JP2021077146A - System for individually distributing different information (content and advertisement) to multiple digital signage devices, and method for distributing appropriate information for each target to view signage based on location information of digital signage device - Google Patents

Abstract

To provide an advertisement information distribution system that can distribute, by using digital signage, more interesting advertisement information to users.SOLUTION: An advertisement information distribution system 1 includes a data server device 10, a management device 20, a management server device 30, a digital signage device 40, and a mobile terminal 60. The digital signage device in which identification information is registered in advance distributes advertisement information with a two-dimensional code having information of URL corresponding to the identification information. The management device selects and updates optimum advertisement information by collating user information from a portable terminal that has accessed the URL by reading the two-dimensional code with the identification information.SELECTED DRAWING: Figure 1

Description

The present invention relates to a system that reflects a marketing research based on a user's location information and distributes advertising information requested by the user to a digital signage device.

Currently, large displays such as liquid crystal displays and plasma displays are installed in commercial facilities such as theme parks and restaurants, and public spaces such as airports and stations to display digital information of content and advertisements distributed via communication networks, so-called. Digital signage is widespread.

It is possible to put a two-dimensional code such as a QR code (registered trademark) on such contents and advertisements, display it on a digital signage terminal, and have it read from the user's mobile terminal. A user who reads the two-dimensional code can access detailed information related to the advertising information (Patent Document 1). Further, the mobile terminal that has read the two-dimensional code and the digital signage terminal can be linked, and the cooperation enables the user to post to the digital signage terminal using the mobile terminal (Patent Document 2).

Japanese Unexamined Patent Publication No. 2012-18457 JP-A-2018-92659

However, in the conventional advertisement information distribution system, the distribution content of the digital signage device is simply the content or advertisement information unilaterally selected by the advertisement information manager who manages the digital signage device or the user who can operate the signage terminal. there were. However, the installation location of the digital signage device is visited by a user group with different interests depending on the unique characteristics of the location, the season, and the time of day. As a result, the most effective advertisements were not always displayed for the location of a particular digital signage or for users who frequently visit at a particular time. In addition, the side that manages the distribution content of the advertisement information also has a drawback that it is not possible to grasp whether or not the distributed content or the advertisement information can be distributed to the user more interestedly.
An object of the present invention is to solve the above-mentioned problems of the prior art, and based on the position information of the digital signage, the content and the advertising information that arouse the interest of the user who watches the signage are digitally generated. It is related to a marketing system that delivers to signage equipment.

In the advertisement information distribution system of the present invention, a data server device, a management device (personal computer), a digital signage device in which identification information is registered in advance, a management server device for storing URL information, and a mobile terminal are connected, and the digital The signage device is characterized in that it delivers advertisement information to which a two-dimensional code including a URL corresponding to the identification information is added as information.

Further, in the advertisement information distribution system of the present invention, the data server device, the management device, the digital signage device in which the identification information is registered in advance in the data server device, the management server device, and the mobile terminal are connected, and the digital signage is described. The device is an advertisement information distribution system that distributes advertisement information to which a two-dimensional code including a URL corresponding to the identification information is added as information, and the management device has the advertisement information and the corresponding identification information. The advertisement information distribution instruction unit that transmits an instruction to be distributed to the digital signage device to the data server device is compared with the user information from the mobile terminal that accessed the website linked to the URL and the identification information. It is provided with a collation unit that updates advertisement information to which a two-dimensional code including a URL corresponding to the identification information is added as information to advertisement information to which a two-dimensional code including another URL corresponding to the identification information is added as information.
The data server device includes an advertisement information transmission unit that transmits the advertisement information to the digital signage device according to the instruction of the management device.
The digital signage device includes an advertisement information display unit that displays the advertisement information.
The management server device is characterized by including a website information transmission unit that transmits information on the website to a mobile terminal.

Further, in the advertisement information distribution system of the present invention, a data server device, a management device, a digital signage device in which identification information is registered in advance in the data server device, a management server device, a mobile terminal, and an advertisement sponsor terminal are connected. The management server device is characterized by including an advertisement free space information display unit and a content storage unit.
Further, the advertisement information distribution system of the present invention is characterized in that the advertisement information display unit is a television monitor.

Further, in the advertisement information distribution system of the present invention, the digital signage device downloads and stores the advertisement information with the two-dimensional code from the data server device, and the advertisement information reproduction that reproduces the advertisement information offline. It is characterized by having a part.

