CN1996301A - Method and system for distributing information directly associated with user - Google Patents

Abstract

The present invention provides a method and system for publishing related information directly aimed at users, the method comprising the following steps: using an input method platform to collect and store user input content; analyzing input content within a certain threshold range; The analysis results determine relevant information to be released to the user; and display the relevant information on the computing device running on the input method platform. The present invention can greatly improve the accuracy of relevant information release, because the final object of the release is the user; at the same time, due to the huge number of users using the present invention, the breadth and depth of relevant information release can be greatly expanded; thus it can truly realize direct user-oriented Information Release. The present invention can also collect parameter information of user input content, and then analyze the input content within a certain threshold range in combination with the parameter information, so that the analysis result for the user input content can be obtained more accurately.

Description

A method and system for publishing related information directly aimed at users

technical field

The invention relates to the field of information distribution, and in particular relates to a method and system for directly targeting user-related information.

Background technique

Under the current technology, relevant information released through the Internet comes in various forms (for example, news information, entertainment information, advertisement information, etc.); and there are also various methods of publishing, which will be described with examples below.

The first way is to publish information closely related to the keywords of the website in the form of mass media website advertisements. For example, an agency promoting rainforest tourism could place an ad in the ecotourism subdirectory of the Yahoo! (Yahoo!) Web site.

In the second way, the information related to the subject of the mail is distributed through broadcast emails, which are targeted at a specific group of recipients with one or more common interests. For example, a news e-mail about a particular topic (e.g., parenthood) typically includes a large number of Uniform Resource Locator (URL) listings of advertiser websites (e.g., a toy store's website) that cater to the particular topic, and recipients of the news e-mail may "Click" on a link to view related information through a web browser. Chinese Patent Application No. 200380104662.3 discloses a method and system for issuing dynamic text advertisements by email.

The third way is to publish information related to the search keyword through the search result list page. Nowadays, searching through search engines has become a very fast and effective means for people to obtain information and resources from the Internet. In the prior art, a special column is generally set up on the right side of the search result list page for publishing information link addresses related to search keywords, and users can view related information through a web browser by clicking the link.

However, the above methods of publishing related information require that the relevant information be preset in the corresponding webpage or email, that is, it must be released through the webpage or email server, and when webpages or emails with similar content belong to different servers, the relevant information It needs to be provided to multiple different servers for publishing, which leads to difficulties in updating, managing and statistics of information feedback. In Chinese patent CN1759388A, Google proposes a new way of publishing related information:

Client applications (eg, browsers on end-user computers, browser plug-ins, browser toolbar plug-ins, etc.) are used to support the provision of contextual advertisements to client devices. The client application can provide this support by sending document information (eg, document identifier, document content, content-related information, etc.) to the content advertising server. Client applications can also be used to combine document content and contextual advertisements. For example, a client application may combine document content and advertisements in a window (e.g., in a browser window), may serve advertisements in windows above, below, or adjacent to the document window, or in a browser window Advertisements, etc. are provided in the browser "Chrome".

This release method can partly solve the existing problems of centralized management of some advertisements, but with the release of relevant information more and more frequently and the increase of release requirements, the release method proposed by Google can no longer meet the needs, and has the following insurmountable problems defect:

First of all, in the publishing method proposed by Google, the client in the form of browser plug-ins sends the URL of the webpage that the user needs to browse to the analysis server, and the analysis server captures the relevant content of the webpage according to the URL and obtains the analysis results , the relevant information server returns matching relevant information to the client according to the analysis result. However, because many webpages with the same content have different URLs, or many webpages use dynamic URLs, the analysis server has to repeatedly request webpages with the same content, and perform repeated analysis processes for webpages with the same content, which seriously wastes the server computing resources.

Secondly, in the publishing method proposed by Google, the client will send the URLs of all webpages browsed by the user to the analysis server, and the relevant information server will return matching relevant information. If it is invalid for the user, the client will receive corresponding invalid related information according to this method. Moreover, if the user browses many webpages in a short period of time, he will receive a large amount of relevant information. Since the relevant information needs to be downloaded from the server to the local and run and displayed locally, it will seriously waste the calculation of the user's local computing device. resources and network transport resources.

Furthermore, the release method proposed by Google cannot guarantee the accuracy of the relevant information release, because the relevant information is selected and released based on the analysis results of the web page content, and the web page content more reflects the needs of the web page information provider , rather than the needs of web page information viewers, but web page information viewers are precisely the final release objects of relevant information in the above release methods. And for most webpages, its content is very rich (such as various portal websites), webpage information viewer is only interested in a small part of information wherein, and the analysis server in the above-mentioned publishing method is unable to find out webpage information Which part of the information is the viewer interested in, resulting in extremely low accuracy of the relevant information released.

