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Video is no longer just another asset type in the content marketing machine. Today, it’s the heartbeat of brand communication. According to a Cloudinary Video Survey, 54% of brands view video as key for driving conversions, 65% see it as critical for market awareness, and 78% rely on it…
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Cloudinary Image has long empowered developers to move faster and build smarter, with powerful APIs that automate image transformation, optimization, and delivery at scale. But as generative AI and creative automation become part of everyday workflows, speed alone isn’t enough. Automation can get you 90% of the way, but the…
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Generative AI is now part of most digital content workflows. It can speed up production dramatically, but it doesn’t solve every problem. AI outputs often need extra polish before they’re ready for production: a background swapped, a crop refined, or a blurry detail sharpened. Without those fixes, brands risk shipping…
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In a previous post, we covered how we can record and upload live streams to our Cloudinary Media Library. Once your recordings are in the library, Cloudinary provides powerful tools that make organizing, editing, and distributing your content much easier. What steps can we take if we want to optimize…
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Digital content managers, technical marketers, and video producers know the repetitive grind of publishing video content across multiple channels all too well. Each platform comes with its own format, requiring different aspect ratios, resolutions, and visual optimizations. That means for every new campaign or content drop, you’re duplicating effort, such…
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Hacktoberfest is back for 2025! Cloudinary is excited to celebrate the power of open source and the developers who make the community thrive. We have a wide range of SDKs and open issues ready for your contributions. Whether you’re fixing bugs or building new features, your pull requests help us…
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In my experience, working with media assets is usually fun… at the start. As my library grows, it morphs into a different kind of game. I scroll endlessly, try to remember filenames, wonder which folder something went into, and ping my teammates: “Do you remember where we put that banner…
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Making videos these days is a lot more complicated than just recording something cool. You also have to make sure your video looks good everywhere your audience will be able to watch it, whether that’s on a big desktop screen or scrolling through a vertical mobile app. Every platform has…
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Every piece of digital content, from your photos to marketing videos, is a part of your brand. Mnaging these assets comes with challenges: preventing unauthorized use, recovering from accidental deletions, ensuring that you’re always using the latest versions… Given the sheer volume of digital content today, what you need is…
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The European Accessibility Act (EAA) is designed to make digital products and services usable by everyone, including people with disabilities. That includes video, whether it’s a product demo, educational content, or marketing material. And this isn’t a small audience, as over 87…
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