Further, the advertisement information distribution system of the present invention is characterized in that the digital signage device has a camera.

By the advertisement information distribution system of the present invention, the distribution contents of advertisement information distributed from a plurality of digital signage devices installed in different locations can be remotely distributed by using a management device for each installation location, each time zone, and each season. It is possible to change to different optimal advertising information according to the characteristics of the time and place.
In addition, the advertisement information distribution system of the present invention enables efficient marketing by grasping user information such as the number of user accesses and the totalization of response results for each installation location, installation season, and installation time zone of the signage device. Investigation becomes possible.
Currently, the GPS function of a mobile terminal allows a mobile phone provider or a map application provider to grasp the user's location information. By marketing using the location information of the mobile terminal, it is possible to increase the sales of products and the number of customers. That is, the user's location information is of high value to promote marketing and business decisions. By linking the advertisement information distribution system of the present invention with an existing location information service, it is possible to improve the accuracy of the user's location information.
Further, from the viewpoint of protection of personal information, there are many mobile terminals that cancel the GPS function by the intention of the user, but even in such a case, the advertisement information distribution system of the present invention does not identify the individual and the position of the user. It is possible to provide content and advertisements after grasping the information and considering the characteristics of the place.
By downloading the video stored in the content database to the management device, the advertisement information provider considers the characteristics of the signage installation location, combines content and advertisement to create various original programs, and creates a variety of original programs, which is then used as a data server device. After uploading to, it becomes possible to send it to the advertisement information receiving unit of the digital signage device. In addition, after confirming the reputation of the program by a questionnaire from the two-dimensional bar code, it will be possible to prepare multiple patterns in advance and change or add the program. For example, in a place where children gather, it is possible to improve the attention of each individual signage by playing a program containing images of animals, which is rare.

FIG. 1 is an example of a block diagram showing the overall configuration of the advertisement information distribution system 1 according to the embodiment of the present invention. FIG. 2 is a sequence diagram showing a processing procedure of the advertisement information distribution system 1 according to the embodiment of the present invention. FIG. 3 is an example of a block diagram showing the overall configuration of the advertisement information distribution system 1 according to the embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described.
FIG. 1 is an example of a block diagram showing the overall configuration of the advertisement information distribution system 1 according to the embodiment of the present invention. In the advertisement information distribution system 1, the digital signage device 40 registers unique identification information for each digital signage device in the data server device 10, and the URL corresponding to the identification information unique to each digital signage device, that is, each It is characterized by delivering advertising information with a two-dimensional code that uses a URL unique to the digital signage device as information.

The advertisement information distribution system 1 includes a data server device 10 having a database in which advertisement information is stored, a management device 20 that manages distribution contents and distribution schedules of a plurality of digital signage devices, site information linked to a URL, and a user. It is composed of a management server 30 having a database in which information is stored, a digital signage device 40 that distributes advertisement information with a unique two-dimensional code, a mobile terminal 60 carried by a user, and a network connecting these. Has been done.
In the illustrated example, one digital signage device, one management device, and one mobile terminal are displayed, but a plurality of digital signage devices, management devices, and mobile terminals may be connected via a network. In this case, different identification information is registered in each of the plurality of digital signage devices.

FIG. 2 is a sequence diagram illustrating a processing procedure of the advertisement information distribution system according to the embodiment of the present invention.
To outline the overall flow of this advertisement information distribution system, the management device 20 data from the management device 20 the advertisement information with a two-dimensional code including the URL corresponding to the identification information of the digital signage device from the management device 20 via the Internet. It is transmitted to the server device 10 (S1). This advertisement information is stored and registered in the database of the data server device 10. The management device 20 accesses the data server device 10 and instructs the digital signage device 40 to deliver the advertisement information (S2). According to the instruction of the management device 20, the advertisement information delivered to the digital signage device 40 is transferred from the data server device 10 to the digital signage device 40 (S3). The advertising information is displayed on the display screen of the digital signage and delivered to the user (S4). The user reads the two-dimensional code displayed on the screen of the digital signage using the mobile terminal 60 and accesses the displayed URL (S5). The management server device 30 accessed from the mobile terminal 60 transmits the website information linked to the URL to the mobile terminal 60 (S6). The user arbitrarily transmits user information such as an answer to a questionnaire of website information to the management server device 30 (S7). The user information and the number of accesses to the user's URL are stored in the database of the management server device 30. Each management device compares the user information such as the number of access to the URL and the response result with the identification information of the digital signage device, selects the optimum advertisement information, and instructs the management device to deliver the updated advertisement information. (S2). At this time, the management device 20 may newly create the optimum advertisement information and transmit the advertisement information from the management device 20 to the data server device 10 (S1). The advertisement information distribution system of the present invention repeats the processes S2 to S6 or the processes S2 to S7 one or more.

