Journal tags: eu

56

sparkline

Harry Roberts is speaking at Web Day Out

I was going to save this announcement for later, but I’m just too excited: Harry Roberts will be speaking at Web Day Out!

Goddamn, that’s one fine line-up, and it isn’t even complete yet! Get your ticket if you haven’t already.

There’s a bit of a story behind the talk that Harry is going to give…

Earlier this year, Harry posted a most excellent screed in which he said:

The web as a platform is a safe bet. It’s un-versioned by design. That’s the commitment the web makes to you—take advantage of it.

  • Opt into web platform features incrementally;
  • Embrace progressive enhancement to build fast, reliable applications that adapt to your customers’ context;
  • Write code that leans into the browser, not away from it.

Yes! Exactly!

Thing is, Harry posted this on LinkedIn. My indieweb sensibilities were affronted. So I harangued him:

You should blog this, Harry

My pestering paid off with an excellent blog post on Harry’s own site called Build for the Web, Build on the Web, Build with the Web:

The beauty of opting into web platform features as they become available is that your site becomes contextual. The same codebase adapts into its environment, playing to its strengths, rather than trying to build and ship your own environment from the ground up. Meet your users where they are.

That’s a pretty neat summation of the agenda for Web Day Out. So I thought, “Hmm …if I was able to pester Harry to turn a LinkedIn post into a really good blog post, I wonder if I could pester him to turn that blog post into a talk?”

I threw down the gauntlet. Harry accepted the challenge.

I’m sure you’re already familiar with Harry’s excellent work, but if you’re not, he’s basically Mr. Web Performance. That’s why I’m so excited to have him speak at Web Day Out—I want to hear the business case for leaning into what web browsers can do today, and he is most certainly the best person to bring receipts.

You won’t want to miss this, so be sure to get your ticket now; it’s only £225+VAT.

If you’re not ready to commit just yet, but you want to hear about more speaker announcements like this, you can sign up to the mailing list.

UX Londoners

A bunch of the UX London speakers have been saying very nice things about the event over on LinkedIn. I’m going to quote a few of them for my future self to look at when I’m freaking out about curating the next event…

Valentina D’Efilippo:

Still buzzing … UX London smashed all expectations!

Huge shoutout to Jeremy Keith and the entire Clearleft team for their tireless efforts in making this event truly special. Three days packed with inspiration, insights, and true gems – I left feeling inspired, grateful, and already looking forward to next year’s event!

Eleni Beveratou:

Huge thanks to my fellow speakers for the inspiring talks, and to the team at Clearleft (Jeremy Keith, Louise Ash, and so many more!) for putting together such a brilliant event.

Videha Sharma:

I’ve loved learning and sharing this week! Feeling super inspired and looking forward to building new friendships!

Carolina Greno:

Last week in UX London I got to witness event planning mastery, I was in awe. Things ran smoothly and people were united under a premise: to share knowledge and build community.

This doesn’t happen by chance, it’s the mastery that pros like Jeremy and Louise bring to the table.

Sayani Mitra

Bold, thought-provoking talks. Hands-on workshops that challenged and stretched thinking. And a real sense of community that reminded me why spaces like this matter so much.

Nina Mathilde Dyrberg:

The conference was packed with inspiration, thoughtful conversations, and a strong focus on accessibility and inclusivity. Thank you Luke Hay, Jeremy Keith, Louise Ash, and the whole Clearleft team for creating such a welcoming and inspiring space!

Craig Abbott:

Jeremy Keith, Richard Rutter, Louise Ash, Chris How, Sophie Count, Luke Hay and the rest of Clearleft, take a bow! Hands down one of the best conference experiences I’ve had!

The curation was excellent, the talks complimented each other so well, it was almost like we’d all met up and rehearsed it beforehand!

ÌníOlúwa Abíódún:

A huge thank you to Jeremy Keith, Louise Ash and the Clearleft team for the opportunity and the brilliant conference you’ve put together.

It’s been inspiring to experience every moment of it.

Laura Dantonio:

Shoutout to the organisers for curating such a rich experience—3 themed days focused on Discovery, Design, and Delivery.

We remember through stories. And this event was full of them. Already looking forward to next year.

And I’m just going to quote Rachel Rosenson’s post in its entirety:

Spoke at UXLondon last week—and while the talks were great, it was something off-stage that really stuck with me.

After the Day 1 talks wrapped, a bunch of us speakers grabbed a drink, and someone pointed out: Every single speaker that day—every one—was a woman. 5 talks. 4 workshops. All women.

And it wasn’t a “Women in Tech” day. It was just… the conference.

No one made a fuss. No banners. No “look at us go!”

Just incredible women, giving incredible talks, like it was the most normal thing in the world. (Spoiler: it should be.)

Jeremy Keith mentioned how frustrating it is that all-male line-ups are still so common—and how important it is to actively design for inclusion. Major props to Jeremy and the Clearleft team for curating a line-up that was intentional without performativity.

It was refreshing. No tokenism. No checkbox energy. Just great voices on great stages. And a big honor to be one of them.

That was UX London 2025

UX London happened last week.

Working on an event is a weird kind of project. You spend all your time and effort on something that is then over in the blink of an eye.

I’d been preparing for this all year. 95% of my work happened before the event—curating the line-up, planning each day. There wasn’t all that much for me to do at the event itself other than introduce the speakers and chat with the attendees.

