Vrechopoulos et al., 2003 - Google Patents
An Internet retailing data framework for supporting consumers and business processesVrechopoulos et al., 2003
View PDF- Document ID
- 10798608484417581597
- Author
- Vrechopoulos A
- Pramataris K
- Doukidis G
- Lekakos G
- Publication year
- Publication venue
- Information Systems Journal
External Links
Snippet
This paper describes an action research case study dealing with the development of an internet retail store with advanced capabilities. The research focuses on the exploitation of information generated through consumer–system interaction by the virtual retailer (ie sales …
- 238000000034 method 0 title abstract description 79
Classifications
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