WO2008071120A1

WO2008071120A1 - Method and system for issuing relative information of internet keywords

Info

Publication number: WO2008071120A1
Application number: PCT/CN2007/071206
Authority: WO
Inventors: Jian Wang; Liyang Zhao
Original assignee: Beijing Sogou Technology Development Co., Ltd.
Priority date: 2006-12-12
Filing date: 2007-12-10
Publication date: 2008-06-19
Also published as: CN1971568A

Abstract

An issuing method of the relative information of internet keywords is disclosed, which includes following steps : presetting the word stocks of input method with keywords, said keywords have corresponding relative code match rule and display rule; receiving the code character string inputted by the users, and match with the word stocks of input method to obtain the candidate words; when the candidate words contain said keywords, the display rule is called, and the conformed display information is displayed by the means of determined rule. The method can be used to issue the relative information of the key code character string. The solution creates a new issuing method and system for the relative information of internet keywords, and widens the connecting path between the relative information of keywords and the users. The solution can reduce the application experience at minimum limit, avoid downloading the unnecessary, invalid or useless keywords to the local, and improve the availability of internet communication resource.

Description

The present invention claims to be submitted to the Chinese Patent Office on December 12, 2006, the application number is 200610167242.5, and the invention name is "a method and system for distributing key information related to the Internet". Priority of Chinese Patent Application, the entire contents of which is incorporated herein by reference.

Technical field

The present invention relates to the field of Internet information distribution, and in particular to a method and system for distributing key character related information in the Internet.

Background technique

Under the current technology, information related to keywords in the Internet (for example, news information, entertainment information, advertisement information, etc.) is distributed in various forms, for example, text, graphic, audio, video, etc.; The methods are also diverse, and the following examples are given.

In the first way, information related to the topic of the website is published in the form of advertisements on the mass media website. For example, agents promoting rainforest tourism can place advertisements in the ecotourism subdirectory of the Yahoo! website.

In a second manner, information related to the subject of the email is posted via a broadcast email that targets a particular group of recipients having one or more common interests. For example, news emails about a particular topic (eg, parenthood) typically include a large number of Uniform Resource Locator lists (URLs) that cater to a particular advertiser's website (eg, a toy store's website), news emails The recipient can "click" on the link to view the relevant information through a web browser. A method and system for dynamic text advertisement by e-mail is disclosed in Chinese Patent Application No. 200380104662.3.

In the third way, information related to the search keyword is published through the search result list page. Today, search engine search has become a very fast and effective means of getting people to access information and resources from the Internet. In the prior art, a special column is generally displayed on the right side of the search result list page for publishing the information link address related to the search keyword, and the user can view the related information through the web browser by clicking the link.

In the fourth mode, a suitable keyword is preset in a page browsed by the user by a browser plug-in or other means, and the keyword displays information related to the keyword by responding to the user's click.

Although the prior art has proposed a method for distributing such a plurality of keyword related information as described above, Still can not meet the needs of the keyword-related information publishers, and there are inevitable defects in the above-mentioned publishing methods.

For the first three publishing methods, the image link used to display relevant information or related information is seriously affected by the user's browsing experience due to the need to occupy a considerable portion of the space on the web page read by the user or in the mail. What's more, for some automatic pop-up advertisement windows or advertisement links that are easily clicked by users, it not only affects the user's experience, but also causes serious waste of network communication resources, causing users to receive many under limited bandwidth. Unrelated or useless information.

For the fourth distribution method, the user has certain initiative for the selection of related information, but since the keyword in the publishing method is based on the content of the webpage, the correlation with the user's own needs is insufficient; Improve the relevance of the user's own needs, generally use more keyword links in the web page, but this will bring serious waste of network communication resources: First, due to increased keyword links, users' false clicks Increase, because the user has the habit of using the mouse to draw words or click when browsing the page; second, the computing device needs to spend more time and resources to calculate which keywords in the page need to be linked.

In summary, there is an urgent need for a person skilled in the art to propose a new keyword related information publishing method to solve the above problems and defects.

Summary of the invention

The technical problem to be solved by the present invention is to provide a new Internet key character related information publishing method and system, thereby broadening the connection path between keyword related information and users.

In order to solve the above technical problem, the present invention provides a method for distributing key information related information of the Internet, including the following steps:

Presetting an input method vocabulary containing keywords, each of which has a corresponding coding matching rule and a presentation rule;

Receiving a coded character string input by the user, and matching the candidate word from the input method lexicon; when the keyword includes the keyword, calling the presentation rule, and displaying the rule determined by the rule Show information.

Preferably, the method may further include: according to the response rule preset for the keyword, responding to the trigger of the user, connecting the related information server, and displaying related information of the keyword on the user information terminal interface. Preferably, the presentation rule and the response rule may be stored in the input method lexicon. The presentation rule and the response rule may also be stored separately in the form of a rule base outside the input method vocabulary, and the rule library and the input method lexicon are linked by keywords. The presentation rule includes a presentation mode, a display color, a display location, a display font, and whether a link is displayed. The display position is automatically determined by word frequency or by a specified position of the user. The code matching rule that the keyword has is fuzzy matching or exact matching.