Maybe it was because there was very little left in my control, but the night before the event I found myself feeling really anxious and nervous. I was pretty sure the line-up was excellent, but anything could happen. I really wanted everyone to have a great time, but at that point, there wasn’t much more I could do.

Then the first day started. Every talk was superb. Everyone got really stuck into their workshops. By the end of the day, people were buzzing about what a great time they’d had.

My nervousness was easing. But that was only one day of three.

The second day was just as good. Again, every talk was superb. I began to suspect that the first day wasn’t just a fluke.

The third day confirmed it. Three days of top-notch talks—nary a dud in the whole line-up!

It was, dare I say it, the best UX London yet. Not just because of the talks and workshops. The attendees were absolutely lovely! There was a really good buzz throughout.

By the end of the event I felt a huge sense of relief.

For this year’s UX London, I put a lot of time and effort into curating the line-up. There were some safe bets. There were some risky bets. They all paid off.

I’m incredibly grateful to all of the fantastic speakers and workshop hosts who really gave it their all. And I’m so, so grateful to everyone who came. It’s a tough time for events right now, and I really appreciate every single person who made it to this year’s UX London. Thank you!

The only downside to pouring my heart and soul into this year’s line-up is that I left nothing in the tank for next year. I’m already starting to worry—how am I going to top UX London 2025?

Tools

One persistent piece of slopaganda you’ll hear is this:

“It’s just a tool. What matters is how you use it.”

This isn’t a new tack. The same justification has been applied to many technologies.

Leaving aside Kranzberg’s first law, large language models are the very antithesis of a neutral technology. They’re imbued with bias and political decisions at every level.

There’s the obvious problem of where the training data comes from. It’s stolen. Everyone knows this, but some people would rather pretend they don’t know how the sausage is made.

But if you set aside how the tool is made, it’s still just a tool, right? A building is still a building even if it’s built on stolen land.

Except with large language models, the training data is just the first step. After that you need to traumatise an underpaid workforce to remove the most horrifying content. Then you build an opaque black box that end-users have no control over.

Take temperature, for example. That’s the degree of probability a large language model uses for choosing the next token. Dial the temperature too low and the tool will parrot its training data too closely, making it a plagiarism machine. Dial the temperature too high and the tool generates what we kindly call “hallucinations”.

Either way, you have no control over that dial. Someone else is making that decision for you.

A large language model is as neutral as an AK-47.

I understand why people want to feel in control of the tools they’re using. I know why people will use large language models for some tasks—brainstorming, rubber ducking—but strictly avoid them for any outputs intended for human consumption.

You could even convince yourself that a large language model is like a bicycle for the mind. In truth, a large language model is more like one of those hover chairs on the spaceship in WALL·E.

Large language models don’t amplify your creativity and agency. Large language models stunt your creativity and rob you of agency.

When someone applies a large language model it is an example of tool use. But the large language model isn’t the tool.

The closing talks at UX London 2025

It’s just over one month until UX London. You should grab a ticket if you haven’t already!

The format of UX London is quite special. While the focus of each day is different—discovery, design, and delivery—each day unfolds like this…

There are four talks in the morning. You get your brain filled with ideas and learn from fantastic speakers. It’s a single track—everyone’s getting the same shared experience.

Then after a lunch, you choose from one of four workshops. Whatever you choose, it’s going to be hands-on. You can leave your laptop at home.

A day of listening to talks could get exhausting. A workshop that lasts all day could be even more exhausting. But somehow by splitting the day between both activities, the energy level is just right!

That said, we don’t want the day to end with everyone spread across four different workshop rooms. That’s why there’s one final talk at the end of each day.

These closing talks are a bit different to the morning talks. Whereas the focus of the morning talks is on practical skills that you can apply straight away, the closing talks are an opportunity to sit back and have your mind expanded. They’ll be fun and thought-provoking.

Paula Zuccotti is closing out day one with a talk about two of her projects: Every Thing We Touch and Future Archeology:

This talk invites audiences to reconsider the meaning of the objects they encounter every day and reflect on what their possessions might reveal about who we are and what we value, both now and in the years to come.

Sarah Hyndman will wrap up day two with a fun interactive talk about your senses:

Join a live expedition into our inner world to explore why we see, feel and remember.

Finally, Rachel Coldicutt is going to finish UX London with a rallying cry:

Introducing the Society of Hopeful Technologists and discussing how, in modern technology development, your practice is probably more political than you realise.

I can’t wait! Get yourself a ticket for a day or for all three days.

And as a little thank you for tolerating my excitement, use the discount code JOINJEREMY to get 20% off your ticket.

UX London flash sale

In exactly six weeks time, UX London is happening!

I am ridiculously excited about this year’s line-up—I can’t wait to see the talks and get hands-on in the workshops.

If you haven’t yet got your ticket, now is the time. There’s a flash sale this week: use the discount code FLASH20 to get a whopping 20% of any ticket. Do it before the end of Friday!

Whether you’re coming for all three days or choosing one focused day, you’re in for a treat.

  • Day one on Tuesday, 10 June is discovery day.
  • Day two on Wednesday, 11 June is design day.
  • Day three on Thursday, 12 June is deliver day.

Head on over to the website to get all the details and then get your discounted ticket.

See you there!

Curating UX London 2025

I’ve had my head down for the past six months putting the line-up for UX London together. Following the classic design cliché, the process was first divergent, then convergent.

