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Wosinska, 2002 - Google Patents

Just what the patient ordered? Direct-to-consumer advertising and the demand for pharmaceutical products

Wosinska, 2002

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Document ID
14670857396048488351
Author
Wosinska M
Publication year
Publication venue
Direct-to-Consumer Advertising and the Demand for Pharmaceutical Products (October 2002)

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Snippet

Three out of four patients who ask a physician for a drug get it prescribed. Do patients really wield so much influence? Empirical analysis of patient-level prescription claims reveals that direct-to-consumer advertising does impact the choice probability but there are two caveats …
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Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q99/00—Subject matter not provided for in other groups of this subclass

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