To sum up, a technical problem that urgently needs to be solved by those skilled in the art is: to propose a method that can meet the accuracy requirements of related information release without significantly increasing the transmission resources and computing resources of the user end or server end. burden.

Contents of the invention

The technical problem to be solved by the present invention is to provide a method and system for publishing related information directly aimed at users, so as to solve the problem of low accuracy of related information publishing in the prior art.

In order to solve the above problems, the present invention discloses a method for publishing related information directly aimed at users, including:

Use the input method platform to collect and store the user's input content;

Analyze the input content within a certain threshold range;

Determine the relevant information to be released to the user based on the analysis results;

The relevant information is displayed on the computing device running on the input method platform.

Preferably, in the method: the threshold is a time threshold; or, the threshold is a content threshold.

Preferably, the method further includes: collecting parameter information of the input content, and the analyzing step is to combine the parameter information to analyze the input content within a certain threshold range.

Wherein, the parameter information is the application program corresponding to the input content, the input time or the average input length within a preset time.

The related information determined based on the analysis result is the most relevant piece of related information.

Or the relevant information determined based on the analysis results is multiple pieces of relevant information, and the multiple pieces of relevant information determined according to the analysis results are stored to form a release database for the user, and the release database also stores: for each Release order information and release location information of related information.

The storage of the input content includes: storing the user input content in the form of text information; and obtaining the analysis result by analyzing the text. The storage of the input content may also be: storing the user's input content in units of words; and obtaining the analysis result by analyzing the user's word frequency of the input words.

Preferably, the method further includes: classifying the users.

The present invention also provides an input method platform, including an input interface unit, a display unit and a thesaurus, and is characterized in that it also includes:

The first collection and storage module is used to collect and store user input content;

The communication module is connected with the publishing server, and is used to receive the determined relevant information that needs to be released to the user; and send a request for obtaining relevant information;

A display module, configured to display the related information on the computing device running on the input method platform.

Wherein, the relevant information acquisition request sent by the communication module includes the input content within a certain threshold range.

Preferably, the input method platform further includes: an analysis module, configured to analyze input content within a certain threshold range to obtain analysis results; the related information acquisition request sent by the communication module includes the analysis results.

Preferably, the input method platform further includes: an analysis module, configured to analyze input content within a certain threshold range to obtain analysis results; a related information database, configured to receive related information acquisition requests under preset conditions, Determine relevant information based on the analysis results.

Preferably, the input method platform further includes: a second acquisition and storage module, configured to acquire and store parameter information of the input content.

Preferably, the input method platform further includes: an analysis module, configured to analyze the input content within a certain threshold range in combination with the parameter information, and obtain an analysis result; the related information acquisition request includes the analysis result.

The present invention also discloses a publishing system for related information directly aimed at users, including:

The first collection and storage subsystem is used to collect and store the user's input content by using the input method platform;

The analysis subsystem analyzes the input content within a certain threshold range;

Relevant information database, used to store relevant information that needs to be released;

The result determination subsystem determines the relevant information to be released to the user according to the analysis results;

The display subsystem displays the relevant information on the local computing device where the input method platform is located.

Preferably, the system further includes: a second collection and storage subsystem, configured to collect parameter information of the input content, and the analysis subsystem combines the parameter information to complete the analysis of the input content within a certain threshold range .

Wherein, the parameter information is the application program corresponding to the input content, the input time or the average input length within a preset time.

Preferably, the relevant information determined according to the analysis result is the most relevant piece of relevant information.

Preferably, the system further includes: a release database for storing multiple pieces of related information determined according to the analysis results, release sequence information and release location information for each piece of related information.

Wherein, the storage of the input content includes: storing the user input content in the form of text information; and obtaining the analysis result by analyzing the text. The storage of the input content may also be: storing the user's input content in units of words; and obtaining the analysis result by analyzing the user's word frequency of the input words.

Compared with the prior art, the present invention selects the widely used application program most closely connected with users—the input method platform as the carrier of the present invention to collect user information; firstly, because the input method platform is widely used, it can collect The information of the largest number of users; secondly, the input method platform has the closest relationship with users, and all users need to express their own thoughts, hobbies and other characteristic information through the input method platform. From the above analysis of the combination of the present invention and the input method platform, it can be known that the present invention can greatly improve the accuracy of relevant information release, because the final object of the release is the user; at the same time, due to the huge number of users using the present invention, the relevant information can be greatly expanded. The breadth and depth of release; so that it can truly realize the release of information directly to users.

