios such as 30% and various calculation formulas. It is also shown that when this advertisement is subsequently clicked, an advertising fee income of 40 yen is obtained and the realization value of 20 yen is calculated. Further, it is shown that the advertising fee income of 900 yen is obtained by selling the product of the advertisement specified by the advertiser ID “003” and the advertisement ID “AAA”, and the realization value of 450 yen is calculated. Yes. The series of processing for calculating the realization value is not limited to the management server 6, and the WEB server 2 calculates or specifies the advertisement fee, and creates and updates a part of the realization value log 6C shown in FIG. May be. Then, the management server 6 may calculate the realization value upon receiving notification of the contents of the realization value log 6C from the WEB server 2. Alternatively, the management server 6 and the WEB server 2 may be integrated as a server.

  Further, the management server 6 includes a mile table 6B as a table indicating an activity unit to be given according to the content of an activity related to the user's WEB site by a prior setting. Here, as shown in FIG. 4, the mile table 6 </ b> B is a table that records miles to be granted according to the content of the user's activity related to the WEB page notified from the WEB server 2 or the user terminal 3. Here, a mile is an activity unit for evaluating a user's activity for improving the value of the WEB site. In this embodiment, user activities related to the WEB page to which this mileage is granted are creation, update, browsing, and publication of a mail magazine. In this embodiment, in addition to these activities, an activity in which a reader applies for a subscription to an e-mail magazine or an activity that simply browses the mileage in order to give a mile as an activity that contributes to improving the value of the WEB site in a broad sense. Recorded in table 6B.

  In the example shown in FIG. 4, it is shown that 15 miles and 20 miles are given to the activities specified by the activity IDs “A” and “B”, respectively. The activities with the activity IDs [A] and “B” are, for example, updating a blog or creating a new one. This mileage is given in consideration of the fact that the WEB page is a blog from the viewpoint of improving the value of the WEB site. Therefore, the number of mileage grants varies depending on the type of the WEB site and also depending on the viewpoint.

  The management server 6 calculates miles to be given to the user corresponding to each activity by referring to the mile table 6B based on notifications indicating various activities of the user from the WEB server 2 or the user terminal 3. Further, as shown in FIG. 5, the calculated mile is recorded in time series together with related information to create a granted mile log 6D. In the example of FIG. 5, for the WEB page with the WEB page ID “abc”, the user performs the activity specified by the activity ID “A” to the user ID “111”, and thereby the mile of value 15 is given. It has been shown. Subsequently, with respect to the WEB page with the WEB page ID “XYZ”, it is shown that the user with the user ID “222” performs the activity specified by the activity ID “B”, and as a result, a mile of value 20 is given. Has been.

  The management server 6 processes the record of the realization value log and the granted mile log 6D and distributes the profits from the advertising fee to each user.

  FIG. 6 is a functional block diagram showing the configuration of the management server 6 related to the processing of the realized value log 6C and the granted mile log 6D. Therefore, in the management server 6, processing steps corresponding to the functional blocks in FIG. 6 are appropriately executed.

  In the configuration of FIG. 6, when user registration is instructed by access from the user terminal 3, the user identification information storage unit 6F stores the user identification information for identifying the user and constructs a user database (user DB 6E). To do.

  When the activity unit granting unit 6G receives information indicating the activity of the user related to the WEB site via the communication network, the activity unit granting unit 6G grants a mile as an activity unit corresponding to the content of the activity, and associates the mile with the user identification information. Remember. More specifically, as described above, the activity unit grant unit 6G grants each activity with reference to the mile table 6B in response to receiving a notification from the WEB server 2 or the advertiser server 5. Miles are calculated and stored in the granted mile log 6D.

  The distribution activity unit total number calculation unit 6H calculates the total number of distribution miles (distribution activity unit total number) by adding the mile granted by the activity unit grant unit 6G to the balance of the mile immediately before the activity unit grant unit 6G grants the mile. Furthermore, in response to accepting an exchange request from each user to a cash equivalent that can be used as cash or can be converted into cash for some or all of the miles stored in association with the user identification information of each user The management server 6 executes the exchange process for the cash equivalent and reduces the mileage of each user corresponding to the exchange process. Furthermore, in response to accepting an exchange request from each user for cash equivalents that can be used as cash or converted into cash, the management server 6 exchanges the cash equivalents for miles. Run the process and correspondingly increase each user's miles. Accordingly, in the management server 6, the mileage of each user and the total number of miles on the WEB site vary variously.

  Therefore, every time the activity unit granting unit 6G grants a mile, the distributed activity unit total number calculation unit 6H refers to the record of the granted mile log 6D, and the mileage granted this time by the activity unit granting unit 6G is the mileage of all users so far. The total number of miles (the total number of distributed activity units) is calculated by adding to the total value.