I spent months casting the net wide, gathering as many possible candidates as I could, as well as accepting talk proposals (of which there were lots). It was fun—this is when the possibility space is wide open.

Then it was crunch time and I had to start zeroing in on the final line-up. It wasn’t easy. There were so many times I agonised over who’d be the right person to deliver the right talk.

But as the line-up came together, I started getting very excited. And now when I step back and look at the line-up, I’m positively vibrating with excitement—roll on June!

I think it was really useful to have a mix of speakers that I reached out to, as well as talk proposals. If I was only relying on my own knowledge and networks, I’m sure I’d miss a lot. But equally, if I was only relying on talk proposals, it would be like searching for my keys under the streetlight.

Putting the line-up on the website wasn’t quite the end of the work. We got over 100 proposals for UX London this year. I made sure to send an email back to each and every one of them once the line-up was complete. And if anyone asked for more details as to why their proposal didn’t make it through, I was happy to provide that feedback.

After they went to the trouble of submitting a proposal, it was the least I could do.

Oh, and don’t forget: early-bird tickets for UX London are only available until Friday. Now’s the time to get yours!

The line-up for UX London 2025

Check it out—here’s the line-up for UX London 2025!

A woman with long dark straight hair wearing dark clothing in front of a bookshelf. Studio portrait of a smiling fair-haired woman wearing a green and white cardigan with her arms folded. A smiling curly-haired woman wearing a shiny top resting her chin on the palm of hand. A smiling woman with short dark hair in profile turns her head towards us. A woman with long dark hair sitting down looking directly at us. Close up of the face of a smiling woman wearing a baseball cap outdoors. A shaven-headed bearded man with a camoflauge shirt in front of a light background. A dark-haired smiling woman wearing a sparkly black top. A smiling woman with straight dark hair outdoors wearing a black top with a sparkly shoulderpiece. A smiling woman with long fair hair and glasses wearing a black and grey top in front of a yellow backdrop. Cut-out of a smiling bearded man wearing a purple scarf against a yellow background. A smiling woman with wearing jeans and a white T-shirt sitting forward on a chair. A woman with glasses and shoulder-length dark hair wearing a necklace and a yellow top sitting down. A shaven-headed man with a light shirt in front of a black background. Close up of a woman's face with shoulder-length hair in front of a background of somewhere bright and sunny outside. The smiling face of a man with short dark hair and beard. A smiling woman with long dark straight hair wearing a dark T-shirt. A smiling woman with long dark hair in leafy corridor. A smiling woman with short blonde hair wearing a white top in front of a pale background.

This is going to be so good! Grab a ticket if you haven’t got one yet.

UX London takes place over three days, from June 10th to 12th at a fantastic venue in the heart of the city. To get the full experience, you should come for all three days. But you can also get a ticket for individual days. Each day has a focus, and when you put them all together, the whole event mirrors the design process:

  1. Day one: Discovery
  2. Day two: Design
  3. Day three: Delivery

Each day features a morning of talks, followed by an afternoon of workshops. The talks are on a single track; four consecutive half-hour presentations to get you inspired. Then after lunch, you choose from one of four workshops. All the workshops are two and half hours long and very hands-on. No laptop required.

On discovery day you’ll have talks in the morning about research, content design, strategy and evaluating technology, followed by workshops on discovery and definition and behavioural design.

On design day there’ll be talks on interface design, a healthcare case study, inclusive design, and typography, followed by workshops in the afternoon on data visualisation and ethics.

Finally on delivery day you’ll get talks on conversion design, cross-team collaboration, convincing stakeholders, and improving design critiques, followed by workshops on facilitating workshops and getting better at public speaking.

Every workshop is repeated on another day so you’ll definitely get the chance to attend the one you want.

Oh, and at the end of every day there’ll be a closing keynote. Those are yet to be revealed, but I can guarantee they’re going to be top-notch!

Right now you can get early-bird tickets for all three days, or individual days. That changes from March 15th, when the regular pricing kicks in—a three-day ticket will cost £200 more. So I’d advise you to get your ticket now.

If you need to convince your boss, show them this list of reasons to attend.

See you there!

Travels in Europe

One of the perks of speaking at conferences is that I get to travel to new and interesting places. I’d say that most of my travel over the past couple of decades was thanks to conferences. Recently though, I’ve been going places for non-work related reasons.

A couple of weeks ago I was in Spain, making my way to the beautiful medieval town of Cáceres for a traditional Irish music festival there. This was the second year that Jessica have been.

It’s kind of perfect. Not only is it a beautiful location—the stand-in for King’s Landing in House Of The Dragon—but there are non-stop sessions late into night, often outdoors. And of course the food is great.

A flute player and a fiddle player have their backs to us; between them we can see a woman playing fiddle on the other side of the table. A group of musicians playing bodhrán, fiddle, concertina and flute playing at a table outside a bar. A hand holding a fiddle in front of a young woman playing fiddle and another woman playing tin whistle. Loads of musicians playing around a table in a medieval courtyard.

It’s not easy to get to though. Last year we flew into Madrid and then took the train to Cáceres the next day. This year we did it slightly differently and flew into Seville instead. Then we took the four-hour train journey the next day. After the festival, we did it all in reverse.

That meant we had two evenings in Seville to sample its many tapas. On our last night in Seville, we had local guides. Blogger Dirk Hesse and his parter took us to all the best places. Dirk had seen that I was going to be in town and very kindly got in touch with an offer to meet up. I’m very glad we took him up on the offer!