Secondly, preferably, the present invention can also collect parameter information of user input content, and then analyze the input content within a certain threshold range in combination with the parameter information, so that the analysis result for the user input content can be obtained more accurately, further Improve the accuracy of the release of relevant information of the present invention.

Description of drawings

Fig. 1 is a flow chart of the steps of an embodiment of the publishing method of the present invention;

Fig. 2 is the structural block diagram of the first embodiment of the input method platform of the present invention;

Fig. 3 is the structural block diagram of the second embodiment of the input method platform of the present invention;

Fig. 4 is the structural block diagram of the third embodiment of the input method platform of the present invention;

Fig. 5 is the structural block diagram of the fourth embodiment of the input method platform of the present invention;

Fig. 6 is a structural block diagram of an embodiment of the publishing system of the present invention.

Detailed ways

In order to make the above objects, features and advantages of the present invention more comprehensible, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments.

Referring to FIG. 1 , it shows a flow chart of the steps of a method for publishing relevant information directly aimed at users, including the following steps:

Step 101, using the input method platform to collect and store the user's input content.

Various feasible ways can be used to realize the collection of information by using the input method platform described in step 101, for example:

(1) Output the input content by the input method: the input method platform is modified so that it can not only input information to the application program, but also store the input information in the database, generally in the format of text information, for follow-up analysis. The modified input method platform can store the input information in the database in the following two ways: (1) When or after the input content selected by the user is displayed, the input information is stored. This method can be applied to any input method platform and Any input method; (2) when the user selects the input content, the selected information is stored, that is, the input information is stored before the input content is displayed on the screen. For example, for an input method platform with candidate word selection, when When the user enters a long coded string, the user needs to select the corresponding correct input words one by one. When the user selects OK, the selected content can be stored in the database as the input content, without the need for the user to select After all the words are entered into the application, they are stored in the database.

For example: when the encoded character string input by the user is "shurufaciku", the user needs to select twice through the number keys to respectively determine "input method" and "thesaurus" as the correct input content. The present invention can be used when the user selects "input "input method" is stored in the database, and when the user selects the "thesaurus", the "thesaurus" is stored in the database; it can also be stored when the user enters a space to confirm the input of the "input method thesaurus" to the application. "Input Method Thesaurus" to the database.

(2) Obtain from the thesaurus: the input method platform records the words entered by the user and the user's word frequency. Preferably, the input method platform can also be transformed so that it can record the relationship between the user's word frequency and time. Enter the word frequency for the word in . There are many ways to obtain the system time, for example: a) read the current time of the operating system, b) grant the time of the input method through the network time service system when connected to the Internet (this time may not be consistent with the local computer time), by reading Input method time to get the time. The input content collected by this method is stored in units of words; the analysis result is obtained by analyzing the user's word frequency of the input words within a certain period of time.

(3) The way of system resident program: run a program resident in memory, which can intercept the information input from the input method platform to each application program.

Most of the existing operating systems use the following process to input information: the system receives the keyboard message, forwards it to the input method platform, and after the input method completes the conversion of the input content, it transmits the input content to the system, and the system sends it to the application program to complete the input of information . Therefore, setting a program resident in the memory for intercepting the information when the input method transmits the input content to the system can realize the collection of user input content without improving the existing input method platform.

For some operating systems and input method platforms, the following process can be used to input information: the system receives keyboard messages, forwards them to the input method platform, and after the input method completes the input content conversion, it directly transmits the input content to the application program to complete the information. input of. Therefore, setting a program resident in the memory for intercepting the information when the input method transmits the input content to the application program can also realize the collection of user input content without improving the existing input method platform.

Of course, those skilled in the art can easily know that it is also feasible to use any combination of the above-mentioned various methods.

Step 102, analyzing input content within a certain threshold range.

The threshold may be a time threshold, for example, the user's input content within a week is analyzed. Different time thresholds can also be set for different applications, for example, the time threshold for the Word program is one week, and the time threshold for the MSN program is one month, because the input content for the MSN program is related to the user's personal behavior more closely.

The threshold can also be a content threshold, that is, a range that can be determined according to the content, for example, the number of characters, the number of words, the number of paragraphs, or even the number of words input for each part of speech can be set. In a word, it is a storage record The range setting for text. For example, for the input content in the form of text information, it can be set to only store the input content within 10,000 words, or only analyze the input content within 10,000 words; for the input content stored in the form of words, you can set only Store words with a word frequency greater than 100, or analyze only words with a word frequency greater than 100. The content threshold can be specified or set according to each application program, and the input text of each application program can have a different set value.

