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Thirumalai et al., 2011 - Google Patents

Customization of the online purchase process in electronic retailing and customer satisfaction: An online field study

Thirumalai et al., 2011

Document ID
8858177217981891114
Author
Thirumalai S
Sinha K
Publication year
Publication venue
Journal of operations management

External Links

Snippet

This paper investigates the customization of the online purchase process in electronic retailing. We conceptualize customization relevant to the two constituent sub-processes in the online purchase process:(i) decision customization—the customization of the information …
Continue reading at www.sciencedirect.com (other versions)

Classifications

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