Going to Spain in mid September felt like getting a last blast of Summer sun before returning to Autumn in England. The only downside was that the trip involved flying. But we’ve been on one more journey since then and that was done the civilised way, by train.

Jessica went to a translator’s conference in Strasbourg. I tagged along. We got the train from Brighton straight to Saint Pancras, where we got the Eurostar to Paris. From there it was a super fast connection straight to Strasbourg.

While Jessica was at her event all day, I was swanning around the beautiful streets, sampling the local wine and taking plenty of time to admire the details of Strasbourg’s awesome cathedral.

Looking up at the intricately detailed carvings on the main door of a cathedral. A cathedral door surrounded by intricate carvings of statues. Looking down the aisle of a cathedral at a magnificent rose window flanked by towering columns. An astronomical clock in a cathedral with vertical layers of circular mechanisms piled up in a tower.

That was UX London 2024

UX London 2024 is done …and it was magnificent!

It’s always weird when an event like this moves from being something in the future to something in the past. I’ve spent the year so far fixated on getting the right line-up, getting the word out, and nervously watching the ticket sales (for some reason a lot of people left it to pretty late in the day to secure their spots—not good for my heart!). For months, then weeks, then days, this thing was coming towards me. Then it was done. Now it’s behind me. It feels strange.

I’ve spent the past few days decompressing and thinking back on the event. My initial impression of it has solidified with the addition of some rumination—it was really, really good! The best yet.

I wish I could take the credit for that, but it was all down to the fantastic speakers and my wonderful colleagues who kept things moving flawlessly. All I had to do was get up and stage and introduce the speakers. Easy peasy.

I will say that I am very proud of the line-up I put together. I had a nice mix of well-known voices alongside newcomers.

With some of the speakers, I knew that they’d deliver the goods. I didn’t spend any time fretting over whether people like Emma Boulton, Tom Kerwin or Ben Sauer would be great. I never asked myself whether Brad Frost would have valuable insights into design systems. I mean, does the pope shit in the woods?

But what really blew me away were the people I didn’t know. I hadn’t even met Clarissa Gardner or Benaz Irani before UX London. They’re not exactly fixtures on the conference circuit …yet. They should be. Seriously, I go to a lot of events, and I see a lot of talks, so I don’t offer my praise lightly. Their talks were great!

There were numerous times during UX London 2024 when I thought “More people need to see this!” More people need to see Benaz’s superb talk on the designer alter-ego. More people need to see John’s superb presentation—he put a ton of work into it and it really paid off.

And everyone needs to hear Harry’s blistering call-to-arms. His presentation was brilliant and much-needed. Oh, captain, my captain!

Oh, and needless to say, the closing keynotes on each day were just perfect. Rama, Matt, and Maggie bestowed so much great brain food, it was almost like a mini dConstruct.

I’m so grateful to all the speakers for really bringing their A game. I’m grateful to all my colleagues, especially Louise, who did all the hard work behind the scenes. And I’m really grateful to everyone who came and enjoyed UX London 2024.

Thank you.

Another speaker for UX London

UX London is just three weeks away! If you haven’t got your ticket yet, dally not.

There’s a last-minute addition to the line-up: Peter Boersma.

Peter is kindly stepping into the slot that Kara Kane was going to be occupying. Alas, since a snap general election was recently announced, Kara isn’t able to give her talk. There’s an abundance of caution in the comms from gov.uk in this pre-election period.

It’s a shame that Kara won’t be able to speak this time around, but it’s great that we’ve got Peter!

Peter’s talk is perfect for day three. Remember, that’s the day focused on design ops and design systems. Well, Peter lives and breathes design ops. He’ll show you why you should maintain a roadmap for design ops, and work with others to get the initiatives on it done.

You can get a ticket for an individual day of talks and workshops, or go for the best-value option and come for all three days. See you there!

UX London 2024 closing keynotes

Alright, so last week I gave you the low-down on each day of this year’s UX London:

  1. Tuesday, June 18th focuses on UX research,
  2. Wednesday, June 19th focuses on product design, and
  3. Thursday, June 20th focuses on design ops and design systems

But the line-up for each day wasn’t quite complete. There was a mystery slot at the end of each day for a closing keynote.

Well, I’m very happy to unveil the trio of fantastic speakers who will be closing out each day…

A suave dapper man with brown eyes, a close-cropped dark beard and punky hair in a stylish light blue suit against a white background. A middle-aged white man on stage with a microphone gesticulating as he stares into the future. A young white woman with dark hair smiling in front of a grey backdrop.

Rama Gheerawo is the closing speaker on day one. Rama will show you how to frame inclusive design in the context of UX.

I’ve been trying to get Rama for UX London for the past few years but the timings never worked out. I’m absolutely delighted that I’ve finally managed to nab him! His talk is guaranteed to be the perfect inspirational ending for day one.

Matt Webb is giving the closing keynote on day two. Matt will show what it’s like to live and work with AI. You know my scepticism on this topic but even I have to hand it to Matt; he’s finding ways to use these tools to create true delight.

Honestly it feels like a bit of a cheat getting Matt to wrap up the day—his talks are always incredibly entertaining so I feel like I’m taking the easy route. If you’ve seen his appearances at dConstruct you’ll know what I mean.

