CN102547403B - System capable of releasing television advertisements in real time - Google Patents
System capable of releasing television advertisements in real time Download PDFInfo
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- CN102547403B CN102547403B CN201110452043.XA CN201110452043A CN102547403B CN 102547403 B CN102547403 B CN 102547403B CN 201110452043 A CN201110452043 A CN 201110452043A CN 102547403 B CN102547403 B CN 102547403B
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- 238000001514 detection method Methods 0.000 claims description 17
- 239000013065 commercial product Substances 0.000 claims description 11
- 230000008054 signal transmission Effects 0.000 claims description 4
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Databases & Information Systems (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention discloses a system capable of releasing television advertisements in real time, which comprises a shopping website server, advertisement generation equipment, advertisement checking equipment and advertisement broadcast equipment. The shopping website server is used for detecting whether relative information of goods for sale updates, and if the relative information of goods for sale updates, an advertisement releasing request carrying relative information of goods is generated and sent to the advertisement generation equipment; the advertisement generation equipment is used for generating advertisement files containing texts and pictures according to relative information of goods from the shopping website server and sending the generated advertisement files to the advertisement checking equipment; the advertisement checking equipment is used for receiving and checking the advertisement files from the advertisement generation equipment and sending the advertisement files having been checked to the advertisement broadcast equipment; and the advertisement broadcast equipment is used for receiving the advertisement files from the advertisement checking equipment, generating media stream signals in a preset time range according to a broadcast plan and sending the media stream signals to a media broadcast terminal.
Description
Technical field
The present invention relates to Internet technology and tv broadcasting technology, relate in particular to a kind of system of capable of releasing television advertisements in real time.
Background technology
Shopping online, be exactly to login shopping website retrieval merchandise news by the Internet, and send shopping request by electronic purchase order, then fill out the number of individual check account number or credit card, manufacturer delivers by the mode of mail-order, or delivers goods to the customers by express company.Along with development and the maturation of e-commerce technology, increasing consumer selects this conveniently consumption pattern of shopping online.Shopping online is done shopping with respect to solid shop/brick and mortar store, and consumer can enjoy following facility: can be in " going window-shopping ", and order goods and be not subject to the restriction in time, place; Obtain relatively large merchandise news, can buy the commodity that locality does not have; From ordering goods, buying goods and visit without being in the action to goods, not only save time but also laborsaving.
The merchandise news of shopping online is numerous, the problem that how to allow potential consumer obtain in time merchandise news to become the businessman of shopping website to consider.Common way mainly comprises at present: Commdity advertisement is thrown in by homepage or other portal websites at shopping website, pushes Commdity advertisement by modes such as notes to user mobile phone, or by the commodity picture-text advertisement of televising.
As shown in Figure 1, in prior art, issue teletext advertisement and need to pass through following steps:
Step 101: art designing personnel are with photoshop or other image processing software hand-designed advertising pictures;
Step 102: advertising pictures is manually submitted to TV station;
Step 103: the staff of TV station browses advertising pictures, manual examination and verification;
Step 104: audit after passing through is copied advertising pictures into the equipment of televising, craft arranges advertisement broadcast number of times and the time plays.
Visible, the process of existing issue teletext advertisement is substantially all to be completed by artificial participation, wastes time and energy.
Summary of the invention
The invention provides a kind of system of capable of releasing television advertisements in real time, can automatically generate and play television advertising according to the merchandise news of shopping website.
The embodiment of the present invention provides a kind of system of capable of releasing television advertisements in real time, comprises that shopping website server, advertisement generate equipment, ad review equipment and advertisement playing device;
Whether described shopping website server upgrades for detection of the relevant information of wanted vending articles, if so, will generate an ad distribution request of carrying the relevant information of these commodity, and described ad distribution request is sent to advertisement generation equipment;
Described advertisement generation equipment generates from the commodity relevant information of shopping website server the promotional literature that comprises picture and text for basis, and generated promotional literature is sent to ad review equipment;
Described ad review equipment, for receiving the promotional literature that generates equipment from advertisement, is examined the content of received promotional literature, and the promotional literature that audit is passed through is sent to advertisement playing device;
Described advertisement playing device, for receiving the promotional literature from ad review equipment, is planned in predetermined time section generation media stream signal according to broadcasting, and described media stream signal is sent to media broadcast terminal.