Preferably, in the method, multiple keywords may correspond to the same presentation information and related information. The invention also provides a system for publishing key information related information of the Internet, comprising a distribution subsystem and a keyword management subsystem, wherein:

The keyword management subsystem is configured to receive a keyword determined by a related information provider, and generate a keyword list;

The publishing subsystem includes:

The input method vocabulary is preset with keywords, and each keyword has a corresponding code matching rule and a display rule;

a coded receiving matching unit, configured to receive a coded string input by a user, and obtain a candidate word from the input method lexicon;

And a presentation unit, configured to: when the keyword is included in the candidate word, invoke the presentation rule to display the presentation information determined by the rule in a manner determined by the rule.

The publishing subsystem may further include: a related information issuing unit, configured to connect to the related information server according to the preset response rule, and trigger related information of the keyword on the user information terminal interface.

Preferably, the update of the input method lexicon is implemented by: sending the keyword list to the publishing subsystem, and updating the original input lexicon by the publishing subsystem; or generating a new input lexicon according to the keyword list. The library is then sent to the publishing subsystem, and the entire input method vocabulary is updated by the publishing subsystem.

The presentation rule and the response rule may be stored in the input method vocabulary. The presentation rules and response rules may also be stored independently of the input method lexicon in the form of a rule base, and the rule library and the input method vocabulary are linked by keywords.

The presentation rules may include a presentation mode, a display color, a display location, a display font, and No show link. The display position is automatically determined by word frequency or by a specified position of the user. The code matching rule that the keyword has is fuzzy matching or exact matching. Preferably, the plurality of keywords may correspond to the same presentation information and related information.

When the system is applied to the advertising field, it may further include: an advertisement management subsystem through which the advertisement information provider selects to purchase or add keywords required for purchase, and provides related advertisement content or advertisement links of the keyword. The method further includes: an advertisement billing subsystem, configured to receive the number of triggers of the user, and complete statistics and billing operations.

The invention also provides a system for publishing key information related information of the Internet, comprising:

The present invention also provides a method for distributing key information related information of the Internet, comprising: presetting an input method vocabulary containing a key encoding string, each key encoding string having a corresponding encoding matching rule and a presentation rule;

Receiving a coded string input by the user;

When the coded string input by the user meets the code matching rule of the key coded string, the first related information of the key coded string is obtained, and the display rule is invoked to display the key coded character on the user information terminal interface. The first related information of the string.

Preferably, the method may further include: according to a preset response rule, responding to the trigger of the user, connecting the related information server, and displaying the second related information of the key encoded character string on the user information terminal interface.

The invention also claims a system for distributing key information related to the Internet, comprising a distribution subsystem and a key code string management subsystem, wherein:

The key code string management subsystem is configured to receive a key code string determined by a related information provider, and generate a key code string list;

The publishing subsystem includes: The input method vocabulary is preset with a key encoding string, and each key encoding string has a corresponding encoding matching rule and a presentation rule;

a coded receiving matching unit, configured to receive a coded string input by the user, and perform matching according to the code matching rule of the key coded string;

a first issuing unit, configured to: when the encoded string input by the user meets the encoding matching rule of the key encoding string, obtain the first related information of the key encoding string, and invoke the presentation rule in the user information terminal The first related information of the key code string is displayed on the interface.

Preferably, the publishing subsystem further includes: a second publishing unit, configured to connect to the related information server according to the preset response rule, and display the second key code string on the user information terminal interface in response to the trigger of the user Related Information.

The present invention also provides a system for distributing key information related information of the Internet, comprising: an input method vocabulary, which is preset with a key encoding string, each key encoding string having a corresponding encoding matching rule and a presentation rule;

Compared with the prior art, the present invention has the following advantages:

First of all, the present invention opens up a new method and system for distributing key information related to the Internet, and broadens the connection between key character related information and users.

Secondly, the present invention provides a closest access method by carefully screening and selecting an input method platform as an input method for linking candidate word windows, such as English, Chinese or Roman character input methods, as key character related information. User information release path. Moreover, the present invention can provide a method for introducing two related information: using the candidate word as a medium for transmitting relevant information to the user, or using the encoded character string as a medium for transmitting relevant information to the user, which can meet the needs of different information providers.

Furthermore, since the present invention only changes the key in the input method candidate window or the surrounding area The form of the word is displayed, and the user is informed that the keyword has relevant information or related information of a small amount of data at the same time, and the user can trigger to obtain more related information corresponding to the keyword if necessary, so the invention can be minimized. The degree of user experience is reduced, and the keyword-related information that is not needed, invalid, or useless by the user is prevented from being downloaded to the user locally, thereby improving the utilization of network communication resources.

DRAWINGS

1 is a flow chart showing the steps of an embodiment of the first publishing method of the present invention;

2a-2b are comparison diagrams of effects of the existing input method and the candidate word window of the present invention;

3 is a structural block diagram of an embodiment of a publishing system of the present invention;

4 is a flow chart showing the steps of an embodiment of the second publishing method of the present invention;

Figure 5 is a flow chart showing the steps of an embodiment of the third distribution method of the present invention.

detailed description

The technical solution of the present invention will be described in detail below with reference to the accompanying drawings.

