Welcoming Alexis Zheng as G2's Chief Product and Technology Officer
We’re experiencing a massive shift in how software is discovered and purchased. As AI becomes the...
by Godard Abel
New Categories Introduced to G2 in January 2026
As the B2B landscape evolves, the way we categorize and discover software has to evolve with it. That’s...
by Emily Malis Greathouse
Inside the 2,000% Growth of the AEO Software Category on G2
For decades, the goal of B2B marketing was simple: win the click. We obsessed over keywords and fought...
by Emily Malis Greathouse
G2 to Acquire Capterra, Software Advice, and GetApp from Gartner
G2 was founded on a simple but powerful belief: that authentic customer voice is the most valuable...
by Godard Abel
G2's 2026 Best Software Awards Are Coming: Here’s What to Know
The G2 Best Software Awards are almost here!
by Mara Calvello
G2’s 2025 Year in Review
At G2, we’ve always believed that the buyer’s voice is the ultimate truth. And in 2025, that truth...
by Godard Abel
Welcoming Alexandra London as G2's Chief Marketing Officer
We are at an inflection point for how software is discovered, purchased, and sold in the age of AI. As...
by Eric Gilpin
New Categories Introduced to G2 in November and December 2025
We are thrilled to announce that G2 has officially recognized 15 new categories in our taxonomy over the...
by Emily Malis Greathouse
G2’s Winter Reports: Warming Up to the Top Trends Across 26,500+ Reports
Snow is on the ground across most of the US, and the puffer coats have emerged from closets, which can...