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McCarthy et al., 2004 - Google Patents

Building relationships that last: Integrating public relations into web design

McCarthy et al., 2004

View PDF
Document ID
12133424956562030533
Author
McCarthy R
Aronson J
Petrausch R
Publication year
Publication venue
Journal of International Information Management

External Links

Snippet

This paper explores the relationship between web site design, public relations strategy, and a consumer's intention to return to a web site. This relationship is defined through a model that explores the influence of information satisfaction, particularly when the web site design …
Continue reading at scholarworks.lib.csusb.edu (PDF) (other versions)

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