Tags: arg

My Modern CSS Reset | jakelazaroff.com

I like the approach here: logical properties and sensible default type and spacing.

React, Electron, and LLMs have a common purpose: the labour arbitrage theory of dev tool popularity – Baldur Bjarnason

An insightful and incisive appraisal of technology adoption. This truth hits hard:

React and the component model standardises the software developer and reduces their individual bargaining power excluding them from a proportional share in the gains. Its popularity among executives and management is entirely down to the fact that it helps them erase the various specialities – CSS, accessibility, standard JavaScript in the browser, to name a few – from the job market. Those specialities might still exist in practice – as ad hoc and informal requirements during teamwork – but, as far as employment is concerned, they’re such a small part of the overall developer job market that they might as well be extinct.

It’s been dispiriting but unsurprising to see American commentators weigh in on the EU’s Digital Markets Act. I really wish they’d read Baldur’s excellent explainer first.

John has been doing his predictable “leave Britney alone!” schtick with regards to Apple (and in this case, Google and Facebook too). Ian Betteridge does an excellent job of setting him straight:

A lot of commentators seem to have the same issue as John: that it’s weird that a governmental body can or should define how products should be designed.

But governments mandate how products are designed all the time, and not just in the EU. Take another market which is pretty big: cars. All cars have to feature safety equipment, which varies from region to region but will broadly include everything from seatbelts to crumple zones. Cars have rules for emissions, for fuel efficiency, all of which are designing how a car should work.

But there’s one assumption in John’s post that Ian didn’t push back on. John said:

It’s certainly possible that Meta can devise ways to serve non-personalized contextual ads that generate sufficient revenue per user.

That comes with a footnote:

One obvious solution would be to show more ads — a lot more ads — to make up for the difference in revenue. So if contextual ads generate, say, one-tenth the revenue of targeted ads, Meta could show 10 times as many ads to users who opt out of targeting. I don’t think 10× is an outlandish multiplier there — given how remarkably profitable Meta’s advertising business is, it might even need to be higher than that.

It’s almost like an article of faith that behavioural advertising is more effective than contextual advertising. But there’s no data to support this. Quite the opposite. I wrote about this four years ago.

Once again, I urge you to read the excellent analysis by Jesse Frederik and Maurits Martijn.

There’s also Tim Hwang’s book, Subprime Attention Crisis:

From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself—much like subprime mortgages—is wildly misrepresented.

More recently Dave Karpf said what we’re all thinking:

The thing I want to stress about microtargeted ads is that the current version is perpetually trash, and we’re always just a few years away from the bugs getting worked out.

The EFF are calling for a ban. Should that happen, the sky would not fall. Contrary to what John thinks, revenue would not plummet. Contextual advertising works just fine …without the need for invasive surveillance and tracking.

Like I said:

Tracker-driven behavioural advertising is bad for users. The advertisements are irrelevant most of the time, and on the few occasions where the advertising hits the mark, it just feels creepy.

Tracker-driven behavioural advertising is bad for advertisers. They spend their hard-earned money on invasive ad tech that results in no more sales or brand recognition than if they had relied on good ol’ contextual advertising.

Tracker-driven behavioural advertising is very bad for the web. Megabytes of third-party JavaScript are injected at exactly the wrong moment to make for the worst possible performance. And if that doesn’t ruin the user experience enough, there are still invasive overlays and consent forms to click through (which, ironically, gets people mad at the legislation—like GDPR—instead of the underlying reason for these annoying overlays: unnecessary surveillance and tracking by the site you’re visiting).

Designing better target sizes

This is a wonderfully in-depth interactive explainer on touch target sizes, with plenty of examples.

I’ve written quite a bit about how I’d like to see a declarative version of the Web Share API. My current proposal involves extending the type attribute on the button element to support a value of “share”.

Well, maybe a different attribute will end up accomplishing what I want! Check out the explainer for the “invokers” proposal over on Open UI. The idea is to extend the button element with a few more attributes.

The initial work revolves around declaratively opening and closing a dialog, which is an excellent use case and definitely where the effort should be focused to begin with.

