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CN103327049B - Based on rich content delivery method and the system of browser address bar - Google Patents

Based on rich content delivery method and the system of browser address bar Download PDF

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Publication number
CN103327049B
CN103327049B CN201210077685.0A CN201210077685A CN103327049B CN 103327049 B CN103327049 B CN 103327049B CN 201210077685 A CN201210077685 A CN 201210077685A CN 103327049 B CN103327049 B CN 103327049B
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content
browser
user
rich content
cloud server
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CN103327049A (en
Inventor
路依莎
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Tencent Technology Shenzhen Co Ltd
Tencent Cloud Computing Beijing Co Ltd
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Tencent Technology Shenzhen Co Ltd
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Abstract

The embodiment of the invention discloses a kind of rich content delivery method based on browser address bar, it is characterized in that, the method comprises: send to cloud server to carry out content analysis in the content that browser address bar inputs user; Reception cloud server arrives according to described content analysis result retrieval, the rich content links relevant to described user input content; The extended area of described rich content links in described browser address bar is shown.The invention also discloses a kind of rich content supplying system based on browser address bar, the content recommendation of the various ways that the method and system can push at the extended area display navigation device of address field, a large amount of reduces user from address field to the operation obtaining required content and carry out.

Description

Based on rich content delivery method and the system of browser address bar
Technical field
The present invention relates to network communication technology field, particularly a kind of rich content delivery method based on browser address bar and system.
Background technology
On the browser of all terminal platforms, address field is all one of regions that user's frequency of utilization is the highest.Time most of, the first thing feelings of user's open any browser input at address field exactly, then open the website oneself needed, then carry out the operations such as word is browsed, video-see, content search.If be unsatisfied with the website when front opening, also may needed to repeat above operation again and go to seek other websites.As can be seen here, browser address bar is the first entrance of most of user online, and from address field to the content finally wanted, user may need the operation of many steps.
Conveniently user uses address field to find required content fast, existing address field provides the function of address association mostly, for the character that user inputs in address field, can according to the browsing history preserved in browser, the bookmark information preserved, with the content recommendation etc. that browser carries, the address association result of real-time matching is shown in address field extended area, as shown in Figure 1, user need not input sufficient address, just can show from the extended area of address field, in the address that browser association goes out, select required website.
But address association finds required content for user by address field, can only reduce the operation of user's Input Address link, for from address field to the whole process of required content, its effect reducing user operation is very limited.
Summary of the invention
In view of this, the invention provides a kind of rich content delivery method based on browser address bar and system, the content recommendation of the various ways that can push at the extended area display navigation device of address field, a large amount of reduces user from address field to the operation obtaining required content and carry out.
For reaching above-mentioned purpose, technical scheme of the present invention is specifically achieved in that
Based on a rich content delivery method for browser address bar, the method comprises:
Cloud server is sent to carry out content analysis in the content that browser address bar inputs user;
Reception cloud server arrives according to described content analysis result retrieval, the rich content links relevant to described user input content;
The extended area of described rich content links in described browser address bar is shown.
Preferably, described rich content connection comprises: advertisement recommendation, video recommendations, news propelling movement, picture push and download any one or more combinations in recommending.
Preferably, described rich content links returns browser with html or json form.
Preferably, described rich content links is through the sequence of cloud server.
Preferably, the described extended area in browser address bar is shown, comprising:
Browser to link and/or the form of preview, is shown at the extended area of browser address bar after screening described rich content links after cloud server sequence.
Preferably, the method comprises further:
Browser carries out highlighted process to the rich content links of described displaying further.
Preferably, if the content that cloud server inputs at address field according to user, analyze user when wishing to enter certain type website, described retrieval comprises:
From the website of identical type, retrieve the link of related content, and carry out integrated ordered according to clicking rate and issuing time.
Preferably, if the content that cloud server inputs at address field according to user, analyze user when wishing to enter certain video website, described retrieval comprises:
According to the cookie that user preserves in a browser, the link of the video that retrieval user was not finished watching last time or video sequel.
Based on a rich content supplying system for browser address bar, this system comprises browser and cloud server;
Described browser, for sending to described cloud server to carry out content analysis in the content that browser address bar inputs user;
Receive that described cloud server arrives according to described content analysis result retrieval, the rich content links relevant to described user input content;
The extended area of described rich content links in described browser address bar is shown.
Preferably, the rich content links that described browser receives comprises:
Advertisement recommendation, video recommendations, news propelling movement, picture push and download any one or more combinations in recommending.