As shown in FIG. 1, the data server device 10 is, for example, an advertisement information registration unit 101, an advertisement information database 102, an identification information database 106, an advertisement information extraction unit 104 and an advertisement information transmission unit 105, and communication connected to the Internet. It is a computer equipped with a unit.

The advertisement information registration unit 101, the advertisement information extraction unit 104, and the advertisement information transmission unit 105 are realized by the control unit of the computer constituting the data server device 10 executing a predetermined process according to the OS or a dedicated application program. To. The content database 103, the advertisement information database 102, and the identification information database 106 are stored in the storage unit of this computer. The content database 103 stores environmental images and images that are of interest to viewers so that the advertisement information provider can easily create content to be distributed to the signage, and can be downloaded to the management device.

The data server device 10 is a device that receives and stores the advertisement information with the two-dimensional code created by the management device 30 via the network, and is to the digital signage device 40 from the management device 30 via the network. It is a device that extracts and transmits the instructed advertisement information, and is, for example, a cloud server constructed so as to be accessible from the management device 30.
The control unit is composed of a processor such as a CPU (Central Processing Unit) that executes a program that defines control procedures, or a dedicated processor that specializes in processing each function, and the storage unit is a semiconductor memory, magnetic memory, or HDD. It is composed of (Hard Disk Drive) and the like, and the communication unit is composed of a LAN adapter and the like which are means of communication with the communication network.

The network is a communication network such as the Internet, a local area network, a wireless system, or a composite system thereof.

The management device 20 is connected to, for example, a two-dimensional code addition unit 201, an advertisement information transmission unit 202, an advertisement information distribution instruction unit 203, a collation unit 204 for collating user information with identification information, a content temporary storage unit 205, and the Internet. It is a computer equipped with a communication unit.
In the two-dimensional code addition unit 201, the advertisement information transmission unit 202, the advertisement information distribution instruction unit 203, and the collation unit 204, the control unit of the computer constituting the management device 20 executes predetermined processing according to the OS and the dedicated application program. It is realized by. The advertisement information database and the user information database may be stored in the storage unit of the computer.

The control unit is composed of a processor such as a CPU (Central Processing Unit) that executes a program that defines control procedures, or a dedicated processor that specializes in processing each function, and the storage unit is a semiconductor memory, magnetic memory, or HDD. It is composed of (Hard Disk Drive) and the like, and the communication unit is composed of a LAN adapter and the like which are means of communication with the communication network.

The management device 20 creates advertisement information with a two-dimensional code to be displayed on each digital signage device, uploads the advertisement information to the data server device 10 via the network, and distributes the advertisement information of each digital signage device. It is a general computer that manages the contents and distribution schedule, and has a display unit such as a display capable of displaying the displays of all digital signage devices in real time.
The management device 20 can access the content management system of the data server device 10 using a web browser, create advertisement information with a two-dimensional code, and upload the created advertisement information to the data server device 10.

Advertising information is digital content including at least one of characters, sentences, still images, moving images, videos, sounds, and music. The management device 20 has an advertisement information creation unit that attaches a two-dimensional code to the advertisement information, creates a layout of the advertisement information, and creates a distribution schedule such as a reproduction time, a reproduction order, and a reproduction date and time. The layout and distribution schedule of the advertisement information are stored in the storage unit of the management device 20 and can be reused.
The management device 20 can also manage the displays of a plurality of digital signage devices as a group. The advertisement information is, for example, a program in which contents such as a video of an environmental video and a video of a product advertisement are combined, and can be created by using a management device.

The two-dimensional code is a two-dimensional code such as a QR code (registered trademark), and includes a URL that can identify the identification information of the digital signage device as information. Therefore, there is a tendency for advertising information that users who use individual signage devices are interested in, such as which installation location signage the user who accessed the URL from the mobile terminal accessed from, and at what time zone the user accessed the URL. Can be identified.