But there’s also investigation underway into how this could be away to provide a declarative way of invoking JavaScript APIs. The initial proposal is already discussing the fullscreen API, and how it might be invoked like this:

button invoketarget="toggleFullsceen"

They’re also looking into a copy-to-clipboard action. It’s not much of a stretch to go from that to:

button invoketarget="share"

Remember, these are APIs that require a user interaction anyway so extending the button element makes a lot of sense.

I’ll be watching this proposal keenly. I’d love to see some of these JavaScript cowpaths paved with a nice smooth coating of declarative goodness.

Invokers (Explainer) | Open UI

This is a really interesting proposal, and I have thoughts.

John Willshire has been pondering web marginilia AKA stuff you put in your sidebar.

He has a particular fondness for the good ol’ blogroll. I’ve still got my analogue equivalent on my homepage—the bedroll. It’s a list of links to people who’ve stayed over. Maybe I should also have a regular blogroll, but I suspect it would just be a reproduction of feeds I’m subscribed to.

Then there’s marginalia at the level of a blog post, rather than a whole blog. Kevin Marks points out that this is something that Vannevar Bush described his theoretical memex doing—a device I was just talking about. Kevin created a proof of concept showing outbound and inbound links.

Outbound links are annoted versions of the A elements in a blog post. Inbound links are webmentions (which should now include this post of mine).

Kevin has those links in the margins on either side of the blog post. I’ve also got links that go with my blog posts, but they’re displayed linearly:

1. the post itself,
2. any responses (webmentions),
3. related posts, something I only recently added, and
4. posts from the same day further back in time.

Do they still count as marginalia when they’re presented vertically rather than alongside? For mobile devices, I’m not sure there’s any alternative.

A long-term plan for logical properties? | Miriam Eric Suzanne

Well, now I’m really glad I wrote that post about logical properties!

We’re not there yet. So how do we get there?

Well, I don’t know for sure – but articles like this are very helpful as we try to work it out!

I was refactoring some CSS on The Session over the weekend. I thought it would be good to switch over to using logical properties exclusively. I did this partly to make the site more easily translatable into languages with different writing modes, but mostly as an exercise to help train me in thinking with logical properties by default.

All in all, it went pretty smoothly. You can kick the tyres by opening up dev tools on The Session and adding a writing-mode declaration to the body or html element.

For the most part, the switchover was smooth. It mostly involved swapping out property names with left, right, top, and bottom for inline-start, inline-end, block-start, and block-end.

The border-radius properties tripped me up a little. You have to use shorthand like border-start-end-radius, not border-block-start-inline-end-radius (that doesn’t exist). So you have to keep the order of the properties in mind:

border-{{block direction}}-{{inline-direction}}-radius

Speaking of shorthand, I also had to kiss some shorthand declarations goodbye. Let’s say I use this shorthand for something like margin or padding:

margin: 1em 1.5em 2em 0.5em;

Those values get applied to margin-top, margin-right, margin-bottom, and margin-left, not the logical equivalents (block-start, inline-end, block-end, and inline-start). So separate declarations are needed instead:

margin-block-start: 1em;
margin-inline-end: 1.5em;
margin-block-end: 2em;
margin-inline-start: 0.5em;

Same goes for shorthand like this:

margin: 1em 2em;

That needs to be written as two declarations:

margin-block: 1em;
margin-inline: 2em;

Now I’ve said it before and I’ll say it again: it feels really weird that you can’t use logical properties in media queries. Although as I said:

Now you could rightly argue that in this instance we’re talking about the physical dimensions of the viewport. So maybe width and height make more sense than inline and block.

But along comes the new kid on the block (or inline), container queries, ready to roll with container-type values like inline-size. I hope it’s just a matter of time until we can use logical properties in all our conditional queries.

The other place where there’s still a cognitive mismatch is in transforms and animations. We’ve got a translateX() function but no translate-inline(). We’ve got translateY() but no translate-block().