  As described above, when the realization value storage unit 6I receives information indicating the implementation of the advertisement provided on the WEB site, the realization value storage unit 6I stores and realizes a predetermined ratio of the advertisement fee that is confirmed to be paid to the WEB site as the realization value. A value log 6C is constructed.

  The total distribution value calculation unit 6J calculates the balance of the realization value at that time as the total distribution value. Furthermore, in response to accepting an exchange request from each user to a cash equivalent that can be used as cash or can be converted into cash for some or all of the miles stored in association with the user identification information of each user The management server 6 executes the exchange process for the cash equivalent and reduces the mileage of each user corresponding to the exchange process. Furthermore, in response to accepting an exchange request from each user for cash equivalents that can be used as cash or converted into cash, the management server 6 exchanges the cash equivalents for miles. Run the process and correspondingly increase each user's miles. Further, in response to receiving the information indicating the sales of the analysis report created based on the activity history of the user on the WEB site together with the information indicating the sales price of the sales, the management server 6 performs the analysis. Store a predetermined percentage of the sales price of the report in addition to the realized value. Therefore, in the management server 6, the total amount of profit (realized value) that can be distributed also changes variously by these processes.

  Therefore, the total distributed value calculation unit 6J calculates the actual value balance corresponding to the total number of distribution miles (the total number of distribution activity units) calculated by the total distribution activity unit total calculation unit 6H as the total realization value.

  The activity unit evaluation amount calculation unit 6K distributes the distribution value total amount calculated by the distribution value total amount calculation unit 6J based on the distribution mile total number (distribution activity unit total number) calculated by the distribution activity unit total number calculation unit 6H. Calculate and store the evaluation value of miles (activity unit). More specifically, in this embodiment, the activity unit evaluation amount calculation unit 6K uses the total distribution value calculated by the total distribution value calculation unit 6J as the total number of distribution miles (distribution activity) calculated by the distribution activity unit total number calculation unit 6H. Divide by the total number of units) to calculate the value of the activity unit.

  In this way, in this embodiment, profits are distributed so as to be simply proportional to the miles given to the user. However, when distributing profits based on the aggregate value of miles granted to each user, such as when the distribution rate decreases as the number of miles granted to the user increases, various methods should be applied. Can do. If the distribution rate is set to decrease as the mileage granted to the user increases in this way, the blog is granted so as to actively encourage users to update the blog. Incentives can be increased for users with fewer miles.

  The information disclosure unit 6L stores information indicating the evaluation amount of the mile (activity unit) calculated by the activity unit evaluation amount calculation unit 6K in a state that can be browsed by the public. The management server 6 provides this information to the user terminal 3 and the viewer terminal 4 by accessing the user terminal 3 and the viewer terminal 4. That is, in this embodiment, a mile (activity unit) confirmation menu is provided on each WEB page, and the WEB server 2 displays a mile (activity unit) confirmation screen on the corresponding user terminal 3 by clicking this menu. Display the mileage (activity unit) evaluation amount on this confirmation screen. When accessing by the user terminal 3, the total value of the current mile (activity unit) is also displayed.

  The management server 6 displays a screen for conversion processing on the user terminal 3 when the conversion processing menu is clicked by a link set in the conversion processing menu. On this conversion processing screen, the management server 6 multiplies the balance of the user's mile (activity unit) by the evaluation amount and displays the amount of distribution value corresponding to the current mile (activity unit). In addition, an input of the number of miles (number of activity units) to be converted into a cash equivalent that can be used as cash or converted into cash is accepted. Here, the cash equivalent to be exchanged here is, for example, points or electronic money.

  When the exchange to cash equivalent is instructed by the user's operation on the exchange processing screen, the activity unit decrease exchange unit 6M has a value lower than the evaluation value of the mile (activity unit) immediately before accepting the exchange instruction. The amount calculated based on the exchange rate is subtracted from the balance of the realization value, and the corresponding number of miles (activity units) is subtracted from the total number of distributed miles (total number of distributed activity units). The low value exchange rate is used here for the common purpose of collecting commissions at the time of exchange and maintaining more miles (activity units) for the user and increasing the value of the WEB site. This is to give incentives to actively contribute to the activities.