The analysis may be various methods such as word attribute analysis, semantic analysis, word segmentation analysis, and statistical classification.

For example, for user input content stored in text information, the analysis can be completed in a manner similar to the analysis and extraction of keywords for analyzing the content of web pages now, but since the input content collected by the present invention has almost no spam information, the analyzed The purity of the text is high, resulting in extremely high analysis accuracy. For the stored content, keywords can be extracted by means of word segmentation, statistics, classification, etc., or semantic analysis can be used to extract keywords, or other general methods for analyzing text can be used, as long as the keywords or keywords that are most similar to the meaning of the text can be analyzed. Word combinations, or keyword similarity data, can be output as analysis results.

For the input content stored in the form of words, the method of word attribute analysis can be used. Since the content of the words recently entered by the user is stored, as well as the frequency and time of the user inputting certain words, the frequency within a certain period of time, or even Input frequency within different applications. The analysis of word attributes may be purely analysis of words, word frequency, pronunciation, or part of speech, or based on other attributes of the stored words. After the analysis, the user's input frequency of certain words can be obtained, and the user's attention to the word can be evaluated according to the number of times of input within a certain period of time, so as to determine the most appropriate analysis result and output it.

Preferably, the analysis process may also use a combination of any of the above-mentioned methods, and may also use multiple and multi-angle comprehensive analysis methods to obtain the most accurate analysis results as much as possible. For example, first analyze the user's mood parameters for a certain period of time, and then use keywords and mood parameters as elements to jointly determine the information to be released.

The analysis process of the user's mood parameters can be realized in the following ways: extract the information input by the user and perform word segmentation processing, match the word segmentation result with the mood table, and obtain mood words that can express the user's mood, such as "depressed", "broken love", "unhappy ", "Hahaha" and other words, through these words, the user's recent or current mood parameters can be analyzed. Different mood parameters can represent different mood levels or mood categories of users, and then different mood parameters can be released for different mood parameters. Related information or different versions of the same information.

Because the input content collected by the present invention is not like the articles on the webpage, the collected content may be relatively fragmented, so in addition to word segmentation analysis, semantic analysis is also necessary. Semantic analysis can analyze a person's mood in a more abstract way. If the user is depressed, he can publish related information based on the mood, which is similar to the blue sky and white clouds, instead of displaying information about dark and depressing colors, even if it is the same Information about the content.

Step 103, determine relevant information to be released to the user according to the analysis result.

The analysis result may be a keyword and a combination of keywords, or similarity information between the analyzed user input content and the keyword or combination. For example, keywords or combinations whose similarity is greater than a certain threshold are output as analysis results. If the database storing relevant information does not have relevant information matching the keywords or combinations ranked first, the keywords ranked lower in similarity can be matched. Words or combinations can also be directly matched from the database storing relevant information to obtain the closest relevant information for release.

The determination process may generally include: storing multiple or multiple pieces of relevant information that need to be released to the user, and each relevant information may correspond to one or several subject terms; matching the analysis results with the subject terms, the two The one with the highest matching degree (other matching rules are also feasible) is determined as the relevant information released to the user. The subject words of the relevant information can be obtained by analyzing the relevant information, or can be determined by the relevant information provider.

The database storing relevant information can be collected and stored by a dedicated server-side system. After logging in to the server system, the relevant information provider can choose the type of delivery, enter the link address and other management operations. After automatic or manual association by the system, it becomes Relevant information that can be published in the database.

Step 103 can be performed on the computing device running on the input method platform, or it can be completed by connecting to a remote server, so as to utilize the server's excellent computing performance and storage performance to meet the needs of publishing a larger amount of relevant information and computing speed.

Step 104, displaying the related information on the computing device running on the input method platform.

Since in the prior art, the input method platform can run on various computing devices, such as personal computers, personal digital assistants, mobile terminal devices, etc., the present invention can also be applied to the above-mentioned various computing devices.

The relevant information described in the present invention may include text, picture, audio, video, hyperlink, and a combination of two or more of the above forms, and the like. Preferably, the related information is an advertisement, because advertisements have the strongest demand for release and release accuracy.

The present invention does not need to limit the various ways of display. Preferably, relevant information can be displayed on the local computing device through the browser window, such as pop-up advertisements, floating advertisements, fade-in and fade-out advertisements, vertical and horizontal push-pull advertisements, etc. These Display techniques are well known in the art.

Of course, various desktop plug-ins may also be used to display relevant information at any position on the desktop of the computing device, for example, to display relevant information on a row, a column or a corner of the desktop.