Referring to FIG. 1 , it is a flow chart of steps for publishing a key character related information of the Internet according to the present invention, which includes the following steps:

Step 101: Presetting an input method vocabulary containing keywords, where each keyword has a corresponding code matching rule, a presentation rule, and a response rule;

Since the core idea of the present invention is to deliver Internet key character related information through the input method platform, it is necessary to preset an input method dictionary containing key characters, wherein the key characters can be determined by the related information provider. The present invention can provide a medium for transmitting relevant information to a user by using a candidate word or a coded character string, and the related information provider can select according to its own needs. For the present embodiment, the candidate words are specifically described. For convenience of explanation, the candidate words selected by the relevant information provider are expressed by "keywords".

Since these keywords have corresponding related information, it is necessary to have some special parameters or rules to distinguish these keywords from other words in the input method. In general, each keyword should have corresponding presentation information, a code matching rule, a presentation rule, and a response rule; the code matching rule is used to determine a manner in which the coded string matches the keyword, and the presentation rule It is used to determine how the keyword is displayed on the input method platform (such as font, color or picture, animation, video, etc.), and the response rule is used to determine how to respond to the user trigger and the action that should be performed after the trigger. Of course, if the amount of related information data to be presented is small, the information that needs to be presented and the manner in which it is displayed may be directly determined in the presentation rule, so that the preset response rule is not needed in step 101. In order to satisfy the presentation of more relevant information, step 101 shows a preferred case.

The code matching rules can generally be stored in the input method lexicon in a field or other form. The presentation rule and the response rule may be stored in the input method vocabulary by a field or other forms, or may be stored separately in the form of a rule base outside the input method vocabulary, the rule base and the rule The input method lexicon is linked by keywords.

The presentation rules and response rules may set different parameter rules for each keyword, or may set the same parameter rules for some (including all) keywords. The presentation rule and the response rule may be part of a thesaurus (field), or may be a separate database separate from the input method lexicon; may be placed locally or placed on the network when the user is connected to the network; Updating the entire input method database changes the rules of each keyword, and can also change the independent database on the network in real time. The input method platform can access the latest keyword rules by accessing the independent database.

Preferably, each keyword may also have a plurality of corresponding code matching rules, presentation rules and response rules. One of the application modes is: according to different input frequencies of the keyword to the keyword, different coding matching rules, presentation rules and response rules are used, for example, if the user inputs a high frequency to the keyword, the user indicates the key If the word is sensitive, the higher priority rule is called. The second application method is: According to the priority level or strategy of the relevant information provider, for example, if there is multiple related information provider selection for a keyword, the coding required for the presentation needs to be determined according to its priority level or strategy. Match rules, presentation rules, and response rules.

Preferably, the plurality of keywords may correspond to the same presentation information and related information, that is, the provider of the same related information selects a plurality of keywords. This will increase the release of relevant information and will not affect the user's input experience. For example: Keywords "computer", "computer", "desktop", "notebook", an advertiser can purchase all these keywords, use the same presentation rules and corresponding rules, etc., to achieve a relatively large area related release The effect of the information.

Step 102: Receive a coded string input by a user, and obtain a candidate word from the input method lexicon;

The present invention can be applied to any input method platform that requires a candidate word window, for example, all Chinese input methods, English input methods with candidate word prompting functions, and the like. Enter general words in the lexicon The matching rules determined by the input method platform are used, for example, full spelling, simple spelling or double spelling, etc., and for keywords having related information, the matching determined by the input method platform can be directly used. Rules (including full spelling, simple spelling or double spelling, and fuzzy sound recognition, etc.), you can also customize the encoding string matching rules (including fuzzy matching and exact matching, etc.). Preferably, in order to be able to present more keywords with related information to the user, it is preferable to use the fuzzy matching rule.

When the user inputs the encoded string, according to the encoding matching rule in the thesaurus, the input method platform can know the candidate words corresponding to the encoded string. If the keyword includes the keyword, the input method platform The rules are read out in the input method vocabulary or in an independent rule base, and the keyword is presented in a display position determined according to the word frequency according to the rule. When the related information provider specifies the display position, the specified display position is preferentially used.

Step 103: When the keyword is included in the candidate word, the presentation rule is invoked, and the presentation information determined by the rule is displayed in a manner determined by the rule.

The following is an example of the "include" described in step 103:

Example 1, the candidate words are "related", "champed mushrooms", "cantaloupe", "seeing", "township", etc., wherein the keyword "chossica" is determined, and the candidate words are considered to include keywords;

Example 2, the keyword is "sweet mushroom", and the user input is "sweet mushroom soup", and the candidate word "sweet mushroom soup" is considered to include the keyword "sweet mushroom", and the keyword "spice mushroom" is displayed in a manner determined by the display rule. "Or its related information.

Both of the above are within the scope of the "include" of the present invention.

The presentation information may be a keyword, which is the presentation that least affects the user input experience. The presentation rules may include display colors for the keywords, display positions, display fonts, and whether links are displayed, or any combination of the above parameters. The display position may be automatically determined by word frequency or determined by a specified location of the user. Generally, the user's designation is prioritized. For the display position, a fixed position can also be determined by the input method platform, specifically for presenting the keyword, for example, the sixth candidate position of the candidate word window is specifically used to display the matched keyword, or A matching keyword is specifically displayed in a certain peripheral fixed area of the candidate word window.

The presentation information may also be other preset information (related information), for example, some preset pictures, text, animation, audio and video, etc. with a small amount of information. In this case, the presentation rule may include a presentation mode, a presentation area, and the like, where the presentation mode is used to determine how to display the above information. A small amount of preset information.