Maggie Appleton is the final speaker on the final day of UX London. Maggie will show you how to explore designing with large language models. Again, even a sceptic like me has a lot to learn from Maggie’s level-headed humanistic approach to AI.

I’m so happy to have Maggie speaking at UX London. Not only am I a huge fan of her website, but I also love her presentation style. She’s going to entertain and educate in equal measure, and she’s certain to leave us with some fascinating questions to ponder.

With that, the line-up for UX London 2024 is complete …and what a stellar line-up it is!

Grab your ticket if you haven’t already, either for the full full three days or if you can’t manage that, day tickets are available too.

Use this discount code to 20% of the ticket price: JOINJEREMY. I’d love to see you there!

UX London 2024, day three

UX London runs for three days, from June 18th to 20th. If you can, you should get a ticket for all three days. But if you can’t, you can get a one-day ticket. Think of each individual day as being its own self-contained conference.

The flow of the three-day event kind of mimics the design process itself. It starts with planning and research. Then it gets into the nitty-gritty product design details. Then it gets meta…

Day three, Thursday, June 20th is about design systems and design ops.

Maintenance matters, not just for the products and services you’re designing, but for the teams you’re designing with. You can expect a barrage of knowledge bombs on alignment and collaboration.

The bombardment commences with four great talks in the morning.

The eyes of a man with an impressive foppish fringe look out from inside a brightly-coloured child's space helmet. A professional portrait of a smiling woman with long hair in front of a black background. A woman with long curly hair outdoors with a big smile on her face. A pale-skinned woman with her tied back smiling in front of a white background.
  1. Brad Frost kicks things off with the question is atomic design dead? Brad will show you how to imagine what a global design system might look like.
  2. Alicia Calderón is going to be talking about unlocking collaboration . Alicia will show you how to use a framework for creating lasting aligment between developers and designers.
  3. Benaz Irani will be speaking about empathy overload. Benaz will show you how to strike a balance between compassion and confidence within your team.
  4. Kara Kane is going to talk about why UX building blocks need standards. Kara will show you how to use standards to enable adoption and contribution to design systems.

After the lunch break you’ll have your pick of four superb workshops. It’s not an easy choice.

The eyes of a man with an impressive foppish fringe look out from inside a brightly-coloured child's space helmet. Close up of a smiling light-skinned woman wearing glasses with long red hair. A bearded short-haired man with light skin smiling outdoors amongst greenery. A white man with short hair and a bit of a ginger beard with a twinkle in his eye, wearing a plaid shirt.
  1. Brad Frost is not only giving a talk in the morning, he’s also leading an afternoon workshop on the design system ecosystem. Brad will show you how to unpack the many layers of the design system layer cake so you can deliver sturdy user interfaces and help teams work better together.
  2. Stéphanie Walter is running a workshop on designing adaptive reusable components and pages . Stéphanie will show you how to plan your content and information architecture to help build more reusable components.
  3. Tom Kerwin will be giving a workshop on multiverse mapping. Tom will show you how to pin down your product strategy and to align your team around the stuff that matters.
  4. Luke Hay is running a workshop on bridging the gap between Research and Design. Luke will show you how to take practical steps to ensure that designers and researchers are working as a seamless team.

Finally we’ll finish the whole event with one last closing keynote. I’m very excited to announce who that’s going to be—I’ll only keep you on tenterhooks for a short while longer.

When step back and look at what’s on offer, day three of UX London looks pretty unmissable. If you work with a design system or heck, if you just work with other people, this is the day for you. So get your ticket now.

But be sure to use this discount code I’ve prepared just for you to get a whopping 20% off the ticket price: JOINJEREMY.

UX London 2024, day two

If you can’t make it to all three days of this year’s UX London, there’s always the option to attend a single day.

Day two is focused on product design. You know, the real meat’n’potatoes of working at the design coalface (to horribly mix my metaphors).

The day begins with four back-to-back practical talks.

A fairskinned man with short hair indoors illuminated by natural light. The smiling face of a young black woman with straight shoulder-length dark hair and glasses against a light background. A profile of a woman outdoors with her hair tied back and glasses on her head as she looks into the distance. A short-haired white man with a chiselled jaw tilts his head to one side and looks dreamily out from in front of green foliage.
  1. John V Willshire gets the ball rolling with a big-picture talk on the product of design. John will show you how to think about futures rather than features.
  2. Tshili Ndou follows on with her talk aboutvalidating features. Tschili will show you how to create high value products and avoid wasting money.
  3. Wioleta Maj is up after the break with a talk on understanding the impact of design choices. Wioleta will show you how to identify who we are creating our designs for (and who we are not).
  4. Harry Brignull closes out the morning with his call to action, Do Not Pass Go. Harry will show you how to get to grips with our industry’s failure to self-regulate when it comes to harmful design patterns.

After lunch, it’s decision time. Whereas the morning talks are sequential, the afternoon’s workshops run in parallel. You’ve got four excellent workshops to choose from.

A man with short hair and glasses with a neutral expression on his face. A bearded short-haired man with light skin smiling outdoors amongst greenery. A fair-skinned woman with long hair smiling. The eyes of a man with an impressive foppish fringe look out from inside a brightly-coloured child's space helmet.
  1. Ben Sauer will be giving a workshop on the storytelling bridge . Ben will show you how to find your inner storyteller to turn your insights into narratives your stakeholders can understand quickly and easily.
  2. Tom Kerwin will be giving a workshop on multiverse mapping. Tom will show you how to pin down your product strategy and to align your team around the stuff that matters.
  3. Serena Verdenicci will be giving a workshop on behavioural intentions . Serena will show you how to apply a behavioural mindset to your work so you can create behaviour-change interventions.
  4. Brad Frost will be giving a workshop on the design system ecosystem. Brad will show you how to unpack the many layers of the design system layer cake so you can deliver sturdy user interfaces and help teams work better together.