To further expand, relevant information can also be displayed through various positions of the input method platform itself, for example, displayed in the input method candidate word window, the status bar or its surrounding area. For example, certain relevant information can also be displayed through the appearance of the input method platform—"skin", and different relevant information can be displayed through the color, pattern, type, etc. of the "skin". That is to say, the "skin" of the input method platform can not only be set by the user to like the style, but also can be automatically adjusted according to the different relevant information to be displayed to enhance the effect of relevant information display.

Link addresses can also be loaded in the relevant information, and those skilled in the art can easily improve various display methods according to user or business needs, so as to better meet the requirements of related information release that does not affect user experience.

The relevant information determined according to the analysis result in step 104 may generally be the most relevant piece of relevant information.

Preferably, the determined related information may also be multiple pieces of related information, for example, if the analysis result for the user is multiple keywords, then the determined related information is also multiple pieces; or although the analysis result for the user is a keyword Or a combination of keywords, but there are multiple pieces of relevant information determined. If there are multiple pieces of relevant information determined, the multiple pieces of relevant information determined based on the analysis results can be stored to form a release database for the user, and the release database can also store: Publish sequence information and post location information. Within the effective time of the publishing database, the release of relevant information is completed based on these information.

Certainly, the determined corresponding relationship between related information and users to be released may also be stored according to related information items, and each piece of related information is correspondingly stored with a corresponding user ID to be released, and there may be multiple users to be released.

Preferably, the method shown in FIG. 1 may further include classifying multiple users whose input content information is collected through the present invention, so as to prepare for further information mining and utilization. For example, the analysis error of a specific user can be corrected for each type of user; a deeper analysis can be performed for each type of user, and further user information analysis results can be provided to relevant information providers. The classification can be performed according to the analysis result of the user input content, or can be performed according to the degree of relevance of the released relevant information, and there is no need to limit it here.

Preferably, in order to further improve the accuracy of publishing, the embodiment shown in FIG. 1 may further include the step of collecting parameter information of the input content, and the analysis step is to combine the parameter information to analyze the parameters within a certain threshold range. Enter content for analysis.

The parameter information may include the application program corresponding to the input content, and then analyze in combination with the parameters and the input content to obtain a more accurate analysis result. Because for different applications, users may get different results even if they input the same content, for example, the content in MSN, the content in Word, and the content in Email are all different input purposes, so the analysis It should also be classified based on entertainment, work, life, etc. Of course, we can also exclude the input content of some applications and not collect and analyze them according to the needs of relevant information. The specific and detailed collection rules and analysis rules can be determined by those skilled in the art according to actual needs, and there is no need or possibility to limit them here.

The parameter information may also include the average input length within a preset time, for example, the user may be judged to be a writer, programmer or manager, etc. through the time length information, so as to intervene in the final analysis result .

The parameter information can also include the time information corresponding to the input content, such as morning, afternoon, evening, and late night. The relevant information corresponding to different times should also have different versions or different contents, so that users can feel very smart and considerate when receiving relevant information. , that is, to further ensure that the relevant information released is more accurate and more in line with the needs of users. That is to say, the present invention can release relevant information (especially advertisement information) to individuals and to one point, instead of releasing to an uncertain group as in the prior art, thereby relying on information collection, the accurate delivery of information can be realized completely through the network .

The time information can also be used to assist in analyzing the user's input content, for example, the closer to the current time, the higher the analysis weight of the input content, and the lower the analysis weight of the input content that is farther away from the current time.

Of course, the parameter information may also include many other collectible information, the above is only an example, and those skilled in the art can fully expand or combine according to needs.

Preferably, in step 103 of the present invention, the process of determining and publishing information can be completed by linking to a remote server for some information with a large amount of information or more important related information, while for other related information, it can be directly stored in the local related information database. match determination. Of course, in order to save local storage resources, the related information database preferably stores some related information with a small amount of data. For example, for the aforementioned analysis of mood, some reminder words or emoticons corresponding to the mood classification can be preset in the relevant information database. Let's relax!", or pop-up animations, etc.

Preferably, the present invention can provide a setting interface for the user to determine which input content is allowed to be collected and stored by the present invention, and which input content is not allowed to be collected and stored, for example, by dividing by input application program or by input time, etc. Further, the present invention can also provide a related information release list for the user to select, which or which related information the user wants to browse or receive in the related information release list for the user analyzed by the present invention.

Referring to Fig. 2, the first embodiment of the input method platform of the present invention is shown, it comprises input interface unit 201, display unit 202 and thesaurus 203, and:

The first collection and storage module 204 is used to collect and store user input content;

The communication module 205 is connected with the publishing server, and is used for receiving the determined related information that needs to be released to the user; and sending a related information acquisition request;

The display module 206 is configured to display the relevant information on the computing device running on the input method platform.