On The Session I’m using some JavaScript to figure out the details of some animation effects. I’m using methods like getBoundingClientRect(). It doesn’t return logical properties. So if I ever want to adjust my animations based on writing direction, I’ll need to fork my JavaScript code.

Oh, and one other thing: the aspect-ratio property takes values in the form of width/height, not inline/block. That makes sense if you’re dealing with images, videos, or other embedded content but it makes it really tricky to use aspect-ratio on elements that contain text. I mean, it works fine as long as the text is in a language using a top-to-bottom writing mode, but not for any other languages.

Body Margin 8px | Miriam Eric Suzanne

I love this kind of spelunking into the history of why things are they way they are on the web!

Here, Detective Chief Inspector Suzanne tries to get to the bottom of why every browser has eight pixels of margin applied to the body element in the user-agent stylesheet.

6, 97: Why scorpions?

A fascinating and inspiring meditation on aerodynamics.

Flexibly Centering an Element with Side-Aligned Content – Eric’s Archived Thoughts

This is a great little tip from Eric for those situations when you want an element to be centred but you want the content inside that element to remain uncentred:

max-inline-size: max-content;
margin-inline: auto;

And I completely concur with his closing thoughts on CSS today:

It’s a nice little example of the quiet revolution that’s been happening in CSS of late. Hard things are becoming easy, and more than easy, simple. Simple in the sense of “direct and not complex”, not in the sense of “obvious and basic”. There’s a sense of growing maturity in the language, and I’m really happy to see it.

The French have a wonderful phrase, lesprit de l’escalier. It describes that feeling when you’ve stormed out of the room after an argument and you’re already halfway down the stairs when you think of the perfect quip that you wish you had said.

I had a similar feeling last week but instead of wishing I had said something, I was wishing I had kept my mouth shut.

I have an annoying tendency to want to get the last word in. I don’t have a problem coming up with a barbed quip. My problem is wishing I could take them back.

This happened while I was hosting the conference portion of UX Fest last week. On the hand, I don’t want the discussions to be dull so I try to come up with thought-provoking points to bring up. But take that too far and it gets ugly. There’s a fine line between asking probing questions and just being mean (I’m reminded of headline in The Onion, “Devil’s Advocate Turns Out To Be Just An Asshole”).

Towards the end of the conference, there was a really good robust discussion underway. But I couldn’t resist getting in the last word. In the attempt to make myself look clever I ended up saying something hurtful and clumsy.

Fucking idiot.

I apologised, and it all worked out well in the end, but damn if I haven’t spent the last week on the staircase wishing I could turn back time and say …nothing.

I think my co-workers are getting annoyed with me. Any time they use an acronym or initialism—either in a video call or Slack—I ask them what it stands for. I’m sure they think I’m being contrarian.

The truth is that most of the time I genuinely don’t know what the letters stand for. And I’ve got to that age where I don’t feel any inhibition about asking “stupid” questions.

But it’s also true that I really, really dislike acronyms, initialisms, and other kinds of jargon. They’re manifestations of gatekeeping. They demarcate in-groups from outsiders.

Of course if you’re in a conversation with an in-group that has the same background and context as you, then sure, you can use acronyms and initialisms with the confidence that there’s a shared understanding. But how often can you be that sure? The more likely situation—and this scales exponentially with group size—is that people have differing levels of inside knowledge and experience.

I feel sorry for anyone trying to get into the field of web performance. Not only are there complex browser behaviours to understand, there’s also a veritable alphabet soup of initialisms to memorise. Here’s a really good post on web performance by Harry, but notice how the initialisms multiply like tribbles as the post progresses until we’re talking about using CWV metrics like LCP, FID, and CLS—alongside TTFB and SI—to look at PLPs, PDPs, and SRPs. And fair play to Harry; he expands each initialism the first time he introduces it.

But are we really saving any time by saying FID instead of first input delay? I suspect that the only reason why the word “cumulative” precedes “layout shift” is just to make it into the three-letter initialism CLS.

Still, I get why initialisms run rampant in technical discussions. You can be sure that most discussions of particle physics would be incomprehensible to outsiders, not necessarily because of the concepts, but because of the terminology.

