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  Build your brand and capture demand.
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  Find customers primed to purchase.
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  Get feedback and inspire buyer confidence.
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  Drive demand with licensed G2 Reports.
- Market Intelligence
  Make data-driven decisions with insider intel.
Solutions
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- Create a Profile
  List your product or service on G2 and get your name in front of millions.
- Claim Your Profile
  Take control of your company’s profile to start building brand and demand.
Integrations
By Objectives
- Optimize ABM
  Define audiences and target key accounts.
- Harness Sales Intelligence
  Find decision makers who are ready to buy.
- Identify Market Demand
  Find customers looking at you and your competitors.
- Engage Customers
  Connect with customers when they interact with your product.
- Build Pipeline
  Make it easier for prospects to find you outside G2.
- For Developers
  Use our Developer Portal to test API data.
- See all integrations
By Integration Type
Partner with G2
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Customer Stories
Customer Stories
Reducing cost per lead
Boosting Pipeline Generation
Building brand and trust
G2 customer stories

G2 customers are delivering impact and leveling up their credibility. Get inspired by their stories.
Explore all customer stories What customers are saying about G2

769 reviews
Resources
Learn G2
- Resource Hub
  Our collection of content so you can thrive on G2.
- G2 University
  On-demand certs for marketing and sales.
- Webinars
  Learn from the experts. Sell more, grow more.
- Learn Hub
  Keep a finger on the tech pulse.
- Quick Start Guides
  Guides built to help you succeed.
Research
- Research Hub
  Content you need to make better technology decisions.
- Our Analysts
  Over 30 analysts across industries and sectors.
- Research Insights
  From cloud, ERP, HR, AI, and more.
- Our Reports
  Info to solve your real-world business problems.
- Research Methodology
  A robust method to bring transparency to B2B buying.
- Documentation
  Browse G2 product documentation, tutorials, and latest releases.
Download latest reports
- 2025 Software Buyer Behavior Report
  AI now means Always Included.
- G2 Grid & Index Reports
  Discover high performing and top software across G2 cateogries.
- 2024 Trends
  G2 analysts lay out the industry trends you need to know to ride change to growth.
- See all reports
Pricing

Company
Join Us
- Careers
  Find your next career peak with us.
- Our Commitments
  We’re creating a place where every you can be you.
- Life @ G2
  Read how our values come together at work.
- Locations
  Work in personalized and flexible ways.
- Teams
  Join a team where growth happens together.
Connect with us
- Contact Sales
  Have your sales questions answered.
- Troubleshoot Your G2 Profile
  Commonly asked questions and answers get you on your way fast.
- Create a Profile
  Set up your profile and put yourself in front of millions.
- More ways to connect
Get Started
- Create a Profile
  Set up your profile and put yourself in front of millions.
- Success with G2
  Take your brand up-and-to-the-right in record time.
- Claim Your Profile
  Generate brand awareness and capture demand.

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G2 Brand Resources

Download the full public G2 brand kit of logos, fonts, and colors here when partnering with G2 related assets, presentations, and promotions.

Logo

The G2 logo represents our position as a platform for our customers, partners and employees. It is bold, conﬁdent and signiﬁes upward trajectory as we help buyers and sellers reach their professional and personal potential. The G2 mark functions as both the wordmark and icon. The logo should never be typeset, recreated or altered, and should always be contained within a circle.

Download G2 logo

White Space

White space gives room to help separate the G2 logo from images, text, or other graphics that could compromise its impact and visibility. The more breathing room you give our logo, the greater the impact it can have. We use the height of the logo’s chevron/arrow as our standard metric for creating this boundary box.

Sub-brand Logos

Outside of cross-promotional logo pairings (G2 + [PARTNER LOGO]) and simple lockups for initiatives and series (G2 [PLAIN TEXT TITLE]), the G2 logo should be used only in sub-brand logos or logo lockups designed by or approved by the G2 team.

Download G2 sub-brand logos

Font

Figtree is a clean, modern sans-serif typeface, used by G2 for versatility and readability. Figtree’s simplicity ensures clarity, while its refined details add a touch of personality, making it an excellent choice for a brand that values both functionality and style.

Download Figtree

Figtree Regular

Use for body content.

Figtree Bold

Use for headlines, links.

Colors

The G2 color palette offers 6 strong, core colors. Click on any swatch below to copy it to your clipboard.

#FF492C

#5746B2

#288DFF

#27D3BC

#FFC800

#062846

#000000

#ffffff

About

G2's official 'About' statement should be used to lend context to G2's reach, mission, and purpose.

G2 is the world’s largest and most trusted data source for B2B software, helping businesses reach their peak potential by enabling confident buying and go-to-market decisions. Offering trusted data, authentic peer reviews, and real-time market intelligence, the G2 ecosystem — which includes Capterra, Software Advice, and GetApp — serves more than 200 million annual buyers, representing teams at every Fortune 500 company. As buyers increasingly shift from traditional search to AI search platforms, G2 has become the most-cited B2B software source across those AI-first channels where software discovery happens. Leading software and services companies like Salesforce, IBM, SAP, Adobe, and Clay also trust G2 to influence discovery, build brand credibility, reach in-market buyers, and accelerate revenue growth. To learn more, visit www.g2.com and follow us on LinkedIn.