The presentation area where the above presentation information may exist is: a candidate word window, a peripheral area of the candidate word window, or a peripheral area of the input method status bar, and the like. Of course, those skilled in the art can distribute the presentation information anywhere on the user information terminal interface according to actual needs.

The presentation information may also have a corresponding link or a subsequent action, so preferably, the method shown in FIG. 1 may further include step 104:

According to the preset response rule, in response to the trigger of the user, the related information server is connected, and the related information of the keyword is displayed on the user information terminal interface.

The response rule required in step 104 is preset in step 101. If the adopted technical solution does not include step 104, it is easy to know that the preset response rule is not needed in step 101.

The information terminal can be a mobile phone, a personal digital assistant (PDA), a computer, etc., and any computing device that can run an input method can be the carrier of the present invention.

The information server is mainly used to provide relevant information of the keyword to the user according to the trigger of the user. The related information is any information that the information provider wishes to deliver to the user through the keyword, such as: annotation information (such as pinyin annotation), news information, entertainment information, advertisement information, and the like. This information can be used in a variety of ways, such as pictures, text, audio, video, and combinations of any one or more of these elements.

The response rule may be arbitrarily customized according to actual needs, and may include a trigger rule, an information release rule, and the like. Preferably, for the advertisement, the charging rule may also be included. The user's trigger can be: mouse click or keyboard access, and the like. The response rule may be uniformly determined by the input method platform, or different response rules may be set for different keywords in the form of a rule base.

When the trigger is a mouse click of the user: the input method platform determines the behavior of the mouse in the area displayed by the keyword, and if the mouse has a usual operation such as sliding in, pressing, lifting, etc., the input method platform captures, And according to the information captured by the input method platform to make the corresponding action. For example, if the mouse slides into the display area of the keyword, the keyword may float; when the mouse is pressed, the keyword area can be displayed and pressed, and the system captures the mouse action to the advertising billing server. A click-to-billing request is issued, and the advertisement representing the advertiser is clicked. When the mouse button is raised, the advertisement is displayed with the set rules, for example, the browser is called up, the background link page is displayed, the corresponding area content around the candidate word window appears, and the like. Of course, the information related to the keyword can be displayed through the browser, or by any other means to display the related information, because the use of these methods is only based on the preset response rules. . For example, for the related information of the audio and video format, the media player can be called to play the related information; the picture information can be called by the picture browser to complete the relevant information of the keyword directly and effectively to the user. The entire process of passing. In the implementation of the above process, some improvements need to be made to the existing input method platform, including: corresponding transformation of the input method vocabulary, the transformation may be to add corresponding flag, link, vocabulary that is not originally, etc. Or add a separate rule base associated with the input method vocabulary, etc.; the addition and improvement of the candidate keyword display mode and response mode, the principles used by these various small improvement points are well known to those skilled in the art. Therefore, the specific coding process of each improvement point is not detailed here.

In the following, in conjunction with the step flow shown in FIG. 1, the keyword-related advertisement information is taken as an example for detailed description.

Advertisers can choose the vocabulary existing in the existing input lexicon that they need as a keyword by bidding, or create a new vocabulary according to the needs of the advertiser to add to the existing input lexicon. Key words. For the present invention, all the words in the existing lexicon can be sold out, or a part of the keywords can be provided according to a certain business strategy to provide the advertiser with a bid.

If the keywords submitted by the user are not in the thesaurus, the system will perform keywords based on some evaluation parameters, such as customer level, bidding, urgency, keyword meaning and frequency of use, etc., or automatically or manually. Add to.

The invention can also preset the display manner of various keywords on the input method platform, and the advertiser can select the desired presentation form while selecting the keyword, for example, adding links, adding colors, changing fonts or hypertext can be expressed. Come out of any form. Of course, the service provider of the present invention can make an evaluation of the protrusion degree and the advertisement effect of each presentation form in advance according to the difference of the presentation form, and classify the pricing levels of various presentation forms according to the points of the evaluation.

The advertiser can also simultaneously determine the display position of the selected keyword in the candidate word window, for example: whether it is displayed in the candidate word window or in the surrounding area; the specific position in the input method candidate window (including the overall sequential position) , or specify the first few pages, etc.); or directly based on The keywords are arranged in the position of the real word frequency in the input method lexicon. The service provider of the present invention can specify a corresponding advertisement bid price for each location or location determination method, which is obtained by the advertiser.

The advertiser can also determine the matching rules used by the keywords selected by the advertiser. For example, for the Pinyin input method platform, the advertiser can choose to purchase the full input, the simple spell, the double spell, and any combination thereof. After the advertiser chooses to purchase the above code input method, the advertiser can also specify the exact matching rule for the encoded string or the fuzzy matching rule for the encoded string.

The present invention can define that certain locations in the candidate word window do not provide a specified function (ie, the client cannot specify the location for displaying the selected keyword), such that the first few digits of the candidate word do not affect the user input experience. It is. The invention may also be defined in that only a fixed location in the candidate window may be used to display keywords selected by the advertiser.

The present invention can also provide a variety of response rules with respect to keywords for advertisers to choose to purchase. For example, browsers, media players, and more.