Again, if you’re certain that you’re speaking to peers, that’s fine. But if you’re trying to communicate even a little more widely, then initialisms and abbreviations are obstacles to overcome. And once you’re in the habit of using the short forms, it gets harder and harder to apply context-shifting in your language. So the safest habit to form is to generally avoid using acronyms and initialisms.

Unnecessary initialisms are exclusionary.

Think about on-boarding someone new to your organisation. They’ve already got a lot to wrap their heads around without making them figure out what a TAM is. That’s a real example from Clearleft. We have a regular Thursday afternoon meeting. I call it the Thursday afternoon meeting. Other people …don’t.

I’m trying—as gently as possible—to ensure we’re not being exclusionary in our language. My co-workers indulge me, even it’s just to shut me up.

But here’s the thing. I remember many years back when a job ad went out on the Clearleft website that included the phrase “culture fit”. I winced and explained why I thought that was a really bad phrase to use—one that is used as code for “more people like us”. At the time my concerns were met with eye-rolls and chuckles. Now, as knowledge about diversity and inclusion has become more widespread, everyone understands that using a phrase like “culture fit” can be exclusionary.

But when I ask people to expand their acronyms and initialisms today, I get the same kind of chuckles. My aversion to abbreviations is an eccentric foible to be tolerated.

But this isn’t about me.

Loading and replacing HTML parts with HTML

I like this proposal for a declarative Ajax pattern. It’s relatively straightforward to polyfill, although backward-compatibility is an issue because of existing browser behaviour with the target attribute.

Burnt out? - The Midult

It me.

And yet now, in this moment of semi-stillness, the pause button may have slowed down our geographical dashing, but it has only accelerated our inner flounder. The dull thrum of imprecise apprehension. The gratitude for semi-safety made weird by the ever-blooming realisation that there is little to get excited about.

Fourteen years ago, I gave a talk at the Reboot conference in Copenhagen. It was called In Praise of the Hyperlink. For the most part, it was a gushing love letter to hypertext, but it also included this observation:

For a conspiracy theorist, there can be no better tool than a piece of technology that allows you to arbitrarily connect information. That tool now exists. It’s called the World Wide Web and it was invented by Sir Tim Berners-Lee.

You know those “crazy walls” that are such a common trope in TV shows and movies? The detectives enter the lair of the unhinged villain and discover an overwhelming wall that’s like looking at the inside of that person’s head. It’s not the stuff itself that’s unnerving; it’s the red thread that connects the stuff.

Red thread. Blue hyperlinks.

When I spoke about the World Wide Web, hypertext, apophenia, and conspiracy theorists back in 2006, conspiracy theories could still be considered mostly harmless. It was the domain of Dan Brown potboilers and UFO enthusiasts with posters on their walls declaring “I Want To Believe”. But even back then, 911 truthers were demonstrating a darker side to the fun and games.

There’s always been a gamification angle to conspiracy theories. Players are rewarded with the same dopamine hits for “doing the research” and connecting unrelated topics. Now that’s been weaponised into QAnon.

In his newsletter, Dan Hon wrote QAnon looks like an alternate reality game. You remember ARGs? The kind of designed experience where people had to cooperate in order to solve the puzzle.

Being a part of QAnon involves doing a lot of independent research. You can imagine the onboarding experience in terms of being exposed to some new phrases, Googling those phrases (which are specifically coded enough to lead to certain websites, and certain information). Finding something out, doing that independent research will give you a dopamine hit. You’ve discovered something, all by yourself. You’ve achieved something. You get to tell your friends about what you’ve discovered because now you know a secret that other people don’t. You’ve done something smart.

We saw this in the games we designed. Players love to be the first person to do something. They love even more to tell everyone else about it. It’s like Crossfit. 

Dan’s brother Adrian also wrote about this connection: What ARGs Can Teach Us About QAnon:

There is a vast amount of information online, and sometimes it is possible to solve “mysteries”, which makes it hard to criticise people for trying, especially when it comes to stopping perceived injustices. But it’s the sheer volume of information online that makes it so easy and so tempting and so fun to draw spurious connections.