  Specifically, referring to the example of FIG. 3, if the balance of the realization value is 10,000 yen at a certain point in time, each realization value as shown in FIG. , Increase to 10010 yen, 10030 yen and 10480 yen, respectively. In the case of the example of FIG. 5, if the total number of miles immediately before granting miles is 10,000 miles, the total number of miles increases to 10015 miles and 1003 miles each time the user performs each activity. Therefore, since the activity time of activity ID “A” is 12:12, at the time of 12:12 relating to the activity of activity ID “A”, the balance of the realization value immediately before that is 10010 yen, and miles The appraisal value of 0.99500748 is 10010 yen divided by 10015 miles. Further, at 12:14 for the activity of the subsequent activity ID “B”, the balance of the realization value immediately before that is 10030 yen, and the valuation of the mile is 0.999501743 yen obtained by dividing 10030 yen by 10033 miles. Become. Further, at the time of 12:15, 1.044344793 yen obtained by dividing 10480 yen by 10033 miles is the mileage evaluation value. When 20 miles are converted into cash equivalents such as points and electronic money after the increase in realization value at 12:15, 20 miles are subtracted from the total number of miles, and 20 miles x 1.099310308 yen. The amount will be reduced from the realized value balance by (the rate 5% lower than the evaluation value at that time).

  FIG. 7 is a flowchart showing a processing procedure of the management server 6 corresponding to each component of the functional block diagram of FIG. When the management server 6 receives a request for user registration through access via a communication network such as the Internet, the management server 6 executes processing related to the user identification information storage unit 6F and registers the user in the user database (user DB 6E) ( SP1-SP2-SP3). In addition, when information related to the implementation of the advertisement is received, processing related to the realization value storage unit 6I is executed, and realization value is calculated (SP4-SP5).

  Further, depending on the user's activity, processing corresponding to the activity unit grant unit 6G, the distributed activity unit total number calculation unit 6H, and the activity unit evaluation value calculation unit 6K is sequentially executed to calculate the evaluation value of the mile (activity unit) (SP6- SP7-SP8-SP9). Moreover, the process which concerns on the information disclosure part 6L is performed by the access from the user terminal 3 and the browser terminal 4, and the evaluation amount of a mile (activity unit) is displayed (SP10-SP11). When the mile conversion request is received by the user, processing corresponding to the activity unit decrease exchange unit 6M is executed, and the number of miles designated by the user is exchanged for cash equivalents (SP12, SP13).

(2) Operation of the embodiment In the above configuration, in this system 1 (FIG. 1), the blog is updated by accessing the WEB server 2 by the user terminal 3, and this blog is accessed by the browser terminal 4. Is viewed. In this blog, an advertisement is posted. When a click operation of this advertisement by a viewer including a user is accepted, the viewer terminal 4 accesses the advertiser server 5 by following a link set in the advertisement, The homepage related to this advertisement is displayed. The system 1 determines the payment of the advertisement fee from the advertiser according to the display of this advertisement, the click of this advertisement, and the purchase of the product on the homepage that followed this advertisement, and stores a part thereof as the realization value.

  In the conventional affiliate, the advertising fee paid by the advertiser is distributed to the user of the WEB page displaying the corresponding advertisement. As a result, in the conventional system, even if the user frequently updates the blog and greatly contributes to attracting customers to the WEB site, high profits are not guaranteed immediately. Especially on blogs, if you write frequently and the page lengthens, it ’s harder to find ads. Therefore, in this case, despite the active efforts to improve the value of the site, the revenue will decrease. In addition, it is necessary to wait for several tens of days for the revenue from advertising. As a result, for a user who is active in improving the value of the WEB site, the conventional system does not pay a price corresponding to the activity.

  Therefore, in this embodiment, regardless of who is the user of the blog for which the advertisement fee has been paid, a mileage is awarded for each user activity that contributes to improving the value of the WEB site. The miles are totaled for each user, and the realization value is distributed based on the total value.

  This makes it possible to appropriately distribute the realization value even to users who actively update the blog and increase the popularity of the WEB site. Similarly, the realization value can be appropriately distributed to users who actively issue mail magazines to increase the reputation of the WEB site. Furthermore, even for users who do not write blogs or publish e-mail magazines, or simply browse these, miles for activities that increase the value of the WEB site as the number of page views increases. Is granted. As a result, such users are encouraged to act to increase the popularity and evaluation of the WEB site more and more by being able to gain benefits by evaluating the popularity and evaluation of the WEB site. As a result, the value of the WEB site can be improved.

  In addition, even immediately after opening a blog, miles are immediately granted for the activity of opening the blog. Furthermore, miles are awarded when the blog is displayed by a visitor's visit. In this way, any activity that leads to an increase in the value of the WEB site can be given a predetermined mile according to the content of the activity, and can receive a realization value based on the evaluation value. . As a result, it is possible to motivate users who have newly opened blogs and to improve their motivation for blogs, and as a result, to encourage such users' active activities and increase the value of the WEB site. Can be improved.

