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Smith et al., 2007 - Google Patents

Personalizing e-commerce with data mining

Smith et al., 2007

View PDF
Document ID
16065016767740663455
Author
Smith M
Wenerstrom B
Giraud-Carrier C
Lawyer S
Liu W
Publication year
Publication venue
E-Service Intelligence: Methodologies, Technologies and Applications

External Links

Snippet

E-commerce greatly facilitates and enhances the level of interaction between a retailer and its customers, thus offering the potential for smarter marketing through thoughtful site design and analytics. This chapter presents and illustrates the three stages of knowledge discovery …
Continue reading at www.academia.edu (PDF) (other versions)

Classifications

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