Nielsen

67% of Black audiences pay more attention to ads that reflect their culture. And 7 in 10 will stop buying from brands they see as devaluing their community. As we head into our 15th year of the Diverse Intelligence Series, our new report, "The Black Influence: How Black Culture & Identity Drive the Market," makes one thing clear: breaking through with this influential audience means authentic representation is more than a checkbox. It's a business imperative. The data tells the story 📺 : - Black audiences drive 31% of FAST channel engagement despite being 13% of the TV population - 52% are more likely to purchase when brands partner with creators connected to their fandoms - Yet 71% of Black consumers feel misrepresented in media. That gap between influence and representation? That's where brands can stand to change—and where Nielsen insights can help light the way. Behind every percentage is a human decision: to engage or scroll past, to buy or boycott, to trust a brand or walk away. And right now, those decisions are worth $2 trillion in buying power. Brands that show up authentically don't just perform better, they build loyalty that lasts. Learn more in the full report: https://lnkd.in/gtcGi-Nc #DiverseIntelligence #BlackInfluence #Representation

Please join us in welcoming Matty (Zheng) Lin to Nielsen as our new APAC Regional Sales Leader, based in Singapore. Matty joins Nielsen from TikTok / ByteDance, where he served as General Manager of Global Business Solutions for Southeast Asia and South Korea. Across nearly two decades, he has built and scaled high-performing commercial teams, led regional P&Ls, and driven transformational growth at the intersection of advertising, technology and measurement. As APAC continues to be one of the world’s most dynamic and fast-evolving media markets, Matty’s leadership will play a critical role in deepening Nielsen’s impact, helping clients navigate cross-media complexity, prove media value, and unlock growth through accurate, independent and future-ready measurement. https://lnkd.in/etyVYAgz

That's a wrap on CES 2026. Four days in Vegas. Conversations about where audiences actually are, how to measure across every screen, and what ROI looks like when streaming, sports, and creators are all in the mix. Thanks to everyone who stopped by the Nielsen suites. See you next year. #CES2026

November brought record-breaking viewing across broadcast and streaming. The bigger question is how that momentum translates beyond the moment. For a closer look at what that means at the distributor level, check out our latest Media Distributor Gauge report, where Paramount and Netflix posted double-digit gains. Read more: https://lnkd.in/eJHM-zCW

November was an event-packed month of television as football and the Thanksgiving holiday helped drive huge viewership across broadcast and streaming, according to Nielsen's latest Gauge report. The highlights: - Audiences watched over 103 billion minutes of television on Thanksgiving Day alone. - Live sports helped propel broadcast to 23.2% of TV, its strongest performance in a year. - Netflix's Stranger Things generated nearly 12 billion minutes, equivalent to 22,000 years of viewing - Five of the top ten most-streamed days in Gauge history occurred in November. The data confirms what we've been tracking: live sports continue to unify the TV landscape and drive increasing audience engagement across platforms. Read more: https://lnkd.in/eEZE3pFZ

The road to the FIFA World Cup 2026™ starts here. ⚽ We kicked off in New York with clients and partners for an electrifying look at the future of US soccer, media, and brand innovation as the world's biggest sporting event comes to North America. Don't take our word for it—hear directly from our partners on why moments like this create game-changing opportunities, and how the right insights help brands make the most of them. As Official Market and Consumer Research Supplier of the FIFA World Cup 2026™, we're working alongside FIFA and industry leaders to help brands unlock and measure the massive opportunity ahead.

NEW 📺: Our third Ad-Supported Gauge report is live, delivering an inside look at Q3 2025’s ad-supported viewership trends. Let’s take a look. 👀 In Q3, football shifted ad-supported content to reach 72.9% of overall TV viewership. Streaming comprised the majority of ad-supported TV (46.4%) during this period, and adults 18+ pushed this medium’s share to >75% of TV. Explore these and more findings in our quarterly Ad Supported Gauge: https://lnkd.in/e5Xr9q-C

Nielsen's 2025 Tops of Sports just dropped. 🎾 ⚽ And what caught our attention wasn't which sport landed where; it was what the numbers actually reveal about how people show up for the things they care about. At Nielsen, we live and breathe data; it's what we do. But behind every insight, every viewing minute, every audience measurement is a human decision: someone chose to watch, to care, to be part of something bigger than themselves. Sports are communal experiences. They're the reason people clear their schedules, gather with friends, or argue passionately about a call that happened three years ago. The data shows us what's resonating. The real story is why it matters. Check out the full report: https://lnkd.in/e65qdqd8

We brought together clients and partners in The Big Apple to watch the Final Draw of the FIFA World Cup 2026™ and talk about what comes next. The agenda: an industry panel on how soccer is reshaping the US sports landscape, a sit-down with US Soccer Hall of Famer Carlos Bocanegra, and then (drum roll please) the draw itself. Live. With a room full of people just as passionate about the game as we are. Thanks to everyone who joined us, and to FIFA for partnering with us as Official Market and Consumer Research Supplier of the FIFA World Cup 2026™. The draw is done. Now the real work begins. ⚽

Nielsen and Lionsgate are expanding their partnership to deliver a first-of-its-kind combined measurement of a FAST Channel and a Digital Network! Lionsgate will now be the first company to have its major FAST channel, MovieSphere, and its new digital network, MovieSphere Gold, measured together by Nielsen. Read more about the new measurement partnership here: https://lnkd.in/en_mmswB