The URL can identify the identification information of the digital signage device, and different identification information is registered between the first digital signage device and the second digital signage device, which are installed in different places, and the different signage devices have different identification information. A different two-dimensional code is displayed that includes the URL as information.
The URL includes information such as a country name, a city name, an industry name, a date, a time, indoors and outdoors, and can identify and manage individual digital signage devices.
For example, the identification number 0000001 is registered in the data server device as the identification information of the first digital signage device. When the first digital signage device is installed in a drag store store in Chiyoda-ku, Tokyo in Japan, the URL is the identification number, country name, etc. for the first digital signage device whose delivery date is August 4. The name of the prefecture, the name of the city, town, village, ward, industry, indoors, and the date can be managed. For example, the URL is a notation that includes "www.xxx.00001/JPN/Tokyo/chi/dra/in/0804". The xxx corresponds to the domain of the managed company. In addition, the first digital signage device whose delivery date is August 5 may include a notation in which the URL can manage the identification number, country name, prefecture name, municipality name, industry, indoors, and date. For example, the URL is a notation that includes "www.xxx.00001/JPN/Tokyo/chi/dra/in/0805". Both of the above two URLs are URLs corresponding to the identification information of the first digital signage device, but the latter URL is different from the former URL and is the other URL corresponding to the identification information of the digital signage device. Corresponds to the URL.

Further, the identification number 00002 is registered in the data server device as the identification information of the second digital signage device. When the second digital signage device is installed outside a restaurant in the Kota district of Jakarta, Indonesia, the delivery date is October 10, and the delivery time is from 9:00 to 11:00. The device includes a notation in which the URL manages the identification number, country name, city name, district name, industry, outdoor, date, and time zone. For example, the URL is a notation that includes "www.xxx.00002/IDR/Jakarta/Kota/res/out/1010/9-11". The xxx corresponds to the domain of the managed company.

In this way, since the identification number and the delivery date / time of the digital signage device at the installation location are related to the URL, the management device can recognize from which digital signage device when the user accessed.
The above URL is an example, and may be any one that can identify the identification information of the digital signage device. In addition, since the number of accesses from mobile terminals to each URL can be measured by location, time zone, and language viewed, the advertisement information of the digital signage device installed in any location visits the installation location. It is possible to measure the interest of the user and whether or not it has attracted the interest of the user.
Furthermore, it is possible to select and update advertising information that is more useful to the user by using user information such as questionnaire responses that are arbitrarily sent from the user who accessed the URL.
User information such as the number of accesses and questionnaire responses is stored and stored in the storage unit of the management device and / or the management server device.

The management server device 30 is, for example, a computer including a user information receiving unit 301, a website information database 304, a user information database 302, a website information transmitting unit 303, and a communication unit connected to the Internet.
The user information receiving unit 301 and the website information transmitting unit 303 are realized by the control unit of the computer constituting the management server device 30 executing a predetermined process according to the OS and a dedicated application program. The website information database 304 and the user information database 302 are stored in the identification information database 305, and the advertisement information database 306 is stored in the storage unit of the computer.

The management server device 30 includes a web server including a website information database that stores website information such as a landing page linked to a URL and campaign information, and is constructed so as to be accessible from a mobile terminal.
In addition, according to the access from the mobile terminal 60, the website information such as the landing page linked to the URL and the campaign information is transmitted to the mobile terminal 60, the user information transmitted from the mobile terminal 60 is received, and the user information is transmitted. Manage and save.

The digital signage device includes an advertisement information reproduction unit 401, an advertisement information reception unit 402, an advertisement information display unit 403, and a communication unit connected to the Internet.
The advertisement information reproduction unit 401 is realized by the control unit of the computer constituting the digital signage device executing a predetermined process according to the OS or a dedicated application program. Advertising information can be stored in the storage unit of the computer.

The control unit is composed of a processor such as a CPU (Central Processing Unit) that executes a program that defines control procedures or a dedicated processor that specializes in processing each function, and the storage unit is, for example, a semiconductor memory, a magnetic memory, or the like. The communication unit is composed of an HDD (Hard Disk Drive) or the like, and the communication unit is composed of, for example, a wireless LAN or a LAN cable which is a communication means with a communication network, and the advertisement information display unit 403 is composed of a display means such as a display. It is configured.