Preferably, described shopping website server comprises:
Information of goods information data storehouse, for storing the commodity relevant information of shopping website;
Whether information updating detection module, upgrade for detection of commodity relevant information in information of goods information data storehouse, if so, sends information updating indication to message trigger module, in described information updating indication, at least comprises the commercial product code for unique identification commodity;
Message trigger module, after the commercial product code receiving from information updating detection module, is sent to advertisement by the advertisement formwork mark of commodity relevant information corresponding this commercial product code and appointment and generates equipment.
Preferably, described commodity relevant information comprises trade name, code, commodity picture, commercial specification and commodity price.
Preferably, commodity relevant information is updated to increases commodity relevant information in information of goods information data storehouse, or the commodity relevant information of existing commodity changes.
Preferably, described commodity relevant information further comprises and is used to indicate the property value of whether issuing television advertising;
Described information updating detection module is after detecting that commodity relevant information is upgraded, and whether further detect this property value is effectively, and if so, information updating detection module sends information updating indication to message trigger module, otherwise does not send information updating indication.
Preferably, described advertisement generation equipment comprises:
Advertisement formwork module, for preserving and manage the advertisement formwork setting in advance;
Promotional literature generation module, for by inserting from the commodity relevant information of shopping Website server the advertisement formwork that described advertisement formwork module is preserved, generates complete promotional literature;
Advertisement cache list module, the promotional literature generating for buffer memory promotional literature generation module, and export the promotional literature of institute's buffer memory to ad review equipment.
Preferably, described advertisement formwork module externally provides interface, for receiving user-defined advertisement formwork.
Preferably, described advertisement formwork comprises the formal parameter of at least one commodity, and each formal parameter is corresponding to a display unit of Commdity advertisement, and display unit is for the attribute information of display of commodity.
Preferably, described ad review equipment comprises:
Pending advertisement cache module, for receiving and buffer memory generates the promotional literature of equipment from advertisement;
Advertisement previewing module, for the promotional literature of pending advertisement cache module buffer memory is shown in the mode of preview, according to auditor's operation, promotional literature mark has been examined the mark passing through or examined the mark not passing through, and the promotional literature that audit is passed through is sent to audit by advertisement cache module;
Audit is by advertisement cache module, for receiving also buffer memory from the promotional literature of advertisement previewing module, and the promotional literature of institute's buffer memory is sent to advertisement playing device.
Preferably, described media broadcast terminal is television set terminal, the media broadcast terminal in the vehicles, or the media broadcast terminal of public place.
Preferably, advertisement playing device comprises:
Advertisement cache module to be played, for receive and buffer memory from the promotional literature of ad review equipment;
Advertisement playing module, for the promotional literature of advertisement cache module buffer memory to be played being converted to the media stream signal that shows this promotional literature graph-text content, described media stream signal is transferred to media broadcast terminal by catv line or by special signal transmission line.
Preferably, advertisement playing device further comprises:
Grouping information module, for property value information and the grouping information of medium playback terminal;
Matching module, for the descriptor of receiving target media broadcast terminal, by described descriptor and the media broadcast terminal of storing in grouping information module and grouping information mate, obtain the grouping of the media broadcast terminal that the match is successful;
Described advertisement playing module, for the promotional literature of advertisement cache module buffer memory to be played being converted to the media stream signal that shows this promotional literature graph-text content, and described media stream signal is sent to the grouping of the media broadcast terminal of described matching module acquisition.
Preferably, the digital pictures file that described promotional literature is XML file, comprise image and word, or for showing the formatted file of image and word.
As can be seen from the above technical solutions, in the time that the data in the information of goods information data storehouse of shopping website are upgraded (newly-increased commodity, commodity price change), automatically trigger the request of issuing television advertising, according to this request, merchandise news is combined with the advertisement formwork setting in advance, generates picture-text advertisement; This picture-text advertisement, after the audit of audit link, broadcasts on specific media broadcast terminal.This scheme realizes the Commdity advertisement that generates and play picture and text form automatically, issues flow process greatly saved manpower with respect to existing television advertising, has shortened the time, has greatly facilitated the businessman of shopping website to carry out commodity promotion.In certain embodiments of the present invention, can also media broadcast terminal be divided into groups and be mated, be convenient to throw in advertisement for specific crowd.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet of issuing teletext advertisement in prior art;
The system topological schematic diagram of a kind of capable of releasing television advertisements in real time that Fig. 2 provides for the embodiment of the present invention;
Fig. 3 is according to the schematic diagram of the picture-text advertisement of the generation of multiple advertisement formworks;
Fig. 4 is an example item property being inserted to the parameter hurdle of template.
