CN102542920B - Intelligent outdoor billboard system - Google Patents
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- CN102542920B CN102542920B CN201210024957.0A CN201210024957A CN102542920B CN 102542920 B CN102542920 B CN 102542920B CN 201210024957 A CN201210024957 A CN 201210024957A CN 102542920 B CN102542920 B CN 102542920B
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Abstract
An intelligent outdoor billboard system comprises an advertising information server, a plurality of intelligent advertising system circuits, a plurality of advertising display screens and a plurality of near field communication (NFC) antennas. The advertising information server is respectively connected with each intelligent advertising system circuit through the Internet. Each intelligent advertising system circuit is respectively connected with one advertising display screen and one NFC antenna. The advertising information server is responsible for storing an Internet address of each advertising display screen, information required to be displayed by each advertising display screen, discount coupons capable of being downloaded by each advertising display screen, and advertised product peripheral information. The NFC antennas sense a magnetic field of equipment, and emit and receive wireless signals during a communication process. The intelligent outdoor billboard system is capable of updating advertising content in a remote wireless unified control mode, greatly improves flexibility and high efficiency of advertising updating, automatically gives out discount coupons based on regions, provides publicity information aiming at regions, and accordingly is capable of greatly improving advertising effect.
Description
[technical field]
The present invention relates to a kind of Intelligent outdoor billboard system.
[background technology]
Outdoor billboard is a kind of important commercial propaganda means, due to the fast development of modern commerce, needs flexible and changeable advertising strategy, and ad content usually needs to change, if adopt more new tool of traditional manual ad, upgrades efficiency very low.
The granting of trade premium certificate now, a lot of still by manually providing or the unified download of network, artificial reward voucher granting inefficiency, network reward voucher can not be provided flexibly for region.Moreover, when people see outdoor billboard, cannot obtain the information outside more billboards.
In view of this, the inventor furthers investigate for the defect of prior art, and has this case to produce.
[summary of the invention]
Technical problem to be solved by this invention is to provide a kind of Intelligent outdoor billboard system, can unify to control by remote-wireless and upgrade ad content, will greatly increase flexibility and the high efficiency of advertisement renewal.
The present invention solves the problems of the technologies described above by the following technical solutions:
A kind of Intelligent outdoor billboard system, comprises advertisement information server, multiple intelligent advertisement circuit system, multiple ad display screen, multiple NFC antenna; Described advertisement information server is connected with every described intelligent advertisement circuit system respectively by the Internet; Every described intelligent advertisement circuit system connect one respectively described in ad display screen and described NFC antenna; Described advertisement information server is responsible for storing the internet address of each described ad display screen and reward voucher and the advertised product peripheral information that the information that each ad display screen need to show, each ad display screen can be downloaded; Described NFC antenna induction equipment magnetic field, and in communication process, transmit and receive wireless signal.
Described intelligent advertisement circuit system, comprising: wireless Internet receiving element, key/ID/ authentication information memory cell, deciphering computing unit, main memory unit, CPU, ad display screen control unit, NFC control unit;
Described CPU connects respectively described key/ID/ authentication information memory cell, deciphering computing unit, main memory unit, NFC control unit; Described wireless Internet receiving element connects described deciphering computing unit; Described key/ID/ authentication information memory cell connects described deciphering computing unit; Described main memory unit connects described ad display screen control unit;
Described wireless Internet receiving element is responsible for by described NFC antenna reception, after wireless signal, wireless simulation signal being converted to digital signal, and digital signal being sent to described deciphering computing unit;
Described key/ID/ authentication information memory cell is responsible for key information, the authentication information that store decrypted needs, the id information of this intelligent advertisement circuit system, and uses deciphering computing unit and described CPU described in direct information;
Described deciphering computing unit is responsible for digital signal stream to be decrypted calculating, and the key data that deciphering needs obtains from described key/ID/ authentication information memory cell, CPU described in the direct information after deciphering;
Described main memory unit is responsible for storing all advertising messages, comprises Gong the download periphery details of the picture that need to show on billboard or video, coupon information, publicity product, and all advertising messages are offered to described CPU uses;
Described CPU is responsible for the overall control of this intelligent advertisement circuit system, is responsible for determining whether receiving advertising message data below at the incipient stage comparison authentication information receiving and id information; If authentication and ID comparison are passed through, control advertising message and deposit described main memory unit in; And in the time that NFC communicates by letter, read NFC control unit described in the relevant advertisements direct information in described main memory unit;
Described ad display screen control unit is responsible for from described main memory unit, reading picture or the video that need to show at described ad display screen, and the data flow that is converted to described ad display screen shows; Described NFC control unit is responsible for becoming the digital signal streams that described CPU can receive receiving the information of resolving described NFC antenna output when information, in the time of output information, the digital signal streams of output is converted to the analog information of described NFC antenna output.
