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Egeln, 2015 - Google Patents

An empirical investigation of the impacts of website quality on consumer loyalty: A case of baby boomers

Egeln, 2015

Document ID
1645154321628979546
Author
Egeln L
Publication year

External Links

Snippet

Online shopping has become increasingly popular with sales of $263 billion in 2013 an increase of 36% as compared to 2011 (www. Shop. org). However, consumer behavior that happens in the online channel is still under-researched due to the constant change that …
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Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management, e.g. organising, planning, scheduling or allocating time, human or machine resources; Enterprise planning; Organisational models
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06N—COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS

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