Embodiment
The invention provides a kind of scheme of the commodity capable of releasing television advertisements in real time for shopping website.In the time that the data in the information of goods information data storehouse of shopping website are upgraded (newly-increased commodity, commodity price change), automatically trigger the request of issuing television advertising, according to this request, merchandise news is combined with the advertisement formwork setting in advance, generates picture-text advertisement; This picture-text advertisement, after the audit of audit link, broadcasts on specific media broadcast terminal.This scheme realizes the Commdity advertisement that generates and play picture and text form automatically, issues flow process greatly saved manpower with respect to existing television advertising, has shortened the time, has greatly facilitated the businessman of shopping website to carry out commodity promotion.Described picture-text advertisement content, except comprising static images, word, also can comprise dynamic picture and word, or may further include video, animation, sound etc.
For making know-why, feature and the technique effect of technical solution of the present invention clearer, below by specific embodiment, the present invention program is further elaborated.
Fig. 2 shows the system of a kind of capable of releasing television advertisements in real time that the embodiment of the present invention provides.This system mainly comprises: shopping website server 210, advertisement generate equipment 220, ad review equipment 230 and advertisement playing device 240.
Information of goods information data storehouse 211, for storing the commodity relevant information of shopping website, described commodity relevant information includes but not limited to trade name, code, commodity picture, commercial specification, commodity price, can also comprise simple buyer's guide information etc.Commodity price can further include original cost (market price) and the rear valency of folding (price of selling at shopping website).Described commodity picture can be static images or dynamic picture.
Information updating detection module 212, whether upgrade for detection of commodity relevant information in information of goods information data storehouse 211, if so, send information updating indication to message trigger module 213, in described information updating indication, at least comprise the commercial product code for unique identification commodity.Commodity relevant information is upgraded may comprise polytype, for example relevant information of newly-increased commodity, and the commodity relevant information (such as price) of existing commodity changes etc.
Preferably, in commodity relevant information, can comprise and be used to indicate the property value of whether issuing television advertising, after commodity relevant information is upgraded, information updating detection module 212 can detect whether this property value is effective, only have when this property value be set to " effectively " time, information updating detection module 212 just sends information updating indication to message trigger module 213, if this property value is set to engineering noise, does not send information updating indication.
Advertisement generates equipment 220, generates the promotional literature that comprises picture and text, and generated promotional literature is sent to ad review equipment 230 for basis from the commodity relevant information of shopping website server 210.Particularly, advertisement generation equipment 220 comprises:
Commodity price can further include market price, original cost and present price.Fig. 3 shows according to the example of the picture-text advertisement of the generation of multiple advertisement formworks.Wherein, commodity picture can be static images or dynamic picture; Trade name, specification, price etc. can be to show with the form of static text, and also dynamically the form of word shows.Picture-text advertisement can also comprise animation, video and/or sound.
Promotional literature generation module 222 identifies the corresponding formal parameter of corresponding template for the commodity relevant information of the message trigger module 213 from shopping Website server 210 is inserted to described advertisement formwork, generates complete promotional literature.Fig. 4 is an example item property being inserted to the parameter hurdle of template.
The form of promotional literature can be XML file, and content is exemplified below:
Name is called the parameter name of template, and the comfortable toothpaste that reaches is argument numerical value, i.e. the parameter of the 6th product in Fig. 4.
The form of promotional literature can also be the digital pictures file that comprises image and word, or other can be for showing common-format files or the professional format file of image and word.
The promotional literature that advertisement cache list module 223 generates for buffer memory promotional literature generation module 222, and export the promotional literature of institute's buffer memory to ad review equipment 230.
Pending advertisement cache module 231, for receiving and buffer memory generates the promotional literature of equipment 220 from advertisement.
The mode of described preview can be to simplify with respect to the advertisement of formal broadcast, for example: when promotional literature formally broadcasts, one screen display is shown a promotional literature, and dwindles demonstration under preview mode, makes same display screen can show multiple promotional literatures; Show dynamic word or picture with static mode; Only display frame and not playing sound etc.
Audit by advertisement cache module 233 for receive and buffer memory from the promotional literature of advertisement previewing module 232, and the promotional literature of institute's buffer memory is sent to advertisement playing device 240.
Described media stream signal can be TV signal, media broadcast terminal is the terminal of televising, TV signal is sent to by cable TV (CATV) circuit the terminal of televising, or transfer to media broadcast terminal by special signal transmission line, described media broadcast terminal includes but not limited to for example, media broadcast terminal in the vehicles (bus, subway, train, aircraft), and the media broadcast terminal of building, elevator or other public places.