After the advertiser selects the keyword that he or she needs, the related information and the link are provided for the keyword, and the service provider of the present invention selects the keyword according to the selected keyword, the presentation rule, the response rule, the matching rule and the like. Forming a keyword list, generating an input method vocabulary containing keywords, each of the keywords having a corresponding code matching rule, a presentation rule, and a response rule, the input method vocabulary being used by the input method platform.

The presentation rules and response rules are stored in the form of fields in the input method lexicon. The presentation rule and the response rule may also be stored separately in the form of a rule base outside the input method vocabulary, and the rule library and the input method lexicon are linked by keywords. For example, the keyword chosen by the advertiser is "Champignon", and the data line for the keyword "Champignon" in the established independent rule base is as follows:

In the above data line, the field ID represents the unique identification ID information of the keyword, and can match the keywords in the lexicon. Of course, the association between the rule base and the input method lexicon can also be directly matched by the keyword itself. In the above data line, the configuration of each field item, if it is 0, means that the configuration is invalid; If it is 1, it means the configuration is valid. The field "code string,", configuration 1 represents partial code string match display (one of fuzzy matches), 2 represents all code string match display (one of the exact matches). The field "URL" can specify this keyword link The link address. Of course, there are other rules that can be added later, and the present invention is not limited to the above rules, and is merely an example.

The above data line indicates that the user input part matches the encoded string "xiangg", and in the fifth place of all candidate words, the keyword "champignon" is displayed in the form of a body and a link. Wherein, if the input method platform setting is greater than 5 per page, it is displayed on the first page; if 3 candidate words are displayed per page, the second page is displayed on the second page, but the field in the above data line is "page" The setting of the position "is the first place on the second page, so in the case where the page position is prioritized, the keyword is ranked first on the second page and not the second. Referring to Fig. 2b, which is a display effect diagram of the above embodiment, Fig. 2a is an effect diagram of a candidate word window of the conventional input method, and a comparison of the two can provide a clearer understanding of the present invention.

If the advertiser chooses the full spelling code input method and all the code matching rules, when the user inputs "xiangg" on the input method platform, the first one appears as "related", and many of the following are "sweet mushrooms", and At this time, the "champignon" is not displayed with the display rules and response rules specified by the advertiser, because according to the matching method selected by the advertiser, it is considered that the encoded string input by the user does not match the keyword "champignon". Since the advertiser chooses the partial code matching rule in the above example, as shown in FIG. 2b, when the user inputs "xiangg" on the input method platform, the first occurrence is "related", on the first page. In the fifth place, the keyword "champignon" is displayed in the form of a carcass and a link.

When the user clicks on a mouse or keyboard operation (for example, the operation of ALT + number key 5), the input method platform responds to the trigger of the user's instruction through an external input device, for example, sending the corresponding advertisement ID before the mouse click is lifted. After the advertisement billing server returns to determine the billed information, the advertisement billing server responds to the link or response event program stored in the rule base.

If it is a response link, the link information may also be stored on the advertisement server. When the server accepts the user's click behavior and completes the billing operation, the local browser is notified by the stored link, and then the user can view it in the browser. In the advertisement information related to the keyword "Champignon,".

In addition to advertising, another promising application is to present search results to users as relevant information. For example, the search server http://www.sogou.com is preset in the response rule set for the keyword "Champignon", and the server is displayed on the user information terminal interface in response to the user's click operation. Search results list information for a word. The display can be expanded The word selection window or the browser is implemented.

Referring to FIG. 3, it is a structural block diagram of an embodiment of a related information distribution system of the present invention. The system can be used to complete the foregoing publishing method, and specifically includes:

a keyword management subsystem 301, configured to receive a keyword determined by a related information provider, generate a keyword list, and update the input method vocabulary according to the keyword list 3011;

The publishing subsystem 302 includes an input method dictionary 3021, a code receiving matching unit 3022, and a presentation unit 3023, where:

The input method vocabulary 3021 is preset with keywords, each of the keywords has a corresponding code matching rule and a presentation rule; the code receiving and matching unit 3022 is configured to receive a coded string input by the user. The matching method is obtained by matching the candidate word in the input method dictionary 3021. The presentation unit 3023 is configured to: when the keyword includes the keyword, invoke the presentation rule, and display the determination determined by the rule in a manner determined by the rule. information.

The presentation information may be a keyword, which is the presentation that least affects the user input experience. The presentation information may also be other preset information, for example, some preset small amount of information, text, animation, audio and video content, and the like. The presentation areas where such information may exist are: a candidate word window, a peripheral area of the candidate word window, or an area surrounding the input method status bar, and the like. These presentation information can be stored in the form of a local small database, associated with a rule base or vocabulary storing presentation rules by keywords. The local small database may also store some special data required to display the rules, for example, special font data not included in the input method platform, and the presentation rule requires that the special font be used to display the keyword.

The presentation information may also have a corresponding link or a subsequent action. Therefore, the distribution subsystem 302 in the embodiment shown in FIG. 3 may further include a related information publishing unit 3024 for responding to the user according to the preset response rule. The triggering, connecting the related information server, displaying related information of the keyword on the user information terminal interface.