Preferably, described rich content links is returned browser with html or json form by described cloud server.
Preferably, described cloud server sorts to the rich content links returning browser further.
Preferably, described browser to link and/or the form of preview, is shown at the extended area of browser address bar after screening described rich content links after cloud server sequence further.
Preferably, described browser carries out highlighted process to the rich content links of described displaying further.
Preferably, if the content that cloud server inputs at address field according to user, analyze user when wishing to enter certain type website, described cloud server retrieves the link of related content from the website of identical type, and carries out integrated ordered according to clicking rate and issuing time.
Preferably, if the content that cloud server inputs at address field according to user, analyze user when wishing to enter certain video website, the cookie that described cloud server is preserved in a browser according to user, the link of the video that retrieval user was not finished watching last time or video sequel.
As seen from the above technical solution, this rich content delivery method based on browser address bar of the present invention and system, the extended area of browser address bar can be made to carry how rich content, to shorten the courses of action of user, simplify user operation, allow user obtain faster and more easily and expect the information that obtains, promote the experience of browser address bar.
Accompanying drawing explanation
Fig. 1 is the effect schematic diagram of existing browser in address field extended area display address association;
Fig. 2 is that the rich content based on browser address bar of the embodiment of the present invention pushes effect schematic diagram;
Fig. 3 is the rich content delivery method flow chart based on browser address bar of the embodiment of the present invention;
Fig. 4 is the rich content supplying system Organization Chart based on browser address bar of the embodiment of the present invention.
Embodiment
For making object of the present invention, technical scheme and advantage clearly understand, to develop simultaneously embodiment referring to accompanying drawing, the present invention is described in more detail.
User mainly sends to cloud server to carry out content analysis in the content that browser address bar inputs by the present invention, analyzes behavior and the demand of user, and specific analytical method can be analyzed with reference to the inquiry of search engine (query).Cloud server finds out the rich content links relevant to user input content according to analysis result, and sends to user browser, and shows these rich contents at the extended area of browser address bar.
Wherein the form of expression of rich content can comprise: word, picture, video, button etc.User clicks, and directly can open the website links of its correspondence.The classification of concrete rich content can comprise: advertisement recommendation, video recommendations, news propelling movement, picture push, download and recommend.
Specifically in address field extended area, show the effect of rich content as shown in Figure 2, user is after address field input " fresh flower ", cloud server analyzes user will buy fresh flower, or the video containing " fresh flower " keyword will be watched, picture, download, or the news relevant with fresh flower will be watched, according to this analysis result, the relevant rich content links searched is sent to browser, and show that the advertisement relevant to " fresh flower " that cloud server searches is recommended at address field extended area, video recommendations, news pushes, picture pushes, download and recommend, during concrete displaying, passable.
Concrete methods of realizing as shown in Figure 3, comprises the steps:
Step 301, the content that user inputs in browser address bar is sent to cloud server by browser;
Step 302, the content that cloud server inputs at address field according to user, analyzes user behavior and demand;
Step 303, cloud server is according to analysis result, and the relevant rich content links of retrieval, can be formally word chain, picture chain, video link etc. in a database; From content, can be advertisement recommendation, video recommendations, news push, picture pushes, download and recommend;
Step 304, the relevant rich content links retrieved is returned browser by cloud server.
Cloud server can sort for the relevant rich content retrieved; The form returning browser is any, such as, can be the form of json or html;
Step 305, the link of browser to described relevant rich content is shown.
Cloud server returns the rich content links of browser, can carry out Screening Treatment further by browser, and screening is mainly in order to filter shielding sensitive content.Certainly, browser can not also do Screening Treatment, is specifically determined according to setting themselves rule by browser.
In addition, the rich content links that cloud server returns browser can also carry out highlighted process by browser again, highlighted mainly in order to better give top priority to what is the most important to user.Browser can not also do highlighted process, is specifically determined according to setting themselves rule by browser.
Cloud server, to the analysis of user at address field input content, can adopt the query analytical method of existing search engine, and according to concrete analysis result, from the database set up in advance or other data storage device, retrieves related content; Particular content analysis and search method are not the contents that the present invention discusses, and repeat no more here.
Browser, when carrying out rich content displaying, for the link of the content of multimedia such as picture, video, only can be shown link, also can show preview further.
The concrete methods of realizing of advertisement recommendation, video playback, news propelling movement, picture propelling movement will be described respectively below:
Video recommendations
The content analysis result that video recommendations inputs according to user, can have two kinds of concrete ways of recommendation, and a kind of analysis result that corresponds to points out that user wishes to enter video class website, but without concrete network address; The another kind of analysis result that corresponds to points out that user wishes to enter certain concrete website; Describe in detail respectively below.