This is something that Molly Sauter has been studying for years now, like in her essay The Apophenic Machine:

Humans are storytellers, pattern-spotters, metaphor-makers. When these instincts run away with us, when we impose patterns or relationships on otherwise unrelated things, we call it apophenia. When we create these connections online, we call it the internet, the web circling back to itself again and again. The internet is an apophenic machine.

I remember interviewing Lauren Beukes back in 2012 about her forthcoming book about a time-travelling serial killer:

Me: And you’ve written a time-travel book that’s set entirely in the past.

Lauren: Yes. The book ends in 1993 and that’s because I did not want to have to deal with Kirby the heroine getting some access to CCTV cameras and uploading the footage to 4chan and having them solve the mystery in four minutes flat.

By the way, I noticed something interesting about the methodology behind conspiracy theories—particularly the open-ended never-ending miasma of something like QAnon. It’s no surprise that the methodology is basically an inversion of the scientific method. It’s the Texas sharpshooter fallacy writ large. Well, you know the way that I’m always going on about design principles and they way that good design principles should be reversible? Conspiracy theories take universal principles and invert them. Take Occam’s razor:

Do not multiply entities without necessity.

That’s what they want you to think! Wake up, sheeple! The success of something like QAnon—or a well-designed ARG—depends on a mindset that rigorously inverts Occam’s razor:

Multiply entities without necessity!

That’s always been the logic of conspiracy theories from faked moon landings to crop circles. I remember well when the circlemakers came clean and showed exactly how they had been making their beautiful art. Conspiracy theorists—just like cultists—don’t pack up and go home in the face of evidence. They double down. There was something almost pitiable about the way the crop circle UFO crowd were bending over backwards to reject proof and instead apply the inversion of Occam’s razor to come up with even more outlandish explanations to encompass the circlemakers’ confession.

Anyway, I recommend reading what Dan and Adrian have written about the shared psychology of QAnon and Alternate Reality Games, not least because they also suggest some potential course corrections.

I think the best way to fight QAnon, at its roots, is with a robust social safety net program. This not-a-game is being played out of fear, out of a lack of safety, and it’s meeting peoples’ needs in a collectively, societally destructive way.

I want to add one more red thread to this crazy wall. There’s a book about conspiracy theories that has become more and more relevant over time. It’s also wonderfully entertaining. Here’s my recommendation from that Reboot presentation in 2006:

For a real hot-tub of conspiracy theory pleasure, nothing beats Foucault’s Pendulum by Umberto Eco.

…luck rewarded us, because, wanting connections, we found connections — always, everywhere, and between everything. The world exploded into a whirling network of kinships, where everything pointed to everything else, everything explained everything else…

The 3 Laws of Serverless - Burke Holland

“Serverless”, is a buzzword. We can’t seem to agree on what it actaully means, so it ends up meaning nothing at all. Much like “cloud” or “dynamic” or “synergy”. You just wait for the right time in a meeting to drop it, walk to the board and draw a Venn Diagram, and then just sit back and wait for your well-deserved promotion.

That’s very true, and I do not like the term “serverless” for the rather obvious reason that it’s all about servers (someone else’s servers, that is). But these three principles are handy for figuring out if you’re building with in a serverlessy kind of way:

1. You have no knowledge of the underlying system where your code runs.
2. Scaling is an intrinsic attribute of the technology; so much so that it just happens automatically.
3. You only pay for what you use.

Abstraction; scale; consumption.

Fixed Headers and Jump Links? The Solution is scroll-margin-top | CSS-Tricks

I didn’t know about scroll-margin-top! I wonder if you could apply a universal rule …like, say you’ve got a fixed header that’s 2em in height, couldn’t you declare:

:target { scroll-margin-top: 2em; }

Link Targets and 3.2.5 | Adrian Roselli

Here are the many, many reasons why you should not open links in a new window (or tab).

Regardless of what accessibility conformance level you target, do not arbitrarily open links in a new window or tab. If you are required to do so anyway, inform users in text.