The digital signage device 40 is a device that downloads advertisement information from the data server device 10 via a network according to the instruction of the management device 30 and distributes the advertisement information.
The digital signage device 40 is installed in, for example, an event venue, a company, a factory, a department store, a supermarket, an outlet mall, a convenience store, a station yard, a hospital, a facility, etc. Can be done. In addition, it can be installed not only in Japan but also overseas.

For example, a MAC (Media Access Control) address is set in the digital signage device 40, and the installation location of the digital signage device 40, the content of the advertisement information to be distributed, and the distribution schedule can be confirmed from the management device, and the management device 20 can be confirmed. Therefore, it is possible to remotely issue an advertisement information distribution request to the digital signage device 4 via the network.

Currently, as a type of digital signage device, an Internet distribution type that distributes content data via a network, or a stand that updates advertisement information by inserting a memory such as USB that stores content data into a local display without connecting to a network. There is an alone type.
The Internet distribution type can distribute content data to digital signage devices in real time, but it requires securing a stable network line for playing large-capacity videos and maintenance costs for a dedicated personal computer system.
The stand-alone type does not depend on the network environment and is inexpensive, but it takes time to transfer from USB, and it is necessary to replace the content data in order to avoid loop playback.

The digital signage device of the present invention may be a stand-alone type or an Internet distribution type, but it is preferable that the digital signage device is a download type signage that takes advantage of these advantages. The download type signage is a digital signage device that can download advertisement information data from a data server device, store the advertisement information in a storage unit of the digital signage device, and reproduce the advertisement information offline. As a result, content and advertising information can be distributed from the management device to multiple digital signage devices at once, management is easy, and high-definition, 4K, 8K video, etc. are not affected by the Internet line conditions. It is possible to send a large amount of video to a digital signage device with high image quality via the Internet and play it back.

In the digital signage device of the present invention, for example, a display that is a display unit (there is no limitation on the specifications of the display if there is an HDMI (registered trademark) terminal), a control unit that performs playback processing, and a built-in type or SD card are replaced. A general computer such as a mini personal computer having a type storage unit, such as WINDOWS (registered trademark) or LINUX personal computer, is connected by a cable such as an HDMI (registered trademark) cable. The computer can be connected to a plurality of displays through a distributor, and the contents and advertisement information of all displays in Japan and overseas can be centrally managed from the management device 30.

The display is, for example, a display device such as a liquid crystal display, an organic EL (Electroluminescence) display, or an inorganic EL display. Commercially available TV monitors, PC monitors, outdoor monitors, and dot displays may be used.
Identification information unique to each digital signage device can be given when, for example, playback software such as agent software is installed on a mini personal computer.
Since the advertisement information is individually stored in the storage unit of the computer and the stored advertisement information can be reproduced offline by the reproduction means, the digital signage device of the present invention is not affected by the communication environment.

The display is preferably a television monitor having a television tuner (B-CAS), which allows the television program to be extracted and distributed from the EPG (electronic program guide) included in the television broadcast radio wave, and also managed. According to the instruction of the device 30, the information stored in the digital signage device and the television program being broadcast can be alternately distributed.

Currently, even in TV programs, a one-to-many two-dimensional code distribution method that displays a two-dimensional code on the screen and reads it on a mobile terminal to access an information site is common, but viewers are on the same site. You can only access it. On the other hand, in the advertisement information distribution system of the present invention, it is possible to associate the installation location of the signage with the user who views the signage and access a different site for each installation location.

It is preferable that the digital signage device 40 optionally includes a camera such as a mini camera or a security camera. The camera is located at a place where the user facing the display is photographed, for example, the upper part of the display of the digital signage device 40, and images the user located near the digital signage device 40 so that the user can display the display of the digital signage device. You can judge whether you are looking into it.

The advertisement information distribution system of the present invention can, for example, directly connect a camera to a mini personal computer, transmit the image to a management device via the Internet, and perform fixed-point observation of the number of people who have viewed the display at a fixed time.

