HubSpot for Developers

How did we build an outreach app and write just one line of code in <30 mins? Using the HubSpot Developer MCP. By popular demand, the demo is now on YouTube 👏👏👏 👉 watch it here: https://lnkd.in/gn-ig27Q

Tomorrow is HubSpot's first Technology Partner Office Hours session — and the first opportunity to explore the newly evolved HubSpot Technology Partner Program (formerly App Partner Program) in depth. If you have questions about the new program, want clarity on what’s changed, or are looking to better understand how to maximize your partnership with HubSpot, this session is for you. We’re going beyond the basics to provide the kind of insight and guidance you’d expect from a 1:1 conversation with HubSpot — all in a live, interactive virtual setting. Whether you’ve been a partner for years or just recently joined the program, you’ll walk away with a clearer understanding of the opportunities available and how to take full advantage of them. Looking forward to seeing you there! https://lnkd.in/gpNqyMnT

The February HubSpot Dev Newsletter just dropped 🎉 Here's what's inside: → Developer MCP Server is officially GA → Developer Platform Basics LP — one place to set up your environment or migrate existing apps → Dev Platform Playground — a new quarterly event series → Three deadlines between now and April Plus: new OAuth v3 endpoints, migration timelines and a builder story from the Introw team on Developers:After Dark. 👇 Read the full newsletter below 👇

Building on HubSpot just got more transparent—and more rewarding. The Technology Partner Program is live, giving developers and builders a clear path from first app install to strategic partnership. Four Tiers, One Clear Path: Partner → Rising → Leading → Premier Each tier unlocks more support, visibility, and collaboration as you drive customer value. Next Steps: Check your tier in the Developer Platform, review your metrics, and see what's required to reach the next level. Got questions? Join the HubSpot Technology Partnerships team for live office hours on March 10 — ask questions, understand your tier, and get the playbook for moving up. Grab your spot with the link in the comments 🔗 ⬇️ #HubSpotTechPartner #HubspotTechPartnerProgram

don't wait to plan your migration on the developer platform 👀 key dates you'll need to plan around: March 2026 — Serverless support lands on the new platform June 1, 2026 — Projects 2025.1 reaches end of support October 31, 2026 — Legacy CRM cards sunset Our team is using a phased timeline for new releases and sunsets to make sure everyone has enough notice and time to make the updates. The biggest question I've been getting is around serverless function support, which is coming back in March — check row 4 in the table and start looking at your schedule now so you can migrate in the required timeline. If you're not using serverless, the best advice I can offer is to start now. Adopting the new developer platform has a lot of benefits, the sooner you migrate, the easier things will be from here on out. 📸 Dennis Edson wrote a really clear and helpful blog about how to migrate, link in comments so you can get started.

The HubSpot Developer MCP Server is now generally available. What started as a beta is now production-ready, giving developers a direct line from their AI-powered IDE to HubSpot's unified developer platform. What this means in practice: prompt your AI assistant to scaffold an app, create a CMS template, manage serverless functions or troubleshoot issues. No tab-switching, no doc-parsing. It works with Microsoft Visual Studio Code, Claude Code, Cursor, OpenAI Codex, Gemini CLI and other MCP-compatible tools. Link in the comments to get started 👇 #HubSpotDevelopers

Are you using legacy apps for n8n, Zapier, Power BI, etc. and have been worried about the shift to “legacy” in the name? 👀 well, today things get a lot clearer. Service Keys are now in public beta (no signup required, it's rolling out in app as we speak). These are for users who don’t need a full developer workflow and just want data-only API access to connect HubSpot with external tools. Service Keys give users a simple way to create scoped API credentials directly in the HubSpot UI (Settings → Integrations → Service Keys) without requiring the CLI, projects, or a full app setup. If this feels familiar to API Keys and you’re wondering why things changed, here’s a bit of context: Building Service Keys on the updated platform foundation allows for proper scoping, rotation, activity logging, and admin controls. I’m excited about this beta because it removes friction from data-only use cases and clears up a lot of the confusion around legacy private apps.

For me, this is basically my daily bible 📖 👉 https://lnkd.in/gR3HkXnr I’ve been building websites inside HubSpot for ~10 years now — themes, templates, custom modules… you name it. And yet, I still discover new things in the HubSpot developer docs all the time. That’s the part I really love: - The documentation keeps evolving - New features keep dropping - Old things get better, cleaner, smarter No matter how much experience you have, there’s always something new to learn if you’re working seriously with HubSpot CMS. If you build on HubSpot and you’re not living in the dev docs… you’re missing out 😅 #HubSpot #HubSpotCMS #HubSpotDevelopers #WebDevelopment #CMSDevelopment #FrontendDevelopment #UXEngineering #WebDesign #MarTech #DeveloperLife