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Capella et al., 2009 - Google Patents

Do pharmaceutical marketing activities raise prices? Evidence from five major therapeutic classes

Capella et al., 2009

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Document ID
7925632315644919054
Author
Capella M
Taylor C
Campbell R
Longwell L
Publication year
Publication venue
Journal of Public Policy & Marketing

External Links

Snippet

The impact of direct-to-consumer (DTC) advertising of prescription drugs on consumers has become the focus of considerable debate. Given rising health care costs, the question whether DTC advertising and other forms of promotion increase the price of prescription …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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