PLATFORM OVERVIEW / AI
Since 2012, Cloudinary has applied AI to automate the entire asset lifecycle. We offer generative AI tools, MCP-ready APIs, scalable automations, and integrations with AI agents and LLMs built for developers, marketers, and enterprise teams.
Cloudinary’s MCP Server makes your media stack LLM- and agent-ready with OpenAPI access. Call image and video workflows using natural language or API requests. Build directly into AI tools or apps. The Cloudinary MCP server is secure, compliant, and scalable.
The value of your visual assets, whether they’re created in-house, via a third-party, or purchased stock, is their reusability. Cloudinary GenAI and AI scales and automates visual asset repurposing across channels, puts an end to costly reshoots, and shrinks the hours spent on post-production edits to minutes.
Transform old product and hero shots by generating entirely new backgrounds at scale with GenAI.
Expand images with generative AI, creating new aspect ratios to fit any size required.
Revitalize old or overcompressed images by eliminating artifacts and imperfections with generative AI.
Enhance image sizes with ease, growing them to virtually any size without concerns about artifacts or imperfections.
Like third-party content, UGC is marketing gold. Unfortunately, the moderation, curation, and normalization of these types of content can be challenging. Cloudinary AI ensures you’re delivering authentic, compelling experiences with the added assurance that what’s being delivered is on-brand and safe.
Instantly correct user-supplied and third-party images at scale with these two powerful generative AI features.
Remove unwanted objects from UGC as part of a moderation workflow using GenAI.
Ensure discoverability and accessibility of UGC with powerful taxonomy tools.
Use advanced multi-modal AI to moderate, tag, and ask open questions about any image or image set in your library.
Our generative AI features automate the image editing process by generating multiple variations and making bulk adjustments in one step, getting your products on all your digital properties in minutes versus days.
Produce color-based product variants with generative AI, eliminating the need for manual editing or reshoots.
Swap out foreground objects with natural language prompts and generative AI.
Our advanced AI can crop videos to any aspect ratio or device on the fly, keeping focus on key objects.
Create compelling video previews from user uploads at scale and on the fly using advanced machine learning.
Introducing
Easily perfect GenAI outputs with intuitive editing tools, making automated transformations practical, customizable, and ready to scale.
To AI or not AI is no longer the question. The question is what is the value in terms of real time, money, and hours saved.
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Cloudinary is dedicated to responsibly designing, developing, and operating its GenAI and AI technologies. We adhere to strict industry standards for ethical AI use. Our GenAI and AI tools empower developers and creators without replacing them or their creative vision.
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