Finally there’s one last keynote talk at the end of the day. All will be revealed very soon, but believe me, it’s going to be a perfect finisher.

If a day of outstanding talks and workshops on product design sounds good to you, get your ticket now.

And just between you and me, here’s a discount code to get 20% of the ticket price: JOINJEREMY.

UX London 2024, day one

UX London is just two months away!

The best way to enjoy the event is to go for all three days but if that’s not doable for you, each individual day is kind of like a mini-conference with its own theme.

The theme on day one, Tuesday, June 18th is design research.

In the morning there are four fantastic talks.

A bearded short-haired man with light skin smiling outdoors amongst greenery. A smiling woman with dark hair with a yellow flower in it wearing an orange top outdoors in a sunny pastoral setting. A portrait of Aleks outdoors turning the camera with a smile. A smiling light-skinned woman with medium length hair and a colourful green top in front of a stucco wall.
  1. Tom Kerwin kicks things off with his talk on pitch provocations. Tom will show you how to probe for what the market really wants with his fast, counterintuitive method.
  2. Clarissa Gardner is giving a talk about ethics and safeguarding in UX research . Clarissa will show you how to uphold good practice without compromising delivery in a fast-paced environment.
  3. Aleks Melnikova’s talk is all about demystifying inclusive research. Aleks will show you how to conduct research for a diverse range of participants, from recruitment and planning through to moderation and analysis.
  4. Emma Boulton closes out the morning with her talk on meeting Product where they are. Emma will show you how to define a knowledge management strategy for your organisation so that you can retake your seat at the table.

After lunch you’ll take part in one of four workshops. Choose wisely!

A white man with short hair and a bit of a ginger beard with a twinkle in his eye, wearing a plaid shirt. A fair-skinned woman with long hair smiling. Close up of a smiling light-skinned woman wearing glasses with long red hair. A man with short hair and glasses with a neutral expression on his face.
  1. Luke Hay is running a workshop on bridging the gap between research and design. Luke will show you how to take practical steps to ensure that designers and researchers are working as a seamless team.
  2. Serena Verdenicci is running a workshop on behaviorual intentions. Serena will show you how to apply a behavioural mindset to your work so you can create behaviour-change interventions.
  3. Stéphanie Walter is running a workshop on designing adaptive reusable components and pages. Stéphanie will show you how to plan your content and information architecture to help build more reusable components.
  4. Ben Sauer is running a workshop on the storytelling bridge. Ben will show you how to find your inner storyteller to turn your insights into narratives your stakeholders can understand quickly and easily.

After your workshop there’s one final closing keynote to bring everyone back together. I’m keeping that secret for just a little longer, but trust me, it’s going to be inspiring—plenty to discuss at the drinks reception afterwards.

That’s quite a packed day. If design research is what you’re into, you won’t want to miss it. Get your ticket now.

Just to sweeten the deal and as a reward for reading all the way to the end, here’s a discount code you can use to get a whopping 20% off: JOINJEREMY.

Ad revenue

It’s been dispiriting but unsurprising to see American commentators weigh in on the EU’s Digital Markets Act. I really wish they’d read Baldur’s excellent explainer first.

John has been doing his predictable “leave Britney alone!” schtick with regards to Apple (and in this case, Google and Facebook too). Ian Betteridge does an excellent job of setting him straight:

A lot of commentators seem to have the same issue as John: that it’s weird that a governmental body can or should define how products should be designed.

But governments mandate how products are designed all the time, and not just in the EU. Take another market which is pretty big: cars. All cars have to feature safety equipment, which varies from region to region but will broadly include everything from seatbelts to crumple zones. Cars have rules for emissions, for fuel efficiency, all of which are designing how a car should work.

But there’s one assumption in John’s post that Ian didn’t push back on. John said:

It’s certainly possible that Meta can devise ways to serve non-personalized contextual ads that generate sufficient revenue per user.

That comes with a footnote:

One obvious solution would be to show more ads — a lot more ads — to make up for the difference in revenue. So if contextual ads generate, say, one-tenth the revenue of targeted ads, Meta could show 10 times as many ads to users who opt out of targeting. I don’t think 10× is an outlandish multiplier there — given how remarkably profitable Meta’s advertising business is, it might even need to be higher than that.

It’s almost like an article of faith that behavioural advertising is more effective than contextual advertising. But there’s no data to support this. Quite the opposite. I wrote about this four years ago.

Once again, I urge you to read the excellent analysis by Jesse Frederik and Maurits Martijn.

There’s also Tim Hwang’s book, Subprime Attention Crisis:

From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself—much like subprime mortgages—is wildly misrepresented.

More recently Dave Karpf said what we’re all thinking:

The thing I want to stress about microtargeted ads is that the current version is perpetually trash, and we’re always just a few years away from the bugs getting worked out.

The EFF are calling for a ban. Should that happen, the sky would not fall. Contrary to what John thinks, revenue would not plummet. Contextual advertising works just fine …without the need for invasive surveillance and tracking.

