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Gultekin et al., 2020 - Google Patents

Omni-Channel Strategy in the Framework of the Search Engines

Gultekin et al., 2020

Document ID
9893195510203496897
Author
Gultekin B
Erdem S
Publication year
Publication venue
Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey

External Links

Snippet

This study explores the importance of application search engine (ASE) technology in the omni-channel strategy. For this purpose, this chapter firstly explains the concepts of the omni- channel and the search engines and the importance of them. Then, omni-channel in the …
Continue reading at www.emerald.com (other versions)

Classifications

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