Particularly, advertisement playing device 240 comprises:
In the present invention program, shopping website server 210, by active request mode, is submitted ad distribution request according to the renewal Event triggered of merchandise news to advertisement generation equipment.This mode is for shopping website server 210, and extra expense is also little.And advertisement generation equipment 220 is waited for ad distribution request passively, in this manner, 220 needs of advertisement generation equipment are opened corresponding access port and can be realized, do not take extra resource, can receive the ad distribution request that multiple shopping websites (or multiple on-line shops) in shopping website are submitted to simultaneously.
In another embodiment of the present invention, the media broadcast terminal that advertisement playing device 240 connects can divide into groups according to certain property value, property value information and the grouping information of medium playback terminal in advertisement playing device 240.Shopping website server 210 is issued when request at generating advertisement, carries the descriptor of the target medium playback terminal that this advertisement will throw in ad distribution request.This descriptor generates equipment 220 via advertisement and ad review equipment 230 is pass-through to advertisement playing device 240, or shopping website server 210 is sent to advertisement playing device 240 by other approach by the descriptor of target medium playback terminal.Advertisement playing device 240, according to the grouping information of the media broadcast terminal of described descriptor coupling self storage, will be sent to the grouping of the media broadcast terminal that the match is successful for the Media Stream that broadcasts promotional literature.Same media broadcast terminal can have more than one property value, and can belong in more than one grouping.
For example, the attribute information of media broadcast terminal is the numbering of the public bus network at media broadcast terminal place, the media broadcast terminal that belongs to same public bus network is divided into one group by advertisement playing device 240, for example the media broadcast terminal of " 28 tunnel public transport " is as one group, by the media broadcast terminal of " 39 tunnel public transport " as another group.In grouping information, can also comprise some relevant informations, for example name of station of each website of this road public transport process etc.
The descriptor that shopping website server 210 provides can be grouping information, as descriptor specifies in " 28 tunnel public transport ", " 39 tunnel public transport " throws in advertisement, advertisement playing device 240 will be sent to the media broadcast terminal of " 28 tunnel public transport ", " 39 tunnel public transport " these two groupings for the Media Stream that broadcasts promotional literature.
The descriptor that shopping website server 210 provides can not be also grouping information, and for example this descriptor is " throwing in advertisement at the public bus network that comprises website ' white stone bridge Carrefour hypermarket, Haidian ' ".Advertisement playing device 240 mates this descriptor with grouping information, find that " 28 tunnel public transport ", " 39 tunnel public transport " all meet this descriptor, will be sent to the media broadcast terminal of " 28 tunnel public transport ", " 39 tunnel public transport " these two groupings for the Media Stream that broadcasts promotional literature.
For realizing above-mentioned functions, described shopping website server 210 further comprises:
Advertisement serving policy module, for configuring and store the descriptor of the target medium playback terminal that advertisement will throw in; Described message trigger module 213, after the commercial product code of receiving from information updating detection module 212, is together sent to advertisement by the descriptor of the target medium playback terminal of storing in the advertisement formwork mark of commodity relevant information corresponding this commercial product code, appointment and advertisement serving policy module and generates equipment 220.
Described advertisement playing device 240 further comprises:
Grouping information module, for property value information and the grouping information of medium playback terminal;
Matching module, generate the descriptor of the target medium playback terminal of equipment 220 transparent transmissions for receiving advertisement, or directly receive the descriptor from the target medium playback terminal of shopping website server 210, by described descriptor and the media broadcast terminal of storing in grouping information module and grouping information mate, obtain the grouping of the media broadcast terminal that the match is successful;
Described advertisement playing module 241, for the promotional literature of advertisement cache module 242 buffer memorys to be played being converted to the media stream signal that shows this promotional literature graph-text content, and described media stream signal is sent to the grouping of the media broadcast terminal of described matching module acquisition.
The foregoing is only preferred embodiment of the present invention, in order to limit the present invention, within the spirit and principles in the present invention not all, any modification of making, be equal to replacement, improvement etc., within all should being included in the scope of protection of the invention.
Claims (12)
1. a system for capable of releasing television advertisements in real time, is characterized in that, comprises that shopping website server, advertisement generate equipment, ad review equipment and advertisement playing device;
Described advertisement generation equipment generates from the commodity relevant information of shopping website server the promotional literature that comprises picture and text for basis, and generated promotional literature is sent to ad review equipment;
Described ad review equipment, for receiving the promotional literature that generates equipment from advertisement, is examined the content of received promotional literature, and the promotional literature that audit is passed through is sent to advertisement playing device;
Described advertisement playing device, for receiving the promotional literature from ad review equipment, is planned in predetermined time section generation media stream signal according to broadcasting, and described media stream signal is sent to media broadcast terminal;
Described shopping website server comprises:
Information of goods information data storehouse, for storing the commodity relevant information of shopping website;
Whether information updating detection module, upgrade for detection of commodity relevant information in information of goods information data storehouse, if so, sends information updating indication to message trigger module, in described information updating indication, at least comprises the commercial product code for unique identification commodity;
Message trigger module, after the commercial product code receiving from information updating detection module, is sent to advertisement by the advertisement formwork mark of commodity relevant information corresponding this commercial product code and appointment and generates equipment.