Like I said:

Tracker-driven behavioural advertising is bad for users. The advertisements are irrelevant most of the time, and on the few occasions where the advertising hits the mark, it just feels creepy.

Tracker-driven behavioural advertising is bad for advertisers. They spend their hard-earned money on invasive ad tech that results in no more sales or brand recognition than if they had relied on good ol’ contextual advertising.

Tracker-driven behavioural advertising is very bad for the web. Megabytes of third-party JavaScript are injected at exactly the wrong moment to make for the worst possible performance. And if that doesn’t ruin the user experience enough, there are still invasive overlays and consent forms to click through (which, ironically, gets people mad at the legislation—like GDPR—instead of the underlying reason for these annoying overlays: unnecessary surveillance and tracking by the site you’re visiting).

Progressive disclosure defaults

When I wrote about my time in Amsterdam last week, I mentioned the task that the students were given:

They’re given a PDF inheritance-tax form and told to convert it for the web.

Rich had a question about that:

I’m curious to know if they had the opportunity to optimise the user experience of the form for an online environment, eg. splitting it up into a sequence of questions, using progressive disclosure, branching based on inputs, etc?

The answer is yes, very much so. Progressive disclosure was a very clear opportunity for enhancement.

You know the kind of paper form where it says “If you answered no to this, then skip ahead to that”? On the web, we can do the skipping automatically. Or to put it another way, we can display a section of the form only when the user has ticked the appropriate box.

This is a classic example of progressive disclosure:

information is revealed when it becomes relevant to the current task.

But what should the mechanism be?

This is an interaction design pattern so JavaScript seems the best choice. JavaScript is for behaviour.

On the other hand, you can do this in CSS using the :checked pseudo-class. And the principle of least power suggests using the least powerful language suitable for a given task.

I’m torn on this. I’m not sure if there’s a correct answer. I’d probably lean towards JavaScript just because it’s then possible to dynamically update ARIA attributes like aria-expanded—very handy in combination with aria-controls. But using CSS also seems perfectly reasonable to me.

It was interesting to see which students went down the JavaScript route and which ones used CSS.

It used to be that using the :checked pseudo-class involved an adjacent sibling selector, like this:

input.disclosure-switch:checked ~ .disclosure-content {
  display: block;
}

That meant your markup had to follow a specific pattern where the elements needed to be siblings:

<div class="disclosure-container">
  <input type="checkbox" class="disclosure-switch">
  <div class="disclosure-content">
  ...
  </div>
</div>

But none of the students were doing that. They were all using :has(). That meant that their selector could be much more robust. Even if the nesting of their markup changes, the CSS will still work. Something like this:

.disclosure-container:has(.disclosure-switch:checked) .disclosure-content

That will target the .disclosure-content element anywhere inside the same .disclosure-container that has the .disclosure-switch. Much better! (Ignore these class names by the way—I’m just making them up to illustrate the idea.)

But just about every student ended up with something like this in their style sheets:

.disclosure-content {
  display: none;
}
.disclosure-container:has(.disclosure-switch:checked) .disclosure-content {
  display: block;
}

That gets my spidey-senses tingling. It doesn’t smell right to me. Here’s why…

The simpler selector is doing the more destructive action: hiding content. There’s a reliance on the more complex selector to display content.

If a browser understands the first ruleset but not the second, that content will be hidden by default.

I know that :has() is very well supported now, but this still makes me nervous. I feel that the more risky action (hiding content) should belong to the more complex selector.

Thanks to the :not() selector, you can reverse the logic of the progressive disclosure:

.disclosure-content {
  display: block;
}
.disclosure-container:not(:has(.disclosure-switch:checked)) .disclosure-content {
  display: none;
}

Now if a browser understands the first ruleset, but not the second, it’s not so bad. The content remains visible.

When I was explaining this way of thinking to the students, I used an analogy.

Suppose you’re building a physical product that uses electricity. What should happen if there’s a power cut? Like, if you’ve got a building with electric doors, what should happen when the power is cut off? Should the doors be locked by default? Or is it safer to default to unlocked doors?

It’s a bit of a tortured analogy, but it’s one I’ve used in the past when talking about JavaScript on the web. I like to think about JavaScript as being like electricity…

Take an existing product, like say, a toothbrush. Now imagine what you can do when you turbo-charge it with electricity: an electric toothbrush!

But also consider what happens when the electricity fails. Instead of the product becoming useless you want it to revert back to being a regular old toothbrush.

That’s the same mindset I’m encouraging for the progressive disclosure pattern. Make sure that the default state is safe. Then enhance.

UX London early-bird pricing ends soon

Just look at who’s speaking at UX London this year! That’s a damned fine line-up, if I do say so myself. Which I do.

If you haven’t procured a ticket yet, allow me to gently remind you that early-bird ticket sales finish on March 14th. So if you want to avail of that bargain of a price, get in there now.

The event will be three days long. You can buy a ticket for all three days, or you can buy individual day tickets (but buying a three-day ticket works out cheaper per day).

The first day, Tuesday, June 18th, focuses on UX research.

The second day, Wednesday, June 19th, focuses on product design.

The third day, Thursday, June 20th, focuses on design ops and design systems.

Each day features a morning of inspiring talks and an afternoon of brilliant workshops. I’ll be adding titles and descriptions for all of them soon, but in the meantime, don’t dilly dally—get your ticket today!