  More specifically, in this embodiment, the evaluation value of the mile at that time is obtained in response to the user's activity, and the realization value is distributed based on this evaluation value. In this case, for example, the more activities that improve the value of the WEB site, the more the self-miles can be increased and the realization value can be distributed at that time. As a result, the activity of improving the value of the WEB site Can be given a great incentive.

(3) Effects of the embodiment According to the above configuration, the activity for improving the value of the WEB site by assigning the corresponding mile and distributing the realized value corresponding to the user's activity related to the WEB site. Profits can be quickly distributed even to users who have performed.

  Also, by disclosing the mileage evaluation value, the user can know the value of the mile that he owns at any time. As a result, incentives can be given to activities that further increase the value of the WEB site.

  Furthermore, by executing the process of exchanging cash equivalents according to the user's instructions, the user can concentrate on activities that increase or increase the value of the miles with a sense of security that the miles can be exchanged for cash equivalents at any time. can do. This also provides incentives for activities that further increase the value of the WEB site. In addition, users can be motivated to keep their miles and concentrate on activities that increase their mileage value rather than exchanging them for cash equivalents, which further increases the value of the WEB site. Incentives can be given for activities to enhance.

(4) Second Embodiment FIG. 8 is a block diagram showing a system 11 according to a second embodiment of the present invention. In response to a user operation, the system 11 exchanges the points held by the user for the miles described above with respect to the first embodiment. This system 11 is configured in the same way as the system 1 of the first embodiment except that processing related to points owned by this user is added. This point is a cash equivalent that can be used as cash or converted into cash.

  In this system 11, the management server 12 is a server related to points owned by the user. The management server 12 manages points owned by the user.

  The management server 16 is configured in the same manner as the management server 6 described above in the first embodiment except that the processing related to the exchange of points held by the user is executed. Here, the management server 16 displays a conversion process screen for converting to a predetermined mile upon access from the user terminal 3. In addition, when the user inputs an ID or the like, the management server 16 is accessed to detect the number of points, and the number of points is displayed. In this state, when the number of points to be converted is input and a request for exchange by the user is received, the management server 16 adds the amount corresponding to the number of points instructed to the exchange to the balance of the realized value, and The number of miles calculated at an exchange rate with a value higher than the valuation value of the mile immediately before the request is added to the total number of distributed miles (total number of distributed activity units). It goes without saying that the management server 16 executes a corresponding settlement process with the management server 12 in conjunction with this series of processes. The reason for the high value exchange rate is to collect a fee at the time of exchange and to increase the valuation value of the mile by suppressing the increase in the number of miles compared to the balance of the realization value.

  As shown in FIG. 9 in comparison with FIG. 6, the management server 16 further includes an activity unit increasing exchange unit 6P related to the processing of these points. As shown in FIG. 10, the management server 16 executes processing corresponding to the activity unit increasing exchange unit 6P. In other words, in this process, the management server 16 receives an input of points to be exchanged (SP21-SP22), and adds the amount corresponding to the points to the balance of the realized value (SP23). Further, the number of miles calculated at an exchange rate with a value higher than the evaluation value of the mile immediately before the request for the exchange is added to the total number of distributed miles (total number of distributed activity units) (SP24), and the management server 12 related to the points The settlement process is executed during the period and the process returns to the original process (SP25-SP26).

  In this embodiment, in accordance with a user instruction, the user's point is converted into a mile and updated, and by increasing the amount corresponding to this point, the user managed by the other management server 12 Can be captured, and so-called dead points can be effectively used, so that the value of the WEB site can be further improved.

(5) Third Embodiment FIG. 11 is a block diagram showing a system 21 according to a third embodiment of the present invention. The system 21 is configured in the same way as the system described above for the first or second embodiment except that the configuration of the management server 26 is different. The management server 26 is configured in the same manner as the management server described above with respect to the first or second embodiment, except that it includes processing relating to customer analysis.

  That is, the management server 26 includes a customer database in which users and viewers are registered, and updates the customer database by access by the user terminal 3 and the viewer terminal 4 or the like. The registration in the customer database is executed by user registration, for example.

  In the management server 26, the customer analysis unit 26A applies the CRM (Customer Relationship Management) method, for example, based on this customer database, analyzes the activities of users and viewers of the WEB site, and creates an analysis report. To do. In the management server 26, the realization value storage unit 6I (see FIG. 6) sells the analysis report in response to receiving the information indicating that the analysis report is sold together with the information indicating the sales price. Stores a specified percentage of the price in addition to the realized value.

  As a result, as shown in FIG. 12, according to this embodiment, the management server 26 adds the realization value related to the sales of the analysis report to the balance of the realization value and returns to the original processing procedure by selling the analysis report. (SP31-SP32-SP33).