In order to realize the method flow shown in FIG. 1 , the relevant information acquisition request may include the input content within a certain threshold range, and the publishing server completes the task of analyzing, determining and returning relevant information.

Referring to Fig. 3, it shows the second embodiment of the input method platform of the present invention, it comprises input interface unit 301, display unit 302 and thesaurus 303, and:

The first collection and storage module 304 is used to collect and store user input content;

An analysis module 307, configured to analyze input content within a certain threshold range to obtain analysis results;

The communication module 305 is connected to the publishing server, and is used to receive the determined related information that needs to be released to the user; and send a related information acquisition request; the related information acquisition request sent by the communication module includes the analysis result;

A display module 306, configured to display the related information on the computing device running on the input method platform.

The difference between the embodiment shown in FIG. 3 and the embodiment shown in FIG. 2 is that the input method platform completes a certain analysis process. Since the local computing device generally has more idle computing resources when the user inputs information through the input method platform, Therefore, these idle computing resources can be used to complete the analysis of the input content, thereby avoiding the situation caused by the server receiving a large number of analysis tasks at the same time.

Of course, the relevant information acquisition request in the embodiment shown in FIG. 3 may also include the input content within a certain threshold range (for example, for more complicated analysis or for further analysis), and the publishing server will The input completes the task of analyzing, determining, and returning relevant information.

Referring to Fig. 4, the third embodiment of the input method platform of the present invention is shown, which includes an input interface unit 401, a display unit 402 and a thesaurus 403, and:

The first collection and storage module 404 is used to collect and store user input content;

An analysis module 407, configured to analyze input content within a certain threshold range to obtain analysis results;

The communication module 405 is connected to the publishing server, and is used to receive the determined related information that needs to be released to the user; and send a related information acquisition request; the related information acquisition request sent by the communication module includes the analysis result;

A display module 406, configured to display the relevant information on the computing device running on the input method platform;

The related information database 408 is configured to receive related information acquisition requests under preset conditions, and determine related information according to analysis results.

The relevant information database of the embodiment shown in Figure 4 is located in the local computing device, and is mainly used to receive relevant information acquisition requests under preset conditions, such as when the network link is disconnected or when the amount of relevant information data is small, and based on the analysis results Identify relevant information.

Referring to Fig. 5, the fourth embodiment of the input method platform of the present invention is shown, which includes an input interface unit 501, a display unit 502 and a thesaurus 503, and:

The first collection and storage module 504 is used to collect and store user input content;

The second acquisition and storage module 505 is configured to acquire and store parameter information of the input content;

An analysis module 506, configured to analyze the input content within a certain threshold range in combination with the parameter information, and obtain an analysis result;

The communication module 507 is connected to the publishing server, and is used to receive the determined related information that needs to be released to the user; and send a related information acquisition request; the related information acquisition request sent by the communication module includes the analysis result;

A display module 508, configured to display the related information on the computing device running on the input method platform.

Of course, the embodiment shown in FIG. 5 may also include: a related information database 509, configured to receive a related information acquisition request under preset conditions, and determine related information according to an analysis result.

In each of the embodiments shown in Fig. 2-Fig. 5, the display position parameter may be carried by the returned relevant information, or may be determined by the display module itself (fixed position or selected position according to conditions are both feasible) .

Referring to Fig. 6, it is a structural block diagram of a publishing system directly targeting users' relevant information in the present invention, including the following components:

The first collection and storage subsystem 601 is used to collect and store the user's input content by using the input method platform;

Analysis subsystem 602, which analyzes the input content within a certain threshold range;

Relevant information database 603, used for storing relevant information to be published;

The result determination subsystem 604 determines the relevant information to be released to the user according to the analysis results;

The display subsystem 605 displays the relevant information on the local computing device where the input method platform is located.

The display subsystem 605 described in the system shown in Figure 6 can be a local program of users such as a web browser and a media player, and is used to be called by a remote server to display relevant information returned by the server; the display subsystem 605 can also be The independent display module attached to the present invention is dedicated to displaying relevant information returned by the server.

If the system shown in Figure 6 uses the aforementioned method of receiving input method platform information or calling the input method platform lexicon to realize the use of input method platform to collect and store user input content, it needs to be developed for the existing input method platform so that it can Provide information such as input content or enable the system to call the user's word frequency in its thesaurus.