If what 1 cloud server went out that user wishes to enter according to the content analysis that user inputs is video class website, but during without concrete network address, such as user have input " video ", so cloud server can recommend the hot broadcast video link of current main-stream to user, and returning browser, browser filters out final result according to the rule preset and shows at the extended area of address field from the video link received.
If 2 cloud servers according to the content analysis that user inputs go out user input be the part or all of network address of certain video website time, can by the chained address of the video of hot broadcast recent on this website, and/or the chained address of the video link address do not finished watching in this website last time of user or video sequel returns user browser, browser carries out screening and showing according to the content returned.
Wherein, hot broadcast video can capture all videos of video website by cloud server, and the clicking rate of foundation video, the parametric synthesis sequences such as issuing time, thus obtain hot broadcast video; Or directly obtain hot broadcast video sequencing information from video website, this information can be got by the video website of cooperation.
The information of the video that user did not finish watching last time or video sequel, can be obtained by the cookie analyzing this video website of preserving in user browser.
Above-mentioned two kinds of modes can take one of them, also can adopt the mode of above two kinds of methods combining, carry out video recommendations.
News pushes, picture pushes, download recommendation
News pushes, picture pushes and download the method for recommending, similar with the method for video recommendations, can be divided into following two kinds of situations:
1, when the content that cloud server inputs at address field according to user, analyze user when wishing the website entering certain type, according to the rule search preset and the link of the relevant Hot Contents that sorts out send to browser from the website of identical type, screened from the content links received according to the rule preset by browser again, obtain the rich content links of final needs displaying and show at the extended area of browser address bar.
2, when the content that cloud server inputs at address field according to user, analyze user when wishing to enter some websites, from this website, capture the link of related content and send to browser after sequence, screened from the content links received according to the rule preset by browser again, obtain the rich content links of final needs displaying and show at the extended area of browser address bar.
The methods of exhibiting of above-mentioned two situations can take one of them, also can adopt simultaneously, and the method that concrete cloud server carries out analyzing, retrieving rich content links with reference to the processing method of existing search engine, can not elaborate here.
Advertisement is recommended
If the content relevance of ad content and user's input is better, then advertisement is useful to user, many times user is the promotion message of wishing that acquisition businessman provides really, such as user's input: during the concrete trade name such as mobile phone, computer, major part user is the businessman's content recommendation wishing to get these products really, so after browser address bar intelligent decision within the very first time goes out the intention of user, helpful advertising message can be recommended to user timely.
Owing to not having advertisement to be different from various content sites, there is no special adline website, so recommend for advertisement, can only be retrieved from the database set up in advance by server and obtain,
By above-mentioned rich content displaying method, as long as user is at address field importation keyword, or part website, directly peer link can be obtained at the extended area of address field, thus the content wanted can be obtained fast, enormously simplify user wants the process of content from address field to obtaining, and the operation that carry out, greatly improves the experience of browser address bar.
In addition, the present invention also provides a kind of rich content supplying system based on browser address bar, and this system as shown in Figure 4, comprising: browser 401 and cloud server 402;
Described browser 401, for sending to described cloud server 402 to carry out content analysis in the content that browser address bar inputs user;
Receive that described cloud server 402 arrives according to described content analysis result retrieval, the rich content links relevant to described user input content;
The extended area of described rich content links in browser address bar is shown.
Preferably, the rich content links that described browser 401 receives comprises advertisement recommendation, video recommendations, news propelling movement, picture propelling movement and downloads any one or more combinations in recommending.
Preferably, described rich content links is returned browser with html or json form by described cloud server 402.
Preferably, described cloud server 402 sorts to the rich content links returning browser 401 further.
Preferably, described browser 401 to link and/or the form of preview, is shown at the extended area of browser address bar after screening described rich content links after cloud server 402 sorts further.
Preferably, described browser 401 carries out highlighted process to the rich content links of described displaying further.
Preferably, if the content that cloud server 402 inputs at address field according to user, analyze user when wishing to enter certain type website, described cloud server 402 retrieves the link of related content from the website of identical type, and carries out integrated ordered according to clicking rate and issuing time.
Preferably, if the content that cloud server 402 inputs at address field according to user, analyze user when wishing to enter certain video website, the cookie that described cloud server 402 is preserved in a browser according to user, the link of the video that retrieval user was not finished watching last time or video sequel.
From the above embodiments, this rich content delivery method based on browser address bar of the present invention and system, the extended area of browser address bar can be made to carry how rich content, to shorten the courses of action of user, simplify user operation, allow user obtain faster and more easily and expect the information that obtains, promote the experience of browser address bar.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment made, equivalent replacement, improvement etc., all should be included within the scope of protection of the invention.