  In this embodiment, by selling analysis reports that analyze customer activity history, a predetermined percentage of the corresponding sales price is added to the total realization value, so that the hidden property of the WEB site can be appropriately combined with the profit from the advertisement. Incentives to increase the distribution value received by itself can be obtained, and as a result, the value of the WEB site can be further improved. Further, the user can provide an incentive to provide a more appropriate activity history to the server, increase the total distributed value of the WEB site, and thereby increase the distributed value received by the user.

(6) Other Embodiments In the above-described embodiment, the specific configuration suitable for the implementation of the present invention has been described in detail. However, the present invention is within a range not departing from the gist of the present invention. The configuration of the above-described embodiment can be variously changed.

  That is, in the above-mentioned embodiment, the case where the sales of the product are calculated corresponding to the actual revenue of the advertising fee by calculating the advertising fee etc. upon receiving the notification of the sale confirmation from the advertiser server is described. However, the present invention is not limited to this, and the realization value may be calculated by estimating the advertising fee determined by the purchase notification of the product.

  Further, in the above-described embodiment, the case where the present invention is applied to a WEB site related to a blog and mileage is granted for writing, updating, issuing an e-mail magazine, and applying for a blog has been described. The mileage may be given not only by receiving a mail magazine but also by user registration.

  Further, in the above-described embodiment, the case where the present invention is applied to the WEB site related to the blog has been described. However, the present invention is not limited to this, the site using various communities, the site using the mailing list, the news, the weather forecast, etc. It can be widely applied to sites that provide various contents such as music, sites that provide various tools such as programs, and can be widely applied to various user activities on these various sites.

DESCRIPTION OF SYMBOLS 1, 11, 21 System 2 WEB server 3 User terminal 4 Reader terminal 5 Advertiser server 6, 12, 16, 26 Management server 8 Advertiser terminal

(1) In a WEB site management server that manages a WEB site that collects WEB pages of users accessible from the public via a communication network,
A user identification information storage unit for storing user identification information for identifying the user;
In response to reception of the information indicating the implementation of advertisements provided in the WEB site, and realizable value storage unit for storing the value realized at least a portion of the advertisement advertising fee,
Activity units wherein the information indicating the activity of the user according to the WEB site, received via the communications network Then, grant activities units corresponding corresponding to the activity, in association before SL user identification information A granting unit;
Calculating a total value of the realization value stored in the realization value storage unit and calculating a total distribution value;
The activity unit assigned by the activity unit grant unit is added to the total value of the activity units of all users so far, and the distributed activity unit total number calculating unit for calculating the total number of distributed activity units,
Wherein the ratio of the distribution unit of activity Total for dispensing aggregate value, Bei example the activity unit valuation calculator for computing and storing valuations of the activity units,
The distribution value total amount calculation unit, the distribution activity unit total number calculation unit, the activity unit evaluation amount calculation unit,
A server for managing a WEB site that, when receiving information indicating the activity of the user related to the WEB site via the communication network, calculates a total distributed value, a total number of distributed activity units, and an evaluation value of the activity unit, respectively .

(3) Exchange of part or all of the activity unit stored in association with the user identification information to a cash equivalent that can be used as cash or can be converted into cash , via the communication network. When the request is obtained, the activity unit for which the exchange request is requested is converted into the realized value according to the ratio of the activity unit evaluation value calculated by the activity unit evaluation value calculation unit at that time. (1) or further comprising an activity unit reduction exchanging unit that subtracts the converted actual value from the total distributed value and subtracts the corresponding activity unit for which the exchange request is requested from the total number of distributed activity units. A server for managing a WEB site according to (2).

(4) When the user wishes to exchange the cash equivalent that can be used as cash or can be converted into cash from the user via the communication network, the amount of money desired to be exchanged is distributed. In addition to the total value , at the time, according to the ratio relating to the evaluation value of the activity unit calculated by the activity unit evaluation value calculation unit, the amount requested for exchange is converted into the activity unit , The WEB site management server according to any one of (1) to (3), further including an activity unit increasing exchange unit that adds the converted activity unit to the total number of distributed activity units.

(5) The realization value storage unit includes information indicating sales of an analysis report created based on the activity history of the user on the WEB site via the communication network, together with information indicating the sales price of the sales. When Fit receiving, WEB site management server according to any one of at least a part of the selling price of the analysis report from store (1) as the value realized (4).