If the system shown in Figure 6 adopts the system resident memory program to collect and store the input content from the input method platform, then there is no need to improve the existing input method platform, and the input content of any input method platform can be intercepted, and then the collection can be completed and storage.

In the system shown in FIG. 6 , the storage and analysis of the input content may be: storing the user input content in the form of text information; and obtaining the analysis result by analyzing the text. Alternatively, the storage and analysis of the input content may also be: storing the user's input content in units of words; and obtaining the analysis result by analyzing the user's word frequency of the input words.

Preferably, the system shown in Figure 6 may also include:

The second collection and storage subsystem 606 is used to collect parameter information of the input content, and the analysis subsystem combines the parameter information to complete the analysis of the input content within a certain threshold range. Wherein, the parameter information is the application program corresponding to the input content, the input time or the average input length within a preset time.

The relevant information determined based on the analysis results is generally the most relevant piece of relevant information. Preferably, when there are multiple pieces of relevant information determined, the system shown in FIG. 6 may further include: a release database 607, which is used to store multiple pieces of relevant information determined according to the analysis results, release sequence information and Post location information.

The relevant information database 603 and the result determination subsystem 604 in the system shown in Figure 6 are generally all located in the remote server for storing, managing, determining and publishing the relevant information; under certain conditions (for example, publishing a small amount of data relevant information), the relevant information database 603 and the result determining subsystem 604 may also be partly or completely located in the local computing device.

The analysis subsystem 602 in the system shown in FIG. 6 can be located in a local computing device or a remote server, and those skilled in the art can determine it according to their needs.

If the related information is an advertisement, the related information database is an advertisement database, which may be located in an advertisement management subsystem.

The advertisement database is used to store advertisement information, and the advertisement information may include links to advertisement information of purchased keywords, advertiser's contact information (account, email, telephone, etc.), release status of the advertisement, and the like. The release information may include the start date and end date of the advertisement release, budget information, geographic target information, syndicated organization information, and the like. For example, Honda has one advertising campaign for its automobile business and a separate advertising campaign for its motorcycle business. In the corresponding relationship between keywords and advertisements, a keyword can have a set of corresponding advertisements (an advertisement is randomly selected to be presented to the user who clicks the trigger), or an advertisement can correspond to multiple keywords (clicking on each keyword will display the ad). The advertisement information may also include the cost limit set by the advertisement, for example, how long no one clicks, or how many times the advertisement is clicked before it will no longer be published.

The advertisement management subsystem may also include:

The advertisement input unit provides an interface for receiving any advertisement information provided by the advertiser;

The keyword purchase unit, through which advertisers choose to purchase or add the keywords required for purchase, this unit can give different advertising payment prices for different keywords and different display methods, display effects and possible display probabilities Gradient; the release keywords can also be obtained by automatically analyzing the advertisement information by the system.

The information feedback and collection unit, for example, collects the number of times or addresses that a user clicks to trigger an advertisement; collects whether the user has an advertisement conversion behavior (for example, whether there is further click behavior within the predetermined time from the advertisement release to the user, or whether there is Initiation, completion of sale of the advertised goods or services), etc.

Finally, a specific example is used to illustrate the present invention again, wherein relevant information is explained by advertisements:

For example, in the advertisement database, the following three pieces of advertisement information are stored, all of which use "air ticket" as the key word, and are arranged in the following order according to the bidding price:

1. Beijing Ivy Airlines Ticket Office

Special discounted air tickets, free delivery of tickets, you can apply for 2-3 discounts at the same time as the unified discount of civil aviation, including air tickets, civil aviation internal tickets (this plane ticket cannot be reimbursed). Give us a trust and support, and we will return it to you More benefits! Please call our 24-hour booking hotline: 010-88888888

www.bjawjp.com

2. Beijing Air Ticket Reservation Network, Tel: 66666666

Professional airline ticket booking service, free delivery. With electronic tickets, guests can go directly to the airport to board the plane.

www.xgairchina.com

3.010-69799365 special ticket network

Professionally provide air ticket reservations, domestic and international air tickets, discounted air tickets, special air tickets, and free delivery. Sale starts at 30% off.

www.texchain.com/xdf

The input content collected by the present invention is:

A: I'm going to Hangzhou next week to play, temporarily escaped from this evil job, and I'm happy when I think about it. (collected by the present invention)

B: Yes, great, I want to play too, but unfortunately there is no annual leave. (not collected by this invention)

A: Now I heard that there are some places where air tickets are very discounted, the lowest is 20% off, where can I buy a 20% off air ticket to Hangzhou, do you know? (collected by the present invention)

B: I really don't know, the lowest I can buy is 40% off, you can ask someone else? (not collected by this invention)

After the text of the above-mentioned A is analyzed by the present invention, it is known that the core of his input content is to buy "air ticket", and the keyword generated is also "air ticket", at this time it can be found in the advertisement database according to the keyword of "air ticket" The three pieces of advertising information mentioned above. The advertisement database can provide the user with a piece of advertisement information according to the bidding order.

