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Lexchin et al., 2002 - Google Patents

Direct-to-consumer advertising of prescription drugs: the evidence says no

Lexchin et al., 2002

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Document ID
15905945997455172147
Author
Lexchin J
Mintzes B
Publication year
Publication venue
Journal of Public Policy & Marketing

External Links

Snippet

There is little rationale for direct-to-consumer advertising of prescription drugs. Most new drugs offer little if any therapeutic advantage over existing products. Direct-to-consumer advertisements frequently downplay safety information. Physicians are highly ambivalent …
Continue reading at www.researchgate.net (PDF) (other versions)

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