(6) In a management method in which a management server manages a WEB site that collects WEB pages of users accessible from the public via a communication network.
A user identification information storing step in which the management server stores user identification information for identifying the user;
A realization value storing step of storing at least a part of an advertising fee of the advertisement that has been implemented as realization value in response to receiving information indicating the implementation of the advertisement provided on the WEB site;
Information indicating the activity of the user according to the WEB site, received via the communications network Then, grant activities units corresponding corresponding to the activities, activities units granted for storing in association with said user identification information Steps,
Calculating a total value of the realization value stored in the realization value storage step, and calculating a total distribution value to calculate a total distribution value;
Adding the activity units assigned in the activity unit granting step to the total value of the activity units of all users so far, and calculating the total number of distributed activity units;
The distribution activity unit for calculating the total number of distribution activity units by adding the activity unit assigned in the activity unit granting step to the total value of the activity units recorded and held and updating the activity unit aggregation value A total number calculating step;
An activity unit evaluation value calculating step of calculating and storing an evaluation value of the activity unit according to a ratio of the total number of distribution activity units to the total distribution value ,
The total distributed value calculation step, the total distributed activity unit calculation step, and the activity unit evaluation amount calculation step include:
A management method for calculating a total distributed value, a total number of distributed activity units, and an evaluation value of each of the activity units when receiving information indicating the activity of the user related to the WEB site via the communication network .

(7) In a management program for causing a management server to manage a WEB site that summarizes a user's WEB pages accessible from the public via a communication network,
A user identification information storing step of storing user identification information for identifying the user in the management server;
In response to reception of the information indicating the implementation of advertisements provided in the WEB site, and realizable value storage step of storing the value realized at least a portion of the advertisement advertising fee,
Information indicating the activity of the user according to the WEB site, received via the communications network Then, grant corresponding activities units corresponding to the activities, activities units granted to be stored in association with the user identification information Steps,
Calculating a total value of the realization value stored in the realization value storage step, and calculating a total distribution value to calculate a total distribution value;
Adding the activity units assigned in the activity unit granting step to the total value of the activity units of all users so far, and calculating the total number of distributed activity units,
An activity unit evaluation amount calculating step of calculating and storing an evaluation amount of the activity unit according to a ratio of the total number of distribution activity units to the total distribution value ;
The total distributed value calculation step, the total distributed activity unit calculation step, and the activity unit evaluation amount calculation step include:
A management program for calculating a total distributed value, a total number of distributed activity units, and an evaluation value of each activity unit when receiving information indicating the activity of the user related to the WEB site via the communication network .

(1) In a WEB site management server that manages a WEB site that collects WEB pages of users accessible from the public via a communication network,
A user identification information storage unit for storing user identification information for identifying the user;
In response to reception of the information indicating the implementation of advertisements provided in the WEB site, and realizable value storage unit for storing the value realized at least a portion of the advertisement advertising fee,
An activity unit providing unit that, when receiving information indicating the activity of the user related to the WEB site, via the communication network, assigns a corresponding activity unit corresponding to the activity and stores it in association with the user identification information; ,
Calculating a total value of the realization value stored in the realization value storage unit and calculating a total distribution value;
The activity unit assigned by the activity unit grant unit is added to the total value of the activity units of all users so far, and the distributed activity unit total number calculating unit for calculating the total number of distributed activity units,
An activity unit evaluation amount calculation unit that calculates and stores an evaluation amount of the activity unit according to a ratio of the total number of distribution activity units to the total distribution value ;
Via the communication network, the user wishes to exchange part or all of the activity unit stored in association with the user identification information into a cash equivalent that can be used as cash or can be converted into cash. The activity unit for which the exchange request is requested is converted into the realized value according to the ratio of the evaluation value of the activity unit calculated by the activity unit evaluation value calculation unit at that time, An activity unit reduction exchanging unit that subtracts the converted activity value from the total distributed value, and subtracts the corresponding activity unit requested to be exchanged from the total distributed value .
The distribution value total amount calculation unit, the distribution activity unit total number calculation unit, the activity unit evaluation amount calculation unit,
A server for managing a WEB site that, when receiving information indicating the activity of the user related to the WEB site via the communication network, calculates a total distributed value, a total number of distributed activity units, and an evaluation value of the activity unit, respectively.

By providing such a configuration of the present invention, the management server assigns a corresponding activity unit according to the user's activity related to the WEB site, and based on the evaluation value calculated when the grant is given. It is possible to reliably distribute the advertisement fee of the WEB site to the users. Therefore, the user can quickly obtain a profit distribution based on his / her own activity, and thereby obtain an incentive for an activity for improving the value of the WEB site. Further, by providing such a configuration, the management server exchanges the activity unit owned by the user with a cash equivalent according to the user's desire. This allows the user to concentrate on activities that increase the value of the activity unit or increase the value with a sense of security that the activity unit can be exchanged for cash equivalents at any time. Furthermore, the user can obtain an incentive to increase the value of the activity unit with which a gain can be expected according to his / her activity on the WEB site, instead of exchanging it for a cash equivalent.