A method and system for publishing relevant information directly aimed at users and an input method platform provided by the present invention have been introduced in detail above. In this paper, specific examples are used to illustrate the principle and implementation of the present invention. The description of the above embodiments is only used to help understand the method of the present invention and its core idea; meanwhile, for those of ordinary skill in the art, according to the idea of the present invention, there will be changes in the specific implementation and scope of application. In summary, the contents of this specification should not be construed as limiting the present invention.

Claims (22)

1. A method for publishing relevant information directly aimed at users, characterized in that it includes: Use the input method platform to collect and store the user's input content; Analyze the input content within a certain threshold range; Determine the relevant information to be released to the user based on the analysis results; The relevant information is displayed on the computing device running on the input method platform. 2. The method of claim 1, wherein: The threshold is a time threshold; Alternatively, the threshold is a content threshold. 3. The method of claim 1, further comprising: The parameter information of the input content is collected, and the analyzing step is to combine the parameter information to analyze the input content within a certain threshold range. 4. The method according to claim 3, wherein the parameter information is the application program corresponding to the input content, the input time or the average input length within a preset time. 5. The method according to claim 1, wherein the relevant information determined according to the analysis result is the most relevant piece of relevant information. 6. The method of claim 1, further comprising: The multiple pieces of related information determined according to the analysis results are stored to form a release database for the user, and the release database also stores: release sequence information and release location information for each piece of relevant information. 7. The method of claim 1, wherein: The storage of the input content includes: storing the user input content in the form of text information; and obtaining the analysis result by analyzing the text. 8. The method of claim 1, wherein: The storage of the input content includes: storing the user's input content in units of words; and obtaining the analysis result by analyzing the user's word frequency of the input words. 9. The method according to claim 1, further comprising: classifying the users. 10. An input method platform, characterized in that it includes an input interface unit, a display unit, and a thesaurus, and it is characterized in that it also includes: The first collection and storage module is used to collect and store user input content; The communication module is connected with the publishing server, and is used to receive the determined relevant information that needs to be released to the user; and send a request for obtaining relevant information; A display module, configured to display the related information on the computing device running on the input method platform. 11. The input method platform according to claim 10, wherein the related information acquisition request sent by the communication module includes the input content within a certain threshold range. 12. The input method platform according to claim 10, further comprising: An analysis module, configured to analyze input content within a certain threshold range to obtain analysis results; The relevant information acquisition request sent by the communication module includes the analysis result. 13. The input method platform according to claim 10, further comprising: An analysis module, configured to analyze input content within a certain threshold range to obtain analysis results; The relevant information database is used to receive relevant information acquisition requests under preset conditions, and determine relevant information according to analysis results. 14. The input method platform according to claim 10, further comprising: The second collection and storage module is used to collect and store the parameter information of the input content. 15. The input method platform according to claim 14, further comprising: The analysis module is configured to combine the parameter information to analyze the input content within a certain threshold range to obtain an analysis result; the related information acquisition request includes the analysis result. 16. A system for releasing relevant information directly aimed at users, characterized in that it includes: The first collection and storage subsystem is used to collect and store the user's input content by using the input method platform; The analysis subsystem analyzes the input content within a certain threshold range; Relevant information database, used to store relevant information that needs to be published; The result determination subsystem determines the relevant information to be released to the user according to the analysis results; The display subsystem displays the relevant information on the local computing device where the input method platform is located. 17. The system of claim 16, further comprising: The second collection and storage subsystem is used to collect parameter information of the input content, and the analysis subsystem combines the parameter information to complete the analysis of the input content within a certain threshold range. 18. The system according to claim 17, wherein the parameter information is the application program corresponding to the input content, the input time or the average input length within a preset time. 19. The system according to claim 16, wherein the relevant information determined according to the analysis result is the most relevant piece of relevant information. 20. The system of claim 16, further comprising: The release database is used to store multiple pieces of related information determined according to the analysis results, release sequence information and release location information for each piece of related information. 21. The system of claim 16, wherein: The storage of the input content includes: storing the user input content in the form of text information; and obtaining the analysis result by analyzing the text. 22. The system of claim 16, wherein: The storage of the input content includes: storing the user's input content in units of words; and obtaining the analysis result by analyzing the user's word frequency of the input words.

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