The mobile terminal 60 is a device that reads a two-dimensional code of advertisement information distributed by the digital signage device 40, accesses a URL unique to the digital signage device 40, and transmits user information to the management device 30. The mobile terminal 60 is, for example, a personal computer, a tablet, a mobile phone, or a smartphone including a two-dimensional code reading unit 601, a website information receiving unit 602, and a user information transmitting unit 603. The mobile terminal 60 includes a communication unit capable of communicating with a network and a display unit, and includes a web browser for displaying a web page on the display unit.
The two-dimensional code displayed on the digital signage 40 is read, the URL is accessed, and the advertisement information of the web page corresponding to the URL is displayed on the screen by the browser program pre-installed in the mobile terminal 60.

As an embodiment of the advertisement information distribution system of the present invention, an example in which a digital signage device is used in a convenience store, for example, will be described.

In the first store, the first digital signage device is installed in a store that can be viewed by users who have entered the store, and the second digital signage device is installed on the road surface side that can be viewed by passers-by.

The announcement of the campaign is delivered as advertising information to the second digital signage device installed outside the store in order to guide customers to the inside of the store, while the first digital signage device installed inside the store is delivered to the first digital signage device. Distribute the specific implementation details of the campaign. In this way, by displaying the inside of the store and the outside of the store differently, it can be expected that the user will be guided to the inside of the store and to participate in the campaign.

The user who reads the two-dimensional code from the mobile terminal to the first digital signage device installed in the store and sends the questionnaire response of the website linked to the URL showing the contents of the questionnaire, etc. The contents of the campaign to receive prizes are being delivered.
Users who respond to the questionnaire can receive prizes on the spot, and by collecting the questionnaire, the campaign provider can acquire user information that is advantageous for marketing.
Since the number of prizes is limited, the management device can send an instruction to the first digital signage device, which has a high collection rate of the questionnaire, to update the distribution contents to the advertisement information for stopping the campaign. In addition, the management device provides the first digital signage device with a coupon that is displayed on the screen of the mobile terminal by reading the updated two-dimensional code, and other advertising information that changes the user's prize to another prize. It is also possible to give an instruction to update the distribution contents to, and in this case, the questionnaire collection can be continued without disappointing the user's expectation due to the lack of prizes or the like.
Both of the two two-dimensional codes include a URL corresponding to the identification information of the first digital signage device as information, but include different URLs as information.
When the questionnaire collection rate of the first digital signage device is low, the questionnaire collection rate can be increased by issuing an instruction to update the advertisement information to the content to be changed to a prize of higher interest to the user.

Using the management device, it is possible to update the advertisement information to be distributed at any time, such as stopping the campaign or changing the prize, according to the questionnaire collection rate, and the effect of the campaign can be dramatically enhanced. In addition, it is possible to provide more effective advertising information by comparing the user information such as the number of accesses, the questionnaire collection rate, and the contents of the questionnaire response with the identification information of the signage device.

Since the response results from the users who read the two-dimensional code can be aggregated for each display at different installation locations on the management server device, when performing the same campaign on multiple signage devices at different installation locations, At the installation location where the response for a certain period of time has been measured and the predetermined prize has been distributed, the advertisement information can be automatically updated, such as deleting the distribution of the campaign only at that location. From the announcement of the campaign to the collection of the results, the content of the campaign can be changed immediately, efficiently and easily without using printed matter.

FIG. 3 is an example of a block diagram showing the overall configuration of the advertisement information distribution system 1 according to the embodiment of the present invention. The advertisement information distribution system 1 is managed by a data server device 10 managed by the operator of the advertisement system, a management device 20, a management server 30, and a digital signage device 40 managed by an advertisement information provider, and further managed by an advertisement sponsor. It is composed of an advertisement sponsor terminal 50 to be used, a mobile terminal 60 managed by a user who views advertisement information, and a network connecting these.
In the illustrated example, one digital signage device, one management device, one advertising sponsor terminal, and one mobile terminal are displayed, but a plurality of digital signage devices, management devices, advertising sponsor terminals, and mobile terminals are connected via a network. You may. In this case, different identification information is registered in each of the plurality of digital signage devices.

As shown in FIG. 3, the management server device 30 further displays the vacancy status of the frame for distributing the advertisement information by the digital signage device 40, such as the distribution area, the distribution time, the distribution period, and the distribution industry. The information display unit 308, the content storage unit 309 that manages the advertisement information transmitted from the advertisement sponsor terminal 50, and the advertisement free space status database 307 that stores the free information of the distribution frame of the advertisement information are provided.