The invention has the advantages that: advertisement information server is by each outdoor billboard of wireless Internet unified management; Each billboard has unique network address, convenient according to region customized advertising information and reward voucher; While seeing outdoor billboard, interested people can obtain more advertised product peripheral information and reward voucher easily by NFC.Not only greatly increase flexibility and high efficiency that advertisement is upgraded, and granting and the advertisement information for region automatically of the reward voucher based on region is provided, can significantly improve advertising effect.
[accompanying drawing explanation]
The invention will be further described in conjunction with the embodiments with reference to the accompanying drawings.
Fig. 1 is system architecture diagram of the present invention.
Fig. 2 is intelligent advertisement circuit system structural representation in the present invention.
[embodiment]
As shown in Figure 1, a kind of Intelligent outdoor billboard system, comprising: advertisement information server, multiple intelligent advertisement circuit system, multiple ad display screen, multiple NFC antenna; Described advertisement information server is connected with every described intelligent advertisement circuit system respectively by the Internet; Every described intelligent advertisement circuit system connect one respectively described in ad display screen and described NFC antenna; Described advertisement information server is responsible for storing the internet address of each described ad display screen and reward voucher and the advertised product peripheral information that the information that each ad display screen need to show, each ad display screen can be downloaded; Described NFC antenna induction equipment magnetic field, and in communication process, transmit and receive wireless signal.
Fig. 2 is intelligent advertisement circuit system structural representation.Intelligent advertisement circuit system, comprising: wireless Internet receiving element, key/ID/ authentication information memory cell, deciphering computing unit, main memory unit, CPU, ad display screen control unit, NFC control unit;
Described CPU connects respectively described key/ID/ authentication information memory cell, deciphering computing unit, main memory unit, NFC control unit; Described wireless Internet receiving element connects described deciphering computing unit; Described key/ID/ authentication information memory cell connects described deciphering computing unit; Described main memory unit connects described ad display screen control unit;
Described wireless Internet receiving element is responsible for by described NFC antenna reception, after wireless signal, wireless simulation signal being converted to digital signal, and digital signal being sent to described deciphering computing unit;
Described key/ID/ authentication information memory cell is responsible for key information, the authentication information that store decrypted needs, the id information of this intelligent advertisement circuit system, and uses deciphering computing unit and described CPU described in direct information;
Described deciphering computing unit is responsible for digital signal stream to be decrypted calculating, and the key data that deciphering needs obtains from described key/ID/ authentication information memory cell, CPU described in the direct information after deciphering;
Described main memory unit is responsible for storing all advertising messages, comprises Gong the download periphery details of the picture that need to show on billboard or video, coupon information, publicity product, and all advertising messages are offered to described CPU uses;
Described CPU is responsible for the overall control of this intelligent advertisement circuit system, is responsible for determining whether receiving advertising message data below at the incipient stage comparison authentication information receiving and id information; If authentication and ID comparison are passed through, control advertising message and deposit described main memory unit in; And in the time that NFC communicates by letter, read NFC control unit described in the relevant advertisements direct information in described main memory unit;
Described ad display screen control unit is responsible for from described main memory unit, reading picture or the video that need to show at described ad display screen, and the data flow that is converted to described ad display screen shows; Described NFC control unit is responsible for becoming the digital signal streams that described CPU can receive receiving the information of resolving described NFC antenna output when information, in the time of output information, the digital signal streams of output is converted to the analog information of described NFC antenna output.
