BARNEY GOOGLE'S GOO-GOO-GOOGLY EYES...
AND SNUFFY SMITH'S ASCENSION TO THE THRONE
by Rick Marschall
The current stars of Barney Google and Snuffy Smith, drawn by their current master, John Rose
Recently the 90th birthday of Mr Snuffy Smith was observed. Technically, it was the 90th anniversary of the hillbilly's debut in Billy DeBeck's classic strip Barney Google.
Comic-strip characters are famous for "growing," or aging, at their own speed, or not at all. Snuffy is one character who has changed over then near-century... but somehow is younger-looking, cleaner, more active, and happier then when he was introduced to readers in 1934. Withal, he and his woman Loweezy (her name, appropriately, of inconsistent spelling) attracted the attention, and affection, of America to extent that he took over the strip. Its title is, formally, Barney Google and Snuffy Smith, but Mr Google has become an occasional cast member.
Barney himself had his significant birthday in 2019, marking his strip as one of comics history's longest-lived sagas. Billy DeBeck was a successful political cartoonist in Pennsylvania and Ohio before moving to Chicago and creating strips for the great breeding-gound of talented cartoonists, the Chicago Record-Herald (by then, actually, Hearst-owned as the Herald-American; history and stories for another column). He created an anecdotal strip about about a tall, thin fellow, eponymously and eventually titled Take Barney Google, F'rinstance.
The Herald-American was, as I said, a breeding-ground for the already fertile cartoonist community in Chicago. Another cartoonist sharing his creations in the paper's Sunday color section was "Doc" Willard, whose past and future moniker was Frank Willard. In true Hearst fashion, these two talented cartoonists had their work and themselves headquartered in New York City (soon followed by another Chicago cartoonist named E C Segar...) Some day -- yes, here in Yesterday's Papers and in the upcoming revival of NEMO Magazine -- the parallel careers of the two friends Billy DeBeck and Frank Willard will be told.
They were more than friends, and did not hold each other as deadly rivals. Yet their paths were very similar. Both created wildly popular strips, Barney Google and Willard's Moon Mullins. Both strips starred low-life roustabouts. Both artists became, when humorous continuities became the order of the day in the 1920s and '30, absolute masters of the challenging form. Both artists created colorful and memorable casts of peripheral characters -- in DeBeck's case the hillbilly we celebrate here; Barney's horse Spark Plug; et al. (Willard's Moon Mullins lived in a boarding house, which enabled characters to come and go besides the permanent relatives and neighbors).
DeBeck and Willard were smart enough, or busy enough, or distracted enough by the High Life, or possibly lazy enough (naw) to hire assistants. Lightning struck twice in these instances. DeBeck's wing-man was Fred Lasswell; Willard hired (actually in the first months of Moon Mullins) Ferd Johnson. Lasswell was to succeed DeBeck and draw Snuffy's adventures until his own death, upon which his own assistant John Rose assumed the reins and continues (excellently) to depict the goings-on in Hootin' Holler. (More like DeBeck than Lasswell, Rose has introduced some new characters, and has Barney visiting more often).
One possible dissimilarity between DeBeck and Willard might have been the latter's temper. Rudolph Block was a de facto director of the Comic Art departments in the Hearst enterprises. He was talented enough (in his "other life" he was a short-story and Yiddish-theater writer as Bruno Lessing) and Hearst relied on him. But by a lot of evidence in my research I could find no cartoonist who did not bristle under his tutelage. Block was the real reason that Rudolph Dirks took Hans and Fritz, and his Katzenjammer Kids, to Hearst's rival, the Pulitzer chain. I have a letter by Frederick Opper (Happy Hooligan) to Block's successor expressing relief that Block was gone. When I interviewed the daughter of R F Outcault (The Yellow Kid; Buster Brown) the sweet, diminutive, 96-year-old lady responded to my question about whether she knew anything of her father's relations with Block. She leaned forward and said, "My father though he was a son of a bitch."
And a similar story about why Frank Willard did not remain with Hearst as Billy DeBeck did: Ferd Johnson told me that Block interfered and criticized Willard so much that one day "he punched Block in the face." Of course the cartoonist parted from Hearst; returned to Chicago, and, now with the Tribune, he created Moon Mullins.
But we are here to note the 90th anniversary of Snuffy Smith's debut. By this point, Barney had shrunken to the "height" we know; experienced wins and losses with his race horse Spark Plug; starred in magnificent mock-melodramas around the world, encountered colorful heroes and villains; inspired several famous songs; and uttered nonsensical phrases that swept the nation. On one of Barney's journeys he found himself in hillbilly country and... the rest is history.
Billy DeBeck, who was not lazy, quickly was enamored of Appalachian culture and lore. Surviving from library are books of notes and sketches, annotated books of rural mountain humor (Sut Lovingood, et al.) so there sprang verisimilitude if not similitude in the stories he spun and the characters' dialog he wrote. But he did pursue leisure activities, thanks to his assistant Lasswell (Ferd Johnson became a companion, as the two followed their bosses around the country, from golf course to golf course. They sometimes were joined by Zeke Zekely, as his boss George McManus joined the other two cartoonists researching putting greens and bars...)
I will share here some DeBeck sketches from my collection of Barney and the early Snuffy... and a songsheet featuring Snuffy, not to be outdone by the songs that Barney inspired. Think of them as bodacious snapshots from a Fambly Album of a truly remarkable comic-strip.
In the late 'teens Billy DeBeck was barely a professional cartoonist, yet he produced "How-To" cartooning manuals and taught under Carl Werntz of the Chicago Academy of Fine Arts.
Barney and the star of the Sunday page's brilliant top strip Parlor, Bedroom, and Sink, Bunky
You'd have to be pretty famous to have as your address something like "DeBeck, New York City." DeBeck was.
Drawn by DeBeck for an event in St Petersburg Florida, where he eventually settled for its warm weather and golf courses.
A Christmas card drawn for Joe Connolly, president of King Features Syndicate.
There were songs about Barney Google and Spark Plus and other DeBeck inspirations, catch-phrases, and storylines. The legendary Billy Rose wrote the famous "Goo-Goo-Googly Eyes" song... when it was Snuffy's turn the uber-legendary Duke Ellington wrote his song.
Ferd Johnson described Billy DeBeck to me as a "dapper little guy." In this photo he is being shown off on a European cruise, S S Rotterdam, by the infamous Comics Editor of the Hearst syndicates, Rudolph Block.
About to sail on another European cruise are DeBeck and his wife Mary. Back in "the day," when famous cartoonists went on vacations or bought touring automobiles, it was the stuff of newspaper society columns and press releases. For almost a decade the major annual award of the National Cartoonists Society was the DeBeck Award, a silver cigarette case. Mary endowed and helped administer the prize. After her death, the NCS's own "Oscar" became the Reuben Award, a statuette designed by Rube Goldberg.
Fred Lasswell and I sporting neckties with the Yellow Kid at an event marking another anniversary, the 100th "birthday" of the comics, 1995.