ActiveCampaign

The next chapter of autonomous marketing starts in one hour. ⏳ Intent-aware campaigns. AI that actually knows your business. Marketing that moves before you ask it to. Your 5 o'clock plans just got better. 😌 Join us and bring your questions! https://bit.ly/4sGK7z5

This morning's agenda: watch autonomous marketing change forever ✅ In just one hour we're pulling back the curtain on smarter decisions, faster results, and AI that works before you have to. ➡️ Don't miss it — see you at 10am CT. https://bit.ly/4sGK7z5

The #1 reason I say "no" to a client inquiry is that the company does not have a long-term outlook. Building an audience requires time. It requires a maniacal focus on making things that improve the life of the audience. The wins are tiny at first, but they compound. And with AI, once they start to show results you can slam on the gas pedal and scale quickly. The companies that get it are my favorite to work with. Like ActiveCampaign. ActiveCampaign's audience told us over and over again that they wanted actual guidance on AI usage, not philosophizing or "thought leadership." In just a few months, AI Lab has 80k email subscribers and open rates over 60%. We treated AI Lab as the ultimate "drink your own champagne" project. We would learn things from marketers and fold it into our own workflows to build out the publication. It's the future of editorial and content: a thoughtful and labor intensive research phase to unearth insights your audience loves, and AI workflows to extend it lightning fast. The companies that operate in this way will have a huge advantage in this new era. If you want to see what that looks like in practice, Join Erin McInrue Savage, MPH and I in launching ActiveCampaign's AI Lab, the culmination of 6 months of research, interviews, and surveys of marketers using AI in crazy creative ways. https://lnkd.in/e-jV8FmF

Our Spring Innovation keynote is in TOMORROW — so we're taking you back to filming day for more behind the scenes! 🎥 🎞️ This year we took over our Chicago office to show you the next chapter of autonomous marketing. Exciting leadership sessions, partner and customer conversations in person, PLUS product walkthroughs with a senior designer. Don't miss this one - we'll see you tomorrow! 👀 https://bit.ly/4sGK7z5

When a small business finally has the tools to build a real digital presence, that's when things get exciting. Tim Preston, founder of VYBRNT breaks down how the ActiveCampaign and Webflow integration makes that possible, combining an affordable, powerful website builder with seamless marketing automation. A great digital marketing package doesn't have to be complicated. 🙌

Hot take that shouldn't be a hot take: You should not have to micro-manage your marketing. You didn't start a business, go freelance, or get into marketing to spend your days checking who opened what, tweaking subject lines, and guessing what to send next. 🙅♀️ Active Intelligence gives you results shaped by your strategy, campaigns optimized before you log in, and AI that actually knows your business. Not just your industry. Your specific business. We're showing you exactly what that looks like at our Spring Innovation Keynote. See you this Wednesday, April 8! 🪑 Save your seat: https://bit.ly/4sGK7z5

We've been talking a lot about what to expect from our Spring Innovation Keynote. So today, we're showing you how we get there. 👀 This is what a real keynote filming day looks like at ActiveCampaign — the setup, the takes, the moments between takes. Less than a week out now. Grab a spot and we'll see you there! 🎬

The reason most marketers don't expand AI beyond ideation isn't skepticism about the technology. It's that they don't trust the output yet, and without that trust, handing off execution feels like a risk not worth taking. Our data shows confidence in AI-assisted work by maturity level: 🥚 Beginner - 9% 🐣 Developing - 38% 🐥 Intermediate - 57% 🐤 Advanced - 86% 🐔 Expert - 100% One inflection point drives almost all of the change. We're sharing the full breakdown and what to do with it at our April 16 AI Lab launch webinar. Save your spot 👉 https://bit.ly/3NqWGzV

I was spending 3 hours a day on email. Replies. Follow-ups.  Checking who opened what: Moving people from one list to another manually. I thought I was being productive. I was just being busy. The real problem wasn't volume.  It was that my email had no brain. Every decision required me. And I was the bottleneck. So I rebuilt the whole thing inside ActiveCampaign using Active Intelligence as the engine. Here's the 8-part system I use now: 1️⃣ Replying Old way:  I wrote replies manually. Now:  Triggers fire auto replies based on behavior. Active Intelligence flags which contacts need a human touch, and handles the rest. 2️⃣ Starting Old way:  I guessed what to send next. Now:  The next step triggers automatically based on what someone did. 3️⃣ Routing Old way: Everyone got the same email. Now: Active Intelligence splits contacts by clicks and interest, instantly. 4️⃣ Following Up Old way:  I hoped people would reply. Now:  If yes, they move forward. If no, a different message goes out. Zero manual decisions. 5️⃣ Tracking Old way:  I assumed who was interested. Now:  Active Intelligence reads behavioral signals I would never catch manually, and acts on them. 6️⃣ Lead Flow Old way:  All leads got equal attention. Now:  Active Intelligence routes by real behavior. Hot leads move fast. Cold ones get re-engagement or get cut. 7️⃣ List Health Old way:  I kept everyone hoping they'd come back. Now:  Inactive contacts get removed automatically. My open rates went up. My list got smaller and stronger. 8️⃣ System Layer Now:  I describe what I want in plain English inside ActiveCampaign. Now:  Active Intelligence builds the automations. No manual setup. No clicking through dozens of conditions. It just runs. The result? I went from 3 hours a day in email to less than 20 minutes. Open rates up.  Leads followed up.  Nothing slipping through. Not because I work harder. Because Active Intelligence watches behavior, spots intent, and adjusts the path without me having to ask. I built the system once. It runs in the background. And my email now works the same whether I'm in it or not. My day has completely changed for the better. From managing email.  To owning a system that runs itself. 👉 See how ActiveCampaign with Active Intelligence can do the same for you: https://lnkd.in/gwehXyTk Please repost to help others out there! ♻️ #ActiveCampaignPartner  

Our answer is always "sooner than you think." When did you decide to automate? 🤔