( 3 ) When an exchange request is obtained from the user to the activity unit for a cash equivalent that can be used as cash or converted into cash, the amount of money desired to be exchanged is distributed through the communication network. In addition to the total value, at the time, according to the ratio relating to the evaluation value of the activity unit calculated by the activity unit evaluation value calculation unit, the amount requested for exchange is converted into the activity unit, The WEB site management server according to (1) or (2) , further comprising an activity unit increasing exchange unit that adds the converted activity unit to the total number of distributed activity units.

( 4 ) The realization value storage unit includes, through the communication network, information indicating sales of an analysis report created based on the activity history of the user at the WEB site, together with information indicating the sales price of the sales. When received, the WEB site management server according to any one of (1) to ( 3 ), wherein at least a part of the sales price of the analysis report is stored as the realized value.

( 5 ) In a management method in which a management server manages a WEB site that collects WEB pages of users accessible from the public via a communication network.
A user identification information storing step in which the management server stores user identification information for identifying the user;
A realization value storing step of storing at least a part of an advertising fee of the advertisement that has been implemented as realization value in response to receiving information indicating the implementation of the advertisement provided on the WEB site;
An activity unit granting step of receiving, via the communication network, information indicating the activity of the user related to the WEB site, assigning a corresponding activity unit corresponding to the activity, and storing it in association with the user identification information; ,
Calculating a total value of the realization value stored in the realization value storage step, and calculating a total distribution value to calculate a total distribution value;
Adding the activity units assigned in the activity unit granting step to the total value of the activity units of all users so far, and calculating the total number of distributed activity units;
The distribution activity unit for calculating the total number of distribution activity units by adding the activity unit assigned in the activity unit granting step to the total value of the activity units recorded and held and updating the activity unit aggregation value A total number calculating step;
An activity unit evaluation value calculation step of calculating and storing an evaluation value of the activity unit according to a ratio of the total number of distribution activity units to the total distribution value ;
Via the communication network, the user wishes to exchange part or all of the activity unit stored in association with the user identification information into a cash equivalent that can be used as cash or can be converted into cash. The activity unit for which the exchange request is requested is converted into the realized value according to the ratio of the evaluation value of the activity unit calculated by the activity unit evaluation value calculation unit at that time, An activity unit decreasing exchange step of subtracting the converted activity value from the total distributed value and subtracting the corresponding activity unit for which the exchange request is requested from the total number of distributed activity units ,
The total distributed value calculation step, the total distributed activity unit calculation step, and the activity unit evaluation amount calculation step include:
A management method for calculating a total distributed value, a total number of distributed activity units, and an evaluation value of each of the activity units when receiving information indicating the activity of the user related to the WEB site via the communication network.

( 6 ) In a management program for causing a management server to manage a WEB site that summarizes a user's WEB pages accessible from the public via a communication network,
A user identification information storing step of storing user identification information for identifying the user in the management server;
In response to reception of the information indicating the implementation of advertisements provided in the WEB site, and realizable value storage step of storing the value realized at least a portion of the advertisement advertising fee,
An activity unit granting step of receiving, via the communication network, information indicating an activity of the user related to the WEB site, assigning a corresponding activity unit corresponding to the activity, and storing it in association with the user identification information; ,
Calculating a total value of the realization value stored in the realization value storage step, and calculating a total distribution value to calculate a total distribution value;
Adding the activity units assigned in the activity unit granting step to the total value of the activity units of all users so far, and calculating the total number of distributed activity units,
An activity unit evaluation amount calculation step of calculating and storing an evaluation amount of the activity unit according to a ratio of the total number of distribution activity units to the total distribution value ;
Via the communication network, the user wishes to exchange part or all of the activity unit stored in association with the user identification information into a cash equivalent that can be used as cash or can be converted into cash. The activity unit for which the exchange request is requested is converted into the realized value according to the ratio of the evaluation value of the activity unit calculated by the activity unit evaluation value calculation unit at that time, Reducing the converted realization value from the total distributed value, and performing an activity unit decreasing exchange step of subtracting the corresponding activity unit for which the exchange request is requested from the total number of distributed activity units ,
The total distributed value calculation step, the total distributed activity unit calculation step, and the activity unit evaluation amount calculation step include:
A management program for calculating a total distributed value, a total number of distributed activity units, and an evaluation value of each activity unit when receiving information indicating the activity of the user related to the WEB site via the communication network.