Rotten Apple

The European Union’s Digital Markets Act is being enforced and Apple aren’t happy about it.

Most of the discussion around this topic has centred on the requirement for Apple to provision alternative app stores. I don’t really care about that because I don’t really care about native apps. With one exception: I care about web browsers.

That’s the other part of the DMA that’s being enforced: Apple finally have to allow alternative browsing engines. Hallelujah!

Instead of graciously acknowledging that this is what’s best for users, Apple are throwing a tantrum.

First of all, they’re going to ringfence any compliance to users in the European Union. Expect some very interesting edge cases to emerge in a world where people don’t spent their entire lives in one country.

Secondly, Apple keep insisting that this will be very, very bad for security. You can read Apple’s announcement on being forced to comply but as you do you so, I’d like you to remember one thing: every nightmare scenario they describe for the security of users in the EU is exactly what currently happens on Macs everywhere in the world.

This includes risks from installing software from unknown developers that are not subject to the Apple Developer Program requirements, installing software that compromises system integrity with malware or other malicious code, the distribution of pirated software, exposure to illicit, objectionable, and harmful content due to lower content and moderation standards, and increased risks of scams, fraud, and abuse.

Users of macOS everywhere are currently exposed to all the risks that will supposedly overwhelm iOS users in the European Union. Weirdly, the sky hasn’t fallen.

It’s the same with web browsers. I just got a new Mac. It came with one browser pre-installed: Safari. It’s a good browser. But I also have the option of installing another browser, like Firefox (which I’ve done). A lot of people just use Safari. That’s good. That’s choice. Everyone wins.

Now Apple need to provide parity on iOS, at least for users in the EU. Again, Apple are decribing this coming scenario as an absolute security nightmare. But again, the conditions they’re describing are what already exist on macOS.

All Apple is being asked to do is offer than the same level of choice on mobile that everyone already enjoys on their computers. Rather than comply reasonably, Apple have found a way to throw their toys out of the pram.

As of the next update to iOS, users in the EU will no longer have homescreen apps. Those web apps will now launch in a browser window. Presumably they’ll also lose the ability to send push notifications: being a homescreen app was a prerequisite for that functionality.

This is a huge regression that only serves to harm and confuse users.

I have a website about traditional Irish music. Guess where a significant amount of the audience is based? That’s right: Ireland. In the European Union.

There is no native app for The Session, but you can install it on your phone nonetheless. Lots of people have done that. After a while they forget that they didn’t install it from an app store: it behaves just like any other app on their homescreen.

That’s all about to change. I’m going to get a lot of emails from confused users wondering why their app is broken, now opening in a regular browser window. And I won’t be able to do anything about it, other than to tell them to take it up with Apple.

Presumably Apple is hoping that users will direct their anger at the EU commission instead. They’re doing their best to claim that they’re being forced to make this change. That’s completely untrue. A lie:

This is emphatically not required by the EU’s Digital Markets Act (DMA). It’s a circumvention of both the spirit and the letter of the Act, and if the EU allows it, then the DMA will have failed in its aim to allow fair and effective browser and web app competition.

Throughout all their communications on this topic, Apple are sticking to their abuser logic:

Look what you made me do!

This is going to hurt me more than it hurts you.

Apple’s petulant policy of malicious compliance is extremely maddening. What they’re about to do to users in the EU is just nasty.

This is a very dark time for the web.

I feel bad for the Safari team. They’ve been working really hard recently to make Safari a very competitive browser with great standards support with a quicker release cycle than we’ve seen before. Then it all gets completely torpedoed at the level of the operating system.

I really hope that Apple won’t get away with their plan to burn down web apps on iOS in the EU. But hope isn’t enough. We need to tell the EU commission how much damage this will do.

If you’ve ever built a web app, then your users will suffer. Remember, it’s a world wide web, including the European Union.

Create a PDF with the following information:

  • Your company’s name.
  • Your name.
  • That your company operates or services the EU.
  • How many users your service has in the EU (approximately).
  • The level of impact this will have on your business.
  • The problems this will cause your business.
  • Whether or not the submission is confidential.

The submission can be as short or long as you want. Send it to contactus@open-web-advocacy.org, ideally before Monday, February 19th.

I know that’s a lot to ask of you on your weekend, but this really matters for the future of the web.

At the very least, I encourage to get involved with the great work being done by the Open Web Advocacy group. They’re also on Discord.

Please don’t let Apple bully an entire continent of users.

The schedule for Patterns Day

It is now exactly five weeks until Patterns Day—just another 35 sleeps!

Everthing is in place for a perfect day of deep dives into design systems. There’ll be eight snappy 30 minute talks—bam, bam, bam!

Here’s the schedule I’ve got planned for the day:

Registration.
Jeremy introduces the day.
Jina delivers the opening keynote.
Débora talks about the outcomes, lessons and challenges from using design tokens.
Break.
Yolijn talks about the relay method for design system governance.
Geri talks about her journey navigating accessibility in design systems.
Lunch.
Richard talks about responsive typography in design systems.
Samantha talks about getting buy-in for a design system.
Break.
Mary talks about transitioning from a single to a multi-brand design system.
Vitaly delivers the closing keynote.
Jeremy wraps up the day.
Have a drink and a geek pub quiz at the Hare And Hounds pub.

I assume you’ve got your ticket already, but if not use the discount code JOINJEREMY to get 10% off the ticket price.

See you there!