2. system according to claim 1, is characterized in that, described commodity relevant information comprises trade name, code, commodity picture, commercial specification and commodity price.
3. system according to claim 1, is characterized in that, commodity relevant information is updated to increases commodity relevant information in information of goods information data storehouse, or the commodity relevant information of existing commodity changes.
4. system according to claim 2, is characterized in that, described commodity relevant information further comprises and is used to indicate the property value of whether issuing television advertising;
Described information updating detection module is after detecting that commodity relevant information is upgraded, and whether further detect this property value is effectively, and if so, information updating detection module sends information updating indication to message trigger module, otherwise does not send information updating indication.
5. system according to claim 1, is characterized in that, described advertisement generation equipment comprises:
Advertisement formwork module, for preserving and manage the advertisement formwork setting in advance;
Promotional literature generation module, for by inserting from the commodity relevant information of shopping Website server the advertisement formwork that described advertisement formwork module is preserved, generates complete promotional literature;
Advertisement cache list module, the promotional literature generating for buffer memory promotional literature generation module, and export the promotional literature of institute's buffer memory to ad review equipment.
6. system according to claim 5, is characterized in that, described advertisement formwork module externally provides interface, for receiving user-defined advertisement formwork.
7. system according to claim 5, is characterized in that, described advertisement formwork comprises the formal parameter of at least one commodity, and each formal parameter is corresponding to a display unit of Commdity advertisement, and display unit is for the attribute information of display of commodity.
8. system according to claim 1, is characterized in that, described ad review equipment comprises:
Pending advertisement cache module, for receiving and buffer memory generates the promotional literature of equipment from advertisement;
Advertisement previewing module, for the promotional literature of pending advertisement cache module buffer memory is shown in the mode of preview, according to auditor's operation, promotional literature mark has been examined the mark passing through or examined the mark not passing through, and the promotional literature that audit is passed through is sent to audit by advertisement cache module;
Audit is by advertisement cache module, for receiving also buffer memory from the promotional literature of advertisement previewing module, and the promotional literature of institute's buffer memory is sent to advertisement playing device.
9. system according to claim 1, is characterized in that, described media broadcast terminal is television set terminal, the media broadcast terminal in the vehicles, or the media broadcast terminal of public place.
10. system according to claim 1, is characterized in that, advertisement playing device comprises:
Advertisement cache module to be played, for receive and buffer memory from the promotional literature of ad review equipment;
Advertisement playing module, for the promotional literature of advertisement cache module buffer memory to be played being converted to the media stream signal that shows this promotional literature graph-text content, described media stream signal is transferred to media broadcast terminal by catv line or by special signal transmission line.
11. systems according to claim 10, is characterized in that, advertisement playing device further comprises:
Grouping information module, for property value information and the grouping information of medium playback terminal;
Matching module, for the descriptor of receiving target media broadcast terminal, by described descriptor and the media broadcast terminal of storing in grouping information module and grouping information mate, obtain the grouping of the media broadcast terminal that the match is successful;
Described advertisement playing module, for the promotional literature of advertisement cache module buffer memory to be played being converted to the media stream signal that shows this promotional literature graph-text content, and described media stream signal is sent to the grouping of the media broadcast terminal of described matching module acquisition.
12. according to the system described in claim 1 to 11 any one, it is characterized in that, the digital pictures file that described promotional literature is XML file, comprise image and word, or for showing the formatted file of image and word.
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CN201110452043.XA CN102547403B (en) | 2011-12-29 | 2011-12-29 | System capable of releasing television advertisements in real time |
PCT/CN2012/087013 WO2013097640A1 (en) | 2011-12-29 | 2012-12-20 | Television commercial real-time releasing system |
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CN201110452043.XA CN102547403B (en) | 2011-12-29 | 2011-12-29 | System capable of releasing television advertisements in real time |
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CN102547403B true CN102547403B (en) | 2014-06-04 |
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CN201110452043.XA Expired - Fee Related CN102547403B (en) | 2011-12-29 | 2011-12-29 | System capable of releasing television advertisements in real time |
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