Claims (7)

In a WEB site management server that manages a WEB site that summarizes a user's WEB pages accessible from the public via a communication network,
A user identification information storage unit for storing user identification information for identifying the user;
A realization value storage unit that stores, as realization value, a predetermined ratio of the advertising fee of the advertisement that has been implemented in response to receiving information indicating the implementation of the advertisement provided on the WEB site;
A predetermined activity unit corresponding to the content of the predetermined activity is assigned in response to receiving information indicating the predetermined activity of the user related to the WEB site via the communication network, and the predetermined activity An activity unit giving unit that stores a unit in association with the user identification information of the user who has performed the predetermined activity;
A total distribution value calculation unit that calculates a balance of the realization value immediately before the activity unit grant unit grants the predetermined activity unit as a total distribution value;
The total number of distributed activity units is calculated by adding the predetermined activity unit assigned by the activity unit grant unit to the balance of the activity unit immediately before the activity unit grant unit grants the predetermined activity unit. And
By distributing the total distributed value calculated by the total distributed value calculating unit based on the total distributed activity unit calculated by the total distributed activity unit calculating unit, the evaluation value of the activity unit is calculated and stored. A web site management server comprising an activity unit evaluation amount calculation unit.   The WEB site management server according to claim 1, further comprising: an information disclosure unit that stores information indicating the evaluation amount of the activity unit calculated by the activity unit evaluation amount calculation unit in a state that the public can browse.   From the user, for a part or all of the activity unit stored in association with the user identification information, in response to accepting an exchange request to a cash equivalent that can be used as cash or can be converted into cash, Activity unit decrease exchange for subtracting the amount of activity units from the total of the distributed activity units and subtracting the amount calculated from the balance of the realized value from the balance of the realization value, which is lower than the evaluation value of the activity units immediately before accepting the exchange request The WEB site management server according to claim 1, further comprising a section.   From the user, for the cash equivalent that can be used as cash or cashable, in response to accepting the exchange request to the activity unit, the amount desired to be exchanged is added to the balance of the realized value, The activity unit increase exchanging unit further adding the number of the activity units calculated by the exchange rate having a value higher than the evaluation value of the activity unit immediately before accepting the exchange request to the total number of distributed activity units. Item 4. The server for managing a WEB site according to any one of items 3 to 4.   The realization value storage unit receives the information indicating the sales of the analysis report created based on the activity history of the user on the WEB site together with the information indicating the sales price of the sales. 5. The WEB site management server according to claim 1, wherein a predetermined ratio of the selling price is stored in addition to the realization value. In a management method in which a management server manages a WEB site in which user WEB pages accessible from the public via a communication network are collected.
A user identification information storing step in which the management server stores user identification information for identifying the user;
A realization value storing step of storing, as realization value, a predetermined percentage of the advertising fee of the advertisement that has been implemented in response to receiving information indicating the implementation of the advertisement provided on the WEB site;
A predetermined activity unit corresponding to the content of the predetermined activity is assigned in response to receiving information indicating the predetermined activity of the user related to the WEB site via the communication network, and the predetermined activity An activity unit providing step of storing a unit in association with the user identification information of the user who has performed the predetermined activity;
In the activity unit granting step, a total distributed value calculating step for calculating a balance of the realized value immediately before the management server grants the predetermined activity unit as a total distributed value;
In the activity unit granting step, a total of distributed activity units is calculated by adding the predetermined activity unit assigned by the management server to the balance of the activity unit immediately before the management server grants the predetermined activity unit. A step of calculating the total number of distributed activity units;
In the total distributed value calculation step, the total distributed value calculated by the management server is distributed based on the total number of distributed activity units calculated by the management server in the distributed activity unit total number calculation step. An activity unit evaluation amount calculating step of calculating and storing an evaluation amount of the activity unit. In a management program for causing a management server to manage a WEB site that summarizes a user's WEB pages accessible from the public via a communication network,
A user identification information storing step of storing user identification information for identifying the user in the management server;
A realization value storing step of storing, as realization value, a predetermined ratio of the advertising fee of the advertisement that has been carried out in response to receiving information indicating the execution of the advertisement provided on the WEB site;
A predetermined activity unit corresponding to the content of the predetermined activity is assigned in response to receiving information indicating the predetermined activity of the user related to the WEB site via the communication network, and the predetermined activity An activity unit providing step of storing a unit in association with the user identification information of the user who has performed the predetermined activity;
In the activity unit granting step, a total distributed value calculating step for calculating the balance of the realized value immediately before the management server grants the predetermined activity unit as a total distributed value;
In the activity unit granting step, the management server adds the predetermined activity unit assigned by the management server to the balance of the activity unit immediately before granting the predetermined activity unit, and calculates the total number of distributed activity units. A step of calculating the total number of distributed activity units;
In the total distributed value calculation step, the total distributed value calculated by the management server is distributed based on the total number of distributed activity units calculated by the management server in the distributed activity unit total number calculation step. The management program which performs the activity unit evaluation amount calculation step which calculates and memorize | stores the evaluation amount of the said activity unit.

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