The related information issuing unit 3024 may directly connect to the related information server, acquire and display related information of the keyword, or call a program determined by the response rule (for example, a web browser), and then connect the related information server by the program. Get and display information about the keyword. When the system shown in FIG. 3 is applied to the advertising field, the related information server is an advertisement information server related to the determined keyword for storing and transmitting the advertisement information. In the system shown in FIG. 3, the distribution subsystem 302 can generally use a common input method platform, which includes an input method dictionary 3021, a coded reception matching unit 3022, a presentation unit 3023, a related information release unit 3024, and the like. Both are located in the user's local computing device. As an optional solution, the publishing subsystem may also use a network input method platform, where the input method dictionary 3021 may be located at the input method server end, and the matching operation in the code receiving and matching unit 3022 may also be performed by the input method. The server is completed, and the sending of the link information and the calling action of the browser can also be directly initiated by the input method server. For the present invention, the distribution subsystem 302 only needs to have the above unit modules and has the correct connection relationship, and does not need to define the location of each unit module, so the network input method will not be detailed here. .

It should be noted that, in addition to being combined with the keyword management subsystem, the distribution subsystem may be applied independently or in combination with existing related systems.

In the system shown in Figure 3, the keyword management subsystem 301 can implement an update of the input method vocabulary 3021 in the following manner:

The first way, keyword synchronization update. Sending the keyword list to the publishing subsystem, and updating the original input method vocabulary by the publishing subsystem; preferably, only the partial keyword list that has changed may be sent to the publishing subsystem;

In the second way, the thesaurus is updated synchronously. Generate a new input method vocabulary based on the keyword list, and then update the entire input method vocabulary owned by the publishing subsystem.

For the update method of the input method vocabulary 3021, it can also be divided into real-time update and timed update, respectively, which are different from: the real-time update is an update in the case where the keyword management subsystem 301 and the distribution subsystem 302 are connected in real time (for example) Use the C/S structure of real-time connection), or update in the case of network input method (that is, under the premise of the application of the network input method, the thesaurus generation system automatically updates the thesaurus of the network input method to provide the latest advertisements. Release form). The scheduled update is an update in the case where the keyword management subsystem 301 and the publishing subsystem 302 are not timed to link the network (e.g., using a C/S structure that is connected from time to time).

In the system shown in FIG. 3, each keyword should have a corresponding code matching rule, a presentation rule, and a response rule, which can be determined by the related information provider when the keyword is selected, or directly determined by the publishing system by default. In summary, the keywords included in the updated input method lexicon have corresponding code matching rules, presentation rules, and response rules. The presentation and response actions may be completed in the candidate word window or may be completed in a peripheral area of the candidate word window. The presentation rule and the response rule are stored in the input method lexicon in the form of a field; or may be separately stored in the form of a rule base outside the input method vocabulary, the rule base and the input method word Links are established between the libraries through keywords. The presentation rules may include display colors, display locations, display fonts, and whether links are displayed, and the like. Wherein, the display position is automatically determined by word frequency, or determined by a specified position of the user. Preferably, the code matching rule that the keyword has is a fuzzy matching.

When the system shown in FIG. 3 is applied to the advertising field, it may further include an advertising billing subsystem 303 for receiving the number of triggers of the user and completing the statistics and charging operations. Preferably, the system of Fig. 3 may further comprise an advertisement management subsystem 304 through which the related information provider selects to purchase or add keywords required for purchase, and provides related information or links for the keyword.

The advertisement management subsystem 304 and the advertisement billing subsystem 303 are briefly introduced below by taking an advertisement as an example.

The ad management subsystem 304 can include:

The storage unit is configured to store advertisement information, and the advertisement information may include a link of advertisement information of the purchased keyword, contact information (account, mail, telephone, etc.) of the advertiser, a release condition of the advertisement, and the like. The posting status may include a start date, an end date, budget information, geographic target information, joint organization information, and the like of the advertisement. For example, Honda has an advertising campaign for its automotive industry that has separate advertising campaigns for its motorcycle industry. In the correspondence between keywords and advertisements, a keyword may have a corresponding set of advertisements (a user is randomly selected to be presented to the click-triggered user), or an advertisement may correspond to multiple keywords (clicking on each keyword is displayed) The ad). The advertisement information may further include a cost limit set by the advertisement, for example, how long the person clicks, or how many times the click is not issued, and the like;

The advertisement input unit provides an interface for receiving any advertisement information provided by the advertiser; the keyword purchase unit, through which the advertiser selects to purchase or add keywords required for purchase, the unit may be different for different keywords and different The presentation mode, display effect and possible display probability give different price gradients for advertising payment;

An information feedback and collection unit, for example, a collection of times or addresses at which a user clicks to trigger an advertisement; Whether the user has an advertisement conversion behavior (for example, whether there is further click behavior from the time the advertisement is posted to the user, or whether there is a sale start or completion of the goods or services pointed to by the advertisement).

For the advertisement billing subsystem 303, it is generally located on the server side, and is used to collect and count the number of advertisement triggers of each user. For the input method platform with a small local database, some advertisement information is not required to be triggered, and some texts, pictures, animations, audio and video content, etc. with a small amount of data can be displayed, and the display of these advertisement information is also Billing is required, so in the case that the input method platform is not connected to the Internet, the input method platform may further include a billing module for recording the billing of the above information, and performing billing information when the input method platform is networked. Update. Although the billing module is local to the input method platform, it is more suitable for the function of the billing subsystem 303.

The embodiment shown in Fig. 3 corresponds to the embodiment shown in Fig. 1, so that in order to save space, the relevant portions can be referred to the foregoing description.