The specific works flow process of ad display screen accessing Internet and renewal ad content in the present invention:
1. the intelligent advertisement circuit system of pair each access wireless Internet distributes a fixing internet address, records the internet address of all intelligent advertisement circuit systems in advertisement information server;
2. in the time that advertisement information server need to upgrade ad content, send lastest imformation request by the Internet to the intelligent advertisement circuit system of specifying, the scope of upgrading can be upgraded whole intelligent advertisement circuit systems as required, also can upgrade several intelligent advertisement circuit systems of specifying;
3. for avoiding ad content arbitrarily to be changed by other people, in the time that each intelligent advertisement circuit system is upgraded, need in solicited message, add one section of authenticated encryption information, this information is used the key of agreement to be encrypted, this key is also stored in the key storing unit in each intelligent advertisement circuit system, only have when the verify data stream after the key in each intelligent advertisement system is decrypted and ID and expect consistent, intelligent advertisement circuit system just starts to accept and upgrade advertising message.
The operating state of intelligent advertisement circuit system is divided into more new state and normal operating conditions:
Intelligent advertisement circuit system is the workflow of new state advertising message more:
Before intelligent advertisement circuit system is started working, need to be in key/ID/ authentication information memory cell key/ID/ authentication information of this ad system of initialization circuit, distribute an internet address then on the internet each intelligent advertisement circuit system, and in advertisement information server the internet address of all intelligent advertisement systems of stored record;
1. in the time that advertisement information server need to upgrade ad content, send lastest imformation request by the Internet to the intelligent advertisement circuit system of specifying, because each intelligent advertisement circuit system has an exclusive internet address, so the scope of upgrading can be upgraded whole intelligent advertisement circuit systems as required, also can upgrade several intelligent advertisement circuit systems of specifying;
2. Advertisement Server sends lastest imformation request to the intelligent advertisement circuit system of specifying, in request, comprise the authentication information of encryption and the id information of this intelligent advertisement circuit system, these information exchanges are crossed wireless Internet and arrive the NFC antenna of each intelligent advertisement circuit system;
3. wireless Internet receiving element is responsible for by NFC antenna reception, after wireless signal, wireless simulation signal being converted to digital signal, and digital signal being sent to deciphering computing unit;
4. key/ID/ authentication information memory cell is responsible for key information, the authentication information that store decrypted needs, the id information of this intelligent advertisement circuit system, and direct information deciphering computing unit and CPU are used;
5. deciphering computing unit is responsible for digital signal stream to be decrypted calculating, and the key data that deciphering needs obtains from key storing unit, the direct information CPU after deciphering;
Authentication information and id information that 6.CPU is responsible for proofreading in the time receiving update request after deciphering determine whether receiving advertising message data below; If authentication and ID comparison are passed through, control advertising message and deposit main memory unit in, if not by check and correction, refusal upgrades, and maintains normal mode of operation.
Workflow when intelligent advertisement circuit system is normally worked:
Before the normal work of intelligent advertisement circuit system, need to be in key/ID/ authentication information memory cell key/ID/ authentication information of this ad system of initialization circuit, the coupon information of having stored advertising message to be shown and can download for NFC at main memory unit simultaneously, other publicity product peripheral information contents.
Whether 1.CPU keeps detecting deciphering computing unit always update request information, stops work on hand if there is update request, carries out more new technological process; If, do not maintain normal mode of operation always;
2. when normal work, ad display screen control unit can read the data flow that advertisement picture to be shown is converted to ad display screen always and show;
3.NFC control unit keeps monitoring state always, and when NFC antenna induction is to NFC equipment magnetic field and complete after magnetic Field Coupling, NFC control unit can send download request to CPU element;
4.CPU now can read for reward voucher and the advertised product peripheral information downloaded from main memory unit, is sent to NFC control unit;
5.NFC control unit is now responsible for the digital signal streams of CPU output to be converted to the analog information of NFC antenna output, is sent to NFC terminal equipment by NFC antenna; Complete after transmission, NFC control unit is Restoration monitoring state again.
The present invention has following beneficial effect: advertisement information server is by each outdoor billboard of wireless Internet unified management; Each billboard has unique network address, convenient according to region customized advertising information and reward voucher; While seeing outdoor billboard, interested people can obtain more advertised product peripheral information and reward voucher easily by NFC; The transmission of use encryption and decryption, check and correction authorization information guarantees fail safe.
The foregoing is only better enforcement use-case of the present invention, be not intended to limit protection model figure of the present invention.Within the spirit and principles in the present invention all, any modification of doing, be equal to and replace and improvement etc., within all should being included in protection scope of the present invention.
