Emily is Director, Market Research at G2. She earned her Bachelor of Science in business administration and Master's of Business Administration degree with a concentration in marketing and business analytics from the Georgia Institute of Technology. She's worked in various industries, including media consulting, information technology, employee wellness, and finance and accounting. She enjoys coaching and volunteering for Girls on the Run, attending concerts and music festivals, running half marathons, and hiking.
As the B2B landscape evolves, the way we categorize and discover software has to evolve with it. That’s...
For decades, the goal of B2B marketing was simple: win the click. We obsessed over keywords and fought...
We are thrilled to announce that G2 has officially recognized 15 new categories in our taxonomy over the...
As B2B technology evolves and new innovations reshape the way businesses operate, G2’s Market Research...
The business technology industry is shifting faster than ever. New B2B technology markets are emerging...
At G2, our mission is to help buyers discover, compare, and select the software solution that meets...
As the software landscape continues to evolve, G2’s Market Research team is continuously researching,...
As technology evolves and the needs of software buyers expands, so too must the way we evolve our ...
The world of B2B software moves fast, especially in an age of AI, where new companies, products, and...