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Le-Hoang, 2020 - Google Patents

The relationship between online convenience, online customer satisfaction, buying intention and electronic word-of-mouth

Le-Hoang, 2020

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Document ID
9961215122361634910
Author
Le-Hoang P
Publication year
Publication venue
Independent Journal of Management & Production

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Snippet

The purpose of this research aims to explore, measure, and analyze the relationship between online convenience, online customer satisfaction, buying intention, and electronic word-of-mouth (E-WOM) of the customers via the Exploratory Factor Analysis (EFA) and …
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