The present invention may also have other embodiments. For example, the advertiser may directly purchase the encoded character string. When the user inputs the same or similar encoded character string, the trigger button of the related information may be displayed in the candidate word window or other area, and the user triggers. The relevant information is released, or the relevant information can be directly released when the matching is matched.

Referring to FIG. 4, the related information publishing method in the above application environment may include the following steps: Step 401: Presetting an input method dictionary containing a key encoding string, where each key encoding string has a corresponding encoding match. Rules, rules of presentation;

Step 402: Receive a coded string input by a user.

Step 403: When the coded string input by the user meets the code matching rule of the key coded string, obtain the first related information of the key coded string, invoke the display rule, and display the key on the user information terminal interface. The first related information of the encoded string.

In the embodiment shown in FIG. 4, when the code string input by the user matches the key code string selected by the advertiser, the related information specified by the advertiser is directly displayed, and the related information may be obtained from a local database, or may be obtained from the local database. Obtained from a remote server database. It may be displayed in the candidate word window, or may be displayed in the peripheral area of the candidate word window, and even any other area capable of displaying related information is feasible. The embodiment shown in FIG. 4 is generally applied to a small amount of related information specified by an advertiser. In case of, you can avoid reducing the user experience.

The related information in the embodiment shown in FIG. 4 may also have a follow-up action triggered by a link or a response, and the user may trigger more and deeper information through the display with a smaller amount of data. For example, if the user inputs "xiangg", it will scroll through the blank area of the input method candidate window. "Champignon is also known as citron _: mushroom; has a unique fragrance, excellent texture, high nutritional value and medicinal value" (ie The first related information); and the text can have a link behind it, click or keyboard to trigger the link, then more information about the mushroom (ie the second related information) can be obtained. Figure 5 is a description of this situation.

Referring to FIG. 5, which is another embodiment in the foregoing application environment, the method may include the following steps: Step 501: Preset an input method dictionary containing a key encoding string, where each key encoding string has a corresponding encoding. Matching rules, presentation rules, response rules;

Step 502: Receive a coded string input by a user.

Step 503: When the coded string input by the user meets the code matching rule of the key coded string, obtain the first related information of the key coded string, invoke the display rule, and display the key on the user information terminal interface. The first related information of the encoded string.

Step 504: According to the preset response rule, respond to the trigger of the user, connect the related information server, and display the second related information of the key code string on the user information terminal interface.

The triggering user can complete the shortcut key (for example, Alt+candidate number), and if the trigger message is received, the second related information is acquired and the display is completed.

Preferably, the user may be notified of a little information by displaying a trigger button, and then the user may select whether to click to obtain more related information. For example, when the encoded string input by the user meets the encoding matching rule of the key encoding string, the corresponding trigger button is displayed in a preset manner; according to the preset response rule, the related information server is connected in response to the trigger of the user. Displaying information about the key encoding string on the user information terminal interface.

The trigger button can be in the form of a picture, a control, etc., and the button can actually display certain information, and the user can have a certain understanding of the related information behind the trigger button, thereby determining whether a click trigger is needed. . When the string matches the match, the corresponding trigger button is first displayed according to the manner determined by the presentation rule (touch The prompt button may give some hints about the related information according to the presentation rule. Preferably, the blank area after the encoded string is displayed in the candidate word window. If the user is interested in the related information, the input method platform of the present invention may be applied by clicking or keyboard triggering, and the related information server may be connected according to the preset response rule, in response to the trigger of the user, at the user information terminal interface. Information about the key encoding string is displayed on it.

Corresponding to the two embodiments shown in Figs. 4 and 5, the above-described flow can be realized by the following corresponding system.

For example, for the embodiment shown in FIG. 4, the system 411 rack can include:

a key code string management subsystem for receiving a key code string selected by a related information provider, generating a key code string list; and updating the input method vocabulary according to the key code string list;

a publishing subsystem, including an input method vocabulary, a code receiving matching unit, and a related information publishing unit, wherein: the input method vocabulary is preset with a key encoding string, and each key encoding string has a corresponding encoding match a rule, a presentation rule, the code receiving and matching unit, configured to receive a coded string input by the user, and perform matching according to the code matching rule of the key coded string; the first publishing unit is configured to be input by the user When the coded string matches the code matching rule of the key coded string, the first related information of the key coded string is obtained, and the display rule is invoked to display the first key code string on the user information terminal interface. Related Information.

For example, for the embodiment shown in FIG. 5, the publishing system may further include:

The second issuing unit is configured to, according to the preset response rule, respond to the trigger of the user, connect to the related information server, and display the second related information of the key encoded character string on the user information terminal interface.

It should be noted that the distribution subsystem can be applied independently or in combination with existing related systems, in addition to the application of the key code string management subsystem.

The embodiment shown in FIGS. 4 and 5 differs from the embodiment shown in FIG. 1 only in that the embodiment shown in FIG. 1 uses a candidate word as a medium for transmitting relevant information to a user, and the embodiment shown in FIGS. 4 and 5 The encoded string is used as a medium for transmitting relevant information to the user, and the implementation principle and concept are completely the same. The embodiment shown in Figs. 4 and 5 does not need to limit the input method to Chinese, English, Japanese, or Korean input methods because the encoded character string is used as the medium.