The advertisement sponsor terminal 50 is a device that accesses the management server device 30, purchases an ad space for delivering the advertisement information to the digital signage device 40, and uploads the advertisement information to be delivered to the management server device. The advertisement sponsor terminal 50 is, for example, a computer such as a personal computer, a tablet, a mobile phone, or a smartphone. The advertisement sponsor terminal 50 includes a communication unit capable of communicating with the network and a display unit, and the display unit includes a web browser for displaying a web page, and the management server 30 can be accessed by operating the browser.

As shown in FIG. 3, the advertisement sponsor terminal 50 accesses the management server device 30, confirms the displayed advertisement free space status, and determines the desired distribution area, distribution time, distribution period, and / or distribution industry. Select and buy inventory. In addition, the advertisement sponsor terminal 50 can upload the advertisement information desired to be delivered by the digital signage device to the management server device 30. The uploaded advertisement information is managed by the management device 20 and distributed to the digital signage device.

According to the advertisement information distribution system of the present invention, the advertisement information provider creates an advertisement package limited to an appropriate advertisement distribution area, time, period, and industry, publishes advertisement free space information, and solicits advertisements. In addition, it is possible to set the price by bidding or the like according to the demand of the advertising space such as the popular delivery destination.
In addition, advertising sponsors can easily and instantly search for the appropriate advertising distribution area, time, period, and industry on the Internet, purchase advertising space, and upload advertising information.
That is, the advertising sponsor confirms the free space of a plurality of digital signage devices, purchases an appropriate distribution frame of advertisement information using a credit card, etc., and advertises the advertisement information desired to be distributed. These series of actions, such as sending to the provider and posting, and confirming that the delivery was performed as scheduled, can be performed remotely and centrally on the Internet.
The operator of the advertising system can grant the advertising sponsor the authority to perform the series of actions, and manage and control it.

1 Advertisement information distribution system 10 Data server device 20 Management device 30 Management server device 40 Digital signage device 50 Advertisement sponsor terminal 60 Mobile terminal 101 Advertisement information registration unit 102 Advertisement information database 103 Content database 104 Advertisement information extraction unit 105 Advertisement information transmission unit 106 Identification information database 201 Two-dimensional code addition unit 202 Advertisement information transmission unit 203 Advertisement information distribution instruction unit 204 Matching unit 205 Content temporary storage unit 301 User information reception unit 302 User information database 303 Website information transmission unit 304 Website information database 305 Advertisement Information database 306 Identification information database 307 Advertising free space status database 308 Advertising free space information display unit 309 Content storage unit 401 Advertising information playback unit 402 Advertising information receiving unit 403 Advertising information display unit

Claims (5)

The data server device, the management device, the digital signage device in which the identification information is registered in advance in the data server device, the management server device, and the mobile terminal are connected, and the digital signage device obtains a URL corresponding to the identification information. It is an advertisement information distribution system that distributes advertisement information with a two-dimensional code included as information.
The management device has accessed an advertisement information distribution instruction unit that transmits an instruction to distribute the advertisement information to the digital signage device having the corresponding identification information to the data server device, and a website linked to the URL. By comparing the user information from the mobile terminal with the identification information, the advertisement information to which the two-dimensional code including the URL corresponding to the identification information is added is included as the information, and the other URL corresponding to the identification information is included as the information. Equipped with a collation unit that updates the advertising information with a two-dimensional code added
The data server device includes an advertisement information transmission unit that transmits the advertisement information to the digital signage device according to the instruction of the management device.
The digital signage device includes an advertisement information display unit that displays the advertisement information.
The management server device is an advertisement information distribution system including a website information transmission unit that transmits information on the website to a mobile terminal. A data server device, a management device, a digital signage device in which identification information is registered in advance in the data server device, a management server device, a mobile terminal, and an advertisement sponsor terminal are connected, and the management server device has an advertisement free space. The advertisement information distribution system according to claim 1, further comprising an information display unit and a content storage unit. The advertisement information distribution system according to claim 1 or 2, wherein the advertisement information display unit is a television monitor. The invention according to any one of claims 1 to 3, wherein the digital signage device has a storage unit that downloads and stores the advertisement information from the data server device, and an advertisement information reproduction unit that reproduces the advertisement information offline. Advertising information distribution system. The advertisement information distribution system according to any one of claims 1 to 4, wherein the digital signage device further includes a camera.

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