Claims (1)
1. an Intelligent outdoor billboard system, is characterized in that: comprising: advertisement information server, multiple intelligent advertisement circuit system, multiple ad display screen, multiple NFC antenna; Described advertisement information server is connected with every described intelligent advertisement circuit system respectively by the Internet; Every described intelligent advertisement circuit system connect one respectively described in ad display screen and described NFC antenna;
Described advertisement information server is responsible for storing the internet address of each described ad display screen and reward voucher and the advertised product peripheral information that the information that each ad display screen need to show, each ad display screen can be downloaded; Described NFC antenna induction equipment magnetic field, and in communication process, transmit and receive wireless signal; Described intelligent advertisement circuit system comprises wireless Internet receiving element, key/ID/ authentication information memory cell, deciphering computing unit, main memory unit, CPU, ad display screen control unit, NFC control unit;
Described CPU connects respectively described key/ID/ authentication information memory cell, deciphering computing unit, main memory unit, NFC control unit; Described wireless Internet receiving element connects described deciphering computing unit; Described key/ID/ authentication information memory cell connects described deciphering computing unit; Described main memory unit connects described ad display screen control unit;
Described wireless Internet receiving element is responsible for by described NFC antenna reception, after wireless signal, wireless simulation signal being converted to digital signal, and digital signal being sent to described deciphering computing unit;
Described key/ID/ authentication information memory cell is responsible for key information, the authentication information that store decrypted needs, the id information of this intelligent advertisement circuit system, and uses deciphering computing unit and described CPU described in direct information;
Described deciphering computing unit is responsible for digital signal stream to be decrypted calculating, and the key data that deciphering needs obtains from described key/ID/ authentication information memory cell, CPU described in the direct information after deciphering;
Described main memory unit is responsible for storing all advertising messages, comprises Gong the download periphery details of the picture that need to show on billboard or video, coupon information, publicity product, and all advertising messages are offered to described CPU uses;
Described CPU is responsible for the overall control of this intelligent advertisement circuit system, is responsible for determining whether receiving advertising message data below at the incipient stage comparison authentication information receiving and id information; If authentication and ID comparison are passed through, control advertising message and deposit described main memory unit in; And in the time that NFC communicates by letter, read NFC control unit described in the relevant advertisements direct information in described main memory unit;
Described ad display screen control unit is responsible for from described main memory unit, reading picture or the video that need to show at described ad display screen, and the data flow that is converted to described ad display screen shows;
Described NFC control unit is responsible for becoming the digital signal streams that described CPU can receive receiving the information of resolving described NFC antenna output when information, in the time of output information, the digital signal streams of output is converted to the analog information of described NFC antenna output.
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| CN201210024957.0A CN102542920B (en) | 2012-02-03 | 2012-02-03 | Intelligent outdoor billboard system |
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| CN201210024957.0A CN102542920B (en) | 2012-02-03 | 2012-02-03 | Intelligent outdoor billboard system |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105761098A (en) * | 2016-01-29 | 2016-07-13 | 李伟斌 | Intelligent information extension system and method |
| CN109445331A (en) * | 2018-10-24 | 2019-03-08 | 天津津航计算技术研究所 | A kind of intelligence display & control system |
| CN111385656A (en) * | 2020-03-04 | 2020-07-07 | 四川长虹电器股份有限公司 | Authority management and control method for program file imported by outdoor electronic advertising machine |
| CN113469756A (en) * | 2021-09-03 | 2021-10-01 | 深圳市完美显示科技有限公司 | Advertisement putting control method and system |
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| US9886696B2 (en) * | 2009-07-29 | 2018-02-06 | Shopkick, Inc. | Method and system for presence detection |
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| JP2008203790A (en) * | 2007-02-22 | 2008-09-04 | Kddi Corp | Mobile terminal, electronic advertisement bulletin board and program for updating display contents of electronic bulletin board |
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Address after: 350000 Fuzhou Gulou District, Fujian, software Avenue, building 89, No. 18 Patentee after: FUZHOU ROCKCHIP ELECTRONICS CO., LTD. Address before: 350000 Fuzhou Gulou District, Fujian, software Avenue, building 89, No. 18 Patentee before: Fuzhou Rockchip Semiconductor Co., Ltd. |
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