Corresponding to the other details of the embodiment shown in Figures 4 and 5, and the systems corresponding to the embodiments of Figures 4 and 5. The other descriptions of the foregoing embodiments are closely related to the foregoing embodiments. The related descriptions in the foregoing embodiments may be used to describe the embodiments shown in FIG. 4 and FIG. 5, so in order to save space, no further details are provided herein.

For the method embodiment or the system embodiment described in the present invention, those skilled in the art can also use the combination as needed, for example, applying a combination of keyword display and key code string display, thereby achieving better. Information dissemination effects, which are all within the concept of the present invention.

The method and system for distributing Internet key character related information provided by the present invention are described above. The description of the above embodiments is only for helping to understand the method and core idea of the present invention. Meanwhile, for those skilled in the art, According to the idea of the present invention, there are changes in specific embodiments and application scopes, for example, the invention is combined with other related information distribution methods. In summary, the content of the specification should not be construed as limiting the invention.

Claims

Rights request

A method for distributing key information related information of the Internet, comprising: presetting an input method vocabulary containing keywords, wherein each keyword has a corresponding coding matching rule and a presentation rule;

2. The method of claim 1, further comprising:

According to the response rule preset for the keyword, in response to the trigger of the user, the related information server is connected, and the related information of the keyword is displayed on the user information terminal interface.

3. The method of claim 1 wherein the presentation rules and response rules are stored in the input method lexicon.

4. The method according to claim 1, wherein the presentation rule and the response rule are independently stored in the form of a rule base outside the input method vocabulary, the rule base and the input method lexicon Establish links between keywords.

5. The method of claim 1, wherein the presentation rules include a presentation mode, a display color, a display location, a display font, and whether a link is displayed.

6. The method according to claim 5, wherein the display position is automatically determined by word frequency or determined by a designated position of the user.

7. The method according to claim 1, wherein the keyword has a code matching rule of fuzzy matching or exact matching.

8. The method of claim 1, wherein the plurality of keywords correspond to the same presentation information and related information.

9. A system for distributing key information related to the Internet, characterized in that it comprises a distribution subsystem and a keyword management subsystem, wherein:

The publishing subsystem includes:

The input method vocabulary is preset with keywords, and each keyword has a corresponding code matching rule, Showing rules;

The system according to claim 9, wherein the distribution subsystem further comprises: a related information issuing unit, configured to connect to the related information server in response to the trigger of the user according to the preset response rule, in the user information The relevant information of the keyword is displayed on the terminal interface.

11. The system of claim 9 wherein the updating of the input method lexicon is accomplished in the following manner:

Sending a keyword list to the publishing subsystem, and updating the original input method vocabulary by the publishing subsystem;

Alternatively, a new input method vocabulary is generated according to the keyword list, and then sent to the distribution subsystem, and the entire input method vocabulary is updated by the distribution subsystem.

12. The system of claim 9, wherein the presentation rules and response rules are stored in the input method lexicon.

13. The system according to claim 9, wherein the presentation rule and the response rule are independently stored in the form of a rule base outside the input method vocabulary, the rule base and the input method lexicon Establish links between keywords.

14. The system of claim 9, wherein the presentation rules include presentation mode, display color, display location, display font, and whether a link is displayed.

The system according to claim 14, wherein the display position is automatically determined by word frequency or determined by a designated position of the user.

The system according to claim 9, wherein the keyword has a code matching rule of fuzzy matching or exact matching.

17. The system of claim 9, wherein the plurality of keywords correspond to the same presentation information and related information.

18. The system of claim 9, wherein when the system is applied to the advertising field, the method further comprises: The advertisement management subsystem through which the advertisement information provider selects to purchase or add keywords required for purchase, and provides related advertisement content or advertisement links of the keyword.

19. The system of claim 18, further comprising:

The advertisement billing subsystem is configured to receive the number of triggers of the user, and complete statistics and billing operations.

A system for distributing key information related to the Internet, comprising: an input method vocabulary, preset keywords, each keyword having a corresponding code matching rule and a display rule;

A method for distributing key information related information of the Internet, comprising: presetting an input method vocabulary containing a key encoding string, wherein each key encoding string has a corresponding encoding matching rule and a presentation rule. ;

Receiving a coded string input by the user;

When the encoded string input by the user meets the encoding matching rule of the key encoding string, the first related information of the key encoding string is obtained, and the presentation rule is invoked to display the key encoding string on the user information terminal interface. The first relevant information.

22. The method of claim 21, further comprising:

According to the preset response rule, in response to the trigger of the user, the related information server is connected, and the second related information of the key code string is displayed on the user information terminal interface.

23. A system for distributing key information related to the Internet, comprising: a publishing subsystem and a key encoding string management subsystem, wherein:

The publishing subsystem includes:

The input method vocabulary is preset with a key encoding string, and each key encoding string has a corresponding encoding matching rule and a presentation rule;

a coded reception matching unit, configured to receive a coded string input by a user, and according to the key The code string matching rules of the code string are matched;

The system of claim 23, wherein the publishing subsystem further comprises: a second publishing unit, configured to connect to the related information server in response to the trigger of the user according to the preset response rule, in the user information The second related information of the key code string is displayed on the terminal interface.

25. A system for distributing key information related to the Internet, comprising: an input method vocabulary, preset with a key encoding string, each key encoding string having a corresponding encoding matching rule and a presentation rule;