Claims (16)

1., based on a rich content delivery method for browser address bar, it is characterized in that, the method comprises:
Cloud server is sent to adopt the query analysis mode of search engine to carry out content analysis in the content that browser address bar inputs user;
Reception cloud server arrives according to described content analysis result retrieval, the rich content links relevant to described user input content;
The extended area of described rich content links in described browser address bar is shown, described rich content links comprises video recommendations, after the chained address of the video link address that video recommendations was not finished watching in website according to user last time or video sequel returns, carry out screening and showing according to the content returned.
2. the method for claim 1, is characterized in that, described rich content links also comprises: advertisement recommendation, news push, picture pushes and download any one or more combinations in recommending.
3. method as claimed in claim 2, it is characterized in that, described rich content links returns browser with html or json form.
4. method as claimed in claim 2, it is characterized in that, described rich content links is through the sequence of cloud server.
5. method as claimed in claim 4, it is characterized in that, the described extended area in browser address bar is shown, comprising:
Browser to link and/or the form of preview, is shown at the extended area of browser address bar after screening described rich content links after cloud server sequence.
6. method as claimed in claim 5, it is characterized in that, the method comprises further:
Browser carries out highlighted process to the rich content links of described displaying further.
7. method as claimed in claim 2, is characterized in that, if the content that cloud server inputs at address field according to user, analyze user when wishing to enter certain type website, described retrieval comprises:
From the website of identical type, retrieve the link of related content, and carry out integrated ordered according to clicking rate and issuing time.
8. method as claimed in claim 4, is characterized in that, if the content that cloud server inputs at address field according to user, analyze user when wishing to enter certain video website, described retrieval comprises:
According to the cookie that user preserves in a browser, the link of the video that retrieval user was not finished watching last time or video sequel.
9., based on a rich content supplying system for browser address bar, it is characterized in that, this system comprises browser and cloud server;
Described browser, for sending to described cloud server to carry out content analysis in the content that browser address bar inputs user;
Receiving described cloud server adopts the query analysis mode of search engine to arrive according to described content analysis result retrieval, the rich content links relevant to described user input content;
The extended area of described rich content links in described browser address bar is shown;
Described rich content links comprises video recommendations, after the chained address of the video link address that video recommendations was not finished watching in website according to user last time or video sequel returns, carries out screening and showing according to the content returned.
10. rich content supplying system as claimed in claim 9, is characterized in that, the rich content links that described browser receives also comprises:
Advertisement recommendation, news push, picture pushes and download any one or more combinations in recommending.
11. rich content supplying systems as claimed in claim 9, it is characterized in that, described rich content links is returned browser with html or json form by described cloud server.
12. rich content supplying systems as claimed in claim 9, it is characterized in that, described cloud server sorts to the rich content links returning browser further.
13. rich content supplying systems as claimed in claim 12, it is characterized in that, described browser to link and/or the form of preview, is shown at the extended area of browser address bar after screening described rich content links after cloud server sequence further.
14. rich content supplying systems as claimed in claim 13, it is characterized in that, browser carries out highlighted process to the rich content links of described displaying further.
15. rich content supplying systems as claimed in claim 12, it is characterized in that, if the content that cloud server inputs at address field according to user, analyze user when wishing to enter certain type website, described cloud server retrieves the link of related content from the website of identical type, and carries out integrated ordered according to clicking rate and issuing time.
16. rich content supplying systems as claimed in claim 12, it is characterized in that, if the content that cloud server inputs at address field according to user, analyze user when wishing to enter certain video website, the cookie that described cloud server is preserved in a browser according to user, the link of the video that retrieval user was not finished watching last time or video sequel.
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