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Ghose et al., 2016 - Google Patents

Toward a digital attribution model

Ghose et al., 2016

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Document ID
11216837438496711114
Author
Ghose A
Todri-Adamopoulos V
Publication year
Publication venue
MIS quarterly

External Links

Snippet

The increasing availability of individual-level data has raised the standards for measurability and accountability in digital advertising. Using a massive individual-level data set, our paper captures the effectiveness of display advertising across a wide range of consumer …
Continue reading at papers.ssrn.com (PDF) (other versions)

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