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Yang et al., 2021 - Google Patents

What conditions determine consumers' acceptance and use of omnichannel retailing in Swedish clothing industry

Yang et al., 2021

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Document ID
11387382314836381142
Author
Yang T
Wu Y
Publication year

External Links

Snippet

Background In the past, consumers would go to physical stores to gather information and end their shopping there, with physical stores being one of the few sources of product information. Today, with the coming of the digital age, there are gradually more and more …
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