Buffer

How often should you post on TikTok to get more views? 👀 We put our data scientist Julian Winternheimer on the case. Because he never does anything by halves, he analyzed 11.4 million TikTok posts from 150K+ accounts to find out how posting frequency really impacts your views. Content writer and part-time TikToker Kirsti Lang is still geeking out over the results. 🤓 Key takeaways: → Posting 2–5 times per week gives you the most efficient lift (up to 17% more views per post) → TikTok is heavy tailed — more posts mean more chances to go viral If you’re posting once a week, bump it up to 2 to 5 times — that’s where you’ll see the biggest payoff. 🎥 Watch to see the data visualized, explained, and simplified.

WFH parents: you can get your content rhythm back! Our new guest post from Oyinkansola E. breaks down the 5 steps that helped her go from burnout to consistent posting — and growth. Result: 2–5 posts/week across 4 platforms, ~7k → ~10k followers, higher engagement — all without losing evenings to endless scrambling. Save this to implement — and check out the full article for all the details. Link in the comments 🔗

Getting so unbelievably psyched for what we're shipping over the next few months at Buffer 😄 We're effectively making it so much easier and delightful to stay in the loop here (the community) without actually needing to be *here* (the infinite feed) as much - a smart replies inbox and hub for keeping tabs on your community - dark mode for web (finally!) - a smarter and (optionally) more hands-off posting schedule system The team is absolutely on fire, working on shipping these over Q4, with much more to come beyond that

At the start of 2025, I made a commitment to build an audience here on LinkedIn. In those early months, I shared the occasional post about how we do things at Buffer, leaning into our strong culture of transparency. It was hit or miss, and honestly, a little sporadic. But the real shift came when I committed to consistency. Instead of posting once a week (sometimes less), I started showing up 3–5 times a week. I don’t outsource my voice. I don’t pump out AI slop. Every post is mine, and some still fall flat, but that’s not the point. Just showing up is half the battle. And once I did, I started learning what my audience liked, and things started taking off from there. Cheers to everyone on the same journey right now 🥂

As a solo marketer at GFE for almost three years, I’ve survived on coffee, determination, and a little help from Buffer! Consistency really is key! 🎉

Building consistency is hard, but it’s easier with friends! 💙 Join me for 🏕️ Creator Camp: The Consistency Challenge; a free 30-day Buffer experience designed to help you build a sustainable posting habit! 🗓 October 15 – November 14 Inside Camp, you’ll get: 📝 Daily prompts (right inside Buffer!) 🧭 Habit tracking and Streaks 💬 Community support on Discord 🤝 Built-in accountability Whether you’re rebooting your creator journey or chasing a more intentional posting rhythm, this is your chance to show up, experiment, and grow alongside hundreds of fellow creators. Seats are limited, and it’s completely free to join! 🔗 https://lnkd.in/exVrUx2C

Building consistency is hard, but it’s easier with friends! 💙 Join us for 🏕️ Creator Camp: The Consistency Challenge; a free 30-day experience designed to help you build a sustainable content creation habit! 🗓 October 15 – November 14 Inside Camp, you’ll get: 📝 Daily prompts (right inside Buffer!) 🧭 Habit tracking and Streaks 💬 Community support on Discord 🤝 Built-in accountability Whether you’re rebooting your creator journey or chasing a more intentional posting rhythm, this is your chance to show up, experiment, and grow alongside hundreds of fellow creators. Seats are limited, and it’s completely free to join! 🔗 https://lnkd.in/edb2gWgd

Two things I'm ridiculously excited about right now 1. Flying to Indonesia next week for a holiday with three of my best pals. 2. Getting early access to a new Buffer feature for that I’ve been waiting on forever. Let’s just say it’s about making it way easier to keep the conversation going on your LinkedIn posts. (And you know what happens when you reply to comments 👀 — your content reaches more people!) If you're curious, just let me know and I'll add you to the beta when it's ready!

Joel Gascoigne is now on stage for “Navigating a Multi-Year Decline to New All-Time Highs”. After 9 straight years of growth, Buffer went through a steep downturn: ARR dropped 20% over 4 years, reaching $17.1M. But Joel stayed the course, and today Buffer sits back at $22.3M+ in ARR. #BoSUSA25